LEVELS – A Whole New Level

After getting introduced to Sam Corcos, CEO and Co-Founder, Murillo started contracting right away in early 2020 as one of the first developers at Levels. He got pulled into the company culture early on. Sign Up to Get Your Free Ultimate Guide to Glucose: ⁠https://levels.link/wnl In this team member spotlight episode, Ben Grynol (Head of Growth) sat down with Murillo Nicácio De Marães to talk about: Murillo’s Brazilian background and staying connected to his home What it felt like to join Levels and get immersed in the unique culture The ideal laid-back gathering for introverts: The Brazilian non-party party, churrasco. The excitement of the growth and evolution of Levels Levels’ atypical approach of startups or engineering functions to go deep into documentation and async communication Levels helps you see how food affects your health, empowering you with the tools needed to achieve health goals and improve healthspan. Levels Members gain access to the Levels app and continuous glucose monitors (CGMs), providing real-time feedback on how diet and lifestyle choices impact your metabolic health. Look for new shows every month on A Whole New Level, where we have in-depth conversations with thought leaders about metabolic health. 🎙 What Levels' Head of Growth Ben Grynol and Software Engineer Murillo Nicácio De Marães discuss: (06:42) – From contractor to employee (09:57) – Finding a place to call home (12:29) – Family ties (15:53) – Home away from home (19:58) – Staying connected (23:53) – Take a break (31:46) – The importance of specialty training (32:27) – Document everything (34:35) – The value of being proactive Follow our podcast, A Whole New Level, for more of the inside scoop from the Levels team. We talk about our mission to solve the metabolic health crisis, our fully remote and async startup culture, and the process of building a health and wellness movement from the ground up. Transcripts & Show Notes 🔗 Helpful links: Find us on YouTube: https://www.youtube.com/levelshealth

At a startup, or any company for that matter, you have the choice to keep the business strategy and culture private… or you can build in public. Building in public inspires an environment of transparency and confidence for investors, employee recruitment, and customers. Sign Up to Get Your Free Ultimate Guide to Glucose: ⁠https://levels.link/wnl Levels’ Head of Success Mike DiDonato met with CEO Sam Corcos to discuss the benefits of Levels’ policy of building in public: It helps internal and external people feel good about the company through a strong culture of trust and documentation. You can recruit and retain employees and investors who feel more comfortable because they can see behind the curtain. It limits gossip fatigue and removes elements of surprise through top-down openness and transparency. Levels helps you see how food affects your health, empowering you with the tools needed to achieve health goals and improve healthspan. Levels Members gain access to the Levels app and continuous glucose monitors (CGMs), providing real-time feedback on how diet and lifestyle choices impact your metabolic health. Look for new shows every month on A Whole New Level, where we have in-depth conversations with thought leaders about metabolic health. 🎙 What Levels' CEO Sam Corcos and Head of Success Mike DiDonato discuss: (03:05) – Communicate intentionally (04:15) – Transparency offers security (05:49) – Find people who match your company’s culture (07:41) – Let people opt out (10:47) – The curse of knowledge (11:55) – Navigating company growth (14:50) – Be confident (16:48) – Pragmatic transparency Follow our podcast, A Whole New Level, for more of the inside scoop from the Levels team. We talk about our mission to solve the metabolic health crisis, our fully remote and async startup culture, and the process of building a health and wellness movement from the ground up. Transcripts & Show Notes 🔗 Helpful links: Watch the conversation: https://youtube.com/watch?v=mJWoF-ws8vc

At a small startup, siblings working together would normally be a disaster. But Josh Clemente and his sister Mercy Clemente found a way to work well together and maintain a positive family relationship. Sign Up to Get Your Free Ultimate Guide to Glucose: ⁠https://levels.link/wnl In this episode, they discuss all of this with host Ben Grynol: How their upbringing prepared them for the Levels’ async culture The serendipitous timing of Mercy joining first as a contractor How they keep their home and work life separate Levels helps you see how food affects your health, empowering you with the tools needed to achieve health goals and improve healthspan. Levels Members gain access to the Levels app and continuous glucose monitors (CGMs), providing real-time feedback on how diet and lifestyle choices impact your metabolic health. Look for new shows every month on A Whole New Level, where we have in-depth conversations with thought leaders about metabolic health. 🎙 What Josh Clemente, Mercy Clemente, & Ben Grynol discuss: (04:00) – Learning independence (04:53) – The similarity between homeschooling and async work (09:04) – Institute solid boundaries (14:08) – Failure is okay (15:16) – Be confident (29:22) – Working as family (37:26) – Eliminating helplessness (42:40) – Trying new things Transcripts & Show Notes 🔗 Helpful links: Find us on YouTube: https://youtube.com/levelshealth?sub_confirmation=1

Dave ten Have, co-founder of Levels startup team, and Dr. Casey Means, a medical doctor specializing in metabolic health, discuss the concept of unschooling, its benefits, and how it differs from homeschooling. They explore the unschooling curriculum, teaching subjects you don't know, the ebbs and flows of unschooling, getting rid of artificial milestones, and the impact on Dave's life. They also touch on the importance of learning, navigating screen time, and finding a balance between work and family.

With online sales, all customer touchpoints are important for attribution. But how do you determine which are the strongest levers, which have the highest ROI, and whether remarketing is actually worth it? Sign Up to Get Your Free Ultimate Guide to Glucose: ⁠https://levels.link/wnl In this episode, Levels’ Head of Growth, Ben Grynol, chatted with our head of Global Operations, Josh Mohrer, and Digital Marketing Manager, Paul Barszcz about all things marketing attribution. They cover: Determining where sales come from Why and what Levels measure for attribution Benefits and pitfalls of tracking attribution Building trust with your customers Testing multi-touchpoint attribution When attribution tracking becomes a waste of time How our diverse startup team contributes to marketing strategy and attribution insights Memo – Levels Approach to Earned, Owned and Paid Media Levels helps you see how food affects your health, empowering you with the tools needed to achieve health goals and improve healthspan. Levels Members gain access to the Levels app and continuous glucose monitors (CGMs), providing real-time feedback on how diet and lifestyle choices impact your metabolic health. Look for new shows every month on A Whole New Level, where we have in-depth conversations with thought leaders about metabolic health. 🎙 What Levels’ head of Global Operations, Josh Mohrer, Digital Marketing Manager, Paul Barszcz, and Head of Growth, Ben Grynol discuss: (5:26) – How to define attribution (8:06) – Attribution is a social science (10:07) – Figure out where demand is generated (11:12) – Examine your spending habits (13:30) – Take the long view (14:45) – How much will you pay to acquire a new customer? (22:46) – The importance of an omni-channel approach (26:51) – Make your product worth the buy (30:38) – Measure the performance of your channels (36:12) – The Oprah effect Transcripts & Show Notes Follow our podcast, A Whole New Level, for more of the inside scoop from the Levels team. We talk about our mission to solve the metabolic health crisis, our fully remote and async startup culture, and the process of building a health and wellness movement from the ground up. 🔗 Helpful links: Find us on YouTube: https://www.youtube.com/levelshealth Connect with Paul on LinkedIn: https://linkedin.com/paulbars

What are the unique metabolic health experiences of South Asian and Black communities? In this candid conversation between serial entrepreneur and health and wellness investor Dhru Purohit and content creator and metabolism mentor Austin McGuffie, they discuss how metabolic health affects their respective communities. Sign Up to Get Your Free Ultimate Guide to Glucose: ⁠https://levels.link/wnl Austin and Dhru discuss: How rates of metabolic dysfunction are high for South Asian and Black communities Their personal journeys with food and overall health Genetic predispositions for insulin resistance How to strengthen the connection between what we eat and how we feel The importance of metabolic flexibility Actionable tips anyone can incorporate to reduce glucose spikes Focusing on dietary additions and changes rather than deprivation Levels helps you see how food affects your health, empowering you with the tools needed to achieve health goals and improve healthspan. Levels Members gain access to the Levels app and continuous glucose monitors (CGMs), providing real-time feedback on how diet and lifestyle choices impact your metabolic health. Look for new shows every month on A Whole New Level, where we have in-depth conversations with thought leaders about metabolic health. (18:51) – Live by example (23:21) – Focus on education first (24:53) – The benefits of targeted fasting (26:08) – Dying from excess (30:03) – It all comes back to lifestyle (34:42) – Talk to people who are on the fence (35:57) – The societal split (36:52) – Why we need targeted solutions (38:45) – The add-in method (52:09) – Health happens in community Transcripts & Show Notes Find us on YouTube: https://www.youtube.com/levelshealth Connect with Austin on Instagram: https://www.instagram.com/metabolismmentor Connect with Dhru on Instagram: https://www.instagram.com/dhrupurohit Connect with Dhru on Twitter: https://twitter.com/dhrupurohit

When you work at a remote company, you have the unique option to be a digital nomad. Since Levels is a fully remote and async startup, our teammates have the option to travel anywhere in the world and work. For example, Levels’ CEO Sam Corcos lived out of a small backpack, traveling from city to city as Levels started. Sign Up to Get Your Free Ultimate Guide to Glucose: ⁠https://levels.link/wnl Editorial Director Mike Haney chatted with Sam and other Levels employees who lived the digital nomad lifestyle: Co-founder and Chief Medical Officer Dr. Casey Means, and Steph Coates, a software engineer. In this episode, Sam, Casey, Haney, and Steph discuss these aspects of being a digital nomad: The beauty of building a lifestyle around travel and what you love to do at work Flexing the spontaneity muscle and going outside your comfort zone Building deeper relationships with friends along the way And more practical aspects like how to decide where to go, how to stay healthy on the road, how to prepare for different scenarios, and how to pay taxes. (15:31) – People make you a priority (17:32) – Don’t overthink your decisions (18:56) – Set clear expectations (33:26) – You can be grounded anywhere (46:09) – Travel doesn’t always mean leisure (48:55) – Listen to yourself (01:04:09) – Establish a routine (01:08:35) – How do you keep your taxes in order? (01:16:54) – Usually everything works out (01:23:28) – Being a minimalist (01:31:20) – The price of being a nomad (01:39:13) – Making it work Transcripts & Show Notes Follow our podcast, A Whole New Level, for more of the inside scoop from the Levels team. We talk about our mission to solve the metabolic health crisis, our fully remote and async startup culture, and the process of building a health and wellness movement from the ground up. “You Don’t Have to Be Local”: https://sive.rs/local Find us on YouTube: https://www.youtube.com/levelshealth

So much can happen in just one year at a startup: Crucial milestones like team growth, fundraising, and launches happen very fast. Josh Clemente and Ben Grynol reflect on Levels’ 2021 milestones because it was one of our most exciting years. Follow our podcast, A Whole New Level, for more of the inside scoop from the Levels team. We talk about our mission to solve the metabolic health crisis, our fully remote and async startup culture, and the process of building a health and wellness movement from the ground up. Sign Up to Get Your Free Ultimate Guide to Glucose: ⁠https://levels.link/wnl Josh Clemente & Ben Grynol cover: Notable press and print articles, including a podcast tour Nearly doubling the Levels team Community engagement and beta testing, with a Coke challenge 🥤 The decision to stop using Slack Developing new product features and membership frameworks Successful fundraising and crowdfunding Growing the advisory board with incredible thought leaders, including Dr. Robert Lustig, Dr. David Perlmutter, Dr. Sara Gottfried, Dr. David Sinclair, and Dr. Mark Hyman Levels helps you see how food affects your health, empowering you with the tools needed to achieve health goals and improve healthspan. Levels Members gain access to the Levels app and continuous glucose monitors (CGMs), providing real-time feedback on how diet and lifestyle choices impact your metabolic health. Look for new shows every month on A Whole New Level, where we have in-depth conversations with thought leaders about metabolic health. 🎙 What Josh Clemente & Ben Grynol discuss: (09:44) – The power of podcasting (12:35) – Help people live better lives (19:23) – The importance of remote datasets (22:09) – Creating engagement (25:13) – Getting rid of Slack (27:23) – Streamline communication (28:59) – Be willing to make changes (30:40) – Question assumptions (33:09) – Align incentives (47:14) – Looking at long-term scale Transcript & Show notes 🔗 Helpful links: Watch the conversation: https://youtu.be/IFBcmxWMZKo Find us on YouTube: https://youtube.com/levelshealth?sub_confirmation=1

Levels Editorial Director, Mike Haney, chatted with our Head of Product, Scott Klein. They explored Scott's role in our company, what it means to be a Head of Product, and how the functional area of Product works in a remote async environment. Sign Up to Get Your Free Ultimate Guide to Glucose: https://levels.link/wnl Levels helps you see how food affects your health, empowering you with the tools needed to achieve health goals and improve healthspan. Levels Members gain access to the Levels app and continuous glucose monitors (CGMs), providing real-time feedback on how diet and lifestyle choices impact your metabolic health. Look for new shows every month on A Whole New Level, where we have in-depth conversations with thought leaders about metabolic health. (07:15) – Product is a tough role (11:03) – Focus on the customer experience (17:45) – Do more experiments (19:46) – Be thoughtful about changes (22:42) – It’s not just a numbers game (23:42) – Land your products (25:06) – Focus on alignment (36:52) – Good async enables good sync (40:40) – When a door becomes a hallway (46:08) – Making real-time decisions Transcripts & Show Notes

Levels Head of Growth, Ben Grynol, follows up with CrossFit trainer, creator of the Mendoza Program and one of our earliest Levels members, Gabe Mendoza. They dive into how Gabe has been focused on optimizing his fitness through diet and lifestyle choices with the help of his CGM. Gabe also discusses how this insight has helped him be a role model for his family’s health and so many people around him. Sign Up to Get Your Free Ultimate Guide to Glucose: https://levels.link/wnl Levels helps you see how food affects your health, empowering you with the tools needed to achieve health goals and improve healthspan. Levels Members gain access to the Levels app and continuous glucose monitors (CGMs), providing real-time feedback on how diet and lifestyle choices impact your metabolic health. Look for new shows every month on A Whole New Level, where we have in-depth conversations with thought leaders about metabolic health. (08:03) – People have to opt in (10:26) – Focus on small changes (15:07) – Overcoming the American diet (19:18) – Look at your patterns (21:13) – Your body craves homeostasis (25:59) – Control your environment (30:11) – Create routines (32:38) – Influence the people closest to you (33:27) – You can change your community (36:25) – Change is a long-term endeavor Read Gabe's Story – levelshealth.com/blog Transcripts & Show Notes