ClickFunnels Radio

Why Dave Chose to Talk about What We Sell: Dave Woodward wants to lay out the details for the pros and cons to the types of products that sell best. He reveals secrets successful marketers use to sell products as experiences and what you can do to have similar success. Tips and Tricks for Your Business: Selling a product that is purely commodity vs. an experience. (2:08) Changing your marketing standpoint from commodity to experience. (4:42) When you look at successful people, they sell experiences (8:00) Quotable Moments: "Unfortunately for most of us that are in marketing we end up going the exact opposite direction. Our product becomes very price-sensitive, very commoditized." "But once you start bundling it with different products and services where someone no longer compare it to other water bottles. It now becomes an experience that the person is going to get along with that." "Even though you're selling a product or a commodity you can still have an experience. Try to find different ways of creating it, most of it is through your marketing." Other Tidbits: Dave loves ice cream, his wife loves Lu Lu Lemon. Links Mentioned by Dave: FunnelHackingLive.com/get-your-ticket-now FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar

Why Dave Chose to Interview Julie Stoian: I get asked all of the time how to launch a funnel if I don't have any money to spend on Facebook or other Ad platforms. Julie Stoian provides 6 different ways you can use to get free traffic to your funnel. The key is to get started asap. Tips and Tricks for You and Your Business: Traction Marketing, it's kind of awesome guys. (0:58) Dave and Julie stress the difference between a gift between a gift and a bribe. (4:54) SEO, Search Engine Optimization, is still something you can do and Julie breaks it down for us. (8:10) Quotable Moments: "Usually what happens is if you go out and help 100 people, 20 or 30 of them are going to go in and click on your profile and there's your 'Wallbait' sitting right there." "If you don't have money to send on a huge ad budget then what you do have is time. And so make sure that the time your spending is of value to you and of value to the person you're reaching out to." "Again, it's about delivering content that the platform, and the people on that platform, actually like." Other Tidbits of the Podcast: There is a fine line between a bribe and a gift to show appreciation. Dave tells us about how somebody who had sent a handwritten letter and miniature copies of Dave's favorite book no bigger than his thumb. This gift meant a lot to him personally and although no favors were reciprocated, he gained a lot of respect for this man. Dave then contrasts this to someone else who gave Russel a somewhat thoughtful gift and shows up the next day expecting to be able to borrow some of Russel's time. Although Russel pulled himself away from his work for this guy, their relationship ended there as he didn't see any reason to associate with someone who would have such an entitled persona. Links Mentioned by Dave: FunnelHackingLive.com Come see Julie in Atlanta March 23rd and 24th and ask her your questions as she hosts one of our Round Tables! Other Links: FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar

Why Dave Chose to do this Podcast by Himself: Dave Woodward wants to discuss with us his own entrepreneurial experiences and then relates them to the pain each of us experience as entrepreneurs. He gives 3 secrets to his success and that of others who have fought the solo-preneur battles and come out on top. Key Points in Dave's Podcast: When your doctor tells you back surgery, although your worst nightmare, is an unavoidable prospect what do you do? (3:08) We're all by ourselves as entrepreneurs most of the time, but we don't need to have every hat resting on our head. (6:04) If you work alone as a solopreneur and you're not going to masterminds you're not living your full potential. (6:51) As an entrepreneur, there are an endless number of things that provide value to you. (9:40) Asking for help is never a sign of weakness but it assuredly will help stimulate growth in your business. (10:24) Quotable Moments: "I just want to let you know that there is nothing wrong with reaching out for help." "Find out what area do you need the most help with this year and focus on that one need and join a coaching program or mastermind for that." "Don't wait until things get so bad that you literally have to have surgery in your business where you have to cut things off and go with something super drastic." Other Tidbits of the Podcast: Dave doesn't like to divulge a lot about himself, but through talking with a personal coach of his he felt opening up about his past experiences would have potential with helping others know they can be successful as well. Dave is a believer in capitalism. He's fanatic about the fact that small businesses have the potential to rule the world. Links Mentioned by Dave: Alex Charfen's Momentum Podcast FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar

Why Dave Chose to Interview Josh Ryan: Josh Ryan lives in New Zealand. At the age of 15 he started playing around with Instagram. 3 years later he now has millions of followers. He details the steps he uses to gain engaged followers and how he uses Instagram for his personal business and now for his clients. His steps are things you can use to build an engaged following on Instagram. Tips and Tricks for You and Your Business: The definition of engagement through Instagram. (3:02) Working out how you can get more engagement on Instagram through a Call to Action. (5:05) Dave and Josh discuss the vitality of using your Instagram Stories for connecting to your audience. (6:07) How can you use Instagram, an algorithm solely based around pictures and short videos, to sell products and grow your business? (8:15) We need to warm up our audiences on Instagram so they will spend their time and money on us (9:18) Quotable Moments: "Starting again, I probably would've built it more around me because it's just so much more powerful and impactful." "It's much easier to sell if you build a big audience on Instagram then take it to a Facebook group. That's what I've tested most recently and it's pretty powerful stuff." Links Mentioned by Dave and Josh: Josh Ryan's Instagram InstaMasteryAcademy.co/Academy Other Links: FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar

Why Dave Chose to Interview Julie: ClickFunnels is one of Zapier's top ten fastest growing apps. Zapier now has over 1,000 apps. In this episode Julie Stoian shows you step by step how to how to use Zapier and ClickFunnels together to make you more productive. Here are 3 of the Zaps she walks you through: 1). Inviting People Into Your Facebook Group After They Buy a Course 2). Create New Sales Pipeline in Trello When Leads Come In 3). Following up with Attempted Failed Purchases. This was recorded on a Facebook Live and you can find the video on our FunnelHacker.TV YouTube channel. Tips and Tricks You can Use in Your Own Business: Julie lets us in on how Zapier can help us track the leads we get through ClickFunnels (5:16) Through combining Zappier and ClickFunnels Julie has found it easier to access lost payments (10:10) Julie answers questions from the audience (15:36) Dave and Julie dive into how you can automate your business through apps (17:00) Julie breaks down why integrating Zappier with ClickFunnels is so simple and beneficial (19:23) Webinar Integrations (21:54) The audience asks about zappier and ClickFunnels (24:00) Important Question: Is Zappier trustworthy? (28:56) Quotable Moments: "Pretty soon, developers are working on it, you'll be able to push information into ClickFunnels instead of just out from it. So that's coming out soon. Date to be determinined." "If you take nothing away from this training except this one key point: if you have a new contact, a new purchase, or failed payment those are the three ways that ClickFunnels can send trigger information going out." "The truth is that automation frees you up so that you can connect with your customers more and stop doing all of the little tasks that are getting in the way of your day." Other Tidbits of the Podcast: Trello is the glue that holds CickFunnels' productivity together, and Russel Brunson's love affair of a software. Julie uses Zappier to send her texts every time she makes a sale. This way she has excuses to bust out into the happy dance throughout the day. Who doesn't love a good reason to do a happy dance? Links Mentioned by Dave and Julie: Zappier.com Trello.com Other Links: FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar

Why Dave Chose to Interview Tyler Shaule: Tyler is a 2 Comma Club award winner and the Executive Director of a Christian children's summer camp in Canada, the best job in the world if you ask Tyler. But as his camp faced shrinking enrollment numbers he saw that moving marketing and registration online would be a good move for his business. The only problem was he didn't know how to do it. He eventually found our ClickFunnels software and began applying the "offline" principles he was familiar with to drive up the online sales (about $1.12 million in 8 months) for camp sessions. Tyler has even been able to receive an award from a national fundraising association from his donation funnel. Not only has he found success in increasing the revenue for his summer camp, but other businesses have reached out to know how he did it. Since most of them are "offline" coaches and service he finds a lot of relatability to their struggles. Tyler has been able to help these new clients of his make the same trip he did to getting their own "online" clients. Now he has his own consulting business where he gets paid up to $10k per client. Almost forgot to mention this last part, 5 years ago he was a high school math teacher. Now what was your excuse for not following your dream again? Tips and Tricks You can Use in Your Own Business: From Math Teacher to Camp Director to Online Marketer (1:04) Tyler's $1.2 million funnel logistics (4:29) Increasing retention when you only sell a week-long camp trip (8:41) Tyler Turned his "Free+Shipping" Funnel into a "Donor-Conversion" Funnel (14:06) Starting up a Camp-Marketing Consultancy when everyone wants to know how you're doing well (17:36) Getting in contact with Tyler Shaule (19:38) Quotable Moments: "If I can do it with a summer camp in Canada, you can do it with anything." "In our industry, the buyer's journey is like 6 months to 8 months long. So, we kind of have to walk with them throughout that whole time." "That's what I want to do, I want to put that word out, encourage regular people like me to just jump in, and get ready for the success that can come when you have the right Mentors, the right tools, and the right mindset to just really get in there and do it." Other Tidbits of the Podcast: As Tyler's business relies on their ability to invoke trust in customers so they can see why it's good for the kids to attend the camp and why it's safe to leave their kids at this camp. He was able to solve this problem through the use of social media posting of other families. Links Mentioned by Dave and Tyler: FunnelHackingLive.com/get-your-ticket-now www.facebook.com/tyler.shaule Tyler Shaule's Facebook FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar

Why Dave Chose to Talk about the Secrets of Emotional Connection: Recovering from recent back surgery has created a couple of learning opportunities for Dave. He reveals what Russell taught him about how to truly connect with your audience. He introduces the concepts of feel, felt, found and how they relate to the people you want to serve. He also dives in to how you can use the concept of emotional connection in your videos and sales copy to increase your connection with your audience. Tips and Tricks for You: Russel helped Dave realize the importance of breaking down your own walls in relationships inside and outside of business (1:30) Don't give other people the impression that you only care for service-level relationships (2:46) Using "Feeling Words" (4:09) True Empathy (5:21) Selling people on emotion will backfire if you've built the emotion their feeling on misconceptions (7:17) Dave cares a ton about people yet struggles in how to correctly convey this to them (9:36) Quotable Moments: "One of the reasons that you're struggling right now with trying to connect with more people in your stories is you never will let people know how you're really feeling. You won't allow yourself to let the walls down and be more vulnerable." "It's fun having Russel as a business partner but also as a dear friend. We've known each other for over a decade now and it allows us to just be like brothers sometimes." Other Tidbits of the Podcast: Dave briefly touched on how Jason Fladlien broke down how he felt during one of Russel's Webinars after he had already pitched to increase Russel's sale rate and decrease the refund rate. Jason spent nearly an hour going over this and helping people resolve concerns before they even thought they had any to solidify their resolve of needing this product. After they had realized the need they had for the product, they were then able to earn back the money they spent twice as fast as before because of the emotional drive that they had also been sold on. Links Mentioned by Dave: Dave@Clickfunnels.com Dave's Email FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar

Why Dave Chose to Interview Julie: People are always asking me what they need to do to fix a funnel that is not working the way they thought it would. Julie Stoian outlines the steps that she uses on hers and her client's funnels. Realize almost all funnels when you first create them do not work as well as they should. You will want to listen to this one a couple of times. There is also a transcript of this episode so you can print off the details. Tips and Tricks for Your Business: Your funnel can "break". When it does, you've got to look at your numbers (1:21) Fixing copy (4:17) Sorry you have to hear this but you have to be willing to light a match to $1,000 for your funnel and ads (9:08) Know that if your front-end funnel breaks even or has some percentage of profit then that is a successful funnel (10:52) Change your funnels step by step and look at the numbers after each step (13:12) Quotable Moments: "If you're just working on a $100 budget, it's going to take a long time to generate the traffic to even determine if the funnel is working or not." "I would say the very first thing you do is tweak the copy. And if you're tweaking the copy so much that it sounds like a different offer then there's information there." "You have to be willing to spend $1,000 at least on a funnel and in ads. If you're not willing to spend that then you're not going to get enough numbers going through to see if it's really working or not working." Links Mentioned by Dave and Julie: FunnelScripts.com FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar

Why Dave Chose to Interview Bryant: Bryant Garvin has been running ads for over 12 years. He is the ads guy at "Purple"Where he spends more in a Day than what most companies spend in a month. He knows what he is talking about. He explains how to make partners out of your vendors. He reveals his strategy on using multiple networks to scale ads. He even discusses his top 3 hidden networks no one else is using. Tips and Tricks for Your Business: Bryant has realized over the years how overly obsessed people get on one advertising outlet (1:16) The price of focusing on one platform through looking at the cost to reach 1,000 people [CPM] (2:24) The scaling of Purple Mattress to be able to spend $50k/day on Facebook ads and remain profitable (4:38) Bryant breaks down why Youtube can be more valuable than Facebook for your videos (7:44) If you're looking to migrate your videos to Youtube, Bryant has some words of advice (9:38) Brand lift is super helpful, luckily if you're like us and have never heard of it Bryant gives us the low down (13:00) Other than YouTube and Facebook, Bryant has 15-16 other advertising channels going for his product (20:36) Quotable Moments: "They've gotten in trouble with putting all of their eggs in one basket. And, really, it's about strategically growing across all platforms and becoming OMNIPRESENT." "So we're always looking for a unique place where everybody else isn't playing where we can still reach the people we want without having to compete with everybody else." "If you are stuck in one channel and that's all you're using to drive your revenue, something will happen eventually: and you will go out of business or close to it so you've got to diversify it." Other Tidbits of the Podcast: Bryant Garvin and his company have helped Purple Mattress launch and become astronomically successful. You can tell just how successful they are by the amount of times you continually see their ads consistently on varying platforms. Although this podcast is not a plug for using Youtube for ads, Bryant brings up several great points as to how it's underused. While Facebook's ads have recently received a 117% increase, Youtube's have remained stable for years. Bryant's main wish to leave with all of us is for us not to all be "One Trick Ad Ponies". If we all want to build a true brand then you need to be diverse. You need to be testing where your audience is to see where you should be pushing ads to. Once you see where your audience is you will then be able to see where you can afford to make efforts to expand your audience and reach. Links Mentioned by Dave and Bryant: itunes.apple.com/Stack-The-Odds Bryant Garvin's Podcast adwords.google.com/Manager-Accounts How to manage your Google ads statistics Other Links: FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar

Why Dave Chose to Interview Julie: Julie Stoian reveals her Pinterest Secrets. Pinterest has become a search engine more than just a social media site. Julie provides step by step detail on how you can use Pinterest especially if you have a product or service that can be shown through images. You will be surprised at the marketing opportunity that exists on Pinterest. Tips and Tricks for Your Business: If your audience is comprised mostly of women then you can't afford not to be on Pinterest (1:23) Not all of us have the eye for making things "Pinterest Worthy" but Julie has some tips for us to help up our game (3:49) Using GroupBoards to get more eyeballs to your Pins on Pinterest (6:46) GroupBoards have rules to follow, but they're justifiable guidelines that you can follow and still generate traffic to your funnel (8:10) Getting in touch with Julie to get a jumpstart into the world of Pinterest (10:32) Quotable Moments: "Once you have that image and your template you can just all different kinds of bridge pages and you only need one funnel. You could have 50 different bridge pages if you want but you only need that one funnel. Then all you need is different pins and put them on Pinterest." "Don't get overwhelmed and think you have to become this massively cool blogger to get on Pinterest. All you have to do is make a couple of bridge pages and get on those group boards and you can start gaining momentum." "Along with you image being very beautiful you need to make sure your description is very keyword dense. Think about it like you would from an SEO perspective." Other Tidbits of the Podcast: Dave comes forth with the fact that he's not the most artsy person in the world. Links Mentioned by Dave and Julie: Pixabay.com Free Stock Images you can use on Pinterest Canva.com Graphic Design Software you can use for Pinterest Other Links: FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar