Strategy Hour | Online Marketing for Business Growth 859: Building Irresistible Offers and Why They Don’t Buy
This episode is truly all about you– how you get feedback from the people you ultimately want to sell to, and how to move forward. Many of my takeaways are coming off the back of a really big launch in my business. I did an event in May that allowed me to connect with over 7,000 small business owners, serve them high value, and go through a launch process on the back end.
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I’m going to talk about all the things I learned during this launch, not just what I did well or what I didn’t do well. In this episode, I want to help you identify what your next offer is going to be or potentially how to tweak an offer that already exists and make it sell even better.
Episode Highlights
- What It Really Means To Make an Offer Irresistible [0:02:00]
- How to Create a Deal Without Losing Money in the Process [0:06:44]
- Why I Chose To Create a Challenge (And Why You Maybe Shouldn’t) [0:09:43]
- What’s Really Happening When People Choose Not to Buy From You [0:14:51]
- One Way to Take Qualitative Data and Turn it Into Quantitative Data [0:21:26]
- How a Survey Question Took Me By Surprise (And What I Plan to Do About It) [0:32:48]
- Why It’s Simply Not Enough To Only Ask The Questions [0:38:58]
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