Marketing Tips for Photographers | The Tog Republic Podcast

Hello Friends! In today chat I talk about why I deleted my email from my phone and how it has affected my business, spoiler alter: my business still is running! :) You might think that you can’t do this! That this is crazy, but believe me this is the best present you can give to yourself and those around you! In the famous words of Tom Haverford: “Treat yo’ self!”

Meet Sianne! She’s an amazing brand strategist that helps creatives tell their story, attract their ideal clients, grow a strong brand, and make more money. I knew a chat with Sianne was going to be very useful for my fellow photographers as we very often get caught up in creating beautiful photos and forget to build a brand around our business. In this chat, Sianne shared with us some amazing knowledge plus the difference between brand, brand identity, and branding.

Getting natural-looking images is every photographer dream! We want our clients to look happy, comfortable and obviously natural. Stiff posing it’s a thing of the ’80s and I’m glad things have changed. In today’s episode, I had the chance to chat with the amazing and super talented Igor Demba, his images are always so full of emotion that I knew he could share his knowledge with all of us.

I’m sure that title might have intrigued you, after all, we have been conditioned to give clients whatever they want and that includes our precious time… but, I’m here to break that myth and give you permission to set rules and stick to them! So in today’s episode, I chat about time and why you need to put a limit on the amount you give to your clients. Giving a great client experience doesn’t mean that clients get a free pass to take up all your time.

Friends, who knew that trying to book a photographer for my anniversary session was going to be this difficult! But there is always a silver lining and although I haven’t found a photographer yet, at least I learned some valuable lessons that previously I have overlooked in my own business. Listen to this chat to hear my story and to learn a thing or two that you can change or implement into your business right away!

This seems to be the million dollar question: “how can I book more weddings?” and although there isn’t one magic answer, there are many things you can do to achieve your ideal number of bookings. Let me save you some time and say that all the things you can do implied work. On today’s episode I had the opportunity to chat with Taylor Jackson, a wedding photographer based in Canada. He shoots over 60 weddings a year, so he knows a thing or two about booking clients :)

One of the best things you can do for your business is to have an amazing experience for your clients! Not only is this good for brand awareness, but it is incredibly good for word of mouth. On today’s episode I had the opportunity to chat with the amazing Erika Delgado about how to create a remarkable client experience! She shared some amazing tips and some are so simple that you can implement them right away!

Getting published it is good for your business! You see when you get published in magazines or blogs you get industry credibility, SEO ranking, and free exposure and what could be be better than that? On today’s podcast I had the opportunity to chat with my dear friend Merari Teruel. She’s an amazing wedding photographer that has been published numerous times in different publications. She has some experienced in this topic and today she’s sharing her knowledge with all of us!

I LOVE to create slideshows for my clients! It’s one of favorite marketing materials as they allow me to create brand awareness while wowing my clients! In today’s episode I had a fantastic chat with Daniel Usenko, founder of a SmartSlides a company I adore! Daniel shared with us why slideshows are a great addition to your photography business and how you could use them to not only create content for your brand, but also to create connections both with clients and future prospects!

Inclusion. What is it? What does it mean for your business? And why should you keep this conversation going? These are not easy to answer questions, after all the answers to them require that you look not only into your portfolio and the way you run your business, but a deeper look at who you are as a person and what you stand for! In today’s episode, I had the opportunity to chat with the amazing Cristal Veronica about this interesting topic.