Ditching Hourly

Former professional baseball player Destin Hood joins me for a coaching call to brainstorm positioning for his new digital marketing business.Related LinksThe boutique hotel chain I couldn't remember the name of...Destin's wikipedia pageDestin's websiteDestin's email ----Before you go!The next time someone asks you for your hourly rate, I want you to stop what you're doing and head on over to valuepricingbootcamp.com to sign up for my free value pricing email course.Hope to see you there!

Financial planner and business coach, Dan Cuprill joined me On Ditching Hourly to talk about how service providers can increase profits by creating systems and experimenting with new pricing models."Systems create profit. Profit gives us the freedom we want." - Dan Cuprill, Founder, Advisor ArchitectAbout Dan CuprillDan Cuprill is a Certified Financial Planner, blogger, and the host of two podcasts: Solving the Financial Puzzle & The Profitable Advisor. A graduate of the University of Iowa, he earned his MBA from Northwestern University. Related LinksDan's AgencyDan's PodcastAdvisor Architect ----Before you go!The next time someone asks you for your hourly rate, I want you to stop what you're doing and head on over to valuepricingbootcamp.com to sign up for my free value pricing email course.Hope to see you there!

Alex Hillman discusses his new book, The Tiny MBA, which offers insights on pricing, delivering value, satisfying clients, and starting a service business. They explore challenges of starting an online business and the importance of leveraging personal strengths. They discuss the three main categories of readers for the book and explain its unique approach of prompting readers with questions and examples. They talk about the process of writing the book and how it evolved from a Twitter thread, and the concept of working with constraints to foster creativity and growth. They also discuss the process and experience of creating a physical book and the strategy of building a pre-order launch list for a new product.

Software course legend Wes Bos joins me to talk about how he created his training business.Talking PointsWhat to do before you make a course.What makes a good course creator.Pros and cons of publishing courses on your own site vs a platform like Egghead.How to create interest prior to launching a course. What to think about when thinking about updating a course.Course pricing techniques (free, paid tiers, team licenses, parity pricing, sponsorships)Links We MentionedWes’ websiteWes’ Syntax.fm podcastWes’ TwitterWes’ YouTube ChannelWes’ GitHubWes’ Free Javascript CourseThe E-Myth Revisited ----Before you go!The next time someone asks you for your hourly rate, I want you to stop what you're doing and head on over to valuepricingbootcamp.com to sign up for my free value pricing email course.Hope to see you there!

Speaker, executive consultant, and author of "Marketing BS" Edward Nevraumont joins me to talk about how programmatic advertising (e.g., Facebook ads) can be used to grow a boutique service business.Edward's Bio:As Chief Marketing Officer at General Assembly, Edward helped build and prepare the company for a $412.5mm sale to Adecco in 2018.During his five years at A Place for Mom, Edward steered the company from the brink of collapse to generating more than 30% year-over-year growth over multiple years. A Place for Mom is now the largest senior-living referral service on the planet.While Vice President at Expedia, Edward created the VIP Hotel program which is now at 4000+ hotels and generating a 22% lift in stays for Expedia’s elite customers. He also created Expedia Rewards (a points-based loyalty program), and Expedia’s first landing pages testing team (which now runs 2000+ tests/year).Prior to his executive positions, Edward worked as a consultant for McKinsey & Company and in account management for Procter & Gamble. A Wharton MBA graduate, Edward honed his global perspectives by working and living on four continents, including a year in Africa.Related Links:Edward's bookEdward's siteEdward's mailing list ----Before you go!The next time someone asks you for your hourly rate, I want you to stop what you're doing and head on over to valuepricingbootcamp.com to sign up for my free value pricing email course.Hope to see you there!

Jimmy Rose joins me to talk about how to validate the idea for a SaaS product and position it with the target market as a solution to a painful problem.Here is Jimmy's Twitter bio:I help people automate stuff with Zapier. Co-founder of @contentsnare which helps collect content & documents from clients. Skilled at talking to dogs.Related Links:https://contentsnare.com/https://jimmyrose.me/https://twitter.com/_jimmyrose ----Before you go!The next time someone asks you for your hourly rate, I want you to stop what you're doing and head on over to valuepricingbootcamp.com to sign up for my free value pricing email course.Hope to see you there!

Meet the new boss, same as the old boss. ----Before you go!The next time someone asks you for your hourly rate, I want you to stop what you're doing and head on over to valuepricingbootcamp.com to sign up for my free value pricing email course.Hope to see you there!