

Marketing Tips for Photographers | The Tog Republic Podcast
Carolina Guzik
Welcome to The Tog Republic Podcast! Every week I will share with you an easy to implement marketing strategy for your photography business. Some episodes will be casual chats with industry leaders where they will be sharing a tip or two to help you grow your own photography business
Episodes
Mentioned books

Nov 12, 2019 • 36min
75: From Mainstream To Luxury With KT Merry
In Today's episode KT shares with us her knowledge about the luxury industry, mistakes she sees photographers do when transitioning from mainstream to luxury, and she even shares with us some tips to elevate your brand.
Episode notes: https://thetogrepublic.com/podcast/75-how-to-go-from-mainstream-to-luxury-with-kt-merry
Follow us on IG: https://www.instagram.com/thetogrepublic/

Oct 24, 2019 • 57min
74: How To Take Creative Risks with Oak & Iron Photography
Have you seen those cool pictures and you wondered if your clients would like to try something new and different?
This is today’s topic and I couldn’t be more excited to chat about it with Bianca + Kyle Thompson, the fabulous duo behind Oak & Iron Photography.
In this episode we talk about taking creative risks, pushing your imagination and allowing yourself to try something new!
https://thetogrepublic.com/podcast/how-to-take-creative-risks-with-your-photography

Oct 17, 2019 • 43min
73: How to Discover who your ideal client is with Erin Youngren
We all know that in order to have a successful business we need clients that will pay our creative fee, but who are these people? How do we find out who our ideal client is?
This is the million-dollar question, and getting a clear answer means that we can market to them, talk to them and sell to them!
Erin Youngren has a brilliant way to identify who your ideal client is, so listening to this episode can literally save you time and money!

Oct 10, 2019 • 22min
72: How to Turn Pinterest Into A Traffic Machine For Your Website
In today’s episode, I share with you 3 simple steps that you can use RIGHT AWAY to implement a successful Pinterest strategy! Believe me, with 40 million engaged couples using Pinterest per year, you want to make sure you using Pinterest as a funnel to move some of that traffic into your website!
Link to Pinterest Class:
https://thetogrepublic.teachable.com/p/the-art-of-pinning
Link to Episode:https://thetogrepublic.com/podcast/pinterest-for-photographers

Aug 22, 2019 • 48min
71: A Chat With Britt + Kelsey About Mistakes That Are Killing Your SEO
Britt + Kelsey are the ladies behind Launch Your Dream, a company that specializes in helping photographers with their branding needs.
In this episode, I had the chance to speak to them about mistakes that are killing your SEO and how to fix them!

Aug 6, 2019 • 39min
70: A Chat With Dylan Howell About SEO for photography websites
Meet Dylan Howell a photographer based in Oregon with a passion for search engine optimization (SEO). In this episode I had the chance to talk with Dylan about SEO for photography websites and how you can improve your ranking.
https://thetogrepublic.com/podcast/seo-for-photography-websites

Jun 21, 2019 • 37min
69: A Chat With Henry Jimenez About How To Create a Strong IG Community
Meet Henry Jimenez! He's only 21 years old and already he is one of the most sought after photographers in Mexico. In the last year, he's traveled to Japan, Bali, Iceland, Holland, Spain and the US photographing celebrities and IG influencers.
Henry has cracked the IG code and he knows that in order to grow your audience and attract clients you need to be yourself and have a lot of fun!
Listen to this chat now :)

May 10, 2019 • 12min
68: The Dos and Don'ts of Instagram
Instagram is a fantastic platform, and if used correctly it can really help your business!
But the algorithm can make you do desperate things in the name of engagement and this is what this episode is all about.
Listen now to find out the biggest “marketing strategy” that you need to avoid at all cost and what to do instead!
Join me on Patreon www.patreon.com/thetogrepublic

May 2, 2019 • 58min
67: A Chat With Chuy About How to Create Steamy & Intimate Portraits
Friends, meet Chuy! He’s a badass photographer based in L.A and his photos are not only fun, but also steamy, and intimate!
He’s not a boudoir photographer, nor is he posing women in cliche sexy angles! Instead, he’s capturing real intimate moments between couples!
His work is unique and deeply engaging. This chat is one of my very favorites! Listen to this episode and get completely inspired by Chuy!

Apr 26, 2019 • 32min
66: A Chat With Celia D. Luna About How To Use Photography To Empower Women
Meet the super talented Celia D. Luna, she is a photographer that specializes in fashion and portrait photography.
She had a culturally rich childhood immersed in the Andean folklore and traditions of rural Peru. This colorful and magical landscape shaped her exuberant approach to photography and fashion.
In today’s chat, we talk about her style, why she loves to work with women, and how we can use photography to empower those around you.


