#128 - All things in marketing attribution | Josh Mohrer, Paul Barszcz, & Ben Grynol

With online sales, all customer touchpoints are important for attribution. But how do you determine which are the strongest levers, which have the highest ROI, and whether remarketing is actually worth it?

In this episode, Levels’ Head of Growth, Ben Grynol, chatted with our head of Global Operations, Josh Mohrer, and Digital Marketing Manager, Paul Barszcz about all things marketing attribution.

They cover:

Determining where sales come from
Why and what Levels measure for attribution
Benefits and pitfalls of tracking attribution
Building trust with your customers
Testing multi-touchpoint attribution
When attribution tracking becomes a waste of time
How our diverse startup team contributes to marketing strategy and attribution insights
Memo – Levels Approach to Earned, Owned and Paid Media

Levels helps you see how food affects your health, empowering you with the tools needed to achieve health goals and improve healthspan. Levels Members gain access to the Levels app and continuous glucose monitors (CGMs), providing real-time feedback on how diet and lifestyle choices impact your metabolic health.

Look for new shows every month on A Whole New Level, where we have in-depth conversations with thought leaders about metabolic health.

🎙 What Levels’ head of Global Operations, Josh Mohrer, Digital Marketing Manager, Paul Barszcz, and Head of Growth, Ben Grynol discuss:

(5:26) – How to define attribution

(8:06) – Attribution is a social science

(10:07) – Figure out where demand is generated

(11:12) – Examine your spending habits

(13:30) – Take the long view

(14:45) – How much will you pay to acquire a new customer?

(22:46) – The importance of an omni-channel approach

(26:51) – Make your product worth the buy

(30:38) – Measure the performance of your channels

(36:12) – The Oprah effect

Transcripts & Show Notes

Follow our podcast, A Whole New Level, for more of the inside scoop from the Levels team. We talk about our mission to solve the metabolic health crisis, our fully remote and async startup culture, and the process of building a health and wellness movement from the ground up.

🔗 Helpful links:

Find us on YouTube: https://www.youtube.com/levelshealth Connect with Paul on LinkedIn: https://linkedin.com/paulbars