Alex Hillman - Tiny MBA

Alex Hillman discusses his new book, The Tiny MBA, which offers insights on pricing, delivering value, satisfying clients, and starting a service business. They explore challenges of starting an online business and the importance of leveraging personal strengths. They discuss the three main categories of readers for the book and explain its unique approach of prompting readers with questions and examples. They talk about the process of writing the book and how it evolved from a Twitter thread, and the concept of working with constraints to foster creativity and growth. They also discuss the process and experience of creating a physical book and the strategy of building a pre-order launch list for a new product.