Strategy Hour | Online Marketing for Business Growth

During today’s episode, I’m digging into how you can use digital products to grow your impact and revenue. When I started on this road, I really didn’t understand what it could mean for my availability to work with more people and make a bigger difference in the lives of my clients. I loved running my design agency, but so much of my income was entirely dependent on my clients’ needs. It felt like I had switched from having one boss to having many bosses! Join The Co-op - The Membership for Online BusinessesConnect with Abagail Instagram All the Links! I made a good living running an agency. I built that into a multi-six-figure business. But with THIS business, I have been able to bring home multiple millions of dollars in revenue. It has completely changed my life and my financial future. I’m super glad I started it so long ago! If you’re sitting here wondering if this is something you should be doing, the answer is probably yes. It allows you to take control and to grow in ways you never thought were possible.Episode Highlights How Digital Products Changed Everything for Me and My Team [0:06:58]  Why The Digital Product Industry is Growing More Rapidly Than Ever Before [0:12:29] The Offers I’ve Built Since I Started [0:15:59] How to Avoid the Biggest Mistake People Are Making [0:18:18] Launching Your Digital Product in Just One Day [0:20:38] Where So Many People Go Wrong (And How to Make Sure You Don’t Follow Them) [0:27:41] Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast. Learn more about your ad choices. Visit megaphone.fm/adchoices

Do you have too many ideas for digital products and you’re just not sure where to start? One of the biggest hurdles for creators is deciding which idea to focus on and too often I see people stuck in decision-making and never launch anything. I don’t want that to happen to you. Join The Co-op - The Membership for Online BusinessesConnect with Abagail Instagram All the Links! One of two things happens when people have too many ideas. Either they go nowhere or they try pretty much everything and put it all out there which makes things look scattered and confusing. When people are passionate about their ideas, choosing can feel like abandoning other ideas. I want you to reframe it: when you choose an idea, you are simply prioritizing one now but that doesn’t mean that those other things won’t come in time. At the end of this episode, you’re going to have a framework to choose an idea and take it from concept to execution. Episode Highlights Putting All Your Ideas Down on Paper [0:02:40]  Narrowing Your List of Ideas Down [0:06:13] Testing Your Idea with Presale [0:11:30] Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast. Learn more about your ad choices. Visit megaphone.fm/adchoices

Are you solving real problems or just slapping on Band-Aids? In this episode, I dive into the ONE question you absolutely need to ask before creating or selling your digital product and the test I use to ensure that digital products deliver fast, tangible results, not just quick fixes that only address surface-level symptoms. I also offer a practical explanation for why quick wins are the key to building trust, driving sales, and setting up future success.Join The Co-op - The Membership for Online BusinessesConnect with Abagail Instagram All the Links! Whether you're reworking an existing offer or brainstorming a new one, I’ll help you simplify your solution, focus on small but impactful wins, and avoid the overwhelm-trap that most creators fall into! This episode is your guide to creating offers that sell and position your business for long-term growth. Remember, the goal is to make your solutions so simple and immediate that clients can’t help but say, “Oh my gosh, this works!”Episode Highlights The Quick Win Test: How Fast Does It Work? [0:02:14]  How Instant Results Lead to Instant Trust. [0:05:51] Why it’s the Simplest Tools that Deliver the Most Impact. [0:12:52] Indoctrinating Someone into Your Way of Thinking. [0:16:15] Brainstorming Without Judgment, Then Filtering Out the Band-Aids. [0:22:06] Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast. Learn more about your ad choices. Visit megaphone.fm/adchoices

November 2024 was the very first time I used AI to negotiate a brand deal and it was absolutely game-changing! If you’re a coach or consultant, partnering with brands that offer something complimentary to what you do is such an incredible way to expand your reach and position you as an expert. Negotiating is so important because it helps you secure fair compensation for your work and gives you the opportunity to align expectations early. There’s something about self-advocating to increase your revenue that makes you feel so powerful! And you can leverage AI to help you do it!Join The Co-op - The Membership for Online BusinessesConnect with Abagail Instagram All the Links! Episode Highlights How to Leverage AI to Research a Brand Deal [0:05:24]  How to Interact with AI to Optimize Your Results [0:12:32] Getting Third-Party Perspective Through AI [0:20:45] Mistakes to Avoid When Using AI to Communicate [0:25:37] Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast. Learn more about your ad choices. Visit megaphone.fm/adchoices

Today we’re sharing one of our fan favorite episodes in case you missed it! This is such a valuable topic– I’m sharing why it’s important to build your business in a way that can weather the storms life may toss your way. Bad things are gonna happen, it's just a fact. Let’s talk about how to keep your business strong (and not dependent on you personally) even when things get tough. It IS possible to create a business model that empowers you to prioritize your goals and can endure your absence if necessary.Join The Co-op - The Membership for Online BusinessesConnect with Abagail Instagram All the Links! Episode Highlights Learning How to Seek Support [0:18:23] Dreaming Up a Business That Runs on Its Own [0:30:03] The Absolute First Step You've Got to Take [0:34:40] Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast. Learn more about your ad choices. Visit megaphone.fm/adchoices

Today we’re sharing one of our fan favorite episodes in case you missed it! This is such a valuable topic– I’m sharing how you can strategically use pre-sales in your business to sell more digital products and courses. Tune in to find out what pre-sales are, how you can benefit from them, and learn some simple strategies to help you get started!Join The Co-op - The Membership for Online BusinessesConnect with Abagail Instagram All the Links! Episode Highlights You’re Likely Already Doing Pre-Sales [0:02:22]  What is Pre-Sales and How Can it Benefit You? [0:03:45] A Simple Strategy to Get You Started [0:16:16] Where to Start On the Problem of Pricing [0:23:16] Remove Commitment From Low-Priced Digital Products [0:27:53] The Worst Case Scenario and Why You Should Act Now! [0:32:30] Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast. Learn more about your ad choices. Visit megaphone.fm/adchoices

Today we’re sharing one of our fan favorite episodes in case you missed it! This is such a valuable topic– I’m sharing how to leverage digital products to get more leads and sales. And we’re talking about how to do this while NOT getting caught in the weeds of flashy marketing strategies. Tuning in, you’ll find out how to attract leads AND get paid in the process.Join The Co-op - The Membership for Online BusinessesConnect with Abagail Instagram All the Links! Episode Highlights Why the Profit from Your First Sale Isn’t Everything [0:11:28]  Using a Digital Product to Attract the Right People [0:15:01] Paid Offers Versus Free Lead Magnets [0:21:20] Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast. Learn more about your ad choices. Visit megaphone.fm/adchoices

Today we’re sharing one of our fan favorite episodes in case you missed it! This is such a valuable topic– I’m sharing how I’d start a business TODAY if I had absolutely no existing audience. It’s about showing up and making yourself visible. We’re talking about growing a community of real relationships and emphasizing community over chasing vanity numbers.Join The Co-op - The Membership for Online BusinessesConnect with Abagail Instagram All the Links! Episode Highlights How to Utilize a Digital Product to Convert Strangers to Buyers [0:14:11]  How to Build an Audience You Can Sell to in 2024 [0:16:57] Leveraging Digital Products to Build Your Audience [0:22:05] The Best Way to Communicate with Your Followers Directly [0:29:41] The Biggest Mistake that People Are Making [0:33:47] Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast. Learn more about your ad choices. Visit megaphone.fm/adchoices

This is going to sound wild, but I have not planned the year ahead for multiple years in a row now. I felt a lot of pressure to make the right decisions to set me up for the year and I got tired of feeling like I was failing! So, I just stopped setting goals. Instead, I started to take things one step at a time. But this year feels different. I wanted to use this episode to share more of my plans and my predictions for 2025.Join The Co-op - The Membership for Online BusinessesConnect with Abagail Instagram All the Links! Originally, I wasn’t planning to share my plans for the coming year. Even though it can be tough to know what to share as someone who teaches other business owners to do what I do, I’m sharing this because I know this is going to work. I want to make sure that you have these reminders in front of you. You don’t need to make radical changes to your plans. But these ideas are truly what makes businesses in this industry scale. Episode Highlights How I’ve Added Nearly 10,000 New Subscribers to My Email List in Just 6 Months [0:04:31]  Press and Social Media Magic We Saw in 2024 [0:06:25] The One Thing That Made Me Proudest This Year [0:08:34] Why I’m Doubling Down on My Front-Of-Funnel [0:10:30] Two Ways to Prioritize Growth in 2025 [0:11:25] What I’m Going to Work Hardest on Improving [0:15:14] My Top Predictions for the Industry’s Future [0:18:30] What You Absolutely Have to Do to See Growth in 2025 [0:21:26] The Thing That Your Success Actually Depends On [0:24:44] Why You Can’t Possibly Predict Everything and That’s Okay! [0:26:16] How Digital Product Jumpstart Builds Your Audience and Boosts Conversions [0:28:28] Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast. Learn more about your ad choices. Visit megaphone.fm/adchoices

As we get ready to close out the year, it’s natural to find ourselves at an inflection point. It’s the time of the year when we think about all the things we've done, all the things we would do differently, and maybe even some things we regretted along the way.Join The Co-op - The Membership for Online BusinessesConnect with Abagail Instagram All the Links! When I sat down to reflect on the past year, I felt a deep need to remember. To revisit lessons I’d learned before but was reminded of in new, impactful ways this year. These are lessons that aren’t just for me – they’re for all of us. Today, I’m sharing these reminders with you because I believe they can help guide your own journey. They offer a little more ease, a little more grace, and a little more peace of mind. So, as we move forward together in this crazy world, know that you’re not alone. We’re all in it together, figuring it out, one step at a time!Episode Highlights Less is More [0:01:26] The Power of Pre-Selling [0:05:06] Building an Offer Ecosystem and Customer Journey [0:07:32] Why Focusing on One Platform Can Transform Your Visibility [0:11:09] Remember that Selling is Serving [0:13:49] Why AI is Critical for Long-Term Growth [0:19:19] What Giving 100% Really Means [0:22:21] It’s Time To Change Your Mindset [0:25:18] Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast. Learn more about your ad choices. Visit megaphone.fm/adchoices