ClickFunnels Radio

Why Dave Decided to talk About Kicking Against the Pricks: Do you know what really grinds Dave's Gears? Though normally it's people whose websites don't let their customers buy their products, today it's people who in an effort to get their own way risk their reputation or relationships. Listen in to hear Dave's perspective on the matter and see if you can't apply these snippets of wisdom to your own networking efforts. Tips and Tricks for You and Your Business: (1:04) It Is Hard For One to Kick Against the Pricks (4:06) There Are People Who Will Just Point Out What is Wrong Quotable Moments: (3:22) "At the same time there are hundreds, if not thousands, of people who are having success because they're not only taking that coaching, taking that advice. And, instead of kicking against it, even though it might hurt, they take the advice. They get going and they do what's needed." (5:09) "Realize that in life, in business, and in everything that you do; it is sometimes going to be painful to get what you want long-term." Other Tidbits: Every year, Dave considers who he wants to hire this year as a coach and what he wants to improve. Important Episode Links: FunnelHackingLive.com FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar ---Transcript--- Speaker 1: 00:00 Welcome to funnel hacker radio podcast, where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets, and how you can get those same results. Here's your host, Dave Woodward Speaker 2: 00:17 [inaudible]. Everybody. Welcome back to the new year. Welcome back to black radio. And this is gonna be somewhat of a ramp. So, um, this actually comes from a Greek proverb and it also is found in the new testament and as I was doing some study recently, and this is one of those things where I'm kind of amazed at what happens in business and the frustration that happens when people don't get their way. Um, so without disclosing names or anything else, I just want to kind of talk through the concept and the principle that takes place when there are so many people I run across these days who get frustrated. Things aren't working the way they want them to work and they take no responsibility for things in their own life and basically point the finger and tear down everybody else around them. So the story basically a or this proverb comes to greet property and it says it's hard for you to kick against the pricks, um, and I want to give some clarification as far as what the term means and how all this has done. Speaker 2: 01:16 So, uh, basically in New Testament period of time and old agricultural times. And osgood was a stick and had a pointed piece of iron on it and it was used to prod the oxen along when they were plowing. Now the farmer would pick the animal or the steer basically to kind of get them going in the right directions, but sometimes the animal would rebel and would literally kick out against the prick. And in doing that, what happens, what is actually would result in that prick being driven even further into its flush. In essence, the more the ox rebelled, the more that it's suffered. So when Jesus was on the road to Damascus and came across Saul, so all those guys out there who is frustrated with the whole Christian movement and was fighting against them and tearing them down, and basically what it ends up saying, you're the second in the King James Version Bible. Speaker 2: 02:08 It says, so the Apostle Paul that known as saul was on his way to Damascus to persecute the Christians when he had a blinding encounter with Jesus. Luke records the event says, and when we were all falling to the earth, I heard a voice speaking unto me and saying, in the Hebrew tongue, saul, saul, why persecute us down me? It is hard for thee to kick against the pricks. Um, understand these pricks are referred to as gods. And it's one of the things we find happens quite a bit these days when people will get frustrated, they don't get their way and instead of coming up with a solution, they kick against what actually is helping them. And I find it a somewhat fascinating these days that when a person is being directed and given coaching advice and given, um, correction, as far as where to go, they actually fight against it and say, obviously you don't know what. Speaker 2: 02:57 Don't know what you're saying, not right. It can't be that way. That's too hard. And so what I find is those people who are actually reaching out for help sometimes instead of taking the advice, taking the coaching that is needed, they go totally against that, rebel against it, blast all over facebook. This is a live scan, whatever it might be. And at the same time, there are literally hundreds of people, if not thousands of people who are having success because they're taking that coaching. They're taking that advice and instead of kicking against it, even though it might be painful, it might hurt, they actually take the advice. They go forward. They do what's needed. Am I doing what's needed? They get the results they want. Now understand anytime a person is trying to get results in their life, they never. Again, speaking for myself, it never comes as fast as I want because you know, I've been trying to get in shape physically here and oh my gosh, it is painful and I would have, I have the option if I want to kick against my, my trainer and say it doesn't work, it's not right. Speaker 2: 03:57 Or I can basically take his advice, I can take it, take his coaching and suffer through the pain to get the results that I want. We see the same thing happen in business. I see the same thing happen in other parts of life to just understand frequently there are those people who will point out the problems, never providing a solution but just point out the problem and then try to get as many other people behind them as possible to basically try to derail or take down those people who are doing everything they possibly can to make things right. Um, I just hope as you take a look at this new year, you take a look at some of the directions that you're going and where you're wanting to go. That as you take a look at it, you say, all right, who am I going to hire as my coach? Speaker 2: 04:38 Who am I going to hire as the person who's going to get me to the goal that I want? And then am I willing to actually take that advice? Am I willing to, to take the correction in my life even though it may not be what I want, but I know that longterm, that's the direction I want to go. Otherwise, what you find is you start kicking against the pricks or those gods and the pain becomes greater. You don't get what you want, and then you basically start pointing the finger of blame and the finger of scorn and everybody else saying it's their fault that I'm not having success. It doesn't work because of this. Realize that in life and in business and in everything that you do, it is sometimes going to be painful to get what it is longterm that you want out of life. Speaker 2: 05:21 Um, it probably may not happen as fast as you want it to happen. It may not come in the way that you were hoping that it would, it may be someone else who actually gets introduced to you later in your life and they're the person who ends up getting into where you want. The whole idea here is I, is I take a look at my own life and at the beginning of this new year, I'm always trying to find out who do I want to hire as a coach this year and what is the advice and what is the pain that I'm maybe willing to go through to get the results that I'm wanting. So, um, for me, I think a lot of you guys know I've been working with jerrick robbins in the past as I've loved everything with him and I'm looking at working with a couple of other business coaches during this next year. Speaker 2: 06:01 Uh, again, looking at continuing along the lines as far as a physical standpoint. One thing that I hate is cardio and yet I know I have to do it. So I'm actually working with Erica, the guy I've been training with. Your tell me on the cardio aspect, holding me accountable to doing my cardio because I hate it and I literally kick against it all the time and the only thing that happens is I get more winded. I don't have the strength that I want and realizing if I would just go out and do the work and stop the complaining, stop the Mooning, but just do the work. As painful as it may be actually will get the reward I want. It may not come tomorrow. I may not be running a sub six minute mile here by tomorrow, but by putting forth the effort, I actually will be able to get a greater result in and get to the level I want. Speaker 2: 06:48 So my only reason I'm mentioning this is to kind of find out for yourself as you do your own inventory at the end of the year and you start looking forward and find out, am I the type of person who kicks against the pricks or am I the type of person who says, you know what? Even though that may be painful, I'm going to take the advice. I'm going to go forward and implement instead of complaining and pointing the finger of scorn and blaming everybody else, take responsibility for my own life, take responsibility and actually make the changes that I want this year. So again, it's kind of a different podcast and I normally give as just a, it's been one of those things on my mind quite a bit as I've talked to some people who are frustrated and complaining. They didn't get the results. They want it in 2018 and it's everybody else's fault, but their own. Speaker 2: 07:26 I'm typically not the case. Uh, I've why I love reading the Scriptures tends to kind of bring you back to home and realizing, you know, what, there's a greater control and greater power involved in my life and if I stop fighting against the hand that is trying to mold me in craft me and to get me to the point where I know I need to be, things magically happen. It just takes a little long that typically want it. So have an amazing year. I get hopefully a. If this podcast is a value to you, please share it. If it's not a value, I don't know what you want to do with it. Anyways, just know that. Again, I'm excited for 2019. We've got such amazing fun, exciting things happening here at click funnels. I can't wait to tell you all about it. I'm looking forward to bring it out. A bunch of fun new guests this year and I want to say thank you. Just reach out and say thanks so much for those of you guys who listen, I appreciate your time and your effort, uh, those of you guys to reach out and provide me feedback. I greatly appreciate it. I read all the comments, all the reviews, so please go rate and review it on itunes and let me know what you thinking. Have an amazing year and just remember you're just one funnel away. Truly are just one funnel away. Speaker 3: 08:37 Hey everybody, thank you so much for taking the time to listen to podcasts. If you don't mind, could you please share this with others, rate and review this podcast on itunes. It means the world to me. We're trying to get to as a million downloads here in the next few months and just crush through over $650,000 and I just want to get the next few $100,000 so we can get to a million downloads and see really what I can do to help improve and and get this out to more people at the same time. If there's a topic, there's something you'd like me to share or someone you'd like me to interview, by all means, just reach out to me on facebook. You can pm me and I'll more than happy to take any of your feedback as well as the people you'd like me to interview. I'm more than happy to reach out and have that conversation with you. So again, go to Itunes, rate and review this, share this podcast with others and let me know how else I can improve this or what I can do to make this better for you guys. Thanks.

Why Dave Decided to talk with Myles Clifford about Affiliate Marketing: With ClickFunnels rolling out their new One Funnel Away Challenge, Dave thought it would be a great idea to let us all in on the secrets and tips of Affiliate Marketing. He is joined today by Mr. Myles Clifford, a fellow ClickFunnels employee. Dave and Myles talk about ClickFunnels' sticky cookies if you decide to become an affiliate for us and tons of useful tips and tricks for your own affiliate work. Listen to hear just how important (and simple) it is to publish content about your journey. Others want to hear your story and journey and affiliate marketing could just be the vehicle in which you tell this story. Tips and Tricks for You and Your Business: (1:07) Do You Really Know How Affiliate Marketing Can Not Only Help Your Bank Account, But Also Your Own Business? (1:48) What ClickFunnels' Affiliate Marketing Will Look Like This Year (7:00) How Sticky Are Your Cookies? (FYI These Aren't Your Grandmama's Cookies) (9:15) Russell Has Written Your Swipe Copy...No This is Not a Fantasy (15:30) Publish for Leads (16:48) Document Your Journey Quotable Moments: "The whole idea about affiliate marketing is to learn about marketing and become a great marketer. Then you can use whatever business, product, or service and bring it into that." "When you're marketing, you have to understand copy and you have to understand traffic." "Document Your Journey. That's the most important thing, you don't have to come up with content. Just document your journey." Important Episode Links: AffiliateBootcamp.comFunnelHackingLive.com FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar ---Transcript--- Speaker 1: 00:00 Welcome to funnel hacker radio podcast, where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets, and how you can get those same results. Here's your host, Dave Woodward. Speaker 2: 00:17 Hey everybody. Welcome back to funnel hacker radio. This is gonna be a fun episode. I have the opportunity of having Mr Myles Clifford in the house with me. Great episode. I'm excited to be here. We're going to cover a lot of different topics today, but they're all going to be surrounded around affiliate marketing. They've asked me to do this because we love affiliate marketing. We love our affiliates and we're going to and tell you what's coming up and how you guys can go out and crush it as an affiliate for clickfunnels or for others as well. So yeah, let's jump right into this. All right, so for a lot of you guys are kind of understand or trying to figure out how do I actually get started making money online? That seems to be one of the biggest things we run across our first year. There's a lot of people who are out there saying, gosh, I'd love to make more money this year. Speaker 2: 00:54 How can I do it? So one of the things, I'm going to do a podcast here real quick with Julie Coyne and we'll be talking to her with regard to agencies and how you can create your own agency. That's great. And all the one thing, both an agency as well as a affiliate marketing have in common. And that is you don't have to have your own product. And that's the main thing that miles I want to talk to you about is too often we have a lot of people think they wanna start making money online, but they spend all their time trying to create a product that they don't even know if it's going to sell. So the whole idea behind affiliate marketing is to learn about marketing and to become a great marketer. And then you can go ahead and you can use whatever type of business or product or service you want to bring into that. Speaker 2: 01:33 So what the hell? That said, I'm one talk to you about some of the things that are inside of our affiliate marketing program, how it works, how did the commission's work, what is it? Sticky cookie, why is that important to you? And more importantly, what are the actual products and services that we have coming up? So what's the first one we in launching this year? So the first one we have launching this year is our one funnel away challenge. And if you know clickfunnels, you know we usually do 40 percent recurring commissions and 40 percent commissions on other products that people purchase, which by the way, so what is recurring commissions? Commissions. Yeah. So if someone signs up for click funnels, you're going to get 40 percent of what they pay each month. So if someone's paying $97 a month to use click funnels and they signed up through your affiliate link, you're going to get 40 percent of that each and every month. Speaker 2: 02:15 So it's not just a one time thing. You're not just making $38 and eighty cents one time, you're making $38 and eighty cents every stinkin month, which adds up. You get 10 people sign up, you're making $380, $88, I don't know math very well, but you make $388 a month and get 10 people sign up for clickfunnels. You double that triple that. Like people have quit their jobs just getting others to sign up for clickfunnels. But. So that's, that's, you know, we'll get into that here in a minute. But the first thing we have launching is the one funnel away challenge. And not only are we paying commissions on it, we're paying actually 100 percent commissions on it. So it's $100 to join the one funnel away challenge. So for every person you get to join that, you're going to make 100 bucks. You have a mother who wants to, you know, everyone's setting your goals, like Dave just said. Speaker 2: 02:57 So people are trying to find ways to make money online, supplemented income or pay for the car payment every single month. If you can get just a few people to sign up for the one funnel away challenge, that's a few hundred dollars in your pocket. So what exactly is the one funnel? A challenge. What do they get for 100 bucks? How's all that work together? So we, we, we did this back in September and it was attached to a different product, but it was. We have Steven Larsen who, man, he should be in here because he's the, I think he said one of the Kings of affiliate marketing. Right now you have Steven Larsen, Julie Stuart, and Russell Brunson. And for 30 days they're going to take you by the hand and not only going to take you by the hand, they're going to prod you from behind. They're gonna push that sound. Speaker 2: 03:33 They're going to just push you like crazy a cut that out real fast from behind. Make sure you cut that out. Listen to this. What's his name? Uh, Scott. Cut that out. So not only are you going to, okay now Russell and Julie and Steven coaching you, they're going to be pushing you along through your, I guess click funnels during. They're going to help you figure out a product or an offer. It doesn't have to be your own product and we're going to go through that, but they're going to tell you what you need to do, how to use click funnels, how to build. Man, that whole thing threw me off. Sorry, the prod from behind. So the funnel of again, Speaker 3: 04:10 so guys, what's going to happen here is you get the opportunity to sign up for one funnel, a challenge, and what they get is as miles was talking to you about it, they get a 30 day challenge and you'll probably see these challenges that really become one of the major things that have built a lot of the weight loss industry and the industry. We're seeing the same thing taking place inside of coaching programs in internet marketing. One of the great things about the challenge is they're going to get daily content. So what happens here is Russell went over and basically gives a 10,000 foot level. Julie came in and said, okay, let's take that 10,000 foot level and break it down into daily actionable steps and then steven actually comes on on a daily basis and he's going to actually help people understand exactly what they need to do every single day and give them encouragement and motivation to make sure they get lily take action to get that done. The reason this is important to you is what you're gonna find in your group and the people that you're working with Speaker 3: 05:05 is people these days. They feel like they get just information overload. And so the way that we've kind of combat that information overload is to literally say, stop looking at everything else. Pay attention for the next 30 days and literally do each and every little tiny step. And that's the whole idea behind the one funnel with challenge. Now what they're going to pay for the hundred dollars, $100 bucks gives them an actual hard bound book of the 30 days plan. And this is where we went through in September, is miles referring to you and actually contacted 100 of our top two comma club award winners, 30 them submitted their actual plans, meaning if you were to lose absolutely everything and all you had was click funnels and your marketing knowledge, what would you do to get back on top and the next 30 days and they literally created a page by page action item and it Louise over 550 pages. Speaker 3: 05:53 They get that hard bound book. In addition to that, they also get an MP three, the MP three player has all the content of the last challenge so they can start listening to that in advance and getting that done. They get a map literally is a step by step what they're going to do over the next 30 days to actually make sure this takes place. They get invited into part of our mighty network group, which is a community where they can now work with others and actually have accountability partners to make sure they actually make things happen over the course of the next 30 days. For us, the whole idea here is we want to make sure that anybody you're promoting this out to get massive value, you will find we will over deliver on this product more so than anything else. As miles mentioned, we asked, you're paying 100 percent commission. Speaker 3: 06:31 We've never ever done this before until we get it in September and had over 7,500 people sign up. We gave out at $75,000 in commissions. We expect this time to be somewhere between 100,000, $150,000 in commissions directly to you. What want to do is to make sure that you're actually getting value out of this and so they, whenever they sign up, that hundred bucks goes directly to you. We don't get anything. We actually lose money on this deal. One thing smiles mentioned though is it sets a sticky cookie for you. So what the heck is a sticky cooking? Why would that be important to me to listening? Speaker 2: 07:00 Alright, so a sticky cookie. This is where it's important. As we talked about, you get recurring commissions or you make 40 percent or in this case, under our CPA, so somebody signs up for the one funnel away, challenge through your affiliate link when they purchase something going forward, whether that's another book or another training program, or they sign up for click funnels because they're going to be encouraged to during the week challenge, you're going to get the commissions for that. So they are therefore sticky cookie to your affiliate id or their sticky cookie to you. Meaning anytime they buy something, anytime they sign up for something, you're going to get the commissions for those products or for those services. So that's huge because really you promote one time to somebody and then they're kind of your customer forever. So you're going to make that money. You know, obviously they're not buying from you, but once you get them sign up through your affiliate link, they're yours. Speaker 3: 07:47 So one of the great things about that is we actually do a lot of our own email promotions and marketing on the back end. So if we send out any emails, we never send an affiliate links with that. So if they click on that link, whoever the last affiliate was, they clicked on being you. You didn't get the missions on any additional products. The reason this is super important to you is this next year, our whole focus is just going to be on creating front end products. So right now if you were take a look at their certain, first of all miles, they want to sign up for an affiliate or if they're already aren't they like how do they check their stats? Where do they go to get that? Oh, Speaker 2: 08:16 well if you go to, what's your dream car.com. If you're not an affiliate yet, go to what's your dream car.com and sign up to become an affiliate if you already are. That's where you can check your dashboards, grabbed the other affiliate links, because we. If you go into that dashboard and it's been a while since you've been in there, you can see that we have a ton of different products. David was just talking about different front end products and we're going to be adding more and that's just ways to get people into click funnels into Russel Brunson into this realm and world where they can just continue to purchase more things, but then also continue to grow and learn and then that means they have more money to purchase and grow, and so it's just an amazing thing for you guys. So go to what's your dream car.com. Sign up to become an affiliate if you aren't already. If you are an affiliate already, go grab some of your links and are sharing Speaker 3: 08:58 so it doesn't cost you anything to become an affiliate, which is awesome because the whole idea here is there's no way you can lose on this deal. In addition to that, we're going to be rolling out this year, our new affiliate bootcamp you can get. You can go to bootcamp right now and still get a bunch of training. We're going to revamp that probably in April or May and, uh, put some additional stuff in there. So realize as an affiliate, you don't need any products. All you need is marketing knowhow, so affiliate bootcamp is actually where you are to get the knowledge. What's your dream car? Dot Com is where you can get the links, plus you also get swipe copy, so minus what is swipe copy. Speaker 2: 09:30 Swipe copy is done for you, so if they were to create swipe copy for this podcast, he would have handed me a sheet that I would read everything off and I wouldn't have to think on my own. I can literally just copy it and it would be done for you. So you have swipe copy where you copy it, put it into your email autoresponder, and we literally like. I don't know if you know this, Russell Brunson may be one of the world's greatest marketers and copywriters. He's written that swipe copy, so you're getting Russell Brunson to write your swipe copy and you just send it out and it's done for you. So that's already done for you. There's a graphics and images that you can use as well, so we've provided as much as we can for you so you don't have to do a lot of that label. If you don't have to write the email, if you don't have to create assets or images and things like that, you can go into the affiliate dashboard and grab those. They're done for you. Speaker 3: 10:14 Yeah, they're awesome. Part is you don't have to worry about the funnel because the funnels already been created that swipe copy of those links. They lead to the funnel. Once they're in the funnel, they get the top of the funnel where they basically entered their email address in. As miles mentioned earlier. You get sticky cookies to them and as long as no other affiliate promotes them directly, they don't click on the field. It's like you're going to get any additional commissions. Uh, the other great thing about it is, as you first get started going online, the key here is to learn marketing. So I highly recommend that you go ahead and you actually read through the email copy, understand the copy. You can, obviously you can change it, you can add to it, uh, but the copies there to give you a template or something to at least get started with. Speaker 3: 10:51 Realize that when you first get started in affiliate marketing, your only focus is to learn how to drive traffic and to learn how to continue to write copy. Those are the two things that matter most. So one of the things I always recommend is if you want to get better at writing copy funnel scripts is probably the best tool I can think of to actually do that. It's 500 bucks. Basically buy it for the year and it literally writes your copy's for you, meaning you type in a couple of, uh, it's kind of like fill in the blank and then fills out an entire email copy for you, gives you subject lines and gives you a ton of subject lines. It's not just one, I don't know how many Jim Edwards has in there, but every time you do it, you get a ton of different headlines. You also get a different email copy and you have to understand this is all, even though it's computer generated, this is from the best of the best of the best copywriters over the last hundred plus years where Jim went out and he literally took all of the copy secrets and all the things that Gary Halbert and all the other amazing copywriters have written over the last hundred hundred 50 years and that now is in software where you fill in the blanks. Speaker 3: 11:53 It literally creates all of your emails. It creates all of your subject lines. It actually will do podcast for you. It'll do webinars, powerpoint, I mean it does a ton. I'm just talking. When you're learning marketing, you have to understand copy and you have to understand traffic. So as far as traffic, we typically recommend the best places to start off is with facebook and in affiliate bootcamp there. John Parks who runs all of our traffic for us, I think he's got what, three or four modules on trees. Facebook tracking does. He does three or four in there. Miles, if they want to learn additional things as far as the market, what else can we provide to them? Speaker 2: 12:23 So I mean first and foremost is the best way for you is if you're promoting these products, make sure you have them as well. Like if you're going to promote the expert secrets book, make sure you've gone through that book and studied it and the Dotcom secrets book because you can't tell people what kind of values can provide until you realize the kind of value that's in those books or in the different products and programs, right? Um, and I want to reemphasize what Dave said about funnel scripts. That is, you know, as you go through and it generates all these headlines and copy as you see that you begin to see patterns in the way people respond to different ads and different headlines, different topics as you use that. You'll see, okay, these, these are what's working, and then it's going to be embedded in your mind. Speaker 2: 13:03 You're not going to have to rely on that. Although we use it all the time, but it's absolutely amazing. It is a shortcut to create or the best copy out there, but there's a ton. So if you're not already in affiliate bootcamp, I recommend going and using that like they've just been afraid. I feel like bootcamp.com. Yeah, it's 100 percent free. I would go dive into that right now and as Dave mentioned, we're revamping it. So take advantage of what's there right now, but then you'll definitely want to go back and take advantage of it when we revamped. It's going to be absolutely incredible. I'm so giddy for that. It's going to be an incredible. There's, I mean there's a ton of other things out there. Dave, do we want to send them other places like we watch them back to her book. So there's a book that we read here in the office to help all of us, um, you know, master this craft of marketing in the book is called great leads. Uh, it's all about writing copy, creating headlines, the different audiences you want to talk to, whether they're really aware of the product or not aware at all. How would you write to those different audiences? Speaker 2: 13:56 If you want any help, we have a ton of different courses. We have traffic secrets that you can use, obviously that's in the affiliate bootcamp, but do you want to learn hundreds and hundreds of different ways to drive traffic to your site or to different products? Traffic Secrets is they're obviously expert secrets, you know, building a tribe. You can do that on facebook.com secrets. It's all about how to use funnels and utilize them so that the three things that we have is affiliate bootcamp. Obviously, it's absolutely incredible. The paintings is expert secrets.com secrets funnel scripts. Uh, we have. I wish Tenex secrets was still open, but it's not. I'm sorry guys. We have the one funnel away challenge, like, that's going to be incredible. I think that is worth every penny, especially for you guys. If you're just getting into this and you want to start making money online, invest in one funnel away challenged. Have Steven Julian, Russell take you by the hand to show you what you need to do to create income and to sell your own product, but more importantly to sell other people's products. That's how a of people get started and that's how I got started in entrepreneurship. That's how Steven got started in entrepreneurship, like affiliate marketing is the way is kind of that gateway drug to entrepreneurship. If you asked me, Speaker 3: 15:00 I love it, so guys understand the most important thing for you right now is to learn marketing and the best way to learn marketing is actually to go out and start marketing other products and services and that's what affiliate marketing is all about. We have the facebook, the facebook of group where you can post comments and questions in there were pretty active and they're responding to questions. Their affiliate bootcamp.com, and by all means one funnel. A challenge I think is probably as miles said, is if you really want to get started, it's probably the best hundred bucks you will ever spend a. you'll get a ton of value out of it and most importantly, as miles mentioned, I'm a huge believer in the fact that the best way to promote things is to actually already bought it, used it, consumed it. Then you know what they're getting and you're not just saying, well, I heard this might work. Speaker 3: 15:44 The last thing I want to make mention of, and that's the importance of publishing and we always talk about building a list and you can either build, either work your way in or you buy your way in and you can just spend a whole bunch of money trying to buy your way in as far as creating a list, which again, if you've got some extra money, I highly recommend that you do that. The other thing is you can basically work your way in and that's by literally just spending the time going out and publishing. So miles, any publishing secrets are ticked. Speaker 2: 16:09 Tips that you recommend I would publish as often as possible. I think Dave as well, we find this correlation when I'm publishing a lot more on instagram or facebook, that's when people are reaching out to me and asked me, hey, what are you doing? Tell me about clickfunnels. Tell me about this, and it's literally three traffic to me. People are reaching out to me for my affiliate links or you know, that's how I'm making money. There's a correlation between the more that you publish, the more people are going to see you and see what you're doing and be interested in asking for help and asking for guidance. Know, no matter where you're at on your path, there's someone who's a few steps behind you and they're looking up to you and if you can provide that value to them, they're going to follow you and believe it or not, they're going to purchase through your affiliate link because you're providing value to them. Speaker 2: 16:49 Uh, it's the same with me like Russell Brunson. Uh, that's how I, you know, I looked up to him and I still look up to him and now I'm following everything that he does. Like I'm following his facebook and instagram. So publish as often as possible as Steven Martin says, publish, publish your face off because whether it's a podcast, facebook, instagram, youtube, you know, whatever is best for you. What if you hate writing, then podcast. If you hate talking, then then, right? So just get out there, document your journey, that's the most part. You don't have to come up with content, document what you're doing, other people want to see what you're doing and they want to follow you. So that's my advice is just document Gary v says at Russell, says it, Steven says it, just document what you're doing because people aren't interested. If people want to follow somebody, Speaker 3: 17:30 I love it. So we're going to end on that note as far as document your journey. So if you're just getting starting to feel it, marketing, there's nothing better than documenting that journey because other people are gonna fall behind you and you'll find that your linkedin, everything else, they get clicked on overtime. So document the journey. Again, if you're a writer, that means you're gonna. Write a blog. Steven [inaudible], who is our very first number one affiliate, he did all his through blogs and so write a blog and that for him was how he liked to publish. If you have a preferred to speaking, audio is great. Start a podcast, a anchor dot FM is probably easiest. Fast way of getting started. Were you living when you record push play and it's done and you don't have to worry about all the post editing stuff that a lot of our team best for miles and I on this podcast, so podcast is a huge thing from an audio standpoint as mentioned as far as facebook live, instagram stories, all those things are ways of getting your, of your video and your voice and your face out there and then obviously be saved. Speaker 3: 18:25 They can put on youtube and you can then start building up a whole long history on youtube as well. So the key this year, I hope, if nothing else is learn how to market and learn how to publish. Any other parting words? Speaker 2: 18:37 No, I think that's 100 percent right because you know this one, the only challenge is a great thing, but we have so many other amazing things coming this year. Make sure you guys are prepared for those because it's going to be just incredible and an opportunity for you to learn as a marketer and as an entrepreneur and to make some really good money as an affiliate marketer. So hopefully you guys enjoyed this episode. I'm dave and I were just been so excited about what's coming up this year and we want to make sure our affiliates are ready to go and if you're just getting into it, reach out to us on facebook, you know, getting that Avenger's group start asking questions. There's a lot of experience affiliates in there and they're willing to help. They're willing to share that information and you guys go hit at art and we're looking forward to a huge 2019 like we're trying to tame myself. But it's gonna be an amazing 2019. Thanks for listening everybody. Speaker 3: 19:24 Happy New Year everyone. Again, we'll hope to see you at funnel hacking live and for some reason you have not bought your ticket. I don't know why that would be. What are you doing? Why haven't you bought it yet? For some reason you haven't got to funnel hacking live.com. Get your tickets. Come see miles. And I had funnel hacking live and tell us that you heard the podcast, you liked it, and that you're basically an affiliate marketer and uh, can't wait to get started if you didn't like it. Still come to funnel hacking live. Just don't talk to us. Okay? Just kidding. No, don't talk to us. We'll see if funnel hacking live. Everybody. Take care. Speaker 4: 19:54 Hey everybody. Thank you so much for taking the time to listen to the podcast. If you don't mind, could you please share this with others, rate and review this podcast on itunes. It means the world to me. We're trying to get to as a million downloads here in the next few months and just crush through over $650,000 and I just want to get the next few 100,000 so we can get to a million downloads and see really what I can do to help improve and, and get this out to more people at the same time. If there's a topic, there's something you'd like me to share or someone you'd like me to interview by means, just reach out to me on facebook. You can pm me and I'm more than happy to take any of your feedback as well as if people you'd like me to interview. I'm more than happy to reach out and have that conversation with you so again, can go to itunes rate and review this, share this podcast with others, and let me know how else I can improve this or what I can do to Speaker 5: 20:41 to make this better for you guys. Thanks.

Why Dave Decided to Talk About the #1 Metric or KPI to Track Your Business in 2019: As the new year began, Dave has been thinking a lot about goals and which goals truly measure the success for our businesses. So for your new year come and listen into what Dave has learned about the #1 metric you should be aiming for hitting this year. Tips and Tricks for You and Your Business: (3:34) Living Your Sale Even Before You Get on Stage (5:08) Russel Brunson: Body Language Whisperer (7:15) ClickFunnels' Success is Our Customer's Success (11:30) Your "Raving Fans" Will Always Be Your Best Ad Campaign (14:34) Talking to Your Leaving Customers Quotable Moments: (3:15) "As I sat there I started thinking, 'What are the metrics, as you go into the new year that you need to focus as a business owner'. What's the number one thing you really need to pay attention to." (9:58) "I encourage you, as you take a look at 2019 and the measurements you might be using, the success of your customers is truly the main number you are going to want to be measuring." (13:06) "I would really look at the value you're providing this year. What can you do this year to help your customers just casually talk about how your product or service is so amazing" Other Tidbits: Just a fair warning to the fortunate souls who get interviewed by Nathan Latka, you better have your company's numbers ready to fire off or else it's going to be a rough go around. Dave is highly determined that most reasons your customers will leave you is beyond numbers and dollars. People are highly emotional and thus should be treated as such instead of dollars. Always remember the hardest dollar to earn in your business is the first, and it could be the same for your customer Important Episode Links: Dave's Podcast Suggestions - Russel Brunson's "Marketing Secrets"- Andrew Warner's "Mixergy"- Nathan Latka's "The Top"- Rachel & Dave Hollis' "Rise Together" FunnelHackingLive.comFunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar ---Transcript--- Speaker 1: 00:00 Welcome to funnel hacker radio podcast, where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets, and how you can get those same results. Here's your host, Dave Woodward. Speaker 2: 00:16 Hey, funnel hackers. So excited to have you back with me today. This is a kind of a fun little podcast. It's come down to the end of the year and it's been fascinating to me as I hear about everyone you know, talking about New Year's resolutions and things are focusing on and we're looking at things and review things I absolutely love doing is listening to podcasts. Obviously as a podcast host, I spend a lot of time listening to other people's podcast too and from a business perspective and the main ones I listened to obviously first and foremost is Russell's a marketing secrets. If you're not listening, that one, add that to your list. In addition to that, I really like Andrew Warner from mixergy and Nathan Lat [inaudible] at the top of both these focus more on business side and sas metrics in and all the things that that being part of click funnels, it's super important to and then from a personal standpoint, I always, I really love a rise together with Rachel, Dave Hollis, so those are some of the main ones I listened to and then there's a host of others that I hit and miss quite a bit but is interesting. Speaker 2: 01:17 As I was listening to Nathan Laka and Andrew Warner this morning, kind of bingeing on quite a few different things they were talking about is we're coming down to the end of the year. You're Nathan spends a lot of time just talking about numbers and metrics and everything else and Andrew's a. If you were there with us in Salt Lake era in Provo, Utah when we had him there interviewing Russell. It was fascinating just to. I love his interview style. The crazy thing about Andrew is I've never known anyone who is truly. I mean, just genuinely interested in other people as much as Andrews. This is a guy who goes out of his way. I was fascinated. I was sitting there at the, uh, at the event I'm usually trying to make sure that any of the speakers or our guests are rustling wells, that they, they're able to kind of get in the state they need to before they actually go on stage. Speaker 2: 02:03 And so like with JP sears and made sure he was kind of sequestered away and same with Russell, but Andrew, he literally loved meeting ingredient everybody and asking them a ton of questions about them, their business, why they were there, what was interesting to them. And as I was kind of reflecting on that and then listening to a lot to Nathan Laka, his whole thing on the opposite, he is, he drills people for numbers. I mean he is a metrics guy and you better know what, again, this is all sas talk, but you better know what your cac as far as your cost to acquire customer. What is your Ltv, your lifetime value, what's your art? But what your, your revenue per user and he literally just go through it all, just drills guys and men and women and whatever on her show. Really trying to find out exactly what are the metrics of the business, what are they doing to make things change and you know, increase top line revenue as well as obviously increasing bottom line revenue. Speaker 2: 02:56 You know, what's your ages goes crazy on this type of. So they're always typically 15, 20 minutes, pretty close to 20 minutes and it's just, I felt sorry for this guy who was going to be in a today because he was relentless and would not let up on this guy. But the thing I found fascinating is I was, as I sat there and started thinking of what are the metrics, as you go into the new year, what are the metrics that you need to focus on as a business owner? What's the number one thing that you really need to pay attention to? It are the. Because we always talk about kpis or are different. You know, what's the number one? If you could only choose one number to focus on, what's that in one number going to be. And uh, it's been fascinating recently. I've had the opportunity, uh, we're looking at a Russell speaking at grant Cardone, a 10 x growth con number three this year. Speaker 2: 03:44 We've spoken at the last two and looking at possibly rolling out a new product for it or I don't know, just kind of toying around with it. And then literally two weeks after that we go right into funnel hacking live. And if you've ever listened to Russell's content, one or things you've heard him talk a ton about is the importance of practicing your content. Very similar to a, to that, of a comedian. He used the analogy that the dean Graziosi spoke about in his little man's retreat retreat where a comedian basically goes on stage and they practice their jokes and they find out which ones work and which ones bomb. And then they go back and tweak and test. And, and so russell does the exact same thing when it comes to stories and he's always testing and trying different stories. But it was really kind of an interesting thing when we came in the office, he's in the process right now of rewriting dotcom secrets and expert secrets. Speaker 2: 04:32 A traffic secrets is going to be released in September of 2019 and we've been talking a lot about the different things to what would you do different as you take a look back and could rewrite dotcom secrets or rewrite expert secrets? Are there logical steps that you would go back and, and put in? Are there things that, how would you change it, what would you do different? And then the same type of thing when we start taking a look at, um, stories and, and presenting things, what are some of the main things that we need to make sure any of our listeners get get right away? And it was fascinating as we've been talking, he got off the phone yesterday with the grant Cardone we were, it was a 15 minute little preview call and came my office. It was fascinating. We sat there and talked about. Speaker 2: 05:16 One of the things that Russell is just amazing at is he sends his body language extremely well. I mean, he just, he has this like this tuning fork. It's Kinda like the tuning fork. He has it literally, he will, he can feel energy through a screen and it's just, it's always fascinating for me is I watched him and I and I sit there and I, I, I'm able to just kind of see what he's, what are the cues he's picking up on and say, you know, David, one of the things for me that was so intriguing was you'll grant and listened to all these things and we've got a good relationship at grand would talk and talk and talk, but grant as well as his listeners, what they really picked up on was when I started telling a story about Jamie Cross and now Jamie crosses a member of our inner circle. Speaker 2: 06:01 I said, what are two Comma Club award winners? She's got an amazing company called Mig soap. If you don't. She's just all natural soaps, absolutely love her soaps. Uh, it was fascinated. He started telling the story about her. That's when people really, it just changed. You could feel the energy on the call change and how we were just sitting there thinking just different things that, what really matters. And we ended up giving away a Christmas gift to all of our employees. They were sweats, custom click model sweats. And on the back of it basically says what we do matters and that we're actually, we were. How, so I'm sorry I'm rambling here. I'm trying to bring all this, all this together for you. Um, we had a partner meeting two weeks ago and our partner meeting, the one we're trying to kind of come up with more of a, a purpose of vision and something that actually would state what we do and liberating. Speaker 2: 07:02 Educate is, are some of the things that we've really focused a ton on as far as the, um, liberated with operation underground railroad and educate with village impact. And so we've been trying to think, you know, different things we could do that would have that kind of an impact on other people. As far as entrepreneurs and what I've been fascinated to pay attention to as far as if you really look at the number one metric that matters the most in your business and for us it's our customer success and I don't mean this in a trite way or just like, oh yeah, I want to make sure our customers are successful. I truly mean when we take a look at what matters the most in the success of clickfunnels, it is making sure that our customers actually have success on the platform, in their business and with the content that we're. Speaker 2: 07:56 We're using. The reason I mentioned this is I was listening to to Nathan's and everyone's podcast and we start talking about all these different measurements as far as how do you acquire customers, your average revenue per customer and all that Kinda stuff. And for us what I've realized is it's not even as it's our customer success, but more important that it's our customer's customer success. Now. It's really hard for us to track our customer's customer success, but it's easier for us to look at actually tracking our customer success and associating that with the fact that if they're having success that their customers must be as well and as I take a look at going into 2019, we've just crossed through 70,000 customers and as impressive as that number is, that number means very little unless they're actually successful. Nathan talks a ton about churn and from a sas or a membership platform, you know it's most memberships, they typically turn out about every three to four months. Speaker 2: 08:53 That's about as long as it lasts. Software is much more different than that. You can get anywhere from two to three times that and sometimes four times that and the interesting thing is I pay attention to to where we're looking for 2019. The number one metric that I want to track more than anything else is the success of our customers. The reason I mentioned that is I've seen as I get interviewed a lot, Russell gets interviewed a lot. Most of our partners do as well. The one thing that people want to hear most about, they're tired of hearing about, Oh yeah, we did 100 million, we did $70,000. That's all great, but that doesn't matter. What they want is they want to know what does this tell us more about the people using your platform? What does the success that they're getting tells their stories, and that's going to be honestly my number one metric I'm going to be looking at for 2019 is what is the success of our customers? Speaker 2: 09:44 What are they actually doing? What? What has click funnels done for them that's then allowed it provided them a tool audit. It's ones and Zeros. It's software. Funnels by itself isn't what's impressive. What's impressive is what our customers do with that platform and so I'd encourage you as you take a look at 2019 in the metrics you might be measuring the success of your customers truly is the most important metric to measure for us. If our customers aren't having success, who cares about the platform? It's why we're taking a look at, at possibly adding an onboarding team. So when people come into a free trial, they actually get onboarded. We're looking at adding the opportunity of migration where for persons with somebody else, how do we help them get over to click phones where they can then use that to have greater success with their customers. Speaker 2: 10:30 When I a person's leaving clickfunnels, I want to know why. What happened? What did we do wrong? What is the, what is it? It's, it's rarely ever dollars and cents. It's, there's more emotion associated with the. And I would really encourage you to start talking to your customers. Find out why are they leaving, why are they canceling? Why are they refunding? There's something wrong, uh, rarely ever. Is it a dollars and cents thing. Everything is based on value. And so if a person is looking for a refund, yes, I mean obviously there's a couple of people you're gonna run across who just are on hard times financially and that's just the way it is for most of them is because you haven't solved that problem that they needed more than anything else. And they, you had them with hope at the beginning, but as they started using your tool or your software or your, your, your product, whether it's a physical product is intellectual product information, product. Speaker 2: 11:19 The promises weren't fulfilled in the way that they expected. So what are your customers' expectations? How do you satisfy those expectations? How do you get just raving fans to where they literally become the people who start building your business because they just naturally talk about it. I was with Dean Graziosi just to a couple of weeks ago down in genius network and was like, Dave, I'm sure I would be your number one affiliate if you guys actually tracked it because I talk about you guys all of the time, but I just say go to click funnels. I never actually use an affiliate link because because you guys have, you have this ability to help entrepreneurs Speaker 3: 11:54 get what they really need and want in their business. And because of that I just talk about it. And so as you take a look at 2019 for your own business, what are the things that you can do to make sure that your customers have greater success? What are the things that you can do to make sure that when they're out there talking with other business owners or with their clients or with friends that they in conversation bring your product up? For me, I've seen that happen with a ton of of our customers as they start talking about some of the success they're having and they associate a lot of it with a platform with, with clickfunnels. The other thing I've seen is they start talking about the books they've read and expert secrets and Dotcom secrets, the impact that that's had, or a video or a podcast. Speaker 3: 12:39 So understand the importance. I'm, as I'm talking about your customers realize it's also about the value you're giving. Are you publishing on a regular basis and is the content that you're publishing, are you publishing it in hopes of just getting, getting likes and reviews and it hopefully just getting shared and engaged? Or are you truly trying to provide content that those who are listening can actually implement in their business and their life and improve their life, whether it's in their business or their personal life, whatever it might be. A lot of you I've mentioned the fact I've been coaching with with Jerrick Robbins. Again, I don't get paid at all for talking about Gerrick, but I've thoroughly enjoyed my experiences last year in coaching with him. Same thing as far as Eric Cafferty, who is the coach. I hired a as far as lifting. I've never been consistent that lifting as much as I have. Speaker 3: 13:30 Then right now, and I talked about Eric all the time. Again, these aren't people who aren't getting paid for anything else. It's just because I truly appreciate the value that they've added to my life. I look at podcast at facebook lives. I again, I mentioned Andrew Warner. I mentioned, uh, Nathan Laka. I don't get paid to talk about them, but I truly want people to know these are people who are giving value to the universe and if you in those businesses and you need that, there are people. I would follow, so I would really look at the value you're providing this year. What can you do that will cause your customers to just casually talk about your product or service being so amazing? What are the things that you're doing that is actually solving the problems that your customers are reached out to you for? Make sure that your number one metric is your customer success. Speaker 3: 14:18 Find a way of tracking, of measuring, of getting testimonials, of providing value to them. The more value you provide to your customers, the greater business is going to grow obviously, but I want to make sure that you're doing it in a way that you genuinely care about them and one of those ways is to is to reach out and call and talk to those people who are leaving or who are getting refunds. Pick up the phone, ask them what happened, how, what did I do wrong? How I'm I'm here to help and to serve and something I'm doing obviously did not serve you. What can I do different? Too often, I think a lot of people in the Internet marketing space are afraid to pick up the phone and talk to somebody. I've loved having Robbie Summers on. It has been we've hired to as our head of sales and every single day what happens is they get. Speaker 3: 15:02 He gets together with the sales team on our retention team and finds out, let's analyze two different people's businesses who left, why did they leave? What can we do different, and then they call those two and say, you know what? We're just looking at your business and realize that this maybe this isn't working or this isn't working, or how about this or what can we do to provide value to you realize that the business these days, the hardest thing to do is to get the first dollar online. The worst thing is to burn through that dollar and to lose that trust, so do whatever it's going to take. Reach out to these customers, find out, talk to them, make sure that you look at your own customers and see what it is that. What is the hope that you're providing? What is the solutions that you're out there to solve and then make sure that you're getting those solved. Speaker 3: 15:46 Uh, we're starting to do reviews now with our customers. For our one funnel away challenge. Uh, we're gonna do the exact same thing with the two Comma Club coaching and trying to actually get reviews from them to find out what are you like, what did, what did you not like, rate us, give us reviews, help us get feedback. You spend so much time acquiring the customer. Please take the time and spend the money to find out what is the satisfaction that they're, are they thrilled with you? What can you do better? Uh, again, I, it's the number one metric I'm, I'm paying attention to this next year as we look at, at. For me, if there was one word I could look at its impact, what is the impact I can have on 70,000 customers? What's the impact that we can have on 100,000 customers? What's the impact we can have on 200,000 customers? Speaker 3: 16:29 Yes. Obviously there's dollars and stuff associated with that on the back end. Those mean absolutely nothing unless the impact is there on the front end. Having a merry, merry Christmas. Enjoy the holidays. Have a happy new year. I hope to see all of you who are listening to this at funnel hacking live. If you haven't gotten your tickets, by all means, go to [inaudible] dot com and get your tickets. Not that we want you there for a dollars and cents. I want you there because I want you to come up and talk to me. I want you to say, you know, Dave, this is what's working in my business. You know what, Dave, this is what's not working. I would appreciate if you guys would do this. You know I love how this is working. I enjoy that feedback. If this podcast is creating any value for you, please reach out and let me know. Speaker 3: 17:09 Send me a personal message on facebook or email me, David clickfunnels or instagram. Let me know if it's working. If it's not, I also want to know that if you're like, you know, Dave, your podcast sucks. I don't like any of this one. Obviously, if it's not working for you, you can listen to somebody else's, but if there's things that that I'm doing wrong or things that you want more from, if there's people you would like me to interview that I haven't interviewed, let me know. I, I truly do want to provide the greatest value to you is I can I value anybody takes the time to listen to these podcasts and again, I appreciate the feedback. Enjoy the holidays, can't wait to see at funnel hacking live. Take care. Know how much we appreciate you, everybody. Speaker 2: 17:50 Thank you so much for taking the time to listen to podcasts. If you don't mind, could you please share this with others? Rate and review this podcast on itunes. It means the world to me where I'm trying to get to as a million downloads here in the next few months and just crush through over 650,000 and I just want to get the next few 100,000 so we can get to a million downloads and see really what I can do to help improve and get this out to more people at the same time. If there's a topic, there's something you'd like me to share or someone you'd like me to interview, by all means, just reach out to me on facebook. You can pm me and I'll be more than happy to take any of your feedback as well as people you'd like me to interview, more than happy to reach out and have that conversation with you. So again, go to Itunes, rate and review this, share this podcast with others and let me know how else I can improve this or Speaker 4: 18:35 I can do to make this better for you guys. Thanks.

Why Dave Decided to Talk About Premature Story-Telling: Dave recently learned the hard way the importance of preface to an emotionally charged gift. Long-story short, he was a little too excited about his 25th anniversary gift. From this experience though he thought about the importance of preface and build-up to a sale or proposal. Listen in for some great insights on attaching emotion to your sales and do Dave a favor, learn from his premature gift giving experience. Tips and Tricks for You and Your Business: (4:52) Building Up to a Proposal, In Marriage and Business (9:04) Would You Give an Emotionally Charged Gift Without a Build-Up? Then Why Would You Give an Emotionally Charged Pitch Without One? (10:24) Allowing Your Customers to Feel Quotable Moments: (6:06) "It's not the jewelry that mattered, it was what the jewelry represented. And I see the same thing take place so many times in storytelling." (8:04) "It's not the stats, it's not the data that matters, it's the emotion that's with it." Other Tidbits: Dave can't get gifts without wanting to give them immediately. Gifts don't have nearly as much of value. If anybody has the invention of a Reset Button in the works, Dave would definitely get his use of out of it. Important Episode Links: FunnelHackingLive.comFunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar ---Transcript--- Speaker 1: 00:00 Welcome to funnel hacker radio podcast, where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets, and how you can get those same results. Here's your host, Dave Woodward. Everybody. The holiday season. This is a crazy time of year and one of the things I cannot handle his gifts, not receiving gifts. It's giving gifts and not in a bad way. My promise. I get so excited when I have a gift for my wife. I can't wait till Christmas to give it to her. And so I have this problem as far as premature gift giving. And I see the same thing happen at times in premature storyteller. That's, that's really what I want to spend some time talk to you guys about today. Speaker 1: 00:45 Alright, so yesterday, uh, let me back up here. So November ninth is my wedding anniversary with my wife. So for my wedding anniversary was 25 years and I'm. So I was so excited and we actually decided to celebrate earlier in the year. We went to Paris after our trip to Africa and just had a great. That was our way of kind of celebrating, but on our actual anniversary day we're spending time together and I thought, you know, I want to do something else to, to so she can remember like longterm and every five years in the past when I had, I would always buy her a piece of jewelry, so like five at five, 50 anniversary, 10th, 15th, 20th and 25 here. And I was sitting there thinking, what can I get? And she really didn't like Dave. We went to Paris, I to spend a whole bunch of money on this right now I know we don't need to do anything and so I thought, you know what, I'm going to surprise her. Speaker 1: 01:36 And so I decided to get her some, some earrings and diamond earrings. And so I had him all designed and, and, and I was, my problem was I, I knew they were, they wouldn't be done in time for our anniversary, so it actually took some time and I got them yesterday and I said, okay, I'll give it to her for Christmas. And I thought, oh my gosh, my problem is that it was like literally burning a hole in my pocket. And so we got home and yesterday was absolutely just crazy. My, my two boys and my mom and my daughter in law, they've all come in. Everyone's getting ready for the holidays. Things are crazy around the house. Uh, there, his kids were going everywhere just trying to get things done. My wife's super busy, just getting ready for the holidays. We had a special thing happened last night at our house. Speaker 1: 02:22 My daughter in law, French, he's from Chile and she'd just gotten her, uh, her papers basis and she could become a citizen here in the U, s. and so we had a party for her last night that my wife was putting together. So all this crazy stuff is going on. We had a click party yesterday and I still wanted to. I still had these stupid earrings in my pocket. They're burning a hole and I'm like, I just have to find some way of getting into. I can't wait. I can't wait. And so I just said, hey sweetie. No, I've got a gift I want to give you. She goes, Dave, can we just do this later? I might. Sure, sure, no problem. I can. We can do that. And I'm like, you know what sweet is. I'd rather not wait till Christmas. She's like, you know, Dave, let's just do it later. Speaker 1: 02:59 I said, okay, okay, fine. We'll do that later and she's busy. We got dinner going, we've got everything set for Fran and for her big celebration and my wife has got all the things upcoming to Christmas. I mean we're like today's the 20th or 21st four days away. She is just stressed out of her mind and is trying to get Christmas presents wrapped. She called me in the other room and she's like, Dave, listen, I don't know what we're going to do here. I've got certain gifts for one of the boys and I don't feel like I've got the equal amount. I'm like, sweetie, it doesn't matter. It doesn't matter. As far as equal amounts of stuff. She goes, well, no, I just want them to have the same number of gifts and I don't know if you've ever felt that anxiety of around the holidays where you're like, you don't what the stress of the holidays. Speaker 1: 03:43 It's too much. This is not supposed to be this way. It's supposed to be an exciting time, a happy time and all the stress is driving me crazy and so we got to the meeting. We went in the kitchen, we had this big party for friends. We had dinner and just literally as soon as it's over, I'm like, sweetie, I got to give this gift to you, and I got down on one knee and I said, sweetie, it's been 25 years, which or me again, and opened up the the box of earrings and everything else and she was super excited but my problem was I had. I didn't do any of the setup. It just fell flat on its face and so she was super, super excited. The kids were excited, but I'm like, you know, I didn't do that. When I proposed to my wife, I'm. Speaker 1: 04:25 When I proposed to my wife, it was. It was totally planned out and I sat back and thought, you know, I see the same thing happened in storytelling and I did this, so I was a premature gift giver. Meaning I didn't provide enough value. I didn't provide enough context. I didn't allow her to get emotionally vested in the experience and share that gift is fine, but it wasn't the gift that mattered. It was more important than that was what that gift meant and I look at it now and if I was to rewind things, I would take it back and say I would've done totally different and I would basically, I would have preferred to have gone out to dinner with her and set the stage more. Talk more about our marriage, talked about how excited I was and how much I loved the our trip to Paris and how much I loved our, our anniversary time and our, our, our, our time together and really built the emotion up and been able to reflect more on the feeling of the last 25 years. Speaker 1: 05:25 Because it's not the. It's not the jewelry that mattered, it's what the jewelry represented and I see the same thing take place so many times in storytelling and it was one of the things that happened just recently. I was real excited to podcasts and guys, if you've listened to it, it was with Roland Frasier who's a dear friend of mine and I was just super excited the day I was super excited to have a on and I got done with the introduction and I will sit there and look at that and I'm like, okay, rolling. I just totally screwed all that whole introduction up. I mean I just, I was like a little kid. I just, I spoke fast and just out of control and yeah, there was a lot of enthusiasm, excitement there, but I'm like, I didn't give him the value of all that he'd done and all the credit that he deserved to actually in recognition of who he was. Speaker 1: 06:09 And so I've thought about that and then I thought last night about the crazy mishap I had as far as presenting this jewelry to my wife going, you know, I need to be better at, at helping people experience more of the emotion. Because for me, the craziest thing is I'm not real big on, on gifts, but I love experiences. I mean experiences to me are like nothing that is more because I think people will remember the experience and I got so frustrated I laid in bed last night going, man, I totally screwed that up and I've thought a lot about it this morning. And I see the same thing happen in storytelling where people get so excited to tell the story that they don't let the person experienced the journey and the epiphany to get to that level of emotion to where they can appreciate the actual event and the story itself. Speaker 1: 07:01 And so as I'm looking at this next year, one of the main things that I'm really trying to focus on, the main things I'm trying to spend time on is to really help people and help myself actually get involved in telling a story with emotion. And there's a lot of preframing the tasks that take place. There's a lot of setting the stage. You have to provide time, you have to let people actually feel the emotion. It's not the facts, it's not the stats, it's not the data that matters. It's the emotion that's with it. So just like with my wife, it wasn't the gift that meant as much. It's the emotion of 25 years of marriage of what that gift represented. And I really wish I'd taken a step back and said, all right, what I really need to do is presented in a way that validates her sacrifice, the validates her hard work that validates the love, the trial, the journey, the pain, the tears of time, and also the laughter and the fun and the excitement. Speaker 1: 08:00 And again, some. I don't know if you've ever had that experience. Unfortunate happens to me too often where I'd like to rewind it, go back in time and say, all right, let me read you what I wish I could just have like a a Redo and undo button and let me just replay that one one more time because I would totally do a different. Fortunately my wife loves me and it's all good, but again, it was premature giftgiving. It's premature storytelling where you tell the story so fast that no one is able to really appreciate the emotion of it. It's one thing that I love as I've, as I've seen Russell tell stories, how much time he allows for people to feel and it's one of the main things I'm really spending time on this next year is helping others feel what I'm feeling kind of goes back to. Speaker 1: 08:49 It's like with my wife, she's totally stressed right now with Christmas, trying to make the experience of the holidays magical for every single member of our family and if I would just allow and and not just listen to her, but more importantly feel what she's saying. I would be able to help her that much more and so I'm really trying to listen more with feeling to tell stories with more feeling and you're gonna see over the course of this next year on my podcast, my facebook lives where, um, a lot of that feeling is going to come because I'm going to dive back into some of my past experience that weren't very pleasant and to actually try to really feel those experiences and tell those in a way that provides emotional connection and emotional feeling for those who are listening. Um, that's where the, that's how an epiphany takes place where if you, if you don't allow a person to experience the emotion that you were experiencing, there's no way for them to actually appreciate the bridge that you went across to get to the other side, to then be excited to bring them to that. Speaker 1: 10:03 The whole key here is you've got to allow people that opportunity to feel and something I'm really going to spend a lot of my time working on. And so this is more of a podcast more for me than for you guys probably is to really tell stories in a way that helped people elicit and to feel more so that at the end there's such an impact where that person wants to, they've now experienced for themselves what you went through and now they want to do whatever it is that you're going to do next. So with that said, I hope you guys enjoy the holidays. I again, hopefully that your, your gift giving experiences aren't a. weren't like mine just was a. I got too excited. But anyways, just know how much, uh, again, I, this time of year, I, I spent so much time reflecting and I hope you know how much I appreciate taking the time to listen to. It really does mean a lot to me having an amazing day and we'll talk to you guys soon. Speaker 2: 10:58 Hey everybody, thank you so much for taking the time to listen to the podcast. If you don't mind, could you please share this with others, rate and review this podcast on itunes. It means the world to me or I'm trying to get to as a million downloads here in the next few months and just crush through over $650,000 and I just want to get that next few $100,000 so we can get to a million downloads and see really what I can do to help improve and and get this out to more people at the same time. If there's a topic, there's something you'd like me to share or someone you'd like me to interview, by all means, just reach out to me on facebook. You can pm me and I'll more than happy to take any of your feedback as well as it's acutely like me to interview more than happy to reach out and have that conversation with you. So again, go to Itunes, rate and review this, share this podcast with others and let me know how else I can improve this or what I can do to make this better for you guys. Thanks.

Why Dave Decided to Talk About Shedding Your Coat When the Seasons Change: Dave in both work and his personal life has had a lot of transitioning and growth happen. From kids getting married, to businesses expanding, to even becoming close to having an "Empty Nest" with his kids leaving. Through all of these experiences of life he wants to share the nugget of wisdom that is of role changing. Or, as English speakers call it, wearing different coats. Listen in and learn for yourself as to what Dave says about dawning new responsibilities yourself and allowing others to take on new responsibilities to. Tips and Tricks for You and Your Business: (2:44) Your Coats Change as Your Life Enters New Seasons (4:11) Which Coat Do I Wear Outside of Work? (6:40) Putting on Coats for Growth (8:24) Your job, or "Coat", is not your ONLY identity Quotable Moments: (3:30) "I don't know what coat to wear right now, I've been so use to wearing my 'Mom Coat'. But I'm entering into this new stage of my life right now where I might be changing and I'm not sure what to do." (5:46) "One of the things she mentioned that I thought was so profound was our 'Comfortable Coat' sometimes just needs to be replaced." (7:54) "Realize that sometimes in life we have so many coats that it feels overwhelming and other times it is a growth time." Other Tidbits: For CLickFunnels to grow "Coats", or responsibilities, have been needed to be swapped around and exchanged No one can travel lighter than Todd Important Episode Links: FunnelHackingLive.comFunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar ---Transcript--- Speaker 1: 00:00 Welcome to funnel hacker radio podcast, where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets, and how you can get those same results. Here's your host, Dave Woodward. Speaker 2: 00:16 Everybody. Welcome back to funnel hacker radio. This is A. I'm recording this. It's all. It's almost Christmas time. It's cold out and it's just that, that season two where it's been so much fun. We moved up here to Boise, Idaho from San Diego two years ago, two and a half years ago, and in the process it was kind of a fun thing for us because I remember when we first moved up here, our kids live at all they had were shorts t shirts and a sweatshirt, so pants and long sleeves and coats were something that my boys just weren't accustomed to worried and it's been fun having four seasons and realizing the different clothing that you wear based on the season of life and the season that you're in. And so it's been really kind of an interesting dynamic. As I paid attention to this set, my wife and I were out shopping to just Saturday for new, basically new ski jackets and it was, it was just a lot of fun because she's trying on all these different ones and you know, some are too thick and some are too uncomfortable and, and some are too thin and she's like, I don't know if this is gonna, keep me warm enough and, and do I have to have another layer on underneath. Speaker 2: 01:21 And went through literally like this whole drama of all these different coats. And it was fun because this whole analogy of coats and the things that we were and the story of the life and the journey that we're in all came about. And we had this amazing conversation that I want to kind of share with you some of the takeaways and some of the things that happened. The fun part was literally just two days later, uh, Brian and todd flew for our partner meeting. And it's always a kind of a joke with us as far as todd because I don't know anybody who can travel as light as todd. Todd literally can go with just a backpack for a week and have all the clothes and everything else he needs in there. And this time he actually brought something a little, a little more clothing and stuff and we're like, todd would happen because man, it's just so cold. Speaker 2: 02:07 I add he had like four different layers and logged or odds and end. It was just fun as we had this idea as far as talking about the phase of life and the coats that you were. And I want to just kind of share that with you. So this is going to be kind of a rambling, the mismatched podcast of different ideas and thoughts. But I will hopefully by the end you understand how this applies to you personally, not only in your business life but where you are in your personal life and the own self growth and the things that you're going through. So without. We'll kind of dive into it. So one of the things I want to talk about real quick here is to realize that the coats, they actually vary based on the season that you're in your life and what's going on right now in my life. Speaker 2: 02:48 My wife and I have four boys. A two of them are out of the house. My oldest son, Chandler is married to our first daughter, our daughter Law Fran. We just love and adore. My son Parker Parker is a down at Byu in Provo, Utah. Going to school and then we have my son Christian who's 17 and my son Jackson, who's 15 who both live with us here in Boise and Christian is a senior. So He's graduating in. My wife's sitting there going take. I don't know what I'm going to do. My whole life has been focused on raising these boys and now I'm in a situation to where I'm going to have. I'm down to one, I'm down to one next year and I'm assuming going to be in this empty nest syndrome. And and so she, she basically said, you know, Dave, I don't know what coat to wear right now. Speaker 2: 03:30 I'm used to wearing the mom coat, but I feel like I've, I'm in a situation in my life where I'm, I may be changing this and I don't know what to do, and so she's been looking. She's always done things outside the home as far as teaching aerobics or spinning or yoga or all that. And before again, before we left southern California, she had this, her calling and her mission and everything else was. Her identity was wrapped around this. Well, when we came here, she didn't jump into that, that aspect of it. We had a whole bunch of stuff going on in our own personal lives and it wasn't one one thing she wanted to jump in, so at the time she was trying to figure out right now, do I go back to that? Do I put on the old coat that feels comfortable that I'm used to wearing or do I put on a new coat that might be a few sizes bigger than I grow into that's going to stretch me. Speaker 2: 04:15 That's gonna. She goes, I just don't know what to do. And so we're having that deep conversation and you know, part of it was dave, the other thing I'm looking at is maybe this is the time where I just focus on, on just us and just you and I and I just support you in what you're doing and I don't have that extra identity outside. And so it's, it's, she's struggling with this whole idea as far as what is the code, what am I going to be known for, what am I gonna be wearing, what am I going to be using to get the comfort that I want in my life? So we're having this deep conversation about this. And it was interesting because she's, we also were talking them about a Sunday school lesson and a mill with the Bible and Joseph and the coat of many colors. Speaker 2: 04:57 And she was like, you know, it's weird because I remember growing up, there was times where I coveted tonight, I'm not maybe not coveted, but I looked at others and I thought, you know what, that life that they have and that coat that they're wearing, that's what I want. And she goes, now I'm wearing that and now I don't know if it's what I want. And so she was struggling going back and forth thinking, you know, what, you know, so often we, we see what others have and the lifestyle or the or just the opportunities and you think that's the quote I want to wear and what do I need to do to get that coat on? And she's like, well I have that code and now I don't know if I like that coat. And so it's just been this interesting dynamic as we've been talking about this in one of the things she made Mitch, which I thought was so profound and that is sometimes are comfortable coat just needs to be replaced and we just don't know which coat to put on next. Speaker 2: 05:51 Meaning like for me, I, I really don't need too many pieces of it. I'm real good with like one pair of jeans, three tee shirts and a jacket. That's all I need and I'll just figure it all out. And yet at the same time sit there going, you know, sometimes with our boys, she always thought, you know, always seem to buy like two sizes too big because they would grow into it. Well now they're kind of at the point where they don't need to, we don't need to buy clothes that way for him. But she was sitting there thinking in her own life, she goes, I don't know if I'm at a point right now, where do I want to buy a coat that's two sizes too big for me so I can grow and get into that or do I just want to put on something really comfortable that I know? Speaker 2: 06:29 And so she's in this dynamic in her life where she's like, I don't know what I want to do next and because I don't know what I want to do next, I don't know if I just like being comfortable or do I want a growth experience. And when you look at the coach and put on, sometimes the coat you put on is a growth experience where it's like, it feels very, very uncomfortable where it's too big and you're like, oh my gosh, I don't know if I can handle this. I don't know what to do next. The other thing as she was talking about is, you know, the other thing I'm struggling with is I've worn a lot of coats a lot of different times and we're in all these coats. They get heavy and I were the mom Coda where the wife code where the. Speaker 2: 07:10 She's heavily involved in our church and so she's, she has stewardship and responsibilities over all the, all the women's within our church and she's supposed to where's that coat? Very heavy. And she wears another coat as far as uh, being the only daughter in her extended family based with her mom and dad and, and taking care of them. And so she's like, Dave, there are times where I feel like I have on so many coats that I literally, I can't move. It's like I have like 10 coats on it. I literally sit there like a snowman because I just, I'm so uncomfortable and I just don't know what to do and I just want to get rid of all these coats and so I know I'm kind of maybe just kind of rambling and I hope you guys are catching onto the idea of what I'm trying to say here, but to realize that there's times in life where we have so many coats on that it feels overwhelming and there's other times where it is a growth time. Speaker 2: 08:00 Uh, the one thing she was talking about just most recently though, which I thought was so, so profound is as we were discussing and that is she goes, but you know, Dave, there's times where I realized it's time for me to give my coat to somebody else and I need to, to not be the star or I need to not be the person who is out in front all the time and to let someone else have that and giving that to them. At times I feel exposed. I feel like, well, that was me and that was my identity. And now it's not. And so I feel uncomfortable with not with not having what, what was my identity and I thought a lot about it because I've seen it in my own life where there have been times where I have been the only person up in front. Speaker 2: 08:42 And as I came on with click funnels, it was. I'm not always up in front. Not that I need to be at all, but it's interesting to realize as you try to grow a company, you can't have just one person and we're. We've been looking at this as far as our own organization as far as having different voices. And I think the part I really appreciate it so much as Russell and spoken about this I'm Russell is by far is, is the face of clickfunnels. And as we've looked at growing it, he's like, you know, Dave, I need to make sure that others have that opportunity. Not only for them but for the company to grow to that next level. We've done over 100 million this year, which is a huge, huge milestone. But as we start looking to get to a billion, who else needs to take on other coats, who needs to take on other responsibilities, who needs to have in it much more loud coat and, and is wearing that so he can actually enjoy some of his life and spend more time with his family and his kids. Speaker 2: 09:36 And so it's been just this crazy conversation over the last couple of weeks and I'm just, I want to kind of share it with you as you kind of get close to the end of the year. Just to realize that there's times where no matter what you're doing, you just don't feel comfortable and you realize that that's the time in life where it's time to grow. That might be too big or you might be having on five or six coats and you're like, I can't handle it. And other times where it's like, you know what? Now it's time for me to start giving these coats away to other people and I need to let them grow. I need to have to not only give this coat that I'm given to them, it may be too big for them to wear, but they'll grow into it and soon that coat will become comfortable for them and other times there's times where we just outgrow our coats and it's time to for us to realize, you know what? Speaker 2: 10:21 Now it's time for me to decide what is the next coat I want to put on. As I kind of get close to wrapping this up, I hope I know this rambling is it literally has been a ton of thoughts. I've been going through my head for the last couple of weeks and hopefully this makes sense to you guys, but I would really just asked, you know what, just don't be afraid to share your coat with others and don't be afraid to get a new coat or it can get to layer up, but depending on the season of life that you're in and just realize that whatever you're going through, that's time for you to. It's a time to grow. It's a time, two at a time to help others to learn. Learn from you and from your experience, so realize as you take a look at the season that I know it's kind of the winter months right now where you'll see a whole bunch of different coats and you'll see people layer up and everything else. Speaker 2: 11:08 Kind of look at the different layers of life that you're wearing, the responsibilities that you have. What are the responsibilities that you can give to others to help you grow in your business and your own personal life? What are the responsibilities where you may need to take those back and you may need to know what that one's mine. I own that one, and just realize that the most important thing for you right now is to really take a look at the future where you want to go, who you want to become, and to realize what is the coat that you need to be wearing, wearing at that point. Have an amazing holiday season. I hope, uh, hopefully this made some sense to you guys. I've had so many thoughts in my head, in my mind right now and I want to share them all with you and I wish I could just me have you sit next to me is I've been going through the craziness of the last couple of months here, um, but I hope you've been able to appreciate it and most importantly, have an amazing time. Get it. Really would love Speaker 3: 11:54 to see all of you at funnel hacking live. If for some reason you haven't gotten your funnel hacking live ticket, by all means go to funnel hacking live.com. Get your ticket. Join us in Nashville. We'd love to have you there and have an amazing holiday season. Thanks everybody. Thank you so much for taking the time to listen to podcasts. If you don't mind, could you please share this with others, rate and review this podcast on itunes. It means the world to me where I'm trying to get to as a million downloads here in the next few months and just crush through over 650,000 and I just want to get that next few $100,000. So we can get to a million downloads and see really what I can do to help improve and and get this out to more people at the same time, if there's a topic, there's something you'd like me to share or someone you'd like me to interview, by all means, just reach out to me on facebook. You can pm me and I'm more than happy to take any of your feedback as well as there's people like me to interview more than happy to reach out and have that conversation with you so I can go to itunes rate and review this, share this podcast with others and let me know how else I can improve this or what I can do to make this better for you guys. Thanks.

Why Dave Decided to talk to Julie: Julie Stoian is a digital marketing consultant and tech coach, making her mark on the internet through her popular brand Create Your Laptop Life®. Julie has inspired and equipped thousands of up and coming business owners with the skills and strategies they need to create, build, and grow profitable online businesses. Julie started her journey to entrepreneurship as a blogger and writer, garnering the attention of media outlets like The New York Times and Washington Post with her no-holds-barred approach to social media. After a rocky divorce and unexpected pregnancy in 2014 that left her needing to build a profitable business quickly, Julie transformed her passion and love for internet marketing into the 7-figure business she has today. She's been a head coach and funnelbuilder working with Russell Brunson and Clickfunnels for the last year, and is getting ready to take the role as VP of Marketing and official Clickfunnels partner. Julie has been featured on media outlets like Anderson LIVE, BBC World Have Your Say, and Rachel Ray, as well as numerous business and marketing podcasts and blogs such as Content Academy, Boss Moms, GoDaddy Garage Blog, and Funnel Hacker Radio. Tips and Tricks for You and Your Business: (4:54) Keeping Your Chief Executive Officer From Becoming Your Chief of Everything Officer (9:20) Freelancers Belong in the Clickfunnels Fleet (12:52) Project Management: Making Time and Money (15:32) THE WAFFLE (20:06) Coaching Your Clients without Strictly Criticizing Them and Their Work (23:15) Your Employees and Their Drive (26:07) Help Your Contractors (30:21) Julie Stoian's Travel Log Over These Next Few Months Quotable Moments: (8:08) "For me it was more important to be on the team that was going to make the most impact than it was for me to be the captain of my own ship." (19:02) "That's the thing with this whole agency thing is you have to think about how to break through as much bottlenecks as you can." (22:34) "Realize, as the entrepreneur, you may not be hiring people who may not be as motivated by the same types of things that you are and may not be as driven as you are." Other Tidbits: Your agency can be as large as small as your scaling allows Get your employees to the point where they identify their work as a CALLING Important Episode Links: Createyourlaptoplife.comJulieStoian.com/podcast FunnelHackingLive.comFunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar ---Transcript--- Speaker 1: 00:00 Welcome to funnel hacker radio podcast, where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets, and how you can get those same results. Here's your host, Dave Woodward Speaker 2: 00:17 [inaudible]. Everybody. Welcome back to funnel hacker radio. This is going to be one of my funnest podcasts. Uh, you know, my guests, you had the upgrade of hearing from her quite a few different times, but she has a new role and I can't wait to talk all about that. So first and foremost, Julie [inaudible] and welcome to the show. Thank you for having me. I am so excited to. I, I have coined a new term. Would wired in excitement, excitement level at the Dave Woodward level. Oh, you're too kind too. Kind of honestly. Then that would be the type of excitement I have right now for the opportunity. I want to introduce our newest partner to click funnels, Ms Dot Julie. Yes. I, um, I, I had been waiting for this day, I feel like for my whole life. Speaker 2: 01:06 So I want to make sure people understand what that means is a little background here. When we started clickfunnels four and a half years ago, uh, there was two cofounders, Russell Brunson and Todd Dickerson. We then brought on a third co founder, uh, Dylan Jones, who we later bought out. He was helping us primarily on the Ui side. And so todd and Russell Todd being the, uh, the whole tech guy behind the scenes who I don't know how he does what he does. I'm literally fascinated every single day. Anytime we're together, I'm like, todd, I don't get it. And I'm so glad I don't understand your magic because I would screw everything up. Russell, you guys already know because Russell is the marketing genius behind click funnels and a ton of other things. We then have four of the partners myself. I run all the business development opportunities, the top line revenue type of stuff. Speaker 2: 01:52 Uh, our CTO is Ryan Montgomery, helps todd managed a lot of things on his side. We then have a Brinko Peters who works on our side with all of our operations and things, and John Parks. You guys know who runs all of our traffic behind the scenes for the little Julie, has it been a year now? It seems like it's been about a year, a year, and Julie's been behind the scenes literally working magic that you guys can't even. I have still totally spellbound by how you pull off what you pull off. No one gets more done in a day than Julie. I don't know how in the world she gets it done. She's actually helping Russell right now in writing a track two secrets book. She has literally been the brains behind what we're going to roll out here. Actually you guys on this call is as our new waffle and how that's all coming together as far as our internal agency, what that means to you guys and more importantly, how you can actually start doing this kind of stuff in your own business and that Julie has her own multimillion dollar business, which basically are buying to bring her over to click funnels. Speaker 2: 02:53 And we'll talk a little bit about how that's all coming together. In addition to that, uh, Julie is probably the person you will ever meet. In fact, I was just with my family, seen Mary poppins and continue to think of Julie because that's what she's like in our craziness that we have over here. So she's the one who makes all the magic happen and I just wanted to make sure everyone, you guys were listening, understand our gratitude, our appreciation for one of the major things that she's done is allowed Russell to kind of step away from doing all the stuff that is great to get us to where we're at, but won't get us to where we're going. And without Julie, none of this would happen. So Julie, my gratitude to you, my appreciation for you and so excited for 2019. So with all that said, welcome again and I'm so glad that that's all we're going to cover. Speaker 2: 03:41 That's the start. That's the start. You know, it was so funny though, you know, watching, as you know, during the year when we were talking about kind of the org chart of clickfunnels and how Russell was in Russell at this point. Like you should be like seoing, not seoing and cmos and funnel building and copywriting, writing your own emails. It was crazy. It has been crazy. And again, if it wasn't for you stepping in, we'd still be in that same situation. Uh, so actually a little step back to last year about this time is when Steven went to go do his own thing. So Steven Larson was Russell's funnel builder and he and Russell were kind of tag teaming up, doing a lot of the stuff that really kind of got us to where we were for about two years. Russell and Steve were kind of tag teaming that. Speaker 2: 04:32 And as Steven left, it was one of those, it was kind of a, a weird mixed blessing. I love Stephen to death. He's become a dear friend and he's helped us grow, got us to where we were, but it was time for him to go spread his wings to grow his business and what he wanted to do. And so as he left it was then a matter of saying, oh my gosh, what in the world are we going to do? How are we going to prevent Russell from doing all this stuff that steven was doing and bringing in a team that would allow us to scale and we were struggling so much as far as trying to find the right fit you have to understand to. It's to be able to get into Russell's brain is, I don't know, it's more than just a padlock. It's kind of like one of those. Speaker 2: 05:16 It's kind of like the whole Laura Croft tomb raider type of thing where she's changing this little egg thing and it changes a million if it's shaped and there's four different keys and Julie's been able to do that and so Julie's dad had this magical key that's been able to basically work with Russell at a level that is allowed Russell to focus more on helping us grow the business and really taking her genius, which again, Julie's. I take a look at all the magic you've done in your own business. One of the things I was most impressed with was your ability to literally be able to replace yourself and so Julie had her own, again, create your laptop. Lifestyle is one of her create your laptop. Life is one of the businesses that she was doing. Again, a seven figure, two Comma Club, award winning business, crushing it, but she said, you know what guys, I really want to be involved with you guys. Speaker 2: 06:07 I want to find a way of helping you guys get to the next level which was beyond. I mean, again, Julie, I can't thank you enough for that because it was great for us to see how you came in and without expecting anything, just said, let me help and I think that's a huge. One of the main attributes that you carry is this ability of having such just massive passion and caring for other people. Most people just don't have that. Especially when they're running their own multi, multi seven figure business. It's easier to say, you know what? I got this. I'll do my own deal. You were able to say, you know, I'm going to put this on the back burner. I'm actually going to hire other people to replace me. Which really is what, how all this started with Russell because it was at that point where thought, all right, if Julie can do that, her business, how could she help Russell do that in our business? I want to kind of dive in. I've done enough talking. So how do you do all you that you do? Speaker 3: 07:00 Well, you know, it's so funny. As I was getting ready to like talk about this transition. I know a lot of people when I first came onto click funnels, you know, they weren't quite sure why I was doing that because it was like, well you have your own business over here. Like this is obviously not like a monetary monetary thing. And of course you know, there was part of that, but I honestly, I had this analogy of like ships that are like all going in the same direction and headed for the same promise land. And it was the SS click funnels which was like this huge ship, right? And then my little ship was like behind in its wake and we were serving the same customer base and we were both going in the same direction. And I, and my business was really flourishing in the wake of click funnels and I know Russell has talked about how cool that is when a business can like create other businesses. Speaker 3: 07:46 But for me it was like I recognized how much the success of clickfunnels was really. There was so much of that attributed to the success of my business too. And so it was like, it was a no brainer. It was like, of course I want to get on the SS click funnels and help that business succeed because a rising tide lifts all the boats. Right. And so for me, um, it was more important for me to be on the team that was going to make the most impact than it was for me to just be like the captain of my own ship. Do you know what I mean? And so for me, I'd much rather be, you know, like on the team first mate, then captain of my own little Shit, you know, Speaker 2: 08:26 oh the great thing is your little ship was growing at a very fast pace. So it's not like it was this tiny little thing. And that's really for us, when we were able to bring that in and acquire that. So some of the things that you're going to see rolling out is this whole idea as far as create your laptop life and with that there are so many things you guys are going to see happen in 2019. I wish I could go into all of them. One of them is going to be associated with this whole concept of freelancers. Now we just rolled out a funnel Rolodex and we've got a bunch of changes were making to that between now and funnel hacking live, but that's just a small little, tiny team of what freelancers can do. Julie, you've had this magic ability to really help build agencies and to obviously you have your own agency. You've now, I've taught other people how to build their agencies and you've. You've really given the keys to the kingdom to a lot of these freelancers to truly provide them a create your own laptop life. So you don't mind. Could you spend just a few minutes kind of talking about what is a freelancer, how to. How can freelancers fit into the ecosystem of click funnels and what is, why would someone want to do that? Speaker 3: 09:33 Well, so I, I will. I will die on my sword when I say that. If you want to get started in online business, the easiest way to really start is to offer done for you services to start because you don't need a huge following and you're essentially selling time. Right? And so like you don't have to have anything created and so I have helped a lot of more women than men, but men to jump into the online space through the done for you services and you know you could get started with copy with social media or with funnel building and funnel building could actually pay a lot more than some of the other online done for you services. And so it was such an easy a marriage to put those two things together because not only could you make money quickly, not only did you not need a product, but you were helping other business owners make money through funnels and on top of it, you could also get affiliate commissions as you fold. Speaker 3: 10:28 Click funnels and the process, and so as I saw these, you know, a lot of moms would start coming to me, I want to make three to $5,000 a month. I was like, this is how you got to do it. And so that's where I started and then as I grew my agency, I started to teach people how to grow their agency as well, how to hire, how to project manage when you're building funnels and running ads for people as well. And even if you decide someday to not fully scale your agency and you want to go into coaching, consulting course, creation, any other business, you will now have the skillset as that you needed as an agency owner to build any kind of business you want. So it's like at this one, two punch, make money, build the skills at build the foundation for whatever your legacy is going to be. And so that's essentially what create your laptop life is all about, is like build that foundation that no one can take away from you no matter what you decide to do. Speaker 2: 11:21 To me, that's the part I am so excited about because a lot of people are trying to do, again, this is probably gonna be posting the first week or so of, of 2019 and there's so many people out there right now her saying, you know what? I want 2019 to be a unique year for me. I want this to be like the best year ever. And you know, we hear a lot about affiliate marketing and I'm obviously we run a large affiliate program over here, but I think the cool part is this whole idea as far as creature, laptop, life, and the ability to then really control your destiny without having to have a product which so many times people spend literally years building a product that never gets launched. And that's one of the things I was so excited about is this. So first of all, if you guys go check out, create your laptop life.com, uh, Julie's face of that. Speaker 2: 12:09 She's done an amazing job building it. In addition to that, she's a, has an amazing team and I want to kind of talk right now, Julie, if you don't mind about this whole idea as far as project managing, it's been one, again, one of your many, many talents is I don't know how you do all that. You do, especially when it comes to project management. You're managing not only our internal agency, which we'll talk about a few minutes, but also you're managing a Russell's books. Uh, our two Comma Club coaching program. You're one of our coaches. You're managing that, uh, and providing massive content. So if you don't mind, could you help people understand when we start talking about project management, what does that really mean and what is the financial opportunity available to someone who wants to get involved in something like that? Speaker 3: 12:52 Yeah. Well, so project management, it is a, when you can find a good project manager, man, don't let them go. Like it's a unique, it's a unique skill set and there's project management as a service. Like I know people whose entire business, that's all they do is they go in and they do project management and pr and really, you know, I remember when Brandon and pool and came to click funnels and they were doing the CEO slop it stuff really at scale. When we talk about scaling and we talk about like how to, how to make your, you know, double your revenue in 10 x your revenue. We're really talking about managing people because any business, I don't care what kind of business it is, the way to scale is through people and the only way to scale with people is to have project management in place where you can manage the teams that people so that you're all moving in the same direction. Like you know, like the choreographed dances you see at the mall. What are those things called where people all of a sudden bust out into like choreography mobs. Yes. Thank you. Flash mobs. Right? It's like at its very core scaling your business is about learning how to manage people and projects. Right? Like that's it. And I know I know it, you know, that doesn't sound quite as sexy as like 10 x your revenue, but like that's really what it is. And I remember brandon saying I aspirin and I was like, Speaker 3: 14:10 what do you do all day? And he's like, well really what I do is I'm thinking about project initiatives and the people and the project managers that we're going to need a place like because I have to keep building out the team. And I was like, it's so interesting that that's really at scale with what businesses are doing and that's exactly what Russell is doing and that's why I've kind of taken on that marketing role so he can really start to cast that vision and start to create those initiatives, those people, teams that then I can manage to help bring all the initiatives to fruition. Speaker 2: 14:41 I love it. And I've talked a lot about who, not how. I know Russell's done podcast on, I believe you've done a podcast on who, not how. And so there's a lot of resources out there, but if you don't mind, because one of the things we were talking about in our, one of our meetings we have just recently was this whole idea as far as this waffle and there was a ton of fomo associated with the waffle. We were actually at waffle me up a hector owns the company, gave us all these necklaces that had a waffle on it. We then reflect with Ryan with regard to some of the things that he was doing from a Dev standpoint and creating a teams. And I want it, if you don't mind, let's kind of segue from, as a project manager, what does this whole waffle, how does it work in an internal agency and what are the pieces that a person would need a, if they're going to look at project management, what are the pieces they need to add to that waffle? Speaker 3: 15:29 Yeah. Okay. So, um, the idea of the waffles, like it's a square. And so, um, basically if you imagine a square and you think of a funnel building agency, right? We have the people that you would have would be like a funnel builder, a designer, a copywriter, um, maybe a video person and a content person, right? So imagine those five people down that first column. Speaker 3: 15:52 Okay. And those are your core team. Now, as you start to expand out, you need to create a second team and the third team and a fourth team. So you can, as you imagine that waffle, you are essentially creating a second column, a third, a fourth, and you're hiring another funnel builder, copywriter, designer, video content versus the idea is once you have that waffle all filled out at the very top, the very top row is project managers. So whenever a team is working and they need to know what to do, they're going to look up right and they're going to report to their project manager. But in any kind of agency, especially a funnel building one where there is like a skill level involved, they also need to understand how to do it. They need to have someone to report to as to how to design well or how to copy well. Speaker 3: 16:40 And so if you look left on the waffle, right, you go over and you're able to basically ask the head funnel builder, the head designer, the head copywriter, how to make the coffee better. And so instead of an org chart, which is very flat and two dimensional, where there's just one person reporting the reality is that as a project, as a project manager in the agency, let's say Jake who is a designer, he's going to report to me for the, what of the design, but he may report to a head a head designer, he's actually our head designer. But if there were another one, he would report to that person asking about how his design is working and it just creates this three dimensional reality, which is real life, right? Because, um, that's just how agencies work. Speaker 2: 17:25 I love it. So if you could take back, take a step back to last year. As Julie came in, she basically acted as not only a project manager, she was also a content creator. She was also part acting partly in as our funnel building side of things as well. And so as you guys were first starting your business, realize you're going to find yourself, if you were to look at this tic Tac, toe board waffle type of thing, you're going to, your name may be in a whole bunch of different places all over. It was a Julie Board for them for a while there, but the the object now is to start replacing yourself. And so we brought in, Julie brought her in as a part of her click funnels now and one of her main responsibilities here is to replace Russell from the marketing standpoint. So she's now our vp of marketing. Speaker 2: 18:09 She's heading up all of our marketing. We've created our own internal agency, so she's hired a. We now have a yourself who basically is our chief project manager soon we'll replace that as well, but she thought I was going to be training all the other project managers that we bring them in in internal agency. It was all that really was brought in primarily just to build out our own funnels. We really didn't start this with the intention of bringing others on. Now we're actually, and we'll talk about some other stuff we're gonna be doing later, but realized that first column was you were heading up the project management. We had nick, who is our chief funnel builder. Jake is our chief designer. Karen's or chief copywriter. I'm, who am I missing here? Dan is our chief, a videographer, and then Russell and I were sharing the role of chief content creators. Speaker 2: 18:55 He and I were doing that together. Um, in the content creation side. We both became the bottlenecks and that's one of the things when you're looking at this whole agency model to realize you, you've got to try to break through bottlenecks as much as you can. And as we were looking at the scale of this, especially as you start one of the, you run across two different types of bottlenecks. One is what to do and that's as Julie mentioned, again, that's where you would be looking to your project manager. The other thing is how to do it and what if you don't know exactly how and really it's not just how it's at the way in which the owner wants it done. And I know that was probably one of the biggest things and there's a lot of people who can write copy. There's a lot of people who can do design or funnel building, but it has to be done the way that the owner or the project manager wants for that system. Speaker 2: 19:48 And I think that's what you've just done such a great job over the course of this last year, is helping communicate that in a way that, um, how do I say this in a nice. In a way that was kind of your, the kind one of the group here. Uh, I, I definitely am not, that's not one of my skillsets. I'm much more direct, but a, Julia, we were able to do this in a nurturing way. And I think it's real important when you start looking at scaling a business and scaling your company to realize that you've got to, as you're one of the main role is you as a ceo or whatever role you want to put yourself in. Anytime you're managing people, you're also a coach. And Julie, you've done such an amazing job because you have your own coaching program as well and I think because you were used to doing that type of coaching as you came into our team, you nurtured and coach people through that in a way that we go to a very fast paced as do you, but you were able to nurture in a way that brought a lot of congruency as well as a just more of a family friendly type of environment. Speaker 2: 20:54 And again, I think it's an important thing if you don't mind, if you could spend just a few minutes far as teaching people, how do you actually coach someone and help them develop the skill set while still holding people's feet to the fire to get stuff done? Speaker 3: 21:07 Yeah, it's a fine. It's a fine line because I think, you know, I always am. I always remind myself it was something I think, you know, probably I learned in kindergarten this idea of like the compliment sandwich and it's not necessarily like a platitude compliment, but it's like whenever you're about to go disseminate, don't forget to like express your gratitude, your encouragement, whatever it happens to be. So like say something that like shows that you recognize that they're working hard, right? Then provide whatever constructive feedback you need to provide and then wrap up with some sort of encouragement. So be like, Hey, you know, I saw that you were working on this funnel. I know you've been working hard. Thank you for putting in the extra hours. Here are the changes that really needs to be made. Right? And then you could go through and then at the end you can say, you know, thanks. Speaker 3: 21:55 Um, I know that this has been a big project and I really appreciate you acting so quickly or whatever. It's just like validating all as much as you possibly can where you see people attempting to do a good job because people like crave that. And then that way the constructive feedback is always so much easier to handle because they know that you're seeing them. So to me that's like, I mean, it's just like they call it a compliment sandwich was not really a compliment. It's more out of that. It's just, that's always the way I try to coach people whenever possible. Speaker 2: 22:28 I love that analogy and I think it's important for those you guys who are listening realize as the entrepreneur, the people you're hiring, they may not be motivated by the same type of things that you are and they're not going to be as driven as you are. And I know that, uh, in my earlier career it was one of the biggest mistakes I made was thinking I was bringing on a whole bunch of entrepreneurs who are going to be as excited as I was. They were going to stay as late as I was. They were all invested and understand that when you start looking at careers, there's typically three different steps to that. Jobs or positions. And typically a person when they first started working there literally are just looking for a job. It's a paycheck. That's all it is. And your responsibility as the business owner is if you can help paint a picture for a career you're going to find all of a sudden, once, once a person goes from job to career, their mindset changes a ton. Speaker 2: 23:19 And we're starting to see that already as we look at, um, those people who are our head designers, copywriters, all that kind stuff. When they start seeing themselves as a career where they're building out other people, you will see their whole attitude towards their work changes a ton. And then when you can see when a person can go from a career to a calling, life changes completely and understand a calling doesn't need to be a person that they're the CEO or anything else. The janitor can have a calling where they understand that what they do matters. And we just, uh, gave out to all of our click funnels, employees, sweatshirts and sweatpants. And on the back of the sweatshirt bay says what we do matters. Because it really, really does. And I hoping that as you start whoever, as you're listening to this and you're looking to build out a company, you're gonna find, typically you go from a a product to a business and from a business to a company, and as you start really building out a company, you start to having to lay out a career path for those people who you're working with and if you can get from career to calling it, lily is the biggest game changer you're ever going to see in your business. Speaker 2: 24:24 Because now people are connected. They feel vested. You can tie this to culture. You can tie it to a whole bunch of different things, but realize, as Julian mentioned there, that complimentary sandwich type of approach is so critical to people because there's a lot of people who the dollar isn't as important as validation and knowing that the work matters and knowing. So as an entrepreneur, typically you, you're going to be a high d, You're going to have a high monetary drive, but that may not be and most likely isn't gonna be the type of people you're hiring. So you have to realize that you're not going to motivate them the same way as you yourself might be motivated. Speaker 3: 25:01 And I got the understanding, the more that the CEO or, or even even the c suite level, whoever's up at the top can recognize that the ship is moving because of the work these people are doing is just. I mean like Jake. So funny put a meme about facebook of like a designer and it was so funny because you know, Jake, nick, Karen, I know and you know, maybe it comes from the fact that I used to do those roles as well. They work harder than. I mean like they just work so dang hard. It is unbelievable. And they are like actually the ones like birthing whatever asset. Right. And so like recognizing how much skill that takes just I don't know, wherever you can and whether you have an in house team or whether you have contractors, just recognizing their talent and their skill goes such a long way. Such a long way. Speaker 2: 25:58 No, I appreciate you're mentioned as far as recognizing contractors. I think too often that isn't appreciated. I'm sure you've had in your experience, if you don't mind, to kind of talk about when a contractor doesn't feel appreciated, what typically happens and how can you actually show gratitude to a contractor? Speaker 3: 26:17 Yeah. Well it was a big mistake that can happen for contractors. Freelancers is that they can, um, they can be treated like the monkey who just implements and this is partly the fault of the contractor if they haven't positioned themselves as like, Hey, I'm going to strategically help you and I'm not just the implementation montcalm also like the artists trying to help you figure this out. Um, but then from the, from the employer side, understanding that when you bring a contractor, they're not an employee. They are, you are bringing them on in a, in a, in essence to consult and to be the boss of whatever project it is. Right? And so, like sometimes like employers will treat contractors like employees and it just, it just hurts the relationship when recognizing if you're going to go hire a funnel builder, you're essentially saying, you're better at this than I am. I want you to come in and I want you to actually lead the charge on this. Um, you'll find that contractors will perform better if you do, you know, if you, if you, if you see it that way rather than just like the monkey who's just gonna like do the dirty jobs that you don't want to do. Speaker 2: 27:22 No, I love that. So how do you, how do you work best with a contractor in that role and help them feel connected and have some ownership to what they're doing without having to give them actual ownership of the project they're working on? Speaker 3: 27:35 Yeah. Well, I think the very first question you have to ask yourself is, is this really a contractor job or am I trying to fill a contractor, an employee position with a contractor? Because I will, I will gander a guess that a lot of people who are scaling their business need to start building an in house agency like clickfunnels does. Um, and they really need people who are on the team. If that's not you, if you're not in that place. And it really is a, you know, a sectioned off projects that a contractor would do. I would just say that the more you can bang out the scope of the better and just remember contractors feed on testimonials so you can do an amazing thing about making the contractor's work better by being willing to offer a testimonial and a case study because for a lot of them that's going to be like, hey, if this goes well, like I will shout it from the rooftops, I'll tell everyone I know that will help them perform better. It will also give them a nonmonetary when that they will need it to make their business grow. Speaker 2: 28:36 Awesome. So kind of a loaded question here and that is, can contractors become good employees? Speaker 3: 28:42 Um, I think in some cases, yes, I think it all boils down to what they're motivated by. If you meet a contractor who is, has a high economic drive, right? Who has a high drive for freedom, they're not going to be a good employee, they just won't. I will tell you that the two employees that I have now originally were contractors. Um, and both of them actually are gonna be coming and working with click funnels as well. They both were not just driven by monetary, they were freelancing because they wanted a laptop life, but they really, really enjoyed, again, being a part of a team, being part of a bigger mission. Certainty matters to both of them. And if you have someone who likes certainty are gonna, like the steady paycheck, they're going to like not having the hustle. Um, and so, so in that case, when I brought them on as employees, they didn't see it as like, they were like, yes, we're ready to be like on your team like that. Um, and so in some cases it works out, but they had both been working for me for about two years before we, before we did that. So we kind of, you know, the honeymoon was over, right? Like we all knew what we were getting into. Speaker 2: 29:54 I, it take off here in a few minutes. I want to kind of wrap up with a couple of things, most importantly, how people can get ahold of you and some of the things that are coming over with youtube click funnels. So you had mentioned as far as we, we have the opportunity of having two amazing people being brought over to the team as we're so great. Your laptop life.com is one of the things. So if you don't mind, tell people what that is and why, why somebody would want to go there and what they're going to get. Speaker 3: 30:20 Yeah. Alright. So, so much is changing but it's going to be amazing. It's going to be so, so create your laptop. Life is basically a membership community for people who want to start service based businesses. So um, I would probably say about 60 to 70 percent of the membership. It's not a thousand people right now. Our funnel building agencies, digital marketer. So if you are interested, that is a great, great community to get hooked in. There's some great content. I go live once a week. I answer your questions and that has been running for three years and it is amazing community, so that is coming over. That will be, I don't know how it's all going to like unfold that I know that it's only going to get better hooked up to the SS click funnels, so that's remaining, um, the second thing that I do, which is going to become an official partner brand click funnels stamp his funnel, gorgeous, which is our premium more feminine, but we also have some funnel handsome in there to a design for heart centered female entrepreneurs who want something that's gorgeous and beautiful. So that's exciting. Um, and then most of my other contact is really going to get worked into the fabric of click funnels. So if you're interested in the two Comma Club x coaching program, um, any of the content that's going to be coming in 2019 is going to be all, all pushed through there. So I will be found in the funnel hacker community. I'm at clickfunnels. That's where the bulk of my content will be going. Speaker 2: 31:50 Starting January first. Awesome. And she'll be speaking at funnel hacking live so you can go on stage. They're also to get a lot more. Julie, I highly recommend you check out her podcast. So let's talk a little about your podcast. So right now we have this podcast. You guys are listening to funnel hacker radio. We have a marketing secrets, which is just russell talking about his own thing. So obviously for those of you listening to this one, I typically bring other people on like a bread Giuliani multiple times a will bring other people into fight outside feedback and content. I do send my own, uh, thoughts and things here. But do we have to help people understand what your podcast is, why they should go there and how they actually get more of your podcast as well? Speaker 3: 32:32 Yeah. So create your laptop life.com when you go to that website. If you just go to forward slash podcast, you'll see my podcast, the, your laptop life podcast is literally about laptop life living. And what that means is when you are working on from home on your laptop, most of the time I'm talking about people who are in the freelance market, um, but people who are building a life and building a business that is the nontraditional business. So I talk a ton about marketing online business. I talked about productivity and some balance stuff because you know, when you're not in a traditional office, there's a lot of things that happen when you're trying to balance that work life balance. So all of that stuff. And a huge dose of funnels and marketing are over overact career, laptop, lifestyle. Speaker 2: 33:19 Alright? So take checkout, create your laptop life.com. Check out her podcast. Uh, you'll see our funnel hacking live. If you don't have your ticket, by all means. I don't know why you haven't bought it yet or not. I can live.com please. Last thing I want is for us to sell out like we always do. And then people are saying, I didn't get my ticket yet to go get your ticket. You don't want to Miss Julie speaking from stage. He's going to be crushing it as always. Uh, Julie, anything else before we wrap things up here? No. You gotta hit out pretty quick. Speaker 3: 33:43 Yeah. No, I'm just, I'm just so excited for this new chapter. I'm excited for what together we can. We can do. I mean the one funnel away challenge was probably the best example I could see of what happens when you put heads together and you put all those skillsets together. You have russell with the strategic marketing genius that he is, um, my skill set which is really systematic teaching I would say. Um, and taking that strategy and then steven who is just totally the funnel preacher is what I call him because he's just going to like kick your butt and when you put those three things together, we saw the power of what happened. And so I'm just excited to be able to do more and more of that and to, to not have to duplicate my efforts in two different ships and to just like bring more value to the funnel Hartford community Speaker 2: 34:37 now. Well, we are so excited to have you as a partner. We're super excited to bring your content, your businesses over to click funnels to really help out, especially those people are getting started in wanting to build an agency, wanting to be a freelancer, a, we're going to tie this into a whole bunch of other things. We've already bought some domains around that. June, we'll be launching all that stuff as well, but 2019 is going to be a crazy, crazy year and we're so excited to started off by announcing a Julie as one of our newest partners and more importantly, as the person behind the scenes making everything happen. So Julie, I can't thank you enough. I'm so excited for 2019 and appreciate all that you always have done and continue to do. Thank you. Speaker 4: 35:15 Hey everybody. Thank you so much for taking the time to listen to podcasts. If you don't mind, could you please share this with others, rate and review this podcast on itunes. It means the world to me. We're trying to get to as a million downloads here in the next few months and just crush through over $650,000 and I just want to get the next few 100,000 so we can get to a million downloads and see really what I can do to help improve and and get this out to more people at the same time. If there's a topic, there's something you'd like me to share or someone you'd like me to interview, by all means, just reach out to me on facebook. You can pm me and I'm more than happy to take any of your feedback as well as if the people you'd like me to interview more than happy to reach out and have that conversation with you. So again, go to Itunes, rate and review this, share this podcast with others and let me know how else I can improve this or what I can do to make this better for you guys. Thanks.

Why Dave Decided to talk to Roland Frasier: Roland is one of "the most interesting men in the world", so why wouldn't Dave want to interview him?!? Roland hopped form the lawyer yacht onto his investor battleship where he's scaled 24 different 7-9 figure companies, and he's having the time of his life while doing it. Introduced to the entrepreneurial world by his father, he's here to share with us all his amazing insights about networking, scaling your business, and other tidbits he's learned along his journey of entrepreneurship. Tips and Tricks for You and Your Business: (6:24) How much do you need to know about your financials as an entrepreneur? (11:28) Learn from the successful, both living and dead (30:48) Change is Guaranteed (35:12) Value, You Have to Give it to Get it Quotable Moments: (9:08) "That to me is just the key: having that multidisciplinary approach to getting out of the tunnel vision of just having that one skill of an entrepreneur." (11:58) "That's the key. You need to make yourself a student of success. You need to relentlessly pursue knowledge and experience in that." (25:39) "The key to rapid scale in business and in your life is to partner." (31:47) "One thing that is absolutely guaranteed is change" Other Tidbits: Roland has been on his own since 16, crushing the real estate industry Want to better improve your networking? Try shutting up and just listening. A lesson Dave is always trying to help his sons learn is the concept of attributing value to others Important Episode Mentions and Links: Business Lunch by Roland Frasier PodcastFunnelHackingLive.comFunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar ---Transcript--- Speaker 1: 00:00 Welcome to funnel hacker radio podcast, where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets, and how you can get those same results. Here's your host, Dave Woodward. Speaker 2: 00:17 Everybody. Welcome back to funnel hacker radio. You guys are in for the ride of your life today. I am so, so excited to bring on a dear friend of mine, Mr Roland Frasier. Rolling. Welcome to the show. I appreciate it. So nice to be here. So if those of you guys who don't know, Roland, Roland literally is the most interesting man in the world. He is the puppet master behind a million different brands. This is a guy who basically has been responsible for for literally over 20, I think 25 different companies, taking them for seven to nine figure businesses. The coolest thing for me honestly though, is he's the guy who just makes things happen and you never really see all that you're involved in rolling until you see the aftermath and you're like, oh my gosh, I cannot believe all that. Roland's done everything from digital, TNC and digital marketer and, and war room in addition to a million different other brands. Speaker 2: 01:07 Uh, a guy who's crushed it in real estate, uh, basically been on your own since you were 16 and yet god is real estate license at the age of 18 and just crushed it in real estate, a recovering attorney who basically created one of the biggest law firms in San Diego area before you went on your own, just doing your own investing in. And I think that's the part I'm most excited is no. So many of our entrepreneurs, they start off rolling and probably kind of like yourself or even myself, where you get going. You think someday I would like to be there. And that's where [inaudible] is right now. He's there. It's fun to point to where you're at. I love seeing you. The, uh, you know, Gosh, there's so many things. Let me just kind of dive right in and that's great. So Roland, I do, I know for a lot of our lot of our entrepreneurs as they get going, they're fascinated by people who have made it. And I know I, as I was going through some of the things, just really even a juror, your background and understanding that literally you're on your own since the age of 16, if you don't mind just share a little bit as far as what got you started, how you got this whole entrepreneurial bug and how all of a sudden you find yourself where you're at. Speaker 3: 02:25 Sure. Yeah. I, you know, I think what really got me into it was my father to this day continues to practice tax law and so he had a, just a continuing flow of really interesting characters that were in business, mostly entrepreneurs and he would help them plan their tax stuff. But the side benefit for me as this kid was, I'd see all these great entrepreneurs that were in my social life through my parents. And so I got exposed to everyone from real estate investors to grocery store owners that, you know, the Internet did not exist at that time, shockingly. But, um, I mean, I know I look like I like probably only 20 years old, but now I'm the, uh, the, the thing that was cool was just being exposed to that, you know, there'd be race horse owners and I'm just, you know, restaurant owners and manufacturing people. Speaker 3: 03:25 And so I saw all of them and I was just like, this is really cool. These people are, they don't have jobs, they work for themselves and they work to serve their customers and they found this, this place for themselves that's in a market that makes sense and they're able to have this great lifestyle from it. And so I just was like, I want that. I really am fascinated by that and I want that. And he gave me really great advice as a kid before. No, even when I was in high school, he said, you know, the, the two things that have helped me the most in business are having a, um, an understanding of how to read financial statements. And he took that all the way to being a certified public accountant and understanding what the law is, which, you know, he practiced. He still practices to this day. So for me, I, I, I saw that I was passionate about business. I started reading everything I could about business autobiographies from business people and um, and all of the best selling business books and then marketing and sales and everything else. So it just, I just caught the bug from all of those cool people that, that were in my life at the time. Speaker 2: 04:41 I love it. And I think, uh, I know for myself, I was very similar to us with this whole concept of, of finding out about, you know, kind of behind the scenes. And the autobiographies for me were huge, huge influence in my life. Um, my dad wasn't an entrepreneur at all at bay, was an attorney and he, his whole thing was, you know, you go to school and I was accepted to medical school, was supposed to go to medical school and the week before I supposed to go, I chose not to devastated my dad. And my mom was very happy now, but it's uh, it's interesting is as I take a look at, at your journey and, and really just how you, how you took that experience of other people and learning from them. It's probably one thing that I admire the most about you is you have this ability to see into the lives and to the businesses and to very, very quickly assimilate the numbers, the legal marketing in a way that most people don't. Speaker 2: 05:44 A lot of people would say, oh, I understand how to market this. And you very quickly understand the financials. You understand really the business opportunity. And because of that, that's one of the things that's allowed you to really kind of played behind the scenes. You know, I joke around as far as being the puppet master, but you really are A. I know we've looked at doing some different deals together as far as possible acquisitions and, and it's really one of the things I admire the most is your ability to understand the numbers as well as the business. Could you expound a little bit on, on how in depth the person needs to know as far as the actual financials, because I know a lot of, a lot of entrepreneurs, they're like, know I'm let someone else deal with that and I don't care about it. Speaker 3: 06:24 Yeah. I think that that really just the ability to read a financial statement and know how income statement or P and l, depending on what you want to call it and uh, and balance sheets and cash flows work is really critical because one of, I think the leading cause of business failure is under capitalization and a poor cashflow management. And so that's, that's a critical thing to understand that you can't put off on somebody else. Now a great cfo, a great chief financial officer or a really good accountant will be helpful in, in helping you manage those things. But, but to even get to the point where you can hire those kinds of people, I think as you're getting started, you need. You need to know that just like I, I actually think that every entrepreneur should know how to use click funnels and build a funnel because themselves, because even at the CEO level, to understand what's involved in such a critical component of the business as the marketing funnel or the financial statements is, is really key. Speaker 3: 07:28 And if you understand how that stuff works, you don't have to be like a whizzbang expert. I mean, and I certainly wouldn't ever advocate that anybody do all that button pushing in their business forever, but, but the knowledge of those basics in all of those different disciplines from marketing to finance to hiring, to, um, you know, to sales I think really helps you have a holistic picture of the business. And so for me, when I'm working with somebody, like I'm going into a new business right now, I'm in the process of buying a real estate brokerage, right? A relatively large, fast growing one. And because I have all those, those places to draw from, I can take those and say, here are the opportunities that exist. And as you pointed out, I think that's my superpower, is I can come into any business and say here's at least six opportunities that are significant that we should be doing that we're not, and here's how we're going to do them and here's the prioritization and here's how they all interlock to increase value and also have flexibility for multiple exits and things like that. Speaker 3: 08:34 So having, having the ability to, to have insight into all those things I think is really helpful for people. So even just buying a book on, I think Keith Cunningham has a good book on how to read financial statements and um, and obviously Russell's books on marketing secrets or Dotcom secrets, those things. And um, and just having basic understanding of all those different things, if you're going to be in business, will help you, especially with all the people that you work with as contractors, employees, managers, and business partners. So that, that to me is, is probably the key is just having that multidisciplinary approach to I'm getting out of that tunnel vision that a lot of people have as to their one skill as an entrepreneur. Speaker 2: 09:20 You know, I, I so totally agree. I know when I, when I first got started, I just thought all that matters. I'll just make more money. I'll make more money. That'll solve every problem and it just doesn't work that way. It certainly helps. It's better than not making more money for sure, but it's not enough. Again, I'm, I was just recently actually introduced to Keith Cunningham's work and really been fascinated by it, so I'd highly recommend you guys take a look at the. There's quite a few different books he has out there. Any of them that you recommend specifically Speaker 3: 09:52 that one on reading financial statements. It might be like keys to financial statements or. I think he's got a key in the title. I'd have to look it up, but that it's a very thin book and it's very rich in what you need to know. Speaker 2: 10:05 I totally, totally agree. If a person wanted to kind of develop your superpowers, what additional things? Because I get enrolled, I'm always so impressed by it. It always cracks me up. Anytime I see you a networking and working with other people, you are so observant and so keenly aware of everything that's going on around you as far as the people who's talking to who, what, what's available as far as not only actual tangible assets, but also the emotional assets in the employee assets. How any additional resources or ideas. If a person said, you know what, I would like to become more like rolling in that super power. What else? Where else could they get more wisdom in that area? Speaker 3: 10:47 Sure. The, the, you know, as you and I talked about the, to me, I think the autobiographies and seeing how great entrepreneurs of the past have thought and and when they take the time Speaker 2: 11:00 to share Speaker 3: 11:02 that when they're looking back over their lives, they will. They will identify those key pivot points in their lives and and looking at what they did and how they think and how they approached it, especially when they're thinking back on it I think is absolutely invaluable. So people asked me who, who are your mentors? And I posted a, I think a week or so ago because I had a lot of people asking me at the end of the year and I said my mentors this week, our Henry Ford and John Rockefeller and Conrad Hilton, who all built amazing industry changing businesses and I read, I was reading actually listening to because I can listen faster than I can read listening to their autobiographies. And, and I think that that's, that's the key is you need to make yourself a student of success and you need to relentlessly pursue knowledge and experience in that. Speaker 3: 11:59 So the, the other side of the coin is, you know, learn about law, learn about financial statements, learn about marketing, learn about hiring, learn about all of the different components of a successful business. Get as many mentors either live or, uh, or via a books and tapes and courses as you can network with successful people. Don't network with unsuccessful people. So I belong to multiple masterminds and uh, and yours is a, as on the top of my list for 2019 by the way. So I'd love to chat with you about that after. But I'm being around people who are doing things and staying plugged into the current and by current I mean current like an ocean current of what is working and what is not and where things are going, I think is gives you those glasses that allow you to see around the corners of what's coming next in your business and the businesses that you get involved with. Speaker 3: 12:58 And then on top of that, I'd say go out of your way when without people asking. I mean don't do it a officiously, but, but without people asking, I, I just go out of my way to try to find ways to help other people who are successful businesspeople and who are aspiring successful business people. And that interaction keeps me sharp. I'm always looking for as, as traffic and conversion summit taught me. I'm always looking for the up and comers. If you ever think that the incumbent marketers and the incumbent gurus of today are the only thing that you should study, I think you're missing out on so much that the past has to teach from the Robert Collier's and the Claude Hopkins is. And those folks, um, to the up and comers who are making headway in the business and you see them rising. So when I see somebody be mentioned several times in a few, in an, in a few different places as an up and coming entrepreneur, whether it be marketing or otherwise, I reach out to them and say, I'm hearing a lot about you. Speaker 3: 14:02 I love what you're doing. I would love to connect and get to know you better. So I'm trying to bridge the past, present and future at any given time. And then when I get the chance to be in the company of any of those people, I shut the hell up and listen to what they have to say instead of trying to prove how amazing I am, I want to know what they're thinking and how they're dealing with the challenges and what they see coming and all of that knowledge and experience and networking and helping converges into what helps me to be able to do what I do. Man, sage advice. I love it. I, oh my gosh. I think it's one of the things that I've noticed so much with successful people is that ability to just Speaker 2: 14:52 shut up and listen and not think that they know everything and it's literally Russell and we're talking about this just the other day, how, and I'm sure you've been around long enough to see it as well. There's certain people who at one point were totally on top of their game and then thought they were it and that's all that mattered and they stopped learning and they stopped growing and then all of a sudden they start to taper off and then all they care about a significance and they do everything they possibly can to go out and gain significance and yet they have nothing to give. Speaker 3: 15:24 Yeah. Yeah. It's, it's, it's amazing if a, there are plenty of opportunities to be found in people's desires to be relevant and yes, so true. Right? So that, that's. That is definitely, I think an important thing to know and, and to help people to be relevant. If you can help people to be even more relevant than they are or regain relevance than there are, they will forever love you and, uh, and help you and do anything they can to open every door they possibly can, Speaker 2: 15:57 can do for you. I love it. Well, I'm curious, how did you get involved with TNC? So a marketer and more room. I mean, it's this massive brand that you basically own. Speaker 3: 16:09 Yeah, I, um, so I, I own it with, uh, with three partners, Ryan Deiss, Perry Belcher, and then Richard Lindner who is the president of, of digital marketer and that's all under a holding company that owned several different things. But, um, I met those guys. I listened to one. So my, my internet history is, is fairly long and fairly, uh, from, from very early. Uh, so back in the days when there was Delphi and compuserve and then eventually America Online, right? I had deals with a compuserve and America Online. I had, um, I had lots of websites before when it used to cost me $50,000 just to put up a webpage, you know, because it was all tables in html and stuff like that even before css. So it's, uh, it's been a long, long journey there. Um, and um, Speaker 3: 17:03 that, that stuff just led to trying to find out who could I look to, to learn from. And so around the, I guess it was a, at this point, probably the two thousands, like the 2007 ish. Um, I, I started, I found this group of people that seem to all know each other. It was Jeff Walker was doing pr just, he hadn't really done product launch yet, but he, he did maybe a year or two after I ran across him. And then a guy named Jeff Johnson who was doing all this really cool, hi highly technical, get multiple servers to create link farms back and forth. And I followed all this stuff and it worked. I was like, wow. So I had, I actually still have all things. It's funny, I get the bills for, I can't, I just can't bring myself to turn them off because I love the technical aspect, an aspect of building sites on multiple servers and ips and then sending those over to others and linking back through them. Speaker 3: 18:03 But then I made a ton of money doing it. But along that time, uh, there was this guy, Ryan Deiss who seemed like he had some cool stuff and I can't remember. He had a continuity thing, um, that I subscribed to that where he would give little snippets of code and stuff like that. And then he did this announcement that he was partnering with this guy named Mr x and mr x was doing crazy amounts of volume selling physical products online through Google and things like that through ad words. I remember that sales letter, right? Yeah. Wholesale traffic system. Right. And um, so I bought that and was blown away by it and when they announced that they were having a live event, I went out to it and it was the first t and c first traffic and conversion summit, which I think they, they said they had like 289 or 389 people or something like that. Speaker 3: 19:00 And I was just, I wrote until my hand cramped. I, they, they didn't run events so they were just free form, you know, just, just the whole time was not planned. No agenda, no breaks, nothing. And I'm like I'd have to go to the bathroom but I didn't want to. I literally remember crossing my legs. I wish they would just stop, I have to go to the bathroom so bad, but I don't want to miss anything they're saying because I never stopped taking notes and I'm left handed. So when you handed the ink, you're moving your hand over the ink that you just wrote with or you know. And so my hand is like black, my whole lower hand by my pinky and I got to go to the bathroom and still they're just going on and on and it was so valuable and I'm a. Speaker 3: 19:49 I later found out that they had no idea they were going to lose money on the event and they had no idea how they were going to pay for it. So they decided at the event they need to sell something and the only thing they could think to sell was a mastermind. So they, they decided to call it a war room and sell a $20,000 mastermind and they had I think 20 spaces or something like that and they ended up selling it out and I did not join. Then I talked to a couple of people that were joining and I was kicking myself for the whole year after for not doing that thing because I was like, I don't know, you know, I've got. I had direct mail businesses and infomercials and all that stuff that I was doing. So I didn't know how relevant the. Speaker 3: 20:32 I knew I wanted the online info, but I don't know how relevant that mastermind would be and then I was just even like, I had Fomo, like, or regret I guess for not buying it about a week after the things I should have done it and it was full so I couldn't get in. And so then the second year I, I ran up to the desk and said I want to join the war room, and they said you can't. And I was like, Oh, you're kidding me. It's still full. And they were like, oh no, we haven't printed up the forums yet. I was like, oh, awesome. So I, I mean, so it's really funny. I, I just, my experience was with all of their stuff was as a customer of TNC, a customer of digital marketer, a customer of the war room, and I was a member for, I think it was three years when I was helping them and I didn't really. Speaker 3: 21:24 I didn't really have any big online business or anything at the time. I just wanted to. I, I really loved the marketing and I thought that there would be an opportunity to take their knowledge and apply it into my world, which was more buying and selling companies and you know, helping, helping to, like to buy a company, help to really blow it up in terms of sales and profits and then sell it. And so I started talking to them about that and eventually three years in and I was helping them because of my, you know, my legal and accounting and business background, the opportunity came to, to buy in as an equal partner and I'm with Ryan and Perry. And so I, uh, I took it and as, as a result of doing that, uh, they didn't really have anybody, they had no plans to scale war room and TNC. Speaker 3: 22:16 Ryan was not a fan of events and he'll tell you to this day, he's not a fan of events. They scared, they just scare me as nightmares the week before waking up, thinking that he showed up and nobody was there. Like he walked on stage and there was literally nobody there. So I kinda took over. Um, those two things and got to, got to scale them and grow them and we, we just exited a controlling interest in TNC. We're still programming and, and um, you know, marketing and all of that stuff. But our partner is a giant events company called Clarion that has 250 different events all over the world and they specialize in helping you take things internationally, which I've been fighting with my partners to do for, you know, for the last two or three years. And it was just a question of focus and money and resources. Speaker 3: 23:07 So having the ability to exit and get, you know, get a nice payday for ourselves, but also have the company funded the TNC event funded in a way that allows it to expand his has been absolutely magical. And so now we're, uh, we'll be in the convention center in San Diego starting in 20 slash 20. We're doing one in New York at TNC in New York, the 17th, 18th and 19th of September. We're in 20, 20. We'll be in a Singapore, Amsterdam and probably China, assuming we can get everything together in time, but it's a rapid, rapid, rapid rollout with the capital, the team and the skills that we need to do that. So it's, it's been really fun and exciting and we've got um, uh, I don't know why. And when is this going to air out? It's probably error a second week of January. Okay. So we've got Richard Branson should be coming out. Speaker 3: 24:03 We're in the final. We've, we've got him to agree to come out and so we've got giant people that are coming now because we've got the budget to do it, you know. So it's, it's just now. That's cool. Super exciting. Yeah. And then with war room, same thing. We've, we've blown war room up now to um, you know, to almost 200 members and um, and are looking to double that in 2019 and now we've got somebody that's interested in purchasing a controlling interest in that and our survival businesses, same thing. So it's really fun. Now I'm a in 2019, I'll be six years in as a partner and we have, will have had three exits, plus we still have another four or five, uh, ready. And then we ended up owning continuing interests in these companies, but funded by massive, big, uh, experienced partners that can really help us take everything to the next level role in that. Speaker 3: 25:03 That's a super power. You talked about it like it's no big deal. We're just going to scale this thing out. We're still have controlling power, but just taking, you know, large checks off the table and I think that's part of, you know, a lot of entrepreneurs like, oh my gosh, I would love to be able to get to that point. Yeah. And again, they can, I mean they, they've got through through the tools that you guys have given them. They have all of the basic things they need to catch fire and start that and then they just have to start thinking about the business outside of just the marketing. That's, that's key. And, and so for me and for my partners, obviously the, the secret to rapid scale and in your life and in your business is to partner you, partner with a, with a great spouse who will support you when you do all of the things that you want to do and the difference of people who have found that support and who don't have that support is very marked, right? Speaker 3: 25:58 The difference between having that partnership in your family life that allows you to have the time and the energy and the focus for your business life is incredibly important. And then for me, I'm not, I can market, I can write copy, I can do a lot of things, but I'm not the best at that. So I partner with the people who are. And then it's, it's like super friends, right? It's like everybody or did the turtles or the power rangers. Everybody comes together and you have this super force that can just go and accomplish anything. And so like you partnering with Russell and um, you know, you guys have built a great team there that, that is key. So for anybody that's listening that is just right now that that is experiencing success and they're, they're really starting to to find their space in their market. Speaker 3: 26:54 The big cool thing is that now would be a great time to look for other people who are able to add the skills that you are not the best at so that you give your business the best chance to take off and you get to focus on the thing that is your superpower so that you don't get distracted with all this other stuff. Because I see so many successful people who stop at a million or 5 million or 10 million or 30 million or whatever because they can't. They can't get past like. It's like I don't know how to hire a team or I can't find the money I need or I just don't have the vision of where to go from here. It's all out there. Just partner with somebody. Speaker 2: 27:37 Oh my gosh, I totally believe you in that one. That's it for us has been the main reason we've been able to scale like we have. And I, I remember talking to Dan Sullivan about it a while back with strategic coach and you know, his whole thing is, it's, it's not how I had to find the right. Who and everyone who's ever been fortunate to work with you. You've always been the right who for, for every partner I've known that you've ever had. And it's the role. That's the great thing about you is no one. I've never heard anybody ever say a negative thing about you. It's the coolest thing in business to see that. It's, I'm just amazed that I've never ever heard a negative thing about Roland frasier. It's just so impressive to have that kind of a track record and a very, very small knit community. So congrats. It is, it is a tiny community. Is. It is real quick. I want to jump over to your new podcast because I think it's just awesome right now. So for those of you guys who want to get more of role in which I highly recommend that you do, I've got a new podcast. It's called business lunch with Roland Frasier. Uh, I think you got what, four episodes out? Four or five now? Speaker 3: 28:38 Yeah, it's two a week, so I think there's five out now and then they're doing a long kind of a longer interview on Wednesdays and then a snackable a short, like five to seven minute thing on Fridays. Yeah. So I listened to one. The hacking your bio biology with Dave asprey I guess last Friday. It was awesome. Speaker 2: 28:58 Did Great Guy. And then the first one I heard was with Jj Virgin and I think uh, and I think you're doing these videos, aren't you? Speaker 3: 29:07 I am not yet. I want to but um, but like and I should but I just haven't gotten that part down yet. I'm very excited to have finally gotten the podcast out because I wanted to do it for like three years and I just never, you know, never took the time. But I do shoot little videos all the time when I meet with people and then post them on facebook and whatnot. So I'm going to start putting those on youtube as well. So video is a, is fast approaching. Speaker 2: 29:36 Awesome. Well, for those of you guys, again, the great thing about rollins podcasts as you have the opportunity to listen to it as it goes into for one, your network is just so vast and you could literally, you're one degree of connection away from basically anybody at all, which is awesome and so the people you're having on there just super cool, but I think the part I like most as far as just hearing just how candid and just the banter back and forth between you and jj was hilarious. It just, it was just so just natural and just flowed so well. Just it was really a lot of fun and I think for those of us who don't know rolling that well, one of the, again, I always refer to you as the most intriguing man in the world here because you have this lifestyle that is extremely nice, wealthy lifestyle. But the fun thing is you play the game of trying to get upgrades and points and and different hotels and stuff and it's just. I heard you guys talking with Jj back and forth a little bit about it. So any tips as far as for traveling, I know you do a lot of traveling for our, for our audience here, any tips you would recommend as far as where they should get the best upgrades or points or anything else to have a better lifestyle while they're traveling? Speaker 3: 30:50 Yeah, I have a lot. So the first thing I'd like to do is thank you for, uh, for seeing what I, what I'm trying to do with the podcast because I, I've seen like, I have a lot of reviews that are great and I've got a couple of people that say there's no takeaways, be more tactical. And so I just want to say that Speaker 2: 31:09 there's a place for tactics and there's a place for mindset, but mindset always trumps tactics in the long run. So you need both. But there are plenty of podcasts out there that have ridiculously good Speaker 3: 31:24 tactics, including a lot of the stuff that you guys put out right in digital marketer puts out. Speaker 2: 31:28 But, but the thing that, that I think is really important to see is that if you can have a peak into the way that Speaker 3: 31:41 entrepreneurs who've achieved great levels of success, I think at, again, like we talked about with the autobiographies, those pivot points in their lives, and you can see that most of the people that I talk with are always upleveling their. They're never complacent. So that's, that's one thing like the people that you mentioned that say, Oh, I'm a successful, I don't have to learn anymore. Well, the one thing that's guaranteed is change. And so I, Speaker 2: 32:06 I operate as though Speaker 3: 32:09 everything that I'm doing right now is going to be irrelevant and changed completely three years from now. So I know that keeps me hungry and it keeps me motivated to find new ways to up level Speaker 3: 32:25 as I go along. And, and as you, you listened to a jj or um, you know, when you guys do like the story of click funnels is constant upleveling and, and, um, the interview with Frank Kern or Tucker Max, you know, Gary v or any of those people, they're all, they're all focused on where's the next place to go and they're not satisfied with where they are. They're not unhappy. They're just not content and complacent. And so I think it's interesting to see that and it's so important as a takeaway. So if somebody listens to the JJ interview and says, I didn't have any takeaways, I don't know what to do, well then you missed everything and you're probably not going to be wildly successful because you see she went from aerobics instructor to Speaker to Dr Phil guests to bestselling author and on and on and on to qvc personality now, right? Speaker 3: 33:22 It's, it's, it's the, the thinking have, well, okay, I've got this. How can I serve, how can I succeed in this? But also where am I going to go next and how am I going to make that leap? And, and they're all terrified along the way. We all are as entrepreneurs and entrepreneurship is hard. I mean, it's fricking hard, right? So you've got to, um, have a peak that, that is the case for everybody. And there there've been those challenges all along. So that helps you see that there's a place for you to go. It helps you see that everybody has challenges that they're, they're frequently, especially when they're coming up, betting the farm and um, and they don't know where the next thing is going to come and you know, they might not know how they're going to make payroll or how they're going to pay for this mastermind they signed up for or whatever. Speaker 3: 34:11 But, um, but they always make it happened. And so that fascinates me. And I think that it, the other thing is that networking and relationships will determine your level of success in the grand scheme. So it you, you can design a great funnel sitting behind your computer, but what you can't get is the 20 people that are going to help you blow up your product and connect into retail and find the partners that you need to help you promote and find the right CEO or cfo or whatever, or team members it, it's, it's the relationships outside of that. So all of that is what I try to get down into when I'm talking to somebody. And so having those relationships to where I can talk to those people and have them actually just have a conversation I think is super helpful. Speaker 2: 35:09 Oh, I love that. I, I'm such a huge believer in that. I just want things. I've tried to teach my four boys. His life is all about who you know and relationships and providing a ton of value and as long as you're out there always providing more value to other people, you may not get the exact deal that you want, but something else always comes. It just does. It's just the most amazing thing. I've never, I've always been so appreciative to those people who taught me that early on my life as far as the importance of you just develop strong relationships and you just have idea where they're going to go or how things will cross in the future, but networking relationships to me is it's what life's all about, Speaker 3: 35:44 which is why you should always try to help everyone that you can and don't ever disregard anyone. And I like. There was a book I think called what got you here, won't get you there. Yes, and for me it's who got you here won't get you there. Which is to say that the people who got you to where you are a, you don't forget, you don't throw away. You know, we say in the south, you dance with them that run you, but also you have to realize that the people that, that have people who have not been where you want to go will not probably be able to get you to where you want to be. So you have the the job as an entrepreneur, if you're seeking ever greater success of nurturing the team that you've got, supporting them in their development as business people to help support you and the company and their own personal growth and also helping them to find resources in terms of people that you bring into the company who have been to where you want to go so that they can help everybody move up. That rising was it the rising tide raises all ships or something like that. That's, that's the thought and so I think that's a really important thing to keep in mind. Speaker 2: 37:05 I appreciate that. We'll roll and I could talk to you for days on end and it, but I appreciate your time as well. As we kind of get close to wrapping things up. Anything else that you want to share with our audience? Speaker 3: 37:15 What is the main thing that your audience needs? Would you say what? What most people listening right now, what are they struggling with? Speaker 2: 37:22 I think mindset is always one of the biggest things and whether a person wants to agree to or not. It's been interesting this past year I've been, I've hired quite a few different coaches, one for a fitness, another one from nutrition, another one basically, and finances and then a jerrick Robbins, Tony Son for more of a personal development side and he's the one who actually introduced me to a, to Keith Cunningham is great. I love him. I just, I, I. It was one of those things where I was struggling. You know what I think the thing I really need here is mindset and yet I thought, man, I've been on the news a long time. It's like I'm pretty much on top of my game, but it was fascinating for me this last year and how much I've appreciated just it literally to me again, I know Tony talks a lot about as far as it's that two millimeter change. These aren't drastic changes you have to make. Yes. Little tiny changes that just make just massive, massive changes. And so for me, I know a generic was talking a lot about just the relationship with my wife as we celebrate 25 years of marriage in November. Oh, congratulations. Thank you. We've had just a great marriage, but it went back to what you just said and that was the relationship that got us to where we are, won't get us to. We want to go. Speaker 3: 38:36 Right. And so again, anything you have on mindset or on that side I think would be of extreme value. Gosh, there's just. There's just massive broad topic basically, but I think that I. I guess the thing, the biggest thing is, is if you can always realize that you're thinking too small, no matter how much success you feel that you've achieved and how much you want to pat yourself on the back or how much everybody else's patting you on the back and telling you how great and smart you are and everything else. That there are so many people in every area and you broke down a lot of them really, really well there. And in terms of your coaches, which is by the way super impressive that you're working on all those areas at once, but that you're thinking too small in terms of how good your relationship with your spouses or your significant other. Speaker 3: 39:28 You're thinking too small in terms of how your relationship with your children are in, what, where your business is and how fast it's growing and the income that you're making, all of those areas, uh, how you're taking care of yourself. You're always thinking smaller than other people who are out there, so never get cocky to the point that you don't continue to stay hungry to improve every one of those areas of your life and realize that every one of those areas of life interlocks with every other area and can constrain it or, or propel it. And so I think that if you can just stay mindful of that, that you, you aren't as great as you think you are, but congratulations on where you've gotten, but you've got to get to the next place because there's always somebody coming up behind you and there's always somebody that's way ahead of you and there's always so much to learn. Speaker 3: 40:24 Oh, I love it. Well, thank you so much Roland. If people want to get ahold of you, obviously they should go listen to your podcast. Again, that's a. make sure you go, yeah, just a business lunch, a business lunch with Roland frasier. I got the Roland Frasier Park down. I forgot the business lunch part. No problem. Lunch with Roland Frasier. Make sure you check that out on itunes or wherever else you look listening to podcasts, so business lunch, Roland Frasier, and if they want to reach out to you. Any other ways of getting ahold of your content? I have a my website, Roland frasier.com or all the social medias. I'm always like on facebook, linkedin, Insta, a, all of those places. It's always forward slash Roland frasier. Awesome. Well Rolling. Thanks again Brad. We'll talk real soon. Thanks Dave. Really appreciate you having me. Speaker 4: 41:07 Hey everybody. Thank you so much for taking the time to listen to podcasts. If you don't mind, could you please share this with others? Rate Review this podcast on itunes. It means the world to me. We're trying to get to as a million downloads here in the next few months and just crush through over 650,000 and I just want to get the next few 100,000 so we can get to a million downloads and see really what I can do to help improve and and get this out to more people at the same time. If there's a, there's something you'd like me to share or someone you'd like me to interview, by all means, just reach out to me on facebook. You can pm me and I'm more than happy to take any of your feedback as well as the people you'd like me to interview. I'm more than happy to reach out and have that conversation with you. So again, go to Itunes, rate and review this, share this podcast with others and let me know how else I can improve this or what I can do to make this better for you guys. Thanks.

Why Dave Decided to Talk About Ani- Role Models: Dave, while having his flight delayed wanted to share with his audience the concept of "Anti-Role Models". There are a lot of people who we know we need to emulate in order to find success, but we can also learn a lot from those who never succeed. One of the best things about this as well, there will always be more people who don't make it than do. Let's learn from the mistakes of others and our own mistakes as well. While we're doing this let's all remember to never do something that will make us someone else's "Anti-Role Model". Tips and Tricks for You and Your Business: (2:32) The First Layer of Role Models (3:22) Finding Your Person to Chase (3:58) Chasing those who are a full lap ahead of you (5:48) The ANTI-ROLEMODEL *Insert thundering background noise here* Quotable Moments: (2:37) "When you're looking at role models, I think the thing most of us take a look at is 'okay who is at my same playing level'. People by nature are a little bit competitive." (3:42) "You start to think 'Okay if I can see what they're doing, what are the things they did that got them there that I could use right now to get where they're at faster.'" (6:34) "You start making a list of things you're never going to do." Other Tidbits: When you're stuck at an airport, record your message Your role model doesn't need to be someone who you can beat or even develop the same kind of success as them. Important Episode Links: Funnel Hacker Radio - iTunesFunnelHackingLive.comFunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar ---Transcript--- Speaker 1: 00:00 Welcome to funnel hacker radio podcast, where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets, and how you can get those same results. Here is your host, Dave Woodward. Speaker 2: 00:17 Hey there Everybody. Welcome back to Funnel Hacker radio. I'm so excited to talk to you today. Uh, I'm actually stuck in the airport in Salt Lake City. I had, it's been a crazy couple of days here. I've been a left Sunday. Flew down to San Francisco or San Diego, or was there in San Diego for warrior con where Russell spoke, flew the next morning to a San Francisco for salesforce. Flew the next morning to Salt Lake City to work on a couple of things for our speaker team and then miss my flight last night. So it got here first thing in the morning trying to get the very first flight out and guess what? My flight's delayed two hours. So I'm like, ah, I just want to go home. I just want to go home. I wish so bad. I was like, Dorothy, I could just click my heels and boom. There's no place like home, there's no place like home, there's no place like home, and I'd be there. Speaker 2: 00:59 Unfortunately I'm not. So I get this opportunity to talk to you guys and I'm so, so excited. So first of all, if you guys are getting value out of this, please let me know. I've been kind of doing a test right now. I'm trying to test to see people who follow and listen to funnel hacker radio. Do they like more of the interviews of other people do? They're like, uh, my, my podcast or my catching people up on what's going on type of stuff. So I'm looking at downloads and trying to compare the two and seeing what works best. So with that said, if you're liking this, by all means, please go ra te, review, share it, whatever you can do. I did appreciate just getting some feedback from you guys. So with that said, I want to jump into a topic, a David cancel, who is the CEO of drift. Speaker 2: 01:38 Great Guy. I met at a, on a yacht at TNC last last year and has become a real good friend. Just listen to his podcast and some of the things they're doing over at drift is. It's been fascinating guy. He's been crazy, crazy entrepreneur and one of the things he was talking about, his podcast I thought I wanted to kind of expand on and that's this whole concept of of the importance of mentors and role models. Now understand everybody, if you've been listening to podcasts, you realized the importance of role models and mentors and all that kind of stuff. Because I talk about it all the time. Promoter kind of break this down a little bit more and talk. Talk about three different types of role models or mentors. So when you're looking at role models. You have what are referred to basically as zero, one and then future and then also about reverse and then also that anti role models. Speaker 2: 02:29 So let me go through this with you. So first of all, when you're looking at role models, I think the thing most of us take a look at first of all is who else is at my same playing level? People by human nature somewhat competitive and they are always comparing themselves to others. So the first thing you take a look at is people are doing the same thing as I am, where am I at versus where they at, and so you kind of look at a role model, who's at your same level and seeing are they doing the same type of things? Am I doing the same type of things, my ahead of them? And so that's the first level we see or a lot of people look as far as a role model where they look left and right to say what's going on and how do I compare with my peers. Speaker 2: 03:02 The second thing is it's kind of like a race where I used to do a ton of mountain biking and really loved pulling people in. Uh, my wife and boys were all runners done the same thing where you basically see someone out there and you start gaining, gaining speed on them. You start pulling them in. And so what you're going to find is the second role model is someone who's just a little bit further ahead, where you can actually see them, someone who's maybe they're six months ahead of you, maybe they're a year ahead of you, maybe they're whatever measurement of time you're looking at, maybe they've done a few more funnels than you have, or maybe they've got a couple more things going where you at least can see them, you and you're aware of them. And it's one of the things where you start pulling them in where you start saying, okay, if I can see what they're doing, what are the things that got them there that I could use right now that would get me to where they're at faster. Speaker 2: 03:47 And so that's the, that's. So we talked about the zero. That's the one another plus or those people who are much further out there. Uh, again, if you're taking a look at a race. This is if you were doing a mile race and your around the track, this is the person who's basically a lap ahead of you and you're going, okay, well what in the world did they do? How, how did they get there? And these are people you're not going to be able to pull in, but you can learn from them. Uh, they may be two years ahead of you. They may be whatever quantity of or stick of measurement that you're using. These are people who are out there and you're like, okay, that's where I want to get maybe in two years, maybe in three or five years, whatever it is, but that's what I want. Speaker 2: 04:23 And so you start looking at them and seeing where, where they're at and what they're doing. The next thing is what we refer to as far as the whole reverse. And this is where you take a look at role models and you start to reverse engineer what they did. So what did they do? How did they get there? So take it again, that person who is two years in front of you, what were the things that they were doing? How did they. So you're not paying attention to exactly what they're doing currently. It's more a matter of what did they do in the past that got them to where they're at. So how do I reverse engineered their success? Again, in our lingo, we had heard that basically it's funnel hacking and so if there a funnel, you funnel hack their funnel, but as far as life goes and you're looking at the things that I've done as an entrepreneur, you're like, okay, what did they do? Speaker 2: 05:03 How do they learn? What can I learn from them? How can I reverse engineer what they did that I can short sheet, I can decrease the time that it took for them to get there. And this might be where you actually end up hiring a mentor, hire a coach and you go, okay, I know as I take a look at so and so where they're at and you'll find that a lot of them are willing to share and just reach out to him and say, you know, what did you do? How can I have, if you were me right now, our take yourself and go back to your, what would you be doing different or what did you learn over the course of last two years that got you to where you're at? That I could start doing right now that would help help me get to where you're at even faster. Speaker 2: 05:40 So that's what we referred to as far as the whole reverse role model where you're reverse engineering what, what they've already done to get to where they're at. The next one is we'll refer to as the anti role model where these are the people who basically you will you take a look at it and go, I want to make sure I never ever do that. And these are the people who um David C, on his podcast, was talking about this. And he said, you know what, uh, there's a lot of people who follow Casey Neistat and, and a lot of these influences or want to become video people. And if you're falling, Casey Neistat, uh, some of the things you'll find is him versus others as far as you know, bloggers instead things, a lot of bloggers will say, Gosh, you know, what, you gotta worry about your camera equipment. Speaker 2: 06:17 You got to worry about this. And Casey Neistat would say, absolutely not. That's the last thing you worry about who cares about that? And so you take a look as far as all the other people who are, who are not where you're at, what are the things that they recommend? What are the things that they're doing that you want to make sure that you do not do? And you start making a list of the things you're never going to do a. again. You've take a look at Casey Neistat, you know, one of the things he was known for, basically, it's basically a video every single day for a year just to get things going. And you know, a lot of people say, well now you gotta make sure the contents better, the quality's there, and if you go down that path where, when you're first getting started in your two concerning, you're too worried about what people are going to think. Speaker 2: 06:56 You're never going to produce the quantity, quality nor the quantity that's going to take to get you to where you are. And so an anti thing there would be. Stop worrying about, about the quality, the quality of it right now, when you first get started, just get the quantity under your belt. It's experienced. It's the more, the more trial and error that you go through, the faster you're actually gonna learn. Um, I see the same thing happening in, in, in business and funnels and all. I mean, whatever it is in life that you're trying to do, there's gonna be a ton of people who are giving you advice that you take a look at. You're like, Nah, I don't think that's the right advice. So come up with the anti type of stuff that you know you'd never, ever, ever going to do in your business because those will be the things that, that will actually prevent you from getting where you want. Speaker 2: 07:36 And so if you take a look at basically reverse engineering and mixed the reverse engineering with the anti aspect of it, you actually will get further ahead much, much faster. So just be aware of the things that the people you're looking at where they're at. I guess one thing I have seen people with financial advice, you know, there's a lot of people were trying to give you a ton of financial advice and their broke and you're like, if that advice is that great, why aren't you implementing it in your own life? And so, uh, make sure that when you're looking at at role models and you're taking advice from people that you're taking advice from people who were already further ahead than you, that they're actually doing what they say and not just a, I've heard this might work type of stuff. So hopefully that makes sense. Especially just kind of coming into the the end of the year or you're taking a look at this next year. Make sure that you have mentors, make sure that you have role models around you, make sure that you're aware of what works and what doesn't work, and by all means, just keep pushing forward. Having an amazing day and we'll talk to you guys soon. Speaker 3: 08:30 Everybody. Thank you so much for taking the time to listen to the podcast. If you don't mind, could you please share this with others? Rate Review this podcast on itunes. It means the world to me where I'm trying to get to a million downloads here in the next few months and just crush through over 650,000 and I just want to get the next few 100,000 so we can get to a million downloads and see really what I can do to help improve and and get this out to more people. At the same time. If there's a topic, there's something you'd like me to share or someone you'd like me to interview, by all means, just reach out to me on facebook. You can pm me and I'm more than happy to take any of your feedback as well as the people you'd like me to interview more than happy to reach out and have that conversation with you. So again, go to Itunes, rate and review this, share this podcast with others and let me know how else I can improve this or what I can do to make this better for you guys. Thanks.

Why Dave Decided to talk about the 2mm rule: We all have 2mm changes that we can make in our own lives. This is a theme you most likely have heard from people like Tony Robbins but Dave wants to engage in a conversation with you about where the 2mm difference occurs in his own life as well as your own. Not only that, he lets us in on how to find these 2mm rooms for improvement. Tips and Tricks for You and Your Business: (0:56) Tony Robbins' realization of the 2mm rule (3:12) Dave's coach correcting his 2mm (5:49) For Those Who Have Ears to Hear, Let Them Hear (6:20) Business Scaling (11:46) Get experts to help you change your 2mm Quotable Moments: (2:30) "So often people think it's gotta be this big, massive change to get the results you want. But in reality, it's often the little things (6:12) "I've been really guilty of this in the past, just blitzing through these audiobooks at 4 times speed thinking I'm going to get something out of them. Yes I'll get the general ideas out of them but never allow myself to just be immersed in the topic." (8:10) "Too often a lot of business owners and entrepreneurs, when looking at a corporate structure, there focus is on the long-term." (13:00) "There's two things that have been major 2mm changes for me; one is hiring a coach, two is the people you associate with." Other Tidbits: Fun fact, plastic surgeons get paid millions of dollars to change 2mm in someone's face What 2mm changes can you make in your business, relationships, and especially your funnels Important Links: FunnelHackingLive.comFunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar ---Transcript--- Speaker 1: 00:00 Welcome to funnel hacker radio podcast, where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets, and how you can get those same results. Here's your host, Dave Woodward Speaker 2: 00:17 [inaudible]. Everybody. Welcome back to funnel hacker radio. I was thinking about this the other day when I was in the gym. Uh, so I've had the opportunity of working out with this guy called, his name is Eric, and I was introduced to him through Mandy keene and Russell. And it's been fascinating for me is I've been spending time with him and while we were in the gym the other day, he was making some minor corrections as far as for him and he's just been a master at form and it was little tiny, tiny tweaks and I'll, I'll get to that in just a second as far as what the difference was, but it reminded me of, of being at upw, unleash the power within with Tony Robbins. And while I was there, he taught this principle called the two millimeter rule where he was referring to the time when he was out golfing and basically he was super frustrated because the day before he'd just been crushing the ball. Speaker 2: 01:06 And this day when he's out with his golf instructor, he just sucked. It was nothing was working right. As instructors said, Tony, it's just two millimeters. It's like, what are you talking about? I'm doing the exact same thing as doing yesterday. There's no you're not. It's just two millimeters like what are you talking about? And said, listen, when you put the club down, literally if, if it's off by a margin of a millimeter, either to the right or to the left, even though you think you're hitting straight at the pin, you're going to be in the water. You're going to be in the rough. You're giving the sand trap by just a millimeter one way or the other. Or if if it's a millimeter higher or lower, you're going to basically be driving the ball up in air or you're gonna go straight across and be a grasp burner. Speaker 2: 01:49 And so it's, it's those little tiny differences and he's like, hi, I don't know if I believe that or not. And then the next day he was actually doing some consulting for one of those amazing plastic surgeons in the world. It gets paid like a million bucks to fly around the world and just do these crazy, crazy surgeries. And he was what he was talking with him. He was sitting there with the waiting room while I was waiting there. He had a new book that he was publishing for all other plastic surgeons and it had as you opened up and had basically all these pictures of just before and after shots of the changes that I've made. And there was these little measurements and basically just as it was all about the little tiny measurements that he made as far as the changes. Because so often people think it's got to be this massive change in your life to get the results that you want. Speaker 2: 02:37 But really sometimes it's just little tiny changes. Like one of the things he was looking at was the difference between the top of a woman's nose to. I'm sorry, the top of her lip to the bottom of her nose. If that space was the same distance as the size of her, of her eye. She was quote unquote gorgeous. If she was. If it was a millimeter smaller, larger. She was average in two millimeters. It was totally off the charts different. Anyways, the principal was all about the idea as far as little tiny changes in your life make massive, massive differences and changes. So I had this experience yesterday when I was working out with Eric and what I realized is one of the things I love most about working out with him is he is a master at form and I've so often I've gone to the gym where I all I cared about was just doing the same way that my kids did and just because I didn't want to get beat by them. Speaker 2: 03:29 And in doing that, what happens is you start using different muscles than the actual muscles you're supposed to be using and you then overcompensate and really never strengthen the muscles that you want. So for me, my shoulders have never. I mean, my boys have these like basketballs on their shoulders. I'm like, I don't know how you guys have such huge shoulders and I've never been able to lift like they've lifted and that. So I was talking to eric about it. I'm like, you know, what's the deal here? He goes, Dave, the problem is it's your elbows. I'm like, my elbows. What are you talking about? So we're doing a shoulder press goes. You always have your arms so far back that you're. You're using more of your chest than you are your shoulders and so you're not getting. You're not building up your chest or your building or not building up your shoulders. Speaker 2: 04:11 And so he literally moved my, I'm not kidding, I think it was probably two millimeters each side and all of a sudden the weight I had dropped because I couldn't support them. Like Eric is sucks. This is terrible. He goes, no, this is exactly what you need. He goes, if you do the exercise right, you'll isolate the muscle and you'll build up all this, the stabilizing muscles that you need to be able to get the weight gains. And the strength gains that you're looking for. And so we literally went through the entire day and he was correcting every single thing it was. Okay. They bring your hands together, lift your chest up a put your elbows in front, bring your abs in. I mean it was just all these little tiny tweaks and changes and I. I was so frustrated and yet at the same time I was so appreciative of my frustration was because I couldn't lift what I was. Speaker 2: 04:56 I thought I was lifting and so I felt weaker. And yet at the same time I was starting to understand the benefits that he was getting by just making tiny, tiny changes. And by making those tiny changes as a stack over time, I'm all of a sudden feeling stronger and my shoulders. I feel stronger. My chest. I'm feeling that now the stabilizing muscles are coming into play. So I've seen this principles in every aspect of my life and recently I've really been paying attention to it. So one of the things, if you haven't listened to the podcast Russell did just recently on marketing secrets called for those who have ears to hear, let him, for those who have ears to hear, oh gosh, he came for those who have ears to listen and here. And so I've been going through that and I've. It was really funny this morning, Russell sent me this post, a facebook comment from one of the guys will follow and he sent it to me and I'm starting to realize that anytime I get something from him, there's the topical or there's the obvious thing as far as what's there. Speaker 2: 05:59 But then there's an underlying message and again it goes back to for those who have ears to hear, let them hear. And what I'm starting to realize is so often we see the, in fact I've been really guilty of this in the past where I've gone through a ton of books and I just, you know, blitzing through these audio books said, you know, four times speed or whatever it is, thinking I'm going to get something out of them. And yes, I've gotten general ideas, but I haven't immersed myself in that topic. So as of about a month ago, I really started immersing myself a ton in, in business growth and specifically on scaling. We've had the opportunity to click funnels here where we were going to hit $100 million for this year, literally the next two to three weeks and which is just a huge milestone because there were four years old and that's awesome. Speaker 2: 06:46 It's amazing, it's great. But I'm looking at this going, okay, if we did that, what more could we do? What are the two millimeter changes that can take us from $100 million this year to 200 million next year? Or what are the little tiny changes that if we do this, we'll get it, we'll reduce our churn or we'll increase our average cart value. I mean, I'm really looking for little tiny things and for me one of those things is immersion. And so right now I'm studying a book by Elad Gil called a high growth handbook. And again, it's all about business scaling. It's, I highly recommend it for anybody who's at a point where they're trying to scale their business. It's a, this is a guy who I've never heard his name at all, but uh, he literally has been like the guy in scaling, a whole bunch of businesses sold as one of his businesses to twitter when he had 10 employees and basically twitter at 90, so it was 10 percent of the, of twitter and then he scaled that business twitter from that to almost 1500 employees and he was a, came into to Google and did the same thing. Speaker 2: 07:47 And so he's a master at scaling. And so I've been looking to find out what are the little tiny changes. And so for me, one of the things I got out of his book as I was listening to it was we're looking at some at a corporation structure in orchestra structures and a different titles, all that kind of stuff because we've never done that. Hasn't been that important to us in the past. But at this level, that's one of things we're paying attention to for him. He said, you know, too often a lot of entrepreneurs and business owners, when they're looking at a corporate structure, their whole focus is on the longterm. He goes, realize if you're in a high growth business, your corporate structure's going to change within six to 18 months, so don't, don't think you're going to solve all the problems in that period of time and don't hire someone who's really good at scaling businesses who are at at a 100 million when you're only at at 10 million because you got to make sure you hire the right people that fit that niche. Speaker 2: 08:39 So I've really been focused on what are the two millimeter changes, uh, in my relationship with my wife, one of the things I've realized as time is super important or so, but it's not just time, it's quality time. So I've been really trying to focus on when I'm home, it's not just given her the time, but more importantly, lily turning my phone off or what I'm doing is literally leaving my phone at home when we're going on a date. So I can't even pick up my phone. I can't even, I'm not even tempted to look at. I'm not. I'm not checking these. They're not following up with people to get that quality time. It's those little two millimeter changes and differences. I see the same thing as a lot of people in their businesses and their funnels thinking, oh my gosh, this funnel doesn't work. Speaker 2: 09:14 I'm going to scrap and start all over from scratch. No, no, no. Realize it's a two millimeter change. It may be a headline. It may just be the offer. It may be part of the stack. It may be the image, it might be the video. It might realize it doesn't. Sometimes it's not a drastic change. It's a two millimeter change and I've seen this a redone even my scriptures the other day and said, you know, by small and simple things are great things brought to pass. I thought, that's so true. It's those small, simple things as they stack over, over and over again. It's the time of those two Miller's Muna changes that they continue to build. I seen the same thing take place as far as the people you associate with and you hang out with by making it a little tiny change either in the way in the actual friend you're associated with or the way in which the conversations go and what you allow to be said and what you correct or change. Speaker 2: 10:06 Uh, we were looking for a quote for our funnel hacking live t shirts. And, uh, for those of you guys who are coming to fall hacking live, you'll all get this and they'll be on the back of your t shirt. And if you think you can get 30 people in your group to come to funnel hacking live, let us know you go to a funnel hacking live.com forward slash culture and will actually create a custom tee shirt with your logo on it. Co branded with ours. There'll be a ton of fun. But, uh, what you'll see on the back of the shirt is a quote that says, surround yourself with the dreamers and the doers, the believers and the thinkers. But most of all, surround yourself with those who see greatness within you. And again, it's those two millimeter changes. It's the people you hang out with. Speaker 2: 10:44 It's the books you read, it's the time you go to bed, the time you wake up, what, what you're eating. That little tiny two millimeter changes in your life. That totally changed everything. Uh, too often people are trying to do these drastic changes that they'd never stick because there's such a, there's such a total disconnect from where they're at. They're like, oh my gosh, I can't continue doing it at that point. But the little tiny changes in your life, those are the ones that make all the difference. And again, for me it's been the little tiny changes for me. One has been exercising on a regular basis. I, there was times in the past where I would exercise it, but I didn't have a trainer. And so it was hiring a trainer even though I was putting in the time, it wasn't the right time. Speaker 2: 11:23 And so I ended up hiring a trainer. I've seen drastic changes. Again, it's, I am, I don't have the Greek God body that Alex from Moz does or something to other guys. I seem totally intimidated by it. A lot of our eight figure award winners. I was joking around about it the other day. Like it seems like everybody's hitting this. So just like these Greek gods and goddesses. I mean, they're just amazing. Anyways, sorry I got sidetracked there. But the idea behind it is for me it was just hiring a trainer and by that one little two millimeter change, it's making a massive difference. I've seen the same thing as far as hiring a coach in my personal life with Jerrick Robbins. By hiring him. It's those two millimeter changes that are making a difference in my wife and my relationship with her by being more present. Speaker 2: 12:07 Not just spending the time but spending quality time. I'm trying to do the same thing with my kids. Uh, I've seen the same thing as far as in my own spiritual life when I'm looking at it, making sure that I'm reading my scriptures on a daily basis instead of trying to say, well, I'm gonna, make sure I read for half hour. Just say I'm going to do it every single day. Even if it's only for two to five minutes, I wanted the daily thing versus I'll do it all day Sunday for an hour or two and count that for the rest of the week. For me it was the daily changes. It's those two millimeter micro changes that are making a huge difference. I'm seeing the same thing as far as nutrition and let I go through a whole bunch of different things. Realized every single one of us have in our own life. Speaker 2: 12:40 There are two millimeter differences. When you make those things, they stack over time. You may not see the difference right away, but as you continue to make that two millimeter difference over and over and over again, you'll see a massive, massive impact in your life and for me, I can tell you one of the two areas that are. Two things I've seen that are major two millimeter changes for me. One is hiring a coach and two is the people you associate with and that's one of the things I love about going to live. Events like funnel hacking live. If you're not already going to funnel hacking live, I don't know why you wouldn't be, but go get your tickets to funnel hacking live.com and the shirt the court we have in the shirt I'm so excited about, and again I'll just read to you real quick here. It says, surround yourself with the dreamers and the doers, the believers and the thinkers, but most of all, surround yourself with those who see greatness within you. I hope you know how much we appreciate you and again, I really hope to. I hope to see you guys at funnel hacking live. You can get your tickets@funnelhackinglive.com and again, just realize it's the two millimeter difference. Find out what are the two millimeter differences in your life that will make the massive differences. Have an awesome day. Speaker 3: 13:45 Hey everybody, thank you so much for taking the time to listen to the podcast. If you don't mind, could you please share this with others, rate and review this podcast on itunes. It means the world to me where I'm trying to get to as a million downloads here in the next few months and just crush through over $650,000 and I just want to get that next few 100,000 so we can get to a million downloads and see really what I can do to help improve and and get this out to more people. At the same time, if there's a topic, there's something you'd like me to share or someone you'd like me to interview, by all means, just reach out to me on facebook. You can pm me and I'm more than happy to take any of your feedback as well as if people like me to interview more than happy to reach out and have that conversation with you. So again, go to Itunes, rate and review this, share this podcast with others and let me know how else I can improve this or what I can do to make this better for you guys. Thanks.

Why Dave Decided to talk about the Laws Irrevocably in Heaven: In life there are laws we all must obey by. While the laws of gravity and federal laws are highly recommended to always keep in mind, take a minute to think about the laws that pertain to you specifically. What specific laws pertain to your business or your health? Take some time to contemplate these questions as Dave shares with you his own and stories of both obeying and forgetting such laws. Tips and Tricks for You and Your Business: (0:54) The Laws of the World We Live In (2:54) The Consequences of Disobeying the "Law of Self-Care" (6:48) You Need to Play by the "Laws of Business" and the "Laws of Life" (8:07) Get Your Seat at the Table Quotable Moments: (1:48) "Now, understand, just by obeying the "law" doesn't mean you are guaranteed a seat at the table. It does not guarantee you an immediate blessing, or gratification or anything else" (6:26) "It's now gotten to the point where I am so appreciative, so grateful, for my physical body…" (7:05) "I would just encourage you at this time to kind of find out: What are those Laws? What are the things you have to do? Then, start doing them. Don't become frustrated when it's not coming right away." Other Tidbits: Dave learned the hard way about the importance of health after the spinal surgery he needed to get Spending time to reflect on the rules you have to abide by. How much exercise does YOUR body need? Important Links: FunnelHackingLive.comFunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar ---Transcript--- Speaker 1: 00:00 Welcome to funnel hacker radio podcast, where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets, and how you can get those same results. Here is your host, Dave Woodward. Speaker 2: 00:17 All right, everybody. Welcome back. This is a fun day of recording. A couple of podcasts at back to back. I don't know exactly when he's going to become published or anything else, but I want to talk to you about what are the things I was studying just recently and I see so many. There's so many parallels and connections between things that are spiritual things that are Fizzer, physical and temporal, and so I was reading my scripture the other day and I came across one of my favorite scriptures. It says there is a lot. You're a vocable. He decreed in heaven before the foundations of this world upon which all blessings are predicated and when we obtain any blessing from God, it's by obedience to the laws upon which is predicated, or in other words, understand that there are laws in your life that you literally have to obey the laws to be able to get the blessings associated with that. Speaker 2: 01:02 Uh, and this applies not spirits thing that applies to physical things. Same. I see the same thing happen in my own life as far as physical. Uh, I would love to be a very, very fast runner, but the reality is, unless I'm willing to go pay the price to train, that is just not going to happen. I see. The same thing happened with, with people as far as their physical bodies. If you're, if you're dealing with a whole bunch of physical maladies and things, many of them can be cured just by physical activity, by water, by. I mean, there's, there are laws, nutrition laws, a lifting laws, cardio laws, all those types of laws that basically once you start obeying those laws, you start getting the benefits or the blessings of those. Now understand that just by obeying the law, it only qualifies you for a seat at the table. Speaker 2: 01:51 It does not guarantee immediate blessing or Grad gratification or anything else, and I think that's the thing I've always gotten so frustrated with is like, well, I'm. I'm doing what's right in my business here, but I'm not seeing it. I'm not reaping any rewards. I'm not getting the benefit that I thought would happen instantly. I built a phone, I built an optin page. I drove traffic to it, and yet I haven't made a million dollars in my funnel. Understand that is not how this works. The way it works is by starting to do those types of laws and finding out what those laws are and being obedient to him, it qualifies you for a seat at the table. It doesn't mean that it instantly happens. If it instantly happened, everybody would do it. So what happens for us, for me at least I've seen in my own life is I've seen this a lot. Speaker 2: 02:32 I'm really been focusing on trying to get more involved as far as lifting and starting to build more muscle mass. Uh, and a lot of this really stemmed from a surgery I had at the beginning of this year with my back. I'd never, I'd really focused the last few years on just diving in and doing everything I could to build, build our company, everything else. And I kind of let a lot of my physical body and energy and things kind of fall to the wayside. And I was only working out on occasionally that it wasn't anything consistent. Well, what happened was I ended up creating, or my body somehow started developing calcium deposits inside of my spine that was creating a bone spur that literally was growing into my nervous court, my nerve cord, my spinal cord that literally was preventing me. I was getting dropped, put where my, I couldn't pull my toes up and it got so bad at this time. Speaker 2: 03:28 It was literally this time last year where I finally went to the doctor said, listen, I got to figure this thing out, and he said, well, you literally. It got so bad that the day I went and saw the surgeon, he said, have you already eaten anything today? And I said, no, I haven't. He goes, if you alright. I said, I had. I'd already had breakfast and stuff. He goes, well man, I wish you hadn't because I literally take you into surgery right now. Says this isn't something that can wait anymore. You have. You literally have postpone and push this off to the point where he was concerned. I had done permanent damage to my spinal cord that I was going to be irreparable and I was not gonna be able to get any of the balance, the coordination back in my foot and I'm like, oh my gosh, is there, how late can this wait and push this off? Speaker 2: 04:15 I say, God, you know, holidays and Christmas. He goes, you don't understand how serious this is. I'm like, listen, I've gotten a family come in and he goes, Dave, listen to me. What is the first day you can get in here? Well, this was literally the two days before Christmas last year. I said, I've got my family coming in. I literally, the soon as I can get in will be the first. And so January the second of January it goes, all right, January second, you're coming in for surgery. So we went in for surgery and I remember during that holiday period of time, we were with some my family and I was sitting there and uh, we're supposed to go walk through this. The, these beautiful Christmas lights was this garden of Christmas lights and things down at Thanksgiving point in Utah. And I got to the point where I literally couldn't walk and they had to push me in a wheelchair. Speaker 2: 05:05 And I'm like, oh my gosh, I can't believe I've let myself get to this point. And I remember the emotional pain as well as the physical pain. I was having a thinking, why did I, why didn't I fix this? Why did I push this off so far? And, uh, we ended up right after we had Christmas. We went to a cabin and I literally laid in bed almost the entire time sitting there thinking, why would I? I know better. I know better than this. Why? Because I was so fresh with myself. So we went through the surgery on the second of January and I was amazed that you know how much I was at. The pain was gone, but the nerve did not come back and I remember literally my frustration. Even at funnel hacking live last year and thinking I still don't have control and the balance in my feet and it is. Speaker 2: 06:01 It's literally taken almost almost a year to where I can balance on one foot and my only reason saying that is I do. Whether it's in your own personal life or in your business to understand that just because I've done all the rehab and everything else, but it's taken over almost a year to get to that point. To where I can now run and it's now at that point to where I am so appreciative. So grateful for just my physical body and being able to get the nerve sensations back in my feet and to be able to run and to exercise and to do these types of things that I. my only reason I mentioned this is understand there are laws in business, there are laws in your life that you have to obey those laws to just qualify for yourself for a seat at the table and again, whether you look at it from a spiritual standpoint, whether you look at it, a physical standpoint, your business, your relationships, there are certain things you just have to do to qualify and I would just encourage you this time to kind of find out what are those laws, what are the things you have to do, and then start doing them. Speaker 2: 07:10 Don't get frustrated. It's not coming right away. I would have been really easy for me to get super frustrated and there was times over this course this last year where I was, where I'm like, listen, I'm doing everything I can and I still can't move my feet the way I want to move. I still can't feel the sensation at the bottom of my feet. I had this whole neuropathy thing where I wasn't able to feel sensation on my heel or my toes, but as I continued day after day, getting up at 4:30 in the morning, Mondays and Tuesdays and sometimes even on Thursdays to go and work out. I'm starting to get these things back and it's taken on again almost a year. A equality again, the surgery. That was the first thing I had to do to basically qualify myself to get a seat at the table and then it's literally been working out on a regular basis throughout this year that has now started to generate the sensations that I want back in my feet and my legs into being able to run and to enjoy the things which I used to enjoy without even thinking about it. Speaker 2: 08:05 So get my only reason to say saying this is whether it's in your own personal life, whether it's in your business, understand there are laws that are irrevocably decreed. Meaning it's just there's no other way around it. You have to do those things to just get a seat at the table. It doesn't mean you're guaranteed instant success, but it qualifies you for a seat at the table and as you continue to do time and time and time again, over time it builds up that muscle, the spiritual muscle, the temporal muscle, the physical muscle, the nerve sensation. For me, it's taken that much time and I'm grateful for it and so I just encourage you guys as I'm reflecting over the course of this year, all the things that I've done to get back to where it's almost a starting point. It's not even. It's not like I'm super fast. Speaker 2: 08:44 It's just I'm back to ground zero where I was about a year ago, and yet I would just encourage you just to understand that there are laws. Find out what the laws are in your business and your relationships spiritually. It might be start doing the things that you know you need to do and stick to it and I promise you over time it always works. So everyone please. Again, I this. I'm trying to learn to become much more vulnerable and sharing these things, and this podcast is a little more difficult than I normally share a. it'd be involved a lot of spiritual things for me. It involved a lot of physical things as well. Let me know if this is resonating, if this connects with you, if there's. If this is making sense and if it's appreciated, if it's. If I'm wasting your time, I want to know that I really, really do so please let me know if this type of a podcast is a value to you and if for some reason it's not letting me know that too. Speaker 2: 09:34 I really do. I appreciate the time and the energy that you put forth and listening to this and I want to make sure that I'm doing everything I possibly can to provide you the very greatest content of value to you. So again, if you don't mind, send me a personal message on facebook or instagram or send me an email a day to click puddles. Let me know if this is a value to you. Again, I look forward to seeing you guys at funnel hacking live. I really hope that everybody who's listening to this podcast comes up and says hi, and that, uh, you know what? I listened to your podcast and I appreciated. Or you know what, Dave, you really suck. These are terrible podcasts. I actually deleted all the podcasts I didn't want to hear from you again. Whatever it might be, I want to know. Speaker 2: 10:11 So again, hopefully if you haven't got your ticket to funnel hacking live, by all means go get your tickets at funnel hacking, live Dicom and give me the feedback. I really honestly, genuinely want to know if this is a value to you guys. If it's not, I, I, I need to know that I am going to continue to do interviews of other people who are successful and I'm trying to find out if my learning to share stories better and my, my finding my own voice if it's resonating, if it's helpful for you and if it's connecting. If it's not, I have no problem going back to just doing only a interviews because I enjoy those as well. But again, just let me know if it's a value to you, if it connects, it resonates. Most importantly, I really hope to see you guys to meet you. I love connecting faces to names and I hope to see as many of you as possible at funnel hacking live. So go get your tickets, funnel hacking live.com and have an amazing day. Speaker 3: 11:03 Hey everybody, thank you so much for taking the time to listen to the podcast. If you don't mind, could you please share this with others, rate and review this podcast on itunes. It means the world to me where I'm trying to get to as a million downloads here in the next few months and just crush through over 650,000 and I just want to get the next few 100,000 so we can get to a million downloads and see really what I can do to help improve and and get this out to more people. At the same time. If there's a topic, there's something you'd like me to share or someone you'd like me to interview, by all means, just reach out to me on facebook. You can pm me and I'm more than happy to take any of your feedback as well as if people would like me to interview more than happy to reach out and have that conversation with you. So again, go to Itunes, rate and review this, share this podcast with others and let me know how else I can improve this or what I can do to make this better for you guys. Thanks.