

Ditching Hourly
Jonathan Stark
For solo professionals who want to make more and work less without hiring.
Episodes
Mentioned books

Dec 15, 2020 • 5min
What exactly is commoditization?

Dec 1, 2020 • 4min
How to avoid scope creep on a value priced project

Nov 21, 2020 • 4min
How to value price when there are lots of unknowns

Nov 19, 2020 • 2min
Starting From Zero

Nov 17, 2020 • 3min
Beware The Should

Nov 10, 2020 • 44min
Coaching Call with Destin Hood - From Professional Baseball to Digital Marketing
Former professional baseball player Destin Hood joins me for a coaching call to brainstorm positioning for his new digital marketing business.Related LinksThe boutique hotel chain I couldn't remember the name of...Destin's wikipedia pageDestin's websiteDestin's email
----Do you have questions about how to improve your business? Things like:Value pricing your work instead of billing for your time?Positioning yourself as the go-to person in your space?Productizing your services so you never have to have another awkward sales call or spend hours writing another custom proposal?Book a one-on-one coaching call with me and get answers to these questions and others in the time it takes to get ready for work in the morning.Best of all, you're covered by my 100% satisfaction guarantee. If at the end of the call, you don't feel like it was worth it, just say the word, and I'll refund your purchase in full.To book your one-on-one coaching call, go to: https://jonathanstark.com/callI hope to see you there!

Nov 3, 2020 • 43min
Dan Cuprill - Systems Create Profit
Financial planner and business coach, Dan Cuprill joined me On Ditching Hourly to talk about how service providers can increase profits by creating systems and experimenting with new pricing models."Systems create profit. Profit gives us the freedom we want." - Dan Cuprill, Founder, Advisor ArchitectAbout Dan CuprillDan Cuprill is a Certified Financial Planner, blogger, and the host of two podcasts: Solving the Financial Puzzle & The Profitable Advisor. A graduate of the University of Iowa, he earned his MBA from Northwestern University. Related LinksDan's AgencyDan's PodcastAdvisor Architect
----Do you have questions about how to improve your business? Things like:Value pricing your work instead of billing for your time?Positioning yourself as the go-to person in your space?Productizing your services so you never have to have another awkward sales call or spend hours writing another custom proposal?Book a one-on-one coaching call with me and get answers to these questions and others in the time it takes to get ready for work in the morning.Best of all, you're covered by my 100% satisfaction guarantee. If at the end of the call, you don't feel like it was worth it, just say the word, and I'll refund your purchase in full.To book your one-on-one coaching call, go to: https://jonathanstark.com/callI hope to see you there!

Oct 27, 2020 • 1h 6min
Alex Hillman - Tiny MBA
Alex Hillman discusses his new book, The Tiny MBA, which offers insights on pricing, delivering value, satisfying clients, and starting a service business. They explore challenges of starting an online business and the importance of leveraging personal strengths. They discuss the three main categories of readers for the book and explain its unique approach of prompting readers with questions and examples. They talk about the process of writing the book and how it evolved from a Twitter thread, and the concept of working with constraints to foster creativity and growth. They also discuss the process and experience of creating a physical book and the strategy of building a pre-order launch list for a new product.

Oct 20, 2020 • 46min
Wes Bos - Building a Training Business
Software course legend Wes Bos joins me to talk about how he created his training business.Talking PointsWhat to do before you make a course.What makes a good course creator.Pros and cons of publishing courses on your own site vs a platform like Egghead.How to create interest prior to launching a course. What to think about when thinking about updating a course.Course pricing techniques (free, paid tiers, team licenses, parity pricing, sponsorships)Links We MentionedWes’ websiteWes’ Syntax.fm podcastWes’ TwitterWes’ YouTube ChannelWes’ GitHubWes’ Free Javascript CourseThe E-Myth Revisited
----Do you have questions about how to improve your business? Things like:Value pricing your work instead of billing for your time?Positioning yourself as the go-to person in your space?Productizing your services so you never have to have another awkward sales call or spend hours writing another custom proposal?Book a one-on-one coaching call with me and get answers to these questions and others in the time it takes to get ready for work in the morning.Best of all, you're covered by my 100% satisfaction guarantee. If at the end of the call, you don't feel like it was worth it, just say the word, and I'll refund your purchase in full.To book your one-on-one coaching call, go to: https://jonathanstark.com/callI hope to see you there!

Oct 13, 2020 • 41min
Edward Nevraumont - Programmatic Advertising for Boutique Service Businesses
Speaker, executive consultant, and author of "Marketing BS" Edward Nevraumont joins me to talk about how programmatic advertising (e.g., Facebook ads) can be used to grow a boutique service business.Edward's Bio:As Chief Marketing Officer at General Assembly, Edward helped build and prepare the company for a $412.5mm sale to Adecco in 2018.During his five years at A Place for Mom, Edward steered the company from the brink of collapse to generating more than 30% year-over-year growth over multiple years. A Place for Mom is now the largest senior-living referral service on the planet.While Vice President at Expedia, Edward created the VIP Hotel program which is now at 4000+ hotels and generating a 22% lift in stays for Expedia’s elite customers. He also created Expedia Rewards (a points-based loyalty program), and Expedia’s first landing pages testing team (which now runs 2000+ tests/year).Prior to his executive positions, Edward worked as a consultant for McKinsey & Company and in account management for Procter & Gamble. A Wharton MBA graduate, Edward honed his global perspectives by working and living on four continents, including a year in Africa.Related Links:Edward's bookEdward's siteEdward's mailing list
----Do you have questions about how to improve your business? Things like:Value pricing your work instead of billing for your time?Positioning yourself as the go-to person in your space?Productizing your services so you never have to have another awkward sales call or spend hours writing another custom proposal?Book a one-on-one coaching call with me and get answers to these questions and others in the time it takes to get ready for work in the morning.Best of all, you're covered by my 100% satisfaction guarantee. If at the end of the call, you don't feel like it was worth it, just say the word, and I'll refund your purchase in full.To book your one-on-one coaching call, go to: https://jonathanstark.com/callI hope to see you there!


