The Copernican Shift

The Super Bowl is a unique phenomenon. Part sporting event, part marketing, and all entertainment. Today we kickoff a multi-part series on the Super Bowl experience. But we’re not looking at the game itself. We’re doing an end run and focusing on what many consider the best part of the Super Bowl -- the ads. We start with Alexa and Squarespace, and throw in some halftime show insights to top things off.

We’re witnessing the birth of a new brand category. As cannabis and psychedelics evolve from illegal to mainstream, the industry is grappling with early-stage branding and marketing strategy. I’m joined by Mitchell Osak, trusted advisor to cannabis and psychedelic companies, to look at how this embryonic industry is building their brand identity. Mitchell Osak’s passion is helping organizations realize their true potential, and through this effort, positively impact the lives of their shareholders, customers, employees, and communities. He has extensive experience and a deep network in the global cannabis and psychedelics industries, as well as the financial services, CPG, media, business services, and IT sectors. Follow him at @MitchellOsak

Let’s face it, e-commerce hasn’t really changed much during the last decade or so. Until now. Conversational Commerce is set to become the next big thing — enabling shoppers and sellers to transact directly through chat. It’s a way to meet your customers where they are.

Set your phasers to “stun” as we boldly go where no one has gone before, at least not during the CXM Experience. Today we look at no-win scenarios, and the mindset required to turn intractable problems into wins. Turns out that the Starfleet Academy has a lot to teach us about creative solutions to business and personal challenges. Fascinating.

Sometimes, the best way to tackle a problem is to approach it from a completely different angle. The legend of the Gordian Knot illustrates this perfectly. The next time you’re faced with an apparently intractable problem, you might want to look to Alexander the Great for inspiration.

How do you get prospects to engage with you — before they engage with you? If you’re relying solely on email or content marketing, you’re probably doing it wrong. But a social account-based marketing (ABM) strategy can help you engage with the all-important buying committee, building connections and trust that pay off in the long run.

Now that you understand the Digital Customer-First Transformation System, it’s time to put it all together. The Reference Architecture Model helps you look at your entire martech stack, enabling you to build an integrated system that will create that all-important, 360-degree customer view. And, with that, we’ll call it a wrap on our nine-part DCFTS series.

Our penultimate Digital Customer-First Transformation System episode. Today we explore the Operations Model. It’s a nuts and bolts deep dive into the five critical elements (the 5 Cs) of engagement management: conversation, community, collaboration, campaign, and content. Together, they create a unified, customer-first workflow that connects you with your customers and prospects. https://blog.sprinklr.com/category/cxm-experience/ https://www.copernicanshift.com/category/the-cxm-experience/

One of the best ways to align on digital transformation is to show real, strategic ROI for the organization. That’s what the aptly-named ROI model is all about. We’ll look at how to grow revenue, reduce cost, and decrease risk as you navigate toward digital transformation.

It’s hard to get where you need to be, if you don’t know where you are. The Digital Customer-First Transformation System maturity model does that just that. It’s a way to figure out where you are on the road to digital transformation, and what to do next. https://blog.sprinklr.com/category/cxm-experience/ https://www.copernicanshift.com/category/the-cxm-experience/