Marketing Tips for Photographers | The Tog Republic Podcast

Networking in person can be scary! But I want you to to focus on the positive and build on the opportunities that come from it! Meeting new people that can help your business grow is the goal, and after all, you can’t do that from your office or living room. In today’s episode I share with you four tips on how to network in person. How to find networking events, how to get ready for it, and what to do after you have met new people( this being the most important part of networking!)

Hello Friend! This is the million dollar question, should you befriend your clients on social media? And although the answer is 100% personal to you and they way you want to run your business, there are some amazing benefits that can come from being connected with your clients. Now, if you are like me, and you are super private don’t worry! There are some ways around befriending your clients and still keeping things private.

Today’s episode is short and to the point. I hope it really makes you think about your contact form and how to improve it, so you can connect with your future clients. In all honesty a contact form is a very straight forward thing to have in your website. I mean you are asking for information about your future clients. But what if I tell you there is a MUST question 99% of photographers are not including in their forms! What if that question could put you ahead of the rest?

Setting goals can be intimidating! I know this first hand. I ran my business for almost 9 years without setting goals and I must admit, it was a miracle anything got done around here. In today’s episode I chat about how to set goals and smash them. Believe me, you need more than just a nice vision board and a few day dreams to achieve them. Listen to this podcast to learn about the method I now use to both set goals and smash them!

Meet Meghan McSweeney! She has been a photographer for 17 years specializing in lifestyle + wedding photography, but working weekends and nights was not longer suitable for her family needs. So instead quitting photography she took her expertise into another genre! She ventured into commercial photography and she’s loving it. In today’s chat we talked about how she achieved this transition and how commercial photography has given her a new perspective on business.

As a person that LOVES marketing, I’m always looking for marketing tips and strategies outside of my own industry (photography), but at the same time things that are applicable to my business. That being said there were four major takeaways from Art Basel that I want to share with you! I hope this chat gives you some perspective and new ideas to market your photography business!

If you are like me, perhaps the thought of a bridal show got you running for the hills… you know, tons of price shoppers that lead to nowhere. But what if you have been approaching bridal shows the wrong way?? On today’s chat with the amazing Ben Hartley we talked about how to successfully approach a bridal show and get leads from them - he closed $70k from one show! You will be mind blown by the amount of knowledge he shares with us and how you can apply the same concept to your own shows.

Welcome to the Thanksgiving edition! Are you making gratitude a part of your business practice? The reality is that being thankful and grateful can open doors for you and your business and who wouldn’t like that?! Listen to today’s episode to get into the mindset of gratitude and how small moments of appreciation can elevate your business.

You probably have noticed a decrease on likes on your photos and that has nothing to do with you not being great at what you do, or the infamous algorithm! It’s mostly because people are changing the way they use the app and that means millions of people are enjoying stories more than scrolling on feeds. So are you using IG stories to create stronger connections with future (and current) clients?? Listen to today's podcast to get some ideas :)

When you hear the word marketing you probably think of something complicated and expensive. And although some marketing strategies require money and planning, some others are easy to implement and 100% free! In today’s episode I share with you a tip that it’s so easy to apply, yet 99% of the vendors and photography professionals I have worked with are not using it (so it led me to believe that many people out there are missing out on it). https://thetogrepublic.com/podcast/45