ClickFunnels Radio

Why Dave Chose to Interview Julie: People are always asking me what they need to do to fix a funnel that is not working the way they thought it would. Julie Stoian outlines the steps that she uses on hers and her client’s funnels. Realize almost all funnels when you first create them do not work as well as they should. You will want to listen to this one a couple of times. There is also a transcript of this episode so you can print off the details. Tips and Tricks for Your Business: Your funnel can “break”. When it does, you’ve got to look at your numbers (1:21) Fixing copy (4:17) Sorry you have to hear this but you have to be willing to light a match to $1,000 for your funnel and ads (9:08) Know that if your front-end funnel breaks even or has some percentage of profit then that is a successful funnel (10:52) Change your funnels step by step and look at the numbers after each step (13:12) Quotable Moments: “If you’re just working on a $100 budget, it’s going to take a long time to generate the traffic to even determine if the funnel is working or not.” “I would say the very first thing you do is tweak the copy. And if you’re tweaking the copy so much that it sounds like a different offer then there’s information there.” “You have to be willing to spend $1,000 at least on a funnel and in ads. If you’re not willing to spend that then you’re not going to get enough numbers going through to see if it’s really working or not working.” Links Mentioned by Dave and Julie: FunnelScripts.com FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar

Why Dave Chose to Interview Bryant: Bryant Garvin has been running ads for over 12 years. He is the ads guy at "Purple"Where he spends more in a Day than what most companies spend in a month. He knows what he is talking about. He explains how to make partners out of your vendors. He reveals his strategy on using multiple networks to scale ads. He even discusses his top 3 hidden networks no one else is using. Tips and Tricks for Your Business: Bryant has realized over the years how overly obsessed people get on one advertising outlet (1:16) The price of focusing on one platform through looking at the cost to reach 1,000 people [CPM] (2:24) The scaling of Purple Mattress to be able to spend $50k/day on Facebook ads and remain profitable (4:38) Bryant breaks down why Youtube can be more valuable than Facebook for your videos (7:44) If you’re looking to migrate your videos to Youtube, Bryant has some words of advice (9:38) Brand lift is super helpful, luckily if you’re like us and have never heard of it Bryant gives us the low down (13:00) Other than YouTube and Facebook, Bryant has 15-16 other advertising channels going for his product (20:36) Quotable Moments: “They’ve gotten in trouble with putting all of their eggs in one basket. And, really, it’s about strategically growing across all platforms and becoming OMNIPRESENT.” “So we’re always looking for a unique place where everybody else isn’t playing where we can still reach the people we want without having to compete with everybody else.” “If you are stuck in one channel and that’s all you’re using to drive your revenue, something will happen eventually: and you will go out of business or close to it so you’ve got to diversify it.” Other Tidbits of the Podcast: Bryant Garvin and his company have helped Purple Mattress launch and become astronomically successful. You can tell just how successful they are by the amount of times you continually see their ads consistently on varying platforms. Although this podcast is not a plug for using Youtube for ads, Bryant brings up several great points as to how it’s underused. While Facebook’s ads have recently received a 117% increase, Youtube’s have remained stable for years. Bryant’s main wish to leave with all of us is for us not to all be “One Trick Ad Ponies”. If we all want to build a true brand then you need to be diverse. You need to be testing where your audience is to see where you should be pushing ads to. Once you see where your audience is you will then be able to see where you can afford to make efforts to expand your audience and reach. Links Mentioned by Dave and Bryant: itunes.apple.com/Stack-The-Odds Bryant Garvin’s Podcast adwords.google.com/Manager-Accounts How to manage your Google ads statistics Other Links: FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar

Why Dave Chose to Interview Julie: Julie Stoian reveals her Pinterest Secrets. Pinterest has become a search engine more than just a social media site. Julie provides step by step detail on how you can use Pinterest especially if you have a product or service that can be shown through images. You will be surprised at the marketing opportunity that exists on Pinterest. Tips and Tricks for Your Business: If your audience is comprised mostly of women then you can’t afford not to be on Pinterest (1:23) Not all of us have the eye for making things “Pinterest Worthy” but Julie has some tips for us to help up our game (3:49) Using GroupBoards to get more eyeballs to your Pins on Pinterest (6:46) GroupBoards have rules to follow, but they’re justifiable guidelines that you can follow and still generate traffic to your funnel (8:10) Getting in touch with Julie to get a jumpstart into the world of Pinterest (10:32) Quotable Moments: “Once you have that image and your template you can just all different kinds of bridge pages and you only need one funnel. You could have 50 different bridge pages if you want but you only need that one funnel. Then all you need is different pins and put them on Pinterest.” “Don’t get overwhelmed and think you have to become this massively cool blogger to get on Pinterest. All you have to do is make a couple of bridge pages and get on those group boards and you can start gaining momentum.” “Along with you image being very beautiful you need to make sure your description is very keyword dense. Think about it like you would from an SEO perspective.” Other Tidbits of the Podcast: Dave comes forth with the fact that he’s not the most artsy person in the world. Links Mentioned by Dave and Julie: Pixabay.com Free Stock Images you can use on Pinterest Canva.com Graphic Design Software you can use for Pinterest Other Links: FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar

Why Dave Chose to Share about his time at Genius Network: Dave Woodward attended Joe Polish’s Genius Network November 2017. Here he shares the value bombs he learned in the 2 days he was there. Tips and Tricks for Your Business: You can’t read the label of the jar that you’re in so you’ll need to look from an outside perspective to see what situation you’re really in (3:22) Focus is something that you do, not something you have. You have to continually work on it to maintain it(3:46) Jason Fladlien reinvented using testimonials, content, and getting 150 “yes’” (5:56) Randi Zuckerberg’s balance of work and life (8:26) Tony Robbins wants you to get obsessive with finding who you’re selling to and why they would want to buy (11:10) Fall in love with your customer, not your product (14:13) Buying back time (16:53) Be 100% in charge but with no control, give the control to others. Funny concept right? (19:10) Quotable Moments: “As you take a look at your life try and focus on what you can get exponential returns on. You’re really trying to maximize your time” “Too often people don’t want to put themselves out there into stressful situations. You have to get out there, you have to live on that. You have to realize there’s so much left that you’ve got to give and get uncomfortable. Get use to being uncomfortable” “It doesn’t matter if you are a [glass] half full or a [glass] half empty kind of person. It only matters if you are going to fill the glass” Other Tidbits of the Podcast: Dave’s favorite one-liner from Genius Network was: “Life is easy when you live it the hard way and life is hard when you live it the easy way.” Dave is a huge enthusiast of grinding through the hard times so you can enjoy the finished product so much more as you feel the accomplished feeling coursing through you. If you’re not throwing up once a month because of how hard of the intensity you’re pushing at then you’re not trying hard enough. Just don’t take that too literally. Randi Zuckerberg, the brain behind Facebook Lives, advised this to her audience purely as a metaphor to remind us of how much we really can do. Tony Robbins told Dave and the rest of those at the conference that a belief is a poor substitute for an experience. How many people do you know that have an abundance of beliefs but little to no actions to go along with them? These kinds of people don’t have as sound of an understanding of what it truly is they believe as much as someone who goes out and acts on their thoughts own notions. Links: FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar

Why Dave Chose to Interview Julie Stoian: Julie Stoian is the FIRST female Dream Car Winner Affiliate, she’s rocking her new minivan in style. Not only was she a Dream Car Affiliate though she is also a 2 Comma Club winner and even a member of Inner Circle. She has become the best at what she does and we’re excited for her to help you learn how you can do the same in your business. Tips and Tricks for Your Business: You can become the best in the world at what you do, if not the best than at least better than what you already were (1:50) There’s importance with becoming obsessed with what you do (4:16) The greatest in the world has mastered their craft to the extent where they are able to help others get to the same level they’re at (7:16) When you teach others what you do, you can be learning more for yourself than you’re teaching your students (9:22) The greatest success you can have is to mentor someone to the extent where they surpass you (10:06) Quotable Moments: “There’s only a limited ‘Best in the World’ slots. But I think a lot of people forget if you aim high, you’ll go a lot further than if you aim low.” “I see this happen all the time with you, with Russell, and with all the people at ClickFunnels is this idea of obsession. People that become the best in the world become completely 1000% obsessed with what they are doing.” “You see that happens when people become the best at what they do, they stop focusing on the money. They know that the money comes with the value and start to focus more on their legacy.” Other Tidbits of the Podcast: How much are you willing to do for your business or clients? Julie’s dentist told her a few years back about the importance of flossing, she had been told this her whole life and had little faith she could change this habit of forgetting to floss. However, she decided to take action and finally devote the time to develop the habit. Years later her she’s still flossing and she’s learned to apply this principle in her own business. Life has more meaning as money becomes less of a focus and your legacy takes its place. Julie has set the goal this year of becoming one of the best funnel building teachers in the world. She loves what she does and now that her dream has finally become a valid source of income she can really start to devote all her time into it. Links: FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar

Why Dave Chose to Interview Phil Singleton: Ezra Firestone reveals his secrets to scaling e-commerce businesses. He has been doing this for over 12 years. He reveals what multiple you need to be at to be profitable. How to pick an industry and dive deep into a profitable niche. Most importantly he tells you step by step what you need to do to scale your business from startup to 6, 7 and even 8 figures. He consults on multi-million-dollar e-comm acquisitions and reveals his secrets in this episode. Tips and Tricks for Your Business: Ezra is a firm believer in focusing on your product’s multiple as opposed to its initial price point (2:47) We’re going to take a brief break from the value bombs of selling multiples to let you in on how Ezra got his business up to 8 figures (5:41) Premium products is someplace that Ezra feels the most comfortable spending his time and resources (16:27) Ezra knows that his business model is not the best one in the world, but it works for him the way that he wants it (21:15) Sales Process, you’ve got to understand sales process if you’d like to improve the use of your ad spending (26:53) Ezra’s last tip he wants to share with us is the importance of video marketing (28:15) Quotable Moments: “I lean now towards mass market. I want to be able to say this product is relative to anyone of this gender in this age range. That’s my ideal, right, and then you niche down from there.” “What I’m trying to do is plant seeds, water those seeds every month for four months, and grow a mango tree that feeds my family for generations. I don’t want to just go out and spear a bunch of fish one day.” “More things have failed than worked.” Other Tidbits of the Podcast: Ezra’s business may have a yearly revenue in the millions, but his heater breaks for unknown reasons at the most inconvenient times just like the rest of us. Ezra learned that losing money on the short run for marketing is what catapults your business forward in the long run. If you can sell 30 $5 ticket items that’s great, BUT Ezra wants you to think of how you’re going to pay for more ads to get other people to buy it. Will those same people come back to buy again? Not likely. With transparency, your company can get the jump on this competition. Ezra comes forth with his and Russel’s secret Ju-Jitsu vs. Wrestler square off they had in the kitchen at Pirates Cove. We are potentially going to be presented with a round 2 on Funnel Hacker TV down the road. Prepare yourselves for a showdown that’ll rock the internet harder than the release of “What Does the Fox Say” on YouTube. Links Mentioned by Ezra and Dave: Everlane.com SmartMarketer.com Other Links: FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar

Why Dave Chose to Interview Phil Singleton: Phil Singleton has owned and operated a digital marketing agency since 2005. Now he has more business than he knows what to do with. He reveals why on this episode. He is an award winning author but nothing has given him as much credibility as being a Podcast Guest. He explains the SEO benefits of Podcast guesting, the things you need to do, the things you should not do and what you can do to get on more podcasts and get referred by the host to other podcasts. Tips and Tricks for Your Business: Phil tells us why podcasting is so beneficial for SEO (1:25) Dave gets Phil to disclose his secret of content marketing to go from a blog post to a kindle to a podcast earlier than he had planned (9:11) Being multidimensional is key in your business and is something we use here at Clickfunnels (14:47) Phil writes up other people’s show notes if they aren’t already just because of the amazing value it adds for him (20:31) Quotable Moments: “I’ve been doing this for 12 years, I’ve never seen any content marketing or SEO tactic delivered this much value and benefit for this kind of effort that we’ve put into it.” “We were already going down this path because our whole thing these days is building people’s authority and separate them and try and make their websites look good in the niche they’re in.” Other Tidbits of the Podcast: Phil is an advocate for being a guest on a podcast to grow your reach. He even said how he kicks himself in the butt for not making his own podcast earlier. Dave HATES writing out blog posts it’s just not his strong suit nor his interest as opposed to public speaking. Due to Phil finding this so relatable he gave us a few places to go to look for outsourcing these more tedious tasks to people more experienced than us This podcast will be a test-run to being posted onto more social media platforms than ever. Of course, Phil was flattered. Links Mentioned by Phil and Dave: Phil’s Main Website kcwebdesigner.com Phil’s Book Website: seoforgrowth.com Phil’s Podcast Booking Service: podcastbookers.com Outsource writing resources bloggerlocal.com/national/best-blog-writing-services Other Links: FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar

Ryan Lee and Brad Gibb have become the #1 Financial Consultants for Business Owners and Entrepreneurs WITHOUT having to leave the comfort of their home offices. Their industry is plagued by red tape and regulations on what you can and cannot say. They have been able create a marketing system that pre-qualifies leads which cuts the typical 3 to 4 appointments down to 1. They reveal what they do in their business and also how they are helping others duplicate their system. Show Notes Ryan and Brad met getting out of a rat race in the corporate world Employee to business owner to investor, a Ryan and Brad tale Empowering your clients so they can make money instead of making it for them Ryan and Brad have turned the investment industry on a side that it has never before been New Opportunity Vs. Improvement offer: Which is your business? Dave went through the application for Ryan and Brad’s Investment Service It’s possible to hate selling to people but love marketing, you just need to do what they did first If you customize your product in a niche enough, you will become the name for that niche You can help all of your clients more if you automate your systems like Ryan and Brad have done Ryan and Brad knew that financial advisors weren’t creative enough to make websites, so they found out how to make templates and sell them to their friends and clients in the industry Quotes: “The more you know, the more empowered you are.” “It sounds cheesy and fluffy but it is the truth; because we’ve mixed it with our experience and our unique way of doing everything that we’ve really made this OUR practice and nobody else does it.” “For us to be able to create a course, deliver a course, and give people websites that function and work that they could take our levels off and put their levels on was phenomenal.” Links: AtlasWealthSolutions.com/playbook AtlasWealthSolutions.com/toolkit FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar

Lisa Wendler has gone from training horses to living her dreams helping other women live theirs. She attended her first Funnel Hacking Live event in 2016. Over whelmed with what appeared to be a lot of techno babble, she broke through and reveals how you can too. Show Notes This might be a different podcast for you Lisa Wendler’s husband spent $5k on Clickfunnels and inadvertently launched his wife into it Lisa, through clickfunnels has retired to do the job she really feels right doing Lisa found her niche in a group of people she very easily relates to, depressed women When the market crashes and you lose acres of land, you make a wedding venue, right? Quotes: “Behind the scenes, and I think that’s what most important is, understanding your niche, speaking their language and knowing where to find them.” “Overcome those limits of saying ‘You know what? I’ll just be me and I can find my voice’ If someone loves me then they love me. That’s their projection and that’s their journey.” Links: AlphaWarriorWomen.com FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar

This is the 2nd time I have been to Tai Lopez’ mansion in Beverly Hills. This experience was totally different than the first time. I reveal what I learned while there with Russell Brunson. The evening got started late and went till 2 am. I reveal the value bombs that were shared between Russell and Tai. Show Notes How much money would you pay for the process to sell a service as opposed to the actual service itself? If you want to know how well your business is doing, look at your cost to acquire a customer There are false beliefs that you can prove wrong to show the need for you? Dave wants you to realize the importance of selling something you don’t have Curate the product you are affiliating or even selling You, like Ryan Moran, can be become known for using other people’s content well Type “A” Players Quotes: “Document the process while you’re going through creating some of the content. The process you’ll find is, typically, more valuable than the content you create.” “If you can identify what the false beliefs were and then identify what had happened to you to actually change those beliefs, that is how you sell anything.” “A players are exponentially more valuable on your team than B players.” Links: FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar