

The Manufacturing Executive
Joe Sullivan
On The Manufacturing Executive podcast, we’ll explore the strategies and experiences that are driving midsized manufacturers forward. You’ll hear conversations with passionate manufacturing leaders who have compelling stories to share about their successes and struggles. You’ll also hear interviews with B2B Sales and Marketing experts about what’s working on the business development front and how to make these ideas actionable. Episodes will feature topics related to industrial marketing and lead generation, manufacturing sales strategy, technology, and industrial sector innovation.
Episodes
Mentioned books

May 3, 2022 • 25min
Focusing on the Constraint to Drive Meaningful Results
Are you making the right decisions to optimize productivity? Most organizations don’t. Most get distracted by efficiency and ultimately fail to meet their goals. Today’s guest, Pavel Kuviarzin, Business Growth Expert at Future State Engineering, talks about the problem solving steps to make a true impact on productivity, profitability, and the success of your business. Join us as we discuss:The difference between “busy” and productiveWhen to utilize the resources you have vs. when to invest How cause and effect thinking will make a true impactWhat you can do to avoid supply chain constraints Subscribe to The Manufacturing Executive on Apple Podcasts, Spotify, or our website. Listening on a desktop & can’t see the links? Just search for The Manufacturing Executive in your favorite podcast player.

Apr 26, 2022 • 38min
Agency or Internal Staff? How to Hire a Marketer
Internal marketing employee or marketing agency? Entry level hire or seasoned marketer? Broad range of skill sets or deep specialist in a few core skills? Today’s guest, Mary Keough, Senior Marketing Strategist, Gorilla76, breaks down the questions that any manufacturing leader will need to answer for themselves before building a marketing team. Or even before making that first marketing hire. Join us as we discuss:When to hire an internal marketer versus an agencyBudgets for staffing a marketing roleWhat skills sets to prioritizeThe difference between the roles of marketing and sales Subscribe to The Manufacturing Executive on Apple Podcasts, Spotify, or our website. Listening on a desktop & can’t see the links? Just search for The Manufacturing Executive in your favorite podcast player.

Apr 19, 2022 • 25min
Changing Lives While Growing Profits By Hiring Disabled Workers
Today’s guest, Tony Lopez, Vice President, Manufacturing & Logistics Services, Pride Industries, provides insight about delivering business excellence with a positive social impact. Join us as we discuss:The hiring and employment hurdles that face the disabled populationHow education bridges the gap between employers and the disabled workforceWhat the benefits are to hiring disabled workers Subscribe to The Manufacturing Executive on Apple Podcasts, Spotify, or our website. Listening on a desktop & can’t see the links? Just search for The Manufacturing Executive in your favorite podcast player.

Apr 11, 2022 • 32min
How to Retain Your Manufacturing Workforce w/ Dan Johnston
It's never been more costly to watch your people walk out the door.Today’s guest is Dan Johnston, Co-Founder and CEO, WorkStepWorkStep is a software platform that empowers companies to find and keep frontline employees for the long run. Dan has seen first hand how workforce retention can make or break a company and I’m thrilled to have him on the show.Join us as we discuss:How supply chain disruption and labor shortages are connectedWhy the manufacturing labor force looks different today than it did a decade agoThe opportunity cost associated with turnover in workforce populations Subscribe to The Manufacturing Executive on Apple Podcasts, Spotify, or our website.Listening on a desktop & can’t see the links? Just search for The Manufacturing Executive in your favorite podcast player.

Apr 5, 2022 • 29min
Adapting to Change: Manufacturing Leadership Excellence w/ Dan Burgos
What are the best manufacturing executives doing to combat labor shortages and supply chain issues and thrive in this industry? Today’s guest is Dan Burgos, President and CEO, Alphanova Consulting, knows the answer. Dan and his team have over 15 years of experience helping manufacturers in various industries, including aerospace injection molding, construction projects, chemicals, fiberglass, furniture, electronics, consumer goods, oil and gas, and medical devices, among others. Dan's approach is to partner with leaders to uncover and eliminate the problems hindering business performance, while coaching leaders to create a culture of collaboration. Join us as we discuss:Quantifiable metrics that affect business performanceLeadership when facing labor and supply chain issuesImproving on-time delivery and reducing scrap Take Alphanova's Business Self Assessment to receive recommendations for your manufacturing operation here: https://alphanovaconsulting.com/self-assessment-form-manufacturing/Subscribe to The Manufacturing Executive on Apple Podcasts, Spotify, or our website. Listening on a desktop & can’t see the links? Just search for The Manufacturing Executive in your favorite podcast player.

Mar 29, 2022 • 31min
The Intersection of Engineering and Content Marketing
What if your engineering bonuses were tied to blog post writing? Today’s guest, Chris Grainger, Podcast Host and Engineering and Services Manager, Electrical Equipment Company (EECO) believes that content marketing is so important he gives bonuses based on how many blog posts and how- to videos each employee produces. Chris is passionate about content marketing because he knows that it works. Join us as we discuss:How to get your employees involved in content marketing The benefits of podcasting as a medium in the manufacturing sectorThe long game of content marketing and the snowball effectSubscribe to The Manufacturing Executive on Apple Podcasts, Spotify, or our website.Listening on a desktop & can’t see the links? Just search for The Manufacturing Executive in your favorite podcast player.

Mar 22, 2022 • 30min
Why Influence Matters In Manufacturing
When most people hear “influencer,” it might conjure up images of YouTube icons and Reality TV stars…Influencers don’t matter in manufacturing, right?Well, today’s guest, Eddie Saunders, General of Demand Generation at Flex Machine Tools, thinks that statement couldn’t be any more wrong. He joins the show to share the secrets to shoring up your influencer strategiesJoin us as we discuss:Why influencers still matter in manufacturingHow to pick an influencer to work withWhy there is power in empathy and vulnerability Subscribe to The Manufacturing Executive on Apple Podcasts, Spotify, or our website.Listening on a desktop & can’t see the links? Just search for The Manufacturing Executive in your favorite podcast player.

Mar 15, 2022 • 38min
Why Sticky Notes and Spreadsheets are not a CRM
How do you convince both reps and execs in manufacturing that the CRM is not a deterrent but a path to next-level improvement?In this episode, I talked about how to overcome challenges to adopting a CRM with these three standout guests:Ron Pretzie, Sr. Enterprise Account Executive at ProlifiqAndy Keehn, Director, Demand Generation at ProlifiqDave Sheer, Retired VP/CEO at The Steel Supply Company Join us as we discuss:What a great CRM can really do for a businessWhy reps are reluctant and how to persuade themPitching a CRM to the C-SuitePractical tips for getting started Subscribe to The Manufacturing Executive on Apple Podcasts, Spotify, or our website.Listening on a desktop & can’t see the links? Just search for The Manufacturing Executive in your favorite podcast player.

Mar 8, 2022 • 19min
Strategic Sourcing During Volatile Times w/ Jim Pratt
Underlying supply chain problems, only exacerbated by pandemic disruption, have plagued every industry the past few years.But our guest today thinks we may be seeing the light at the end of a long tunnel.And now is the perfect time to shore up weaknesses exposed by the demand spike.Jim Pratt is the Co-Founder and Managing Partner at Forsyth Advisors, and an expert at solving sourcing problems and creating operational strategies that work.Join us as we discuss:Lingering supply chain challengesFinding opportunities for savings, automation, and streamliningNetworking to find alternate sourcingThe new normal Subscribe to The Manufacturing Executive on Apple Podcasts, Spotify, or our website.Listening on a desktop & can’t see the links? Just search for The Manufacturing Executive in your favorite podcast player.

Mar 1, 2022 • 20min
The Digital Warehouse: A Look Inside Additive Manufacturing w/ Melanie Lang
Additive manufacturing technologies are rapidly disrupting the old practices.The adoption rate is increasing, leading to exciting advancements in performance, GTM, and repair applications.Melanie Lang is the Co-Founder and CEO of FormAlloy and the Women in 3D Printing San Diego Ambassador, and she serves on the Executive Committee of America Makes.Join us as we discuss:- The flexible tech behind directed energy deposition- The right and wrong time for additive manufacturing- Determining the right toolbox for your needs- How 3D printing is the fourth transportation modality- Her advice for manufacturing leaders Check out these resources mentioned during the episode:- Lou Rassey and Fast Radius Subscribe to The Manufacturing Executive on Apple Podcasts, Spotify, or our website.Listening on a desktop & can’t see the links? Just search for The Manufacturing Executive in your favorite podcast player.