The Manufacturing Executive

In the manufacturing sector, the person who’s writing the check often isn’t the same person whose attention and trust you need to earn. Instead, the most important buying process influencers tend to be the technical professionals who are trying to solve a problem or achieve an outcome. And in many cases, those technical professionals are engineers. Wendy Covey, CEO, and Co-Founder of TREW Marketing, is an expert in reaching those exact people. As host of the Content Marketing, Engineered podcast, author of Content Marketing, Engineered: Build Trust and Convert Buyers with Technical Content, and publisher of an annual study, State of Marketing to Engineers, Wendy is a wealth of knowledge on the subject. Join us as we discuss: The findings of TREW Marketing’s 2022 study  How marketing to engineers can increase the chances of closing a sale Where engineers go to collect information to make buying decisions

It appears that we’re heading into a recession. So what does that mean for manufacturers? And how can you deploy (or redeploy) your marketing team to make sure you come out in one piece on the other end of it? Today John McTigue, a Freelance Writer and B2B Marketing Advisor at The Customer Journey Maestro, joins us to talk about how marketing can help you recession-proof your business. John brings a wealth of insight with experience as a product marketer and account executive in enterprise software, and a digital marketing agency owner and customer journey consultant.  Join us as we discuss:Focusing not only on a go-to-market strategy, but also a go-to-customer strategyThe importance of brand marketing for demand creationBeing a problem solver around what matters most to your audience

The days of posting a job and watching candidates line up around the corner are now in the past. We’ve quickly shifted into a candidate-driven market and many employers are being affected by it, but most don’t know how to handle it. ` Today we talk to Ann Wyatt, founder and agency owner of Ann Wyatt Recruiting. An expert recruiter in the manufacturing sector, Ann shares her insights on what you can do to make your workplace more appealing to prospective candidates.  Join us as we discuss:The current state of recruiting in the industrial sectorHow the current unemployment rate impacts recruiting and ways around itWhy culture fit is so important, and how a recruiter can make the perfect match between candidate and company

The way our customers collect information and look for products has changed, and in order to keep up with demand, manufacturers have to change the way that they approach sales and marketing.  Today’s episode is very unique. This is a conversation that was originally recorded on Chris Grainger’s podcast: EECO Ask’s Why.    Chris Grainger joins us from EECO, an industrial automation and power solutions company. Chris has been running the EECO Ask’s Why podcast for over 2 years and offers valuable insights on manufacturing as well as starting your own B2B podcast. Chris executed a fantastic interview with me on the go-to-market transformation in manufacturing.  Join us as we discuss: How sales and marketing have changed in manufacturing How VOC plays an important role in GTM strategy and direction  How to clearly define your audience and figure out what matters to them

Marty Groover, Partner and CTO at C5MI, spent over two decades as a Surface Warfare Officer in the US Navy. He didn’t know it at the time, but this time in the Navy helped him see into the future – of manufacturing. Marty offers insight into the unmatched benefits of using live data to enhance your processes, product and bottom line, and how pairing people processes with technology will position you to lead the fourth industrial revolution. Join us as we discuss:What the manufacturing sector can learn from the retail industryHow to build operating systems that are flexible and future-proofWhy leading with technology has its limitations

People often worry that technology and automation will replace human workers.  But what if the most powerful path forward is empowering workers with technology for better effectiveness and efficiency, instead of replacing them? In this episode, Dr. Prasad Akella, the Founder and CEO of Drishti, shares his view on the future of manufacturing. A future where video data not only improves the quality of a product, but also empowers workers on the plant floor and strengthens employee retention. Join us as we discuss: How technology empowers humans to be more effective What using data can do for your productivity Why using technology leads to better employee retention

Are trade shows worth it? That seems to be a divisive question these days. But here's the truth: Like with many forms of marketing or sales activities, it comes down to execution. Today’s guest, Jake Hall, Keynote Speaker and Content Creator of The Manufacturing Millennial, details how to connect the physical world of a trade show with the digital world that exists before, during and after that event.  Join us as we discuss:How to create value and content from trade showsHow building relationships with other companies strengthens your marketingThe importance of developing personal brands

Our workforce has changed drastically over the decades. The highly desirable and stable manufacturing industry of the past has struggled to retain workers in our modern times. But there is a way to revitalize the manufacturing industry in the US to keep up with the manufacturing powerhouses around the world.  Today’s guest, Jason Azevedo, Chief Strategy Officer at MRCA, shares his views on the importance of investing in your workforce, how automation keeps workers employed, and what manufacturing companies can do to build stronger communities.  Join us as we discuss:What revitalizing manufacturing looks like todayWhy employee health and wellness is most importantHow automation and robotics benefit the workerHow to empower smaller communities through manufacturingHow to make your company desirable to buyers

On this milestone 100th episode, the hosting tables are turned. Joe Sullivan is interviewed by Logan Lyles of Sweet Fish Media about his learnings from 100 consecutive weeks of podcasting and six ways it’s impacted his business. Joe Sullivan, Founder of Gorilla76, opens up about why he originally wanted to start a podcast and how he made the transition from creating mostly written content to fueling an entire content program. Joe reflects on the six most impactful outcomes, and shares his advice for overcoming imposter syndrome, getting started, and building meaningful business relationships.  Join us as we discuss:How to create and repurpose content with consistencyThe meaningful path toward thought leadershipHow to thoughtfully humanize your brandHow to measure the impact of your podcast

The manufacturing industry has been slow to adopt new technology. But with the continued improvements in technology, updating your systems has become more cost effective, faster to implement, and more flexible for your manufacturing needs. Today’s guest, Barry Johnson, President of Digital Manufacturing at Symphony Industrial AI, talks about how to take advantage of digitization, AI, and emerging technologies to increase productivity.  Join us as we discuss:What MES is and the purpose it serves in manufacturingHow digitization drives continuous improvementHow AI is changing the future of manufacturing