Getting2Alpha Jason Hreha: Where behavioral science meets product strategy
Jun 20, 2018
Jason Hreha, a product leader at Walmart with a background in psychology and neuroscience, shares his insights on merging behavioral science with product design. He discusses the importance of focusing on foundational elements to avoid common development pitfalls. Hreha emphasizes the need for thorough research and adaptability in product strategy, while also exploring how social interactions can boost user engagement. Additionally, he unveils practical tools for marketers to understand consumer behavior and the creative inspiration drawn from neuroscience and art.
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Learning from First Product Build
- Building a donation platform taught Jason to deeply study users' current habits.
- Borrow existing design patterns users already understand instead of reinventing interfaces.
Perfect Core Features First
- Perfect core features thoroughly before expanding your product with new features.
- Neglecting foundational elements leads to overall product failure.
Behavioral Science as a Worldview
- Behavioral science is a lens, not just a toolbox of tricks to manipulate users.
- It fundamentally changes how you understand and design for human behavior and motivation.