ClickFunnels Radio

Why Dave Chose to Talk about Permission: Do you require permission to be successful? Most do! Many people struggle with the baggage of life and look to others to give them the permission to be successful. Dave Woodward details the personal experiences most go through to become successful. As a marketer, it is your job and responsibility to provide the “freedom” your clients, prospects and followers are looking for. Tips and Tricks for You and Your Business: Permission, giving it to yourself and getting it from others. (1:56) The rush of one level of permission. (4:18) The people you market to want you to give them permission to succeed. (5:02) Dave Woodward gives you permission to be successful. (7:02) Quotable Moments: “All of a sudden these doubts and these thoughts are beginning to weigh me down. It is crazy how I’m allowing this one man, who doesn’t even know me at all, to control my thoughts and my emotions.” “It was funny, I was having this conversation with [Russel] and he says, ‘It’s fascinating these people pay me $25,000 a year and sometimes a lot of them just want me to give them permission to be successful.’” “We go through this crazy paradox of you want permission but you don’t really need permission.” Links Mentioned by Dave: Dave@ClickFunnels.com Get in touch with Dave about the topics you want Dave to discuss and the people you feel he should interview Other Links: FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar

Why Dave Chose to Interview Julie Stoian: Julie Stoian gives you the tips and tricks of how to grow an engaged Facebook Group. Engagement is the key to growing a group organically. Julie details 5 things she does to help grow her group and what we are doing to grow ClickFunnels Facebook group as well. Tips and Tricks for Your Business: Julie defines for us how we can tell if our Facebook group really is engaged. (1:49) The concept of Timed Content. (2:25) Julie recommends that we become friends with our community and gives some examples (3:24) Julie occasionally allows her own clientele to promote within her thread, something she recommends for us (5:00) Julie breaks the news to us that we no longer can have “Entrepreneurial Groups”, ours need to have a purpose. (8:02) Quotable Moments: “Speed is the name of the game when it comes to engagement.” “People like to join groups for the networking. If you give them a little spot, that’s controlled, where they can promote it helps the engagement, it helps the group, and it also helps them feel like there’s opportunity there.” “A lot of people have groups because they just want to sell to them. Like you can sell to them but make sure they have another incentive to be there.” Other Tidbits: When you go on Facebook you can find plenty of red oceans in the “entrepreneurial group” sections, you need to carve out a different niche there. If you are selling coaching to help people improve their business or even selling simple products it is detrimental to your time and energy to be in those red oceans. Carve yourself out a blue, underappreciated, or even brand knew section to help expand your reach to its full capacity. Links Mentioned by Dave and Julie: Facebook.com/groups/clickfunnels FunnelHackingLive.com Other Links: FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar

Why Dave Chose to Interview Josef Rakich: Josef Rakich and Ken Brickley generated over $1.6 million in less than 10 months in a hyper competitive niche. They sell meal plans and fitness training programs in what most would consider to be a ‘red ocean’ environment. They reveal the secret to being able to bounce back from a declining business to now being able to sell worldwide. Their tips and secrets can help you no matter what you are selling. Tips and Tricks for You and Your Business: Josef and Ken let us in to how they automated their fitness company to increase their ability to help others (4:43) Josef goes further into how you can clear up a “Blue Ocean” for yourself in what was previously conceived as a “Red Ocean”. (7:08) Staying dominant in the SnapChat realm through your stories. (9:16) We learn that Josef and Ken rarely sell their full service initially. (12:30) After their clients have opted in their next step in the funnel is to help them understand the price point. (16:46) We need to build our stories before we extend our offers. (22:41) Always remember that each social media platform vibrates at a different frequency for you to match. (26:32) Quotable Moments: “That’s why we created some software that allows us to take everything into consideration to still produce the perfect workout plan, the perfect meal plan for all of my clients as if I was to personally write them out each one.” “Nothing closes better than a story format.” “Something like that story format, it gets that message to them simply and clearly and they can understand. It’s not too long, not too detailed but it gets them exactly the message we want to give them.” Other Tidbits: Josef left the Personal Training circle because it wasn’t scalable. Links Mentioned by Dave, Josef, and Ken: JosefRakichFitness.com https://get.macroactive.io/macroactive  Meal Plan Software that Josef gives to his clients Other Links: FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar

Why Dave Chose to Talk about What We Sell: Dave Woodward wants to lay out the details for the pros and cons to the types of products that sell best. He reveals secrets successful marketers use to sell products as experiences and what you can do to have similar success. Tips and Tricks for Your Business: Selling a product that is purely commodity vs. an experience. (2:08) Changing your marketing standpoint from commodity to experience. (4:42) When you look at successful people, they sell experiences (8:00) Quotable Moments: “Unfortunately for most of us that are in marketing we end up going the exact opposite direction. Our product becomes very price-sensitive, very commoditized.” “But once you start bundling it with different products and services where someone no longer compare it to other water bottles. It now becomes an experience that the person is going to get along with that.” “Even though you’re selling a product or a commodity you can still have an experience. Try to find different ways of creating it, most of it is through your marketing.” Other Tidbits: Dave loves ice cream, his wife loves Lu Lu Lemon. Links Mentioned by Dave: FunnelHackingLive.com/get-your-ticket-now FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar

Why Dave Chose to Interview Julie Stoian: I get asked all of the time how to launch a funnel if I don’t have any money to spend on Facebook or other Ad platforms. Julie Stoian provides 6 different ways you can use to get free traffic to your funnel. The key is to get started asap. Tips and Tricks for You and Your Business: Traction Marketing, it’s kind of awesome guys. (0:58) Dave and Julie stress the difference between a gift between a gift and a bribe. (4:54) SEO, Search Engine Optimization, is still something you can do and Julie breaks it down for us. (8:10) Quotable Moments: “Usually what happens is if you go out and help 100 people, 20 or 30 of them are going to go in and click on your profile and there’s your ‘Wallbait’ sitting right there.” “If you don’t have money to send on a huge ad budget then what you do have is time. And so make sure that the time your spending is of value to you and of value to the person you’re reaching out to.” “Again, it’s about delivering content that the platform, and the people on that platform, actually like.” Other Tidbits of the Podcast: There is a fine line between a bribe and a gift to show appreciation. Dave tells us about how somebody who had sent a handwritten letter and miniature copies of Dave’s favorite book no bigger than his thumb. This gift meant a lot to him personally and although no favors were reciprocated, he gained a lot of respect for this man. Dave then contrasts this to someone else who gave Russel a somewhat thoughtful gift and shows up the next day expecting to be able to borrow some of Russel’s time. Although Russel pulled himself away from his work for this guy, their relationship ended there as he didn’t see any reason to associate with someone who would have such an entitled persona. Links Mentioned by Dave: FunnelHackingLive.com Come see Julie in Atlanta March 23rd and 24th and ask her your questions as she hosts one of our Round Tables! Other Links: FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar

Why Dave Chose to do this Podcast by Himself: Dave Woodward wants to discuss with us his own entrepreneurial experiences and then relates them to the pain each of us experience as entrepreneurs. He gives 3 secrets to his success and that of others who have fought the solo-preneur battles and come out on top. Key Points in Dave’s Podcast: When your doctor tells you back surgery, although your worst nightmare, is an unavoidable prospect what do you do? (3:08) We’re all by ourselves as entrepreneurs most of the time, but we don’t need to have every hat resting on our head. (6:04) If you work alone as a solopreneur and you’re not going to masterminds you’re not living your full potential. (6:51) As an entrepreneur, there are an endless number of things that provide value to you. (9:40) Asking for help is never a sign of weakness but it assuredly will help stimulate growth in your business. (10:24) Quotable Moments: “I just want to let you know that there is nothing wrong with reaching out for help.” “Find out what area do you need the most help with this year and focus on that one need and join a coaching program or mastermind for that.” “Don’t wait until things get so bad that you literally have to have surgery in your business where you have to cut things off and go with something super drastic.” Other Tidbits of the Podcast: Dave doesn’t like to divulge a lot about himself, but through talking with a personal coach of his he felt opening up about his past experiences would have potential with helping others know they can be successful as well. Dave is a believer in capitalism. He’s fanatic about the fact that small businesses have the potential to rule the world. Links Mentioned by Dave: Alex Charfen’s Momentum Podcast FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar

Why Dave Chose to Interview Josh Ryan: Josh Ryan lives in New Zealand. At the age of 15 he started playing around with Instagram. 3 years later he now has millions of followers. He details the steps he uses to gain engaged followers and how he uses Instagram for his personal business and now for his clients. His steps are things you can use to build an engaged following on Instagram. Tips and Tricks for You and Your Business: The definition of engagement through Instagram. (3:02) Working out how you can get more engagement on Instagram through a Call to Action. (5:05) Dave and Josh discuss the vitality of using your Instagram Stories for connecting to your audience. (6:07) How can you use Instagram, an algorithm solely based around pictures and short videos, to sell products and grow your business? (8:15) We need to warm up our audiences on Instagram so they will spend their time and money on us (9:18) Quotable Moments: “Starting again, I probably would’ve built it more around me because it’s just so much more powerful and impactful.” “It’s much easier to sell if you build a big audience on Instagram then take it to a Facebook group. That’s what I’ve tested most recently and it’s pretty powerful stuff.” Links Mentioned by Dave and Josh: Josh Ryan’s Instagram InstaMasteryAcademy.co/Academy Other Links: FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar

Why Dave Chose to Interview Julie: ClickFunnels is one of Zapier’s top ten fastest growing apps. Zapier now has over 1,000 apps. In this episode Julie Stoian shows you step by step how to how to use Zapier and ClickFunnels together to make you more productive. Here are 3 of the Zaps she walks you through: 1). Inviting People Into Your Facebook Group After They Buy a Course 2). Create New Sales Pipeline in Trello When Leads Come In 3). Following up with Attempted Failed Purchases. This was recorded on a Facebook Live and you can find the video on our FunnelHacker.TV YouTube channel. Tips and Tricks You can Use in Your Own Business: Julie lets us in on how Zapier can help us track the leads we get through ClickFunnels (5:16) Through combining Zappier and ClickFunnels Julie has found it easier to access lost payments (10:10) Julie answers questions from the audience (15:36) Dave and Julie dive into how you can automate your business through apps (17:00) Julie breaks down why integrating Zappier with ClickFunnels is so simple and beneficial (19:23) Webinar Integrations (21:54) The audience asks about zappier and ClickFunnels (24:00) Important Question: Is Zappier trustworthy? (28:56) Quotable Moments: “Pretty soon, developers are working on it, you’ll be able to push information into ClickFunnels instead of just out from it. So that’s coming out soon. Date to be determinined.” “If you take nothing away from this training except this one key point: if you have a new contact, a new purchase, or failed payment those are the three ways that ClickFunnels can send trigger information going out.” “The truth is that automation frees you up so that you can connect with your customers more and stop doing all of the little tasks that are getting in the way of your day.” Other Tidbits of the Podcast: Trello is the glue that holds CickFunnels’ productivity together, and Russel Brunson’s love affair of a software. Julie uses Zappier to send her texts every time she makes a sale. This way she has excuses to bust out into the happy dance throughout the day. Who doesn’t love a good reason to do a happy dance? Links Mentioned by Dave and Julie: Zappier.com Trello.com Other Links: FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar

Why Dave Chose to Interview Tyler Shaule: Tyler is a 2 Comma Club award winner and the Executive Director of a Christian children’s summer camp in Canada, the best job in the world if you ask Tyler. But as his camp faced shrinking enrollment numbers he saw that moving marketing and registration online would be a good move for his business. The only problem was he didn’t know how to do it. He eventually found our ClickFunnels software and began applying the “offline” principles he was familiar with to drive up the online sales (about $1.12 million in 8 months) for camp sessions. Tyler has even been able to receive an award from a national fundraising association from his donation funnel. Not only has he found success in increasing the revenue for his summer camp, but other businesses have reached out to know how he did it. Since most of them are “offline” coaches and service he finds a lot of relatability to their struggles. Tyler has been able to help these new clients of his make the same trip he did to getting their own “online” clients. Now he has his own consulting business where he gets paid up to $10k per client. Almost forgot to mention this last part, 5 years ago he was a high school math teacher. Now what was your excuse for not following your dream again? Tips and Tricks You can Use in Your Own Business: From Math Teacher to Camp Director to Online Marketer (1:04) Tyler’s $1.2 million funnel logistics (4:29) Increasing retention when you only sell a week-long camp trip (8:41) Tyler Turned his “Free+Shipping” Funnel into a “Donor-Conversion” Funnel (14:06) Starting up a Camp-Marketing Consultancy when everyone wants to know how you’re doing well (17:36) Getting in contact with Tyler Shaule (19:38) Quotable Moments: “If I can do it with a summer camp in Canada, you can do it with anything.” “In our industry, the buyer’s journey is like 6 months to 8 months long. So, we kind of have to walk with them throughout that whole time.” “That’s what I want to do, I want to put that word out, encourage regular people like me to just jump in, and get ready for the success that can come when you have the right Mentors, the right tools, and the right mindset to just really get in there and do it.” Other Tidbits of the Podcast: As Tyler’s business relies on their ability to invoke trust in customers so they can see why it’s good for the kids to attend the camp and why it’s safe to leave their kids at this camp. He was able to solve this problem through the use of social media posting of other families. Links Mentioned by Dave and Tyler: FunnelHackingLive.com/get-your-ticket-now www.facebook.com/tyler.shaule Tyler Shaule’s Facebook FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar

Why Dave Chose to Talk about the Secrets of Emotional Connection: Recovering from recent back surgery has created a couple of learning opportunities for Dave. He reveals what Russell taught him about how to truly connect with your audience. He introduces the concepts of feel, felt, found and how they relate to the people you want to serve. He also dives in to how you can use the concept of emotional connection in your videos and sales copy to increase your connection with your audience. Tips and Tricks for You: Russel helped Dave realize the importance of breaking down your own walls in relationships inside and outside of business (1:30) Don’t give other people the impression that you only care for service-level relationships (2:46) Using “Feeling Words” (4:09) True Empathy (5:21) Selling people on emotion will backfire if you’ve built the emotion their feeling on misconceptions (7:17) Dave cares a ton about people yet struggles in how to correctly convey this to them (9:36) Quotable Moments: “One of the reasons that you’re struggling right now with trying to connect with more people in your stories is you never will let people know how you’re really feeling. You won’t allow yourself to let the walls down and be more vulnerable.” “It’s fun having Russel as a business partner but also as a dear friend. We’ve known each other for over a decade now and it allows us to just be like brothers sometimes.” Other Tidbits of the Podcast: Dave briefly touched on how Jason Fladlien broke down how he felt during one of Russel’s Webinars after he had already pitched to increase Russel’s sale rate and decrease the refund rate. Jason spent nearly an hour going over this and helping people resolve concerns before they even thought they had any to solidify their resolve of needing this product. After they had realized the need they had for the product, they were then able to earn back the money they spent twice as fast as before because of the emotional drive that they had also been sold on. Links Mentioned by Dave: Dave@Clickfunnels.com Dave’s Email FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar