The Strategy Hour Podcast: Systems and Marketing for Service Based Businesses with Boss Project

866: How to Be Funny (... even if you're not) with Lianna Patch

Jul 18, 2024

39:50

Writing funny copy is an excellent way to make your brand memorable and connect with customers, but it can feel pretty risky. What if it’s not actually funny? Or worse, could you end up inadvertently offending someone?

Join The Co-op - The Membership for Online Businesses

Connect with Abagail

Joining us today to set our minds at ease is Lianna Patch, a conversion copywriter and comedian whose greatest dream is to make your customers pause, smile, and click – in that order. She’s written copy for Fresh Books, Igloo, and Manly Bands, among many other delightful clients, and regularly speaks at E-commerce and software conferences around the world.

Today, we dig into how to write funny, memorable copy that sells, for your online business. In our conversation, Lianna shares practical tips and strategies she uses with her one-on-one clients for creating engaging and authentic content. Tune in to hear all her actionable advice on how to start using humor (even if it scares you), and create content that brings joy to your readers!

Episode Highlights:

The Power of Funny Copy [0:03:35]
How to Start Adding Humor to Your Copy [0:04:30]
Where to Avoid Being Funny [0:08:30]
How Manly Bands went from Matter-of-Fact to Hilarious [0:10:05]
Using Humor to Accomplish Goals [0:15:09]
How to Create Irresistible CTAs [0:16:45]
Don’t Be Afraid to Play with Language [0:20:05]
Finding Humor in Unexpected Places [0:28:19]

Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast.