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Ditching Hourly

Latest episodes

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Sep 10, 2019 • 8min

How do I validate a platform or niche?

Q&A from TheJonathanStarkShow.com on YouTube ----Before you go!The next time someone asks you for your hourly rate, I want you to stop what you're doing and head on over to valuepricingbootcamp.com to sign up for my free value pricing email course.Hope to see you there!
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Sep 8, 2019 • 5min

How can I value price social media services?

Q&A from TheJonathanStarkShow.com on YouTube ----Before you go!The next time someone asks you for your hourly rate, I want you to stop what you're doing and head on over to valuepricingbootcamp.com to sign up for my free value pricing email course.Hope to see you there!
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Sep 6, 2019 • 9min

How should I quote projects without promising too much?

Q&A from TheJonathanStarkShow.com on YouTube ----Before you go!The next time someone asks you for your hourly rate, I want you to stop what you're doing and head on over to valuepricingbootcamp.com to sign up for my free value pricing email course.Hope to see you there!
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Sep 4, 2019 • 8min

How do I guarantee ROI if I operate at a strategic level?

Q&A from TheJonathanStarkShow.com on YouTube ----Before you go!The next time someone asks you for your hourly rate, I want you to stop what you're doing and head on over to valuepricingbootcamp.com to sign up for my free value pricing email course.Hope to see you there!
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Sep 2, 2019 • 5min

How do I have The Why Conversation if I'm cold calling?

Q&A from TheJonathanStarkShow.com on YouTube ----Before you go!The next time someone asks you for your hourly rate, I want you to stop what you're doing and head on over to valuepricingbootcamp.com to sign up for my free value pricing email course.Hope to see you there!
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Aug 31, 2019 • 7min

Do I have to be the most expensive option?

Q&A from TheJonathanStarkShow.com on YouTube ----Before you go!The next time someone asks you for your hourly rate, I want you to stop what you're doing and head on over to valuepricingbootcamp.com to sign up for my free value pricing email course.Hope to see you there!
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Aug 29, 2019 • 11min

How do I sell the outcome?

Q&A from TheJonathanStarkShow.com on YouTube ----Before you go!The next time someone asks you for your hourly rate, I want you to stop what you're doing and head on over to valuepricingbootcamp.com to sign up for my free value pricing email course.Hope to see you there!
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Aug 27, 2019 • 8min

How do I have a value-based conversation with repeat clients?

Q&A from TheJonathanStarkShow.com on YouTube ----Before you go!The next time someone asks you for your hourly rate, I want you to stop what you're doing and head on over to valuepricingbootcamp.com to sign up for my free value pricing email course.Hope to see you there!
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Aug 25, 2019 • 48min

Positioning Your Firm with guest Joel Pilger

Joel Pilger on positioning.Talking PointsThe importance of outcome-based positioningThe democratization of tools (and the resulting commoditization of services)How Rails damaged the business of web developmentThe types of value that creative firms can deliver (if they would just stop talking about their tools)Why creative firms accidentally devalue themselves in their marketingHow jargon destroys client trustWhy it is a bad thing if your clients understand your jargonThe difference between building something nobody hates vs something someone lovesThe difference between between appealing to peers vs appealing to buyersWhy SEO attracts price sensitive buyersWhy great positioning attracts better clientsWhy niching down attracts more AND better leadsHow the "addiction to cash" wrecks your sales effortsJoel's AMAZING positioning hack (a vs the)Joel's "Three P" positioning exercise (i.e., purpose, power, personality)Joel's BioJoel Pilger helps great creatives run great creative companies. As a RevThinker, Joel has advised hundreds of creative firms based in 23 countries around the world. He is the host of the RevThinking Podcast as well as the host of regular QOHORT retreats and dinners for creative entrepreneurs in New York, Los Angeles, and London.Related LinksJoel's websiteRevThinking PodcastRevThink email courseQOHORTJoel's bad positioning memeJonathan's soggy positioning collectionThe Introduction GameThe Rolodex MomentThe Why ConversationFirst Fight websiteFirst Fight interview ----Before you go!The next time someone asks you for your hourly rate, I want you to stop what you're doing and head on over to valuepricingbootcamp.com to sign up for my free value pricing email course.Hope to see you there!
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Aug 23, 2019 • 13min

Can value pricing work for a B2C project?

Q&A from TheJonathanStarkShow.com on YouTube ----Before you go!The next time someone asks you for your hourly rate, I want you to stop what you're doing and head on over to valuepricingbootcamp.com to sign up for my free value pricing email course.Hope to see you there!

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