

Getting2Alpha
Amy Jo Kim
Wanna innovate faster and smarter? Getting2Alpha pulls back the curtain on how breakthrough innovators bring their ideas to life - and delivers actionable tips to help you bring innovative ideas to life. You’ll meet luminaries who've created genre-defining hits - and rising stars who are shaping the future. Listen in and get inspired to innovate smarter and increase your odds of success.
Episodes
Mentioned books

Sep 27, 2018 • 28min
Bob Moesta: From Nothing to Something
Bob Moesta is the CEO and President of the Re-Wired group, a consultancy specializing in demand-side innovation. Bob and his team help large companies innovate with demand-side techniques and learn methods - meaning that he helps them validate market demand before building something. Bob and I share a mutual love of using #jobs-to-be-done to innovate smarter and help people ask better questions. I love Bob’s down-to-earth perspective and deep insights into the systemic nature of innovation - derived from being on the front lines of innovation in Japan. Listen in and learn about the key qualities and habits that lead to successful innovations.

Sep 12, 2018 • 37min
Michael John: Training the next generation of game designers
Michael John runs the Games and Playable Media masters program at UC Santa Cruz, where he and his team work to transform eager game students into industry-ready designers. Michael has a long and storied history in games. Ever heard of Spyro the Dragon - the adorable character who enchanted and educated kids on the Playstation? Michael helped bring Spyro to life, and did the same for other games including the God of War series, and the innovative Glasslab educational games. Michael’s passion for using games to educate and inspire is a key theme in his career arc from producer to educator. Listen in and find out what’s hot and happening among the upcoming generation of game creators.

Jul 11, 2018 • 38min
Brian Norgard: Simple, Fun and Useful
Brian Norgard is a serial entrepreneur - expert team-builder - and currently Chief Product Officer at Tinder, the massively successful dating app. Brian knows a thing or two about how to grow and evolve successful products - and it's NOT about chasing trends or adding sexy new features. If you're into creating compelling products, I know you'll enjoy soaking up his wisdom and hard-won advice. Listen in and discover how a seasoned product leader guides his team towards success.Check out the video here: https://youtu.be/dYGjXhnmi5w

Jul 4, 2018 • 33min
Howard Rheingold: The subtle art of collaboration
Howard Rheingold is a colorful character in every sense of the word. From his psychedelic painted shoes to his extraordinary legacy of ground-breaking visionary books, Howard offers a unique and incisive approach to creativity, learning and community-building. Most people know Howard from his writing about Virtual Communities and mind amplification - but he’s also a gifted & innovative educator. In his role as a visiting professor at Stanford & UC Berkeley, Howard re-imagined the relationship between students and teachers as “co-learners” - in keeping with his deep, long-term interest in collaboration. Listen in and find out how a true Web pioneer thinks about “bullshit-detection” and the future of collaborative learning.

Jun 27, 2018 • 31min
Casey Winters: Turning startups into rocketships
IntroCasey Winters is a growth specialist who understands how to blend qualitative and quantitative data to get massive and sustained results. Casey learned his craft at GrubHub and Pinterest, and then moved on to Greylock - the storied investment firm - to help their portfolio companies scale up and accelerate growth. Casey focuses on the space where scaling techniques meet product design – and he’s collected some hard-won & actionable insights about on what gets in the way of growth – and what you can do to help your team succeed. Listen in and find out how a Silicon Valley insider helps to turn startups into rocketships.

Jun 20, 2018 • 40min
Jason Hreha: Where behavioral science meets product strategy
Jason Hreha, a product leader at Walmart with a background in psychology and neuroscience, shares his insights on merging behavioral science with product design. He discusses the importance of focusing on foundational elements to avoid common development pitfalls. Hreha emphasizes the need for thorough research and adaptability in product strategy, while also exploring how social interactions can boost user engagement. Additionally, he unveils practical tools for marketers to understand consumer behavior and the creative inspiration drawn from neuroscience and art.

Jun 13, 2018 • 21min
Jeff Patton: Beyond story-mapping: the evolution of agile product design
Jeff Patton is well-known as the father of story-mapping - a visual way of mapping out and prioritizing your product backlog. Jeff is someone who deeply understands how teams come together to build products - and where that process can go off the rails. If you’re a product manager - or aspire to be one - Jeff’s work is fundamental background knowledge. Listen in and learn how to navigate around the common obstacles of corporate life that keep your product from succeeding

Jun 6, 2018 • 36min
Steve Hoffman: The Process of Radical Innovation
Steve Hoffman is a force of nature - and an amazing human. Known affectionately as “Captain Hoff” Steve is a serial entrepreneur, angel investor, and CEO of Founders Space, an one of the world’s leading incubators with over 50 partners in 22 countries. Steve’s book on innovation, “Make Elephants Fly: The Process of Radical Innovation,” is required reading for entrepreneurs worldwide. Listen in and learn what Steve has learned about getting companies ready for takeoff.

May 30, 2018 • 25min
Karl Kapp: The surprising power of failure
Karl Kapp, an Instructional Technology Professor and expert in learning technology and gamification, discusses the transformative power of failure in education. He emphasizes how embracing challenges can enhance motivation and foster deeper learning. Through personal stories, Karl highlights the difficulties of promoting innovative, game-based learning amid traditional methods. He also stresses the need for understanding employee needs before creating training programs and explores the evolution of learning through serious games and technology.

May 23, 2018 • 24min
Lee LeFever: The art and science of explanation
Lee LeFever and his wife Saachi pioneered a form of visual communication called “explainer videos.” They run Common Craft, an animated video production company - and a training spinoff, the Explainer Academy, that empowers anyone to create better, clearer explanations. Lee has a refreshingly clear way of looking at the choices a small business owner has to make when things start to take off. Join us and learn more about how Lee transitioned his successful business to support the life of his dreams.