With online sales, all customer touchpoints are important for attribution. But how do you determine which are the strongest levers, which have the highest ROI, and whether remarketing is actually worth it? Sign Up to Get Your Free Ultimate Guide to Glucose: ⁠https://levels.link/wnl In this episode, Levels’ Head of Growth, Ben Grynol, chatted with our head of Global Operations, Josh Mohrer, and Digital Marketing Manager, Paul Barszcz about all things marketing attribution. They cover: Determining where sales come from Why and what Levels measure for attribution Benefits and pitfalls of tracking attribution Building trust with your customers Testing multi-touchpoint attribution When attribution tracking becomes a waste of time How our diverse startup team contributes to marketing strategy and attribution insights Memo – Levels Approach to Earned, Owned and Paid Media Levels helps you see how food affects your health, empowering you with the tools needed to achieve health goals and improve healthspan. Levels Members gain access to the Levels app and continuous glucose monitors (CGMs), providing real-time feedback on how diet and lifestyle choices impact your metabolic health. Look for new shows every month on A Whole New Level, where we have in-depth conversations with thought leaders about metabolic health. 🎙 What Levels’ head of Global Operations, Josh Mohrer, Digital Marketing Manager, Paul Barszcz, and Head of Growth, Ben Grynol discuss: (5:26) – How to define attribution (8:06) – Attribution is a social science (10:07) – Figure out where demand is generated (11:12) – Examine your spending habits (13:30) – Take the long view (14:45) – How much will you pay to acquire a new customer? (22:46) – The importance of an omni-channel approach (26:51) – Make your product worth the buy (30:38) – Measure the performance of your channels (36:12) – The Oprah effect Transcripts & Show Notes Follow our podcast, A Whole New Level, for more of the inside scoop from the Levels team. We talk about our mission to solve the metabolic health crisis, our fully remote and async startup culture, and the process of building a health and wellness movement from the ground up. 🔗 Helpful links: Find us on YouTube: https://www.youtube.com/levelshealth Connect with Paul on LinkedIn: https://linkedin.com/paulbars

What are the unique metabolic health experiences of South Asian and Black communities? In this candid conversation between serial entrepreneur and health and wellness investor Dhru Purohit and content creator and metabolism mentor Austin McGuffie, they discuss how metabolic health affects their respective communities. Sign Up to Get Your Free Ultimate Guide to Glucose: ⁠https://levels.link/wnl Austin and Dhru discuss: How rates of metabolic dysfunction are high for South Asian and Black communities Their personal journeys with food and overall health Genetic predispositions for insulin resistance How to strengthen the connection between what we eat and how we feel The importance of metabolic flexibility Actionable tips anyone can incorporate to reduce glucose spikes Focusing on dietary additions and changes rather than deprivation Levels helps you see how food affects your health, empowering you with the tools needed to achieve health goals and improve healthspan. Levels Members gain access to the Levels app and continuous glucose monitors (CGMs), providing real-time feedback on how diet and lifestyle choices impact your metabolic health. Look for new shows every month on A Whole New Level, where we have in-depth conversations with thought leaders about metabolic health. (18:51) – Live by example (23:21) – Focus on education first (24:53) – The benefits of targeted fasting (26:08) – Dying from excess (30:03) – It all comes back to lifestyle (34:42) – Talk to people who are on the fence (35:57) – The societal split (36:52) – Why we need targeted solutions (38:45) – The add-in method (52:09) – Health happens in community Transcripts & Show Notes Find us on YouTube: https://www.youtube.com/levelshealth Connect with Austin on Instagram: https://www.instagram.com/metabolismmentor Connect with Dhru on Instagram: https://www.instagram.com/dhrupurohit Connect with Dhru on Twitter: https://twitter.com/dhrupurohit

When you work at a remote company, you have the unique option to be a digital nomad. Since Levels is a fully remote and async startup, our teammates have the option to travel anywhere in the world and work. For example, Levels’ CEO Sam Corcos lived out of a small backpack, traveling from city to city as Levels started. Sign Up to Get Your Free Ultimate Guide to Glucose: ⁠https://levels.link/wnl Editorial Director Mike Haney chatted with Sam and other Levels employees who lived the digital nomad lifestyle: Co-founder and Chief Medical Officer Dr. Casey Means, and Steph Coates, a software engineer. In this episode, Sam, Casey, Haney, and Steph discuss these aspects of being a digital nomad: The beauty of building a lifestyle around travel and what you love to do at work Flexing the spontaneity muscle and going outside your comfort zone Building deeper relationships with friends along the way And more practical aspects like how to decide where to go, how to stay healthy on the road, how to prepare for different scenarios, and how to pay taxes. (15:31) – People make you a priority (17:32) – Don’t overthink your decisions (18:56) – Set clear expectations (33:26) – You can be grounded anywhere (46:09) – Travel doesn’t always mean leisure (48:55) – Listen to yourself (01:04:09) – Establish a routine (01:08:35) – How do you keep your taxes in order? (01:16:54) – Usually everything works out (01:23:28) – Being a minimalist (01:31:20) – The price of being a nomad (01:39:13) – Making it work Transcripts & Show Notes Follow our podcast, A Whole New Level, for more of the inside scoop from the Levels team. We talk about our mission to solve the metabolic health crisis, our fully remote and async startup culture, and the process of building a health and wellness movement from the ground up. “You Don’t Have to Be Local”: https://sive.rs/local Find us on YouTube: https://www.youtube.com/levelshealth

So much can happen in just one year at a startup: Crucial milestones like team growth, fundraising, and launches happen very fast. Josh Clemente and Ben Grynol reflect on Levels’ 2021 milestones because it was one of our most exciting years. Follow our podcast, A Whole New Level, for more of the inside scoop from the Levels team. We talk about our mission to solve the metabolic health crisis, our fully remote and async startup culture, and the process of building a health and wellness movement from the ground up. Sign Up to Get Your Free Ultimate Guide to Glucose: ⁠https://levels.link/wnl Josh Clemente & Ben Grynol cover: Notable press and print articles, including a podcast tour Nearly doubling the Levels team Community engagement and beta testing, with a Coke challenge 🥤 The decision to stop using Slack Developing new product features and membership frameworks Successful fundraising and crowdfunding Growing the advisory board with incredible thought leaders, including Dr. Robert Lustig, Dr. David Perlmutter, Dr. Sara Gottfried, Dr. David Sinclair, and Dr. Mark Hyman Levels helps you see how food affects your health, empowering you with the tools needed to achieve health goals and improve healthspan. Levels Members gain access to the Levels app and continuous glucose monitors (CGMs), providing real-time feedback on how diet and lifestyle choices impact your metabolic health. Look for new shows every month on A Whole New Level, where we have in-depth conversations with thought leaders about metabolic health. 🎙 What Josh Clemente & Ben Grynol discuss: (09:44) – The power of podcasting (12:35) – Help people live better lives (19:23) – The importance of remote datasets (22:09) – Creating engagement (25:13) – Getting rid of Slack (27:23) – Streamline communication (28:59) – Be willing to make changes (30:40) – Question assumptions (33:09) – Align incentives (47:14) – Looking at long-term scale Transcript & Show notes 🔗 Helpful links: Watch the conversation: https://youtu.be/IFBcmxWMZKo Find us on YouTube: https://youtube.com/levelshealth?sub_confirmation=1

Levels Editorial Director, Mike Haney, chatted with our Head of Product, Scott Klein. They explored Scott's role in our company, what it means to be a Head of Product, and how the functional area of Product works in a remote async environment. Sign Up to Get Your Free Ultimate Guide to Glucose: https://levels.link/wnl Levels helps you see how food affects your health, empowering you with the tools needed to achieve health goals and improve healthspan. Levels Members gain access to the Levels app and continuous glucose monitors (CGMs), providing real-time feedback on how diet and lifestyle choices impact your metabolic health. Look for new shows every month on A Whole New Level, where we have in-depth conversations with thought leaders about metabolic health. (07:15) – Product is a tough role (11:03) – Focus on the customer experience (17:45) – Do more experiments (19:46) – Be thoughtful about changes (22:42) – It’s not just a numbers game (23:42) – Land your products (25:06) – Focus on alignment (36:52) – Good async enables good sync (40:40) – When a door becomes a hallway (46:08) – Making real-time decisions Transcripts & Show Notes

Levels Head of Growth, Ben Grynol, follows up with CrossFit trainer, creator of the Mendoza Program and one of our earliest Levels members, Gabe Mendoza. They dive into how Gabe has been focused on optimizing his fitness through diet and lifestyle choices with the help of his CGM. Gabe also discusses how this insight has helped him be a role model for his family’s health and so many people around him. Sign Up to Get Your Free Ultimate Guide to Glucose: https://levels.link/wnl Levels helps you see how food affects your health, empowering you with the tools needed to achieve health goals and improve healthspan. Levels Members gain access to the Levels app and continuous glucose monitors (CGMs), providing real-time feedback on how diet and lifestyle choices impact your metabolic health. Look for new shows every month on A Whole New Level, where we have in-depth conversations with thought leaders about metabolic health. (08:03) – People have to opt in (10:26) – Focus on small changes (15:07) – Overcoming the American diet (19:18) – Look at your patterns (21:13) – Your body craves homeostasis (25:59) – Control your environment (30:11) – Create routines (32:38) – Influence the people closest to you (33:27) – You can change your community (36:25) – Change is a long-term endeavor Read Gabe's Story – levelshealth.com/blog Transcripts & Show Notes

Burnout looks different for everyone. It can be a universal experience in a startup environment because it’s easy to let your work become your full identity. Levels Head of Operations Michael ‘Miz’ Mizrahi wrote a detailed memo on burnout to help start the discussion around the topic so we can do our best to avoid it. In this episode, Ben Grynol chatted with Miz about what exactly might cause burnout and some of the strategies to mitigate it, why it’s important, and how we think about it internally as a team. Learn the best ways to protect yourself from burnout so you can live a more balanced life. Sign Up to Get Your Free Ultimate Guide to Glucose: https://levels.link/wnl Levels helps you see how food affects your health, empowering you with the tools needed to achieve health goals and improve healthspan. Levels Members gain access to the Levels app and continuous glucose monitors (CGMs), providing real-time feedback on how diet and lifestyle choices impact your metabolic health. Look for new shows every month on A Whole New Level, where we have in-depth conversations with thought leaders about metabolic health. 🎙 What Michael ‘Miz’ Mizrahi & Ben Grynol discuss: (03:46) - Check in on remote workers (06:30) - It’s not just overworking, it’s overinvesting (08:24) - Separate work and personal identity (11:15) - Remember change is constant (14:20) - Trust in yourself and your work (19:38) - Keep boundaries (27:38) - Understand people’s whole lives (29:30) - Let people define their own limits (36:55) - Talk to someone if you need help (44:54) - Check in on peers Transcripts & Show Notes 🔗 Helpful links: Find us on YouTube: https://youtube.com/levelshealth?sub_confirmation=1

Learn why Levels chose a membership model and why we feel it’s important to the future of our members in this conversation between Maz Brumand and Chris Jones. Look for multiple new shows per week on A Whole New Level, where we have in-depth conversations about metabolic health and how the Levels startup team builds a wellness movement from the ground up in the health and wellness tech industry. Sign Up to Get Your Free Ultimate Guide to Glucose: https://levels.link/wnl Levels helps you see how food affects your health, empowering you with the tools needed to achieve health goals and improve healthspan. Levels Members gain access to the Levels app and continuous glucose monitors (CGMs), providing real-time feedback on how diet and lifestyle choices impact your metabolic health. Look for new shows every month on A Whole New Level, where we have in-depth conversations with thought leaders about metabolic health. 🎙 What Maziar Brumand & Chris Jones discuss: (02:51) – The values of membership (11:06) – Strategize your food intake (12:52) – Use crowdsourcing to gain insight (15:59) – Membership isn’t just transactional (19:04) – A holistic approach to metabolic health (26:07) – The inefficiency of healthcare (33:27) – The importance of information accessibility (38:36) – Give members value (43:48) – Health is a long-term journey (44:24) – Put the consumer at the center of health Transcript & Show notes 🔗 Helpful links: Watch the conversation: https://www.youtube.com/watch?v=EKLEr8m3qNE Find us on YouTube: https://youtube.com/levelshealth?sub_confirmation=1

Macadamia Milk vs. Pecan Milk? What are the best foods for gaining weight while keeping blood sugar stable? Why am I getting a big spike with Protein Pancakes? What's a healthier carb than oatmeal?  Sign Up to Get Your Free Ultimate Guide to Glucose: https://levels.link/wnl Levels helps you see how food affects your health, empowering you with the tools needed to achieve health goals and improve healthspan. Levels Members gain access to the Levels app and continuous glucose monitors (CGMs), providing real-time feedback on how diet and lifestyle choices impact your metabolic health. Look for new shows every month on A Whole New Level, where we have in-depth conversations with thought leaders about metabolic health. Levels Chief Medical Officer, Dr. Casey Means, dives into all these questions from our community.  (01:45) – Steer clear of sweeteners (02:36) – Make your own nut milk (03:37) – How to healthily put on weight (05:01) – Choose whole foods (06:13) – Refined carbohydrates turn to glucose (06:53) – Alternatives to syrup (07:39) – Pancake alternatives (08:34) – How to reintroduce healthy carbs (09:47) – Healthy alternatives to oatmeal Watch the video – https://youtu.be/aZYeThB2D-c Transcripts & Show Notes

Levels Head of Growth, Ben Grynol, chatted with Paul Canales, Head Chef of Duende Restaurant in Oakland, California. They dived into Paul's journey with metabolic health and how his introduction to Levels changed his perspective on the way he crafts dishes at home and at his restaurant.   Sign Up to Get Your Free Ultimate Guide to Glucose: https://levels.link/wnl Levels helps you see how food affects your health, empowering you with the tools needed to achieve health goals and improve healthspan. Levels Members gain access to the Levels app and continuous glucose monitors (CGMs), providing real-time feedback on how diet and lifestyle choices impact your metabolic health. Look for new shows every month on A Whole New Level, where we have in-depth conversations with thought leaders about metabolic health. (03:59) - Deliver the best meal experience (06:35) - Experiment with starches (10:31) - Be conscious of what you’re serving (15:54) - Educate the kitchen staff (22:23) - If something is subpar, don’t eat it (25:21) - Start fasting (33:57) - Make the best choices at a restaurant (36:44) - Prepare for a big meal (41:23) - Savor a few bites (48:25) - Make healthier swaps Transcripts & Show Notes Read Paul's Story – https://www.levelshealth.com/blog