ClickFunnels Radio

Why Dave Decided to talk about One of the Most Expensive Movie Tickets He’s Ever Had: Last week Dave had an “interesting” experience as a customer at a movie theatre. The movie started late and then full on stopped working 10 minutes in. Tips and Tricks for You and Your Business: (1:44) Your “popcorn” costs $0.25 to make, is that worth more than your customer? (8:16) Spending the time and energy on the WHY people cancel (9:05) Your refund policies and attitudes can influence your retention rates Quotable Moments: (6:42) “If people understood the customer service impact and why it’s so important then literally instead of just giving out $0.25 of popcorn they would’ve saved hundreds of dollars in refunds and not ruined the customer’s experience.” (8:26) “I need to understand my customers better. I need to make sure that if a person is leaving, that there it is some reason that we cannot solve. Because there should be no reason for anybody to leave.” (10:15) “Are you creating more problems for your customers than you are solving?” (12:04) “If there is a $0.50 popcorn that I can provide to somebody to prevent the loss of a $25 sale, I want to know about i Other Tidbits: Dave should start getting an affiliate link for Lulu Lemon with how much he uses their customer service as a teaching lesson. Personal Message Dave if you have any concerns about Clickfunnels and how we deal with our customers. Important Links:FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar ---Transcript--- Speaker 1:       00:00         Welcome to funnel hacker radio podcast, where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets, and how you can get those same results. Here's your host, Dave Woodward. Speaker 2:       00:17         Right? Everybody. Welcome back. This is got to be a fun little podcast because it's a real life experience. I just had recently and I'm, I was listening recently to Russell's podcast. If you haven't listened to it, I highly, highly recommend that you do. And it's called he who has ears to hear. Let him hear. Uh, so if you haven't listened to that, I'll have a link down in the show notes. You can listen to. Definitely recommend you listen to that one for sure. And one of the things about this is I, I find in my own life as I'm out, that everything in life relates to a story, uh, in business in my personal life and I find so many different correlations and I'm, I'm trying to connect the dots quite a bit. So, uh, last night, um, my wife and I went out on date and she wanted to go see the new Harry Potter Greenwald movie for different titles of it. Speaker 2:       01:07         Uh, but this was what went to this movie and I thought, Oh, it'll be great. It's a fun little date night. Went out to dinner beforehand, had a great, great dinner, go to the show. We get to the show and first of all the show starts like seven minutes late. Not a big deal, but it was like, man, this is what's wrong with the movie. And again, not in, I was with my wife, so I really didn't care, but it was just fun to spend time talking to her. But she knows, she's like, man, these movies are starting later. I don't know what the deal is. And then we sit down and the movie begins to play and we get about, I think the movies like two and a half hours, like two hours, 20 minutes, a long movie. But we get about the hour mark and all of a sudden the movie starts to skip. Speaker 2:       01:47         It starts to like buffer. And I'm like, I would expect this at my house, but not in a movie theater. And so this movie starts to buffer and it goes on for a couple of minutes. And then I see someone come in, it looks like manager or something and they're sitting there on the front row. I think there are probably sitting there hoping that the movie was going to correct itself. And so they sit there and it gets the point where it literally just stops and you almost see this circle of death spitting going. It's buffering, buffering, buffering. I'm like, I didn't even know that's how movies played today. But anyways, it did. So, uh, the lights come on and the assistant manager basically stands say, Hey, you know what? Hey listen real quick, we're going to get this fixed right away. It'll take us just a few minutes and if you want to, if you've already bought some popcorn, go ahead and go get a refill on the popcorn for us on, on us. Speaker 2:       02:39         And she goes, it might take more than a couple minutes, might take you know, 10 or 15. And I'm like, Whoa, 10 or 15 minutes, that kind of changes my plan for the night. So I thought, you know what, I'll at least go get some popcorn and see what I can do. So I go out and get some popcorn. I thought, you know, I'm going to just see, see if they. What's the chance that they're actually give me a discount. I didn't buy any popcorn. So her offer was to refill for free. Popcorn had already bought. So I hadn't bought any. And so I said, you know what, listen, I'm in a movie theater 10 year. We're watching the movie. It got stopped. I'd like just a small popcorn. It's like six and a half bucks for this little tiny bag of popcorn. I'm like, AH, who cares? But if that accident, see I'm going to see what happens here. Speaker 2:       03:19         Said, you know, I don't mind paying for the popcorn, but can I get it even a discount on the popcorn because the movie's not playing good. Well let me go check with my manager. So it comes back from talking to his manager because Ah, if you already bought the popcorn, we would've given your refill. But since you haven't bought the popcorn, no, we can't give it to you. I'm like, so let's make sure I understand this here. This is popcorn literally might cost you twenty five cents for the bag of popcorn and you're saying no and you're going to destroyed. You're going to totally change my customer experience here. And then at the register, right next to me is another lady from the same theater, uh, and she says, Hey, go, can I get some popcorn? It's like, no, you will have to pay for that. She goes, well, can I get a drink and get anything? Speaker 2:       04:02         It says I'm just, I'm trying to pass the time while you guys are fixing this. Like, no, if, if, if you already bought it, will refill it for free. But if you haven't bought it that no, you have to pay for it. And I'm sitting there going, okay, listen, I think the movie tickets are like 12 bucks. So it's like 25 bucks for the two tickets from my wife and I, you're totally destroying the customer experience of what's going on, where all you had to say was to get up and say, listen, this is gonna be about 10 to 15 minutes, just free the inconvenience. Why don't we go ahead and we'll give free popcorn to everybody in the theater and a free drink and you would have totally satisfied everybody. So I, I said, well, you know, what? Can you go get your manager real quick? Speaker 2:       04:39         I just want to talk to them. So the manager comes back and she says, Oh, you know what? I'm sorry, I can't, I can't talk to you right now. I've got to get this movie fixed. I said, well, I'm actually in that theater. And she goes, well, you know what? We can't give you a free popcorn. It doesn't work that way if you've already bought it, we refill it. I'm like, fine. So she goes and, and I buy the popcorn. Anyways. I go sit down next to my wife and it's now been like seven, eight, 10 minutes and there's no chance or no sign this movies even get it started and everyone else is getting restless and you hear, you know, people are on their phones, lights are on, people are chatting. And my wife turns to me. He goes, you know, Dave, this is kind of crazy. Speaker 2:       05:16         We're going to be sitting here and when the movie starts, I've kind of almost lost the connection. And she goes, I can't believe they made you even pay for the popcorn. This makes no sense. Now that you know what, that's right. Um, I'm going to just go ask if I can get a refund on the tickets. So we leave. We go out and get a reef. I basically asked the box office said, hey, listen, I don't need, I've already paid for the popper and I don't care about the popcorn, but we're not going to watch the movie. It's, it's not gonna even doesn't make any sense for us. Can I get a refund on the tickets? Because, um, well, do you have your refund? Do you have your receipt? I'm like, I don't have my receipt. I said, I've got my debit card that I paid for it. Speaker 2:       05:57         With it goes, well, you really need to have your ticket stubs. I'm like, listen bud, this is not my fault. This is your guys' experience. Um, I'm on a date with my wife. And he goes, well, let me see. So it gets manager comes over and goes, you know, what, find a, I don't even know what's going on in the theater. Um, yeah, go ahead and just get there, give them a refund so we get a refund and I'm walking out and I'm talking to my wife about this and sitting there going, not only did I get a refund, I then saw three people behind me coming up and asking for refunds as well, and she's like, you know, if I don't even know if I want to come back to the theater and watch this movie again because we're halfway through it, just because I'll just wait until it comes out on video and then we'll just watch it at home. Speaker 2:       06:41         So I'm sitting there going, if people understood the customer service impact and why it's so important, they literally. So instead of giving out fifty cent cost to them for the popcorn, they ended up refunding probably hundreds of dollars of tickets and created terrible experience. So then we, we leave and I'm still in a state with my wife. I'm like, I want to make sure we end this with a positive note. And so one of my favorite things my wife loves is Lulu Lemon. So literally across the theater in the little village here in Boise is the legal limit. So we walk into Lulu Lemon and the experience is totally different. Walk in, we're greeted by people. They're like, oh my gosh, welcome. Are you guys doing Christmas shopping for someone else? Are you shopping for yourself? And I said, you know, actually were just shopping for my wife and said like, well what can we help you with? Speaker 2:       07:33         And, and she goes, I, unless I know what I want. And so she goes, picks out three or four different things, tries them on there. The customer service at Lululemon is off the charts crazy. I, she wanted a, a down vest. They didn't have the right size, so like you don't. If you'd like I can, we can get it for you. We can have it shipped here. We have shipped to your house, we can do it. Whatever you'd like and the customer experience is totally, totally different and sure enough what happens is we end up spending, I don't know, $140 or 150 bucks and at Lulu Lemon just to get a couple of pieces and the experience a customer services completely different mind. The reason I mention this is I was at the office yesterday and there was a person who had canceled and I'm like, I want to start finding out why do people leave? Speaker 2:       08:19         Because for me there'd be no reason in the world for anyone to ever leave clickfunnels and if they're, if they're leaving, I want to know why. And so last night I started having the same thought they can. I need to understand our customers better. I need to make sure that if a person's leaving, that there's some reason that, that we literally cannot solve because there's no reason for anybody to leave and I think in your own business and my business as far as for our sales teams and everything else, if we aren't doing what's necessary to provide the very, very best customer service to someone who's already invested in us, there's something wrong with us. It's not the customer's issue. So I get. My only reason I mention this is as you take a look in your own business, once a person has invested money with you, that trust is already. Speaker 2:       09:03         There is an exchange of trust that's taken place. You have to do everything possible to make sure that that experience is that you deliver not only the experience that they bought, but an experience. It's even greater than that. It's one of the things I love about Lulu Lemon because if you buy a product, in fact, we bought a gift for my daughter in law, Fran. And uh, there was a snag in the leggings and this has been almost a year and she brought them back to while she was here visiting last week. She takes them back to Lulu Lemon. They exchange it and give her a brand new pair with no questions asked. Norstrom works the exact same way. Costco works the exact same way. It doesn't matter if the customer is wrong or not. It's a matter of, of what is the value of that customer. There is such a eight. Speaker 2:       09:53         Understand even for a movie theater, it's not the $25 ticket for two people to watch a movie. It's the fact that they're going to come back again. They're going to bring their kids, they're going to come back with friends. Now all of a sudden there was other movie theaters that I can go to. Yes, this one's a little bit closer and it's more convenient. But if I have a terrible experience there, I probably will go somewhere else or I may just start buying more movies in at home. Understand what your old customers. You have to realize what is the problem that are you creating more problems for your customers, then you're solving what is the flavor in their mouth that they leave with? For me, it would have been popcorn. Give me a free popcorn. It costs you fifty cents and you would've saved a $25 sale. Speaker 2:       10:36         Um, so a couple things I'm going to say here real quick. If for some reason at click funnels, we're not providing you the very best customer service or things you feel we need to be doing different, would you please send me a private message? Let me know what that is that we value as a customer more than anything else. Again, we have or 70,000 customers. I know some leave it. I understand. I understand that I can't satisfy everybody, but if there's certain things that we're doing that we need to fix, by all means, I want to know what that is. So pleased. If there's something that you're aware of or that you're hearing about, reach out to me. I want to know. I want to find a way of correcting it, fixing it, and making it happen. Second, in your own business, I would encourage you to do the same thing. Speaker 2:       11:18         Talk to your customers and now we brought into a hillston validity. Start talking to our customers from a retention standpoint. We soon will be looking at at onboarding, making sure we have that kind of relationship. We're going to be looking at a migration team, helping people migrate from other services over to click funnels, because I want to know what that customer experience is. There's A. There's a trust between you and your customers, between us, between me personally in my, our customers at clickfunnels. I want to know what that is. There's no reason for a person to leave if you're providing what you believe to be the very best product and service, but there's a disconnect. You gotta find out what that is. So again, it's pleased if for some reason we're not delivering, I want to know because I don't want someone. If there's a 57 popcorn that I could provide to someone that's gonna, prevent someone from leaving from a $25 sale, I want to know what that is a. Speaker 2:       12:11         again, it's I love looking at life and comparing my life lessons to business and everything else. Hopefully you find value in this. Again, reach out to me. Let me know if this is, if these types of podcasts are valuable to you and if they're not telling me that too. I don't want to. I value your time. You're taking time to listen to this and it's the only thing I cannot give back to you as your time, so please let me know if this is a value to you, let me know. If it's not, please let me know that as well. Have an amazing day and again, thank you for taking the time to listen. Speaker 3:       12:41         Hey everybody. Thank you so much for taking the time to listen to podcasts. If you don't mind, could you please share this with others, rate and review this podcast on itunes. It means the world to me or I'm trying to get to as a million downloads here in the next few months and just crush through over $650,000 and I just want to get that next few 100,000 so we can get to a million downloads and see really what I can do to help improve and and get this out to more people. At the same time, if there's a topic, there's something you'd like me to share or that you'd like me to interview, by all means, just reach out to me on facebook. You can pm me and I'll be more than happy to take any of your feedback as well as if people would like me to interview. I'm more than happy to reach out and have that conversation with you. So again, go to Itunes, rate and review this, share this podcast with others and let me know how else I can improve this or what I can do to make this better for you guys. Thanks.

Why Dave Decided to talk to about Protecting Your Achilles Heel: Dave has a fascination with Greek mythology and their stories, after all creating and telling stories is his job. Today he wants to help you see just how the story of Achilles’ Heel applies to your life and the concept of your ONE THING. Tips and Tricks for You and Your Business: (3:07) We all have an Achilles Heel in life, these can have a negative impact on our business and our performance (5:39) Don’t let your Achilles Heel derail your business or your life Quotable Moments: (2:19) “What is the one thing that stops me? What is that one thing that when everything is going great and I don’t protect this one area, life is going to change.” (2:27) “For me, I can tell you that my one ‘Achilles Heel’ is my relationship with my wife” (3:18) “I encourage you guys to first identify what your Achilles Heel is. Then once you found it, find out how you can protect it.” Other Tidbits: After 25 years of marriage, Dave is still a rookie at the whole thing. Your relationships can fuel and derail you while at work and both can be controlled and managed. Important Links:FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar ---Transcript--- Speaker 1:     00:00         Welcome to funnel hacker radio podcast, where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets, and how you can get those same results. Here is your host, Dave Woodward. Hey everybody. Welcome back to funnel hacker radio. No, I'm Speaker 2:     00:19         super excited. Kind of talked about this. A story today. This is one of the things I love Greek mythology. I'm always been impressed just by the, the characters and the battle between the gods and the mortals and mortal man and an and mortal men trying to explain things. And so I've, I've always been really impressed in Greek mythology is one of things I just have always loved, but one of the stories at is probably the most popular stories throughout the entire time here is that of, of Achilles Achilles. Uh, his mom, his name was thetis and she was immortal. He's, she was married to a mortal who is king of the [inaudible]. And what happened was she wanted to be a protect her son and make him as vulnerable as possible so that he wouldn't be hurt. So thetis takes her son Achilles and grabs him by the heel and dips him into the river styx, and by dipping them into the river styx, he becomes Louis am almost immortal. Speaker 2:     01:16         But to the point where he's completely in, there was nothing that could hurt him except for the little tiny spot where her finger and her thumb held him by his Achilles tendon or his heel as she dipped him into the river styx. That's the only cake in his armor. It's the only weakness that he has. And so again, he's involved in the Trojan war, becomes one of the major players in the war and kills hector right outside the gates of the city of Troy. And it's just really the most one of the most important players in in that whole battle. But all of a sudden the gods get angry with him and a person ends up shooting his Arrow and the Arrow is literally directed by the gods into his Achilles tendon, into his heel and kills Achilles. And it just destroys the army and everyone else because they thought this guy was completely, literally immortal, almost unstoppable. Speaker 2:     02:12         And I've thought so much about that in my own life as far as what am I, what's my own Achilles heel? What is the thing that stops me? What is the one thing that when everything else is going great, I know if I don't protect this one area, I'm going to get life's going to change. So for me, I can tell you my Achilles heel is the relationship with my wife. There's nothing else that matters in life. Aside from my love for my wife. And the reason it's so interesting to me is literally life can be amazing. Every will be going perfect in every single part of my life, except if there's something not going well at home. It literally destroys everything else. I stopped publishing. I stopped being able to to tell stories with impact. I stopped being able to communicate the level I want because subconsciously I just know there's something I've got to fix their. Speaker 2:     03:02         It's of the reason I mentioned this to you is every single one of us have our own Achilles heel. For some it's a relationship with someone that means the tons of them. Others, it might be their business, might be your Achilles heel, it might be your physical body, it might be whatever it is, and so I'd encourage you to kind of find out first and foremost, what is your Achilles heel and then once you've found it, how do you protect it? So for me, one of the things I've realized is the best way for me to protect my Achilles heel with my relationship with my wife is to make sure that I'm spending quality time with her. And again, if you understand the five love languages, the number one level language, my wife is time and it's not time, it's quality time. I've made the mistake many times of being there physically, but my mind is at other places and that doesn't count. Speaker 2:     03:50         And so one of the things I'm realizing again, just celebrated 25 years of marriage and it's. I'm a real slow learner here. I guess I think I'm realizing and understanding is the importance of protecting that part in my life. And the reason I mentioned this is a we. So we just went through the Thanksgiving holidays and I didn't realize how stressful they were for her. This is the first time we've actually have had a, all of our family or our, our, our kids, everything else. And then her parents come to our place for the last 25 years we've always gone to her parents' place or to one of her siblings for Thanksgiving. We've never had it at our house. So I didn't think I thought this can be a great experience and everything will be awesome. But what I realized was I wasn't as involved, I wasn't as helpful. Speaker 2:     04:38         I wasn't aware of the things that she needed. And so all the sudden I started seeing and feeling things disconnecting between she and I, which was impacting me and my businesses impacted me and my emotions and impacted me in so many other areas. I'm like, what is going wrong? Everything is going fantastic in my life. We have all this family come in. And what I realized was I was disconnecting with her. And so today we actually have. I planned, our kids are gone for the weekend. Uh, they all went down to Utah to spend time with her brothers and so I thought, oh my gosh, it's just gonna be this great romantic weekend. Just the two of us had planned this trip. We're going to go up to mccall and just get away. And what I realized was what was most important to her wasn't the trip or it wasn't, it was dave, listen, I literally just want to stay home. Speaker 2:     05:21         I just want to be together. I just want to be able to focus on no one else, but just the stuff that I haven't been able to do. And so we, she literally is downstairs. I'm upstairs in our theater recording this. She's downstairs just literally having quality time just for herself. And so my only reason I mention this is as you take a look in your own business, there are things that you have to understand. There are principles that if you mess up, it literally will derail you. And for me, I know over the last week or so, I haven't been as effective in any part of my life because subconsciously I knew I wasn't protecting her. I wasn't doing the things that she needed and that is my Achilles heel, so just understand in your own business and your own life, you, everybody has an Achilles heel and you have to find out what that is and once you find out what it is, you didn't have to everything possible to protect it. Speaker 2:     06:13         For me, I know before we moved here to boise two years ago, one of the things I used to travel a ton and one of the things we used to always do was I would make sure I'm on a quarterly basis that we would get away and it was easier when we lived in San Diego because we literally could go get away and we can go to la. We go to a place in San Diego. We go just a one night getaway and not that it's impossible here, but it's a little more difficult. And so that's why I'm starting to try to find things that. What are the things that strengthened my marriage? What are the things that strengthen my relationship with the most important person in my life? And so I'm really trying to try to pay more again, I keep kicking myself going like, Dave, you're into this thing 25 years, you should have figured this thing out yet. Speaker 2:     06:55         I haven't. Uh, it was fun. I was sitting there talking to my son who is, this is his first year of marriage. So it's kind of a, it was like a 25 year gap between he and I on this and has had the opportunity to talk and just about marriage and relationships. And as a man, one of the things that I, I always want to do is I just, I want to solve problems. I get paid to solve problems in my personal life and my business life. It's, I'm a problem solver. And so I get very, very focused on solving problems. And so some of the things I've realized with my princess is she doesn't want me to solve those problems. What's she really wants is me just to listen, just to be present, just to just do nothing. She doesn't want her to problem solve. Speaker 2:     07:33         She just wants to have someone who feels her pain and relates. And so there's a video I'll have a haven't posted down and a link below in the note in the show notes and if you wanted you to go to youtube and I think it's called a, it's the nail in your head and it's basically a conversation between a man and a woman and she starts off and she sits there and complaints. She goes, oh my gosh, I have this like throbbing pain. It's in my head. And it's like, it's like right between my eyes and I feel like every time I've even put on a sweater, I feel like it rips, it snags, tears and it's. I just can't explain to you how painful this is and it he's looking at her, staring at her going, I'm a sweetheart. It's because you have a nail in your head. Speaker 2:     08:18         And she gets all frustrated. She was, why are you always, why won't you just listen? Why don't you just understand? Why don't you feel? And I'm going, I totally understand this guy. It's like literally, if I can just reach out and pull this nail out of your head, it will be all gone. That's not what she wants, what she wants us so much as to care for it to listen and I'm I'm trying to do with that better. My. The reason I mentioned this to you guys is understand in business, in life, everyone was having an Achilles heel and I just highly recommend that to take the time, especially during the holidays here, figuring out what that Achilles heel is and do everything you can to protect it. I'm, I'm going to try to do even more and over the course of this next year to make sure I protect the Achilles heel of my life, which is the relationship with my wife, which is the most important thing. So again, just realize we all have an Achilles heel. Find out what yours is and protect it. Speaker 3:     09:04         Hey everybody, thank you so much for taking the time to listen to podcast. If you don't mind, could you please share this with others? Rate Review this podcast on itunes. It means the world to me. We're trying to get to as a million downloads here in the next few months and just crush through over $650,000 and I just want to get the next few $100,000 so we can get to a million downloads and see really what I can do to help improve and and get this out to more people at the same time. If there's a topic, there's something you'd like me to share or someone you'd like me to interview, by all means, just reach out to me on facebook. You can pm me and I'll be more than happy to take any of your feedback as well as at the pub like me to interview more than happy to reach out and have that conversation with you. So again, go to Itunes, rate and review this, share this podcast with others and let me know how else I can improve this or what I can do to make this better for you guys. Thanks.

Why Dave Decided to talk to James Smiley: James reached out to Dave recently and asked if he could do this second podcast with him because of all the things he’s had the opportunity he’s been accomplishing. The best part about it all is that most of what he wants to talk about is the little things everybody easily forgets that makes the biggest difference. Networking happens to be one of those things. James has found he does better than most people because of the QUALITY of the relationships he builds through something he’s always focused on: contribution. Tips and Tricks for You and Your Business: (2:48) The systems for high leverage (4:10) “Contribute” from James Smiley’s perspective (6:30) The Highest Leverage Move comes from using other people with contribution in mind (10:54) James Funnel Hacked his way onto Russell’s radar. Who’s radar do you want to find yourself on? (12:44) Your webpage should highlight exactly what your dream client is looking for, get those stats on there. (15:02) Selling Kevin Harrington when he only gives you 11 minutes (16:20) Network to Network (19:00) Who’s the gatekeeper to your networking (21:38) Network with those you know you are able to contribute to (24:54) Understand how the person you want to meet with thinks (28:00) The Long-Term Play Quotable Moments: (2:22) “What I’ve noticed through life, whether it’s through working with sales, working with sales teams, or helping solopreneurs is there’s a way to create leverage, extremely high leverage,  and it’s a system.” (6:54) “So you can see, if you don’t start thinking about the word ‘contribute’ but you start thinking about using other people’s platform or money, the whole system doesn’t work.” (13:24) “There’s a lot of little things like that which I started doing. And you know you never really know if anybody is seeing it, but chances are if you’re doing the right thing they’re going to take a peak at you.” (16:10) “‘I’ve seen your videos and I like it’, those little phrases show me that my little personal branding and marketing out there synergized with him. So it allowed the conversation to move forward because he had more trust with me.” (20:57) “You have to be on point, like when they look at your stuff would they think ‘James is one of us’?” (22:48) “Networking to network is incredibly huge, especially if you figure out how do I honestly contribute” (30:07) “If you contribute to people in the right way, the relationships and all the things that happen, you can take over your Dream 100 in a way that you never thought possible.” Other Tidbits: A quote from our dear James Smiley, “IF YOU’RE NOT USING CLICKFUNNELS, WHAT ARE YOU DOING?!?” If your main goal is to make money off of somebody and not improve their lives, business, relationships, health, etc. then they’re going to find out. Once they find out, they’ll find somebody else sooner or later. Tony Robbins, Russell Brunson, James Smiley, and all these other people have 24 hours in their day just like the rest of us. What they’ve done differently though is they’ve found out how to leverage their time to “hockey stick” up. Get the numbers to make yourself “one of us”. You must contribute sincerely for any form of networking to have a lasting effect. Important Links: www.JamesSmiley.comFunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar ---Transcript--- Speaker 1:     00:00       Welcome to funnel hacker radio podcast, where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets, and how you can get those same results. Here's your host, Dave Woodward. Everybody. Welcome back to funnel hacker Speaker 2:     00:18       radio. This is going to be a ride of your life guys, because I have the opportunity having the one and only Mr James Smiley back on the show. James, welcome to the show again. Woo. What's up? I am so excited. So for those of you guys don't may not know James Out. We did a podcast a while back and I want to make sure you understand this is a guy who's been around for a long time in this whole digital marketing space. He's done over $210 million dollars in digital marketing. I actually in his early twenties, actually I IPO to SAS company, which is super, super cool. Something I have yet to do and has worked with three of the fortune 10 companies. This guy basically knows what he's talking about and he approached me and said, you know, Dave, we did this awesome podcast awhile back, but I've done all these cool things recently and I want to talk about some of the stuff way back when that everyone's already forgotten about and I thought, I love all the deep dark secrets of things that people have forgotten about. So with all that said, James, take us away and let's just see where this is going to go today. Speaker 3:     01:10       Awesome man. Well, I appreciate you. Appreciate Click funnels. If you're not using click funnels, what are you doing? So, um, we ever since it came out, we've moved everything there and it's just been awesome. Appreciate you, appreciate the community and all you guys and gals out there and everything that's going on in the funnel hacker world. So, um, but yeah, you know, one of the things that I've been sharing with our coaching students, you know, we've been super fortunate or blessed or everyone to call it to. We brought on a hundred and three students since me and you last talked, I think it was an August of last year, around the 2017, um, and we do a 15,000 and $5,000. We did a hundred and three students and one of the biggest things that people have been wanting to know and, and it is like how do I get, how do I, how do. Speaker 3:     02:01       Because like, like in business, you know, you, like you have people who have like regular acceleration, right? They just like if you were to graph it, they have a gradual growth or maybe it's like staggered up and down lows and highs. But then there's like those hockey stick moments, right? Where like somebody goes from where they're at and the hockey stick way up and then they plateau and then the hockey stick again. And so what I've noticed through life, whether it was sells, uh, working my own sales teams, running, running with a big company or helping solo preneurs is um, there's a way to create high leverage, like, like extremely high leverage. Um, and it's a system that I really, to be totally honest, I learned it from chat from Chet Holmes who started the dream 100 stuff. And this was a system that he, uh, talked about in, in a VIP session that I was at a, um, I was at a thing with Tony Robbins in chat. I want to say it was like 2013 or 2004. And um, and I learned this, but he's like, this is so, so good that I don't publish this because people can really take it the wrong way. And so, uh, so I wanted to share, Speaker 2:     03:13       have to understand, we talked a lot about dream 100 and even just don't understand the depth of dream 100. It's so much more than just creating a list and send them out a package. So much deeper than that. And Russell spent a whole bunch of time at our traffic secrets course that we did in October down in Phoenix and just blew everyone's mind. And that's why when you were talking to me about this whole idea of, of it being used for good as well as for evil, it truly, truly is and can be. So with that caveat, I want to make sure you guys understand when we're talking about this, we assume that you guys are gonna use this for good and that you're not going to turn this around and uh, destroy people's lives with it. But with that, I really want to kind of dive in. Jane's really kind of go into this whole idea as far as contributing. I know that was one thing that we were talking about. What exactly does that really, really mean from your eyes? Speaker 3:     04:00       So this was back in a chalkboard day. There wasn't whiteboards. And so, um, uh, Chad had wrote the word contribute. He said everything I'm going to now for the next hours, if you don't understand this word, you're going to screw up everything I'm going to tell you because people are going to realize at some point you're taking advantage of them. And when they realize that everything you just did is going to come crashing down on me and then the rebuild, that reputation could take you years, you know, or you may never be able to recover from that. And so, um, so he really, he sat us down and he said, I want you to think about, do you actually have the best intentions for the other person before you do anything before you contact them for you, follow any of this stuff if you don't, if your main goal is to make money, he goes, I promise you this is not gonna work. Speaker 3:     04:52       And it may work on one person, but he goes, eventually it's gonna catch up with you. And when somebody realizes you're taking advantage of them, it's over. And so he really, Harper was work contribute. And that's where this whole system starts with what I teach our coaching students. I'm glad to share this with everyone out there that like what I'm about to share with you, if you don't have that, that, that mindset of like, I want to do this to help someone else more than helping me. Right? Like if, if I can't find that gratitude, like even in this, you know, like, like I reached out to you, um, and I'm using the same process I'm going to share, you're going to see like I'm using the same process, but in my heart I'm like, if I can't, if I don't have complete gratitude, like in me just being able to network with Dave, help his community, how, you know, like if I can't contribute into your world from a pure perspective than everything that I'm doing is going to come crashing down, you know. Speaker 3:     05:52       And so, um, so that's really where this whole starts out is, you know, really focusing on contributing to people. Okay. So that's kind of, there's really a five step system. Um, and so I can just run through those real quick. Is that the awesome? Yeah. Okay. So number one is contributed. So you got to think about like how you come up with your dream 100 lists, all the standard stuff that Russell talks about in his book and all that stuff. Like, like come up with your dream list. Okay. Then then you think, okay, like how do I carve out a few of these people in like, like the most strategic ones, the ones that I can get the highest leverage move. And so I'm just a side note. A lot of people say, well, what is the highest leverage move means basically highest levers. Move means how do you, how do you use other people's stuff? Speaker 3:     06:33       So I called P. A lot of people are opm, other people's money, opt other people's time. But you've got to think more but more. Okay. You can use other people's data, you can use other people's relationships, you can use other people's platforms, you can use other people's intellectual property. You like infinite, right? Um, and so, so, so you can see how like if you don't start thinking about the word contribute, but then you start thinking, how do I use other people's platform or how to use other people's money. Like the whole system becomes warped, right? It becomes about me, about, you know, um, and, and I'm not actually adding value into the community. And so, um, so like, like the, the way that I've seen people get real hockey stick growth, whether it was a company, a sells startup, whatever is they figure out how do I create the highest leverage move with my time or, or with, uh, with, with, with my investment or with whatever, with whatever the asset is. Speaker 3:     07:36       And so I'm like, if I were to go out today, uh, like you, you and I both know, like, like, uh, me, you, Russell, Gary Vaynerchuk, Tony Robbins, we all have the same amount of time. We all have the same amount of, of like no one had 35 hours today. Everyone had the same, you know, 10, 12, 15 hours to work. Like we all had the same amount of time. The only thing is some people figured out how to create more leverage with their time. Right? And to me that is like the true essence of d, 100. It's like how do you create more leverage with your time? And so typically it's using other people's whatever, right? Other people's time, money, network, email list, facebook page, podcast, a coaching group, whatever. And uh, and then in return, like, you know, like, like you're helping them, they're helping you. Speaker 3:     08:27       Okay. So number one contributed to the number two thing that chat started showing us and I've summarized it up into this is okay. So like if I carve out like 10 people that I want to talk to that I really need to network with. Okay. So like, let me just be totally honest here. Okay. I could say Russel, I could say, um, there's some people on Shark tank that I wanted to get ahold of. There's some people, you know, there's, there's some key individuals, right? So, okay. So the first thing I need to do is actually write out like how can I actually contribute into Russell's world? I literally did this a couple years ago. I was like, okay, like what could I do to be different? Like, how can I contribute to him versus like, you know, every time I see him, like, hey man, I got this thing, I got this idea, you know, and you know what man, like if we just partnered up, I give you 50 slash 50 men, you know, and I'm like, come on now like how many people are or be one of those people who's like, you know what, me and my product is so good. Speaker 3:     09:22       Russell. Like if I just got sales I would be good. It's like you just like, I can't, you know what I mean? Like you can't believe it is. I literally got an email from a guy who's actually has a lot of fame, uh, people would know him and you'll be at funnel hacking live and everything else. And it was interesting because he's like, listen, before I fire up to funnel hacking, live on a fly over to meet with, with Russell and just kind of go through a couple of things with the real fast. I'm like, why? And what is the value? Russ is going to get out of this besides, you are going to come to the office. I mean, it was just interested in like, oh, you know what, it doesn't work that way. Yeah. And so, okay, so contributing number one. Number two is I need to figure out how to summarize data that my d 100 is going to, uh, it'd be impressed by. Speaker 3:     10:13       Okay. So this, this one really shocked me because I was like, why is this so important? Okay. So like one thing that, one of the things I've learned around Internet psychology through the years is numbers tend to mean more than just words. Okay? So it's a reason why people will say like, we've reached x amount of people, right? Instead of saying, uh, you know, like even Louie's started here, it's like, hey, you can say, Hey James Smiley's a good digital marketer or a great digital marketer, but when you say numbers, he's done this amount of sales. He's done this, he's done. You know what I mean? It, it registers in people's mind fast. Okay? So if I'm going to really drive a highest leverage move d, 100 strategy, I need to think about how do I move numbers to the forefront of my marketing so that when I'm going to, she's Russell for an example, when Russell, if he eventually ever looked at my site or sees my webpage or sees my facebook page that he will see a number that means something to him or he'll go, oh, like, like chet used to say, you want them to, you want them to start saying he's one of us. Speaker 3:     11:16       Like, so I love that analogy because I think that's really super critical. It's, I were just talking about our to calm a couple of word winters. We have 411 two Comma Club award winners right now. And so it's nice because it again, it groups you into that. Now you're there. One of us. I love that announced. That's great. Yeah. Yeah. And so, um, so like, so like I started a by the way. So Larson told me to, to talk about this more because I told him how I, how I got to know you guys. And Russell, and he was like, dude, this is one of the smartest 100 strategies ever. He's like, you gotta talk about this more. So, um, so, uh, so because I told him how is using data that I thought Russell would like. So like I'd listen to those podcasts, I'd watched all this stuff and I'm like, okay, he's saying like he wants, this is way back when he's like, I want to be the fastest growing SAS company. Speaker 3:     12:11       So then I started using like language, like, uh, I was a part of iop on one of the fastest growing sas companies in Silicon Valley. Like specifically saying that I feel like if I knew Todd Russell, like somebody saw it, they'd be like, oh, he's one of us like in subliminally. Right? Um, and so, uh, but, uh, but for, for other people that might mean like, like, like in the btby world, like somebody may not be interested in how much revenue you make, they may be interested in how many distributors you have or, or maybe they're more interested how many customers you have or something like that. So like, I try to encourage people, like on your website, have data that summarizes something that you, that your dream client is going to go, wow, this. I'm impressed by this. So I heard Tony Rob Russell say once on his podcast, he said, Tony Robin, he has spoken to 10,000 B, two b sales reps. Speaker 3:     13:03       okay? Somewhere. He said that on a podcast and he was impressed by it. Well, I knew because a corporate recruiter had told me this, I had spoken to 12,000 B, two b sales rep. I was like, yes, I'm going to put this on the front of my homepage if Russell ever received that. James is one of us, you know what I mean? And so, um, there was a lot of like little things like that that I started doing and um, and then so and I didn't know, like you never know, like if somebody really seeing it or not, but, but chances are if you're doing the right things, sooner or later they're going to take a peek at you. Right? And, and if these are the little things that make somebody start calling, oh, maybe, maybe he's like us, you know? Um, okay. So the third thing, Speaker 2:     13:44       I'm going to step back on that because I think that helping people understand that they're one of us is such a huge, a huge thing in networking, um, because you'll talk to people talk about, well there's a level b level c level type of relationships. And uh, again, you were talking about Steve Larsen and his whole big thing is, you know, you can reach one level up as I've heard him referred that a million times and I think it's important that as you get to know what your, what your group or your level is, what does that one level above you, what's that one level below you? And whether it's, again, whether you mentioned as far as revenue or, or contacts or whatever the number is, but realize that everybody has some number. I guess these days, a lot of people, as far as we're dealing with a lot of influencers and their numbers are you. How many youtube followers? Yeah. How many instagram, facebook, whatever. That may be, and those numbers basically say, okay, you're one of us and I think this, oh, critical that, and I appreciate James that you mentioned. It's not just revenue, it's not just these numbers can be anything, but the key here is numbers, numbers or something. People very quickly can just, it's a scale and they say, okay, that's, I'm in that same area. I'm in that you're, you're one of us or you're better me or one lower than me, Speaker 3:     14:52       whatever it might be. They at least know where they fit. And I think that's the big thing with a lot of marketing is people want to know where do I fit in this ecommerce or this whole cosmos here. Yeah. I recently struck a big partnership with Kevin Harrington from Shark tank and I won't talk about the whole details, but one of the things I will say is I knew the specific type of numbers he wanted to see and so I move those to the forefront of my marketing, of my, of my personal branding. And um, so I got on a call with him one day and he's never talked to me before and he goes, James, I've heard a lot about you. And he goes, ah, he goes, but I, I hate to tell you this, I got to cut this call short. He goes, I have 11 minutes, pitch me, go. Speaker 3:     15:35       I was like 15, I have 11. Exactly. He's like, yes, you have 11. Go in. And I was like, okay. So long story short, in 11 minutes I struck a big deal with them in the other people on the phone were like, we never seen nothing like that. Even even, um, uh, Kevin's brother Brian or his son Brian was like, okay, I seen all the pits people pitching. I've never seen minutes. And um, but the reason is because I had him preframe through all this stuff. I'm telling you, like I had preframe because of the data. And he said little phrases. He's like, I've seen some of your stuff. I've seen some of your videos. And I like it. Like those little phrases tell me that my little personal branding and marketing out there, it's synergizing with him and that's how I got on the phone with them. Speaker 3:     16:20       And so it allowed the conversation to move forward because he had, he had a little bit more trust with me because he was kept thinking. I think James is kind of like one of us, you know? Um, okay. And then. So number three is, I'm a check called this something else, can't remember, but I call it network with the network. Okay. So like when I wanted to become friends with Russell, I'm like, man, this is gonna be like, hard to get to know Russel, right? So, um, I was like, okay, like this is a total chet holmes strategy. I'm like, okay, who are all the people around Russell? And remember this is like two or three years ago, okay, who I guarantee you I could get ahold of them. And then so I was listening to the podcast and he's like, Oh yeah, I'm hiring this kid named Steve. Speaker 3:     17:04       I'm like, I bet you I can get ahold of that kid. I'm not kidding you. That's the first thing I thought. I'm like, I guarantee you, I get a hold of that kid. Like he's a Newbie, you know what I mean? So, and then I started looking up and I'm like, this is no joke. I'm like, oh, there's, there's this dave guy. Oh, this is Dave Woodward Guy. There's this guy named todd. There's, um, then I, and then I realized there's John Parks. Um, and then like back then he was talking about certain inner circle people. So he had mentioned I'm a funnel that some guy named Henry had done for him and I had no, he didn't even mention Henry's name, so I like, googled, looked on his friend list, like figuring out who the hell is this Henry Guy because he just talked about Henry Henry must be a friend. Speaker 3:     17:47       And so like what I did was I started figuring out how do I contribute to sincerely until all these people's lives. So, I'm not kidding you like this a little bit embarrassing, but it totally like I had you Larson had all you guys on my list and I was like, okay, how do I like sincerely, like, like add into these people's lives. Okay. And then, um, so when I first told, I told, I told this at the, uh, at a mastermind I was with Steve and I said it from stage one. I said this, Steve Goes, that happened, that really happened. Let me tell you what happened. So I told. So the whole idea here, okay, is that someday, maybe you guys will all be talking to Russell in. Somebody will be like, well we should try to get into btby and then someone will be like, why? I notice James Smiley Guy, but I don't know, like nobody really knows him. And then somebody else in the circle would be like, James James Smiley. Like the guy, you know that guy. Oh yeah, he's totally cool. And then somebody else would be like, James Smiley. And this also like the idea is that like everyone kind of knows james and Russell's like, who the heck is named Smiley God? Why do I not know James Smiley? Speaker 2:     18:58       Seriously? Oh my gosh. I can tell you that networking with a network is probably the most understated issue. And people just don't understand how important that is. I've seen that so often in my gosh, in my own business over the years I've noticed that that has been a huge, huge opportunity for me. A kind of also goes back as far as making sure you understand who the gatekeepers are, that you network with the gatekeepers and that's your, you're nice to the gatekeepers. And it's, it's so funny because uh, I mean literally Russell's my officer like four feet apart. I mean I stepped through the glass and it's, it'll be funny where he'll get the same package I will get and I know exactly what people are like, well, if I can't get to Russ, I'll get to dave first and then I'll use dave to get to Russell. And I like, I know the game, but I think it's cool that people are playing the game because I think that's how it's so critical. More people who know you, who have a point of reference in a frame of reference for you, the easier it is to have those types of conversations when, when again, the name comes up, it's not like it's going to come up all the time, but when it does, you want there to be a positive relationship with that, with your name or whoever else that might be. Speaker 3:     20:04       Yeah. Yeah. So, um, so I, uh, uh, I, I said that from stage one time [inaudible] Larson stopped. Everything goes to, he goes, that literally happened one time. He's like, we were talking about like a new version of the website or something like that. And he's like, that literally happened. He's like, two or three of us knew who you were. And Russell said, who's James? I don't know. Yeah. And, and, and, and so I didn't say any of this, but we all know, like people like Russell use the internet, use their phone like with somewhere within the next 24 hours, the next hour, I guarantee you, he looked up to see who the heck is James. Sure. So, so like every one of the listeners to understand like, this is why having your stuff on point in having data summary, because I mean you don't have like an hour for this guy to look at your stuff and you might have in seconds. Speaker 3:     20:55       So you gotta be on point and so you gotta think like, okay, like what is this person? If they were to look at my stuff for 20 seconds, would they go, James is one of us, you know? And so, um, the, so the, and the whole thing around network when the network is like understanding that first word contribute. So it's like how do I actually add value to Steve? How do I add value to John? And so like, I'm like, I didn't know John at all. But um, so there's two little hacks that I've learned over the years or we're doing this over 10 years with network, with a network. One is finding somebody who is, um, I don't know if it's right to say, but finding someone who's younger is easier to network with in finding someone who's an up and comer is definitely easier like it because not only that, you can contribute into those people's world really, really fast. Speaker 3:     21:45       Like you can tell them stuff, help them, give them encouragement. Um, you know, like, like I've sent, I won't say who, but there's multiple people on that list. I've sent them big deals, I've sent them, you know, I signed a deal and I broke or the services out to them. I like message. I'm like, Hey, um, you know, I got this deal in a, all you need is this, this and this, and I can wire you $8,000 right now. Like what? Like, who is James Smiley? Like I don't even know who this person is, right? But, but now, like I built longterm relationships with those people, um, in like, uh, in, like when you really do that, right? It's almost like this becomes flawless because you become friends with the people who your dream 100 person is friends with, you know what I mean? And um, and so, and it's a really cool thing because you don't have to push your way in, you don't have to try to, you know, insert yourself. Speaker 3:     22:37       Like it just happens kind of organically, you know. Um, and so, so anyway, um, so yeah, so networking with the network is, is, is unbelievably huge, especially if you can figure out like, how do I honestly contribute. Okay. Um, one like 32nd story I'll tell you about something I did with John Mckay was I bought 'em fill your funnel a number of years ago. Okay. And um, you know, like I thought that was a lot until, you know, like, like it was like 30, 3,500 bucks or something like that. And it was like, it was awesome. Right. And so, like here I am in this group and I wasn't going to be totally honest. Okay. I wasn't 100 percent sure how I was going to use that content. But one, okay, there's a couple of things I realized. Number one, John was in there, it was messaging in the group a lot. Speaker 3:     23:25       And so like every time John would say something, I would back them up, you know what I mean? Like, like, uh, and so I was, I kind of became friends with them in there, you know, and then I would post like a testimonial or two of like something cool that I did based on something he said. And so I think just over time, like I don't, I don't, I don't think like me and John are like, know we don't really talk a lot, but I will tell you like the few times we do talk it's like he, I think he's like, he's Kinda cool. Like James is like one of us, you know. And um, and so, but I first met him in this group. So I want to say something like, I bought my way in to a relationship with somebody like that because I figured if I bought my way into this, the people that are in there managing this are probably going to be people who Russell knows. Speaker 3:     24:12       You see what I'm saying? Oh, I totally agree. Like whereas some people they just go into it with the, you know, they don't think about those kinds of. Yeah, you know what I mean? They don't think like, not only that, like you're in a group of couple of hundred people who are, you just spent like $3,000 on something. Like you're in a group of cash buyers. Like why would you complain of 80? Like there's, you can build friendships, relationships, all those kind of things. But um, but anyway, but that's, that's like my, the first time I really interacted with John, I just saw, I was like, how do I contribute? How do I contribute? How do I make this fun? How to make this engaging for him. Okay. And then the fourth one is, this was a little bit psychological, but it's like the most ideal thing is if you can understand how the person thinks, because one thing I did not know is I did not know or even think Russell was an introvert. Speaker 3:     25:05       Never thought that. And um, and so I'm glad. Like I would listen to him and go, man, like this dude's an introvert. Okay. So like if I ever meet him, the last thing I want to do is come up to him like, oh my God. You know what I mean? Like in, in the few times I've seen I'd been around him and seeing people approach him. I'm just sitting there laughing, going, I have no idea. Like they're well meaning good people, but they have no idea. Like, you know, I was at the Mellon texts event, I think, and Russell's crushed it there. And uh, and then he was out in the hallway I think, and there was like 20 people around him in a circle. And so I walked by that day I walked by, um, and uh, and so I'll just Kinda, just for time I'll, I'll put four and five are kind of similar. Speaker 3:     26:00       So a four is like, you want to start mirroring the person. This is a lot of Tony Robbins stuff like marrying the person. So like, um, so one of the things that I did at that event was a, I noticed that you guys would always have a camera person and a lot of times it's you or somebody like holding the b roll camera, right? The vlogging camera will like, I'm message John Before that event. And I said, hey dude, I'm, what camera are you guys using? And he said, I don't know man, let me check it out. Because we were friends. He was like, dude, let me check it out. So he came back and told me the camera you're using so that I told my camera girl, I'm like, hey, they're using this camera, go buy it. And then she was like, Hey, I can get one that's just slightly better. Speaker 3:     26:43       I'm like, that'll be even better. Like the upgraded version that will be better. And then, uh, so we bought the same tripod. It's the same camera. And guess who, the only two people at this event were who had camera people, you and me. And so I did that. So because I knew that I would be in the vicinity of Russell and I wanted to try to get his attention in a non, like, you know what I mean? I wanted to try to get an intention and so I was like talking to Caleb and people like that. And I remember seeing Russell in the corner of his eye look over at us and he's like, I guarantee you he's probably going, who's the other dude with the camera? With a camera person following them around. Like, who the hell does this guy like, I don't know, maybe he knew, maybe he didn't. Speaker 3:     27:29       But um, uh, but I distinctly remember him, like continuing to look over and we would connect a little bit. And then, um, uh, so when he was out in the hallway, uh, I, I saw him and I told him, I camera goes, I was a communications committee. And I was like, Hey, so, so we walked out and uh, and so I'm walking out, my camera person is following me and there's literally 20 people around, Russell and I can just tell he's like, I mean everybody, I'm sure it was like super nice and cool, but he was just drained. He was just like, dude, get me out of here somebody. And so I walked by him and he kind of looks at me out of the corner of his eye and uh, and he just kinda like opened his shoulder just I think he just wanted to see, like if I was going to say it, say what's up or whatever. Speaker 3:     28:14       And uh, and of course, like I'm looking at him, so I reach over and lean in really, really softly. We shake hands in, right when we shake hands, that whole group went dead silent. Oh sure. Everybody was like, what the heck is this guy? Right? Like, Russell just stopped the conversation to have shake somebody's hand. And uh, and I remember shaking his hand in and I said, hey man, I said very soft and comp because I understand his personality. And I'm trying to like mayor his personality or how he thinks and so I was like, hey man, I appreciate you letting Steve Come to my event. He crushed it on stage. Thank you so much for, for letting him do that and I just appreciate you. Basically I just told the guy, thank you, that's all I did, you know, and I just remember him looking at me and he was just like, he just said thank you James. Speaker 3:     29:06       And he's like, thank you for doing that. And it was just like really cool like bonding moment and um, and so, so it was just, it was, it was the coolest thing because like all that work had built up to a, to a handshake, you know what I mean? There's so much value in that and I think so often people are in this game for the short term and it's like, what can you do for me? What can you do for me? What can you, for me? And like that's not how this game works. This is a long longterm play. Yeah. Yeah. I appreciate that a ton. Jane's. Yeah. And so I guess I'll, I'll kinda wrap it in this way and saying that, um, you know, you guys featured how you, how we were using click funnels and be to be on the clickfunnels.com home page for a while. Speaker 3:     29:50       I will tell you of 103 students, we had a majority of them, the original, because we survey, a majority of them had said, well, we saw you on the clickfunnels site. We looked you up. So I just want this whole conversation and coming full circle if you contribute to people in the right way, like the relationships and all the things that happen, like you can win over your dream 100 in a way that you never thought possible just by contributing into their world it just by adding value into the world. And so anyway, um, so yeah man, I'm super grateful and thankful for you guys. I mean just to, uh, to share a number like our practice, that coaching practice that's $766,000 and, and, and, and I'll say like all that happened because we, we, we focus on contributing. I love that, you know, so I appreciate you guys man so much. Speaker 3:     30:48       Well James, thank you. And I appreciate you being so kind to contribute to our audience and our community as well. So any other parting words? Um, appreciate you guys, man. Appreciate your audience and everything. I'm a Jane Smiley Dot Tom is the homepage and all that stuff. If you guys want to check out anything but uh, whoever, whoever it is that you, uh, your dream client is, you know, if you got that person, I would just say this to any of your followers. If you have that person or those people at that company and it like it, it's like it doesn't leave you, it doesn't leave your mind. You're like, I got to meet that person. I got to. If I could just get that relationship. To me that's, that's like the confirmation in your heart that you're supposed to build that relationship, right? Like the fact that like, I'm not thinking about that person. I guarantee you no one else is like you. You are the person who was supposed to build that relationship. The fact that it doesn't leave the fact that you wake up, you go to bed, you in meetings, you're daydreaming about that person or that relationship like that is the person that you're supposed to meet and work with and if you focus on contributing, you can get there. Oh, I love it. Well James, thanks again, James Smiley.com. Check them out. Thanks James. We'll talk soon. Appreciate it. Speaker 4:     32:03       Hey everybody. Thank you so much for taking the time to listen to podcasts. If you don't mind, could you please share this with others, rate and review this podcast on itunes. It means the world to me where I'm trying to get to as a million downloads here in the next few months and just crush through over $650,000 and I just want to get the next few 100,000 so we can get to a million downloads and see really what I can do to help improve and and get this out to more people. At the same time, if there's a topic, there's something you'd like me to share or someone you'd like me to interview, by all means, just reach out to me on facebook. You can pm me and I'll be more than happy to take any of your feedback as well as if people would like me to interview more than happy to reach out and have that conversation with you. So again, go to Itunes, rate and review this, share this podcast with others and let me know how else I can improve this or what I can do to make this better for you guys. Thanks.

Why Dave Decided to talk about Events: Dave goes to a lot of events. Learn what value events can have for you and your business Tips and Tricks for You and Your Business: (2:10) When you go to events, go ALL IN (4:48) Jump at the opportunities for learning (6:48) The contacts you can make at events are “off the charts wild” (9:00) Give effort and value when you’re at an event (11:00) There’s an essential component to pushing yourself out of your original comfort zone when you go to events (13:10) Getting to events any way you can (15:28) There is nothing that has changed Dave’s life than events, so what are you waiting for? Get to one and let it change you Quotable Moments: (1:40) “What I want to talk to you about is the importance of getting out to events even when you think you can’t afford it. This is one of the things that changed my entire business, it changed my entire life (4:24) “I remember I walked into that room and I literally felt different. All of a sudden I got filled with hope, I was like “You know what? If these guys could do it, maybe I could to” (6:30) “If you do it right and you’re providing value to these people, my gosh they’re more than willing to help. It is the craziest thing I’ve ever seen.” (10:10) “You’ve gotta make sure that when you’re actually at these events that you literally get so far out of your comfort zone. Not by being obnoxious, but by giving value to as many people as you possibly can.” (15:40) I understand, I know what it’s like when your entire world is falling apart and you’re like, ‘I’m so excited at this event but I’ve got to call home and deal with the stuff that’s there.’ I know. I’ve been there and I know what it’s like” Other Tidbits: When Dave was starting out, he would volunteer at events simply to just be in the same room as some of people who were far more successful in his field. Dave unknowingly met Russell for the first time at Dave’s first Affiliate Marketing event he went to. How did you first meet Russell Brunson? Dave pushed people out of his way just so he could pick his brain at a lunch DO NOT do business cards at events Going to events can honestly make you become a better person, as much as David hates saying corny lines he is still a firm believer in it Dave understands being broke and scraping pennies to get to an event Important Links: FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar ---Transcript--- Speaker 1:     00:00       Welcome to funnel hacker radio podcast, where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets, and how you can get those same results. Here is your host, Dave Woodward. Speaker 2:     00:17       Wow. There's so much craziness going on right now. I don't even know where to start. So first of all, welcome back to funnel hacker radio. I'm super, super excited to talk about this topic. It's one of the things I'm I'm extremely passionate about only because literally has changed my life. So I want to dive right into this. Kind of tell you if you first, if you haven't seen episode 100, three of funnel hacker TV, you've got to go to youtube. You got checked that one out because that's all about dreamforce at our event there and Russell has some amazing takeaways. I want to talk to you guys right now about this crazy, crazy concept of events and what works, what doesn't work, why they are so successful and the importance of you getting out to them on a regular basis. So I'll just. I'm looking at my calendar last week. Speaker 2:     00:58       Basically, I used two weeks ago, we're in dream force and was most mind blowing thing. I'll talk about that in just a second. Uh, this weekend I'm actually here, but miles and the team just flew down to be with Russell at, uh, uh, as Russell's got a brand new presentation he's presenting at that flip, hacking live, following that done next weekend, 20, 26. We actually do have traffic secrets. Uh, again, I'll talk about this whole content thing just a second. After that. The following weekend is genius network all by launch con followed by a, a event as far as the national entrepreneur of the year event. So what I want to talk to you guys about is the importance of getting out to events even when you feel like you can't afford it. This is by far one of the things that literally changed my entire business, changed my entire life. Speaker 2:     01:48       And so first of all, for those people say you can't afford to go. One of the things I've been there, I know exactly what that's like. And so I actually volunteered at a couple of events to do nothing else. I just wanted to be in the room, I just wanted to be there to hear, to feel the energy of the event. Now, if you guys haven't already signed up and bought a ticket for a funnel hacking live, you got to go there first, so called funnel hacking live.com and now I want to talk to you guys about events and why life changes at events. There's a ton of different reasons. Some of the main ones I've seen for myself is as an entrepreneur, it's extremely lonely. It's you miss out on the comradery that you get in an office environment or just by being around people and whether you're introvert or extrovert doesn't matter. Speaker 2:     02:36       You still need to have people in your life and the crazy thing for me is adding an event. The energy there, no matter what, whether you find yourself shy entrepreneur or extrovert, introvert doesn't matter. You will. It is contagious. When you're at an event, you literally feel the energy there and because of that you have to get out two beds on a regular basis. Now regular for you maybe once a year, maybe once a quarter, don't care what it is, but it's got to be at least annually and the whole thing for me as far as when you go to an event is to suck it all in. Literally immerse yourself, try to be in the front, try to feel the energy, try to literally get it lilly in into you. I'm a huge believer in going all out whenever you go to something like that. I see so many people who are really, really timid, realized at events. Speaker 2:     03:26       I remember my very, very first event. I'm very fractious. Kind of a weird story. I actually met Russell and my very, very first event I ever went to. My first event I ever went to was one that Russell put on a and I was just trying to figure out the whole affiliate marketing thing and I was kinda confused, kind of lost as far as could this really work. I don't know if it'd be worth it and I couldn't afford to travel and 14 there was an event I didn't even know it was Russell's event. There was an event that was coming to southern California and in fact, you know what I'm going to go and literally script my script together, pennies, whatever it took to afford the ticket just to get in. And I remember thinking, Gosh, I would love to have been able to stay there at the hotel with everybody. Speaker 2:     04:13       I couldn't afford that. So I drove back and forth every night. Um, but I remember I got to that event and it was a small event. There's probably a hundred hundred 50 people there. And I remember the very first thing that happened was I walked in that room and I literally felt different. All of a sudden I got filled with hope. I got filled with this idea that, you know, what, if these guys could do it, maybe I could too. And at the time life wasn't going and exactly where I wanted to. And I thought, man, I don't know how I'm going to pull this off. So I sat in there and very, within the first, I don't know, 15, 20 minutes, uh, is actually. And Stu mcclaren got up and Russell said, you know what, if any of you guys want to take any of us out to dinner or lunch, you can go and just kind of pick our brand. Speaker 2:     05:00       You can just go to the bathroom and sign up. I jumped out of my seat. I could not. I think I either flu or I knocked everybody else out on the way to there. But I literally signed up for every single lunch and dinner that Russell had. I thought I've got to get to know this guy. I've got this guy, the guy, the guru, the guy who's up there on stage figuring this out. I want to know. And I literally signed up for every lunch and dinner he had. And I think, Gosh sees this is probably 12 years ago. It might've been 26, 27 at the time. And I thought, I don't care. I don't care what this guy has got, something that I don't have and I want it. And I signed up for every single lunch and dinner he had. And at that point is really well how it started for, from my relationship with Russell and since then we became lifelong friends. Speaker 2:     05:45       He's like a brother to me and it's just been an amazing, amazing, passionate, exciting relationship. But it all started at an event and it started by my literally getting outside of my comfort zone. I didn't have any of them. Might even afford to pay for his lunch. I was like, I don't care. I don't care what it's gonna take. I'm gonna do it anyways. And I remember just the opportunity of being there and feeling that energy and getting to know people, uh, you will find out an event. People open up and are so much more willing to talk gurus and everyone else then you would ever normally be because they're there, they're captive, they are not going anywhere. And again, if you do it right and you're not, if you do it, we'll talk later about how to do it right. But if, just realize if you do it right and you're providing value to these people, my gosh, they're more than willing to help. Speaker 2:     06:40       It's the craziest thing I've ever seen, so you got to get to an event for the energy. Second thing you've got to get to an event for is the contacts. The contacts at events are off the charts wild and it's where it. This isn't one of those things where it becomes a business card exchange. I'm a huge believer that you will never see me hand out a business card. I don't have business cards. I've always personally believe that if a person wants my contact information and I'm in providing a value to them that they're going to want it. We're going to exchange phone numbers and or emails or something and it's actually going to go into their phone and into my phone. I'm also a huge. That's why so many people take pictures and stuff of other people that they're with is to get that, get that information there. Speaker 2:     07:22       One tip, when you're ever had an event and you're gonna, meet a ton of people. If you want to remember that person, have them actually take a take a picture of that person. Having them hold up their name badge so you don't forget their name. Um, it's one of the tips I learned and when we're doing a ton of real estate events and it worked extremely well. The other thing though about events that I, I just love is the hope and what I mean by that is you look, you will leave. If you go all in at any event and you give your all, you literally, it's becomes this hope muscle that gets refueled and you start to think and believe and act as if you were already doing it because you've been there and you're experiencing it. It's a totally different experience than if you were actually to watch it live stream or anything like that. Speaker 2:     08:11       Physical events are off the charts, the number one best place to network. They're the best place to get into. Neat to absorb content. Turn your phones off, turn, turn off. Literally shut your life down and go all in when you're at the event. Last year, Ryan, when Montgomery and I were actually at dreamforce and we came back, we were all excited telling our other businesses. The other part is good for us all about it and I'm like, that's really cool. I can't believe hundred 70. And then we said, listen, okay, don't take our word for it right now. Let's sign up and get you guys there next year. And so, uh, todd and Russell came out with this, this, this last year, just let a couple of weeks ago totally, totally changed their opinion of where we're going as far as click funnels and how big the events can get and how you can connect with people. Speaker 2:     08:58       Um, realize that the whole idea about events is getting involved, getting, becoming a piece of that event, uh, helping other people out, literally given, given, given, given, given, give, don't. The more you will give out an event, you will just, you will see the reciprocity. It just stacks up and it comes. It doesn't come actually at the event. You'll find it comes much later, but it will come. Oh my gosh, I wish I could go on for hours about this. Uh, there's so many crazy events. I can tell you. I literally, one of the things I remember at dreamforce dreamforce is off the charts. One of the craziest events I've been to only because it's 172,000 people, they literally shut the entire city of San Francisco down. I mean restaurants were open for free food if you had a vip pass, and I mean it was just the craziest thing. Speaker 2:     09:45       I mean literally billboards, cabs, buildings, everything had dreamforest everywhere, all around it. The cool thing was the actual Armenians had changed and what I mean by that is they literally, when you walked into an event, the event room, it was like you were walking into Cabela's in one area where it was all about the trail head and the trailblazers in and it literally looked like a forest and I expected to see a whole bunch of trophies on the wall, but it was fascinating. The crazy thing is they had music playing and the lights and the setting and everything else literally made you feel as if you were out in the woods where the keynote was. Every one of the columns in this convention center had lights shining on it as if they were trees and you could see the branches and the bark and I mean it was just the walls. Speaker 2:     10:34       All we're all draped and lights were on. You literally felt like you were a forest and I'm obviously they've got a billion dollar company to put it on a huge event for 170,000 people. They went all out, but the amazing thing for me was to see how how involved people got while they were at that event because they were connected to it. They, they. They became a part of it and all about community. Everybody was a trailblazer. Everyone of the sponsors were. There were signs in and the artwork was all aligned with trail based, their artwork. It was just fascinating to see how they've pulled all this together. The other thing I can tell you is you've got to make sure that when you're out at the events that you literally get so far out of your comfort zone and not by being obnoxious, the but given value to as many people as you possibly can. Speaker 2:     11:24       You'll find that as you get out to these events and did you spend time at these events, you will become a better person. I know that sounds weird. I know it sounds crazy, but you do because you're helping other people and you'll find that you're at a different level in there and there's people who are above you and people who are below you in experience and and yet as you're asking for others and they're providing value bombs to you, you're doing the same thing to the other people. I can tell you that I am such a huge believer in attending events because of the networking that takes place, the content that you get, the emotional connection that you have to your dreams where you now are able to see it and experience your future. It might only be weakened, but you literally can experience your future and it's kind of like future cast and we talked a lot about that from marketing standpoint. Speaker 2:     12:11       When you're talking with anybody of your that you're selling to is helping them future cast what buying your products are going to do for them. When you're at an event, your future casting your life, we're all of a sudden you're like, I'm going to be on that stage one day. I'm actually gonna be on that stage. I can tell you we had. I'm knocking live last year, a couple of the people who literally sit in the audience with the very first time, that amazing years and because of what they did during that year, they actually wore on stage that next year. I think Rachel Peterson was one of them and it was just so cool to see Alison Prince. I think she was in the same situation. Just realize that you go to an event and your life will change. It will completely completely change, so whatever you've got to do to get to an event, you got to do it. Speaker 2:     12:55       So if it's saving money right now, you start setting aside money right now to start saving. If it's going on a partnerings shared a room and whatever, it's, I don't care what it takes. A Steven Larsen of a dear friend of mine, I love his funnel hacking live story. I'm hopefully going to get it to sell it on a video we're going to share later. But uh, where he literally couldn't afford it to get to funnel hacking live. And the only way he was able to get there was by building funnels for other people. So he literally built funnels in exchange for money or for a ticket to get to funnel hacking live. He got his actual ticket from funnel hacking live for, I think it was two years ago, two or two or three years ago, maybe three for three years ago this year, three years ago. Speaker 2:     13:40       He literally built funnels to buy his ticket. He built funnels for someone else to actually get money for his airline. He built funnels for someone to actually get money for hotel. And the crazy thing is, as you hear his story and he can tell it only knew how steven can and I was just so I remember when we were out there this last year back in San in San Diego and how surreal it was for him because now he's one of our two comma club x coaches and at the time he literally couldn't afford a cab. And so what he was doing it, you've seen it in San Diego, was a little bikes that you can rent a. they're basically all over the place with the scooters. But literally we would rent the bike and pedal from a cheaper hotel to the event hotel. And then he didn't have enough money for the last night. Speaker 2:     14:27       And so he literally just stayed up all night long in the hotel lobby of the event hotel building funnels and doing it. So real is I don't care what it takes. And I, I can tell you story after story after story. Every one of us has a story like that where we really didn't know how we're gonna make it and how we were going to get there. But where there's a will, there's a way, and you gotta find a way and you've got to get to funnel hacking live. It's man, it's gonna. Be Nashville this year. It's by far one of my. It is my favorite event in the entire year. I'm not only because it's our event because of the lives that get changed at funnel hacking live. So go to [inaudible] dot com. Get your tickets. Most importantly, make sure that you've, you're starting to schedule right now. Speaker 2:     15:08       What events are you going to be at next year? What events are going to be October? Is there anything you can get to between now and the end of the year? A funnel hacking live is the 20th to 23rd of February in Nashville. You want to make sure you're there and when you're there, give you go all in, man. Just being, they're absorbing. Get excited about it. Uh, get involved in the community. Realize that there's nothing that has changed my life more than events. And I would encourage you guys, do whatever it takes to get to events. And when you're there, shut the rest of the world down. I, I understand, I know what it's like when your home life is falling apart and you're like, I got to. I don't know, I'm so excited this event, but I got to call home and I got to deal with the staff that's there. Speaker 2:     15:52       I get that had been there. I know what. That's like the same time. I know what it's like when you're there and you absorb and you take a piece of it and you take that piece and that piece changes your life and it changed your family's life and changed your family's family's lives and change your friends' lives and all of a sudden you make new friends. Whatever it takes, you've got to find a way and I just encourage you, get to an event it dreamforce. As exciting as it was for me, it was even more exciting for me to see what it was like for Russell and todd to experience it. This is my second year there and again it's. I cannot even begin to explain what dreamforce is like. It's one of those events you literally have to experience where there's 170,000 people in a city, I mean shuts down the entire city. Speaker 2:     16:33       Um, but at the same time, I look at seeing where we can go from here as far as, as funnel hacking live. I don't know who'd be a hundred 70,000, but all of a sudden what matters most to me is that we're providing massive value to you. That is my commitment to you. If you're funnel hacking live, I promise you, you will leave changed for the better and you will. You literally are just one funnel away. So do whatever it takes. Get to funnel hacking live. Can't wait to see you. Um, I'm always excited and appreciate. If, if I'm providing value to you on this podcast, let me know. Hit me up on Instagram, hit me up on facebook, send me an email, a rate review like this, these podcasts. Most importantly, this is about you and I want to make sure that I'm providing value to you guys. And more importantly, I want to make sure that you're implementing, taking action on what we're talking about. So have an amazing day. We'll talk to you soon. Speaker 3:     17:23       Hi everybody. Thank you so much for taking the time to listen to the podcast. If you don't mind, could you please share this with others, rate and review this podcast on itunes. It means the world to me or I'm trying to get to as a million downloads here in the next few months and just crush through over 650,000 and I just want to get that next few 100,000 so we can get to a million downloads and see really what I can do to help improve and and get this out to more people. At the same time. If there's topic, there's something you'd like me to share or someone you'd like me to interview, by all means, just reach out to me on facebook. You can pm me and I'll be more than happy to take any of your feedback as well as if the people you'd like me to interview more than happy to to reach out and have that conversation with you. So again, go to Itunes, rate and review this, share this podcast with others and let me know how else I can improve this or what I can do to make this better for you guys. Thanks.

Why Dave Decided to talk about “Real Life Funnels”: Over the weekend Dave did something he normally doesn’t enjoy: shopping. He saw many things regarding customer servicing and marketing, as well as customer retention. He wants to share his thoughts on the aspect of using your funnels on your sites and in real life the way you should be this holiday season. Tips and Tricks for You and Your Business: (1:06) Making Christmas shopping interesting for the “Grinch of Shopping” (4:40) Remember that your Retail Funnels work the same online as they do offline (6:20) There is an importance to the service you give for your customers (8:39) The value you give to your customer correlates to the value added to your business Quotable Moments: (0:48) “There’s nothing wrong with polarizing people and realizing “I only serve X and that this product is only good for X group” (2:12) “I was so glad to get out of there, I was just so lost and didn’t know who they were trying to talk to. Are you trying to talk to my sons, are you talking to my wife, are you talking to me. It was just the most bizarre experience I’d had in a clothing store.” (4:20) “Too often in business we try to appeal to everybody and it just ends up confusing everybody. And we all know that a confused buyer just says ‘no’.” (8:16) “You have to apply amazing customer service at all times. And, if you run out of product, you say ‘WE’RE OUT’ and that creates more urgency. It creates more scarcity and make me want to come back to you.” Other Tidbits: Dave regrets never buying stock in LuLu Lemon after all the money and time he’s helped contribute to them, don’t worry it’s for his wife. Don’t you dare short Dave on his beans and lettuce at Chipotle Your customers will appreciate that you know who you’re talking to and selling to Dave’s kids have developed a marketer mindset Important Links: FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar ---Transcript--- Welcome to funnel hacker radio podcast, where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets, and how you can get those same results. Here is your host, Dave Woodward. Welcome back everybody. I want to kind of share. I had recently, rarely do I actually spend a whole bunch of time shopping. It's not one of the things I enjoy going into stores. I do a lot of shopping online, but I had these really cool experiences while I was shopping and retail shops over the weekend. And I just want to share them with you. So one of the things I always talk to people a lot whenever we're, we're looking at funnels is the importance of making sure that you know who your customer is and realizing you cannot be everything to everybody. And there's nothing wrong with polarizing people and realizing I only serve x and this product is only fit for this, this group. Uh, so Saturday I spent in my, uh, my database with my wife going around and trying to get some Christmas shopping done early. Uh, something I've never done in my life, but uh, let's try to spend some time with ours and we decided to do that. So even before Thanksgiving, I'm so proud of myself, but we went into this one store and so she's asked me not to name the store just in case I offend anybody but for. So for her credit, I will not name the actual store, but we went into the store and it was a clothing store and we walked into the store and it was crazy because the pictures of people on the wall, we're literally anybody and everybody and the staff was dressed totally different. It wasn't like they were wearing their brands clothes. It was, it was just, I was sitting there going, I'm totally confused. Who is this store for it? It can't be for everybody. Is it for men, for women? Is it for certain? It was just, it was crazy. I literally just, I got in there and I just felt like, oh my gosh, I feel weird. I feel dirty, I feel wrong. I feel like I don't know where I'm at. I feel lost. And so we were shopping for something for one of her friends and we caught it and I was so glad to get out of there. It was just like, ugh. I just feel lost. I don't know who you're talking to. Are you talking to my sons? Are you talking to my wife or are you talking to me? Or are you talking to. It was just the most bizarre experience I've ever had in a clothing store. And literally within minutes we walked into Lulu lemon where I know exactly who that audience is. That's my wife and I mean it was like that. I walk in and it was totally for her and it was one of those things I have, I've joked around about. I have been donating to the Lulu lemon cause for so many years now. I should've actually owned stock in the company I should have, but I never bought stock in there. Anyway. The crazy thing is when you go into a little lemon, you know exactly who the stores for now. They started doing some things on a men's line. It's not that large, but Eric, the guy had been working out with, he was giving me, I've noticed these joggers and and patsy out on it. I said, so tell me what do you, what brand you recommend? What do you use it? And he just started laughing. I'm like, what's wrong? He goes, you're going to be so embarrassed when I tell you. I'm like, just tell me they're not Lulu Lemon. And he just started laughing. He's, Yep. They are like, why? He goes, because he goes, I know it's primarily a female store, but until you feel the fabric Dave and until you actually try them on and until you actually experience it, you can't, you can't give me any crap about it. And he goes, listen, I've got super thick thighs and I always rub out the crotch and these ones have. And so he starts selling me on Lulu Lemon as far as there was a larger panel through the Crotch area and they're guaranteed if they, if they fray or anything else. He goes, I've actually taken a back. I got a brand new pair, goes to have the best customer service in the world and so I was in there and my wife was like, so are you finding and try some on. So I tried some on and I, I, I just couldn't do it. But again, I, I've always associated Lula limit with my wife. That is her brand. It is. I mean she's got an outlet. She's got a whole bunch of other different brands, but when it comes to Lulu Lemon, I know when I walk in that store, I know exactly who it is. It is totally polarizing. It's exactly for female women, certain body shapes, everything else and that's just, it's so clear and I thought, you know what? Too often in business we try to, we try to appeal to everybody and all you do is you confuse the buyer. And a confused buyer always says no. So I would highly recommend as you take a look at retail funnels, they work the same online as they do offline and that is you've got to make sure that you are polarizing, that you said this is who it's for and this is who it's not for. So that was the first lesson I had in my retail funnel. The next thing was. So we went to go grab a bite to eat for lunch and I've always loved to pull it. I don't know why it's just, it's it, it just tastes good. I always get a bowl, it's white black steak. I know exactly what to order. And so we go in there and my wife got her salad and stuff and I started looking and I'm like, what do you guys do? Eat? I mean usually they're large portions, everything else. And I feel like we were on rations. I'm like, what is going on? And they're like, well we're, we're kind of running low on, on beans and on lettuce. I'm like, how can you be running low on beans and lettuce? That is your primary. You can tell you guys do beans. Let us rice steak and meet. I mean, that's it. How could you be running low on it? Well, I don't know. We just, I don't know if someone didn't order it right. And so they literally were rationing off beans and lettuce and rice and I'm like, this is ridiculous. And so I. my whole experience there was just fraught with frustration and anger. I'm like, are you really? And my wife and I sit sat there as we're eating our small little bowls because they didn't have enough. I'm like, why didn't you close the store and say we're out of lettuce. Come back another time instead of giving us this terrible experience where. I mean, we literally joked, I think she had five corn kernels. I mean it was just. I'm like, what are you guys doing? You, you will be so much better as far as providing your normal product and insane we're out than to go ahead and try to ration it out through. I was just, ugh. I was so frustrated. I'm like, you guys, you can't do this in business. You have a product that you deliver and you've got to make sure it's the same quality product and when you run out of product, you stop, you don't ration your product. Oh, it was just the most bizarre experience I've ever seen. And then we went to the apple store to get my son will watch. So if my sons are listening to this podcast, hopefully it doesn't ruin their Christmas. Um, anyway, so we go into an apple store to get a watch and in buying this it was so funny because I love the apple experience. It's just they totally know their customers and everything else. Again, they, they know who their customers are, they cater to their customers, they provide great service when you walk in. But this time was a little different and it was kind of interesting to me. So there was a certain watch we wanted with a certain band and the guy, a guy who was helping us said, oh, I'm so sorry we're out of that. And I said, well, can you order? He goes, yeah, you can order it online. I'm like, he says, but we can't do that here. I'm like, what do you mean you can't do that here? He goes, well, we, we just, we don't do that. You just have to go. You just have, you can order on your phone, you can go home and you can order it there. And one of the other guys who was in the, their turns to him and says, no, we can take care of that right now. And so he takes me over to a MAC computer, which they will have tons of them already online already connected goes, I am so sorry. I really, really apologize. That is not how we take care of our customers. He goes, let me walk you through this. And he literally went through the entire order form with me and he filled everything out for me and then I gave my car. I literally, he took everything off my hands to make sure I had a great, great experience. And so again, I will go back to apple because of it. So realize that in real life there are retail funnels and they work the same way online. Is it work offline? It's the same thing. You have to understand, you have to be willing to be polarizing. You have got to know who your customer is and who your customer is not. You also have to provide amazing customer service at all times and if you run out of a product, then you say, we're out and that creates more urgency. It creates more scarcity. It makes me want to come back to you because I realized that you have a high quality product and sometimes you're out and the other thing as far as customer service is you always have to provide the greatest customer service possible because you have no idea who they're going to talk to. You have no idea what podcasts they're going to publish it so realize in in our world, especially with all the social media out there, you've got to be totally congruent, totally true to who you are as a business, as a person, utmost integrity and the type of customer service that you want your customers to know your brand by. So again, that was my most recent real life retail funnel, and again, I just highly recommend just pay it. Pay attention as you're out shopping, pay attention as you're, as you're going through buying experiences, whether online or offline. See what you can learn from it. It's always fun for me, but my kids, I've totally ruined them. They're like, Dad, we've become these. We pay attention to marketing all the time in every buying experience. And I think that's important. I think you have to realize every time you're buying something, there is an experience and people love experiences. So give them an amazing experience and the greater that experience, the more willing they are to share it. Like I just did add again, apple, I will be back at shortly because of there's other products I will continue to buy from them. Have an amazing day. Happy thanksgiving, happy holidays, wherever you are. If you like these types of podcasts as far as my kind of going on rants on occasion or telling you the my experience and things, by all means, please let me know. Uh, leave me a comment rate and review this on itunes. Send me a facebook message or an email, whatever it might be. I really want to find out if, if you like this type of a format, if you prefer my interview in other people instead, uh, let me know what you like. And again, most importantly and during this Thanksgiving period of time, I want you to know how thankful I am for you. I know you have the option and the opportunity to listen to a ton of other people and the fact that you've taken time out to listen to me. I really, really greatly appreciate it. Have an amazing day. We'll talk soon. Hey everybody. Thank you so much for taking the time to listen to podcasts. If you don't mind, could you please share this with others, rate and review this podcast on itunes. It means the world to me where I'm trying to get to as a million downloads here in the next few months and just crush through over $650,000 and I just want to get the next few $100,000 so we can get to a million downloads and see really what I can do to help improve and and get this out to more people at the same time. If there's a topic, there's something you'd like me to share or someone you'd like me to interview, by all means, just reach out to me on facebook. You can pm me and I'll be more than happy to take any of your feedback as well as if people would like me to interview more than happy to reach out and have that conversation with you. So again, go to Itunes, rate and review this, share this podcast with others and let me know how else I can improve this or what I can do to make this better for you guys. Thanks.

Sometimes we all have lessons that we have forgotten.  Recently, Dave had to relearn some lessons from Russell on product value. Tips and Tricks for You and Your Business: DON’T devalue your product or service! (3:00) Becoming resourceful (7:00) Difference between price and value (9:30) Quotable Moments: "By adding greater value, the value will overcompensate for any price reduction" "There is a huge difference between resources, and being resourceful" Important Links: FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar ---Transcript--- Speaker 1:   00:00         Welcome to funnel hacker radio podcast, where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets, and how you can get those same results. Here's your host, Dave Woodward. Hey everybody. Welcome back to Speaker 2:   00:18         radio. This has been a crazy, crazy time. I'm actually recording this in my master bedroom of kind of snuck away here during Thanksgiving holiday. The families over there on the other rooms. I went over here to hide to record this, but I didn't want to. I want to make sure you guys got this. Uh, so I just did a facebook live about it and wanting to make sure that I didn't forget the emotion that I was having right now. So I, I've had the opportunity of knowing Russell now going on I think 11, 11 years, 12 years, something like that. Some crazy amount of time and it's been fun for me to see, uh, our friendship grow and change and develop over the years, being a part in click funnels, all that kind of stuff. But the thing I'm always amazed by as I continue to learn from him and there's nothing more frustrating to meet and having to relearn a lesson, it just pays me wanting to kind of capture this. Speaker 2:   01:06         And so honestly I thought about just calling this the confessions confessions, but I relearned about black Friday from Russell, but I think we changed it so it'll be something more along the lines of, of market less black Friday mark lesson, something like that. Anyways, backstory here. So Russell was heading out of town on Tuesday, spend the holidays with his family down in Utah. I was here in the office and, and uh, uh, Tuesday and Wednesday and our offices were closed Thursday, Friday. So I knew we were kind of coming down to the end. We've never done a black Friday sale before. And I thought, you know what, I'm going to try to provide extra value here to Russell. And uh, she even get a black Friday sale into for funnel hacking live tickets, a Julie's story. And was out. She had some family thing she was out with. Speaker 2:   01:48         And so I was kinda running the show. They're on a couple of marketing meetings and all that and so I literally, as I was driving into the office thought, okay, what if we end up doing a cyber black Friday cyber Monday sale? So I'm trying to think of what different things we could do and I thought, you know what, why don't we ended up having a to a basically two payment plan option. We've never done it to payment plan option for funnel hacking live tickets. I thought, you know what, that'd be an awesome idea. What a great idea. How to two payment plan for funnel hacking live tickets. It's only good for cyber for black Friday and cyber Monday for those four days. And I know what I should probably just run this by Russell first. So I said on vox a, but I'm sorry. You know what? Speaker 2:   02:29         I know your family. Everything else. Just while it's. No, I was thinking about doing this and usually Russell's real good at getting back to me on stuff and I realized that this family stuff that, you know, I'll let this slide for a bit and after a few hours and I didn't hear back and I thought, oh, maybe that's not the best idea. And because one of things I'm known for wrestling live have known each other a long time. We know how each other work real well. And so one of the things I know with Russell is he hates to say no, he hates to be the guy to disappoint and hate. No. And so I've learned that for me. Then the best thing to find out is typically way he'll say no, he just won't respond to something. So I'm sitting there thinking, you know what, I'm going to, I'll post this to him one more time and if I don't hear back then that's a no. Speaker 2:   03:14         So I posted it one more time. Say, Hey, I know you're with family, I just want to kind of run this by before we do this. And uh, we have an inside joke about a guy who's been lily badgering Russell to do consult and this is a guy gets paid millions of dollars for consulting that Russell just doesn't have the time and the bandwidth to work with, but continues just to say, would you please, please? So he's just begging him in and it got to the point where it's like, listen, I don't respond. That's just my way of saying no. So I just kind of put the guy's initials there, said it might be in like this. And he kind of joked about it and vox dyson, all right dave, so this deal, why not, instead of lowering the price, even though it's the same price, instead of doing a payment plan, if you want to do a black Friday sale, isn't there something we can provide a value instead? Speaker 2:   04:04         And I'm like, oh, of course price is the worst thing to compete on, especially during black Friday and cyber Monday. Because everybody else is doing that. And anytime you're competing on price, it is a race to the bottom. And everybody knows that there's no competitive advantage of being the second lowest price leader. It just isn't. So why in the world be racing to the bottom? And I'm like, oh, I know that lesson and I've said that lesson, I've taught that lesson a million times and yet I'm falling prey to it again. And so I was just kicking myself and go, oh, you got to be kidding me. So we came up with this other amazing thing where it was funnel emerged in which the product that we were sold in the past only in one time offers and fit and it has a $3,000 value, which they huge, huge bonus, which is a much better opportunity for anybody who is wanting to go to funnel hacking live. Speaker 2:   04:52         But the other lesson about anytime you find yourself in a situation where you're lowering price, even on black Friday and cyber Monday, what happens here is now you are rewarding people for postponing purchases, which is a terrible thing as a business to do. In fact, the last thing you want to do is to encourage people to wait. That's why we use urgency. We use scarcity, all these kinds of things and so I sit there going why in the world where have done that and I was thought I was being so creative and so smart, but it was a terrible, terrible thing to do and then I'm going through some of my facebook posts that I've got this post from Dean Holland and in his his English cheeky way, basically sarcastically posts out there, shout out to all of the product owners and service providers that are about to alienate their trust in customers by discounting their products for black Friday, cyber Monday for the people that didn't buy yet. Speaker 2:   05:43         And I was like, oh, it was like a knife to the heart and I know Dean's right to. So I got Russell and Dina. I'm like, okay, I totally screwed this thing up. But again, the lesson here I want to make sure you guys gain and get here is anytime. Find yourself trying to lower price in an attempt to gain market share. It's never, ever, ever going to work to your advantage. There has to be a way that you can add greater value and by adding greater value, the value will overcompensate for any price reduction, and so whenever you're looking offers, try to find ways of reducing price, try to find ways to where the value becomes so huge that the price seems ridiculously low because of all the extra value that they're getting. So that was the first lesson. Then the second lesson came this morning where I got this box from Steven Larsen, who's just love the guy to death. Speaker 2:   06:38         He's just been doing amazing things recently and so he was in our facebook group and we've seen a lot of people complain and say, I just. I just can't afford funnel hacking live tickets. There are a thousand bucks. It's during the holidays and a million different excuses. Now you have to understand there's a. there's a huge different between resources and being resourceful. I've understand there's been a lot of times where I did not have the resources, meaning the money, the cash, whatever it was to actually purchase something, but the key is to find a way of becoming more resourceful. So you can either earn the money or find a different way of doing it. Now, steven has probably been the king of this when it came to funnel hacking live because this first year at funnel hacking live, he became extremely resourceful. He again still in college, didn't have a job, didn't have much money, was building funnels for people. Speaker 2:   07:25         Thought you know what? I'm going to barter funnels for funnel hacking, live ticket, and I'm going to barter funnels for airfare and I'm in a bar to funnels for a hotel and it's exactly what he did. And because he did that, he not only got the benefit of actually being at funnel hacking live, he also got the benefit of of increasing his skill set by building more funnels, by becoming more resourceful instead of complainants. And I didn't have the money. So back to where Steven's box came in today, it's like, hey russell, Dave, I'm so tired of seeing people say they can't afford it. He goes, I personally think that person shouldn't pay their rent or shouldn't pay their other bills and she by the phone that can I have a ticket first? Because they do that, they'll find a way of paying their rent. Speaker 2:   08:06         They'll find a way of of paying their bills. If they keep thinking they're eventually going to find a way to pay for fun, I can life. They never will. They'll never change the life. So he said, what if I actually jump on into the facebook group and I'll do a facebook live or something like that in the facebook group and and teach people how they can become more resourceful. And I'm like, Steven, that's an awesome idea. That's a great idea. And I think in everybody's out of town and didn't want to inconvenience people, I think know what, see why don't we do that like the first week of December and will be a great opportunity for us to come up with another offer and I get this little box back from Russell. He's like, Dave, you want to take advantage of this right now when we already have an offer going and like a slap in my face going again, that's like two lessons. Speaker 2:   08:51         I know this more than anybody else and that is anytime you have a marketing opportunity and slapping you, staring you right in the face, take advantage of a right then and there. Don't think of postponing it because postponing that loses the momentum. It loses the excitement, loses the energy, and I'm sitting there just kicking myself going, Ugh, here I try to be so helpful and both times it backfired on me, but because of that seems actually gonna be doing a facebook live on Monday morning for us and it'll be an amazing facebook live. I'm sure he'll go for an hour plus just teaching people the seven lessons that he learned sitting next to Russell for two years as a funnel builder. The third lesson out of all this and that is whenever you are putting together offer understand there's a huge difference between price and value and the key when you're presenting the offer is you always talk about the value and not the actual price because the value is what people understand. Speaker 2:   09:51         They perceive it's what they. That's what they're buying. So take for example, if you are to. We have the offer going on right now for funding by the time you listen to his argument pass, but it's a lesson in hindsight you can learn from. So what we have right now is you actually get a 2000, $997 value free, absolutely free when you go ahead and you buy your phone. I can like take before midnight on cyber Monday. The problem is if a person says, well, you know, it's, I saw it as an oto is only $300. If I was to tell the person, listen, you get a $300 product, when you buy a $997 value, they're going to go, ah, that's okay. But if I tell them that you get a $3,000 value, which to me, it's actually worth a ton more than $3,000. Considering all the values in that product is insane. Speaker 2:   10:43         You have a $3,000 value for free when you purchase a $997 funnel hacking live ticket. So real quick summary here, understand first and foremost, never, ever, ever, ever compete on price because all it does is it alienates your best buyers. It also frustrates them because it encourages people to wait and so you lose urgency. You lose scarcity and you're doing everything wrong. He's got completely opposite of how any marketing should be done. Second, if you have a marketing opportunity staring you right in the face, take advantage of it, don't postpone marketing opportunities. They're there for a short period of time. And the third thing, always, always in your offers, talk about value and not about price. When you're talking about the value they're going to be receiving. So with all that said, if for some reason you have not purchased the funnel hacking live ticket, I don't know why I don't. Speaker 2:   11:37         I honestly, I don't know why, but for some reason you haven't. Please go to funnel hacking live.com and get your and get a ticket. I would love to see you guys meet me there and say, you know what, Dave, I listened to that episode during Thanksgiving and I'm here because of that. That would be like awesome, or if you buy your ticket because you listened to this, send me a personal message or whatever. I would love just to see that this resonated. It made sense. Anyways, I hope you have an amazing day. I can't wait to see you guys at funnel hacking live in Nashville, the 20th through the 23rd of February. Again, funnel hacking live.com. Get your tickets and please take the heartless three lessons that I had to relearn from Russell today. So amazing. Have a great time and we'll talk soon. Speaker 3:   12:18         Everybody. Thank you so much for taking the time to listen to podcasts. If you don't mind, could you please share this with others? Rate and review this podcast on itunes. It means the world to me or I'm trying to get to as a million downloads here in the next few months and just crush through over 650,000 and I just want to get that next few 100,000 so we can get to a million downloads and see really what I can do to help improve and get this out to more people. At the same time, if there's a topic, there's something you'd like me to share or someone you'd like me to interview, by all means, just reach out to me on facebook. You can pm me and I'm more than happy to take any of your feedback as well as if there's people you like me to interview, more than happy to reach out and have that conversation with you. So again, go to Itunes, rate and review this, share this podcast with others and let me know how else I can improve this or I do to make this better for you guys. Thanks.

While in Palm Springs for the EY Entrepreneur of the Year awards, Jennifer Garner was one of keynote speakers was Jennifer Garner.  Dave shares the lessons he learned from her. Tips and Tricks for You and Your Business: Embracing Success (2:00) The importance of going through the finish line (4:00) Go All In! (9:50) The stress of success (13:00) Quotable Moments: "It doesn’t matter where you’ve been, it matters where you are going" "Business pushes philanthropy" "There is no try, there is only do" "You can’t outsource your relationships" Important Links: FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar ---Transcript--- Speaker 1:     00:00         Welcome to funnel hacker radio podcast, where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets, and how you can get those same results. Here is your host, Dave Woodward. Speaker 2:     00:17         Welcome back to funnel hacker radio. I'm so excited. I'm actually out here in palm springs and just enjoying a joint a day with my wife and uh, just after entrepreneur of the year have met with Russell and collect and she spent a ton of fun just kind of reflecting on things. And one of the things that happened while we were here yesterday afternoon, we had the opportunity of, of, of listening from Jennifer Garner and I love, I love just how authentic she is and how real she is. And I just wanted to kind of share some of the lessons I learned from listening to Jennifer Garner. So what some of the first things she talked about was, it doesn't matter where you've been, it just where you're going. And I know this is a kind of a trite little saying, but she grew up in a Hick town of a West Virginia and really where there was nothing at all and she talked about her growing up and how she had no desire of of being an actor or anything else. Speaker 2:     01:15         You just didn't even know what that was. A. In fact, the statement she said was, I remember growing up and I thought that Gilligan's island was actually a documentary. I didn't even think of the fact that it could actually been on a set and just understanding the where she came from. She had no concept of, of movies, of Hollywood, of, of anything or like that. And I thought so often in life we get wrapped up as far as of our past and realizing you don't word. It doesn't matter where you've been hurled thing, it just mattered where you're going. I think the other things you talked about was this whole idea of success and how it changed you as you go throughout your life and really the importance of embracing it and using it to build on your dreams. My wife and I were out here and it's been kind of a surreal experience there. Speaker 2:     01:59         We're sitting in with 200 of the world's greatest entrepreneurs who basically made it and they're successful all brought in by Ernst and young and sitting in the room, you have no idea who's sitting next to you and you have no idea as far as as the level of success at different people have attained it and where you're going. And it was kind of a funny thing where we're sitting there and as the the winners were announced in the technology division. I was obviously I really want to make sure Russell one, and it was an interesting thing. We got done afterwards and we're looking at the person who actually did win and it was Tom Siebel and this is the guy who basically bought, built siebold. The company who Marc Benioff, it learn from it now Marc Benioff is a. We would basically, it was mentored by Siebold who is now gone on to build and create another billion dollar company. Speaker 2:     02:57         So Russell lost to a who it was just kind of fascinated that they're going, you just have no idea of the level of success. And then the overall winner happened to have been the guy who found a groupon and I'm sitting there going, all these guys are in this audience and you have no idea of the level of success, uh, the different people are at. And I think at times you get so caught up in your own life that you think that your idea of success is a certain level. And then doors get open and you're like, holy smokes, I can't believe what other levels of success are attainable. We had the same experience for those of you guys have been watching the funnel hacker TV. If you haven't, go check it out. We had three episodes in a from dreamforce in San Francisco where we're in Chicago and, uh, two private plans and, and literally within a 24 hour period of time and flying back with grant Cardone, it was just, it was just such a crazy thing when you start realizing how the level of success of the people have in life and where you're at, there's still a whole bunch of other opportunities and other ways of growing. Speaker 2:     03:54         And so it was interesting to hear her talk about that aspect as well. One of the things she also mentioned was, uh, the time she spent with Matthew mcconaughey on the Dallas buyers club. So she was kind of reminiscing about a lot of the different movies and shows and stuff that she'd been in. And one of the things she talked about was realizing how, how much people give when they're actors, where they go all in, on portraying who they are becoming. And with Matthew mcconaughey, who's become a real good friend of hers by this time, had for Dallas buyers club, lost a ton of weight. And look to the way she described it as completely gaunt and was so weak and she was always afraid as he's walking down the stairs, it wasn't able to make it down the stairs and one of the times she actually saw him, his energy, his trailer there and he'd sit there talking to him, said, Matthew, are you going to be able to make it? Speaker 2:     04:47         I'm just so concerned about you as a friend and I just wanna make sure you don't make it through this and, and you know what she can eat and you can do other things. And he's like, you know, Jennifer, I'm not focusing on the finish. He says I'm going through the finish line. I thought my wife has been an amazing athlete and still is to this day. And I and I've seen so many different races and marathons she's been in and there's such a difference for those people who make it to the finish line versus those people who are going through the finish line. If you haven't seen it, it's a completely different look on a person's face where they come across the finish line and they keep going because that wasn't the goal wasn't just to get to the finish line. It was I'm going through the finish line and I think that's so important in life that you realize that wherever you set your limit, that's where are you going to go, and so if you said, I'm just going to get to the finish line and I'm done when I'm done versus I'm going through that finish line and I thought that if you look at people who master things in life, that's the approach they take it. Speaker 2:     05:51         Life is I'm going through the finish line and so I've. I'm really trying to adapt that more in my own life is to make sure that I'm going through the finishing line and not just to it. I want to do the things I really learned a ton from Jennifer on was her ability to pull the emotions of the story from the past to the present. Literally as if it had just happened. And I'm so fascinated by great storytellers because they have this insane ability to elicit so much emotion, just raw, deep seated emotion where you almost want to cry. You, you want to laugh with them, you want to because you feel like it's like you're watching it live right then and there even though they're telling a story that happened to them 20 years ago and it's something I'm really gonna try to spend more time on developing for myself over this next year is that ability to tell stories where you elicit just raw, pure, deep seated emotion where when you were crying, you could actually bring back those tiers when you were laughing. Speaker 2:     06:53         You bring back the humor. When you are sad and you were experiencing pain, you can bring back those feelings without a destroying you, but in a way that actually helps other people really capture that same feeling that you had by doing it. That's how people are able to learn and to grow and experience things. And I think great storytellers have this insane ability to do that. And Jennifer, she was off the charts crazy with it yesterday. Uh, the other thing I loved was her, this concept of Jennifer has been a spokesperson for years and still to this day, obviously, if those guys would follow, you've seen our capital one that you've seen her involving with saving the children. And so she talks so much about the difference between being a spokesperson versus being an owner. And recently it was kind of fun. The reason she was there speaking to this group of entrepreneurs was because she's become an entrepreneur. Speaker 2:     07:48         She's now become a business owner. And she says, and this is one of the guy believes soul so hard at the end that is business pushes philanthropy. And what she meant by that is it's one thing as a spokesperson to speak on behalf of a philanthropic idea, whereas this totally different experience to be a business owner where you can contribute your dollars, your time and everything else to that. Uh, so recently she, her whole thing is about kids and about saving the children and about making sure that young kids and young families are able to have farm fresh food. And so she's now has invested in and become a, a, a whole network of farms called once upon a farm. And our whole reason to doing that is because she wanted to be, as a business owner, to be able to contribute not only money and not only be a spokesperson, but to really crafted the business and the direction the business was going. Speaker 2:     08:41         She goes, the hardest part as a spokesperson is you have all these great ideas you'd like to have let people know about, but they don't care because you're not the business owner. You're a hired hand. And I think the, the idea here as business owners, we have the ability to really push whatever philanthropic idea we want because you're the ones who are contributing the money behind it. You're the ones who were building it and driving it. And so I think, uh, we've tried to do the same thing with click funnels. We did donate to a dollar for every single follow that gets published to village impact. Uh, we spent over a million dollars last year, invested a million in, and they'll be a million dollars for our operation underground railroad by creating a, by filming, a documentary, paying for the documentary, and then using that documentaries you've gotten to raise money. We're now in the process of hiring an affiliate manager. Speaker 2:     09:27         In fact, for those of you guys who might be interested, this by all means, reach out to me. If you're wanting to be an affiliate manager for operation underground railroad, by all means, let me know because we're in the process of trying to hire someone to help push this, this mission and this passion forward. And that's what you have the ability to do as a business owner, is to be able to actually make change happen. One of the things she talked about was, uh, this, some of the advice she said is, be decisive. In other words, go all in. Don't dabble. Don't dip your toe in. Realize whatever you're going to do, go all in on this thing. Focus on and spend. Don't just so often people and drives me crazy. I hear this happen all the time. Well, I'm going to try this. No, it doesn't work. Speaker 2:     10:10         If you're going to try it, they'll never work. Uh, I think it's back to Yoda saying there is no one. There is no try. There's only do. And I think that's the whole idea here is you've got to go all in. I don't care if it's all in, on your business, all in, in your relationships, all in your parenting. Whenever you're going to do, go all in on it, man. Have a ton of fun. Get excited about it. It's one of the things I've loved, I admire so much with my wife is she has this insane ability when she's in something, she's all in it and I've. It's one of the things I'm so attracted to her because of this ability she has, if going all in with our kids. She's all in and our kids, I mean it's 100 percent as a mom. She's raising our kids in and 100 percent all in, in our relationship. Speaker 2:     10:55         She's all in, in her church. Callings and service. She's all in on it. And I think that as you take a look at life, the people who enjoy life and experience life and love life the most, it's because they go all in on it. And I think too often people dabble thinking, I'm going to try this. I'm gonna try that. There is no try. There's only do so go all in. Have a ton of fun and experience life that way. That's the only way you truly get the most out of life without sending. I think she talked about this whole concept as far as balance in life. There is no such thing as really a balance, but you have to kind of look at it day by day and week by week and year to year. And as you kind of pay attention to those things on time capsules, you'll find areas where, you know, what, it's been a long time since I've focused in this area in my life. Speaker 2:     11:41         And you got to go focus on that. Um, I think my wife and I were talking about it today as far as this idea that you cannot, you can't outsource certain things in your life. And one of the things you cannot outsource or your relationships, you just can't do it. You gotta you have, that's the one thing. I mean I can outsource a ton of other stuff at work and at home, but the one thing you cannot outsource or your relationships and you guys spend time, you've got to focus. You've got to develop those and build those. The one thing you can't outsource. So go all in, be excited and spend the time developing those relationships. The last thing, uh, the interviewer though, it was actually a friend of hers, she lifelong friend, she'd grown up with basically in her early days in New York trying to try to get jobs and interviewing for parts and all that kind of stuff. Speaker 2:     12:34         And she was Korean, was sitting there asking her, so what would, what would you tell yourself today that you would do that would be important for your 28 year old self to know? And she goes at 20 slash 20. It was when Jennifer was just starting to have success and says, you know, Jennifer, what would Jennifer's now 46 as she sat on 46 and a half, just made me have a little bit 46 and a half, so it's almost 20 years before she had her first success. He says, what would you tell yourself? You went back to your 20 year old self will be the life lessons and things you would want your 28 year old self to know. And it's kind of funny because Jennifer said, you know what? The first thing I would tell myself as soon as you start having success is to understand, understand that success is stressful. Speaker 2:     13:19         And so the very first thing I would do is I would, I would get, I would get a coach and I'd start therapy and everybody started laughing. She goes, no, I'm really serious. You have to understand that success is stressful and it will literally eat you up. And as I sat there, I thought, you know what? The greatest things I've done in my life, things I've learned the most is the importance of having mentors. Having coaches and she was talking about the same thing. Get a mentor, get a coach, get involved in therapy, find someone who can help you manage all the craziness that's going to go on in your life. And so as I take a look at all the things that have happened, the things I've enjoyed the most is when I started hiring coaches in my life and mentors, uh, for those of you guys have been following you on facebook or even hearing a lot of my podcast, uh, this, this last year, I've hired three different coaches. Speaker 2:     14:07         I've got a coach for our financial goals and things where I'm trying to go to financially. I hired another coach as far as a trainer. I'm getting up at 4:33 days a week and it's the most brutal time and I hate it, but I love it and I'm so grateful for Eric and for all the things that he's helped me learn. I'm learning proper form and techniques and it's one of those things were working out as never. It's been one thing I've always wanted to do, but I've never focused on it and I didn't focus on it until I got a coach and I'm so thankful for him and I'm obviously I'd, I would love to have these rippling muscles and everything else. I'm not there yet, but what I am is I'm learning and I'm growing and I'm, I'm. I'm really loving getting in shape and staying in shape and focusing on it. Speaker 2:     14:54         So realize you've got to hire a coach. And then the other coach have hired recently as a personal coach, a Jerrick Robbins, Tony's son. I hired him to help me with some of the things that my own personal life and in business and I've loved the time I spent with all three of these coaches and so I highly recommend that one of the most important things for you to make sure that you're doing is you're hiring mentors. You're hiring coaches. You're getting therapy or you're going through and that. You're using that to realize that success is stressful and your level of success. Every depends on the people you're associated with and the people you hire. And the people you're getting coached by and mentored by, so realize that you have to use coaches in your life. And I'm a huge, huge proponent of it. So as much as I love going to live events, I also love having coaches. Speaker 2:     15:39         I hope you guys have an amazing time. Let me know if this kind of content is valued. Gee, I really, again, I value your time and I want to make sure that, uh, anybody who's listening to this, that they're getting something out of this that is a value to you. So please go to itunes rate and review this. Leave me a comment there. Send me a facebook message in instagram, personal message, email, whatever it is. Let me know if this is a value to you. If it's not, I want, I want to change it, I want to stop it because your time is the, is the one thing that I know I can never get more of, neither can use. So I want to make sure that day those you guys were listening to this, that you're getting value out of it. Having an amazing day and we'll talk to you soon. Speaker 3:     16:15         Hey everybody. Thank you so much for taking the time to listen to the podcast. If you don't mind, could you please share this with others, rate and review this podcast on itunes. It means the world to me or I'm trying to get to as a million downloads here in the next few months and just crush through over $650,000 and I just want to get the next few $100,000 so we can get to a million downloads and see really what I can do to help improve and and get this out to more people. At the same time. If there's a topic, there's something you'd like me to share or someone you'd like me to interview, by all means, just reach out to me on facebook. You can pm me and I'll be more than happy to take any of your feedback as well as at the pub like meaning. If you are more than happy to reach out and have that conversation with you. So again, go to Itunes, rate and review this, share this podcast with others. And let me know how else I can improve this or I can do to make this better for you guys. Thanks.

Genius Network usually has about 200 people.  This year it was about 400 people.  Dave took away a ton of insites while there. Tips and Tricks for You and Your Business: Who made the rules? (2:00) The difference between a consumer vs entrepreneur mindset (5:20) Three types of Days (7:00) Taking your marketing to the highest level of authenticity (12:20) Quotable Moments: "Don’t get hung up on your past, use it as raw material." "You’re mindset is what focuses you behaviors." "Every person has a purpose in life, even if it is to be a bad example." Important Links: FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar ---Transcript--- Speaker 1:       00:00             Welcome to funnel hacker radio podcast, where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets, and how you can get those same results. Here is your host, Dave Woodward. Speaker 2:       00:17             There'll be welcome back to funnel hacker radio. I'm super excited today. I'm actually out in Palm Springs, a wee Russell and myself and Carrie wife and a collector here. It was just a ton of fun along with the Russell's parents and today's. Before we fly back, it's kind of a than I'm going to try to get caught up. I that so many things happening recently and I just feel like I haven't connected with people, so I want to kind of share some of the things have been happening and some of the lessons I've been learning, I've been traveling a ton as my wife will attest to, uh, over the last four or five, six weeks now. And so I really wanted to kind of give you guys some of the, some of the insights that I received while being at some of the events. So I can't even tell you. Speaker 2:       00:58             I'm sorry, I can't remember all the place had been that, uh, one of the ones recently was genius network, which was last weekend and while I was there, so Jesus network is normally about 200 people and Joe Polish is the guy who basically had the standards, can usually kind of keeps it to that list, but this year he kind of expanded it and it was kind of a different dynamic, be a little bit larger. It was almost three 5,400 people. But the cool part was the insights and things that I got while I was there. And that's what some things I want to share with you. So this is going to be kind of a popery mix of a whole bunch of different ideas and kind of go through them pretty quick. But hopefully these are ideas or takeaways that might be a benefit to you and your business into your life. Speaker 2:       01:35             And uh, hopefully this makes sense to you guys. So if there's, if you're liking this kind of content, if you don't mind, please leave me a comment. Send me an obstacle to itunes rate and review this. And if you don't mind either, uh, send me a personal message on facebook or instagram, email me, whatever. Uh, I just, I always appreciate the feedback and I want to make sure that you're getting value out of this. If you're not, I'd love to change it to make sure that you are so I appreciate the time that you're taking to listen to this and your ghost. Uh, one of the very first people who spoke was a boat Easton, and one of the things he talked about was this concept as far as who made the rules and those people that know me, I've always kind of taken it. Speaker 2:       02:15             I've looked at rules as, as something that, uh, are, are great ideas. Had this really resonated with me because his whole thing was who made the rules. If it wasn't you, why are you following them? And I think a lot about some of the things that we typically do in life where we just keep doing it because we've always done it. Or you probably heard the story of the Thanksgiving Ham where basically what happened was a man was sitting there talking to his wife and each time I always asked them, so why is it ever safe every single thanksgiving you cut the ends off of the Ham? And she's like, I don't know. My mom always did. And she said, well great. You know what grandma's going or your mom is going to be here at Thanksgiving. I want to ask her why. And so sure enough, his mother in law was there. Speaker 2:       03:00             And he said, so tell me why is it that you've always cut cut off the ends of the Ham before you cook it for Thanksgiving? She goes, I just doesn't make any sense to me. We're wasting all this good meat and steak. You know what I don't know my mom always had. And it's like, alright, I gotta get to the bottom of this. There's gotta be some reason why we cut off the ends of the Ham. And so he said, why don't we call grandma and let's ask grandma why she cuts the ends off of the ham every single thanksgiving. So it was sure enough they get grandma on the phone and grandma goes, well, because my oven wasn't large enough to fit the ham in, I had to cut it off and so it Kinda goes back to that same idea as far as sometimes we just obey rules and things without really knowing why. Speaker 2:       03:39             And if it doesn't benefit us and you don't know who set the rules, you may want to question why. So it was one of things I got from bullies and I thought was just a great insight. Dan Sullivan who owns strategic coach always has a ton of words, wisdom. He's always dropping pearls, wisdom and some of the things he was talking about I want to share with you were things that I think I hope resonate with you in a way that is a value to you. One of things he said was that your past is just raw material for you to use for learning. I think so often as entrepreneurs we go through a lot of struggles and you're like, oh my gosh, I don't want to share this with anybody because I'm not very proud of it. And his whole thing was, you know what, it's just raw material. Speaker 2:       04:17             Don't get hung up on your past. Just use your past as raw material to help you in your learning and to help others as well. Use that like a comedian would use their raw material and find ways of changing it to benefit you to make sure that it's a value to you. The other thing he talked about was this whole concept as far as that your eyes only see and your ears only hear what your brain is looking for. And I see this happen so often with so many people and it's always fascinating to me where two people can have the exact same experience and yet get a completely different meaning out of it. And I think it's really important that you take a look at the way you approach things is how you approach everything. If you approach things with the idea that I got to find out what's wrong with this, you will find out what's wrong. Speaker 2:       05:02             If you approach it with this concept as far as what can I learn from this? What's the value in this? You will get value and you will get learning out it, and so I love the idea as far as eyes only see and ears only hear what your brain is looking for, so thanks Dan. One of the things he talked about was this concept as far as the difference between a consumer versus an entrepreneur on their mindset, and I think this is a real important for you. Anybody who's listening to this as a consumer and as an entrepreneur, you got to consider both sides to it. If you're selling a product, you're the entrepreneur and you've got to understand how are your buyers looking at this as far as consumer. So typically the consumer mindset is one of criticizing, complaining, and blaming. I think that this is one of the things I've seen happen so often. Speaker 2:       05:43             It just blows my mind where someone can sit there and complain and blame other people for an experience that they purchased just because it wasn't exactly what they wanted. And I think too often consumers have this mentality that every almost an entitlement mentality these days and drives me absolutely insane. I hate, I have no room for entitlement in my life and I just don't do well with those people like it. The other thing he said was, as far as the entrepreneur, it says entrepreneur mindset is more of a transformers mindset and with the transformer mindset, what you're looking at is, is more things along as how can I contribute, how can I collaborate? How can I create, and I find this extremely valuable is as I look at the things that I've ever experienced, I'm in, whether it's even a negative experience, it's like how can I use this experience and what can I create from this experience? Speaker 2:       06:35             How can I contribute to this experience? How can I collaborate with realize that every experience there's there is good in it. If you look for it, one of things he talked about again is Dan Sullivan was when you're looking as far as transformers mindset, the key to that is time, and this is one of the things I'm really going to focus a lot more on. My wife and I were just talking about this recently as far as the importance of of really dedicated and setting aside more time and Dan had a great idea here as far as the key to transformers mindset as time and too often we are so tightly scheduled that it actually constricts our ability to think and if you can't think you can't develop and you can't create, so one. A couple of things that I've made mentioned before on a prior podcast that I learned from Dan was his three types of days. Speaker 2:       07:22             Free Days, focus days and buffer days, focus days. Those days where you're going all in and you literally are closing the door and there's no other. Nothing's happening, but whatever you've got, you've got to get done. That's your plateau, diploma type of days. These are your focus days. Those days you've got to make sure no matter what I have to get this done. Free days are the days where you're literally, which I've never done a very good job of. I'm going to. That's my goal for this next year is to start scheduling free days where you literally do nothing. You don't work. You actually allow your mind to think and to create and to develop and to be exposed to other things and one of the days that he's really well known for and that those are the buffer days where you literally understand as an entrepreneur, there's so many things happening all the time and you're trying to build and grow and develop things that we schedule things so tight. Speaker 2:       08:08             They said what you need is a buffer day where this is your, is your makeup day. It's a day where you're like, I have nothing else to do except to get caught up on all the other things and you literally have to plan those. So you plan your focus days. You then plan buffer days and then reward yourself with free days. So those are some of the insights from Dan. Again, I always love Dan and sub is strategic coach stuff is just awesome. Um, another thing is to really focus on your strengths and not your weaknesses. That the whole idea here is to realize that your mindset, your mindset is what alters your behavior, and if you start focusing on your weaknesses and your mindset is all around your weaknesses, you will find that your behavior focuses more on your weakness. Whereas if you allow your mindset to focus on your strengths and you continue to develop your strengths and you outsource your weaknesses, you'll find that your mindset actually continues to grow and to expand. Speaker 2:       08:57             So huge, huge believer in the idea as far as understanding. It's so much better to outsource your weaknesses and focus on your strengths. One of the things that Joe Polish, he's because you guys know Joe, he's very sarcastic guy who loves making fun of himself and others in and it's. This is a true Joe Polish, a statement that says, every person in life for every person has a purpose in life. Even if it has to be a bad example to you, and I think that is just so, so joe, but it it. I've, again, I totally agree with it that every single person who run across your life serves a purpose and sometimes that is a purpose to be a bad example, meaning I'm going to learn not to do, but this person did. So I thought that was pretty awesome. I want to do the things they had on there was actually a panel of four generations deep guys and a girl. Speaker 2:       09:50             So three guys, one girl, uh, 18, 19 and 20 years old. And it was really cool for us, for me to, uh, I've got two kids right now in that age group and another one soon hitting it. And I've, I love, love my four boys and it's so fun for me to see how they learn. And it was fun as I listened to these four generation z people talking about how to market to generation z. So one of the things for them was that stories and experiences, what they look for, they really look for experiences for them. Everything is about the experience says we don't get too wrapped up in things as much as people think that they do. It says we've really kind of grown up with more of a shared economy and so experiences are super critical to them. The other thing he said is to make sure that you turn moments into movements and I'd look at what we've tried to do with clickfunnels and it's been one of the things we really have tried to do is to take moments and turn those into movements and I would encourage you in your own marketing to find out what those moments are and really trying to make a movement around them. Speaker 2:       10:53             Uh, the other thing they talked about was the fact that to quote a conner blakely said, we breathe stories. And I thought, man, I mean we've talked a ton about stories and it's honestly one of the main reasons I'm doing this podcast at the recent. I'm doing it as many facebook lives as I am. I'm trying to get better at telling stories and not just telling the story, but hopefully have been able to elicit in to develop the story with more emotion. I'm sure this podcast is coming across probably more factual as far as things that actually happened, but I'm really going to try to, in upcoming episodes and things, I want to focus more on the emotion because what I've realized, and I've seen this, Russell does probably, it's probably one of the best at it, uh, is the ability to get into that state and to tell the story from as if it had just happened and to bring back those same raw, those st pure emotions because it's the first time that other person is hearing it. Speaker 2:       11:50             And so for them, the greater the emotion that you can bring to it, the greater empathy and the greater connection they're going to have with you. So those are some of the things that they've talked about as far as generation z. A Dean Graziosi, he's a dear friend of mine and I just, I love talking to him anytime is just kind of hearing his insights. Has Been Marketing for over 30 years now. And just, uh, just always has great insights. And one of things he was talking about was to make sure that you take your marketing to the highest level of authenticity and I think that today so often there's this idea as far as kind of fake it till you make it type of approach or faking the Lambo Bose or, or the influencer type of approach to life. And I think people what I know what people want more than anything else is true authenticity. Speaker 2:       12:36             And so don't be afraid to share your own insecurities. And I, it's again, I, I'm really going to, this is my goal in 2019 is to really focus more on, on really sharing more of my own insecurities of really. I've been an entrepreneur now for over 25 years and there'd been a lot of ups but there'd been a ton of downs and I think I probably haven't done the best job at sharing those and I hope to get better at doing that in upcoming episodes. And things. Uh, the other thing dean talked about was the importance of, of which again is something we, we tout a ton of click funnels and that is this whole idea as far as you need to focus more on raising your own money and focusing on cashflow versus going out to try to raise capital and have other people invest in you. Speaker 2:       13:24             I'm a huge, huge proponent and believer in the fact that the greatest way to market and to grow your business is to sell, to do your own marketing, to do your own selling and to fund your own business through your own sales. That's the way you know your product and service actually resonates with the buyer. When they take the credit card out of their wallet and they actually swipe that and give you money for your product or service, that's when you know you've, you've done it right. And so I think that too often these days people are so focused on raising money and raising capital from outside ventures where the real benefit to knowing your customer, knowing your client, knowing whether your product or service actually resonates is when they pay you for it. So I did, again, huge believer in doing just that. One of the last things I want to talk to you about is a gentleman by the name of Andre Norman. Speaker 2:       14:09             So Andre Norman, uh, ended up getting basically an African American guy grew up in the ghettos and the, some really, really bad experiences. Gangs and everything else. Ended up serving I think 18 years in prison and has now come out and is trying to turn his life around and is trying to help a deal is made thing right now is helping people with addiction, which is a huge cause that uh, Joe Polish is involved in. And one of the things he talks so much about was the pain that people experience. It says, and this is how he's taking a look at his own life. And I think it was a extremely valuable lesson to me is to realize that the things you go through in your life, they actually have a purpose. And what he said was, it's not about you and it's not about your pain. Speaker 2:       14:58             It's about the people who are coming behind you. And I thought, man, that is so, so true. And I think this kind of ties in as far as the importance of being vulnerable, about being authentic, authentic is the Lord has given you experiences, trials in your life to help you grow and help you develop and help you to build and realize that it's not just for you. It's for the people who are going to come from who are coming behind you. And I've seen that happen so often in any of the mentors and the people I've worked with as they go through the trials of their life. They use those trials to help bless the lives of others. And I think that, uh, you take a look at, at your own life and the trials and the hard things that you go through. It's not about you. Speaker 2:       15:40             And it's not about the pain that it caused for you, it's about how you can help the people who are going to come beyond behind you and how those lessons of your life will be a blessing to them. So with that, I hope you have an amazing day. Again, I greatly appreciate and I can't thank you enough for taking the time to listen to these podcasts. If you're liking this kind of stuff, please let me know a rate, review it on itunes. I read all the comments there, send me a facebook message or an instagram post, or send me an email. Let me know if this is helping, if it's a value to. If it's not, I want to change it because your time is extremely important to you and to me, and I want to make sure you're getting the most out of it. Have an amazing day. We'll talk soon. Speaker 3:       16:18             Hi everybody. Thank you so much for taking the time to listen to podcasts. If you don't mind, could you please share this with others, rate and review this podcast on itunes. It means the world to me or I'm trying to get to as a million downloads here in the next few months and just crush through over 650,000 and I just want to get the next few 100,000 so we can get to a million downloads and see really what I can do to help improve and and get this out to more people at the same time, if there's a topic, there's something you'd like me to share or someone you'd like me to interview, by all means, just reach out to me on facebook. You can pm me and I'm more than happy to take any of your feedback as well as the people you'd like me to interview more than happy to reach out and have that conversation with you. So again, go to Itunes, rate and review this, share this podcast with others and let me know how else I can improve this or can do to make this better for you guys. Thanks.

Over the last few weeks, Dave has been traveling to a ton of different events.  In his travels, he always has take-aways. Listen to some of his Aha Moments from the road recently. Tips and Tricks for You and Your Business: Creating your Story Inventory (1:00) Your Calendar (5:30) The 4 R’s (7:00) Results (8:00) Dave’s confession (10:00) Mistakes in life (14:00) Quotable Moments: "People pay for outcomes more than they pay for time." "It’s marketing that makes people take action." "You can’t serve people without selling." "You can’t grow until you buy." Other Tidbits: Hear more stories like this at Funnel Hacking Live February 19-23.  Get your tickets now before they are gone! Important Links: FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar ---Transcript--- Speaker 1:     00:00         Welcome to funnel hacker radio podcast, where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets, and how you can get those same results. Here's your host, Dave Woodward. Speaker 2:     00:17         Welcome back everybody. This is going to be kind of days ramps for the road. I've been traveling quite a bit. I'm going to start kicking up even more recently here at. You've got a lot of things going on, so it's been a lot of crazy thoughts. This is we're going to be a Potpourri of thoughts and things that had happened. I had been doing a lot of reading marketing books that person development books, business books. I'm speaking to a ton of different people recently, so this is going to be some of a whole bunch of just block, but I want to get it out to you guys and want to make sure you can share with us and make sure you understand some of the value that a of what I'm seeing these days. So first one is, and I've talked about this one before, but I cannot stress the importance of a story inventory. Speaker 2:     00:57         So right now if you do not have a story inventory, you've got to write this down, air lock this thing, uh, do whatever it takes to make sure that you don't forget, start creating your story. Inventory. Store inventory is one of the things you're going to use whenever you find yourself in a situation that you have to explain things. It's all goes back to the kind of like bridges that Russell's talked about for years and it's been so fun. I was with Russell and Dan as we were traveling. I think we were in Chicago last two weeks ago and when we landed it was fascinating because all of a sudden we land and I think I had made, it was a red eye flight. We had an hour and a half, two hours of sleep exhausted and all of us were just kind of dragging. Speaker 2:     01:39         Would come down the escalator. As soon as we hit the escalator, a land down to the bottom. It's in the Chicago airport, it'll hair. You have these underground pathways that just lead forever. I'm sure it's due to all the snow and stuff that get out there, but we hit there and above these walking. I'm walking little escalators, but walking paths, motorized, walking past, whatever you call those things. Soon as we got down there above them, are there all these little crazy lights and russell literally state totally changed. It's like, oh my gosh, I totally remember this place. I remember exactly this place and I was here with my dad and his state totally changed and Dan and are like, whoa, Whoa, whoa. We gotta capture this. So Dan grabbed his camera. He's like, all right, what backstory? What are we talking now? What are you talking about? Speaker 2:     02:26         So the key to a lot of story inventory, you've got to have a backstory. You got to help people understand what's going on. So the backstory to it was Russell and his dad, the last time Russell was in that airport that you remembered was with his dad when he was in high school and they were coming out for the national wrestling, a meet and the emotion that Russell felt it was the craziest thing for me to see was literally changed from being exhausted to totally in state of being in that moment with his dad and when you're telling your stories, you've gotta be able to get in that moment for yourself. Tell bring other people into that moment with you. And Dan was just doing an amazing job as well. Russell, tell me about this. How were you feeling when this happened? How are you feeling when this happened? Speaker 2:     03:07         Tell me about this. And so we're on this walk, this electronic moving path. Dan's in front with the camera. I'm on the other side with the different cameras looking at film and the story has Russell's telling us all of the raw emotions as a teenager that he had with his dad going to nationals, setting the goal, setting the dream of someday, Dad, I'm gonna. Be here, and it was fascinating, fascinating to see exactly the state that person can get into and then help other people get into that. A similar type of estate, so when you're telling your stories, first of all, you got to create a story inventory. Then you got to practice your stories. It's kind of like a comedian. Russell made mentioned this on his podcast. I've heard it from Dean Grasiozi. I was talking to a buddy of mine, Keith Yackey is going to be doing some, uh, he's doing some standup comedy and it's interesting to see all any comedian. Speaker 2:     03:56         They basically start practicing their jokes. They've, they know certain jokes they're going to land for sure. And then they'll always toss into kind of a teaser or testing joke or testing story and they start practicing these stories. I've seen this with Russell where he will practices stories multiple times. You'll end up telling a story to me. I'll tell it to bread. I'll tell it to John. He will tell it to todd and Dale and seeing what type of reaction does he get out of it. Tells Julie and then keeps fine tuning and fine tune and then you'll take that story after he's told her one on one and then start doing small groups and then I'll actually do it on a podcast. Then they'll do it on facebook live. Then they'll actually take it like right now he's actually in San Diego just about ready to go on stage here in the next 45 minutes to a group and to make sure that every single person is a part of of exactly what's going on and so they can feel it. Speaker 2:     04:47         They can test it, they can understand it, and they can experience that. So the whole idea behind this is to make sure that you're practicing your stories at different levels to perfect them so that you can actually tell them what the same impact with the same emotion as if it was happening to you live right then and there. So great storytellers have the ability to get into that state. I've seen it with Tony Robbins where he's told the same stories that a thousand times, but it can get in the same state, which then helps other people get in that state, so when you look at it, storytelling, a mixture, you're creating a story inventory and then start practicing those stories. Talk to the different people, see what the reaction is. Asos, we, you know, loving care about. You say, what can I do to make this story better? Speaker 2:     05:25         How can I connect better with you? How can I get more emotion out of what I'm saying? That you can actually feel it because stories are all about eliciting emotion and feeling so that's the first thing. You have a store inventory. Practice your stories and make sure they work. The next thing. This totally, again, these are all random. Next thing here is a calendar as a reflection of your goals and your priorities. I've been doing a lot of things. I'm trying to become a better dad, a better husband, a better at every little aspect of my life, but really focusing right now on a lot of family stuff. I spent a lot of time with work and I love what I do and I love my kids and my family even more and that's why I do what I do, get my calendar doesn't reflect that as much. Speaker 2:     06:05         Um, I'm a huge believer in, in dating my wife, but I don't, it's not in my calendar. And so I started actually putting it at the beginning of the month yet. Okay sweetheart, what are the actual dates we're going to do this and this month I've got a ton of travel. So I was like, holy cow, had I not done that, I would've missed three or four dates for my wife because I'm just not in town on the weekend. So we actually are doing our dates midweek and had I not actually set a time in advance and blocked it out on my calendar, those never would have happened. So realize that your calendar actually is going to reflection of your goals and your priorities. Uh, for me, one of the things I'm really trying to get better at is working out on a regular basis. And so you'll see at 5:00 in the morning, I'm at the gym, do Monday, Tuesday and Thursday, and that's in the calendar. Speaker 2:     06:49         It's right there. Uh, it makes it a priority, spending time attending my kids' Games, uh, there in football right now. So football games or are super important and that's what's going on right now. Did you focus on making sure that you're looking at your calendar and your calendar is a reflection of your goals, your priorities. You'll find that you actually get more things done. Most importantly, you'll get the things that are most important done first. And next thing I want to talk to you guys about is the importance of outcomes. I would have been, right now we're spending a lot of time creating what we refer to as the four Rs. That's a four r document. Alex Charfen talked about this quite a bit. And whole idea behind this is each position, each job description actually has four rs to it. The first one is the role. Speaker 2:     07:29         The role basically is what's the title, what's the compensation, what's the overall all ideas far behind that. The next thing is the actual requirements of that job, so what are the things they actually you have to do? Third thing, they are the results and the fourth thing then would be, I'm sorry, the second one is the root is the responsibilities, so one of the things I doing on a regular basis, they need to to actually do, to get the third thing, the third thing, then be in the results and the fourth thing then will be requirements, so the requirements, so you need to have a this skill or this skill or this skills as kind of a bare bones basic type of requirements. So those. That's what brief references as far as the four r document. If you wanna find out more about it, check out. Speaker 2:     08:07         Alex sharpens a Huffington post article, so you just Google for ours. Alex Charfen, it'll come up, but I want to talk to you right now about when you start looking at those. For ours, the one that's actually most important that it's a in the document is actually third and that is results. One of the things we find as we start working with a lot of people that you've got to employees and you start to look at your own life. Too often we get focused on what being busy and busy. This means nothing. All that matters is what's the outcome. It's and people pay for outcomes more than they pay for time. So it's not the time or the task that matters. It's what the outcome is. And I've seen this happen a ton and uh, as I've hired consultants, I've worked with people, I don't care what it takes to get it done all at once. Speaker 2:     08:50         I want it done. So whatever it takes to get it done, that's what I want to pay for. A same type of thing. We've had contractors over the house doing different stuff. I'm like, I don't care how many hours it takes. I just want this one thing finished so I will pay you to get it done. I don't care if it takes you 10 hours. If it takes two hours, I'm going to pay just for the result I'm paying for the outcome. So when you start looking at hiring people and you look at your business, focus on what are the outcomes when you're looking at selling, what people want to buy, our outcomes they want. What I want is I want to actually get a facebook ad up and running, making money. That's my outcome. I don't care it as far as understanding ad manager and all the different tasks and everything else. Speaker 2:     09:29         What I want is I want the outcome. Uh, if you're a consultant and you're looking and you're working or an agency, people want the funnel built, they want, they don't care about all the time and effort you put into it. All they want is the end product. So as you start managing people, as you start looking at products is realize what people want are outcomes. And so focus more on the outcomes. Then a long laundry list of all the to do's and everything else. So if you focus more on the outcomes, you actually will get more outcomes. And that's what people want. Most. Number four is a confession here. And this confession actually is, I have ruined my family. I have totally ruined them. I have it. They can't go into the, can't see anything on TV. They can't go to the grocery store to go shopping without thinking like a marketer. Speaker 2:     10:12         My entire family now, things like marketers as funny. The other day I, my boys were home and they were talking about, uh, uh, I forget exactly what it was like, oh my gosh, did I totally messed this up? If they had closed it this way or this way or this way, we actually would have bought from him. And I'm like, you guys all think like marketers. It's been a ton of fun, but our conversations these days revolve a ton around marketing. My boys are a little bit older. I gotta get, I've gotTa Chandler's 22, Parker's 20 Christians, 17 and Jackson's 15, but it's fun. I'm almost all listened to Russell's marketing secrets and we spent a lot of time watching funnelhacker radio or funnel hacker TV and it's been fun because they started thinking more like marketers and the reason why it's as you look at ruining your family in that way, it's really kind of fun because now conversations are around marketing and realize the whole reason why marketing matters so much is it's marketing that makes people take action and if you start looking at the way people take actions and moving their life, it's the marketing that gets put in place for them to actually think and to take the actions that they need to actually make things work in their life. Speaker 2:     11:21         So for me, it's actually as much as I've ruined the middle and they all just think like marketers, it's been a ton of fun. So I'd recommend a. spend some time with your kids and your family and talk more about marketing. I remember years ago we started off watching shark tank and I was. I spent a lot of time with the kids. Said, okay, I need you to tell me how much is that company worth while they want $100,000 for 10 percent of the company? Well, what's that mean? The value of the company, his head, so all of a sudden they're doing math without realizing they're doing math, but I guess dad, that's, that's a million dollar company. Is it really worth that? Well, let's listen to and find out, and so as you start paying attention to marketing and you start having those kinds of conversations, it's actually a ton of fun. Speaker 2:     11:59         Your family. More importantly, you actually will find that it starts motivating your family and your kids to start realizing what's it take for them to set things in their own life in motion. I'm number five. Here is one of the things that kind of ties into similar thing as far as marketing, but the idea here for a lot most people don't understand is you can't serve people without selling. I'm going to do a podcast later that's going to talk about my fear of selling, but for years I was always afraid of selling and what I've realized is I you cannot serve people without providing opportunities for them to buy and too often as marketers and as as people who are doing this as a business, the selling asking for the sale is so painful. It's so hard. It's like, no, I just. That's so far in my comfort zone. Speaker 2:     12:48         I don't want to do that. Realize until there's an exchange that there can be no value given and I really want to make sure you understand that you cannot serve people until you sell them something. All the free content that you put out there, all of the things that allows them to opt in until they actually spend money with you. That's the only time that you can really serve them a everything else that you can be adding value in their life, but there's no true service given until they exchange money and it goes back to the whole idea as far as people who pay play. In other words, people who actually pay you money, those are the people who are going to take action and until they take action in their life, nothing else matters. There's so many people sit on the sidelines of life consuming massive amounts of content, but they never actually implement that or take action. Speaker 2:     13:36         So realize you cannot serve people until you sell them something and you can't grow until you buy. So you need to be on both sides of that coin. You've got to be a buyer and you've got to be a seller, and the more you sell, the more value you will be able to give to people. The more you buy, the more value be able to consume, which in turn will then help you basically be able to serve people at a greater event later in your life as well. So please understand the importance of selling. I'm sure a lot is random potpourri type of thoughts I've had going, but I want to make sure that you understand this. The last one here was a one where actually refers to golf. Uh, so we just bought a house, built a house on a golf course. Uh, it's something I've always wanted to do. Speaker 2:     14:18         I used to play golf when I was younger and it was always a fun, fun experience for me and I thought, you know what, these days I actually want to live on a golf course and have my kids get involved in golf. So as I mentioned, my boys are getting older and my wife's an avid runner and so it's been one of those things as a family, since we actually live on the golf course, we can go out real even late at night and just hit a couple of holes and just have fun as a family. It's been kind of a fun family sport, but one of the things you'll find in golf as far as the way people keep score is you'll hear people talk about par, about bogey, about double bogeys birdies, eagles, all kind of stuff. So real quick lesson in keeping score in golf par is what a good person should be able to get for that whole. Speaker 2:     14:58         So that's kind of the benchmark. So if it's a par three means you should be able to get the ball from the tee, shot into the hole in three shots. If the for. Obviously it's for if the par five, it's five shots to get there. So that's par. A birdie is one less than par. So it's a par four and you've got to three, you got a Birdie, and if it's an eagle that means it's two less than par. So if it's a par five and you got three, you got an eagle, which is like amazing. On the flip side of the coin, we can go in the other direction. A bogey is one over par and a double bogey is too overpowering. But the real issue, when you start taking a look at what a double bogey really means and how this applies to you and your own life, typically the reason you hit the reason you get a bogey is because you had a bad shot. Speaker 2:     15:44         That's why you're one over par is because you've got a bad shot and you're having to correct for that. A double bogey comments when you have a bad shot followed by a stupid shot, and what I mean by that is frequently when you're. When you're playing golf, you'll hit a bad shot and then you'll think, you know what? I know I'm kind of in the trees over here, but if I hit, I hit my ball just right and I get just underneath or between these two branches I can actually get on the green and not only saved my buggy, but actually might actually get to a par and she take a stupid shot trying to do this miraculous shot in an effort to save, save par, and what happens is you're taking a stupid shot and you're going to end up with a double bogey or possibly even a triple bogey. Speaker 2:     16:25         So the reason I mentioned that is in life, the same thing happens where sometimes we make mistakes. There's nothing wrong with making a mistake. The hard part is when obviously you make a mistake and then you make a stupid mistake right after that, trying to compensate for it. Whereas in golf, the easy thing to do is if you make a bad shot, instead of trying to hit this miraculous shot, just take an easy shot, a simple shot where it's going to put you back in the fairway, which is the main green. If you just, instead of you're in the rough, you're in a bad shot. Instead of trying to hit this miraculous one, just take a simple shot, put it back into play and then take another shot from there. Same thing in life where in life, if your find yourself sitting there where you take something happens and it's just a bad decision, don't make a stupid decision trying to compensate that. Speaker 2:     17:11         Just take a safe shot, make it easy and then go ball ball and make it happen. So those are some of the thoughts I've been having recently as I've been out to do it. A lot of the crazy stuff as I've been traveling, I run across all these crazy thoughts and ideas and I just, uh, I tend to run it down and sometimes I just throw them at you. Hopefully there was something of value here. If not, I apologize you spent the last 15 minutes. Listen to me anyways. Have an amazing day. If you haven't gotten your tickets to funnel hacking live, by all means, I don't know why you wouldn't, but please go to funnel hacking live.com. We'd love to see in Nashville it's going to be February the 29th, a 20th through the 23rd of two Thousand Nineteen February 20th through 23rd 2019 in Nashville. Speaker 2:     17:52         Can't wait to see you again. If you don't mind. I love to get feedback from you. If you're liking these types of podcasts, especially this one, I know I'm all over the board on this one, but if it's a value to you, let me know. Send me an Instagram, a personal message or facebook pm or email me or whatever, reach out to me. Let me know what your thoughts are. I appreciate it. Again, if you don't mind, rate, rate, rate, and review this on itunes and share this. Thanks so much. Have an amazing day and hopefully our paths will cross soon. Speaker 3:     18:19         Hey everybody. Thank you so much for taking the time to listen to the podcast. If you don't mind, could you please share this with others, rate and review this podcast on itunes. It means the world to me or I'm trying to get to as a million downloads here in the next few months and just crush through over $650,000 and I just want to get that next few 100,000 so we can get to a million downloads and see really what I can do to help improve and and get this out to more people. At the same time. If there's a topic, there's something you'd like me to share or someone you'd like me to interview, by all means, just reach out to me on facebook. You can pm me and I'll be more than happy to take any of your feedback as well as if there's people like me to interview more than happy to reach out and have that conversation with you. So again, go to Itunes, rate and review this. Share this podcast with others and let me know how else I can improve this or what I can do that do to make this better for you guys. Thanks.

Why Myles Decided to talk to Greg: Greg Smith is the host the Rise Above Podcast. He is master at mentoring successful entrepreneurs scale their business to new levels. Recently, he helped take a $133,000 ARR business to over $1,850,000 in revenue in the past 11 months. He is a father of three and married to his high school sweetheart of 11 years. Tips and Tricks for You and Your Business: The morning routine (1:00) Greg’s Story (9:30) Staying Motivated (24:00) Quotable Moments: "You have to have somebody teach you the way." "Go find a mentor, but be coachable and teachable, but most importantly, implement what you learn." Other Tidbits: Finding a mentor who’s path you can follow and mirror is important to succeed quicker. Important Links: FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar ---Transcript--- Speaker 1:     00:00         Welcome to funnel hacker radio podcast, where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets, and how you can get those same results. Here's your host, Dave Woodward. Hey, what's going on everybody? Speaker 2:     00:18         And welcome to funnel hacker radio. Today. I have a very special guest on, but you may notice this is a different voice than you're used to today. Dave's voice is very, um, I guess you could say raspy. He was yelling a lot yesterday. We did a funnel hacking live telethon. And so his voice, he's a little under the weather. So I'm taking over today. Hopefully this is close to the standard that he has already set. But today on the show, ladies and Gentlemen, I have Greg Smith. Greg, how you doing man? I'm doing great. Thanks. Miles. So, Greg, I want to start with kind of a different question than you're probably used to getting in that most podcast started off with. So I'm going to come right out the gate. Greg, what is your morning routine? Speaker 3:     01:02         Oh, you know, uh, it's so funny because this has been something I've, I've really been dialing in. It's so funny you asked this because this has been something for me personally. Uh, growing up, like as a kid, I kid you not, I funny story. I used to sleep in my parents' room because they had TV and no other house, you know, no other room in the house did, but I'd stepped a one or two in the morning like as a five-year-old. Dang. Yeah. I've always been this night house. So for me as an entrepreneur over the past 11, 12 years I've gotten all of my work done primarily from 10:00 on, uh, because that's when my wife goes to bed and then it's just like my time. And as of recently, you know, I have three kids, six, 3:00 AM, you know, 18 months. So I've had to like start becoming a morning person and you know, the biggest thing for me in the morning, number one is, is I have my phone set to where it's on do not disturb mode and I only have like three people, like four. Speaker 3:     02:05         So I have, you know, my parents, my wife and then uh, a few key business partners and a couple of ventures that I have that can get through to me at all times, but I keep that on do not disturb typically until 10:00 AM. And then I also now with the, the iphone has screen screen limiting like car app limiting and I turned all my apps off except for the ones that I read, um, you know, until 9:00 AM. And that's after I get my stuff done in the morning. I typically read something like I have a rule where I have a non digital morning. I used to just get up, check my emails right away and just like get into the day. And then when I found out is I was, I was always reacting to other people were throwing at me instead of like getting my mind set. Speaker 3:     02:50         Right. So I typically don't work out in the morning. I'm a Jujitsu guy in the best Jujitsu a simply at nighttime because that's just what other people have the ability to go in. But for me, getting my mind right and reading something a pre Gutenberg like something prior to the printing press, whatever that might be for you is very important to me. So I get that in and I guess some wisdom and then I go on a typically to learn something or read something from, you know, thousands of years ago and then to go into something that I'm kind of hot on a which is marketing or mindset. And then from there I ended up, you know, kind of get thrown into the whirlwind, getting my kids ready for school, getting them off, then coming home. Then I can go into like more of reaction mode. So then my question for you, like when did you really start focusing on the morning routine? Speaker 3:     03:41         And then there's a second part of this question and I'll ask that as soon as you kind of tell us when you really start focusing. Was it 10 or 11 years ago when you got into entrepreneurship or was it just recently? It's just recently. It was, it was really just within the past year because um, my daughter who's three now, she goes to a pre K and so her and my son Sam, they go to two different schools whereas prior it was just like, it was one school, uh, just for my boy and so my wife was really able to like take him in and kind of do the kid thing by herself and now we kind of both, like she could do it by yourself but it's just easier if we both, like I go to one school, she goes to another and so her doing kinda like Kinda loop. Speaker 3:     04:24         So just within the past year has been like all about the morning and I don't know if that's just because I'm getting like I don't like mornings. I really don't like I am a night owl. That's, I mean that's just how I am. Like I record my podcasts episodes are typically in between 11 at night midnight. And that's because when, that's when my house is like guaranteed to be quiet because in the morning and you know, you'll find out, you know, being a new dad that in the end you probably have this now asleep. But even if you schedule, you're like, I'm going to wake up at five. Well there's, there's no law that your kid's not going to wake up at 5:15 and just, he's, he's waking up at 4:30 and stayed for two hours. So. Exactly. And then you're just totally thrown off. So it's really been within the past year because my, uh, my wife is asleep wizard. Speaker 3:     05:09         I mean she has a thing throughout the night, even like at five months, our kids are typically get like five, six hour stints. So now there's your, there's your next funnel right there. Man. I know, I tell her all the time, I'm like, Hey, you know, she's like, ah, I just don't know. Like with the first kid we just thought it was luck. And then with the second kid, we were like, I told her, I was like, if you get the, our daughter Charlotte's asleep the same way you got Sam to sleep and we know like you're good. And then she did it and we're like, Nah, it's just too. And then we had the third one, it happened again and I mean it's literally like she is just, she's so good at it. She has been able to help a lot of our friends do the same thing too. But a lot of it comes down to the mothers, um, personality style and, and, you know, different, different feelings with letting the kid kinda cried out for a little bit. Things like that. So I expect it. I expect to see the funnel pretty. Um, I Speaker 2:     05:58         did have one question on that. So you said you turn on do not disturb. So for me, I don't do that. I feel like I'm very reactionary even at night and it kind of takes away from, you know, sometimes family time and in the morning it's the first thing I do, I see in like, Oh man, I've got to put out these fires before I go into work. Um, and you mentioned it kind of getting your mind right and getting in that right state of mind. Do you feel by doing the do not disturb that even though like the messages and emails pile up, you're more productive during the day? Speaker 3:     06:27         One hundred percent. Now let me tell you, because as you're saying that I'm envisioning like your phone in the morning because he's insane. Yeah. It used to be my phone. So let me tell you, the number one productivity hack that I've ever done this in productivity has been. This is actually been something where I'm like, dude, I need to put out a course on this because this has changed my life forever. Um, I have turned off all red notifications on my phone so I don't get my mail APP does not get red badges. My facebook doesn't get red badges. Instagram, my facebook pages app and my email app, they don't, they don't Ding, they don't give me red notifications and what I've also done, which is key because even when you're on do not disturb when you get a text, well I don't know if it's with texts but it will often show on your, on your screen. Speaker 3:     07:17         You'll see it pop up. Like right now, uh, you know, you and I are talking on a podcast. If I didn't have, do not disturb on and I didn't have what's called banner notifications off, somebody could text me and I could see it and it, it would totally derail my thoughts. And so I also turn that off too. Like just to give a tip. Like you can turn all those things off and go and do not disturb, but you also have to turn off those banner notifications that are popping up on your phone because it's like, it's, it'd be amazing if you couldn't look at it. But like humans, you're just like, Dang, you know, and you look or it pops up and your, your phone, just like, even when your phone's screen just lights up, it's like, you know, Martha, you just look. So, Speaker 2:     07:59         uh, and then we feel obligated to answer back. Like that's me. I'm like, Oh man, like this came in, I need as entrepreneurs or as employees and is people in general, like we don't want to leave people hanging. So it's like our first thought is I better respond to this. Even if it's 4:00 in the morning while you're feeding the baby or you know, as you're falling asleep, you're like, I better get this done before I hit the sack. So with that, I'm going to try to implement what you just said. I think that's great. Um, I'm going to do it and let you know. And then next time I'm on the podcast with Dave, I'll give an update. Speaker 3:     08:26         That'd be awesome. I'd love to hear that. And it. And it will. The thing is what you find out. And I found this out, I used to travel a lot and um, we'd go over to Europe and other places where you didn't have the Internet, like legitimately, like 2009, like your cell phone carriers just didn't carry over. If it did, it was expensive and so we had all, like, we're as usually with a bunch of entrepreneurs, you get to the place where you had internet and you'd be like, oh my gosh, you know, I can get to my phone. And then when you find out is there's really not that many important things that happen within a or five hour timeframe that you just can't answer all at once. Speaker 2:     08:58         I love it, man. I'm going to try to implement that because I agree. I think we overreact like in the instant or in the moment, like when you get back to this right away and in all reality, like people could probably wait a day, two days a week, two weeks. So if everybody out there that's listening, if my response time slows down, it's Greg's fault. Greg, I want to jump into your story. I'm like, you're a two comma club award winner, but we're going to get to that here in a minute. I want to hear about Greg. How'd you get into entrepreneurship? What was kind of that initial push into it and then what has kind of transpired over the last, you know, 10, 11, 12 years? Speaker 3:     09:39         You know, ironically, I really became like, you know, everybody has a story, like I've always been an entrepreneur and always sold things and you know, that kind of thing. And I did like, you know, I sold like lemon heads and things as a kid, but I really didn't even know what being an entrepreneur was. I just knew like when I was 18 I didn't want to go to college. Yeah, exactly. I did my, my dad. Yeah. My Dad always joked because I always had money for things that I wanted and that was the key. Like I was a bmx or in a rollerblader, like thex games kind of did and I always had money for those things because I would work for it. And frankly I grew up in like kind of a poor middle class family. So I had to pay for my own things and so, you know, I always had that going on, but when I was 18 I had watched my sister go through college and I didn't really know what I wanted to do with my life. Speaker 3:     10:27         And I thought, man, I'm, I just don't feel right spending money on an education where, you know, I watched my sister, not everybody's like this in college. So, um, but my sister, you know, like took bowling class and clay pottery and I'm like, you know, I'm like, this doesn't make any sense, you know, like, this is absolutely insane. And so I didn't go to college. I was in the pizza industry actually for seven years and I went off and did a bunch of odd, odd end things like bought a box truck for 800 bucks. I was going to have like a used tire business. And then I ended up, uh, the box truck was like a total lemon and I parked it in the middle of, well I won't say where, but I parked it and I never like, I don't even know what happened to it because I'm like this, like it was going to cost more to fix it and to keep it or get rid of it. So long story short, I always wanted something, I didn't know what it was. And then I had a friend approach me about network marketing company and this was when I was 22, I was working third shift and I made really good money at the time. I say really good, but you know, it was $45,000 per year without a college education. Speaker 2:     11:31         Yeah, that's, I think a lot of people out there, you know, employees, that's a good wage right there actually for a note. No degree. Speaker 3:     11:38         Yeah. Well, and I was watching all my friends, you know, coming out of school, out of college at that time and they couldn't get jobs in their respective fields that they went to school for. And so I was extremely happy with my job, but not my hours. The third shift, the whole, you know, climbing the corporate to where, you know, for me at that time, like I was in the trucking industry and these guys were 60, 70 years old like they were, they were bleeding it out. And so for me to get a pay raise, I needed somebody to retire, die. Yeah, totally. So, and I've always been a competitor. So for me it was like I want to be able to get rewarded for where my effort, the more effort I put in, the more reward I get. And so as somebody approached me with network marketing and I didn't even know what it was like, I had never heard network marketing, Mlm, direct sales, whatever you want to call it. Speaker 3:     12:24         But what I saw was a product that I liked because I tried it, I loved the product I was into is the supplement space and I was a wrestler and I've always worked out and done those things. But more importantly is there was somebody attached to it that was already successful in it that said that they would mentor and teach me. And that was what I had always been lacking in the other like odd and end things that I had tried in the past with somebody to actually kind of hold my hand and mentor me through the process. And it was amazing because with network marketing, I believe you can get mentorship and training to different ways, you know, right now we're in double Comma Club, a x coaching and we pay for that. And it, my goodness just last week was, was one day of that was worth our tuition for the year. Speaker 3:     13:09         And it's truly like unbelievable. And then the other way is you can earn favor from somebody, right? You can start to get into their good graces by serving them and providing value to them. And through network marketing, you have the opportunity to really do that by being a producer and actually taking things that people teach you and applying it, um, you gain their favorite because those people genuinely, typically like me. I love to coach and teach people as long as they're applying what you're, you're coaching and teaching and so long story man, you know, over 11, 11 and a half years now. That's what I've done. Network marketing relationships, personal growth, success mindset, strategy, like that's been my bread and butter, but that's ultimately what led me to click funnels, you know, after a long time because network marketing, I always tried to figure out how to, how to do it online, you know, I've built my business, you know, primarily I say offline, but we use funnels and stuff for our webinars and stuff like that. Speaker 3:     14:07         But no advertising, you know. So then what was like your first initial step into click funnels? You said you were trying to get more of an online presence. What was your goal? And then like how did you find out about click funnels? Yeah, so I had um, since 2008, uh, so I started network marketing 2007, 2008. We started building our own boat called team website, like basically a training portals, right? You would come to it and you would get the documents that we have and systems and strategies on building your business and so forth. And so I started building all that, like html kind of stuff, you know, like just, I had to learn how to build websites and then I actually owned a gym for four years and I did a websites through that, um, you know, wordpress and things like that. And so I was familiar with all these different things. Speaker 3:     14:55         And what happened was, it was, it would have been maybe a little over two years ago. I had a friend. We're trying many different softwares and we came across clickfunnels and this was like version one point. Oh yeah. And it. But it was still, it was still better than everything else out there, you know. And um, I started getting into it and it was amazing. All the stuff that was inside one piece of software and whereas before, you know, I had like 10 different accounts with different things and trying to implement it. So I saw these ability. But what really came, and I was, what I was trying to do at that time with clickfunnels was I was trying to run some ads and different things to a fitness professionals because that's part of my background with the network marketing thing as well, uh, owning a gym for four years. Speaker 3:     15:45         But I just couldn't quite figure out like what it is that, that was like greg at that point. Like what, what was I sharing? And then I had an opportunity, uh, through learning all of this stuff. I mean, if you look in my office, there's just books and books and books everywhere. And I, I kinda, I relate it to like I had all the knowledge but I didn't have a playground to like get out there and click funnels gave me that playground. But then through a strategic relationship that I had with a couple of John, Michelle Bishop, uh, I was able to plug myself in to something and truly like show the skills that I had because they had a business idea and they were doing, you know, they're done pretty well with it, but they need somebody with the strategy. And the knowhow through click funnels and facebook advertising, Youtube, pre roll ads in those things and they needed that part. Speaker 3:     16:38         And so we, uh, we actually formed a business and I just told them I had equity in order to do that just because my network marketing company is very successful. So in order to take time away from that and divert it had to be worthwhile. And so what was cool is through what I've, I've learned and the neat thing with click funnels, you know, going back to the mentoring thing is that you can either, you know, either pay for it or you can earn it. But the neat thing about what Russell has set up with.com secrets, expert secrets. And then you know, the final trilogy here, the final book, traffic secrets, when that comes out, he is truly given you, you know, mentoring from far with those books to show you exactly what to do with the software. And you know, if you can implement that and you learn it, it's amazing what happens. Speaker 3:     17:25         And that's what's been phenomenal with us for the past 10 years of forming that relationship with John and Michelle is what's trending, what happened from the knowledge that I've learned throughout all the years. And we might have to cut this up and turn it into a promotional video and a testimonial video. It's all through it and it's, it's, it really is amazing. You know, the, the traffic event that we just came back to you, it really liked it. Honestly. I felt like it pulled the last 10 years of my life together and really like, even though I'd heard things and I knew them and I knew like little pieces, but the whole strategy and the overall concept that Russell teaches through that. I mean, if you can't build a business with that, I don't know what you're going to build a business with online. I really don't. I mean it's, it's the, to me, it's the end all be all in terms of like step one, two, three, playbook, and then you have the software to do it with Speaker 2:     18:19         Mike drop seriously. Mic Drop, man. No, I totally agree at that event was unbelievable, right? Like the.com secrets, hey, how to, what you need a funnel for and how it goes, how to get the most out of your customers and then, you know, expert secrets, how to position yourself as the expert and become like the Goto or the guru and then traffic secrets, you know, how to get more customers Speaker 3:     18:44         [inaudible] Speaker 2:     18:45         to your product and a man like you mentioned, Russell was mentoring from afar and I think, you know, as people get into those books, implement, start having success, you know, they start moving up the value ladder and everything and try to get closer to that mentorship, right? Sometimes we have to go out and find that person, um, build a relationship with them and Russell's allowing people to do that through his books, through his courses and through as a higher ticket coaching programs. So I have a question for you, Michelle and John, you met them, have ladies edge. Tell us about the funnel. I mean, just so everybody out there listening knows this is a two comma club award winning funnel. They are crushing it. It's a beautiful funnel and the product and the results speak for themselves. So if you want to give us a little insight to that, that'd be awesome. Speaker 3:     19:31         Yeah, it's been amazing. We, um, so originally Michelle has a background to where she used to do meal plans, you know, a long time ago prior to we actually met through network marketing. I mentored her in that specific business and then her and John got married and so then it was kinda like this mentoree relationship between me and then the both of them. And so we had a history of working together and what had happened was she had a child and a couple different moves and then she wanted to get back into the fitness industry, like, you know, and really share her message and her heart and help women, not just with meal plans but with the entire package, you know, women empowerment, a self love, all of those things that come along with it because that's a big piece of that whole, you know, world really with, with female specifically. So for us, the, the, we originally started out, um, we, we were at a premier price of $97 per month Speaker 3:     20:22         and so that was December 17th and we are monthly reoccurring. So prior to, um, the bishops and I as they had just done kind of like a one month promo, they would say, hey, let's do a four week bootcamp. And their biggest one at one point it was like 600 people, you know, at $97. So they had had a phenomenal, phenomenal year. I won't get income for that, but we've more than 10 it since we, since we formed our partnership. And really it's just amazing how well we all work together. It's just a true blessing to be in business with great people. And so, uh, we started with $97 per month and what we did is we just transitioned, instead of trying to collect money, you know, once every month we create a continuity based program, which is the background I came from with my, my physical gym, you know, as, hey, let's get them automated and make them cancel. Speaker 3:     21:15         And it's the best thing for everybody who holds them accountable and helps them get better results in the end and then just as of recently and, and so then we actually go back, we did that, we promote and promote it, and then we started doing like a front end hook to where we'd say $7 for seven days. We let them try us out for seven bucks. And it was a way that we could pre qualify who came in. So instead of just doing free seven days, we're like, because we're at $97 a month, I mean, you know, free seven days and then 97, that's a large jump. Even $7 for seven days in the [inaudible]. Ninety seven was lard jump. However we had a 72 percent trial to conversion rate. Holy Cow. Yeah. So that. So we knew like, all right, we have a winter. And so we built that up and we now call that the sisterhood. Speaker 3:     22:01         And so we have the sisterhood. And then we had a lifetime membership open for, for a little while in the beginning with, since shut that off, you can't get a lifetime membership anymore. No longer. And we have now have a, a, I want to say lower tier, but lower priced package because we did have a lot of people with the demographic being in between 20 and 35 even though we have up to 60 and 65 year olds in there is phenomenal. And yeah, it's totally cool to see like the different demographics that are within there, just backgrounds and body types and everything is so amazing. The group of women, it's as crazy miles I run like I'm uh, you know, I'm a hunting, you know, fast car driving like a real man's man. Yeah. Like, you know, and uh, I, you know, I'm an, I'm an owner, you know, a partner in this women's right. Speaker 3:     22:54         But it's amazing to watch what these women have done and like there's no judgment and it's so cool. Like it's, it's absolutely just changing a women inside out, which I know is, for me, I get passionate because I know that helps change the marriage. Yeah, that's really, that's really important to me. I've been married for 11 years, been with my wife for 17 years and so like to see that I think is like the most fulfilling part for me. But anyways, uh, we now have a lower tier and we do a free trial for seven days and then $27. But uh, we, we have kept the premier package called the sisterhood at 97 as well. So, so I think one of the big takeaways for that and that people need to realize is I'm providing value before asking for money. Right? Like, I know you did the $7 to 97, but you are providing them value where they are going to see results or to learn something. And like once they see Speaker 2:     23:46         the value or see the results, it's like, you know what, this is what I want and that, you know, that's why we do the books. The free plus shipping, right? They're going to get it. They're going to learn, they're going to see the value and then they're that much more likely to sign up for clickfunnels, for, to join the coaching program because they've already seen how much value has been provided at such a low price point. So that $7 to 97 converting at 72 percent is absolutely insane and incredible. Um, so you guys are listening out there and provide value before the big ask. Um, Greg, I do want to ask a couple of questions. Is going to be a little rapid fire, so just, uh, as you can say as much as you want or as little as you want, but here we go. So I kind of already asked you what your morning routine was and you're already crushing it with ladies edge. We'll get to your podcast here before we get off, but you're killing it in network marketing. How do you stay motivated? Speaker 3:     24:38         That's a great question. You know, for me it's always, it's always, um, I have journals from all of my past, like I keep journals and I've documented like the most emotional moments in that. And typically for me personally, that's changing people's lives through coaching and mentoring and so I always remember who it is that I'm serving in the end result and the feeling that comes from seeing them get that result and I keep them at the forefront of my mind and I have pictures all around my office, like if you know, you had it live, you would see like me with those people and so I keep keep the people in front of me, which was cool to hear a rustle talk about traffic is really people and when you start looking at traffic as the people and providing that value, like you said, that's what really motivates me is to see change in behavior and changing habits. So Speaker 2:     25:24         dude, perfect answer. Next question then. What has been one of your biggest challenges? So you say you know, you're motivated by impacting people's lives, changing their lives, helping them out. Um, what has been one of your biggest challenges with doing that? Speaker 3:     25:39         No, man. I'm gonna get a little vulnerable. I'll try. I'll keep it short though. Speaker 2:     25:44         We love vulnerability. We think that that's important and kind of really helps people connect, right? We're not all on this pedestal. Uh, we've all been through things, so please go ahead. Well, Speaker 3:     25:56         for me, so I started in network marketing. I've had great success in that. I love it. Like I'm still very active with my team and, and leaders in our organization and I'm absolutely love that side, but I believe that I have a bigger purpose in that I can help more people than ever, ever before with the Internet, you know, the fact is we're the first humans that have access to this thing called the Internet and we've literally touched the lives of almost every human in the world somehow. And so I've been trying to figure out, and this is what, what's been amazing is like I've been trying to figure all this stuff out, like how do I serve people? Like what do I do? Do I create a coaching program? Do I create a mentoring program? Like I still don't have the answer to that, but what I've done is I've been able to use the skills that I've acquired while trying to figure that out to do the ladies edge and that's what's been so neat is because I see my talent there, but then I also know like, you know, I also have another purpose to, to serve outside of that and I'm still really trying to figure that out. Speaker 3:     26:53         Like what is Greg's funnel? You know, I don't, I don't necessarily have that. I know what I know what I want to do, but I don't have like the specific program lined out for it is really what it comes down to you. So that is still my biggest struggle. And I think the biggest takeaway from that that like as I as I journal about it is for anybody, because I know the clickfunnels community and I'm around it. And the two comma club thing, it's like even if you don't know exactly what you want to do, go help somebody else fulfill their vision. And that's what I've been able to do with Michelle is like help her fulfill her vision and, and I kind of took a back seat because I'm used to having the front seat, like I've spoken in very large stages and helped a lot of people in that sense, but like I've taken a back seat to, to now serve again in a different way to where I can figure out what it is that I want to do. I still don't know. So that's, that's my, you know, that's, that's still it, you know, I'm trying to figure out like how I'm going to serve the world on a bigger scale. Speaker 2:     27:53         And I think we know that was perfect answer again. Um, but I think we all struggle with that, right? No matter how successful we are, we're always trying to find like one way or another rising something, whether that's our income or the impact or our reach. And so I'm not as a great answer. And so next, when you kind of talked about the gym, the pizza industry, the box truck, where you going to start the tire business. So I don't know how many of those were failures or how many of them just are learning experience, but how many times did you have to fail before succeeding? And then, you know, what are those experiences teach you? Speaker 3:     28:24         Uh, yeah, there's, there's so many more stories. Unfortunately. So funny. Yeah. The pizza thing was just like my first, like I come from a very industrious town. So I started working when I was 14. I really started working when I was much younger than that. But the pizza was like my first job job that I stuck to for 77 years. And you know, I was actually one of my best friends. Well previous best friends, you know, almost 20 years ago now, uh, told me I was only ever going to amount to being a pizza boy because I didn't because I didn't choose to go to college and um, so anyways, we're no longer friends but um, you know, that always stuck with me and so I kind of had like this, like try to figure it out mentality. And so there were, there was actually like so many different things that I tried to do because at one point I just like, I just want to make money. Speaker 3:     29:16         Like that was just like, I was like, God, I just want to make money and not have a job like, or a boss and control my life and I really didn't have clarity. And then, you know, through all of those, what I really learned is that you have to have somebody teach you the way. Like I think having a mentor and you can do this through books, right? Like, like we were talking about with Russell's books. Then Russell has other ways you can do at this even more hands on Double Comma Club coaching. Like that's even more intense. And so I think making sure that you're learning from somebody who's already gone through the experience of whatever it is you're trying to do is so important because it can literally raise like two or five or even 10 years of just regret and failures and struggles when you just say, okay, I'm going to do what they say, like the, you know, uh, Kale and talking about Hashtag do what Russell says, it's so important. So I think finding a mentor is so vital and learning and doing. And so that's like my message of life is like go find a mentor, but be coachable and teachable, but most importantly, implement what you learn. Okay. Speaker 2:     30:24         Awesome man. Thank you for sharing that. Now. Awesome. Now these last two, we're going to end on a little lighthearted. I appreciate you coming in and getting vulnerable and telling your experiences and not just focusing on the successes, right? You're going back and talking about some of the harder things that you went through. And I think that's what, you know, a lot of us need to hear it right? Like we see these people that are having success. Russell and all those guys were like, ah, it's just so easy for them, but there's a story behind it and that was cool about traffic secrets in the week before we had, um, you know, the dry bar comedy where Russell went through all the stories and you saw the struggles that they went through, the literally the, almost being bankrupt and laying people off and you know, everybody goes through those things and I think people need to hear those so they don't get so discouraged and they were like, okay, they went through this, so can I. So I really appreciate you sharing your story. So we'll finish it off with a little light hearted. I'm a food guy. You've seen me. I'm a little bigger around the waist and everything. I love food. What is your favorite food? Speaker 3:     31:20         Oh goodness. It's donuts. I can put down like six donuts. No problem. Speaker 2:     31:28         Any certain type like maple chocolate, Maple Bay, Speaker 3:     31:31         I'm a glaze with chocolate icing or glaze with chocolate icing with cream filled. Speaker 2:     31:36         Ooh Man, that sounds good. I said, oh goodness. It's lunchtime right now. That sounds good for you. What would be your dream vacation, like kind of the favorite way or favorite place for you to relax and kind of step away for a minute? Speaker 3:     31:51         Well, it depends, you know, you kind of have vacations that you take solo, which for me are a little mini vacations down to my property where I go hunting, but I am a very relationship focused kind of guy. So I love taking, going to amazing places like my most favorite vacation I've ever been to has been Bora Bora, hands down. But what made Bora Bora, Bora Bora was I was with about 50 people that were entrepreneurs as well and, and we all, you know, are of the same mind and heading in a direction. And so to have that experience with other people I think is, is as amazing. So for me, I love getting out and traveling really anywhere. It's about the company that I'm with. Speaker 2:     32:35         Awesome. Man. I, I agree. Like I like to get away and relax, but I'm also a little bit of an extrovert. I talk with people. I like building relationships as well and so a kind of feel the same way. If there's not people there with me on vacation, was I really there? Is it really a vacation? So we're going to close this up, but I want people to know where they can find you. Where can they find you on instagram? Tell us about your podcast real quick and they find you on the other social platforms. Speaker 3:     33:00         But instagram is just the real Greg Smith. Uh, that's my user. And then facebook, I have facebook page is Greg Smith. Hopefully you can find it. There's a lot of spirits, but the best place to find me is rise above podcast. So just started that, uh, were like episode 17 and uh, that's just, you know, I share a lot of really deep stories about catalyst. We only scratched the surface today on some of my past and the struggles and pains to get to where I am and continue to go through. So a rise podcast. That's, that's, uh, that's kind of what I'm putting out right now. Speaker 2:     33:33         So where can they find that page? It's just rise above podcast.com. Yes. Awesome. So guys go to rise above podcast.com also. Go on Itunes, subscribe and review the rise of a podcast. Greg. Dude, thank you so much for coming on the show. I know it was kind of a little switcheroo on you instead of having Dave you had me, but I really appreciate you coming on. It was great talking with you. Can't wait to see you at the next event. Everyone out there listening. Go Follow Greg and then also make sure you go subscribe and review this podcast and then let me know how this episode when tell Dave if you want me to ever be back on the show or if you never want me back on the show, let us know. Greg. Thanks man. We will talk to you soon. Speaker 3:     34:12         See everybody. Thanks miles. Speaker 4:     34:15         Hey everybody. Thank you so much for taking the time to listen to podcasts. If you don't mind, could you please share this with others, rate and review this podcast on itunes. It means the world to me where I'm trying to get to as a million downloads here in the next few months and just crush through over $650,000 and I just want to get the next few $100,000 so we can get to a million downloads and see really what I can do to help improve and and get this out to more people at the same time. If there's a topic, there's something you'd like me to share or someone you'd like me to interview, by all means, just reach out to me on facebook. You can pm me and I'll be more than happy to take any of your feedback as well as if people you'd like me to interview more than happy to reach out and have that conversation with you. So again, go to Itunes, rate and review this, share this podcast with others and let me know how else I can improve this or, and do to make this better for you guys. Thanks.