Strategy Hour | Online Marketing for Business Growth

Priya Nalli is an Entrepreneur, Business Coach, and Real Estate Team Owner. She is also a wife, mom to two kiddos, and lover of food and travel. She wears many hats, and she’s been through a lot. But she is a strong believer in creating a life that aligns with your core values. During this episode, she joins us to share her personal story of triumph and bravery.Join The Co-op - The Membership for Online BusinessesConnect with Abagail Instagram All the Links! For any listeners going through something hard, today’s message is going to touch and inspire you. But it also might open up some wounds that aren’t yet healed. So when you listen, make sure you are in a place where you feel safe and you can express whatever it is that comes up for you.Episode Highlights From First-Time Struggles to Finally Finding Success The Moment That Changed The Way Priya Operates Forever Finding Flow Through Systems and Support Short-Term Sacrifices For Long-Term Goals Future-Focus and Wisdom For The Journey Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast. Learn more about your ad choices. Visit megaphone.fm/adchoices

Today, we’re talking about seven important lessons I learned from incredible bosses before I started my business. What inspired this episode is that tomorrow, I am meeting my old boss for lunch! This isn’t just any old boss, it’s my boss from my very first job right out of college. I interned with him and then ultimately became a full-time employee inside his agency which he still runs today. I’m so appreciative of the lessons I learned, not only from him, but all of the incredible bosses I had before I got here. Join The Co-op - The Membership for Online BusinessesConnect with Abagail Instagram All the Links! I totally believe corporate was not ultimately right for me and the way I want to show up and see my career morph over time. But I also know that I had incredible opportunities to learn from amazing mentors who had gone before me and done amazing things. These people have made me the strong leader that I am today because I was able to witness them being thoughtful in their position and how they stood by me and helped me to grow. I don’t think that everybody has this positive experience. Today, I want to focus on the lessons I learned while working for other people, and how that’s helping me to be a better leader now. When I say leader, I don’t just mean running a staff, I mean thought leader, someone who’s in charge of fostering community, and someone who is trying to put her ideas out into the world and have them be valuable to other people - tangible, actionable things that people can hold onto.Episode Highlights What it Means to Move Fast Towards Your MVP [0:07:08]  The Single Most Important Thing About How You Do Business [0:10:12] A Lesson I Didn’t Want to Learn And Why You Should Learn It Too [0:13:03] How To Give Your People The Freedom To Get Creative [0:16:43] Why You Should Only Present Options That You Want to Pursue [0:21:51] Relying On Those Who Know More Than You Do [0:23:41] What It Looks Like To Learn From The Experts [0:27:48] The Story of Boss Project And How You Can Be A Part Of It [0:31:13] Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast. Learn more about your ad choices. Visit megaphone.fm/adchoices

Rachel Miller joins Abagail today to discuss how to grow your email list to millions! Rachel is a marketing strategist who supports small businesses in growing their audiences organically. We’re digging into some simple strategies Rachel has used that have hugely impacted the overall growth of her business. Tune into this episode to be inspired to take action and be willing to make mistakes! Join The Co-op - The Membership for Online BusinessesConnect with Abagail Instagram All the Links! Episode Highlights What it Really Means to Give People a Reason to Follow You [0:04:42] How to Optimize the Time You Take to Build Lead Magnets and Market Them [0:20:00] Leveraging the Algorithm and the Role of AI in the Future of Online Business [0:28:27] Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast. Learn more about your ad choices. Visit megaphone.fm/adchoices

Recently, I hosted a challenge where over 6,500 participants embarked on a journey to develop their digital products in just 24 hours, from conception to launch! If you missed out, don't worry, the challenge is still open for you to join at bossproject.com/launch. After the challenge, I reached out with a survey question about what you want to hear more of on the podcast. One concern that really stood out was about breaking into the digital product world when most of your income still comes from one-to-one services.Join The Co-op - The Membership for Online BusinessesConnect with Abagail Instagram All the Links! In response to this feedback, today’s episode is all about transitioning from one-to-one to one-to-many while still keeping that one-to-one income flowing. You’ll hear all about the ups and downs of my digital product journey, why it was worth it, and how I would make the transition if I were doing it again today. Join me as I get into all the key facets of this process, from building a community to creating effective marketing strategies for transitioning to one-to-many. Episode Highlights Why You Need to Build an Audience [0:08:57]  How to Run Your Business on the Inside Vs. the Outside [0:11:37] How to Split Your Time When You Transition [0:14:30] Understanding the Value of Your Work [0:24:14] Start Now, Even If You Don’t Have It All Figured Out [0:30:30] Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Today we are joined by self-love coach, TEDx speaker, author, and entrepreneur, Khanyisa Mnyaka. Khanyisa is passionate about helping individuals own their lives through her impressive understanding of the human experience. With a multitude of degrees and certifications, she is skilled at helping people overcome their limiting beliefs and people-pleasing in order to live their most authentic lives. And today she is here to help you with just that!Join The Co-op - The Membership for Online BusinessesConnect with Abagail Instagram All the Links! Khanyisa and I connected when I was inspired by a TikTok video of her discussing why her life is not a community project. I know that our community needs to hear from her because I know that so many of you struggle with imposter syndrome and feel as if you need constant validation for the work that you’re doing. But that is only the tip of the iceberg! This conversation is going to impress you so much and help you work through some things that will ultimately have a massive impact on your life and your business.Episode Highlights Making Decisions Scared and Distinguishing Between Indecision and Lack of Ideas Choose Your Hard: Authenticity and Radical Love vs. the Comfort of Conforming Your Superpower in Life is Showing Up as Yourself Disrupt a Pattern by Changing How You Behave Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome to the fourth and final installment of our series on diversifying your income! Today we are joined by author-turned-publishing coach, Lauren Kay to talk about how she grew her business rapidly and transitioned from one-to-one offers to one-to-many. A key thing that has helped Lauren grow her business so quickly is her exceptional marketing talent. However, it’s her ability to listen to the needs of her audience and provide them with the solution they’ve been searching for that has really set her apart. Tune in today to discover the benefits of transitioning from one-to-one to one-to-many, and how you can set this process in motion!Join The Co-op - The Membership for Online BusinessesConnect with Abagail Instagram All the Links! Episode Highlights From Author to Educator The Transition from One-to-One to One-to-Many What Lauren Has Learned About Social Media How You Can Make This Your Full-Time Career Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

In today's episode, I’m sharing what you need to know about the strategy of kickstarting your business from scratch, even if you think you have no existing audience. I’ve found that we tend to underestimate our existing network. From family and friends to colleagues and acquaintances, you likely have a web of up to 1,000 connections waiting to be tapped into. You’re probably not actually starting from zero— it's just a matter of harnessing those connections to build the life and business you’re wanting.Join The Co-op - The Membership for Online BusinessesConnect with Abagail Instagram All the Links! In reality, the size of your audience doesn't actually dictate your revenue potential. I encourage you to put yourself out there and show up authentically, despite feeling vulnerable. Fear of judgment often holds us back, but stepping into the spotlight isn't just about gaining followers— it's about creating genuine connections and building a supportive community. Shifting my focus from numbers to nurturing meaningful relationships has not only been eye-opening but also empowering, and I'm eager to share this transformative journey with you on the podcast today!Tune in to learn how to: Convert Strangers to Buyers With a Digital Product  Build Your Perfect Audience Leverage Digital Products & Increase Your Audience Use DMs to Communicate Directly With Your Followers Balance Attracting New Followers With Nurturing Your Audience Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome to part three of our four-part series on diversifying your income! If you haven’t checked out the past two episodes, go back and give them a listen. In part one, we dove into what you need to know before you add new income streams, and in part two, we learned how to leverage where you are to get to where you want to go. Join The Co-op - The Membership for Online BusinessesConnect with Abagail Instagram All the Links! In today’s episode I’m sitting down with Melodee Fiske, a second-grade teacher turned food photographer, who went on to use her experience to educate others on how to build their own successful food photography company! Like other creators I‘ve interviewed, Melodee started by answering questions that were coming from the people around her. During that time, she balanced building her photography client base and sharing knowledge one-on-one before finally turning that knowledge into a course.Tune in to hear about Melodee’s journey managing this transition, and find out where the tipping point lies between maintaining that balance and going all in on teaching. This episode was sponsored by Teachable.Episode Highlights From Teaching Second Grade to Food Photography [0:03:51] How Sharing Her Knowledge Snowballed Melodee’s Career [0:10:29] Finding Her ‘Why’ by Changing Careers [0:16:47] What it’s Really Like to Balance Your Business with Teaching [0:20:11] The Most Challenging Part of Launching a Course [0:24:59] What Melodee Wishes She Had Known From the Start [0:32:17] Key Advice For Anyone Who Wants To Create a Course or Start Teaching [0:37:31] Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

This episode forms part two of a series on obstacles that are preventing you from launching your first or next digital product. Listen to them in either order. It’s totally up to you. Part one was mostly about the fear, worry, and time involved in launching your product. This time, we’re mostly talking about marketing and tech. Join The Co-op - The Membership for Online BusinessesConnect with Abagail Instagram All the Links! Episode Highlights Where to Begin When You Don’t Know How to Build What You Need [0:01:34]  What to Do When You Don’t Have an Existing Audience to Sell To [0:02:42] How to Make Your Digital Product Look Professional and Polished [0:07:35] One Way to Choose Which Idea to Actually Move Forward With [0:10:29] When You Shouldn’t Move Ahead With Your Digital Product (Yet) [0:14:10] So You’re Not a Tech Person, What Now? [0:18:20] Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Today we get into part two of our four-part series on diversifying your income! Joining us today is solo traveler turned travel expert, Shakeemah Smith. In 2015, she created her course, Travel Like a Bawse, and since then, she has taught over 2000 women in eleven countries how to master the art of solo travel. Even though her professional background wasn’t in the travel industry, she was able to pull from personal experiences to give people the knowledge they were craving. Join The Co-op - The Membership for Online BusinessesConnect with Abagail Instagram All the Links! Each and every one of us has a huge opportunity to take the experiences we've had in our lives, be it personal or professional, and transform that knowledge into something teachable that people are eager to learn. Creating digital products may feel like starting over, but it’s important to remember that we all carry with us the wisdom and experiences that brought us to this point. I want you to take a step back and think about what got you to where you are today. What lessons have you learned? What would you do differently if starting anew? What would you skip? Chances are, you’ll find you have a lot more knowledge than you think.Join me today as I talk with Shakeemah about how she took her knowledge and built a thriving business from it. Discover how Shakeemah approached the shift in her career, not as a total overhaul, but as a starting point to build on all the knowledge and experience she already had!Episode Highlights From Investigator to Traveler, to Course Creator [0:03:55] Evolving Your Digital Products [0:07:02] What Happened When The Pandemic Hit [0:11:52] Unpredictability and The Challenges of Entrepreneurship [0:16:34] Why You Have What It Takes To Succeed [0:19:37] How to Leverage Where You Are At Instead of Starting Over [0:24:23] Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices