Strategy Hour | Online Marketing for Business Growth

What if I told you that success in business does not have to cost you absolutely everything you value? Too many people believe sacrifice is the only path to success, and that belief might be exactly what’s holding you back. Today, I unpack the one question that will determine whether you’ll successfully transition to a full-time living with digital products without sacrificing your life along the way. Join The Co-op - The Membership for Online BusinessesConnect with Abagail Instagram All the Links! Episode Highlights The One Non-Negotiable Question You Have to Sit With [0:00:50]  What Truly Changes When You Realize What You Don’t Have to Sacrifice [0:07:32] Aligning with Your Values by Identifying What is Truly Important [0:09:59] Changing Your Limiting Beliefs to Make the Mindset Shift [0:15:40] What it Looks Like to Find Balance [0:19:39] Why You Absolutely Have to Build a Business in Alignment with Who You Are [0:24:05] How I Made the Move to a Product-Based Business [0:26:15] Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast. Learn more about your ad choices. Visit megaphone.fm/adchoices

If there’s one thing I’ve learned in 2024, it’s the game-changing power of focusing on one well-built funnel that works. In this episode, I break down why relying solely on live launches leaves money on the table and how pairing them with automated funnels creates the ultimate revenue-driving duo. I share why live launches are the perfect testing ground for building evergreen funnels that convert, plus the strategies that make this process seamless and effective!Join The Co-op - The Membership for Online BusinessesConnect with Abagail Instagram All the Links! You’ll also get a sneak peek into my funnel plans for 2025, including my return to paid advertising and the surprising power of strategic downsells. Whether you’re just getting started or ready to refine your systems, this episode will help you leverage the best of live launching and automated funnels for a sustainable long-term growth strategy. Ready to transform your business? Tune in now to get the full scoop!Episode Highlights Why You Need Both Live Launches & Automated Funnels [0:00:29] Use Your Live Launch To Build Your Funnel [0:13:43] How to Get Leads on Autopilot [0:23:48] My Strategy for 2025 [0:28:10] Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast. Learn more about your ad choices. Visit megaphone.fm/adchoices

Have you ever gone completely dark on social? Whether it was because life got away from you, you felt uninspired, or you just needed a break, I want you to know that I get it! I have been there too. The past couple of months have been crazy for me as I’ve recovered from surgery, dealt with my dad’s stroke, and moved him to assisted living. I’ve barely been showing up online. But here’s the thing: coming back doesn’t have to feel impossible, and it doesn’t mean that you have to start from scratch. When you choose to walk away for a period of time, you don’t need to feel pressure to announce your departure or even announce that you’re coming back. Most people aren’t even aware that you’ve walked away at all! Join The Co-op - The Membership for Online BusinessesConnect with Abagail Instagram All the Links! Today, I’m sharing exactly how I would return to social media after a hiatus and how I want to see you do it so that you can show up with confidence, consistency, and authenticity! Without guilt over thinking too! Instead of worrying about what other people think of your social media habits, I want this return to be entirely focused on you and how you’re building a new routine to help you show up consistently. My goal for this episode is to see you move forward, build momentum, and help you rediscover why you were online in the first place. Episode Highlights How to Enjoy the Work You’re Doing on Social Media [0:06:15]  Making Your Content Feel Authentic [0:12:58] Caring Versus Self-Sacrificing [0:16:03] How to Prioritize Your Life Over Your Work [0:20:11] Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast. Learn more about your ad choices. Visit megaphone.fm/adchoices

What if achieving unstoppable success meant facing the inner struggles you’ve been avoiding? Today, I’m joined by Amira Alvarez, Founder and CEO of The Unstoppable Woman and host of The Unstoppable Woman Podcast. Known for her extraordinary achievement of increasing her income fivefold in just one year and building a multi-million-dollar company, Amira is an inspiring entrepreneur and coach dedicated to helping high-achieving women unlock even greater financial success and fulfillment.Join The Co-op - The Membership for Online BusinessesConnect with Abagail Instagram All the Links! Together, we peel back the layers of high performance, uncovering the hidden struggles ambitious women often face despite their outward success. Amira shares powerful strategies to help you acknowledge these challenges and turn them into opportunities for radical transformation. Get ready to embrace your next breakthrough!Episode Highlights Amira’s Journey to Unstoppable [0:01:26] Learning to Stop Running and Start Listening [0:06:10] How to Get Leverage Over Yourself [0:14:29] Building an Exquisite Life [0:35:15] Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast. Learn more about your ad choices. Visit megaphone.fm/adchoices

Could your neurodivergence be the key to unlocking your entrepreneurial superpower? Today I’m joined by Skye Waterson; a former academic-turned-coach, podcast host, and founder of Unconventional Organisation. Unconventional Organisation is an international ADHD support service that provides research-backed coaching programs for late-diagnosed professionals looking to go to the next level in their career without burnout.Join The Co-op - The Membership for Online BusinessesConnect with Abagail Instagram All the Links! Skye’s journey began when she received an unexpected ADHD diagnosis during her PhD. Since then, she has dedicated her career to helping adults with ADHD manage their day-to-day lives with focus and balance through research-based strategies. In this episode, Skye shares insights into working from home as a business owner with ADHD and gives listeners practical strategies for approaching focus and productivity. Let’s dive in! Episode Highlights Addressing the Challenges ADHD Poses to Business Owners [0:03:57]  The 5-Step Focus Routine [0:08:59] Hacks for Business Owners Juggling Lots of Tasks [0:14:47] Tips for Setting Up an Ideal Work-from-Home Environment [0:17:39] Creating Balance for an ADHD Brain [0:21:46] How (and What) ‘Wins’ Can Keep You Motivated [0:25:35] Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast.Sponsors: Visit Indeed.com/STRATEGYHOUR for a $75 sponsored job credit. Use my link https://porkbun.com/StrategyHourPodcast and code STARTACHAT to get a .chat domain for less than $2 for the first year at Porkbun. Learn more about your ad choices. Visit megaphone.fm/adchoices

I’ve been creating digital products for more than eight years now and I’ve learned so much along the way that I’m eager to share with the world. I want to help more people and cheer you on as you find success too. Your digital product should be a tool that magnetizes strangers who are your ideal customers. And you want to actually get paid to bring in qualified leads for your offers. In this episode, I’m diving into the digital products I’d avoid if I were starting fresh—and trust me, it’s not what you’d expect.Join The Co-op - The Membership for Online BusinessesConnect with Abagail Instagram All the Links! Episode Highlights Avoid This Common Beginner’s Mistake [0:02:32]  The Best Structure for Your Digital Product [0:04:22] What Makes a Mini-Course Popular [0:09:13] Why Choose a Low Price Instead of Offering it Free [0:12:13] Our Longstanding, Successful Base Product [0:16:53] Lean on the Power of Integration [0:20:03] How to Level-Up Your Own Business [0:23:42] Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast. Learn more about your ad choices. Visit megaphone.fm/adchoices

Ever wondered what it really takes to build a multimillion-dollar digital product business? In this episode, I pull back the curtain to give you a transparent look at the strategies, hard-earned lessons, and yes, even mistakes that took me from running a small marketing agency to generating over $3.3 million in digital product sales. If you're ready to get paid to build a list full of qualified leads and create scalable offers that serve your audience, this episode is for you!Join The Co-op - The Membership for Online BusinessesConnect with Abagail Instagram All the Links! We dive into everything from understanding your audience’s needs and structuring a product ecosystem to using low-cost products as lead generators and the best way to balance live launches with evergreen strategies. Along the way, I share the importance of building a strong community, maintaining client experience, and staying resilient when things don’t go as planned. Want to find out what it takes to either pivot your service-based company into a digital product and course business or scale your current one?Episode Highlights From Agency to Digital Education: The Role of Community & Networking [0:01:40]  How Digital Products Offer Freedom & Growth Beyond 1:1 Services [0:12:30] Building a Product Ecosystem that Works for YOU [0:20:37] Why Visibility & Messaging Are Key to Digital Product Success [0:29:38] The Power of Resilience & Long-Term Vision [0:48:40] Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast.Sponsors:Visit Indeed.com/STRATEGYHOUR for a $75 sponsored job credit.Use my link https://porkbun.com/StrategyHourPodcast and code STARTACHAT to get a .chat domain for less than $2 for the first year at Porkbun. Learn more about your ad choices. Visit megaphone.fm/adchoices

What if I told you that introducing humor to your online presence can attract more customers to your brand? Today, I’m joined by the hilarious founders of Take2Content, Shelby Dash and Kristina Clifford. Their business began as a passion project for making funny videos, but things really took off when brands started noticing their comedic talent and requesting custom content. After both our guests lost their day jobs during the pandemic, they seized the opportunity to pitch their unique, funny videos to companies, and it worked!Join The Co-op - The Membership for Online BusinessesConnect with Abagail Instagram All the Links! Shelby and Kristina quickly discovered that comedy isn’t just entertaining. It can be a powerful marketing tool. In this episode, they share how humor can build brand awareness, create memorable connections with your audience, and inspire other people to create funny and light-hearted content. Tune in to learn about their brainstorming process, favorite comedy tropes, and much more!Episode Highlights Embracing Experimentation [0:06:12]  Finding Relatable Moments for Marketing [0:19:23] Why Authenticity is Essential [0:31:10] Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast.Sponsors: Visit Indeed.com/STRATEGYHOUR for a $75 sponsored job credit. Use my link https://porkbun.com/StrategyHourPodcast and code STARTACHAT to get a .chat domain for less than $2 for the first year at Porkbun. Learn more about your ad choices. Visit megaphone.fm/adchoices

We all have mind junk and I want to help you work through it! In today’s episode, I’m going to share snippets of some of my favorite trainings on mindset. It is absolutely imperative to shift your mindset and this episode is a preview of what that looks like! I believe that mindset is only the first step. You’re only going to move forward if you take action and pursue the things you say you want. I want to dive into some of the specific things I’m going to be teaching so you can make use of some actionable tools to declutter your mind today! Join The Co-op - The Membership for Online BusinessesConnect with Abagail Instagram All the Links! Episode Highlights Shifting to an Experimental Mindset [0:02:45]  Busting the ‘Perfectionism’ Myth [0:05:57] Accepting Fundamental Truths [0:11:20] Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast.Sponsors: Visit Indeed.com/STRATEGYHOUR for a $75 sponsored job credit. Use my link https://porkbun.com/StrategyHourPodcast and code STARTACHAT to get a .chat domain for less than $2 for the first year at Porkbun. Learn more about your ad choices. Visit megaphone.fm/adchoices

There is an emotion behind almost everything you do, and you experience emotion all day, every day. The more you experience them without recognizing and processing them, the more they flood your brain. When your emotions fire, your thoughts fire, and that is what leads to your behavior: what you’re presenting, how you’re showing up, your confidence, how you speak, and so much more.Join The Co-op - The Membership for Online BusinessesConnect with Abagail Instagram All the Links! Today, I am joined by an inspiring entrepreneur and CEO who has spent over a decade working alongside some of the digital marketing industry’s big names! Tera Wages’ work with Connection Codes has helped her master the art of emotional regulation, which has entirely changed her life, marriage, and business. In this discussion, we are diving deep into how to understand and regulate those emotions so that we can be empowered to show up stronger in our personal lives and business. This episode helped me identify some of the things I want to work on, and I am confident that it will give you some incredible tools to do the same.Episode Highlights The Four-Minute Tool to Help You Regulate Your Emotions [0:08:33]  How These Tools Can Help Business Relationships and Communication [0:17:58] Emotional Awareness Improving Leadership and Business Growth [0:23:28] How Identifying Your Emotions Helps with Burnout [0:32:02] Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast.Sponsors: Visit Indeed.com/STRATEGYHOUR for a $75 sponsored job credit. Use my link https://porkbun.com/StrategyHourPodcast and code STARTACHAT to get a .chat domain for less than $2 for the first year at Porkbun. Learn more about your ad choices. Visit megaphone.fm/adchoices