The Strategy Hour Podcast: Systems and Marketing for Service Based Businesses with Boss Project cover image

The Strategy Hour Podcast: Systems and Marketing for Service Based Businesses with Boss Project

Latest episodes

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May 9, 2024 • 36min

846: Unstuck - Part 1: The Fear, Worry & Time Preventing You From Launching Your Digital Product

Right now, you have free opportunities to be seen by an organic audience and get free traffic to your offers from people all over the globe. What a time to be alive! What an incredible chance to grow your business! Today's episode of the Strategy Hour Podcast is part one of a two-part miniseries that covers the obstacles that might be preventing you from launching your next (or even your first) digital product. Join The Co-op - The Membership for Online BusinessesConnect with Abagail Instagram All the Links! This miniseries was developed in conjunction with Digital Product Fast Track, a free challenge to take you from idea to launch in just one day! Sign up at bossproject.com/launch and tune in today to learn about the fear and the worry that often creep in and the time it takes to get your product launched. Episode Highlights How to Overcome the Overwhelm that Comes with Launching  Why Visibility is So Scary (and Why You Should Do it Anyway!)  One Way to Take All the Pressure Off Your Product What it Really Means to Serve a Past Version of You The Unexpected Way You Can Create the Time You Need Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com.
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May 7, 2024 • 1h 3min

845: Diversify Your Income - Part 1: What to Consider Before You Add New Income Streams with Dara Denney

Dara Denney, a performance creative expert who works with direct-to-consumer brands, shares her journey of transitioning from agency work to consulting, launching a successful course, and earning over $50,000. She discusses the mistakes she made along the way and offers insights on creating a business based on sharing expertise. Tune in to learn how Dara diversified her income streams and why she wishes she had started sooner.
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May 2, 2024 • 40min

844: How I got 4587 New Email Subscribers in Less than 4 Months

Today I’m sharing the strategy of how I got those people on the list, what’s working, what you should be paying attention to, and what it means for you and your business. An email list is incredibly important to your business because it will allow you to reach your audience more consistently and it’s something that you actually own, unlike your social media followers. Email lists are a long-term strategy that adds to the stability of your business. Join The Co-op - The Membership for Online BusinessesConnect with Abagail Instagram All the Links! In the past, I have avoided talking about email lists because I worry that they can become too much of a distraction. Utilizing a list will get you sales but if you are so focused on marketing to bring people onto the list instead of focusing on actual, tangible sales. I’m pretty confident that the majority of these new email subscribers came from seven different kinds of activities that I was doing in my business to attract those leads. I’m having a significant increase this year – way more so than in 2023 because of my focus on visibility. So, let’s dig into how I managed to do it! Episode Highlights Utilizing Old Training Programs to Attract Quality Leads [0:08:40]  Keeping Up with Trends (When You Feel Inspired to!) [0:10:02] The Number One Way I Want You to Start Building Your Email List [0:11:50] How Refreshing Old Content Can Bring You Leads Today [0:13:38] Working Backwards to Gain Better Insight into Your Clients [0:16:37] The One Thing that Surprised Me the Most When I Started My Program [0:18:34] The Power of a Generic Sign-Up [0:23:13] Using Activation to Add to Your Email List [0:24:35] Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com.
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Apr 30, 2024 • 31min

843: [PEP TALK] One-Day Launch: Digital Product Fast Track

If you get one thing out of the pep talk I’m about to give you, it’s this. The decisions that you make today are not ones that you are marrying forever. Regardless of what you launch, you have an opportunity. Whatever you put out into the world, whether it works or it doesn’t, is an opportunity to learn. The world is going to tell you something! And you get to listen. As business owners, we often don’t slow down and listen to this nearly as often as we should. Join The Co-op - The Membership for Online BusinessesConnect with Abagail Instagram All the Links! Not everything I have done so far has worked, and I am okay with that! I often learn more from the moments that I would deem as a failure. Today, I don’t want you to focus on what could be the most shareable digital product or what would be the most trendy thing; instead, focus on how to solve a whole problem. A template, a script, a guide, or anything designed to make a real difference. The more concrete results you can get for a client, the more they will assign value to you and your business.Episode Highlights The Story of An Early Failure That You Can Learn From How I Came Back From One of the Biggest Flops Ever What You Can Learn From My First Ever Launch A One-Step-At-A-Time Approach To Doing All the Things Your Heart Desires  Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com.
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Apr 25, 2024 • 33min

842: How I Got 364 FREE Leads From One Instagram Reel in Less Than 24 Hours

Today, I want to tell you about the process that helped me create an Instagram Reel that got me 364 free leads in under 24 hours. A Reel that has since gone on to generate more than 771 leads, and counting. Even I’m still struggling to grasp how this happened!Join The Co-op - The Membership for Online BusinessesConnect with Abagail Instagram All the Links! I'm not here to claim that I've cracked some universal marketing code or boast about one simple trick that will get you unbelievable results. Yes, what I did was incredibly simple and yielded exceptional results, but it wasn’t where I started and it’s not what made this work. It took several months of strategic planning, brainstorming, and taking action before things took off the way that they did. That’s why I’m using today’s episode to tell the full story of how I got here, and how you can take the next step in building your list of dream clients. Let’s get into it!Episode Highlights Helping Small Business Owners Become Financially Free [0:05:21] How I Discovered What My Clients Needed [0:08:21] Where The Majority of My Leads and Growth Came From [0:10:59] The Biggest Sticking Point For My Clients [0:13:23] How I Helped My Clients Get Over Their Biggest Hurdle [0:14:40] Staying Focused [0:18:23] Why My Post Generated So Much Engagement [0:19:51] One Day Launch: Digital Product Fast Track [0:27:01] Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com.
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Apr 23, 2024 • 42min

841: You're Right On Time: The Grounding, Mindset Shift and Action Plan to Get You to Where You Want to Go with Amber McCue

What if, instead of worrying that you are running out of time in your business or that your plans are delayed, you accepted that you are right on time for your own destiny? Today I am joined by Amber McCue, a woman who went from being an 18-year-old single mom to owning three companies that allow her to work from anywhere in the world. Join The Co-op - The Membership for Online BusinessesConnect with Abagail Instagram All the Links! Amber grew her first business to a multi-million-dollar company from just a side hustle! She knew her business was going to be a success when she encountered what she calls ‘right on time’ moments that nudged her in the right direction and she still looks out for them 14 years later! In this episode, she and I talk about the concept of being ‘right on time.’ This conversation is so life-changing, I can’t wait for you to hear it. Episode Highlights You Cannot Be Late for Your Destiny Detaching from Outcomes in Your Business The ‘Try it on’ Visualization Gifting the Idea of ‘Right on Time’ to Other People How Being ‘Right on Time’ Ties into Resilience Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com.
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Apr 18, 2024 • 23min

840: From a Harvard-trained Neuroscientist: This Counterintuitive Strategy Can Help You Succeed in Your Career

People often believe that in order to succeed at their work, they have to be absolutely excellent at everything that they do. But what if following that path would only lead you to burnout? Today’s episode was inspired by an article I read by Morgan Smith for CNBC. She interviewed Harvard-trained Neuroscientist and Adjunct Professor Juliet Han. Han suggests a totally different approach to growth. Rather than self-examining your strengths and weaknesses, what if you focused predominantly on your job responsibilities? Join The Co-op - The Membership for Online BusinessesConnect with Abagail Instagram All the Links! Here’s the thing, though: you’re a business owner. So, as the CEO and head of your company, what is most important for you to do? What do you need to be excellent at? What tasks do you need to be good at? What tasks can be low-effort or delegated? There are a couple of things you need to focus on to make your business thrive: cash flow, sales, and messaging. In the digital product world, it’s all about driving continuous traffic to your product rather than constantly improving the offer. Every company is different! Let’s get into it.Episode Highlights What Changes When You Figure Out What Really Drives Your Company Why Asking For a Second Opinion Could Highlight What You Really Need to Change  How to Get Out of Autopilot and Put Yourself Back in the Driver’s Seat of Your Career Getting Hyper-specific About the Types of Skills You Need Most Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com.
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Apr 16, 2024 • 44min

839: Get Unstuck: How to Tackle Your Mindset for People Who Prefer to Talk Strategy

I don't know about you, but when I’m feeling stuck, my default is to jump straight into strategy. What's the tactical plan? What steps should I take? How do I break free from this rut? Is there a book, a podcast, a process, a checklist – anything that can guide me out? Just hand me the instruction manual, and let's get moving! But if you suspect that what's holding you back is more about mindset than your previous blocks have been, then this can be a tough place to be in, especially for those of us who thrive on logic and clear steps forward.Join The Co-op - The Membership for Online BusinessesConnect with Abagail Instagram All the Links! How do we get to the root of why we are feeling so stuck? And more importantly, how do we start feeling positive about charting a new course? But I want to take it a step further. I've compiled a list of questions that I truly believe can help us dig deep and uncover what's going on beneath the surface. I don't think the questions by themselves are as helpful as seeing the process in action. So, we're going to tackle this together. I haven't prepped my answers to these questions. Instead, I'll open up about my own struggles, my mindset obstacles, and where I'm aiming to go next. Let's dive deep into these questions together!Episode Highlights: What Do You Really Want? What Is Making You Feel Stuck? What Are You Willing To Do About It? What Are You Not Willing To Do? What’s Your First Step? What Are You Willing To Commit To? How Will You Stay Focused? How Do You Need to Feel To Be The Most Effective At Showing Up? How Can You Create More of That Feeling? Is There Anything You Need To Address In Your Body In Order To Make This Happen? Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com.
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Apr 11, 2024 • 26min

838: Why Talking to Strangers May Be The Key to Revenue Growth & Your Happiness (Plus, The 7 Stories That Create Deep Connection)

Are you creating a diverse social experience for yourself and your business or are you playing it safe? I’m going to argue why talking to strangers might be the key to more revenue growth and your happiness! During this episode, I’m going to tell you how talking to strangers has contributed to my overall happiness and helped me to grow my revenue and how you can make the same thing happen in your own life and business.Join The Co-op - The Membership for Online BusinessesConnect with Abagail Instagram All the Links! Episode Highlights: The Two Elements That Make Up the Magic of Relational Diversity [0:02:37]  So, You’re Talking to Strangers. What Now? [0:08:50] Seven Ways to Tell Strangers Your Story [0:14:30] Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go t thestrategyhour.com.
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Apr 9, 2024 • 45min

837: The Ultimate Collaboration Guide: 120 Partnerships & The Mindset That Made Them Possible with Angela Henderson

Strong partnerships and collaborations can be the keys to success. By joining forces with like-minded people, you can not only unlock new opportunities and expand your network but also achieve remarkable growth! In this episode, Angela shares how she built 120 partnerships in one year, the positive impact those relationships had on her business, and the seven steps you can take to overcome common mindset blocks and build mutually beneficial collaborations.Join The Co-op - The Membership for Online BusinessesConnect with Abagail Instagram All the Links! This conversation offers you so much more than just a guide to incredible collaborations and partnerships that move your business forward. Angela and Abagail also get into some powerful (and actionable) mindset stuff that is going to rock your world! Episode Highlights: How Angela Became a Powerhouse Business Coach The Mindset That Made 120 Partnerships in a Year Possible Goals Aren’t Everything: How Business Can Be Playful and Fun Tips for Overcoming the Mindset Blocks That Can Stand in Your Way Types of Collaborations That Could Work for You Reasons You Might be Holding Yourself (and Your Business) Back Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com.

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