The Strategy Hour Podcast: Systems and Marketing for Service Based Businesses with Boss Project cover image

The Strategy Hour Podcast: Systems and Marketing for Service Based Businesses with Boss Project

Latest episodes

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Apr 4, 2024 • 41min

836: The ONLY Real Passive Income

Passive income posts frustrate me so much – especially the ones promising you that digital products will make you money in your sleep. Don’t get me wrong, digital products have made me millions and they are great to have in your business. But they do not generate sales without maintenance and certainly do not work all on their own! They are far from passive. Today I want to talk about what is actually passive because passive income definitely is available to you and it’s not talked about often enough. Join The Co-op - The Membership for Online BusinessesConnect with Abagail Instagram All the Links! When I came into this business, I had a world of knowledge at my fingertips. I worked in the financial industry prior to building this company and that definitely gave me an advantage. I got to witness what really goes on in the financial world and I got to learn about my financial future rapidly. I know that this job set me up for success regardless of how much I disliked working there! I don’t sell financial products and am not tied to any financial firm, I simply want to see you wealthy and deeply care about your future! Episode Highlights: The Easiest Way to Retire Early The One Thing You Need to Know About Saving How I Make Truly Passive Income My Number One Goal in Life and Business Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com.
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Apr 2, 2024 • 42min

835: What’s Possible: From Solopreneur to Scalable Enterprise with Ryan Deiss

In today's episode, Ryan and I delve into his entrepreneurial journey, starting from his very first company which kickstarted his career. We explore the invaluable lessons he's learned and what he recommends for businesses in their infancy. As for those businesses that don't quite make it? Ryan breaks down the biggest reasons and shares insights on what it takes to scale a business from half a million to millions more. Whether you're a budding entrepreneur or a seasoned business owner, there's something for everyone in today's discussion. Join The Co-op - The Membership for Online BusinessesConnect with Abagail Instagram All the Links! Have you ever wondered what it takes to leverage your business into a scalable enterprise? Well, today we're going to explore just that with a very special guest, Ryan Deiss. Ryan is a serial entrepreneur, author, and investor, with a proven track record of building successful companies. He is the founder and CEO of The Scalable Company and DigitalMarketer, and a founding partner at Scalable Equity, an equity accelerator that builds, acquires, and invests in b2b media services and software brands. He's also the brains behind the Traffic and Conversion Summit, the largest digital marketing conference in North America, and the author of the book Digital Marketing for Dummies. Podcast Highlights: How Ryan Started His First Business Monetizing Your Knowledge Setting Yourself Up to be Scalable How to go from Primary Operator to Scalable Business How to Grow your Sales as you Scale Your Team Scaling Fast and Staying in Business Why Businesses Fail When It’s Okay to Stay Small and When You Should Scale Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com.
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Mar 28, 2024 • 35min

834: How to Maintain Your Marketing in Under an Hour a Day

In today's fast-paced digital world, the pressure to keep up with marketing trends and strategies can be overwhelming. However, I've found that by streamlining my approach and focusing on efficiency, I can effectively balance marketing efforts with other essential aspects of my business. By dedicating just one hour a day, five days a week, to strategic marketing tasks, I've been able to achieve significant results while still having ample time to devote to serving my clients and growing my business in meaningful ways. Join The Co-op - The Membership for Online BusinessesConnect with Abagail Instagram All the Links! Let's dive into these strategies together and discover how you can maximize your marketing impact without sacrificing precious time and energy! We’re talking about: Why You Need an Awareness Platform and a Nurture Platform Choosing Your Platforms Instagram Marketing Strategies and Analytics Balancing Experimentation with Repetition Instagram Stories and Building Awareness Don’t be Afraid to Sell  How to Use Email Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com.
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Mar 26, 2024 • 45min

833: Social Media Doesn’t Always Feel Transparent: Here are 6 Things I Deeply Struggle With

There’s a new trend popping up on social media where people are sharing the real struggles they face in life and in business. Even after nine years of business, there are things I still struggle with, and today I want to let you in on what some of them are. These are things that deeply bother me, things I talk to my therapist about, and that hold me back from doing what I really want to accomplish.Join The Co-op - The Membership for Online BusinessesConnect with Abagail Instagram All the Links! Highlights from today’s show: One Surprising Fear Despite What I Have Built What It Really Feels Like to Be On the Outside The Real Reason Women Don’t Talk About Money How I Trick Myself Into Talking to Strangers One Way I May Never Be Able to Relate to My Audience Why It Can Be So Hard to Meet People Where They’re At Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com.
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Mar 21, 2024 • 35min

832: Digital Marketing Trends: The Rise of Faceless Marketing

Faceless marketing is developing its own niche and I’ve recently started exploring what would happen if I utilized faceless marketing to appeal to a wider audience. I think this gives people an opportunity to show up online without having to worry about what they look like while still making marketing personal. This is for those of you who want to sell a digital product, not necessarily for someone looking to build a local-based business. People are leveraging this trend, specifically on Instagram, to build a brand without showing their faces and with the use of stock imaging. I feel like this trend is just a natural continuation of things like faceless blogs for example. People can utilize stock and place a focus on their words without worrying about what they look like. And it really does work if it’s done correctly! Faceless marketing still keeps the human element without associating an identity therefore making it more relatable. In this episode, you’ll learn: Why Faceless Marketing Works (and Has Always Worked) The Number One Thing That Builds a Brand Long-Term The Best Way to Utilize Faceless Marketing Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com.
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Mar 19, 2024 • 36min

831: How I Diversified from 1:1 Clients to Digital Products & Courses

Today on the show, I want to talk about what it was like to diversify from one-on-one client work services to adding digital products and courses. We’re going to cover: The Story Of The Late Lunch That Changed Everything How I Went Out On A Limb To Solve a Simple Problem Three Situations You Might Find Yourself In And How I Could Help Other Areas You Will Inevitably Grow In As You Grow An Audience The One Marketing Activity You Should Be Doing To Build Your Business Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com.
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Mar 14, 2024 • 40min

830: Generate $1k in the Next Two Weeks with my Pre-Sales Method

Pre-sales are the perfect tool for anyone wanting to sell more digital products and courses. As you’re listening to this, I am in the middle of my own pre-sale pitch. Being in the thick of the process, this is the perfect time to talk about it on the podcast.Tune in to find out what pre-sales are, how you can benefit from them, and learn some simple strategies to help you get started!Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com.
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Mar 12, 2024 • 1h 1min

829: Behind-The-Scenes: Shooting a TV Show for a Major Streaming Network

Today I’m going to take you behind the scenes and share what it was like to shoot a TV show for a major streaming network. For now, I’m not allowed to tell you anything about the show so bear with me while I try to share my experiences in a somewhat cryptic manner! I was approached as someone who built a business and asked to appear on the TV show. All I had seen was a sizzle reel for the show and I basically went in blind. I really think that this is going to have a good impact. Starting out, I had no idea what this experience was going to be like– but I said yes anyway! Key topics from this episode: Shoot dates changing at the last moment Styling myself and finding a last-minute makeup artist Dealing with self-doubt and imposter syndrome My free day in Los Angeles What this means for the second half of my career  Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com.
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Mar 7, 2024 • 53min

828: 9 Critically Important Lessons I’ve Learned from 9 Years in Business

It’s difficult to believe that I have been in business for nine whole years! For those unfamiliar with the story, nine years ago, in March, I was laid off from a startup — I had only been working there for three months. This startup had recruited me for a position I had held for years at a financial firm, where I worked as a graphic designer in strategic marketing. Then, three months later, the entire marketing department was axed in one fell swoop, leaving me with 30 days' notice. What I didn't know at the time was that they were attempting to avoid paying me unemployment.So there I was, paid to occupy space at my desk while I ostensibly hunted for new work. Instead, I seized those 30 days, predominantly throughout March of 2015, to kick-start my own business. Jump forward in time – it’s nine years later – and I am still loving this wild ride! I’ve learned a LOT over the past nine years, and today I get into key lessons I’d like to share with you. Join me today for a trip down memory lane and a breakdown of 9 critically important lessons I’ve learned from 9 years in business!Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com.
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Mar 5, 2024 • 46min

827: 4 Types of Content to Generate Consistent Leads who PAY to Join Your List

What if you could generate consistent paid leads? This episode is dedicated to the specific things you can focus on to do this naturally, seamlessly, and consistently. So often, when we get frustrated by a lack of leads or a lack of sales, it’s rooted in a lack of belief that we can do it. Confidence attracts people like nothing else I can possibly describe. Tune in to hear about: What It Really Means to Have Enough Confidence Breaking Down the Small Business Infinity Loop Two Ways to Capitalize on Magnetic Marketing The Dual Purpose of Nurture Content How to Leverage the Power of Activation Content Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com.

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