The Manufacturing Executive Agency or Internal Staff? How to Hire a Marketer
Apr 26, 2022
37:31
Internal marketing employee or marketing agency? Entry level hire or seasoned marketer? Broad range of skill sets or deep specialist in a few core skills?
Today’s guest, Mary Keough, Senior Marketing Strategist, Gorilla76, breaks down the questions that any manufacturing leader will need to answer for themselves before building a marketing team. Or even before making that first marketing hire.
Join us as we discuss:
When to hire an internal marketer versus an agency
Budgets for staffing a marketing role
What skills sets to prioritize
The difference between the roles of marketing and sales
Subscribe to The Manufacturing Executive on Apple Podcasts, Spotify, or our website.
Listening on a desktop & can’t see the links? Just search for The Manufacturing Executive in your favorite podcast player.
Today’s guest, Mary Keough, Senior Marketing Strategist, Gorilla76, breaks down the questions that any manufacturing leader will need to answer for themselves before building a marketing team. Or even before making that first marketing hire.
Join us as we discuss:
When to hire an internal marketer versus an agency
Budgets for staffing a marketing role
What skills sets to prioritize
The difference between the roles of marketing and sales
Subscribe to The Manufacturing Executive on Apple Podcasts, Spotify, or our website.
Listening on a desktop & can’t see the links? Just search for The Manufacturing Executive in your favorite podcast player.