Building a New Brand Category From Scratch, with Mitchell Osak

We’re witnessing the birth of a new brand category. As cannabis and psychedelics evolve from illegal to mainstream, the industry is grappling with early-stage branding and marketing strategy. I’m joined by Mitchell Osak, trusted advisor to cannabis and psychedelic companies, to look at how this embryonic industry is building their brand identity.

Mitchell Osak’s passion is helping organizations realize their true potential, and through this effort, positively impact the lives of their shareholders, customers, employees, and communities. He has extensive experience and a deep network in the global cannabis and psychedelics industries, as well as the financial services, CPG, media, business services, and IT sectors. Follow him at @MitchellOsak