
ClickFunnels Radio
Are you ready to unlock the secrets of successful online marketing and sales funnels? Look no further! ClickFunnels Radio returns with cohosts Chris Cameron and Ben Harris, who are here to inspire and guide you on your entrepreneurial journey.
Each episode of ClickFunnels Radio will be jam-packed with valuable insights, inspiring success stories, and practical tips that you can implement in your own business. We will dive deep into topics such as:
-Funnel Building Strategies
-Email Marketing
-Traffic Generation
-Conversion Optimization
-AND MUCH MORE!!!
Find more at https://www.clickfunnels.com/podcast
Latest episodes

Sep 13, 2018 • 21min
Freelancer Agencies And Generating Leads - Dave Woodward - FHR #271
Dave Woodward discusses freelancer agencies and all the opportunities that exist out there for people to utilize. He talks about why so many freelancers struggle and gives great tips on how to generate leads, selling price points, and maximizing profits Tips and Tricks for You and Your Business: Freelancers: What works, what doesn’t? (2:46) Joe’s Story: Using a membership site to sell his agency services. (5:24) Rose’s Story: Building funnels for other business owners. (7:37) Cynthia’s Story: Social Media Management (10:11) Tammy’s Story: Sales funnels design, strategies and ads (12:29) Cathy’s Story: Web design agency (14:56) Quotable Moments: "There are over 12 million freelancers who are out there and are fighting annually probably for about 3 million jobs." "Right now, for a lot of freelancers, one of the things they struggle with is they just don't know how to generate enough leads; and these are people who have great skills, but they're spending all this time trying to generate leads and can't get enough leads to really pay for it." Other Tidbits: -Dave shares an audio strip from three different people who have used clickfunnels to generate and sell their service. -What works and what doesn’t as a freelancer. -Maximizing profits and lead generation. Links: FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar ---Transcript--- Speaker 1: 00:00 Welcome to funnel hacker radio podcast, where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets, and how you can get those same results. Here's your host, Dave Woodward. Everybody. Welcome Speaker 2: 00:18 back to funnel hacker radio. I've been really thinking a ton about some of the stuff we've been doing and I want to change things up just a little bit here for a couple of episodes, so what you're going to find today is a little bit different at obviously you guys, you guys been list for A. I've been doing a lot of podcast, interviewed others, and I've every once a while we'll kind of intersperse some of my own bots and things into it. Today though, what I want to do is I want to address a unique group of people, and this may apply to you, may not, but it's becoming a larger and larger segment of the audience and of the world that we're dealing with and so I thought it was important that people understood how, what the opportunities are there out there and how you actually can utilize. Speaker 2: 01:00 Some of the tools and the resources available and then show you some of the success stories of what other people are doing for that. So with all that said, um, right now we're seeing a huge increase in freelancers and agencies and people who are are supplementing their income by doing other types of things. Because of this, we actually are going to be rolling out a brand new product which I'm so, so excited about it. It'll be called funnel Rolodex and there'll be hopefully launching here in October of 2018. And what it's gonna do is it's kind of like a fiverr or upwork for anything funnel related and. Well I'll talk more about that later, but I want to kind of just set the stage for that and what I dress kind of this whole idea as far as freelancers and agencies, what works, what doesn't, and how people can actually utilize some of the tools and resources that are out there. Speaker 2: 01:53 It's really maximize their revenue potential to profits and everything like that. So right now you kind of take a look as far as you know, why is, why does so many freelancers struggles so much and they just end up fighting for the crumbs on sites like fiverr and upwork and others be in. One of the things I've run across is you can take a look at these sites. It's not uncommon worth over $12 million freelancers who are out there and the are fighting for annually probably about 3 million jobs. So as I was taking a look at this, we've created a inside of click funnels. There actually is a. When you go to clickfunnels.com, there's a survey and you can take and one of the very first things out there as far as niches and verticals that we serve is this whole freelance or agency community. Speaker 2: 02:40 And as you go through the survey you'll find there's a whole bunch of case studies and things at the back. And I want to just kind of give you some ideas as far as how this is working. What's working. So what I found right now is for a lot of freelancers, one of the things they struggle with is they just don't know how to generate enough leads and these are people who have great skills, but they're spending all this time trying to generate leads and it can't get enough leads to really pay for it. So they find themselves going onto a fiverr or upwork. Uh, the other thing is when you're in that type of an environment, you're now competing for the crumbs that were left and it's all this whole idea as far as bottom, feeding up other words, you're competing to drive price to the bottom for a service that actually should be extremely valuable. Speaker 2: 03:25 And I want to make sure people understand why this is. One of the things we really want to combat right now is helping people understand that you as a freelancer or as an agency, if you're running, that you actually need to be selling your services at a higher price point and providing the type of quality that allows people to go, you know what? I want to pay that kind of a russell. I were talking the other day, it's not uncommon where we'll pay $100 just for a headline. If it's the right headline, it's the right quality because that headline, that one little headline literally will change the entire. I mean, it's the hook. It can be a little, it can be what gets someone's attention. So realize that freelancers is our, our. They've always been a huge part of my business, I know of, of Russell's as well. Speaker 2: 04:08 So what I want to kind of do is, is give you some ideas as far as what's out there. And um, what I'm gonna do is I'm actually gonna play an audio. It's actually, it's an audio stripped from some of the videos that we have on our site that talks about three different people and what they've done to actually how they've used click funnels to generate and actually build a funnel to sell their services, which is really the whole idea behind this. We have a lot of people who are spending all this money trying to create a website for, to sell their agency. It'll never ever worked that way. And you'll see a huge stuff coming out from me later this year on the whole idea as far as the death of the website, and I want to make sure that you understand that as websites are dying or in some industries they already are good for a lot of industries, you've got to find ways of actually building a funnel and how that funnel actually works. Speaker 2: 04:57 So what I want to do is I'm going to have a jewelry story. Ian, who is one of those amazing women in the world. I love working with her. She actually has created what we refer to as a lot of our funnel stories and she's got three different stories. The first one here is a case study from Joe Burnich and Joe's enrolling clients consistently right now are paying them about 2000 or $3,000 a month and his is an Seo marketing agency. And I want to have her basically tell his story. So I'm gonna. Uh, the next thing you're going to hear basically as Julie telling Joe's story about exactly how that works. Speaker 3: 05:29 Today, I want to bring you a funnel story about Joe. Now Joe is an Seo and marketing agency, business owner from Montana. Here he is with his family, and I wanted to tell you a story about how he's using a membership site to sell his agency services. Now, Joe tried to put funnels together for his agency in the past and I asked him about it and he said, you know, I just needed five pieces of software all the time and I would get paralyzed. It took too long. It costs too much money. Inevitably something wouldn't work, so every time he went to go build a sales funnel for his agency, he would stop because it was too difficult. Joe Discovered Click funnels one day from a marketer. His name is Brian Burt. Brian is a big fan and friend of Russell and he told Joe About Russell and then Joe went and bought Russell's 108 split test book and he was absolutely hooked. Speaker 3: 06:20 He saw how easy it was to build funnels. It was an all in one solution and not only that, but split testing was super, super easy inside the editor. So here's Joe's funnel on step one. You can see he's giving away a free book is free book is for business owners who are in the service industry, so they put their information in. He, he gives them the book, the book is free. When they finished checking out, then it goes to a registration page. It says, hey, three secrets to get more high quality jobs in 2018, so they register for the Webinar and from there they go into the big West Academy. Now this is a membership site, so he sells a membership where he teaches business owners the basics of seo, google ranking, facebook ad domination, things like this. So his membership doesn't make a ton of money, but the. Speaker 3: 07:08 The funny thing is that his membership actually teaches his customers about the things that is agency does. So he gets a little revenue, he gets the leads for free, but then what ends up happening is the customers realize just how much work it is and so they want someone to do it for them even though they understand it and they're learning. So we sells them on services that are two to three k a month. This is brilliant. He's making money getting as leads for free as well as closing his high ticket sales. Now Rose is another agency owner. She told me, she's like Julie Click funnels. It gave me my freedom. She worked as an oil and gas engineer for 14 years and then she started building funnels and she loved the technology. She saw how easy it was. Now she is the funnel nerd and she's making a proximately, 100,000 dollars a month in her agency and she is not us based. Speaker 3: 08:01 So for her, this isn't near millionaire status and she is exclusively building funnels for other business owners. So I'm both. Joe and rose did not need to know code fancy design. They didn't have to hire their own tech team. And you know, what is so amazing about this is that as business agency owners, because they're selling agency services, um, digital marketing, Seo web, all that kind of stuff, they're able to use click funnels for sales funnels in their own business as well as building sales funnels for others. They're not only are they not wasting time, but they're making so much more money. In fact, uh, the funnels are generating leads, helping them close sales, and they're also starting to make affiliate revenue because when they set up their clients with click funnels, they're getting money from the clickfunnels affiliate program. In fact, you can make about 450, $6 per year per customer that you sell quick funnels. Speaker 3: 09:01 So if you're a website designer, graphic designer, sales funnel designer, videographer, you can make a simple funnel where you send people into a low cost membership site where they start to learn about all the services that you offer it. And the funny thing is psychologically we expect that people won't hire us if we're an agency because we're giving away the content. But usually the opposite happens. They realize, oh my gosh, this person is actually, you know, really talented and this takes a lot of work and time, can you just do it for me? And so the education process in the membership not only provides joe with revenue, but also helps him close the sale. Now, if you're a full service digital marketing agency and maybe you don't want to do a membership, you don't have a product to sell, maybe you want to just start focusing on building more sales funnels for people you can be like rows and you can create the simple, get a quote funnels what I'm calling it, where she has a service page, a little, a little, um, survey element to ask what they're interested in and then it goes to a video sales letter and explainer video. Speaker 3: 10:05 And then they hop on the phone with you. All right. What'd you think of the crazy? This next door I want to let you know is actually from synthy Marion. So Cynthia, Cynthia, a digital hold nine to five job and is, has really been able to replace her income and now has the income and the flexibility she needs to, to raise her kids and to be a stay home. Stay at home mom. And she's a social media manager. So Julie's not going to go ahead and tell you cynthia story here as well. Today I want to bring you a funnel story about Cynthia. Now, Cynthia, it's a social media manager as well as a single mom. Now she told us that she had to work full time and are nine to five like most of us and as a single mom, you're carrying the weight of kids and a job and all the other things without an extra parent to help, so as you can imagine, time was definitely a resource she was limited on. Speaker 3: 10:57 Now one night she discovered click funnels on facebook. She'd heard about it from some friends. She wasn't really quite sure how click funnels or sales funnels would work for her, but then she started to do some research and what she found completely changed her life. There were lots of people working virtually in jobs like a social media copyrighting, facebook ads, virtual assisting. These were remote jobs where you could work from home, but do agency work done for you services for business owners, especially online business owners. So Cynthia decided to get into this world. She thought she would start with social media since she really loves social media and got a little bit of training on how to do facebook specifically. So here is her funnel, very, very simple. You can see on page one, it says social media marketing for local businesses, book your free facebook make over now. Speaker 3: 11:49 And so she gets name, phone number and email address. She has a little video, she has little countdown timer and she gives this away for free to get the lead. Now once they opt in, you can see that it says, schedule your free make over in our calendar. You Click that button and choose your time and it takes them over to her scheduler. So I asked her how this was working to attract new customers and she said that she's currently making $3,000 a month from the clients who come through that funnel and get their free facebook may go over. So obviously what she's doing is selling them services on the back end. And she said that's more than her full time income, but she's doing it in half the time. Now, Tammy is another sales funnel, freelancer. She had the same thing. She realized that there was, there were all these remote freelancer jobs in sales funnels and ads and social media. Speaker 3: 12:39 So you can see here she chose sales funnels as her specific industry. You can see her services page here where it says work with Tammy, she offers digital marketing as well as sales funnel design strategy in ads. When people hit the I'm ready or the get started button, it takes them to her calendar where they book a 15 minute discovery call. Now on that discovery call, she sells a $500 VIP business intensive, which basically is a two hour project intensive where she helps them build a strategy for their business and build a report. Um, and she's getting $500 to build this. Now this vip funnel completely changed Tammy's business and helps her generate leads. It helps her get paid to actually do the planning and strategy. And if you are an agency or a freelancer, you know that that whole pick your brain syndrome can be really problematic because people expect to pay you for services but not for your brain. Speaker 3: 13:33 And yet that's part of the most valuable part. So people are paying her $500 per session. And the best part about it is that once that session is over, she's able to sell her high end $5,000 done for you proposals, and she closes the deal. So neither Cynthia nor tammy and needed to understand code fancy design, and they didn't need to hire a tech team or a marketing team to build their own funnels. They're also able to recreate funnels for their clients, saving incredible amounts of time, overhead and money. They also both sell the click funnel software as part of their agency offerings and they're getting about 450, $6 per year per customer that they sign up. So if you are like Cynthia and Tammy, if you're a freelancer or small agency, you too can create these very simple service based funnels where you offer something for free, whether it's a free discovery call, a free facebook makeover. You get them on the schedule and then you upsell them to hire programs and offers. Speaker 2: 14:34 Last but not least, I want to share it with you, Cathy Olsen. Kathy Wilson is generating her leads on autopilot. And by doing that, she's able to spend more time providing massive value to our clients and to her to get new clients as well. So she works in her whole thing is really more a web design agency. Speaker 3: 14:52 So Julie's going to tell you kathy story right now. Today I'd like to bring you a funnel story about Cathy. Cathy owns a web design agency and she's a talented web designer, but her biggest struggle was always trying to figure out how to handle a full plate of clients and generate leads at the same time, if you've been in this industry at all, any kind of service based. Usually when you're fulfilling orders and services with clients, it's really hard to go out and get leads and then you run out of clients and then you go chase leads and it becomes this really vicious cycle. So that was Kathy's issue. She also said she had no low end offers and so when leads would come in and they weren't able to pay for her high end webdesign, she had nothing else to sell them. And so the lead would just go away and she would lose out on, on the money. Speaker 3: 15:37 So Kathy discovered click late one night on facebook. In fact, I know Kathy, I was the one who introduced her to click funnels. She was at an event and she was hearing about sales funnels, but just didn't understand how click funnels could work for a web design agency. She doesn't build funnels. She builds websites. So how is this going to work? Well, eventually cathy started to learn, she read Russell's books and she realized that she could create a low end offer for all those people who couldn't afford her high end web design. So she created a 50 perfect brand pairings free guide. You can see it here on the left. And then on the thank you page, she offered a $27 logo template project. Think of this, almost like a template where you can print it out except you don't actually have to print it. Speaker 3: 16:23 So this was $27 and she would teach people how to use the templates and how to create their own customized beautiful logo. Super affordable. So you can see here, brand designer for a day, kickstart order form. She also had a little order bump where she would add the social media pack version for an extra $12. And then on the next page she offers a one time offer for a web template training program. Maybe you don't want to have a full high end web design, maybe you want to do it yourself. And that was $97. She's generated over 7,000 leads and made $40,000 in the last three months alone. So this has created an unbelievable amount of revenue as well as leads. It's created so much visibility that her web design business is always packed with a waiting list of two to four months. So the sales funnel has generated revenue generated leads and kept her agency completely packed all on autopilot. Speaker 3: 17:22 So Kathy did not need to know code. She did happen to know fancy design, but she didn't need to know fancy design. She didn't need to hire a tech or a marketing team to create this automated sales funnels that served customers that she wasn't able to serve before. As well as generate leads for her high end website design company. She also opened up this entire market of people who might not ever buy her high end services, but that's okay because she's continuing to create other small do it yourself products to continue to serve that customer Avatar. So like Cathy, if you're a web designer, graphic designer, sales funnel designer, videographer, maybe you can create some lower end products and a funnel like Kathy has done where you offer something free, low cost and in a one time upsell to generate leads and revenue for your business. Now, if you are a full service digital marketing agency and you do not have a low end product to sell, that's okay. You can still give something away for free and then on the thank you page you can offer a demo case study webinar. You can offer the gift and maybe a video sales letter and invite them to get on the phone with you so that you can sell your done for you services. Speaker 2: 18:35 So understand these three stories. These are the types of people were running across all the time. Her utilizing click funnels and what we find for a lot of people is you have to find a way of generating leads and then you've got to nurture those leads and too often people are spending a ton of traffic on facebook or other things and ascend into a website where a person gets lost. I want to make sure you understand the importance and the value of a funnel and if you need more information on this, please, please check out clickfunnels.com and you can actually go through the survey. You can get a ton more detailed information on exactly how all this works, but the whole idea behind this is making sure that. I mean there's already templates for agency owners specifically in there, so you can pick your sales template. Speaker 2: 19:16 You pick the page design, go ahead and you basically. A lot of guys understand you're gonna, modify your page. I can say one of the big things we've seen for a lot of agencies is even membership sites and how they're actually working in helping them, but the most important thing is what you'll be hearing me spin a ton of time in October talking about, and that's the whole idea as far as followup funnels, but with that said, I get, I encourage you guys take a look@clickfunnels.com and go through the survey and see which of the 10 different verticals or niches that you're in. I appreciate your time today. Again, this is a kind of a different type of a podcast that I've done in the past. Please leave me comments. Let me know what you think of this. If this is helpful for you. I'm trying to provide other people's stories in a very quick, in a quick manner that you can kind of capture them and see how it actually would help you in your business. Have an amazing day and we'll talk soon. Speaker 4: 20:06 Hey everybody. Thank you so much for taking the time to listen to the podcast. If you don't mind, could you please share this with others, rate review this podcast on itunes. It means the world to me. We're trying to get to as a million downloads here in the next few months and just crush through over $650,000 and I just want to get the next few $100,000 so we can get to a million downloads and see really what I can do to help improve and and get this out to more people at the same time. If there's a topic, there's something you'd like me to share or someone you'd like me to interview, by all means, just reach out to me on facebook. You can pm me and I'm more than happy to take any of your feedback as well as you'd like me to interview, more than happy to, to reach out and have that conversation with you. So again, go to Itunes, rate and review this, share this podcast with others and let me know how else I can improve this or what I can do to make this better for you guys. Thanks.

Sep 12, 2018 • 31min
If You Lost Everything, What Would You Do? - Bailey Richert - FHR Bonus
Why Dave Decided to talk to Bailey Richert Bailey Richert is a business coach who helps individuals launch and grow profitable online enterprises as “infopreneurs”: respected experts in their fields creating value and generating income by sharing their life experience, knowledge and passions with others in a manner that supports their ideal lifestyles. Tips and Tricks for You and Your Business: What Bailey Learned From Her Experience: The Takeaway (6:35) The One Funnel Away Challenge (20:33) Business Implementation: Going Forward (25:25) Quotable Moments: "The one funnel away challenge is going to help people understand the power of Clickfunnels for their own business." "What you are going to take away from these individuals is amazing. We have 30 different speakers in different niches." Other Tidbits: Bailey discusses how she is able to coach people, supporting their lifestyle plans. She discusses the 30 Day Summit and what it is all about. Bailey discusses how much she has learned from working with her clients and the value they bring to her. Links: FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar ---Transcript--- Speaker 1: 00:00 Welcome to funnel hacker radio podcast, where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets, and how you can get those same results. Here's your host, Dave Woodward. Welcome. Speaker 2: 00:18 So excited to basically have everybody here. We are doing a behind the scenes of 30 days.com. So once you guys probably know who I am, I'm Dave Woodward. I'm, I run a lot of our business development opportunities over here at Click Funnels and all the top line revenue stuff. Always having a lot of fun. This is by far been one of our funnest, most exciting things we've done in a long, long time. What I want to make sure is that you guys see and understand behind the scenes of how all this happens. So with that I wanna introduce to you daily. Richard, how are you doing? I'm doing great. How are you? I'm so excited to have you. So, uh, most people don't know that much about you. So those guys just don't know about Bailey. Bailey actually has been a business coach for infopreneurs for quite some time. And also one of her specialties actually is doing this whole virtual summits. So last year at funnel hacking live, she was sitting in the audit. In fact, you know what Bailey, instead of telling your story, you shared your own story of what it was like and how all this thing came about. Speaker 3: 01:12 Sure. So funnel hiking live. Two thousand 18 was in March down in Disney world and it was an absolutely incredible event and I was sitting there. This was about the third day I was over on the right hand side of the stage because I'm not one of those people that loves to be all claustrophobic in the middle and I'm sitting there and I'm looking at all of these incredible speakers, but I'm also just positioned in a way that I can also see everybody else in the room and I'm thinking to myself, there's only 3,500 people here I think was the number of attendees. And I knew because I've been a click funnels members since 2015, that we had over 62,000 users at that time. And also hundreds. You know, thousands of people here in this facebook group, and I was thinking to myself, you know, this is just crazy to me that so many people aren't going to be able to see these awesome speakers and something needs to be done about that. Speaker 3: 02:03 I said, click funnels needs to host a summit, wrestled needs to host a virtual summit. I'd already been doing virtual summits in my business for a couple of years. I figured wrestle, obviously knew about them and he definitely did. Later, many weeks down the road after he and I connected, he told me that he actually used virtual summits to grow his business when he was just getting started, you know, decades ago. And so it just so happened that I knew Julie Soy and I'm sure everybody out there in the clickfunnels community. That was Julie. But here's the thing. I know Julie because of a summit that I had done for my business two years earlier, so some. It's a really fantastic for networking. And I reached out to her and I said, Hey Julie, I had this crazy idea. I said, I think Russell needs to host a summit, but no, Russell doesn't know me from Adam and I definitely wanted to run this idea up the flagpole first to see what you thought of it and she knew that I knew summits and was like, I think it's a great idea, so you know, jump forward a of weeks, months later, and we ended up coming up with this 30 days idea because Russell had already been thinking about how he could bring the knowledge of his two comma club speakers to a greater audience. Speaker 3: 03:13 And so he had already kind of thought about doing the 30 days book and when I came onto the scene I said, why don't we do a book and a summit? Why don't we add an interview portion to this project and really let the speakers be able to tell their own 30 day plans as well. And so what you guys are seeing now@thirtydays.com is the, is the result of all of that? Speaker 2: 03:35 Well, I am so excited. I'm sorry. I keep looking over my other screen here. Trying to make sure I've got everything working, but the kind of most excited about is kind of going behind the scenes. Let people know exactly how all this happened. So with that said, I'd like to first of all, for those of you guys who aren't familiar with, uh, the whole 30 days summit, um, what I want to do is I'm gonna actually show you here to the video. So I'm sharing my screen here and let this come up so you guys can actually see the video that Russell did that kind of tells the story of exactly how this works. What would you do? Speaker 4: 04:09 Imagine this. You suddenly lose everything, your money, your name, your reputation, you have bills, pow high of people harassing you for money over the phone. And all you have left is a click funnels account and the Internet access for 30 days. What would you do with nate? Number one, day number 32. Save yourself. It's an interesting question, isn't it? I'm sure that the assets 100 different people, I get 100 different answers. What might work, but what about people who have already done it? People who started from nothing actually created a click funnels account and eventually made it. What would they do? They each had already lived it. What would they do if they just start over again? Right now, I decided to run an experiment. I send out an email to over a hundred people, but not just any people. People who'd actually already wanted two comma club award, meaning that made at least a million dollars inside of a single sales funnel. Speaker 4: 04:54 I want to know exactly what they would do to get back on top data. Number one, what would you do day number two, date number three, four, five, six. All live today. Number 30. If you had to start over again today, which is your marketing and your photo building skills, what would you do to get back into the two comma club? Again, from the hundred emails I send only 30 people responding back. The eastern sent me a detailed step by step process of what they would do, starting with no product, no list, no traffic, no funnel, and then detailing exactly what they would do and why they would do it. In a simple step by step process, each of their 30 day plans, so different to eat, some lead you on a path of absolute certainty to success. I honestly don't know how anyone are any of these 30 day plans could possibly not succeed. Everyone who's ever tried to make money online needs to see these experiments. Anyone who's ever had a click funnels account now has execution plans to get them back on top. Just pick any of them and follow the path where you are today, all the way to the stage where you receive your two Comma Club award at funnel hacking live. Find success with click funnels and no longer a matter of luck. It's an absolute certainty. Speaker 2: 06:06 I love, love, love, love, love that video. Oh my gosh. So much fun. So I want to make sure people understand exactly behind the scenes and how all this came about. So you told us how that Kinda gets started. You now understand exactly what was proposed to our 100 of our top two comma club award winning a award winners and basically 30 plans. So what I want to find out from you, as you went through this, you had the opportunity to actually interviewing them. You created the book, you created all the crazy content, the assets, everything. So tell people kind of what did you learn out of? You're pulling all this stuff together. Speaker 3: 06:39 Oh my goodness. First of all, even though I have been a coach for a couple of years, the amount of stuff that I learned from these people is crazy. So even if you are thinking like, I have a successful business, I'm making six figures a year, you still need this because what you are going to take away from these individuals is ridiculous. It's amazing. But here's the thing also, you know, we have 30 different speakers and they're all in different niches, right? But they're all in different industries. You know, we have some people that are doing info products, some people that are doing ecommerce. Even when I was interviewing somebody who was working in a different niche than I do in my business or in a different industry, even, I was still able to learn something from them about the way they've designed their funnel or something about the way they're using social media to promote their business. Speaker 3: 07:27 So there's something to be gleaned from every single interview even if you don't exactly do the same thing. And one of the biggest things I've learned is that as I was looking through all of the speakers plans and I, you know, I read every single plan, that $600 book everyone's getting. I've read that at least three times and having of course recorded the interviews and then edited them and watch them over and over again. I feel intimately involved with everybody's plan. You start to see these repeat concepts over and over and over again. You see that these people who have gotten to the two comma club or doing certain things that are getting them there. So you know, we are seeing every single speaker almost talking about their dream. 100 talking about partnering with affiliates. And if you're not partnering with other people in your network, then you are missing out on money. Speaker 3: 08:15 You see them talking about using auto webinars in order to sell info products and how they're, you know, getting success with those. Um, how, if you need to be getting testimonials for your services and your products. Me Actually, when I was going through these plans, how many speakers were like, oh yeah, the first week I wouldn't be going to get testimonials from people that I've worked with in the past from people that know me from people that, you know, can be character references. Even that's something that they would be going after. So then it was, it was such a huge learning curve for me. I guarantee you you are going to learn something new. Guarantee it. Speaker 2: 08:50 I love it. Well, I'm so excited. It's, it was more or less safe that it totally kind of blew my action. We made a mistake, to be honest with you. So what was supposed to happen was. So the way the funnel works is you sign up, you register for, for the opportunity basically to get involved in the summit, which isn't going to take place until the 17th, 18th and 19th of September and but if you, once you register, the first op he have is to actually buy the book that Bailey was just talking about and that whole idea was to buy the book of every single thing has been put together literally 600 pages. It is this massively thick book we're having. It's still, I'm waiting for the original to come here. I'm so, so excited about it. But you got that and then you also got put into the members area where it had all the videos of every single person and their daily plan as far as exactly what was supposed to happen. Speaker 2: 09:42 And then also get signed up with one funnel away challenged with Steven Larsen and Julie Coyne and Russell. It starts in October. Where we screwed up was those people who bought, they weren't supposed to have access to these videos until September 17th. So the member's area went live and people got access and in a way it's been a good thing because people are so, so excited. Oh my gosh, I'm getting blown up on facebook. I'm getting blown up on my personal message. Everyone's going, oh my gosh, trait loads was just the most amazing mind blowing thing I've ever seen. I mean, everybody's. I was going through this thing. A lot of the feelings are going, oh gosh. See Spitzer meagan's one. It's. Anyways, it's been going crazy and I'm excited because it allows people the opportunity of really being a part of it. And I think that one of the biggest problems we run into these days is, is everyone kind of talks about, well, it could happen and maybe. Speaker 2: 10:32 And it only works for them. And I remember, Gosh, 10, almost 12 years ago when I first got started in this. I have those exact same questions. Those same concerns. It know it. It's, it's just the lucky people. There's some secret to this whole thing. I can't figure it out and I'm frustrated and I keep sitting here going, gosh, there's got to be some way. Something I can do and nothing seemed to work and so I love the idea of Louis saying, yeah, you've already made it, but let's strip it all away. You don't have your friends, you don't have your context, you don't have anything. Nothing but a clickfunnels account and that's it. And Internet access. That's it. So what are you going to go and Bailey? I think the part I've loved as far as working with you on this one, you are so thorough. Speaker 2: 11:12 I mean one of the most thorough people I've ever seen when it comes to pulling this together because anybody who works with us understands we're real good with macro, but we let you run with it and you did such an awesome job. I was. I was so impressed with your ability to literally extract out of these people day by day what they would do. I, I, I remember we first rolled this thing out. I was kind of questioning going, I don't know how transparent these people are really going to be. How did you, how did you get them to really spill the beans? Okay. Well, first of all, they wrote the plans first actually, so we didn't just dive into an interview. For those of you who have youtube interview channels or podcast, you know that if you just go in and start chatting with someone, you're not going to be Speaker 3: 11:54 getting the best value out of them. You have to come prepared as an interviewer. So the first thing we did was we actually had them write the plans and let me tell you, Dave, I did not let them get off easy and Julie will tell you this too, because I would message her and I would say I don't think it's good enough and I would really, I would do that and I would go back and I would work with everyone and I would say, you know what, you, you, you skimmed over this. I want to know more like, let's dive deeper into this and I really want to flesh this out. So I really made sure that the plans were top notch. First. Speaker 2: 12:24 I'm gonna interrupt you because I actually had a couple of people come to me and going deep, whose bailee and ask you, who are you sure, why do I have to do this? And again, none of these people got paid to do this. No, it's literally out of the kindness of their heart and in their generosity and giving back to the clickfunnels community. But they're like, you know, Dave, I don't have the kind of time to go through and create the kind of plan that she wants. She wants it literally like day by day by day. And I'm like, listen guys, please, please just do me a huge, huge favor and just bear with us and most importantly just pour your heart and soul into this thing. And in fact, I was talking to David Asarnow. I'm just a few weeks ago, and he was. He was talking about the fact that he literally was on this fourth of July vacation and shut down his whole, he's old families out there and listen, I'm going to do this. And he's actually taking that is going to use that to create a six figure business out of the business plan that he gave you. So congratulations on your ability to pull that out. Speaker 3: 13:22 Thank you. And you know, when Russell even said, I think he says in the video where he mentions in some point that we asked 100 people, we really did. He's not just saying that we really. Yeah, we really did contact over 100 different people, two comma club winners for this and a lot of them were like to write such a detailed plan is, it's a lot. So the fact that we were able to get like 30 detailed plans up to the caliber that I wanted, I was, I was thrilled. Speaker 2: 13:51 Well you did an amazing job and I think again, it's a huge tribute to you. It's also massive tribute to just the fact that they care so much about our audience. They're not. It's their way of giving back. And I think that's the part I love most about this. We joke around all the time about our whole click funnels and the ability that it actually, it, it's really there to help other people and I think once you've had success, the most important thing is to grab a hold of someone else. I'm pulling up to your same type of success and this is a huge tribute to them and all 30 of them for doing it, uh, because I know how much work it was. And again, I thought it was just fantastic. Speaker 3: 14:30 Yeah. And it's like you said, they did not get paid to do this. They put in so much time writing those plans and then doing the interviews and everything else in order to be a part of this. So we're really grateful. Speaker 2: 14:41 So one of the things that you learn in doing it. Speaker 3: 14:43 Oh man, so much. So first of all, I want to say that I feel like we're sleeping on a really important part of that membership area that I feel like people aren't paying attention to. You're getting access to all the interviews, but there's also a second interview, a premium content interview that I recorded with every single speaker. It's actually a little different. It's a screen share interview where they are actually walking me through inside of clickfunnels accounts, how they set up their two comma club funnels and I feel like we're not making a big enough deal about that because honestly I learned so much from watching them for. So for those of you who are even saying to yourself, well, I've been on click funnels for like five years, four years, however long we've even been around. I think with click funnels since the beginning too, and I'm telling you that I learned so much about how everybody is structuring their funnels. Speaker 3: 15:35 That gave me new ideas, that gave me a new design ideas and all that stuff. So just as valuable as the 30 day plans were. I learned so much from actually diving in and learning and you'll see when you watch the interviews, I don't shy away from the questions. I'm like, wait, why did you do that? What plugin is that? Where does that step lead next? Tell me about that so that you can actually see exactly how it's done. So I mean they were literally funnel hacking themselves and there's so much value to that because when we funnel hack someone else, we have to make assumptions, right? We have to look and see what they did and we used to say, well, it looks like this goes here, and I think this is why they did that, but when we had the two comma club speakers funnel hack themselves, they were able to reveal their secrets and they did. It was cool because they didn't just say, oh, well, you know, we made it green because it's a color. I like. They would say, no, we actually split tested this headline versus this headline and this one was better. We made it this color because of this reason. We did this because of that, and to learn all of that knowledge for a funnel builder invaluable, invaluable. Speaker 2: 16:41 Oh, you know what? I really appreciate that because you're right. I think we've kind of. We haven't focused as much on that as we have about they're going through and creating their plan and then the one funnel away challenge and then having the actual videos of the videos that you created with them going through it. So I, I appreciate that. I'm going to make sure we'll reach out to everybody and let them know that. I think the other really cool, crazy thing out of all this is when we originally I thought up this whole idea, we thought we don't promote the second we do everything else where we're just going to wait 40 percent commission and then literally two days before is we're setting up the affiliate center. I sit there talking to Russell. I'm like, anything else you think we could do to really entice people to get involved and promote this? Speaker 2: 17:19 He goes, you know what, Dave, we've never done this before. I'm like, oh no, where are we going with this Russell? Because listen, I've never ever done this. I know, but let's. Let's do a hundred percent commission. I'm like, what? You got to be kidding me? We're losing money on this thing. He's like, no, I want to do it. So we actually are doing a hundred percent commission where they actually get 100 percent xo. Once you opt in, the very next thing that happens is you need. Then you go to the option to buy the book and to get access to the membership site and in that membership site, get their plans, get the but most importantly, get behind the scenes of Bailey going through their actual two comma club funnel in clickfunnels with them. You get all that and instead of us typically keeping 60 percent, we are give a hundred percent. So you sign up for that cost you 100 bucks, you get all that and you get the hundred bucks back. The craziest thing is we're now seeing, we've done almost $300,000, 3000 copies of the book. I thought we actually had to order some more books day. I only thought we were gonna do too fast. And so, um, we've had to order now order 10,000 copies of this book because of the crazy impact it's having on so, so many people. But Speaker 3: 18:26 it's funny, Dave, because whenever me and Russell and a couple others in the voxer we're talking about like how many books to preorder and people were like, I don't know, 1000, 2000. I knew in my heart and in my head I knew it was going to be more. I'm like, I just, I know from just the power of doing summits, but then also just the value. And then when you made it 100 percent commission, I'm like, nope, we're doing. I know we're going to do more. I know it. Speaker 2: 18:50 Well we are far surpassed 5,000. Between five and 10,000. It's kind of where I think we'll be here. And that's crazy considering today's the 10th of September, we started this on the sixth and so it's been, we've got 10 more days in this thing and I mean it's just. Anyways, I'm super excited, super appreciative of view and I think we'd really have to focus more on is that those two comma club winners, Ashley funnel hacking themselves. I'm going to make a pointed out today. We'll go out to them. So for those of you guys who haven't, for some reason I haven't purchased it, you can go to 30 days.com, you can get a copy of the book, you get access to the virtual summit a, I'm going to end up taking this off. We'll strip the audio. This will put this on a funnel hacker radio, and so those of you guys would listen to it. Speaker 2: 19:31 I don't even know if this is going to be live. If you're listening to this by the time we get posted, but realize that we want to make sure that if you want to be involved in this, go to 30 days.com by the book and then if you want to go ahead and share it with other people. The part I'm most excited about after all the crazy work that Bailey's done on this, we. Then one thing you have to understand here, clickfunnels is things change all the time. This was not the original funnel. This was nothing. Original offer is changed like four or five times and I appreciate barely being so patient with us because we continue to change it all the time, but uh, so now we have the one funnel away challenge. It starts October 18th and it's going to be really a fun product, our project. So now you're going to go through basically learning about these 30 days and then he get Stephen Larsen and Julian Russell. They're basically coaching you through implementing your own 30 days. And so again, this wouldn't have happened if it wasn't for you. Bailey. So again, massive. Thank you to you. Speaker 3: 20:22 Thank you. And thank you guys. I click funnels though for helping me see the vision through like, you guys believed in it just as much, you know, it was awesome. So Speaker 2: 20:30 any other things you can think of? The people who need to know about this. I would also just say, you know, this makes sense. Speaker 3: 20:35 Fantastic offer for cold traffic or even warm traffic because even if somebody is not necessarily familiar with the click funnels culture and doesn't necessarily know what the two Comma Club award or the dream car award is, everybody wants to be a millionaire, right? Everybody wants to have that seven figure funnel and so the idea of 30 millionaires really coming together and sharing their secrets in business is very, very appealing to even the more cold traffic parts of your audience. And what I would also say is keep in mind that you're not just making those 100 percent commissions on the sale, but sticky cookies guys. I mean because the one funnel away challenge is going to help people understand the power of click funnels for their own business. Because once they get that funnel launched and they really start to see the incredible value that click funnels can bring to their business, they're going to stay and you're the one that's going to be reaping the longterm commission of that. So if you are an affiliate and you're not promoting this, I don't know why because this is one of the best offers. I think you could promote as an affiliate. Speaker 2: 21:39 I love it. So I have to ask. Out of all 30, who is your favorite? Speaker 3: 21:43 Oh Man. I don't even hate. I don't even want to answer because first of all, all of them or so were so good. Everybody's been talking about trey. Trey Lewellen. I think his is one of the best because to me it was. It was so different. It's a little bit different than what we normally hear, I think, and he has a really actionable plan that anybody can do. I, of course, I absolutely love Julie. She talks about being a service provider. If you are just getting started in business, how you can really bootstrap as a service provider. Spencer meekum talks about affiliate marketing. I mean, Gosh, I don't want me on the spot. That's not even fair. They're all incredible for for completely different reasons, which is one of the unique aspects of this event as well. You know, if if every 30 day plan was the same, it would be. It would be boring, but trust me, that is not the case. Every single one is so different and yet you will find a successful elements running through them all. Speaker 2: 22:40 I again, I totally agree. I think the part that I, I liked the most as you were mentioning there is they're each different. The other thing is they're all different verticals. They're all different niches. It's not like these are just people selling info products. I mean, you've got Amazon sellers, you've got affiliate marketers, you've got book publishers, you've got agencies, you've got chiropractors, real estate. I mean, I mean there's something for everyone. It really is, and I think that's the part I thought was really the most important thing is so often people think, well, it doesn't apply to me. Listen, if you can't go through those 30 days and find one, one plan, all you need is one plan. You just find one plan. There's got to be one plan out there that will fit what did that, whatever niche or whatever vertical you're in or that you want to get in. Speaker 2: 23:23 And I seen a lot of people have been talking to them and saying, well, you know, I don't know which one to go. I'm like, just pick one, you just pick one. I don't care if you pick, just pick one and just go for that one is and implement it. It takes. Just literally go through it step by step, day by day, take the next 30 days, pick one and go through it and it's funny. We were talking about trade and I remember, Gosh, working with trey when he first got started with click is his whole thing was I'm going to do a funnel every single week and I thought, man, that's a lot of fights at this point. I'm sitting there thinking, you know what, if for some reason if you started literally and took one of those and just did one for the next 30 days, if that doesn't work, then do a different one. If that doesn't work, you're going to learn so much in the process that something is going to click. Something's going to work and again, I just, we wouldn't have this asset if it wasn't for you. Bailey and again, we're super, super appreciative for all the hard work and effort that you put into this. Speaker 3: 24:15 Thank you. It's been an absolute blast. One of the best things in my career so far. Hands down. Speaker 2: 24:20 Any other parting words? Speaker 3: 24:22 You know, I would just say the only other thing I would say is that for some people, because I used to work with a lot of beginning and budding business owners, that's, that was my target audience for a really long time in my business and I think that um, not only is this book perfect for them because we are starting from scratch, but the speakers did such an amazing job packing the value into each one of their plans, that the only to do it in 30 days might seem overwhelming to some people. So the only other thing that I would say is that when even if you look at that plan and you're like, wow, 30 days, that's so fast, you know, that's, that's, you know, that's going to go by and just a flash, go cares do it. Ninety days doing 120 days, you know, you've got the plan there, you can do it in your time. That's really what it's all about. The 30 days gives each one of the plans structure and I love that so much, but you know, for those of you who are looking at this and saying like, wow, that's so much, you know, it's, it's okay to do it in your pace. The point is you've got to plan a plan to success and like you said, just pick one. Speaker 2: 25:22 I love it. So from everything you've learned, what are you going to do differently? What are you going to take and implement into your own business? Speaker 3: 25:27 Oh, absolutely. So first of all, in my own auto web, in one of my own auto webinar funnels, I've already made some changes based upon the interviews that I did specifically with Julie stowing, Caitlin pyle, and Steven Larsen who were showing us behind the scenes. Again, in those premium interviews, you can only get when you upgrade about how they did their auto webinar funnels. There were some changes that they had done, some things that I saw in there that I wanted to do and implement. It's changes into my auto webinar funnel. That was definitely one of the big things, you know, I was already doing like the dream 100 thing in my own business because of the way I do summits, but I've seen how I can implement that concept into other things in my business outside of just doing a summit, so that's been cool. I'm really going aggressive on getting video testimonials for my products and my services because of how I've seen how all of these two common cold winters are using them in their business. I could go on, but those are just a couple of the ones. Speaker 2: 26:24 I love it. Well guys, Bailey enough. We're actually so excited. This whole virtual summit thing. It is so funny. It's one of those things where if you take a look, everything that was old becomes new again and this was summit's I remember when it used to be telesummits before we had the all the video and everything else and when I first got started online tell someone's were the rage and then everyone's stopped doing them and no one's done this whole virtual summit. So we actually have a special treat at funnel hacking live because Bailey's going to be speaking on stage about all the craziness, about virtual summits, how they work, how you can do it. So again, sit close to Bailey's Bailey. I know people are gonna. Want to know how they reach out to you? What's the best way they can connect with you? Speaker 3: 27:05 Well you can check out my website, Bailey, Richard Dot com or you can send me an email at contact at Bailey, Richard Dot com and I'd love to hear from you. Speaker 2: 27:13 I love it. Again, everyone were super excited. We are to go to 30 days.com. I don't know what more we can save you. We haven't told you enough reasons why to get it. Just go and read the sales letter and to the video. Hopefully Russell can, can make it better than weekend. There's no reason you shouldn't be participating in this virtual summit. It happens again on, uh, July, September, 17th, 18th and the 19th. So the way it's gonna work, I don't believe you don't like to tell people how it actually works on those days. Speaker 3: 27:41 Yeah, absolutely. So when you actually sign up@thirtydays.com, what you're doing is you're grabbing your free ticket, which means that you are now going to be put on the list in order to receive the links that you'll need to watch the free interviews when they go live on September 17th, 18th and 19th. But here's the thing, we are only going to be releasing 10 speaker interviews each one of those days. So 30 speakers three days, 10 per day, right? And you're only going to be able to watch those interviews for 24 hours each. They are only available for a limited period of time. So September 17th, the first 10 are going to go up. Twenty four hours later, they're going to be taken down September 18th. The second side goes up 24 hours later if they're taken down. Okay? So you will be able to watch the first interview, the face to face interview that I did with each one of the speakers where they're going through their 30 day plans. That's what's included with your free ticket. When you upgrade, what you're going to be getting is instant access to the membership area that contains all of those interviews so you can watch them anywhere you want as many times as you want for life. Plus those behind the scenes funnel hacking videos we were talking about, plus a physical copy, that 600 page book of all of the Thirty Day plans from the speakers plus the admission to the one funnel away challenge which starts in October. So that's basically how it works. Speaker 2: 28:59 That's perfect. If you guys have any question on virtual summits, I highly recommend you reach out to Bailey. Bailey. Richard is Richard Dotcom. Yep. Bailey, Richard R I c h e r t and again, huge props to you. Huge. Thank you for pulling this thing together. Again, it's far surpass whatever I even imagined you guys would have been able to pull off. So thank you very, very much. Thank you for having me. All right everybody again, 30 days.com. If you haven't gone there, please go there. Uh, today is, we're recording this on September the 10th and so literally a week from today is when it starts, so please go right now and register@thirtydays.com if nothing else at least registered so you can get the free access, but you'd be absolutely insane and crazy not to get, just upgrade to the premium so you get the, you have to get the videos now you can get, get the video starting today and you start watching them and getting go through finding questions you have. And again, if you promote it you also get 100 bucks. So I don't know what more I can say 30 days.com. Go there, Bailey. Huge. Thanks again and have an amazing day. Speaker 4: 30:05 You too. Hey everybody, thank you so much for taking the time to listen to podcasts. If you don't mind, could you please share this with others, rate and review this podcast on itunes. It means the world to me where I'm trying to get to as a million downloads here in the next few months and just crush through over $650,000. And I just want to get the next few 100,000 so we can get to a million downloads and see really what I can do to help improve and, and get this out to more people at the same time. If there's a topic, there's something you'd like me to share or someone you'd like me to interview, by all means, just reach out to me on facebook. You can pm me and I'll be more than happy to take any of your feedback as well as if people would like me to interview more than happy to reach out and have that conversation with you. So again, go to itunes rate and review this, share this podcast with others and let me know how else I can improve this or I can do to make this better for you guys. Thanks.

Sep 10, 2018 • 24min
Podcast Content Marketing And Building Relationships Through Podcasting - Simon Thompson - FHR #270
Why Dave Decided to talk to Simon Thompson: Simon Thompson is a podcast content marketer, and founder of Content Kite. In the past he has worked on major content projects for the likes of L’Oreal, Nissan, Disney and Nike to name a few. He now focuses solely on helping B2B companies establish authority and build relationships through podcasting. Tips and Tricks for You and Your Business: How much content is too much and what's the right type of content to produce? (2:00) How are you and your clients using podcasts to drive traffic? (4:29) Time management with podcasts (6:50) The 4 Pillars Content Kite focuses on (8:15) Pros/Cons of interviewing vs solo content podcasts (12:45) Quotable Moments: "There’s certainly no ‘one size fits all’ content approach." "Time is obviously the most expensive thing any of us as entrepreneurs have." "Be a guest on other podcasts. Because other podcasts already have the audience built; you just have to put your message in front of them." Other Tidbits: Look at a podcast as a win-win-win. The host is getting exposure to the guest’s audience and vice versa and the listener is getting value. Links: FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar ---Transcript--- Speaker 1: 00:00 Welcome to funnel hacker radio podcast, where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets, and how you can get those same results. Here's your host, Dave Woodward. Everybody. Welcome back to funnel hacker radio. I'm your host, Dave Woodward. This is going to be a lot of fun today. Ah, Speaker 2: 00:21 I wanna introduce you guys to a friend of mine basically who has been in the business world, has done huge things in the branding side, working for l'oreal, Nike, Disney, things of that, but now has his own company and is crushing it as far as all based on content, which is one of the main things we talk so much about as far as try to get free traffic and I'm super excited to welcome to the show, the founder of content type, Simon Thompson. Simon, welcome Dave. Thank you very much for having me on the show. It'll be a lot of fun. I've, so if you don't mind, tell people right now as far as what exactly is content kite and why is content so critical these days. So content content is a content marketing agency essentially and for the last two years after I left the corporate world where we're focusing primarily on, on blog content or text based content, so things like white papers, ebooks, blog posts, that kind of thing and had some success with that with some clients. Speaker 2: 01:16 But as you know, there's kind of this shift that's been happening for awhile now, but it's really sort of becoming relevant now into podcasting and video content as well. Just richer forms of content essentially. And so that's Kinda what we're primarily focusing on now, which we can get into why that is. But um, uh, yeah, I mean we can get enjoined now if you like. So we produce a ton of content. Obviously you've got funnel hacker radio podcast here that you're on right now and people listen to this. Russell has his own marketing secrets podcast, where do funnel hacker TV and we're always throwing a ton of content out there and people are always saying, gosh, you guys have so much content. How do people consume it all and why you guys spend so much time putting content on facebook and instagram and youtube, all these different places. Speaker 2: 02:03 So if you don't mind turning that over to you as far as how much content is too much and what's the right type of content to produce? Yeah, it's a great question. So I don't think you can ever produce too much content. That content that you put out. Like I follow a lot of it but I probably don't follow all of it and it's probably because like different people consume content in different types of ways. So some people prefer podcasts, some people just do not like listening to podcasts. Right. So it's not like the bale and video is the same text is the same. What I do like about podcasts is when when people listen to podcasts, they listen intently because like they usually doing something else. I might be at the gym or in the car or washing the dishes or whatever it may be. There's certainly no one size fits all content approach and I mean, to answer your question, yeah, I just don't think you could ever produce too much content. There's never too much student debt. There's always a way to give your perspective on things and give some more value to someone and no one's got not enough time for more value. They can always give more of that. Speaker 3: 03:08 I'm actually trying to find it. I was literally talking with Russell about this the other day. We just produced a piece trying to find it on my desk here. We've talked about this for a long time. No one's going to be able to see this bitch you. And it's really kind of our own little thing as far as free traffic goes. And the idea behind it was, um, we've talked a long time about this, the, and I've heard this probably from Gary v and others where, you know, you go back to the seventies, eighties, there was really only three networks and those three networks, ABC, CBS, and NBC here in the states. And since then, now with cable, everything else that, the attention span has just been so diluted. And so now we're starting to see from a content standpoint, instagram obviously is a big, is a platform that a lot of people play on. So it's facebook, so as youtube and podcasts are there as well. And so it was kind fun. We were talking about, you know, podcasts, they've kind of become the radio show of the olden days where people would tune in as much content. Youtube is kind of like the Sitcom, facebook's more like the talk show. And that whole reality show is kind of like instagram. And so when you take a look at content, uh, and especially with what you guys are doing, yeah, from podcast, how are you and your clients using podcasts to drive traffic? Speaker 2: 04:26 Yeah. Oh, well I'm in facade is when you produce a podcast, you have access to like these freight distribution channels. So just by putting your show into things like itunes, stitcher, Google play, if you convert it to video, you get youtube, you can automatically just get yourself like 200 listens per month, which was, you know, like not the, the greatest amount of, of listens, but it's exactly. And it's a really, really good start. Um, and like I said before, when people listen to podcasts, they're listening like, so they're really engaged. I mean, to get that condo of amount of engaged viewers of say your blog content, you'd probably need actually about a thousand readers to get like 200 that are actually going to read the full blog price. So that's one way. And then apart from that, uh, every guest, if you have an interview based show, every guest you have on your show is going to be a promoter of your show if you ask them to be. Speaker 2: 05:19 Because if you think about it, they, they kind of positioned as a, well perhaps an expert or an authority or someone who knows a lot about a given topic and so they kind of, if they share it, they're going to look good because they are kind of positioned in this, in this way. And so if you ask them, hey, would you share this out? Then that's another promoter who's going to, you know, send your message far and wide and share your brand as well. You have 50 guests on over a year that's 50 people who are promoting your brand and your content and if some of them have really big audiences, that's a hell of a lot of traffic that you can drive. You know, it's not going. I appreciate that because I get the question all the time. People go, I have a podcast and they're all seeing, well, so David, is it better when you have a. Speaker 2: 06:01 is it better to be a guest on a podcast or is it better to be the host of an interview podcast? So what's your take on that? Yeah, it's a really good question. And I don't know if there's a one size fits all answer. What I will say is if you're a business and you just want to get some leads quickly, uh, be a guest on other podcasts because other podcasts already have the audience built, uh, you just have to put your message in front of them and you can get some, some quick leads that way. However, if you want to play the long game and build your own audience who you can market to on a consistent basis when you want to, then you're going to nature on platform and that could be in the form of, of having your own podcast. So it sort of depends on what your goals are. Speaker 2: 06:45 There's absolutely nothing wrong with just going on podcast after podcast after podcast. But one thing we always recommend is do both. I mean, once you properly delegate and outsource or, or whatever you do when you have your own podcast, it actually comes down to a pretty small time commitment. You can just bring it down to just doing a call itself. And then going on another podcast is just doing a call. And that's like 30 minutes each time. So, you know, most founders or companies are gonna have a lot of calls every week, you know, whether it be five, 10, 20, could be more than that. It's just one more of those or two more of those. So I'm sort of depends on what your goals are really. So Simon, uh, you and your company, you guys help basically produce a podcast for other people, is that correct? Speaker 2: 07:35 That's correct. So help people understand exactly what that service does for them because time is obviously the most expensive thing any of us as entrepreneurs have. It's the most hardest thing to come by. And so I know for me that was one of my biggest hesitations when I started looking at doing a podcast with, there was no way I was going to spend the time to do all the tech and do all that crazy stuff that's required. So what does content kite provide? What does things people should look for if they want to create their own show? Yeah. So, so I mean, from, from an overall perspective, there's four main pillars that we focus on. Uh, so it's strategy, creation, promotion and conversion. Now I'll focus this around the production component because that's probably what most people are thinking of, but once you've got sort of the strategy, uh, created and what you want the show to be about, the production is really where most of the time commitment comes in. Speaker 2: 08:27 So things like editing the audio, you know, publishing it to your hose, get writing up, show notes, putting it on the blog, that's a really time consuming stuff and stuff that as a, as a founder can you, Tom can probably be better spent. So will help a lot in that area. Um, we also do a lot of things in regards to promotion. Uh, so a few things that I mentioned before, so making sure that you're in all the podcast directories for starters, and then promoting it on social media at working in with each guest to find out the best way that they can share it with their audience. And then the conversion point component is sort of multipronged. So we always recommend that every podcast has some sort of lead magnet or content upgrade that goes along with an episode or along with every episode, and I'm sure the listeners are familiar with this. It's a piece of gated content that you can call out on your car, say go to this link, sign up for it and that way you get someone on the email list and then Speaker 3: 09:25 so let's just do this live so you've got to link. So how would your work and what are they going to get? Again to go to [inaudible] dot com, forward slash Speaker 2: 09:36 funnel hacker, and that is going to send them to a free podcasting workshop, uh, which we'll go through our entire process, added credit strategy and produce the podcast and promote it properly and set up these conversion mechanisms. And so everyone who goes to that link is going to be added to a funnel. I'm breaking the fourth wall here and you'll see what a sequence like that might look like. Um, there's also, and this might be an entirely separate rabbit hole, which we might not choose to go down, but if you're a B to b business, podcasting is just a great way to build relationships and if you get really strategic about that, uh, then you can start to bring on like prospects who could use, you could potentially work with or referral partners. So that is probably a very deep rabbit hole. But that's kind of another element to this, this conversion component is, is, is building a guest list of essentially people you want to work with or people you want as referral partners, et Cetera. But let's go back to the content upgrade. Um, get somebody, let's stay on that for a second because I, Speaker 3: 10:44 one of the things, I'm in charge of all of our top line revenue and all of our business development opportunities and so I get approached all the time by people to promote, you know, Dave will promote you if you promote us. And I'm like, well, we don't promote other people's products or services. And they're like, well, there's gotta be some reciprocal going on here. And so I can tell you, for me, and especially for someone, if you're building a list and you're protective of that list as much as we are, um, one of the ways I'm able to protect our list actually is by offering people to come onto a podcast like this to where they know they're going to get some traffic. They know they can basically soft pitch, just kind of like you just did. So I'm aware, you know what you're, they're going to go to content kite.com, forward slash funnel hacker where they're now going to be added to your list. Speaker 3: 11:28 You're going to have the optimum market. And then obviously in exchange for that, they're going to get something. And so as a podcast host and as someone's trying to protect our brand as a business goes, it's actually a great opportunity for me to be able to bring other people on to give them exposure to our audience without and having a direct promotion. And so you guys who are in the same situation, we are as far as click funnels where you're trying to protect your audience. It's a great way of doing where the reciprocal basically if someone then most likely would end up promoting for us because they know they've got access to our audience and is in a podcast because the majority of most podcast listeners we find typically have higher incomes. They typically are bigger buyers. They're typically a much better client or qualified prospect than someone who might just be on a member of a facebook group. Speaker 2: 12:15 Yeah, exactly, and that's a really good point and it really can turn into a win win, win. So that sort of mechanism that I talked about before where you bring on a particular type of guests, whether they can benefit you in some way, you're also benefiting them by giving them access to your audience and at the same time the listener is getting value so the listener wins. You win as the host and the guest when. So it's, it's, it's a beautiful thing. Speaker 3: 12:39 I love it. So I get. The other question I get quite a bit these days is, is it better to have a podcast where it's just you talking and you're providing all the content versus you basically bring in like I am right now where I'm bringing you on and I'm interviewing you. So what are the pros and cons to either being a host where you're interviewing people versus having your own content that you're providing? Speaker 2: 13:01 Yeah, I liked the interview format for a few reasons. One is, as I just mentioned, it's, it's a great way to just build relationships. So if you interview whether it's your ideal prospects or referral or apartments, whatever it may be, you can build a lot of really solid relationships and if you're in like high ticket database services or a high ticket, anything really relationships of the name of the game. So that's one. The second is if you're doing a podcast longterm as a content marketing channel where your guests like free content that you don't really have to think about too much. Um, so it's, it's, it's just a lot easier. I mean, if, if you're doing a podcast where you talk where you have to come up with all of that content every single week and you know, whether you're scripting it out or not, it's still like a lot to think about and possibly not foremost, but um, Speaker 3: 13:54 it's just, Speaker 2: 13:55 I find less engaging to be a one person talking kinda show some people do it really well and it, it can be done really well, but I find when there's a conversation that just tends to be a bit more engaging and less so the top news incredibly interesting and something to share. I'm definitely on a ad hoc basis. You can do like a one off episode and share something that only you can talk about. Um, but in general it just, you can get a much more consistent result. Have you interview people for the, for those stories. Speaker 3: 14:28 That's interesting. I appreciate that. I know I've been going back and forth myself. I my times becoming, I'm getting smaller amounts of time these days to do podcasts and yet at the same time I'm still trying to provide a lot of content and so I'm starting to intersperse now some of my own thoughts just to be able to do it at whatever time of day I want and that's freed up. That's free things up for me and I've appreciated that. I don't know if my listeners like that or not. We'll see as the downloads, uh, whether they prefer me or my guest, but the other thing I've seen and I think you made mention of it and it sounded, I really appreciate it and that is especially in a B to b type of environment. The great thing about the relationships there, I was talking with Markus Maura, exactly how a podcast we just did. Speaker 3: 15:15 And he's a guy who basically he has, he's done, you know, 40, $50,000,000 now and this whole business is selling franchises in assisted living for a senior type of, of care. And it was interesting. He goes, you know, Dave, I don't know if I should do a podcast or not, and I'm like, man, if I were you, because he targets is really, really specific as far as his prospects that he wants there typically people in the medical field, but typically people who are currently working as a pharmaceutical representative and these are guys who were driving around, they got a ton of time. They're probably listening to podcasts and so it'd be really easy for him just to bring on his success stories and they're gonna be excited to share it and they're going to share it and typically they're going to share it with their other people who were the same place. Thank you. From pharmaceutical reps and so it's been interesting to see, as you mentioned there, the relationships that are created and the ability to share those because everyone loves to brag about I was on a podcast or I was on this or something like that, so I think that's super critical. As we. I want to talk to you real. Go ahead yet some middles. Speaker 2: 16:14 No, no, no. I was just going to echo your point. I'm in as channels like all day, email and called outrageous. Just get less and less and less effective. Just having a white to be able to access your primary audiences is more important. Yeah, Speaker 3: 16:31 I love that. So tell people how they can get started because I know that's always the hardest thing. It seems like this overwhelming task. I know it was for me. I was, I remember I went through, uh, John Lee Dumas, of course, a paradise podcast, podcaster's paradise, try to learn all that kind of stuff and I realized, you know, I don't have to learn all this stuff. Somebody else can do it for me. So what if a person, obviously you mentioned there's four different pillars. One of them was the strategy aspects far as identifying what your podcast is going to be about. What are some of the things people need to do and how, how can they get started? If a person wanted to have a podcast out in the next month, what would they need to do? Speaker 2: 17:05 Yeah. So the first thing I would say, and I know the word strategy can sound like really wishy washy at times, but just like put something down and committed like one page, who do I want to speak to is the audience and who do I want to get on as my, my ideal guests? Right? And you just start to map that out a bit. That will just, you'll find it will help you in. It will inform so many decisions down the track when when you sort of go, should I do this? Should I do this? Once you have that going on, so do that for status and then from there it's literally just download, zoom.us what we're using right now to record this and start having conversations with people. You can get fancy box if you want to, but you really don't have to like at the end of the day, you will wait given for sub optimal audio quality at the start, just get a feel for whether you like it the next spot, the production process. Speaker 2: 17:54 Maybe you want to edit your own episodes. I just don't recommend doing it. If you plan on being consistent with it, you might have all the fire in the world when you first get started and you're like, I can do this every week, but you will notice if you're a founder of a company or you have any sort of other job, asshole, you just want to consistently like, well, maybe I shouldn't say you just want, but I have never ever seen it done consistently, but someone edits Aaron show and that have a show that goes for more than, well, I think like seven episodes is the magic number, like 90 percent of shows drop off, popped off to seven episodes. So find someone to delegate all of that nitty gritty production work to um, and, and, and just be focusing on the content itself and having the conversation. And then from there it's just promoting it. So asking all your guests to share it out, uh, creating a lead magnet that you can call out on the show to, to turn listeners into leads and a happy days. It's not that simple. Speaker 3: 18:55 Well, I can say I went through the same thing. So from a strategy standpoint, when we originally created this, it was a funnel hacker radio, actually, it was click funnels radio at first, and so it was clickfunnels radio and we want to basically, it was going to be clickfunnels listeners and I was going to interview success stories. That was our strategy. We ended up changing it to funnel hacker radio as we kind of did a rebranding with funnel hacker TV and funnel like a radio, um, but, uh, it then grew to expand to be other people who might be able to provide added content or benefit or value to our listeners, you know, people like yourself who could then help them in building their businesses. And it's been interesting. Uh, I did, I think I edited my first three and then I was like, I'm done. I tapped out, had to have someone else do it because it was just too much time and everything that, uh, so I, I appreciate what you've been mentioned that you think you're going to do it at first. And it's like, you know what? This is a waste of my time. Speaker 2: 19:51 That's just it. It's not the best use of your time, like you know, if you're a founder or partner in a company, it's like you got better things to be done than editing mode here. Speaker 3: 20:02 I totally agree. Well, as we kind of get close to wrapping things up here, tell me what are the, any other tips, tricks, things you'd recommend people who want to get to a podcast up and running what they should do? Yeah, sure. Speaker 2: 20:14 The main tip and the main takeaway I would say to people, and I just don't think a lot of people do this when they have the podcast, is it just asked every one of your guests if they will share the show. Um, it, it is just the number one way to get a show out there. They used to be this kind of playbook, like if you google how to get a podcast, listen to the way you know how to get a ton of downloads via your podcasts. There's kind of like this playbook of, you know, ask all of your friends to write and review, get a bunch of people to subscribe and you'll get into new and noteworthy in itunes and then just happy days and thousands of listeners that doesn't work so well. It can work, but it's not, it's not like a shore thing anymore, so you need to get a bit more inventive with how you promote the show and the number one way that we found is just to have every guest to be a promoter of the show. Aside from that, the other thing which I've already mentioned is just get strategic about who your guests are. If there's someone who can first of all offer something to the audience, then start to think about, you know, could I build a relationship with this person? And then could that relationship turned into a potential partnership or a sales conversation down the road. And as long as it's a situation where everybody wins, you know, there's nothing wrong with you. Also benefiting from that relationship as well. Speaker 3: 21:36 I love that. I think that's probably the biggest mistake I made was I never asked anybody to promote it. You'll be my first ask, I guess a 100 percent, but no. Honestly I think that's, for me, that was probably the biggest mistake I made. I would encourage others to to make sure they do ask you. It's just such a win win. I think it's an opportunity and I think a big reason that Speaker 2: 22:01 that people don't do it as is they think they're putting the other person out or asking something that they want, want to do, but like they generally want to do it because as you said before, like they look good in the podcast and it's like that. They might as well people share things that make them look good. By having someone on a podcast, you make them good, so it's not a big ask. Speaker 3: 22:22 Well, I mean I'm over 250 episodes in and I've never asked, so we'll make this inefficient. My first one I'll do, I'll do a better job or my assistant will get. I will. Not that you didn't add additional listeners, but definitely we always do it again. I appreciate your taking the time. Speaker 2: 22:41 What was that call to action one more time for people that were wanting to find out? Yeah, so it's content kite.com, forward slash funnel hacker, and it's a free podcasting workshop which basically takes you through eight is zed, how to start a podcast that gets listened to and producers leds. Speaker 3: 22:58 Awesome. It'll be in the show notes as well, so again, I appreciate everyone's listening. Simon, thank you so much for your time today and we'll look forward talking to you soon. Thanks for having me on. I appreciate it. Jason. Speaker 4: 23:08 Hey everybody. Thank you so much for taking the time to listen to the podcast. If you don't mind, could you please share this with others, rate and review this podcast on itunes. It means the world to me where I'm trying to get to as a million downloads here in the next few months and just crush through over $650,000 and I just want to get the next few 100,000 so we can get to a million downloads and see really what I can do to help improve and and get this out to more people at the same time. If there's a topic, there's something you'd like me to share or someone you'd like me to interview, by all means, just reach out to me on facebook. You can pm me and I'll be more than happy to take any of your feedback as well as if people would like me to interview more than happy to reach out and have that conversation with you. So again, go to Itunes, rate and review this, share this podcast with others and let me know how else I can improve this or what I can do to make this better for you guys. Thanks.

Sep 7, 2018 • 17min
How To Choreograph An Event For Maximum Profits - Dave Woodward - FHR #269
Dave Woodward discusses his recent experience at Dana Derricks Dream-100 Event. Having a great time, Dave carries forward the momentum of his experience by discussing the importance of event choreography being critical in executing a successful live event. Tips And Tricks For Event Hosting: Always let your VIP members in first. Make sure to control the room and the stage presence. Using the proper equipment. Setting the tone and energy during introductions. Creating a sales table and taking donations. Having the proper supplies to give the guests. Create an agenda to follow. Quotable Moment: "The choreography that has to take place at an event is super critical for you. If you don't have a checklist, if you don't write things down, you just forget about it." "You have to train the audience how to buy. You have to train sales." "Choreograph the content based on the results that you're trying to get." Other Tidbits: Dave goes into great detail on setting the stage, energizing the room, team member construction and much more. He sets the bar and challenges you to get out of your comfort zone by hosting your own event and maximizing your profits at the same time! Links: FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar ---Transcript--- Speaker 1: 00:00 Welcome to funnel hacker radio podcast, where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets, and how you can get those same results. Here is your host, Dave Woodward, Speaker 2: 00:17 right everybody. I was recently at a dear friend of mine's event and want to kind of talk to you about vet choreography. So recently I was actually attending day the end of Derek's dream 100 con and if you don't know Dana, Dana is. There's not a guy who gives more of himself to everybody more than data. This is a guy who is a last funnel hacking live. He won our inner circle member of the year because he literally just gives and gives and gives and gives and gives to anyone and everybody I. he's also been known as the guy who's literally have had books that sell for 2000, 4,000, 2000 and $5,000 for a book. This is a guy who knows his stuff. He is totally on top of his game and one of our two comma club award winners, the nicest guy in the world you'll ever meet, also known as the goat farmer. Speaker 2: 01:03 A dear friend of mine and a guy I just am so impressed with everything that he's doing and he's just always out there giving, giving, giving, giving. And so I had the opportunity of just flying out there with a wrestling with melanie to wrestle with speaking at his event. And it was fascinating for me to, to see how all of us have our own strengths and when you do something new, it's new and if you don't have instructions or guidelines, it's kind of like, oh shoot, what do I do next? And so what I want to do is kind of go through some things. Um, as I was watching an event unfold, uh, the pros, the cons, and almost kind of create a checklist for you guys. If you're ever going to do a live event, things you need to be aware of. So first of all, I've, I've literally been going to events for at least the last 15 years and prior to events even before that, uh, most of the time when I first started, that was basically going as an attendee. Speaker 2: 01:57 Uh, recently since then I've done my own events. I've done obviously a ton of events from funnel hacking live and events for click funnels. And there is, it's always fascinating for me to, to see the different things that have to take place. And I want you to understand there's an, there really is a choreography. It's like a dance that takes place whenever you're going to host an event. Uh, I saw the same thing when we went out two years ago to grant cardone's event with Russell. There is a guy, again, he's been crushing it for years, but it was his very first event and granted they were able to put 22, 2100 people in any event and literally less than 60 days, which was off the charts. Unbelievable. But there's certain things to get the maximum profit out of the event that you need to do. Speaker 2: 02:40 So when I was at grant's event that first time, uh, we were talking about, well, do you have sales support staff there? It's gonna help us as far take an order for him. She's like, oh no, no, no, what were you. All we need is just rustled when it gets up, just sent, we'll have a booth out in the lobby considering we're not to the booth and they can, you can just swipe cards there. And I'm like, Whoa, Whoa, Whoa, Whoa, Whoa, no, you cannot do it that way. There is a psychology that takes place. Any event. And they said, oh yeah, okay, then we'll, we'll get you support. No problem. Well I got there that first time and I was like, where's all the support? And they're like, well, we got like two people for you. I'm like, no, no, no, no. You've got an audience of 2100 people were expecting on selling 20 to 30 percent of his audience. Speaker 2: 03:22 And they're like, what, what, what do you mean? How do I just totally baffled they're mind. Fortunately Alex and Layla for Mozu were there and a Adam t came up and had a couple of other people. We literally have had like six people who just manhandled this crazy, crazy event and we ended up doing, you know, I think $800,000 out of the event and just blew, blew away grants whole team. They're like, I've never seen this done in grant was like, okay, there's something to this, so my only reason telling you this is I want to make sure you understand I'm speaking from having been to a lot of events and seeing what works and what doesn't work and the choreography that has to take place at an event is super, super critical for you. So some of the main things, and again, a lot of stuff, you're gonna go, oh yeah, yeah, of course I'll do that, but if your don't have a checklist, if you don't write things down, you just forget about it. Speaker 2: 04:16 And it was so fun being there with Dana because some things just kind of forgot. It was like, oh shoot, I forgot about that and I want to make sure you guys are aware of this as you're pulling stuff together. First of all, I'm always make sure that the doors are not just open and people can randomly come in. This needs to be an event. It has to be something where music is playing and it's gotTa. You have to control the energy of a room. The energy of a room is one of the most important things you'll ever have happened at a live event. So you've got to make sure that the doors are closed, that there's pent up demand that people are standing outside waiting to get in. And again, if you have VIP is you always want to let your vip stand first and gives them that first opportunity to feel like I'm special. Speaker 2: 04:58 I'm, if, if you're going to be in a situation like with grants, he was selling different types of tickets, um, where there was a section for vip section for general admission is section four a platinum. Make sure that those are roped off. There's people guarding those seats. No one else gets them. So they, these people feel special and feel like this is their thing. I'll make sure that when the doors open, people are being greeted, that there's a ton of energy, high fives, things are going on, and that the music is very, very high intensity music. Um, it, and it needs to be loud enough to make sure you get people's attention. You don't want to have just something subtle plan in the background when people are talking. You want to basically control the room. And so as people come in, that's going to be one of the very first things. Speaker 2: 05:44 You want to make sure that happens. The other thing is you've got to make sure that the stage presence is, is real and legit and is somewhat uninspiring. Um, again, I please understand what I'm talking about, Dana. I'm not picking on. He's a dear friend and we had a ton of fun just working with them to make some tweaks out. One of the things you have to understand is if you're going to host an event and you're expecting to sell at the event and make money at the event, it's got to look right, and one of the things that really truly matters is the stage itself and the lights and the projector. You've got to make sure that you have a very, very high lumen projector and a these days. If you're playing video, ideally it's an hd projector. You got to make sure that when you're taking a look at this kind of stuff, that the screen connect screens are really weird as far as sometimes you can have a projector and even though the projector is really good that the screen is, is gray and it doesn't reflect well enough, it basically absorbs the color. Speaker 2: 06:43 And so you want to make sure that, that you've got a very high intense ca projector and the screen will receive the light that's being projected on it and that doesn't dim it. Uh, with that said, the other things you want to make sure is, as far as microphones, there's nothing more frustrating for people if they can't hear what the person's saying. So you've got to make sure that the mix, you'll always bring literally a ton of extra batteries. These microphone batteries, they just get consumed like crazy. I don't know what it is. They'd go dead. It's so make sure you've got extra mix and they have extra batteries. Uh, make sure that you always want to have like Lisa Lav mic, if not a headset mic where the person who's speaking doesn't have to actually hand hold the mic. Also, make sure that the introductions of these people, the introduction for ever speaking on your stage is massively critical. Speaker 2: 07:34 It's got to be an introduction where the person comes out with massive credibility. You do not want the person having to all of a sudden start to spend the first two, three, four, five minutes of their time trying to energize the room and trying to get the energy level up. Because realize, as people are listening, they're gonna. Everyone vibrates at a different level and the energy that you bring on an introduction, we'll set the tone for how people actually respond to that. Um, another thing as you're taking a look at a, if you're going to have a q and a, there's a couple different ways of doing q and a's. I've seen it done both ways. Uh, Mike runners is one way. The other way is actually just having a in like two of the aisle in each one. One of the aisles just having a mic stand and have a mic stand there specifically just for the q and a. Speaker 2: 08:21 So what it does is it allows you as the, as either as the speaker or as the host to know how many questions people actually have. And then you can cut people off as well. So know what, we're only taking two more questions that way. More people don't get behind the line, otherwise you've got these random got random people always getting up or people trying to run back and forth or you're throwing boxes. Uh, you know, Mike Boxes. So you want to make sure that you're controlling that room on the very first day. One of the things we've found that works extremely well is you have to train the audience how to buy and when you're trading an audience how to buy some of the things that matter. You got to know, you've got to let them know where to actually go to buy and we typically will always have to believe in the back of the right of the room or in the center of the room is the actual table where we are. Speaker 2: 09:08 That is where sales take place. You have to train sales and on the very first day I always recommend you have have some sort of charity type of donation where it, first of all, it helps people, makes them feel good about contributing to something else. It also trains them on where to go to actually submit their order forms and I know people are. I go back and forth, people will all the time said, Gosh, you know what? You guys are a technology company. You guys should just have order forms. They just go online and do the order form online or create an APP and do it that way. In fact, it grant kronos last event down in Mandalay Bay, everyone, they had all the speakers, they want all the speakers do it on an app and I'm like, no way, no way. I won't do an APP I want. Speaker 2: 09:50 I want people to see other people coming and creating this whole stage rush or the back of the room rush where there's social proof from that you don't see on an APP. You don't see social proof. There's no urgency, there's no scarcity. You'll always think, I will do it later, so I highly recommend that you always spend the time to make sure that you have order forms printed. You want to make sure that the what they're buying is clear on the order form and that the credit card and the information is there as well. If you're putting in phone numbers in a or even on email addresses, I highly recommend even put the little boxes in so it slows people down. Otherwise they write real fast and you can't see it. So the boxes I've seen it actually slowed people down to get him more, to print a little bit more legible. Speaker 2: 10:34 Uh, the other thing is please pay attention to when people are coming in. You want to make sure that you have a notebook and pens available for people. Don't assume that people are going to come to an event with a notebook and a pen. Uh, we actually, when we did a grant cardone's Tedx event, we actually stuffed pens into every single seat pockets. Again, we're, I'll talk more about that event later, but just realize you've got to make sure that people have a pen because you want them filling things out, especially order forms. So make sure that you always give them a pen and with that, give him a notebook. A lot of people always ask me about, well, what about the agenda? And we have an agenda all the time. I'm a huge believer if you're going to have an agenda, it's basically it starts today at 8:00 and it ends at 5:00 and that's how they need to know when to get in and when to get out. Speaker 2: 11:23 A last thing I want is people picking and choosing which speakers they're going to listen to and then going out and doing their own business. I want them to know that, hey, I you dedicated time, you took time away from your business to come to our event. I want you to hear at the event it's, we spent a ton of time making sure that people have, are getting a lot of value out of it, but I want to make sure that they're, they're getting that kind of stuff. Another thing is understand that, um, when you're, when you're looking at at lunchtime, seen people go a couple different ways on this and sometimes people are like, you know what, we're just going to go right through lunch and people can take their own breaks or you don't. We've got 2000 people in a room and we're getting them a half hour for lunch. Speaker 2: 12:04 Those things, they just don't work. So you need to really, you've got to look at your outline, your and your. And again, this is choreography. You've got to know what does the hotel actually have available. If you were to send 100 people down to the restaurant, can they take care of that? Could they take your $500? Do you need to actually have brown bags brought in for them? Or if you're going to send people out, what are the restaurants nearby and how long is it going to take them to go to the restaurants and come back? Uh, it was kind of fun. Funny Dana. It was like, oh shoot, I totally forgot about lunch and the rest are really. Didn't have half as much to kind of take care of him. So he just told everybody, you know what, why don't you guys all at this time just order uber eats and they can bring their lunch to you. Speaker 2: 12:43 Which again, I love Dana because he's so quick on his feet. He's like, Oh crap, I forgot that. Well, this is how we're gonna. Take care of it, but be aware of those types of things. The other thing is understand when it comes to selling these days, people don't like to go to events to be pitched the whole time and so you really need to identify who are you going to be, your key speakers who are going to sell and then who are your speakers are gonna, provide massive content and you want to make sure that you choreograph the content based on the results that you're trying to get and usually if you're having a vet, you're going to sell something as well, so if you're selling something, you want to make sure that the other speakers are are basically amplifying your message as far as the need of what it is that you're going to be presenting or what you're gonna be selling. Speaker 2: 13:26 I'm one of the things that I find is super critical and especially when you're first getting going, you don't spend that much time and that is the amount of of team members that you need adding me that. So you're always going to need to have. I'm. I don't care if you. If your event is a hundred people or more, you need typically at least three, if not four team members there to support you. You need one team member who literally supports you the entire event, their jobs doing nothing else, but to make sure that you are stress free and everything is going perfect, and so it literally is your assistant, your assistant at the event where they have no other responsibilities to do whatever it is that you ask them to do. Whenever it is that you ask them to do it. Some things you wanna make sure is that you've got water for your speakers up on stage. Speaker 2: 14:11 You want to make sure that you're super hydrated yourself. These events are exhausting and you've got to make sure that you have everything that you need. Um, the other team members are going to be team members who are going to be there basically welcoming people when they first come in and there'll be team members who were there to support the sales process, uh, taking order forms. There'll be there to, for questions. They're there to run the mix. If you're running mics, you typically, again, I can't stress the importance if you're going to put on event, you're going to spend a lot of money because you want to generate a lot of money out of this and so be aware of those kinds of things. Some of the other things is you want to make sure that your order form is super, super. People know exactly what they're going to get, how they're going to get it, how it's going to be delivered, and if they have any questions about who they can reach out to. Speaker 2: 14:59 I'm trying to think as far as anything else here I've got, uh, some of the main things I really, I can't stress enough is, is the technology and equipment that you have there, the music, the sound, the lights, the screens, all that stuff is highly, highly critical. Especially even far as backlights. You want to make sure that you've got back lighting and that the other things are for a speaker, they want to have a confidence monitor. A confidence monitor basically tells them because they've got monitored, they're projecting up onto a screen, whatever their slides are, they need a confidence monitor in front that tells them how, what is their slide there on and what's the next slide. I've seen a lot of confidence monitors where it's just a slide line there and even though they know their presentation, they. It's stressful when you're up in front of people, you're like, oh crap, I forgot what's the next slide, so make sure you have both on a confidence monitor at the bottom where it's just for the speaker to see what their current slide is and what's. Speaker 2: 15:53 What's the next one going to be? In addition to that, you want to make sure you have a countdown timer there that people see the speaker sees no one else does and is counting that down because you want to stay on schedule. There's nothing more frustrating than getting way behind because what happens is the only person that's gonna hurt most is going to be you. So anyways, those are a couple of different things. Again, Dan did such an awesome job. I was so proud of him. The thing I love about Dana is he was out there just crushing it and, and just did it all without even worrying about anything else, but just making it happen. So take action. Put together an event. It's I highly recommend you will find out more about yourself putting together your own live event than you ever imagined. So I have an amazing day. Speaker 2: 16:34 Again, thanks so much for listening. If you don't mind, I would love any comments you have. If you're liking this content, feel free to send me a facebook message, pm me, or send me an email [inaudible] dot clickfunnels.com, or obviously I'd love the comments or go on to itunes and rate and review this. I really, I'm trying to find out if this is the type of content and the value that you would like to receive. We're coming up on 250, 300 episodes now and I want to make sure this is the format that's really working for, for you guys who are spending the time who were dedicated to listening to this. So please, I appreciate the feedback. I literally, when I read every comment, I read every email and I just want to know, so thanks again and have an amazing day. We'll talk soon.

Sep 5, 2018 • 46min
Man Up - Bedros Keuilian - FHR #268
Why Dave Decided to talk to Bedros Keuilian: Bedros Keuilian is a best-selling author, speaker, and business consultant. He is the founder and CEO of Fit Body Boot Camp, one of the nation’s fastest growing Franchises. Talking about his upcoming book launch, Man Up, Bedros gives insight into his journey through entrepreneurship and what he has learned. Tips and Tricks for You and Your Business: Running A Business vs. Running A Hobby: (6:20) The Concept Of Leading Yourself! (10:45) The Business Not-To-Do List: (23:49) What Are The 6 Pillars Of Entrepreneurial Leadership: (33:00) Quotable Moments: "It’s not a light switch, it’s a dimmer switch; sometimes it goes up, sometimes it goes back down. And over a 3-5 year period, I became an effective leader." "You are not going to build an empire with a group of employees. You are going to build an empire with an effective team around you." "Create an environment where your employees don’t want to let you down." Other Tidbits: Bedros elaborates on the 6 Pillars of Entrepreneurial Leadership he has discovered along the way and how they apply to businesses in general. He discusses the ups and downs he encountered along his journey and how he dealt with adversity. Bedros enlightens us on his 5 percent rule! Links: FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar ---Transcript--- Speaker 1: 00:00 Welcome to funnel hacker radio podcast, where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets, and how you can get those same results. Here's your host, Dave Woodward. Every welcome back Speaker 2: 00:18 funnel hacker radio. I'm your host, Dave Woodward. Today I am so excited. I have a dear friend. I have. I've watched this guy, his ups and downs, and this is a man who I am so honored to have on this podcast. It's A. We've been trying to get this thing scheduled for awhile now and his scheduled, my scout does didn't meet. He's the author of a cool, crazy, amazing book that's coming out this September called man up, how to cut the bull crap and kick butt in business and in life. And for me, it's honestly, first of all, fueling welcome to the show. Well, thank you. Thank you. Thank you so much, Dave, for having me. And, uh, I'm, uh, not only a big fan of yours, but also what you and Russell and the whole team there click funnels have created because we are adamant users of the click funnel product for us. Speaker 2: 01:02 Obviously we appreciate that for those of us who may not be familiar with Pedro Ceo, he's basically built a massive empire in the fitness business and he's got tons of different businesses. But one of the ones I'm, I love the most is just fitness a fit body. Boot camp's a as on track year to have 2,500 franchises by 2022 and has been just crushing it. He's a guy who's a massive leader, is, owns a ton of interest in other private companies. But the thing I'm most excited about as far as bringing bedrooms back on my podcast is this is a man who actually walks the talk. This is a guy who has been through a lot of the entrepreneurial battle. Uh, you know, we were talking just briefly about this whole idea of having a Gary Vaynerchuk and our, our big Guinness World Book of Records thing last year. You know, Gary talks all about hustling and stuff, which, yes, there's an element of that. Speaker 2: 01:52 The part I like most about this book and most about you bedrooms is there's hustle, but you have this amazing ability to keep a balance with your family and we're talking about your son Andrew and your daughter chloe and Diana and, and just the, your ability as an entrepreneurial leader to run a company that is Ben Again, Inc. Five hundred last two years, a fastest growing franchises by ink as well. I mean, just your accolades go on For miles and miles, but I think the part that's the most exciting thing for me is you're the real deal and that's not always the easiest thing to find in business when you take away all the instagram and the facebook and everything else. When it comes down to it, you're real. And I appreciate your friendship. And I remember, I think it was, um, interest. We were at a, you're a fitness business summit in la jolla and we're out in the mastermind. Yep. So we were there again, I was there learning how to run a mastermind from big grows and as bedrest was we went across the street and we were sitting there at the steakhouse after all was said and done and you started talking about this book is man Speaker 3: 03:00 up idea and what you're going to go through and if you don't mind, if you could just kind of tell people, first of all, for those of you guys are listening, you have to understand this book is, is really the history and the life lessons of having a massive business literally almost stolen away from him at three year journey of regaining it back and I wanted to bring them on the podcast right now because everything he talks about applies to you and your business from the leadership standpoint to your own individual self. And so metrics, if you don't mind just kind of dive in here. I again, I love the book. One thing that I want to talk to you about. First of all, I've been talking to her. Let me give you a breath of fresh air so you can actually say something before I have you got so many questions. Speaker 3: 03:39 I'm gonna ask you. Well, let me just tell you this and, and with all the compliments that you gave and I appreciate that and we're dear friends. There was a time in 2011, 12 and part of 2013 that I felt like such a hypocrite and an imposter in my position as founder and ceo fit body bootcamp because while fit body boot camp, we started fit body bootcamp in 2010. We franchIsed in 2012 and in a very short period we've grown to now almost 700 locations and our goal is to get to 2,500 locations and we're on pace for that. In 2012, 2013 men, we were losing more locations than we were gaining. I had gained almost 40 pounds of fat I was taking every evening. I was taking nyquil and a vicodin to go to sleep and when I would wake up in the morning in order to get out of my mental fog from the nyquil than vicodin, I would take adderall and some kind of pre workout. Speaker 3: 04:37 just just function. I had massive resentment towards my towards my employees. I had this, this functional adversarial relationship with my business partner in fit body bootcamp at the time and I hated my life and I felt like I was a true imposter and I realized in that time, and this was when I had about six or seven employees. I realized in that time that dude, you're a bad leader. I was just an ineffective leader. And for years I was a marketer. Now as a marketer, you and I know dave, that, hey, you know what? If you've got a good product or service and you can create a funnel and run ads to it and make that funnel produce money, then you're doing good. And as things go on, you might then grow your business where you get to second or third employee to deliver more support or service or help out with a sales process. Speaker 3: 05:29 But what happens when you actually look at your business and you go, gosh, I've got the potential to build a 20, 3,100, $200, million dollar company and then you go, I'm going to do this. So I knew that fit body bootcamp can become 100 million dollar company. What I didn't realize was I was literally putting a supercharger on a 79 toyota pickup, which was a car that I actually owned and I expected the supercharger to perform to make this car perform when really the car did not have the capabilities to the leader myself. So I had a business that had potential of 100 million a year, but the leader was so weak, so Ineffective that I literally almost went out of business and almost destroyed my marriage and my family life. And so, um, it was a product of that that I decided that I need to figure out how to become an effective leader. Speaker 3: 06:24 And over the next three to five years, people always asking me, you know, so what's the secret to, to leadership? I hear your book has six pillars of leadership. If you can just tell me that I can become a better leader. It's not a light switch. I always tell people it's a dimmer switch that goes up. Sometimes it goes back down and over a three to five year period I became an effective leader. Now I wrote the book so that I can help people ascend to their leadership role faster, more efficiently. Um, but really that's where it started. Man. I was a hypocrite and an imposter. And today I'm a better version of the leader that I'm going to become. It's still a work in progress, but my company's numbers show for it. Speaker 2: 07:05 I love it. So you actually just have you introduce yourself. You did so much better than I did. I know what I want to ask though. I really do want to address what you just talked about and that is this whole idea as far as being a hypocrite or the imposter because one of the things we hear a lot in a lot of entrepreneurs, I mean I've done it myself where it's like, you know, I'm going to fake it till I make it and if you don't mind, if you kind of expound on this whole idea is yeah, there's an element of faking it till you make it, but also how do you get out of that, that feeling of being the imposter or the hypocrite and actually starting to run a real business versus just a hobby. Speaker 3: 07:38 Yeah. And you know what? There is some valid need to fake it till you make it. And what I mean by that in one of my favorite movies, catch me if you can, which was the story of tom hanks was in it and also the dicaprio writing. This guy was a con artist and tom hanks was the fbi agent and in real life the con artist, just like in the movie, taught at a university level class. Like for an entire semester, and he, he, he taught, he gave quizzes, he gave tests and you get grades and once they caught this guy in real life, they said, listen, you're a con artist. We know how you, how you were able to con people out of money and get on airplanes by conning people, but how did you Speaker 3: 08:23 con your way into being a professor for an entire semester? he goes, all I had to do was be one chapter ahead of all the other students in the class and he was just teaching a chapter ahead and he was reading the same book that they were, but he was a chapter ahead and so to me, faking it till you fake it till you make it is that you're doing it, but you're just barely ahead of the people that you're either teaching or selling to or servicing. There has to be a. The next level comes Speaker 3: 08:53 when you have to be truly demonstrate proof, demonstrate proof. For example, we'll use russel as an example, like one of his first products, the old potato gun that he created, and then he created an ebook that teaches you how to make your own potato gun. Well, that's great. He made the potato gun. He had fun with that. He goes, hey, people are actually searching out how to make potato guns. I might as well make an ebook out of it and sell it and make some money. I'd say that was fake it. You make it like that was a. We all bump into that accidental entrepreneurial spirit and oh my gosh, people are actually paying me for this, but then as time goes on and he writes his books and he goes into many different ventures with click funnels, like now this is a leadership position that he's in. Speaker 3: 09:32 He's leading a company. He's having to look forward. He's looking to communicate. He's. He needs clarity of vision so the entire team can be on it. He must be decisive because between competition and between marketing and between the economy and the opportunities available, all those things can shift and a strong leader must be decisive and pivot because indecision costs entrepreneurs more time, money and market share than making the wrong decision, and so yes, we all start off as fake it till you make it, but at some point we have to grow into our entrepreneurial skin and be willing to take bigger risks, have those tough conversations and communications, have even greater clarity of vision, be super decisive and go from having a group of employees to a high performance team who is on board with the vision of what clickfunnels, where click funnels is headed and knows that we have to execute this plan because it's us against them. A team team member has an us against them mentality where employees just simply want to come in, clock in a little late, clock out, a little early, do the bare minimum, and off they go. Right? I mean, you're not going to build an empire with a. With a group of employees. You're going to build an empire with a, an effective team around you. Speaker 2: 10:46 I love that. You know, when the, I, as I was going through your book, man up the, we talked about these six pillars of entrepreneurial leadership and you kind of broke it down into three different sections and leading yourself. That was such a cool section as far as. So often we talked about leading as a team leader and you're kind of alluding to the fact as far as what russell is doing a leading yourself. For me, it was such a foundational thing. I think a lot of people, they kind of skip that. Oh yeah. I'll do that later if you don't mind. I'd like to kind of talk a little bit about this whole concept as far as leading yourself, Speaker 3: 11:17 you know, and in the six pillars of course, and the six pillars or this self discipline, it's clarity of vision, meaning what do you want your company to go and by when and what's the path. So vision is all about what do you want and when do you want to buy? Um, and of course then there's decisiveness. There's effective communication, there's emotional resilience because lord knows as entrepreneurs, we go through some emotionally challenging stuff that other people simply wouldn't understand. The risk and the exposure that We put ourselves against, and of course the sixth and final pillar is having a high performance team to help you execute your vision, but you know that self discipline piece, the leading yourself is so important. Most leaders, bosses, founders, ceos, whatever you want to call them, believe in this top down leadership meaning I will say, and you guys will do, and that's that, and that is called I call that half to leadership. Speaker 3: 12:10 Your employees or team, they feel like they have to do it. Otherwise they're going to get reprimAnded or yelled at, possIbly fired the leader who's more of a servant leader, who practices what he preaches or what she preaches and his self discipline, which is why self discipline is pillar number one. Leading yourself leads by example says, you know what? Here's what we have to do and here's what I want you to do, and the team wants to do that because they see that the leader is authentic. So self discipline comes from do the work first. If you expect them to show up on time, you show up on time. First you expect them to be ready during meetings, be ready first. If you expect them to be clear in communication, you better communicate more clearly. If you expect them to do the marketing effectively, you better be clear on how you want them to market and how much of a cost of lead should be in and what are we looking for by will conversions and lifetime value of a client. Speaker 3: 13:02 BecAuse the moment you're unclear in any of that, your team goes imposter, hypocrite, and all of a sudden you're half to leadershIp instead of the one to the one true leader. If your team goes, you know what, I want to do this for him or her because I believe in his or her vision and I want to do it for them. That's so much better. My team hates letting me down. They'll take getting written up by our two vps over letting me down like, okay, great. WrIte me up. Just make sure he doesn't find out. I'll never do this. Over again, because I've been so lucky, so fortunate to create an environment where they don't want to let me down and I remember when I worked at disneyland man, I worked at disneyland, dave for six years and there was a. I had, I had two supervisors in the carnation cafe restaurant that I worked in. Speaker 3: 13:49 One's name was cathy, one's name was doug. Kathy. Kathy did not practice the leading herself. she always came into work. This sheldon as she Was our boss, I was a fry cook at carnation cafe and twice a day. Carnation cafe was literally the busiest restaurant on the planet because when I worked there it was on main street and the main street electrical parade would go twice a day and that restaurant, we had a line around the building and we were just just bursting at the seams of people wanting to sit there and watch the prayed while they ate and so kathy would come and you need to do this and the food's not at a minimum of 140 degree and you guys are are, you know, there's a stain on your, on your chef whites. And she would always point point, point, but we would notice that she would come into work a little late. Speaker 3: 14:34 She was always just shoveled, always unprepared. If we had a meeting with her before our shifts started, half the time the meetings will get canceled and so she was poorly self disciplined and so we had no respect for her. Then there was doug when doug was our shift lead and he was this six foot five heavy said bellowing man. And he would walk in here, this cajun accent. He would walk into the restaurant, carnation cafe. Well, what can I help you with boys? And we say, well doug, we need more help on the window. We're pumping out food but we can't get it up on the window fast enough. No worries boys. And he fLipped his tie over his shoulder and he put on the chef gloves and off he went to helping us. And when doug work for us, we didn't care about taking our break. Speaker 3: 15:15 We all we wanted to do was make sure we get the food out on time so the service can deliver it to the table. And give the guest experience that disney is known for. When kathy was supervising us. Man, it didn't matter if the electric prayed was happening. Oh, break time. I got to go because you Just didn't want to perform for kathy. The difference between doug and cathy was doug, walk the walk and talk the talk. Like he was in there early. He helped us prep when it was time for us to close. He wasn't just up there doing paperwork. He was down there cleaning with us. He didn't have to be, but we felt so indebted to him and never wanted to let him down. and because of that self discipline that he had, because he worked up from the ranks, we never wanted to let him down where cathy was the opposite. Speaker 3: 16:00 So self discipline is so important. So we're an entrepreneur is concerned. You can be looked at by your team is an imposter as a, as a hypocrite, just like I was by being unprepared, but expecting them to be prepared by being unclear, but expecting them to be clear. And So self really starts with what time do you wake up in the morning? You beat them up early enough to get the work done. Like every monday morning for the last five years, I send out a monday morning email to my team and it's only focuses on clarity of vision. Here's where we're headed guys. And then personal development tips and professional development tips. Because I know like me, they're human. They just came off a weekend. Maybe some people overrate, maybe they overdrInk. Maybe there was a fight in their relationship, maybe something a car accident had happened, maybe a family member got sick. Speaker 3: 16:48 Whatever happened, guys, here's how you deal with adversity. You cope with what you have to deal with and you control what you can control and here's how you can use that and work to service our franchisees. But every monday morning I'm disciplined enough to wake up before them at 5:00 AM and send out my monday morning email. The day that I missed. That makes me a hypocrite. So we have to start with yourself first and then go into telling people what to do. Otherwise, we're seen as a, as an imposter by, by not only our team, but even our customers. Speaker 2: 17:17 I love that. I know a russell. I joke around about it. Uh, I've never woken up as early as I am right now, so I'm trying to get this whole adonis looked at you. You were kind of like chiseled out of stone. So I'm trying to get to that same type of a luckier. So I've got hired a trainer and I met in the morning. I'm getting up and they're at the gym at 5:00 and it was kind of funny because russell always sit there talking about it and this whole idea of it's been interesting in the office now how many other people, because they're seeing our instagrams and everything else where we joke around about it because these were actually working at his gym. So since it's his gym, he comes in at six and I got to be there at five. But uh, it's been fun to see in the, in our office. How other, how many other people are now talking? Oh yeah, I got up to a 5:00. I'm working out, I'm doing this and and again it's, we never meant to come across as far as you know, you need to do this, but as you talk, as far as my leadership, even in your own personal life and personal life, leadership, it, it just carries over into your professional life so much. And so I appreciate that whole concept of, of leading yourself first. Speaker 3: 18:20 Yeah, that's, that's a must and I think that's probably the most overlooked pillar in, in leadership because everyone says, you know what, alright, I'm gonna start communicating more effectively. I'm no longer gonna, hold things in. I'm not going to be approval seeking. I'm going to be more decisive, clear on my vision, and so they start saying do, do, do, but remember that the people are by what they're seeing, so they can't hear what you're saying because they're deaf. Invite what they're seeing. What they're seeing is un un sprint. Yeah. So we have to get discipline first, lead from the front before we can actually lead the team. Speaker 2: 18:51 I love that. You know what? I was going through your titles of your books and the chapters there, and there's two that just jumped out at me. One is the five percent rule, so I want to talk about the five percent rule and the other one is you might have crowds. So those are the cliff hangers. Those are the hooks. So let's first of all talk about this on five percent rule and then we'll talk about you might have crabs. Speaker 3: 19:14 Absolutely. and, and, and, and, and I go into great detail about this in the book, uh, but, but I want to give, give your viewers here, your listeners a really cool kind of visual. So imagine this. Imagine this. I had my first employee, her name was amanda, amanda. She was my assistant and I worked out of my guest house. This was over a decade ago. this is how the five percent rule came to be. And of course since I worked out of my guest house, um, I was close to the, to the home and my wife one day comes up to the guest house and says, dude, the sprinkler has sprung a leak. And as you're shooting up a fountain, like you've got to fix this thing now, keep in mind, I was in a place in my life where I could afford to call a plumber and having fixed the sprinkler pipe, but I'm a pretty handy guy. Speaker 3: 19:59 And so dave, I just rolled up my sleeves and said, you know, honey, I'm going to go fix that. So I went to the garage, got some, the red hot, the red hot glue, um, my, my, my, my pipe cutters, some sandpaper and the pipe. And I went outside and start digging to find this sprinkler pipe that sprung a leak. Well, as it turns out, the day before I sent out an email to my small list of gym owners and I said, hey guys, I offer a year of coaching phone coaching for $5,000. Like at the time it was a smoking deal. Today we charge $50,000 for our coaching, but as $5,000 per year of phone coaching. And if you want me to help you grow your business, like I grew my five personal training gyms, then let's get on the phone. You know, let me ask you some questions. Speaker 3: 20:42 If you're a good fit then I'd be more than happy to help you. So that was the email and the whole idea was they would call amanda. She would, if I was free, she'd put them on the phone with me if I wasn't freezing scheduling with a call. And so I'm, I'm downstairs, I'm elbow deep in mud and amanda comes running downstairs and she goes, dude, I've got a phone call for you. This person's totally qualified. There's no point in putting him in your calendar because he says he wants to sign up right now. I'm like, great, let's do this amanda. But I've got mud all over me. So you've heard me close many of a many of our coaching calls before. So we just take them through the page, get his credit card information and set up the first call for tomorrow. Are you sure? Speaker 3: 21:23 Yes, I'm sure. Go do it. And there I was again, being poorly disciplined and delegating instead of doing what I should have been doing and it's in my five percent. Well amanda went up there. God blessed her. Did the best she could and actually talk the guy out of the sale and back then man, $5,000 was was I was like $500,000 to me. That was a lot of money to me. Like I knew we needed that money. We had just moved into this house and while we've got a guest house for the first time, but every penny counts. And I'll be very honest with you, dude, this was when you could still buy a home on stated income. Autonomy crashed. So it was probably more like 12 years ago and so pretty much lied to the mortgage company. I make $30,000 a month. Dude, I hadn't made more than $15,000 a month and that's in revenue. Speaker 3: 22:11 My profits were even less like a true entrepreneur. Let's move in there and we'll figure it out. So we moved in there on stated income. I needed that five grand and of course she lost a sale and that was that. And in that moment I realized I could have paid a plumber $25 to fix that pipe and I could've worked on with my five percent the critical few things that move the needle. And for me, my five percent is to delegate, motivate, and sell. And so what I did is I pass the baton over to her. Instead of doing what was in my wheelhouse, my zone of genius, which was to sell. I should have stayed in my five percent today. I want to do anything outside of my five percent, you know, at the house, a light bulb's burnt out. My wife knows to go right to marlin or house manager and she knows how to change a light bulb because if you tell me I'm just going to stare at it. Speaker 3: 22:53 I don't know how to do it, but I'm not gonna do it because that time could be better spent with family or by creating more financial wealth for us. And so, you know, pipes broken, everyone knows what to do. My five year, I haven't been to a grocery store for over six years. I don't pick up my dry cleaning, my car is don't get washed anymore by me. They get washed by people who just show up to the headquarters here and wash the cars, but all those things keep me focused, so I work eight hours a day in my zone of genius, my five percent, which is to delegate, motivate himself, and the competing ceo of a franchise says, you know what? I'm not afraid of hard work. I'm going to work eight hours a day and do everything. He's writing payroll checks, reading p and l reports, and he's changing out light bulbs. Speaker 3: 23:31 Who's going to get ahead over the next 12 months? Obviously meat, but that was the most expensive lesson that I learned is that as entrepreneurs, as leaders, you have to work in your zone of genius on the five percent of the things that you need to do that move the needle. The other 95 percent you outsource a competent team members. I love it. I know we've talked a lot about this. You and craig and I about this whole idea as far as a not to do list. If you don't mind, kind of expand on this because people, I mean they go sheets and sheets deep onto do lists, help people understand what is this not to do list. you mentioned a couple of things there, but what are the types of things do you do and then with that, if a person doesn't have money to hire all that, who's the first hire? Speaker 3: 24:09 They should get a very good question. So the nod to do list is I look at it as non negotiables and these are things like for me, I won't. I won't go to the dry cleaning. I won't go and pick up lunch for myself. I have that brought in. I won't. In fact next time you guys were out here in southern California because the 24 hour fitness is three miles away from my house. I bought a warehouse and I built my own private gym and mile away so that I don't even have to go competing. I don't even want to wait in line for a squat rack or a bench press. I built my own 3000 square foot private gym and I justified it by saying it's a mortgage on that building is $7,500. I've got a $7,500 gym membership as far as I'm concerned, but it's clean, it's clean. Speaker 3: 24:50 Every equipment is available when I'm there, the equipment instead of a broken and it's a bonus to my team members because they get the work out there in the mornings. We're after at the end of the day, so I won't do anything that creates time theft. That takes away time from me, my health, my finances or my family. Not necessarily in that order. So if it's grocery shopping, washing my car, going to the dry cleaners, driving too far. I believe every entrepreneur should have a two mile bubble. Your office, your home. In my case, starbucks sushi and my gym or all within those five things are within a two mile bubble and I think those two miles, it's unpredictable. I don't know what the freeway is going to be like. All of a sudden what I thought was gonna be a short drive, added 20 more minutes to my time. Speaker 3: 25:33 I don't want that. So part of having this not to do list is going, what areas of my life are sucking away time, are creating time theft away from my time with my family, my ability to create wealth and significance and of course to work on my health. To me those are the big three areas and whatever those are, you have to ruthlessly chop those things out and they are non negotiable. It can't be like on weekends I'll wash the car because on weekends are my time with the kids or on weekends I'm flying out to speak at events and so you have to create your nonnegotiable list and then of course stick to it because so often people do want to start shoving other stuff into your list and you have to be the anger queen of saying no. Right? And so to me that, that's, that's a massive lesson that I learned. Speaker 3: 26:21 I learned that it's okay to be a control freak. People out know was like a control freak and I said, oh gosh, that's a bad thing. It's got such a negative connotation. I want to be a control freak. Like dave, you can set your clock to me. You know I'm going to wake up between between five and 5:30 every single day. I'm not going to hit snooze, I'm going to have water and then coffee and then my protein shake. I'm going to go through my gratitude list as I'm playing with cookie. Might 95 pound massive, and then I'm gonna sit on my couch by around 6:30 7:00, work for two and a half hours on my magic time. The things that craig valentine taught me, you know the, the, the list that I do the night before that are going to move the needle, right? Speaker 3: 26:56 my five percent and then by 9:00 AM I'm in my gym working out by 11:00. I'm here meeting with my two vps and then I do this kind of stuff, which is fun. This is like in my zone of genius. I can't have anyone of my team members sit here and deliver this message, but what I can have them do like a non negotiable for me just because I know how to use click funnels. It's so easy. You guys have made it easy to use, but my team uses that to build our book funnel to build every single funnels that we have. Just because I can doesn't mean I do it. So that's a non negotiable as well. And to me that's been a huge thing. Speaking of which, let me tell you about the crab story. You know, I was asking people, hey, do you have crabs? Speaker 3: 27:31 And they go, why did I go? No, not, not in the way the, the year was 2005. Dave. And gosh, if it wasn't for my wife's grandparents, I would have never experienced this cruise. We went on, um, on holland America cruise lines, which is a really high end cruise line. We went on an alaskan cruise. Thankfully they paid for the entire family. And thank god I was married to my wife by then because I got to go on a seven day cruise to Alaska and man, I had barely been out of California at that time, let alone like, wow, we're going to Alaska, we get to see glacier, we get to go hiking. Are you kidding me? this foreigner doesn't do that. Right? And so one of the ports that we stopped at was ketchikan Alaska and at this point, you know, I've already started building my business. Speaker 3: 28:19 I'm trying to figure out how to be an entrepreneur. Um, sometimes I would tell my friends or family members like this is my goal, and created a software product called high tech trainer and it's going to be on a palmpilot and gyms are going to buy it from you. They're going to have these palmpilots and handed out the clients. And now if you can't afford a personal trainer, the workouts are going to be on the palmpilot. And I would have some friends and family that were just, what are you sure? Is that going to work? This going to be expensive. I would even know about software. And they will start and then of course I would just go fists up and want to duke it out with them. And um, so there we are in ketchikan, Alaska and we're walking across the this rocky area that's parallel to the water and we're seeing all these crab fishermen casting out their nets and then waiting a little while and then pulling in their nets. Speaker 3: 29:05 One gentleman had a five gallon bucket next to him was about this much water in it. And then in the bucket at the bottom of the bucket was maybe five or six crabs. And I was fascinated. I've never seen anything like this. So diane and I stopped and were watching him cast his net and pull crabs in or pull nothing in. And as we're watching him, I noticed that there's one ambitious crab crawling on all the other crabs and this little guy is starting to reach for the rim of the bucket to pull himself up. Now in the, in my head, one part of me is written for him like, hey, you can do this little guy. Get out there and go for freedom before this guy. On the other side, I want it to be a good samaritan, so I said, sir, you're about to lose a crab. Speaker 3: 29:45 He's, he's trying to make an escape. I think you should put that lid on it. [inaudible]. There was a lid sitting on the ground and he goes, watch what happens next. So I'm watching them. This little crabs hoisting himself, starting to hoist himself up to the top of the bucket. All the other crabs at the bottom. Reach up, grab it by its hind legs and pull it right down. Dave, and I'm hitting my wife. I'm hitting you. See what's happening here because the guy goes, these crabs are self policing. I was like, oh my god. And I realized in that moment I've got crabs in my life. It's not that my dream and my vision and my hope for, for the software that is going to change. The fitness industry is unrealistic. It's the people around me are crabs and they are unrealistic and they're transferring their lack of ability and desire and willingness to take risks on me. Speaker 3: 30:32 And so I literally got back from ketchikan, Alaska and I started just cutting away friends from high school friends who I new from, other places who were negative, toxic. Anyone who looked forward to the weekend and didn't look forward to mondays. That was one of my criteria. You don't look forward to on monday. We can't be friends now. I didn't of course call them up and say, hey, we can't be friends anymore. Your crab in my life where I slowly. Because people always asking me, no, wait a minute. You just cut them all out. I said, you know, you slowly phase yourself out. You, you replied to the text messages last you answer the phone calls less. And what I found was I created room for a better group. Have people around me who weren't crabs. So here I was trying to be an eagle, but I was hanging out with ducks and wondering why they're quacking, what I'm trying to soar. Speaker 3: 31:17 while the truth is, once I cut out the crabs out of my life, it made room for egos like yourself and russell and craig ballentyne and frank kern and randy garn. And all these good people to come into my life and allow me to stand on their shoulders and allow me to take a peek into your business and see how I can scale my business or tell me. Yeah, you can do at vedros. in fact, I think you ought to set a higher goal. That goal isn't big enough. Like that's what I want to hear from my peers. Not. Are you sure you can do it? What if you lose money? and what if you. You ended up homeless. Speaker 2: 31:46 Oh totally agree with you on that one down I think is probably the biggest problem. A lot of people when they start getting down this entrepreneurial road they face because a lot of the friends aren't entrepreneurs and they struggle with that and it's. I Actually had this conversation with my son chandler, who's a. I was in college actually, randy gardens working for skipio skipio to go do his own thing and all of his friends were like, you've got this great job and you why you doing that? And he's like, it's not what I want to do. And, and it was really cool because randy's partner nate was chandler, just go do what you want and I appreciate it again, date and randy's friendship, but just recognizing that sometimes you do have to kind of distance yourself from those people who are pulling you down and sometimes they don't mean to. It's their own lack of security themselves and they're like, I can't do that. So I doubt you could either. And so I, I appreciate that for sure. you know, and that's exactly the, they don't have their intentions Speaker 3: 32:40 are well placed. I don't have any bad intentions. I just realized that they, they mean well for you, but they're passing along their insecurities, their transferring those feelings on you at that because they're friends. You do put more weight on what they said because you know they have the best interest for me. But in reality it begins to play this negative loop in your head while you're trying to do something positive. And those two things never work out. Well, Speaker 2: 33:01 I totally agree. Well, last question here I really want to dive in on, and this is so again, if you don't mind, tell people again what the six pillars are. I also want to let them know where they can get the book, but so tell that first will be a little commercial break here, but they don't want to talk about the last one and we'll come back to that. Speaker 3: 33:17 So good. So the six pillars of entrepreneurial leadership, a real simple, it starts with self discipline is pillar number one. Clarity of vision and clarity of path is number two, clear communication skills as number three, decisiveness, being able to make a decision and make it fast and course correct if it's the wrong decision is number four. Number five is emotional resilience. So many of us tend to react instead of respond, and oftentimes when you react, you leave a wake of destruction behind you instead of responding with clarity to a problem or challenge that entrepreneurs will have. And of course, finally doing away with the idea of having employees and only building a high performance team who can help you get to your outcome and your life and your business. And so in fact, the book now, it doesn't come out until September 18th. However, it's. It's on amazon.com right now. Speaker 3: 34:05 You can get it from amazon. You can preorder it. And what I'm doing for actually you're the first person I'm doing this for a click funnels. The first person people I'm doing this for is when they order this book right now from amazon.com. just forward your receipt to orders at [inaudible] dot com. Use forward your receipt to orders that manup.com. And two months ago I created, I charged $2,000 a head, got 20 people into our learning center here and I did a one day entrepreneurial leadership workshop. And so I'm making a $2,500 course out of that. But if you send your receipt to orders@manup.com, you'll get that course absolutely free. We'll just email you the login and the access to it as a giant bonus gift for getting onboard with the amount of movement. Speaker 2: 34:50 Thank you. I really appreciate that. I. I need you to clarify one thing and that is I had a couple of people were asking say, well, does this work for women too? Speaker 3: 34:59 Yes. Yes. That's a really good questIon. In fact, manning up doesn't work for women too. It's just mad up as a phrase that we've heard before. Hey man, up and go ask for that. Raise. Hey man. Up and go after the girl of your dreams are. And so the way I look at it is when you look at the word human human up, rIght? And I started to think about this again. I really do explain in the book and I go into great detail with anecdotes and stories of myself and many of my clients who were in the darkest of times as entrepreneurs and how we turn our business and our lives around. Because how you do anything is how you do everything. Like my health is connected to my relationship with my wife, which was connected to my, which is connected to my mindset, which is connected to my significance and impact I want to have on this planet. Speaker 3: 35:42 No one thing. I can't be fat, sick and out of shape, but I expect to run a business at its full potential. Impossible. And so I started to think in in 2013, but you know what? As a human, I think I'm at the top of the food chain on this planet. I'm pretty sure as a human we are tOp of the food chain yet I'm going to be very honest with you, man. I had taco bell and del taco wrappers in my car for like three, four weeks ago. I had empty starbucks cups and soda cans and you would think that a hobo lIved in my car and I remember looking around in my car and being disgusted with myself. I'm like, wow, I'm living subpar. Like a. Like a dog doesn't even go poop in the area that it leaves. It actually walks away right? Speaker 3: 36:25 Yet. Yet I had this junk. I had crap around me because I thought so little of myself, so if I'm a human and I'm top of the food chain, but I'm not living to my fullest potential and expectations, shame on me. I better start with self discipline and so I. That's where I started, was with my weight, with my health, with cleaning up things around me and when women always want to put anything man up on social media, every now and again, most women are totally on board with the movement because they understand. Matt up simply means stop making excuses, take control of your situation and rise to your fullest potential. but they go, well, you know, why can't we women up? I said, look, if you want a woman up, you can woman up, but at the end of the day I want you to human up because your top of the food chain is a human and when it's a human up, and so if the word man is in the name isn't the word human, we just need to man up to our greatest potential and if that means warming up and then so be it. Speaker 3: 37:18 I love it. Well, it's a great book. Again, you guys get it manta.com or go to amazon right now and get it beFore it actually goes live in september. Um, my problem is I would love to sit and talk to you for hours because there's so many things I want to talk to you about on this book. So I know your limit on time. There's two different things. I'll let you kind of pick which one you want to talk about. Emotional resilience or else the glue that holds things together. Ah, let's talk about emotIonal resilience because this translates emotional resilience, translates into your personal life and your professional life. And at the end of the day I just want to give back. I'm like, I would have wanted someone to give to me when I was coming up as an entrepreneur and thank god I accidentally found my first mentor, jim franco, who was a personal training client of mine. Speaker 3: 38:00 I was just complaining to him one day saying, well jim, I'm a personal trainer and a fry cook and a bouncer at a bar. I don't want to be a fry cook and a bouncer. I want to be a full time personal trainer, and he said, you know what, you're a horrible salesperson and I'm going to teach you how to sell, and he took mercy on me and he mentored me and so I figured if I could just pass that message along, mentoring someone else now so that they see the value of mentors and invest in him sooner than I did. It wouLd be huge. But emotional resilience is this. Oftentimes as humans, especially humans who have a business, you have competition because you're an entrepreneur. You have competition, you have regulation. Probably either a state regulation, federal regulation, if you're a supplement company or in my case, a franchise to the federal trade commission oversees us like, like we have an inhouse compliance officer overseeing everything we do. Speaker 3: 38:50 Right? And so you know, just like people who sell stocks and commodities and all that stuff, and so you have competition regulation, you have taxes, you have people who might even try and steal your business idea and go elsewhere. You have the economy that might crash around you. And while you have advertising that you have to do and all these things cost stress, like nothing, nothing worse than sending a few ads on facebook and then getting a random disapproval message and then two weeks ago that same ad was running this week. That adds not no one's responding to you and you're just, you want to go nuts, you want to send a an all caps email with a lot of profanity to somebody in facebook and say like, what the heck is going on? I'm just trying to serve my industry, makes some money, and it has some significance. Speaker 3: 39:32 Well, most of the time we tend to over react emotionally and, and here's where that comes from. And I was able to look inside me and react and I'm embarrassed to say the state, but there was a time and 2004, I was on a phone call with a customer who very quickly became a non-customer after my reaction, instead of my response, he said, you know what? I've downloaded this high tech trainer thing on my palm pilot, but it's not working as advertised now. At this point, we were in so much debt and we hardly making any money. I took it as though he was literally saying, you have an ugly child who's horrible human. I said that right, and truth be told I was burning the candle on both ends and I took it personally and instead of saying, well sir, let's talk about what operating system you have on your. Speaker 3: 40:22 Because I did my own customer support on your palmpilot, et cetera. I just lost it. I'm like, what? You have no idea how long they took me to build a software. You have no idea how many people have to hire from India. And then they screwed it up. Then had to find people in United States and that I'm, as I'm talking and yelling, I'm just. I see my barometer go from yellow to orange to red and then I just started smashing the phone until all that's left is the court in my hands and I look over and there's my wife, like, what in the world just happened to you? Right? And that moment I said, can you believe this guy? The nerve that he would have to tell us this after we've taken six years to build a software and data that, um, well in hindsight years later I realized the guy was having a problem. Speaker 3: 41:00 He's a paying customer. My job is to help them through a solution instead of reacting and taking it personally. I could have just responded effectively by saying, hey, you know what, why don't you want me to model of your palmpilot? Why don't you tell me, um, when you downloaded this thing, what version of high tech trainer did you download? And walking them through the steps. And so, but I realized were emotional reaction comes from, and I'm gonna share this with you and your audience so that we never do it again when we're born and we're babies, we're in a crib and it's the middle of the night. And being, uh, being a parent, you've had this happen. All of a sudden this baby just out of nowhere, it's just start screaming, holy murder. You just spring up your spring up and what's going on? Okay. Speaker 3: 41:39 It's a new baby. Okay. Whereas mom, okay, we need to breastfeed or bottle feed. Got it done. All of a sudden the baby two hours later screams again, oh my gosh, what's going on? Oh, the baby has pooped themselves. Now we need to change the diapers. So the baby gets used to asking for things through emotional reaction. It's our job as parents, as they grow up, you go, hey, you know what? You don't have to emotionally react anymore. We've all been into the target or the walmart or the nordstrom's where we see this kid who's now eight, nine years old and having a temper tantrum, trying to get his way just like when he was a two month old baby. Right? And that's because the parents didn't spend the time to teach them how to phase out emotional reaction and phase in logical response like, you can actually talk now, son, so why don't you tell us what your feeling was? Speaker 3: 42:26 That hunger pains, okay, you want food? Great, let's see how we can feed you. And so I realized that most of us never got past the emotional reaction phase of survival. And so even as adults, we believe that the squeaky wheel gets the oil. Yeah, okay. That term exists, but the squeaky wheel also gets hated upon and has lost all trust and respect and authority. And so If you can just step back and go, what is this person across from me saying, is it a personal attack or are they just criticizing my business and product? Okay. It's a criticism of my business and product, not of me personally. If I emotionally react, I only have one thing I can do freak out and no one's gonna benefit. If I respond, I might have three or four options, so I'm going to choose to emotionally or to effectively respond strategically, respond with this answer because I think that's going to be the best and it's having the wherewithal as an adult to not react anymore. Speaker 3: 43:21 Instead, take a step back, take a deep breath. Don't write that email and send it out. Write the email and just let it sit there and your drafts right? Or don't send that text message just because someone got flared up to right. But it's so easy to react, but it takes a pro. It truly takes a pro. the amateur reacts to the pro. We'll step back, assess the situation. It's not a personal attack. And even if it is, it's probably coming from a place of, of weird emotions that they're having. I'm not going to take it personally. Here's how I'm going to strategically respond. And anytime I've responded to a situation, I've been able to change the other person's perspective and get them to see the light when I've come to them with fists up. Well we've really duked it out. No one's one. And so one of the best quotes I've heard is you never want to argue with someone stupid because it will bring you down to their level and then beat you with experience. But I was pretty emotionally reactive per person and that would just bring people down down to my level and I beat them with just freaking out at them. And then of course they'd stopped doing business with me and they tarnished my reputation and I'd somehow blamed them again. But truly, if we can just manage our emotions and be more responsive instead of reactive, man, the world opens up with so many opportunities. Speaker 2: 44:37 I love it will be. I get, I could spend all afternoon with you. I love being around you. I appreciate all the, all the wisdom, the value bombs you've been dropping for our audience here. Again guys, go check out [inaudible] dot com or go to amazon and get it there. Again, I appreciate your kindness and offering. It's huge. Twenty $500 course to our audience. That was kind of you. And any other parting words before we wrap things up? Speaker 3: 44:57 Well, no, I just have to say this, that uh, and you know that when you first opened it up you said, you know, tell us more about self discipline, but everyone on here is going to have room to improve and their leadership skills. And I can tell you that the easiest path you're going to want to take is to become a better communicator or more decisive. We're trying to build a team or clarity of vision. Go back and look in the mirror, start with yourself. And when you can work from the inside out, the outcome that you get in your business and your success and your personal family life is, is monumental. And, and that's the one parting message I want to leave with the audience here. Speaker 2: 45:32 I appreciate it. Thanks. We'll talk to you soon. Speaker 3: 45:34 Appreciate it. Take care, dave. Speaker 4: 45:36 Hey everybody. Thank you so much for takIng the time to listen to podcasts. If you don't mind, could you please share this with others, rate and review this podcast on itunes. It means the world to me where I'm trying to get to as a million downloads here in the next few months and just crushed through over 650,000 and I just want to get the next few 100,000 so we can get to a million downloads and see really what I can do to help improve and, and get this out to more people. At the same time. If there's a topic, there's something you'd like me to share or someone you'd like me to interview, I only just reach out to me on facebook. You can pm me and I'll be more than happy to take any of your feedback as well as if you'd like me to interview more than happy to reach out and have that conversation with you. So again, go To itunes rate and review this, share this podcast with others and let me know how else I can improve this or what I can do to make this better for you guys. Thanks.

Sep 3, 2018 • 44min
Chatbot Funnel Secrets - Andrew Warner - FHR #267
Why Dave Decided to talk to Andrew Warner: Andrew Warner is the founder of Mixergy. Mixergy was created to help motivated and ambitious people learn from experienced mentors on the best ways to grow by sharing their expertise and experiences. Tips and Tricks for You and Your Business: Incorporating Chatbots into your business? (2:55) Tips and Tricks for businesses to stay authentic using chat? (12:15) Other ways to utilize chatbots in an effective manner. (17:00) How chatbots work and how are they available? (21:00) What is the future for chatbots? (38:55) Quotable Moments: "Across the board, for every age group, people are spending more time using chat rather than email." "Every chat platform is going to have to have a chat bot in the future." Other Tidbits: Andrew discusses the significance of having influential people at your access to help you start your new company. Andrew goes in depth on the benefits of using Chatbots and gives fantastic tips on how you can incorporate them into your personal funnel. Links: FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar ---Transcript--- Speaker 1: 00:00 Welcome to funnel hacker radio podcast, where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets, and how you can get those same results. Here's your host, Dave Woodward. Welcome to the show. We're so, so excited. Speaker 2: 00:19 Have you guys here? This is a. I can't date outside of am to have andrew with us. I've been trying to get him back on her podcast for awhile and last time I was with him actually was at euro. Your Scotch dinner? Yes. For Guy who does it was. No, there was no dinner. It was. It was a thing, but chat, chat bots and Scotch. You don't even drink scotch, but you still attended. It was great. It was a ton of fun and you're a great host again for them because you guys who aren't familiar with Andrew, Andrew's got the most amazing podcast in the world. Mixergy, if you haven't been listening to, you definitely need to. In addition to that, he's got the coolest technology and stuff he's been doing. Probably I would say you're probably one of the pioneers in this whole chat Bot thing. Speaker 2: 01:00 I mean, you've been around this for a long time. Oh, I've been so psyched about it. Yes. So we're going to dive facebook even allowed it before facebook allowed it. That's legit. Well, I, again, I can't tell you how excited I am to have you on this out. So for those of you in facebook land, we're going to be taking your questions and things, so please make sure you put your questions down below. And in addition to that, uh, will be stripping this as an audio. This is the first time we've ever done this where we're actually bringing celebrity specialists expert onto this and we're actually gonna be using this audio for a future podcast on funnel hacker radio. In addition to that, we've got some cool stuff we're doing with Andrew and Russell upcoming here real soon. So, uh, you'll have to stay tuned for that as well. Speaker 2: 01:42 But Age, Andrew, welcome to the show. So excited to have you on here. So the reason that we switched to zoom at the last minute, we were like four minutes late. I know there's somebody who does not like to be late. The reason we're doing this is because I'm going to show everyone how easy it is to put makeup on my face in real time and switch it because of a chat bot. So I want to show that I want to show how I ordered beer within a minute to a seat at a baseball stadium. Just using a chat bot. You know, you just go to the chat, you say, I feel like a bud light. It says here's your, here's your apple pay. I double tap the side of my phone. I ordered a beer, I'm going to show you that and I'm going to show you how it actually fits in with click funnels and everything else that we're doing with bundles. Speaker 2: 02:24 So I wanted to show the screen. You said Andrew, it's important you spend like 15 minutes making this first lesson from what you just got is. Those are some of the strongest three hooks I've ever heard any podcast. So thanks for setting the hooks, how good you know what and the reason I want to say that it's because some of it's going to be fun and really practical like for women to be able to see makeup on their faces, way better than looking on a on a phone screen and seeing a selection of it on models faces and I'll show you what that looks like and coming back to. And that's the future. Coming back to today, I'm going to show everyone how chat bots can help grow their funnels. How about we just start with that because I find that people don't. What a Chat Bot is, I want Speaker 3: 03:00 to do something super concrete so we're all on the same page. Even those of you who are listening and not watching, I promise I'm going to describe everything that's on my screen. Here is what is on my screen right now. You can see that, right dave? Yep. Left side landing page on my desktop. Everyone listening to me probably understands this is a click funnels page. On the right side is my phone and on the left you could see that if we had a, a company that offered a yoga studio, they might say in the past, enter your email address to get the guide. I want to show you what it looks like if it's not, enter your email address, not type in your name, but instead press one button and not after you press the submit button, it goes into an inbox full of thousands of unread messages and a lot of anxiety, but the user gets an alert on their screen and they get the immediate gratification. So here's what's going to happen. I guess. Again, I'm going to describe this for the people who I know are just listening in and not watching. Speaker 3: 04:01 So on the left, come on desktop, I'm shutting this off and I'm doing it again. Hang on the phone about doing stuff. The whole thing was supposed to hang on that one moment. That one moment that I set up. Okay, here we go. So on the left you could see landing page, user presses, just one button, no fields to fill in the button. Just says, send me a guide, and underneath it is the user's face and their name. As soon as they press it, look at what happens on the right side of this screen. Boom. You see that boom air. It is the user's promise to guide. As soon as they, they press the button there, phone alerts them and says, here's the guide. It says, welcome Andrew. Can I give you the pdf and teach you via this chat? These are presses a button that says yes, give it to me, and there it is. Speaker 3: 04:46 The guide comes right in. Obviously this is a guy that I use for demonstration purposes, so it's going to be full of stock photography, but you get the picture. The user will get the guide instantly in their chat bot instantly there for them to read, to share with their friends to save for later and it right, and every time I send a message, their phone, we'll get another alert. There'll be brought back into facebook messenger. There'll be able to read it, interact with it, and get things like pdfs, get things like videos, get things like graphics, get things like files. That's what a chat bot is. Does that make sense guys? Absolutely. Loving it. I know we're looking at some of the questions and stuff down here. Yeah. If you see a question, just read it to me, but I want to make sure that James and miles and wendy and everyone else who's listening to us live is actually following through. If this doesn't make sense, if you guys disagree with this, don't just say, yeah, nice to. Nice to hear it, Andrew, but shoot at me. Disagree with me. Speaker 3: 05:41 I think we're good. Good and date it. I'll tell you one of the big issues that people have when they see this, they say, well, Andrew, if you're saying that someone can easily subscribe to get my messages inside of Facebook Messenger, what happens if my doesn't have facebook messenger? My answer to that number one is one point 3 billion people use facebook messenger every month, every month, number one. Number two, you can collect an email address within this process. You could do it on the click funnels page or in the chat. It doesn't have to be an either or. You could say, you know what, I want to reach people in chat when there's something urgent and short message that I want to send them and collect their email address too so that when I have a longer form message I could reach them via email or maybe at some point facebook decides that they don't like chatbots anymore or they make my life hard. Speaker 3: 06:33 I have their email address and I could still reach users. That way you don't have a question all the time. Real quick, Andrew, and that is how do I actually get the email from them? Is there any great that or do I have to actually ask for it? So we do two things. One is in some cases we just keep our standard click funnels landing page, the one that has a big button. When people press it, they enter their email address. It works for us. I don't want to mess with it. We leave it as is, but as soon as somebody hits submit and gives us their email address, the next page says, press this one button and I could also reach you via chat. So that's one way we combine it. The other way is what you see on your screen right here where we eliminate the request for an email address from the landing page. Speaker 3: 07:14 The click funnels landing page just says, press this button and I'll send you the message via chat and one of the first messages that come via chat is, do you like this pdf? Would you like it sent to you via email? All they have to do is hit one button and their email address is passed into my crm and my software can start adding them to the list and sending the messages and the email address comes not from them having to sit and fat finger, type it in with typos and everything. But as soon as they press a button, facebook passes the authentic facebook email address into my email system. That's what we're talking about here through a little bit that we've, uh, we've done some testing on that and that, uh, the social email we find basically it's anywhere from 10 to 12 times greater response than some of the other stuff we get know people typing in different things. Speaker 3: 08:01 So I think that's awesome. Oh, you mean the email address you get from social? Yeah. You know why that is. I had an email address that was male@mixergy.com because I thought anyone who wants to send emails, you just send it to mel at mixergy. Facebook came back to me and said, that is not an okay email address. I said, yes it is. It works. So no, that is not, it's a functional email address. So what's that? I went and I googled it. It turns out for many businesses, mail at is like a business wide email address, not a personal email address. Facebook super duper wants to make sure they reach me directly, my personal email address, the main one. And so they wouldn't let me get away with using anything other than the best email address I have. And so I now gave him a different email address, so facebook's putting all that effort to get email addresses. We might a little piggy back off of it. I love it. Speaker 3: 08:50 Very cool. All right, so now we've been talking about what chat bots are. So from here this kind of go, how, how are people using these? You showed an example here as far as clickfunnels and and going into yoga and all that kind of stuff. What are some. Who are some of the big players who are using this stuff right now? So here's the good news and the bad news. The good news is the big players in marketing are not doing anything huge in it, which means that we have an incredible runway to jump in and lock in as many users as possible. Get my lock and get them to subscribe. There's, they have free to opt out anytime they want, but we have an opportunity to be the big players in this. You know, years ago I had an email marketing company and I remember this guy who was a superstar in the paper mail direct mail business with someone I admired forever. Speaker 3: 09:38 I invited him into my office. The guy comes around to the twelfth floor of a of my business, five slash 75 Lexington avenue goes, this whole floor is yours, and he looks at me. I'm like 22 years old. And I go, yeah, this is how we run our business. He goes, what kind of business do you guys run? I know you wanted to hear about me, but what does this say? It's an email marketing business because email marketing built all this, how much revenue you guys do? I said, $35 million. He goes, we totally, totally missed the boat on email. Says, we've been doing so well with paper mail. We never thought to get into email and I knew it was big. I didn't know it was this big. So the same thing's happening here. The big guys and email marketing are going to miss this and new people, new, big players are going to come in and I think that's the power of this. Speaker 3: 10:25 I love it. I think, uh, for me some of the main things, we're super excited. We were adding a Bot technology to our actually next empty. If it's going to be rolling out here next couple months. It's really one of the main reasons I wanted to have you on the show is to help people understand it's, this isn't. First of all, I kind of addressed the issue as far as is it just a fad or is this something that's here to stay? So it's addressed that one first. Okay. So that's a really good question. The thing that I try to ask myself is when I talked to my friends, do I use chat or email? If I'm using chat more and more, that's an indication of something. If I think about what do I like using more chat apps like I messaged which I use with my wife, like facebook messenger, which I use with some of my customers like slack, which we use with our developers. Speaker 3: 11:13 If those are the fun ways that I enjoy engaging with people and email is the place I feel like I have to go back, that feeling I have to respect that this is what's in my bones and that this is an indication of the future, but I also want data so I went back to APP Annie App. Annie looks at all the apps that people keep on their phones and what they're most engaged in and I saw that across the board for every age group. People are spending more time in messaging than they are in an email except for people 45 and older. In which case email has a slight advantage but you can see it starting to wear out. So my feeling, my experiences were using chat more. The data's showing people are using chat more, especially younger people are using chat more than email and so we have to, as business people say, are we going to be stuck and say email's the only way to reach people or think you know what? Speaker 3: 12:06 Email is a good way. It's working, let's not get rid of it, but maybe the future is chat and let's jump on board now. Let's learn it. Let's develop our audience there. That's the future. And so that's what I believe. I think chats the future. I think that's the part I liked the most is the personal aspect and people are always asking, well, as I don't want to get into a situation where people are angry because I'm sending them messages and as a business, how many messages are too many? How do I make it personal style so they still want to receive my messages so they don't unsubscribe for me. What are. What are the some of the tips and tricks that you've found that a business can use to actually still stay relevant and be very authentic and in Messenger orange out? You know, before I answer that, I'm going to ask you about the earphones. Speaker 3: 12:48 What are you wearing? What is this? Uh, these are my favorites. These are, uh, are click funnels. Earbuds. Actually this is a, this was a gift from Russell to our executive team. And it's authentic. It's authentic. Yeah. It's the actual apple earbuds somehow in red and blue, the click funnels colors. That's correct. And we're going to be a most likely having a special affiliate price going up towards the end of the year where people can win these things were top affiliates. Get to have those ear buds. You get it. You know what? I didn't like my white here, but I love the airpods. I have them right here. They're never more than six feet away from me. I thought I could have them died in different colors afterwards because I don't love how bright they are and they're now becoming like everyone else. You're in San Francisco, but you can't get them died afterwards. There's no price you can pay. You got to do it before and it comes in a nice black box like this. Speaker 3: 13:43 So here's how to not be annoying. Um, first of all, the truth is a lot of this is still new and we're and we're learning and I have to accept it. If I'm learning at times I'm going to make mistakes and I'm not going to be the best, the best communicator out there. One of the things that held me back in high school was I was afraid to go and ask girls out because what if they, what did they think that asking them out is a little annoying. What if they think, what if I get embarrassed by asking them out and they say no, and so I didn't ask them out and I was really reluctant to do it. So what I'm trying to do as an adult is learned from that and say, I'll take a little bit of a risk and say the wrong things and learn from it because my intentions are good and I'll get better. Speaker 3: 14:24 So with that in mind, here's what I found. Number one, it used to be that going daily with your messages was the best way to engage people. Because if you skipped a few days, they thought you didn't care, it felt like you disappeared if you sent a message on Monday and Tuesday, but not again until Friday or Saturday, people would think it was spam because they forgot that this is part of the interaction and so we did that. We did daily, daily, daily, daily, and we saw that our response rates are going low. We started checking in with the BOT makers I've invested in. I wish I'd invested in clickfunnels. I invested in a few companies, two of the top companies in the chat space, and I started to learn from what they were doing for big brands for smaller marketers, and what they showed me was the world was shifting to every few days and so now I would say the first day, obviously you send a message right away. Speaker 3: 15:13 They sign up, they should see a message from you and chat. I'd recommend the next day sending another message to so that there's a little bit of a memory. They just signed up. The next day. They see that you're still reaching them. They know this is a relationship where they expect to get from you, maybe again the day after that, and then ease off, then switched to three days or so between messages. Maybe even as far as a week. Now is this hard and fast rule? No Way. I was sitting in my chat, I'm sitting in my chat bot the other day responding to every single person who engaged with my chaplain. There was this guy from Jordan and saying, how big is your list? He says, a million people. I said, how'd you grow up? He goes, and I can't talk. I don't speak English that well. I can't write English. Speaker 3: 16:01 So I call him up on facebook messenger because you can actually use books. And I say, how did, how did you do it? What's going on? He chats. He says, I've, I've listened to mixergy forever. I like that you're engaging this way. He goes, I created this quiz. People answer seven questions and then they. And then they get to send the response to the, um, the result of the quiz to their friends to show their friends how smart they are. And in that situation, sending more messages more than more than once a week obviously makes more sense. People are looking for more quizzes, they're looking for more things to share. I've seen the same thing happened with Bible quotes. People Create Bible of the day messages. People create joke of the day and those cases daily, even more than daily. Makes Sense. But for the most part you want to ease off. Speaker 3: 16:44 And that's one way to not be annoying. I love it. Well, I'm dying to find out some of you started off with some really super crazy hooks on. You're dealing with chats. I've got to find out. You have to tell us what are the stuff you're doing that's totally off the wall chat wise. So I want to show you something that it's not what I'm doing. But um, so the reason I know about this is I invested in a company called assist. And let me see if I can show you what we did there. These guys were one of the first companies to do chatbots. Let me share my screen. Here is my phone. Can you see my phone over here? You of let you know what I'm going to actually put, put it on do not disturb so that I don't accidentally get my wife's messages communicated to everyone who knows why she's going to send out. Um, so I want you to see what's Sephora, what they did for Sephora, because I think the floor is doing something really interesting. So let me bring up the flora. Speaker 3: 17:46 Now. This goes beyond marketing. This is an insight where the future is going and you can see on Sephora when I started out, they address me real quick for those people who aren't the notes before. Just if there are guiding me and I know it's a forest. Oh, so far as a makeup and beauty brand. So do makeovers, they'll sell you makeup and so on. And so you can see that I can shop different looks, I can book a makeover with them. I could share feedback, I could chat with a live person all within the Chat Bot, right? I just hit the start over button by accident, but here we're going to try on different looks. Speaker 3: 18:21 So let's suppose that I like this winged liner and red lip. Let's try it on now. My camera comes up immediately. That's a great color on you, Andrew. And notice how I'm going to keep on moving and it will stay there. That's impressive, right? Let's try a different look. See My, my eyes. Your lips aren't on, but your eye. There you go. Oh No. That was a more natural look. You see my lips are. There you go. You're right. That's the natural. Subtle. Okay. Now let's suppose that this is something that I like. I might want to share this with a friend so I could take pictures of this. I can do all kinds of stuff with this. Let's try it. Let's go for this. Speaker 3: 19:12 Look. Stays there. I can choose who I send this to and now I could pick from all of my friends in here or I could add a few others or I could send it to my story for the day and share it with the world. This is really powerful. This is the future. And now watch when I come back I can actually start buying this. They showed me what I tried on so that I can buy it. Okay. For most businesses, this is a little intense. We don't have to do things to that degree. We just need to say the world is switching to chat. We need to anticipate it and be there and I know you guys are there and so we have to think about not replacing email yet, but if we're communicating with people via email, how do we also add chat? How do we also incorporate chat the apps that they love and we need to think that in the future it's going to be more than email. Speaker 3: 20:05 It's not going to be a reproduction of email. It's going to allow us to do cool things like this, so imagine if you have someone in your audience who sells a couch to be able to bring up the camera right there in facebook messenger, see their room and add the couch in augmented reality in the room. That's not the future. It's here. I'm just saying for most people it doesn't make sense. For most businesses, for most users, it's a little too advanced. Let's be aware that this is where the world is going though. I love it. That's fantastic. So how did you order the beer? Okay, so the reason that the beer comes into play is because whenever I talk about this, people say, this is just facebook. What happens if. What happens when facebook says no more chat bots? What I'm finding is every chat platform is going to have to have a chat bot and in fact, before I even show you the beer, let me show you why that is important. Speaker 3: 21:01 So real quick, andrew, if you don't mind explain to people. A lot of times people think of Messenger as the only chat Bot out there, right? Can you kind of explain how the chatbots really working? What's available? Sure. In in chat there, it's a very fragmented world with email, no matter what platform you're using. You could be on hotmail, you could be on Yahoo Mail, you can be on Gmail. If I sent, if I know your email address, I could send a message to it. Chat is little fragmented. I have to know that you, Dave, prefer facebook messenger as a way of communicating and you have to know that I might prefer I message and that's the way that we're communicating with our friends. So how do businesses reach us using the chat apps that we love? Well, the way they do it is with something called a chat Bot. Speaker 3: 21:45 A Chat Bot is the equivalent at this point of sending out message, sending out email via chat, sending out, just like you would have an email marketing solution for reaching people via email. If you want to reach them via chat, you need a chat Bot and you want to know what platform they're on. Awesome. Okay. So let me show you why chatbots are going to come everywhere. Guys, if this, if you disagree or if you're not following because I'm showing too many different things, let me know. Um, let me know in the chat and I'll keep monitoring it. But here's the thing. This is a standard browser in safari. Let's suppose I wanted to stay at the Marriott. Notice how in the past at the Marriott, this is just me typing it into the search bar in the past, uh, apple used to say, here is a link to the Marriott's website. Speaker 3: 22:31 Then they got a little smarter than they said, here's the link to the Marriott's website, but you probably want to call them or you want directions. And so they put a little icon for a phone so you can just call them and a little icon for directions so you can get directions if that's what you're looking for. What apple's realized is people don't want to call, they don't want to talk, you know, we can laugh at the future and I do, but the truth is people prefer to chat. So look at what they did. They'd now replaced the phone button with the little chat icon. If you look at it on your screen, do you see that on your screen? That's killer, right? So now if I chat, look at what happened. I actually did chat with them and you could see I chatted and I said, hi, look at the response Mary had sent to me. Speaker 3: 23:12 Thank you for messaging. Marriott associates are available to respond Monday through Friday, 9:00 AM to 6:00 PM eastern time for immediate for immediate assistance. Call us and they gave me a phone number. So why am I showing you this? We know that an apple knows that consumers prefer to chat with businesses, but when they do, most businesses, even big ones like Mary, I don't have people standing by to chat in real time. Right? So what they need is a little automation in their chat Bot. They need to enable people to say, do you have a room at the Marriott in Los Angeles? And have them say yes, absolutely. And that's where the future is where chat bots will be able to do it. And I believed that the apple is going to enable everyone to carry it, a chat Bot for their platform. They're going to have to have Mary create a chat Bot. This kind of broken experience is not going to survive for long. They know people want to chat. They know that Marriott doesn't have enough people to do it all the time. So that's why I wanted to show you how I bought beer, so now I'm going to bring up beer and show you what that looked like. Speaker 3: 24:16 This is an actual exchange that I had and I'll read the message to you. Welcome to brew to you. This is a chat bot built on apple today. We, you and I, Dave, even you with all your power, even Russell with all his power, everyone who's listening to us cannot create a chat bot on apple's platform. You could only do it on Facebook Messenger and slack and a few others, but I want you to see that this is coming because assist built this chat Bot. It's already the infrastructure's there. Apple just needs to start giving more and more permission. So again, I'm giving you a glimpse into the future so you could see what the message says. Welcome to brew to you. That's the name of the delivery chat Bot that they created, your automated bread beverage assistant. We're serving until the seventh inning because that's the way the baseball stadiums work. And here's what's on tap. So I hit this little button and I saw what's on Tap Bud Light Miller light, right? I could select it, I don't have to type everything. I could just see it and select what I want including for you dave water. Speaker 3: 25:21 So what I did was I wanted to be a bit of a jerk instead of tapping and selecting one of those options. I typed in to buds. I wanted to see will they understand the two buds means bud light but a budweiser and they did say to bugs, they spoke right back to me and they said to buds, you got it now type in the section and row and see which I did. And then they said your order is going to be $18 and then you don't see it here because it disappeared. Apple pay comes up and says, here is the credit card you gave apple. Can we use this? I tapped, I paid. We're talking about a minute and this happened and suddenly whoever was sitting at that role, I happen not to be there. It was just a demo and I hope that they're. That they're not non drinkers like you and I didn't, it was introducing something that they didn't want their just sitting there and somebody came over with a real beer and handed it to them. This is the future. This is what we're all going to be able to create. That is crazy. Cool. Right? That is crazy. Cool. So can I have ordered Scotch and since scotch to you know, man, the SCAP, the Scotch Bot needs to be created. You got to get ahold of a cyst. Alright. So as a that's amazing and super, super cool. And we could spend hours just kind of go through other ideas on this. But I wanted to find out a lot of people got concerned that all of a sudden facebook lock things down Speaker 2: 26:44 a few months ago and we were right in the middle of doing some things with actionetics and d and it kind of impacted us. So why do they shut it down and what's that have to do with the future of what might happen on facebook with chatbots. Speaker 3: 26:55 See, I was actually really glad they shut it down. Here's why I sold in my chat Bot last week, I followed the rules, Dave. I said, I'm not selling to anyone who didn't interact with my Chat Bot within the last 24 hours because that's the rules. I might. I might talk a good game sometimes, but I'm one of these nerds who has to, if the rules are there, I've got to follow the rules. So I've been following the rules exactly right, and then I see the people create these chatbots that they do nothing but send out deals. They saw the groupon does great. They said, we're going to be the group on of chat and they're sending out just boom, firing off a great deal on a, on a USB hard drive, boom, great deal on a case for your iphone. Boom, great deal. It's just like pounding people with it. Speaker 3: 27:42 Even when they're not touching the chat bot and I saw that they were making good money and I said, I'm a nerd who follows the rules. Why are these people who don't follow the rules doing better than hand? And then there was something else that was really troubling me. Everything that people say to my chat bot, including the curses, not only do I see it, but I see the person who sends it out. I can see who they're married to. I could see everything. I don't hold it against people they don't know and frankly we all curse is fine. You curse. Not much. I try not don't, so I thought it's kind of interesting that I see all this stuff that's the way the world works in chat and then I see these things like a therapy bought that. The first message a therapy bots said was everything you say to this therapy bought is private and I'm pulling my hair out going, this is. Speaker 3: 28:38 This is absolutely wrong. Forget minor infractions. Trying to. This is definitely wrong and so all this stuff was going on in the facebook messenger platform. It was super effective so people got away with everything. I said, I'm so glad that facebook is stopping this, checking out to make sure things are legitimate and then bring it back. I mean, you talk about a little bit of regulation, a little bit of looking around and not ruin the platform for all of us, and so they stopped it. They stopped some of the bad actors. They enable this platform to be better for all of us and I think that that's a great way to operate. Even facebook says we're not going to happen. Anything goes platform. Then it shows that this is going to be a place that people can feel safe. I love it. Speaker 2: 29:21 I think that we felt the same way. I know I was a little frustrated at first for us, but just the idea that it cleaned up the game for everyone I think is again, there's whole bunch of privacy issues and everything else going on legally these days and I think facebook does a great job as far as stepping up to cleaning up the game. So I thought that was awesome. Speaker 3: 29:36 Can I tell you what I did at the time? I, uh, I called up, uh, one of your competitors. You guys compete, everyone by the way, you compete with ad just like you don't need Andrew Anymore. You don't need Andrew, it's like the next week you are going to have an ad going. You do not need apple. We've got a new phone coming out. So anyway, I compete. I invested in one of your, one of your now maybe competitors because you guys are taking on the world immediately when facebook shut it down, I called them up and I said, how do I put more money in your little startup? I want, I believe in this because I now think because they shut it down, it's going to be an even better platform. So that's how strongly I felt about it. So let me show you something else that they did. Speaker 3: 30:15 Let's, let's look at one of my box. This is one of the new things that they did that people don't realize. I'm gonna. Share my screen again. I'm glad that you let me do shoot screensharing. Otherwise I'd just be yapping all day. I'm watching it. I'm watching people like Mark Stern. Mark, I'm looking at the screen over here. Thanks for the affection. Uh, thank you. Also Matana. I hope I'm pronouncing your name right. I'm, I'm checking to make sure that I'm not going too far with you guys. So here, this is a standard chat bot. This is mine. I obviously I've been sending them the same message to myself over and over because I wanted to make sure it worked so you can see I sent out my blog post and I have a read button so people can read the blog post and I also have a share button so they could share it. Speaker 3: 30:55 So there's a little bit of a reality built into the messages that we send out in our chat Bot. Right? Um, so by the way, if you want to, you can see if I hit share, the latest people who I chatted with are all within reach and I could actually hit send to. Let's send it to Rachel now. Rachel's gonna. Get it. Makes Sense. Got It. Okay. So that's how easy virality is within there. But I want to show you something that most marketers are gonna hate, but we should be happy. This exists. You see this little checkbox right here. Let me do that again. Little checkbox right there. I can now turn off messages, I don't like this company so right, because before that wasn't there and it was so frustrating. You get just inundated with some stuff, like how do I get off this list or off this bought and they've quoted it there, but they hit it. Speaker 3: 31:39 It was harder to spot and what they're doing now is making it easier and easier for people to see. Compare that with expedia. My Assistant Andrea, for some reason she must own shares and expedia. Every time I asked her to book a trip, you're going to see I'm going to come out to see you guys. Where are you in Utah? Uh, we're in Idaho, but we're going to meet you in. You're in Utah, right? So I tell her, can you help me get a trip to Utah? I bet you five minutes after she books, I'm going to get three different expediate information emails and five different subscriptions from them. And I do the same thing. Every time I go in, I hit unsubscribe from each one. It takes me to a landing page that says, give us 10 business days down. Subscribing. I go crazy. So that's the problem with email. Speaker 3: 32:24 The solution is that anyone can within chat unsubscribing, cancel. Super Cool. I love that. Okay. I've got more data to show, but I want to give you a chance to talk here. I don't want to just keep pounding, you know, I just want to make sure I want to be valued. I want to make sure we're sensitive to your time as well and I've seen the comments are loving this and good back when facebook. And I think that's, that's the whole reason we're doing this. I'm one of the things. So I had you on our podcast, I don't know, probably six months, eight months ago we talking about this whole Bot Academy and I had a couple of guys that actually some of our, even our, our support staff are buying it and people were excited about it. What the heck is Bot Academy? Because at first people thought they're gonna be able to create bots or do things. Speaker 3: 33:04 So explain kind of what bought academy is why it's important and all that crazy stuff. So as effective as this is, and you and I get it right, because we're in the email space, we're in the subscription space, we understand landing pages, somebody comes to Atlantic page, hits a button, subscribes, we understand that we need to welcome them in a certain way, send a certain sequence of messages. We know that if we bring that into chat world, we're ahead of the game because in the chat world, people don't know this stuff. The problem is when I started investing in this, in these companies, as an angel investor here in San Francisco, I thought everybody got it, and so I would show it to people and they say, this is great, and I go, are you building it? They say, no. I go, why not? They say, wow, I don't know what to say. Speaker 3: 33:45 I don't know how to create a sequence. I don't know what you mean by sequence. Exactly. So I thought, you know what? Somebody needs to train people, train consultants to build these kinds of experiences for businesses because businesses don't know this stuff. They don't have time for it. They don't want to learn it. They want to run their businesses, they want to sell makeup, they want to sell beer, they don't want to learn drip campaign and landing pages and opt in, and so if autocad. So first I started teaching it to them one on one and introducing them to the software that I was backing and they were building on that software. And then I said, you know, what, we need to place where we can teach it and that's what Bot Academy is. We teach people how to create these sequences, these landing pages, how to get convergence, how to do copywriting, and how to get clients to pay them for it. Speaker 3: 34:28 And we intentionally are focused on that. How to get people who want to do this for clients, how to get them up and running. I love that. I know that. Uh, it's fun. We rolled out our, what we refer to as our mother funnel and basically changed the whole page to click funnels page now. And on the right hand side, you can select from one of the 10 different industries or niches or verticals that you're in and one of those agencies or freelancers and we're seeing right now, it's probably one of one of our top two or three of those as far as fastest growing segments where people are trying to become an agency, but then all of a sudden they find they're competing with everybody else. I don't know how to, how, how can they really separate themselves from everyone? And it's one of the main reasons I wanted to have you want to talk about, you actually could specialize in bots. Speaker 3: 35:09 And I'd like to kind of expand on that. Yeah. Um, that's exactly what we're seeing. That there are people who are agencies or have tried the agency thing because they know that it's. If you could get a client to pay, it doesn't cost much to set up an agency. You just have to do good work. And then you can start expanding by hiring a team. The problem is you can be the millionth person selling facebook ad services or websites, services or email services, or you can be one of the handful of people, very small group who say, you know, this whole new chat Bot thing, do you want one? I could set you up with that, and so that's helping people who are already running agencies get more clients or be more valuable to their existing clients and we've seen a lot of good results from people who are already running agencies. Speaker 3: 35:54 I love it. I know it's for us, again, one of the main reason I wanted to have you on honest, it's actually an opportunity for people to use that as as kind of your lead Gen and officers. They have a chat Bot. The next thing they're going to need is going to be a funnel. They gotta take them someplace and so right up, right, and then we don't separate from email. We don't say no landing page, no nothing. Just say this is what's working. We're going to add chatbots to this, and by the way here, I actually, just for our internal group, I did an interview with this Guy Nick Julia. He's fantastic. He had an agency where he was doing basic copy services, web design, and he said, I'm going to try chatbots. And he started growing. You can see all my typos in here because it's my own person, my own personal notes. Speaker 3: 36:30 Part one of his clients is a company called completely Keto. He, uh, started working with him. Here's how many subscribers he got for him. 9,000 subscribers. It costs him nine cents to thirty cents per chat Bot subscribers. So that's pretty good. Right? And here's what he sold it. He sold 'em, 211 people are paying for a $165 product around Quito. This is a diet, a, a hundred and 20,000 for a one time thing. $60,000 for recurring. So I'm doing the math as I continue here in my notes to 215. And then book sales is $100,000 in book sales. So a grand total of $315,000 in sales from 9,000 subscribers and it's broken up into the smaller packages that cost 160. Uh, sorry, this is a bigger product, $167. Um, and something as small as book sales. And by the way I'm mentioning the exact name. I don't want to say Nick J or whatever. Speaker 3: 37:33 You guys should see nick, Julia, if you don't want to build your own chat bot goods, go called Nick Julia. If he can't do it because he's too busy, he'll refer you to one of the other Bot Academy graduates. If, uh, I'm not saying he had some random client, it's completely quito. You guys can actually see them online and see how well they're doing. So the reason I'm saying this is because people like nick who used to do other services are now creating chatbots and getting customers and their customers are getting results because this is so effective. The answer. That's awesome. I love that kind of stuff. So what exactly is bought academy? How do people get involved? All that fun stuff about academy is where we teach people like nick had a great chat bots and how to get clients to pay them to create a chat bot for them. If anyone's interested, they can see it@BardAcademy.com or we created a chatbot just for you guys so you can experience the click funnels chat Bot. All you have to do is go to academy.com/clickfunnels and you will see a book, a Chat Bot we created just for click funnels where you'll see a lot of what we talked about and get to experience. It's one thing for me to say, you can get an email address out. It's super easy. It's another thing for you to go, oh my goodness, Speaker 2: 38:36 I just press a button. This is the future is amazing. I should copy Andrew. Awesome. So I'm going to a miles if you're walking, listening to put that into the comments so people see that. So it's Bot academy.com forward slash click funnels. Make sure that's there for people who are interested in and taking advantage of that kind of stuff. Um, the other thing I wanted to kind of talk about it here is what's kind of, what's next, where do you see this thing going, how is it evolving and you know, kind of what's the next phase. Speaker 3: 39:02 The next phase is more chat platforms are going to allow this type of automation and they're all experimenting in their own way. So you're going to see it in what's APP, you're seeing it already in facebook messenger. You'll see it on apples I message but assist, which is a company that I, again, I backed and then they showed me how it's going to work in facebook messenger before it launched and facebook messenger and so on. Uh, they showed me, I messaged before it's on message. They're talking to me about how now they're working with big brands, big hotel brands to create this type of experience in Alexa to create this type of experience in Google home. And what they're doing is they create one product in one chat platform and then they say, now we can easily transfer to the next and the next to the next. And so as you walk around, do you have an Alexa device in your house? I do actually. Oh good. All right, good. So you know it, right? Once you have it in there, you start to use it. My Kid, he's four years old. He starting to demand that Alexa, play the theme from frozen. Speaker 2: 40:01 I love it. Or Andrew, I know a a question. I always get on this kind of stuff. When someone says, well how hard is this going to be? As I'm kind of seeing in some of the questions coming through on personal message of her saying a actually on personal messages. Say, Dave, is this something that I can actually do or is it going to be take a ton of experience and knowledge as do I have to learn a whole new technology? What? When you look at it Bot Academy, how much tech stuff too they need to be aware of and learn. Speaker 3: 40:29 I can get anybody and I would challenge you guys if you find in in this group, in the click funnels group, somebody who is completely clueless, I will bet a thousand dollars that within an hour I could get them to build a chat bot. So there's my challenge. If there's someone out there who says I'm the most coolest person, I totally get it. Pick whoever's the clue the person, the least cool person. I totally get it because you know what? When it comes to clothing, I'm the clue. Clue in person to hire a personal shopper to buy this shirt. This is not even that fancy, were all clueless and certain things, so if you find the most coolest person, I guarantee you within an hour they'll have a chat bot and probably what it'll be is 20 minutes to create the Chat Bot. Forty minutes for me to ask them about their earphones in their lives and just super easy to create it. So if you're listening to me, frankly, if you're all familiar with clickfunnels, you're ahead of most people. You can do this in 10, 20 minutes. It's not hard. It's not hard at all. Speaker 2: 41:24 I love it. So that's bought academy dot Com. Forward Slash clickfunnels. It's in there. Yes. And Click on that and go, go check out what the Andrews built. Andrew. Again, it Speaker 3: 41:34 is always a party having you on. I look forward to spending more time with you as we are kind of close to wrapping things up. Anything else that you want to share with the community here? Yeah, that don't be like that guy who's super smart, who understood one vehicle, which was paper mail, who was afraid to experiment with email. We know how easy email is, right? Be the person who was willing to experiment. Don't be. In fact, forget about him. Don't be like Andrew in highschool. The 16 year old Andrew was afraid to talk to girls because what if it didn't work out? I got to just gone over and sat next to them and talk to them. Just experiment with it. Sign up to. In fact, if you sign up to my chat Bot, I will start referring you to places where you can create a chat bot created. Speaker 3: 42:09 It will take you no time at all. You're going to get insight into the future and it'll give you a better life and opportunity to get more clients and more customers and more users. This is, this is the future, if you believe in it, just try it. Like I love going to. I can see that and mandarin at school. I see people already buying it. So this is a great tribute to you and what you created. So that's super cool. I know, uh, one of my buddies, uh, on our support team bought this from you the first time we did it and he loved it. And actually, you know, what's the best thing about having click funnels people in this is he is like doing support for our group. Somebody said, how do I add this to click funnels landing page? And I thought I made it easy and he's creating a separate video shown how to do it. Well. He's a great guy on our team. I'm glad he's working for you on yours. Hopefully. Thank you so much for having me back on. Thank you everyone at click funnels. Really, honestly, I want to help you guys create a chat Bot if you're having trouble. If you're getting stuck, let me know. Thanks again, but we'll talk real soon. Thanks. Bye. Speaker 4: 43:13 Hey everybody. Thank you so much for taking the time to listen to podcasts. If you don't mind, could you please share this with others, rate and review this podcast on itunes. It means the world to me where I'm trying to get to as a million downloads here in the next few months and just crush through over $650,000 and I just want to get the next few $100,000 so we can get to a million downloads and see really what I can do to help improve and and get this out to more people. At the same time. If there's a topic, there's something you'd like me to share or someone you'd like me to interview, by all means, just reach out to me on facebook. You can pm me and I'll be more than happy to take any of your feedback as well as if people would like me to interview more than happy to reach out and have that conversation with you. So again, go to itunes rate and review this, share this podcast with others and let me know how else I can improve this or what I can do to make this better for you guys. Thanks.

Aug 31, 2018 • 18min
The Face Of Marketing - Raoul Plickat - FHR #266
Why Dave Decided to talk to Raoul Plicket: Raoul Plickat is advisor and board member to multiple big ecommerce brands and blockchain companies. He is the Founder of the payment provider “CopeCart” and the e-training platform “eTraining Solutions” which enables companies achieving unfair advantages through data driven eTraining; ultra-secured by blockchain technology. Tips and Tricks for You and Your Business: Personal Branding And High Ticket Sales: (3:34) Marketing With Business Owners And Consumers (7:01) Certainty And Confidence Building: (12:19) Quotable Moments: “No shortcuts to certain levels. You will have problems in different ways. It is all about resilience.” “What I realized is the money is there, you just need to channel it. And if you have the ability to channel it, you need to realize that confidence to repeat it.” Other Tidbits: This year he was awarded by clickfunnels a member of the Two Comma Club X award, for driving more than $10 million on one sales funnel only. Raoul also runs performance advertising-agencies in Germany and Dubai with more than 40 employees. He has been labeled “Kingmaker” because he builds the biggest personal brands all over German speaking Europe! Links: FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar ---Transcript--- Speaker 1: 00:00 Welcome to funnel hacker radio podcast, where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets, and how you can get those same results. Here's your host, Dave Woodward. Everybody welcome Speaker 2: 00:18 back. You guys are literally. I cannot tell you how excited I am. I've been trying to get this guy on my podcast for forever. He's one of our eight figure award winners. He's been crushing it lives out in Dubai and I want to. First of all, I'll let you guys. I'll talk more about him in just a second, but first of all right, we'll look at. Welcome to the show. Speaker 3: 00:37 Thank you so much for having me. Speaker 2: 00:40 I am so excited. You're celebrating your first wedding year anniversary here. Pretty quick archer. Yes. Yes. That's pretty exciting stuff. So he lives out in Dubai with his wife and they mean my gosh, you have to understand. Well, first time I started seeing his stuff, he actually invited Russell to come speak in Germany to a group of like 10, 15,000 business owners. I was like, what? Who are you? How did this come about? How have you created this then as you go on to find out, it was basically been selling out live events, literally hundreds of thousands of people. I mean you've been in this business a long time and crushing it and again, I think it's probably one of the neat things I look at is a most people here in the states may not know you, but in Germany and in Europe and now in Dubai, you're kind of like a Tony Robbins, grant Cardone, Tai Lopez all bundled in together as far as this massive celebrity out there. So I'm super excited, super excited to have you on. So help people understand what it is that you really do. I mean, because you've, you're doing tens of millions of dollars a year, that's not an easy feat. Speaker 3: 01:49 Yeah. Take all the personalities, you know, like all the counterparts in Europe and I'm the guy in the background doing marketing. So like a bunch of salespeople working for me, have a bunch of people were doing websites for me. I do a lot of copywriting, especially facebook advertising, do very campaigns, very big launches. Um, started like this step by step, I got another one. Speaker 2: 02:36 So tell people a little bit, what are some of the types of results you're getting for these people Speaker 3: 02:42 you already said over launches? So like for example, we launched for 48 hours, 72 hours, four days, five days, a couple of times in a year was facebook ads and everything. A lot of free plus shipping books right now was one book we sold over 100 and some other books, like five figures and yeah, like getting leads stuff. Speaker 2: 03:34 So tell me what verticals and niches are you in Speaker 3: 03:39 branding, personal branding. For example, Greg Robbins was Germany was a personality, high ticket sales in Germany and a fitness business building also. Speaker 2: 04:02 So you basically help them fill their events and then at the events you help them maximize their back of the room sales? Speaker 3: 04:10 Yes. Yes, yes. Exactly. Exactly. Yep. Speaker 2: 04:18 So typically are these paid events that you're getting people to attend? Are they free events? What's the typical range? Speaker 3: 04:25 No, the lowest ticket prices and um, the highest. Speaker 2: 04:44 Fantastic. So now they come to the event, uh, it's put on basically by the celebrities in, in Europe or in Germany. And then what types of things are they pitching at the event? What types of products or services? Speaker 3: 04:58 Yeah, the last two years we started our next live event since the end of last year, we also started the transition to online products like to mix of online products, like information products was super customer service, one life event extra, which is a additionally people can come and I think this is also where the trend is going because people, the only one paid for implementation. This is like the typical life events like the seminar you attended in the past years. They were always like, you get so much information, information, information, information. Like all the content implementation was an online course you can follow. You can give some templates. For example, for Speaker 2: 06:17 I know you've been doing a ton inside of clickfunnels as far as creating templates for, for your clients and for your users and using the share funnel links and things to make that happen. And what are the typical price points that you're selling at the event? For the next live event Speaker 3: 06:35 or one thousand nine hundred and three thousand five hundred dollars. Speaker 2: 07:01 Awesome. So are you working primarily with business owners? Are you working with consumers? What's your target primarily? Speaker 3: 07:09 Yes. It depends on the more customer focused by himself character, how he is more like 70 percent for the sales guy. For Germany, we attract way more and it's amazing ratio and of business owners like pretty cool. Speaker 2: 07:51 So how did you get into this? I mean it's not like you've got 50 years of experience doing this thing, so, uh, how'd you get started? Speaker 3: 08:04 Same day I found my first company was all my savings I had was like a fitness clothing, clothing as the time I didn't have a free program like a went to Alibaba put up the website was wordpress and so many different shops at the time. It took me like one and a half year to get started. But eventually I got started online store but it took so much time. But in the meantime, I acquired all the skills I needed to have like a basic understanding. I got pretty good at facebook advertising, so then I started to partner with some local guy who had like some agency for Seo Agency and then I became like, his partner was like 20 years older than me, like Microsoft Germany in 1920 at the time. Speaker 2: 09:43 What advice would you give to other people who are trying to figure this thing out? Speaker 3: 09:48 The focus on and uh, it's unbelievable. So like two books, which I would recommend a book is from Ryan Holiday. Ego's the enemy books and yeah, yeah, Speaker 2: 10:31 no, I totally agree. The daily Stoic in great books. I've read both of those. And again, maximum mark psycho cybernetics actually is going to be one of the books for two Comma Club x coaching students. They may actually see that coming to them shortly at one of our favorites. So Speaker 3: 10:47 yeah, Speaker 2: 10:48 super excited about that. Tell me right now you're out in Dubai. And it was kind of funny. We were sitting here before we got the recording going, you're life, you know, now I'm doing this consulting kind of on a, b, two bcm point and I don't even have business cards and these people like who are you? So I'd like you to kind of address how do you deal when you're working in Btby, when you don't have business cards and yet you still are able to get the sales. What are some of the tactics and things you're using from a B to b standpoint? Speaker 3: 11:13 Yes. In Dubai there are no, no small deal. Big, big deal. Crazy people here. And it's very funny. So I got more and more involved but they don't have no business cards, no website, no linkedin profile. I deleted it like two years ago I think. And, and yeah, and the thing is like building bullying, like people start talking why you don't need it yet because I'm good to go. I'm focusing so much on the things I work on and I need to acquire new customers right now. Pretty good status. Actually. I'm not complaining. Speaker 2: 12:19 I've love about you. Is your confidence. I mean, you are so confident for one, I mean you've got the stats to prove it. You can do what you do, but how I live, I was having this conversation, my kids the other day as far as being confident and really when you're talking to people being very, very certain because it, at least my experience has always been whoever is the most certain typically winds the winds in most situations. So how have you acquired that type of certainty and confidence? Speaker 3: 12:46 Yeah. No shortcuts to some certain levels. You will have problems in different ways. Uh, it's all about resilience and resilience and I'm very fortunate to say that I never had an easy childhood until I was a teenager, but when I'm looking back right now and it was like the biggest and best lesson I ever had. Even the biggest challenges. Yeah. Speaker 2: 13:42 That's awesome. As far as if people are trying to get ahold of you or would like to find out more information about you. I know you don't have a website, you don't have business cards. How do people find out more about you? If they'd like to reach out to. Speaker 3: 13:55 But somebody was asking me on instagram and hurt my ego a little bit, so I bought them. Speaker 2: 14:13 How much that domain cost you? That's a good one. I build brands. I know they get pretty pricey these days. Speaker 3: 14:30 Expensive right now. It's crazy. I also wanted a few months ago like that was very cheap and I got. We can offer a couple of hundred bucks last week. Yeah, it's crazy. You a lot of good funnels. You can buy the domains Speaker 2: 14:58 greatly. Appreciate your time. I know a out to buy. It's much later than it is here right now. So I appreciate your taking the time. Any parting words or advice for our listeners? Speaker 3: 15:08 Um, any advice? Probably, yeah, there was one tipping point when I figured out that was one of the launches when I just did was what Russell was saying. I read a little bit of a funnel university and they've put together like a sales page and didn't look that good. Uh, the tiger tickets. 11,000. And with facebook, just facebook ads. And what I realized the money is there, you just need to channel it. And if you have the ability to channel it, you need to realize that confidence to repeat it, like how you're building the skill and I can sell to yourself even if you're not at the stage right now, did you do generate a lot of revenues for facebook ads, is you can sell this idea to you that all the money is out there and you need to channel it directly. What Russell says pretty much have success. Yeah, Speaker 2: 16:32 I love it. Well, again, thanks so much for all that you're doing in the clickfunnels community. I know you've been using our platform quite a bit to fill in a lot of events with it. And uh, I wish you all the continued success and enjoy Dubai. Speaker 3: 16:44 No, thank you so much. I appreciate that. Speaker 4: 16:47 Hey everybody. Thank you so much for taking the time to listen to podcasts. If you don't mind, could you please share this with others, rate and review this podcast on itunes. It means the world to me where I'm trying to get to as a million downloads here in the next few months and just crush through over 650,000 and I just want to get the next few 100,000 so we can get to a million downloads and see really what I can do to help improve and and get this out to more people at the same time. If there's a topic, there's something you'd like me to share or someone you'd like me to interview, by all means, just reach out to me on facebook. You can pm me and I'll be more than happy to take any of your feedback as well as if people would like me to interview more than happy to reach out and have that conversation with you. So again, go to Itunes, rate and review this, share this podcast with others and let me know how else I can improve this or can do to make this better for you guys. Thanks.

Aug 29, 2018 • 26min
Being An Unstoppable Force For Good - Carolin Soldo - FHR #265
Why Dave Decided to talk to Carolin Soldo: With over 10 years of experience, Carolin has cracked the code to helping clients go from zero to full-time income in less than four months and break through the million dollar mark. She has helped build numerous multi-7 figure businesses, including her own international coaching company. Whether you’re starting a new coaching business or are ready to scale your existing business, Carolin and her team are here to help you reach your highest level. Tips and Tricks for You and Your Business: Bypassing The Competition: (1:10) How To Identify Your Avatar? (6:23) Utilizing An Application Funnel. (13:20) Problem Solving And Urgency. (17:00) Quotable Moments: "I'm building businesses, but I'm giving women a voice, give them power and make them feel confident and they just enjoy life so much more." "If you are someone who's brand new to building a funnel, you want to be as specific as possible." Other Tidbits: Carolin works with passionate coaches who are ready to live the abundant and purpose-driven lifestyle they’ve always dreamt of. Whether you’re starting a new coaching business or are ready to scale your existing business, Carolin and her team are here to help you reach your highest level. Links: FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar ---Transcript--- Speaker 1: 00:00 Welcome to funnel hacker radio podcast, where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets, and how you can get those same results. Here's your host, Dave Woodward. Every. Welcome back to funnel hacker radio. Yeah, Speaker 2: 00:19 your host, Dave Woodward and I wanna introduce you guys to one of our two comma club winters. I'm so proud of her. She's just been crushing it. Carolyn Soldo, welcome to the show. Speaker 3: 00:27 Yeah. Hi Dave. Thanks for having me. Speaker 2: 00:29 I'm so happy for those of you guys. Don't know Carolyn. She said over 10 years of experience, he's cracked the code. Really helping clients go from zero to a full time income. Get this in less than four months and also being able to break the million dollar mark. Huge, huge numbers. A super proud of all the. She's done our. We talked a lot about some things she's doing as far as live events and webinars and really the whole idea as far as how you can actually take your passion, turn into profits, and it fits in exactly with what a lot of our current customers are trying to do. So Carolyn's kind of dive in and talk to people about what it is that you're doing and how you first of all tell people as far as obviously get 10 years of experience here, but what's the big kicker for you? How in the world are you able to help people go from zero and within four months to a full time income? I mean, that's a huge, huge claim to fame. Speaker 3: 01:18 It is. Well, let me preface that by saying that we don't guarantee anything. Of course we all have to make, but no, I mean we have hundreds and hundreds of testimonials and they're coming in every single day of people going from literally ground zero where they have a job or they're staying at home with their kids and we have lots of female clients to where they were placing their incomes and they're working in the coaching industry pretty much full enough for what I would consider full time. And our secret recipe is that tactical advice. So were, you know, other courses might tell you to do, you know, a Webinar or my tell you to get visibility online and market yourself. You know, what they're not telling you is the how. So they're telling you to run a welder an hour. I tell them go sign up for click funnels, go here, do that. So it's very, very tangible and I've noticed that people need to know exactly how to do it, you know, in the nitty gritty. And we give our clients such detailed advice that they can bypass the competition because there is no guesswork. There's no wondering how to do it or which systems to use or you know even what to say because we have so many templates that have been proven over time and that we can really fast track them to become profitable in a very short amount of time. Speaker 2: 02:44 I love that. It's so funny you mentioned that as far as this whole idea of giving really, really detailed information on how to literally just had a meeting with Russell and with Julie and we're looking at doing some things, trying to find a way of making it even easier inside of click funnels by providing even greater detail on exactly how to do it. And I think it's probably one of the things a lot of people miss. So many people speak at a high strategic level or you know, 10,000 foot level and it's hard when you've already done it and you've gone through it and you've built it yourself. You kind of assume well by now everyone else kind of knows that. It also. And you forget what it was like two, three, four, five, 10 years ago and you're like, oh, that's right. I really, I didn't know how to drag and drop things. Speaker 2: 03:27 I didn't know where to put things and I don't know what a headline is and it's those basic things that you kind of take for granted what you've been doing it for awhile yet at the same time, those are those little details is what allows people to feel from what I've seen in your audience and with your group now, they just love you. I mean your testimonials on your pages. It's crazy. I mean people are raving all day long about what you've been able to do and help them build and I think it's because you care so much and you provide such great, great detail. Speaker 3: 03:54 Yeah. I always tell my clients problems will come up. This is not going to be a cakewalk. You're coming into this. You're running a business or launching a business. There will be trouble, but one thing I can promise you is that I will have a solution for you. Come to me with a problem. I'm going to help you figure it out and we will work on this thing until it works. It may work after a day, it may work after 10 days or four weeks or whatever, but we will have a solution for you because we've seen a lot, you know, maybe I can't say I've seen it all but probably pretty close to it now. So it's about being able to solve these problems and having you know those, those, those steps was just tricks in your back pocket and you can pull out and give to clients and that you said went very detail oriented and giving them exact instruction and steps because we don't assume they know anything. Speaker 2: 04:42 Well, Carolyn, I know for a lot of people get into the whole coaching business a lot. Them get real frustrated with dealing with the people who are the newbies and they much rather just deal with. Once it got success, then I can take them from making money, whether it's four or five, $6,000 a month to six figures, seven figures, but getting people started is probably some of the most difficult things that any coach deals with. So I'm kind of curious as far as why did you pick that part to focus on so much Speaker 3: 05:09 compassion and because I started this because I love making women shine and, and men too. I have nothing against man. We have some men in my program, but to me I came to this country as an immigrant. I came with nothing and I literally booked myself to where I am today and I had to go from feeling like nobody feeling like who am I? Am Not Worthy. I looked bad. I have this accent. Like I was an underdog right? To where nowadays, you know, I wouldn't say that I'm the best thing in the world but. But I have a certain confidence now and I see that in my clients. Like I see those, those women come into the program, they have so many self doubts and they think I'm just mainstream. I'm just like this normal woman, Mike. But they go through this and not only do they have a business and clients, but they also changed in sight. They become stars. They appreciate themselves so much more. Like they speak highly of themselves. To show up completely differently than they were before. So I'm building businesses, but I'm giving women a voice, give them power and make them feel confident and they just enjoy life so much more and, and I also know what it's like, you know, Speaker 2: 06:23 that's honestly one of the things I had this conversation with a figure award winners yesterday about this idea of really knowing who your Avatar is and I've as I take a look at your page and your funnel and everything else. Yeah, I understand you've got a few men. You totally focus on women and I think it's one of the things were a lot of people miss it, especially in the coaching thing where you think, you know, I can help everybody if you tell people a little more about how, how do you identify your Avatar? What exactly is your Avatar and why'd you pick them? Speaker 3: 06:55 Yeah. My avatar is someone that like me, so I see coaches when they're focused on an avatar that is damn essentially a couple of years ago, maybe even a couple of months ago, and they actually went through it. Experienced felted no, but it's like they succeed more than anybody else that you can study it, right? You can. You can have that work experience, but if you've lived it and felt it, it has to be an emotional attachment to it. Then I think you can really create a powerful messaging and and specific and sharp messaging and the success of your marketing has to do with your message. You can run webinars all day long if the message isn't where it needs to be, it will not work, right? The page can be pretty and in all kinds of colors, but if the words don't say what they need to say, it will not work. Speaker 3: 07:43 So I always say, look at your own biggest accomplishments. Who biggest failures? Who biggest challenges, what have you overcome in life, in relationships with money, with your career, with your children, with your house, and look at these areas and pull out you credibility. So I love education. Don't get me wrong. I love actual work experience and I have an Mba and I have work experience too, but I focus on the things that I've really felt in my core in my heart because then I can speak passionately and I think as coaches what inspires people to most. It's been a CSP and passionate because that inspires them to follow us and to maybe want to be like us. Right. So, so that's what we have to have. Speaker 2: 08:27 I love it. So when you're looking at your Avatar, you started advertising for them. You're advertising for more than just women. So what is your. When you kind of dial in your Avatar, is it women? Are they currently employed someplace else? Are they they already have a passion or is it someone who's a stay at home mom? What's. How do you identify or narrow down your Avatar to be more specific on exactly what it is you're looking at? Speaker 3: 08:48 So you want to start a really narrow. In the beginning I actually only worked with health coaches, so I have a health coaching background by. That's how I started in the coaching industry and then I became a business coach, so I said, I feel comfortable in the health industry. I know the industry, I know the struggles of health coaches. I'm going to be the business coach for health coaches, and then later on I said, well, my system works for any niche really, so I'm going wider. So if you're someone who's brand new building a funnel, you want to be as specific as possible. Just women stay at home. Moms who are over 40 have two kids and our 10 pounds overweight, like really nail it like my because then your marketing becomes very easy because once the right people see it, they'll be like, yep, that's it. I want this and nothing else. There's no convincing. There's no more selling. There's no more funnels that have to be six weeks long. You know? One or two emails could be enough to get these people in the door and say yes to your product. Speaker 2: 09:45 I love it. What does it take a look at some of your funnels? What things you focused on is the whole webinar funnel and I think you and I were talking about before we started recording here is you actually not only bring people in through your webinar funnel, but now once they're in through the webinar funnel, they attend a live event and while they're at a live event, you actually give them the same funnel that they got into. If you don't mind, can tell people how that works and why. Speaker 3: 10:10 So I coach coaches, right, and I only coach on things I know work, so I do something, I try it. I tested myself and if it works I gave it to my clients because then I can say this is gonna work and I know how to fix it and do it for you as well. So we have created a template now in click funnels that we're going to give to our clients that is built based on our model that we're actually using like that. The coaches have to coach them the things they actually do. If you don't do it yourself, I'm not going to do it myself either. So coaches have to coach them. What they actually do and many don't do that, but I don't. So we've given them a template. We're going to roll that out to our clients that actually building similar funnels to attract their clients as well. And those could be consumers who are the businesses have a, trying to make it so simple as possible as plug and play so that they have these short cuts, their success, fast track their success, um, and, and do what they want to do is if they don't want to be marketing, they want to coach clients, they want to help people, they want to transform people. So we were trying to really simplify that marketing process. Speaker 2: 11:19 Also possibly doing a done for you service for them or is it a you've given it to them and letting them do it? Speaker 3: 11:25 That is on my plan, but not anything I can invest in immediately. But there is a huge demand for done for you services because you know people, especially the new ones in this market, but we don't know a whole lot. They don't know. It can drag and drop. Like I said before, they don't know what a headline is, you know, what are, all of these systems have very confused and they struggle a lot. So, um, I know there's lots of providers out there. Maybe in the future I'll have it. I think it would be great, but we don't have it right now. Speaker 2: 11:56 All right, so people come in through your webinar funnel. So walk me through the funnel. I assumed basically land on a registration page. They register for the Webinar. What happens next? Speaker 3: 12:04 Yep. They watched a Webinar. So we run the Webinar once an hour and a webinar or a Webinar. I to actually do it both ways. I do live webinars, but I also have everything supplemented with webinars. So they go through that. I don't sell anything on my webinars. Yes. This is for coaches to coach coaches. If you're listening right now and your coach does this for you. So on my webinars I give, I give steps and if you've ever listened to Russell's perfect webinar strategy, that's one thing you could follow right away. It rocks. It's really good. So do the Webinar and at the end of it we pitch a conversation, so I use the funnel to book discovery calls and the discovery calls are hosted either by me or someone on my team. So I actually have a sales team that works for me and we then enroll clients over the phone. Speaker 2: 13:02 Awesome. So is it an application funnel? They're filling out an application for scheduling a call. Speaker 3: 13:08 They are scheduling a call, but they're also going through an application. So we have both. Yes. Speaker 2: 13:14 Give me an idea as far as how long has this a super lengthy application or is it real short, basic information? Speaker 3: 13:20 We have to ask this a lot. So we tested several things. We had the application before the call booking at the application after the call booking now, right now what we have is the application after the call booking. So they booked their call first, then they're being presented with an application form and if you, if you don't get the application, we follow up with them and we say, hey, you know, please fill out this form. It's really important for us to have this information to give you the best experience we can on that call. So your name, your your website, what are your goals, what are you struggling with right now? And I had a really short but I also had a really long, so right now we have eight, seven or eight questions on that forum and I feel that that's the sweet spot if I don't have enough questions, it's just an easy for people. Speaker 3: 14:06 If it's too long, it's too cumbersome for them to fill it out. So you know, you want to really ask them about their biggest struggles. You also want to ask them about their biggest goal is and how they think you can support them. My, what do you think we can do to help you in your business? What do you think we can do to help you with your health? For example, we asked them about their ability to invest. That is on our forum as well. We ask them how they could invest. So credit cards, loans. We actually, because those are the things we believe in in our, in my business, I believe that someone has to have funds to run a business, right? Nothing to hide. And we asked that question, um, you know, which, which gets them into that mindset of knowing what I'm running a business, I'm taking it seriously. Speaker 3: 14:51 Um, and then they also tell us about their website and what they do as a coach. So they're niche programs, cme half and, and who they want to serve. And we look at the form and it helps us sort of squeezing out some people if they say something that they're not a coach for example, or they don't even know who they want to work with yet effective, too new. It may not be the, my time for them, they may not be ready for us yet. So, um, we sort of evaluate who we want to talk to and then we take the calls and be enroll people consistently. So I don't ever launch anything. I don't open and close my doors. My sales are pretty consistent throughout the month. And if I want to scale, I scale up. You know, that the amount of people that are coming into the funnel, I take more calls, a hire more people for my sales team and that's how I've been able to grow my business very quickly. Speaker 2: 15:43 So is it a one step close on the call or is it a setter and a closer type of thing? Speaker 3: 15:48 We have a confirmation, so right now that sort of booking on call and then we have found and we'll call them up to confirms the appointment. Right. So you could call them, we call them apartments specialists. They call up and they say, you know, amazing, you've booked a call with us. We're so excited. I want to make sure that this is the phone number, make sure you really show up for this call. So they kind of feel them out a little bit. Um, and it also helps us reduce down. No, shows my hands, a lot of people that may not be right for whatever reason. Um, and then we have the sales team, we have people sitting in different countries with different time zones and they take a call and then we for the most part in bold over the phone for his time. Um, we also do follow ups. Of course some people need that time. They need to look at their finances, they need to make decisions and it's not about pressuring them. It's about helping them make the right decision. Speaker 2: 16:45 So from the time of person watches the webinar about how long before they, when they schedule their calls, it scheduled within the first two, three days after that. Is it a week long? How long is that? When do you typically use? Speaker 3: 16:55 Very interesting. I recently had somebody approach me that's like Helen, you know, much longer funnel because people need to be in your funnel for like a month before they buy it and you need to offer them low on products and you need to like give them all these freebies and things. And I said, well, let's test it. That's actually a look at how long our sales cycle is. And I looked at my client's home last year and, and I looked at when did they join my list and when did they buy it? So my sales cycle of, I know it's about five days. I love that. That's awesome. Come on my list. And then five days later I don't have any low end products. I don't have, I have freebies, we have books and we have and all these things are great and we do email them out and, and you know, we'd be targeted people with that stuff. Speaker 3: 17:40 But for the most part, I believe that when you offer people a solution they really want and it's a solution to an urgent problem, they experience might now they don't need to test drive you and sample you and warm and being warmed up to it. They have an urgent problem. I'm sick right now. I need a solution. I don't want to sample platter anything. I need this solution right now. And then they see it in front of them. They can usually make a decision quickly. You gotta be able to solve an urgent problem to make that happen. Speaker 2: 18:15 Yeah. And I think that's the problem a lot of people struggle with is there's not enough pain for their client. If there's not a pain for the client, the client's going to go, oh, I'll take a look at it later. There's no urgency, there's no scarcity involved. It's just a matter of like, oh, I'll get to it later. So I love. I knew you were. I didn't know what is within five days. That's awesome. I knew it was within a couple of weeks, but five days is fantastic. So they schedule and then from the time they schedule a. How quickly does the person, the appointment manager basically call him? Reconfirm their call? Speaker 3: 18:44 Well, we call same day. So we have someone on the every single day. Yeah. I mean if they book in on a Saturday, we may not reach them until that Monday and she doesn't work on the weekends. But usually it's the same day. And then I'll calendar is open sometimes more if we have someone on vacation or we don't, you don't have the coverage. We may open it up more, but ideally you don't want to have more than two to three days because you know they watch these webinars and the webinars are there for a reason. They get to know you, they trust you. You know when you're watching a webinar and you're like, oh, I got this. This guy has got such good energy and he's still fine, and he he knows so much and you hear his story and he also gives you some really tangible steps so you like him. Speaker 3: 19:28 You see these opportunities for you. It all kind of makes sense and you want more naturally, but it also screens out people who are not right for you. So the Webinar is a screening mechanism that brings in the web people, but also rejects how, if the wrong people who are not bad for you so you have the leads that you get from the Webinar are amazing because they. They know you, they listened. When we have people come in these calls, they say, Oh yeah, Carolyn set this on her webinar. She, she told me that he thinks they're just so warm. They're so ready. Whereas if they don't have, if they have not seen the Webinar, they'll say, who is this Carolyn? Like, can you tell me more about her? What does she even do? This just not ready to buy yet. Speaker 2: 20:12 I love it. So what's your price point then when you're selling? What's the actual product? Speaker 3: 20:16 So we started 8,000 and that's our entry level product and we go all the way up to higher end programs that are a little bit longer for more advanced coaches. So my sweet spot is people who definitely want to enter the coaching field or struggling coaches who want to finally become profitable. But I also work, we work with more advanced coaches too because we have some people in our programs that are stars and the arise quickly and they're just sort of taking off, right? So we give them a chance to work with us for longer and that's our powerhouse coach program where we mentor them for 12 months and then we talk about other things that come up in at this and this, the hiring, you know, managing clients' systems. We showed them how to run events and we go a little bit higher end or upstream with the topics. Um, but yeah, it's fun. It's between 40 and 60,000. Speaker 2: 21:11 I think that's. I knew, I knew you were in the 50,000 range. I think it's really cool if people understand you have absolutely no real low end. Your low barrier offer basic is eight grand and I think people understand you don't have to. So nothing drives me crazy when I hear somebody say, well I got to start off with a free trip wire or something in the low seven to $27. And then from there I'm going to go to the ebook and my upset. I'm like, you don't have to stop there. Start there. In fact, I think probably one of the easiest ways is to start where you can actually start making money and so that you can actually spend more to acquire more clients even if you're in the four, four 97 to $2,000 range and build your confidence from there. And then take it again. I love 8,000 and $50,000 or 40 to 60 is just amazing. Congratulations on all your success. Speaker 3: 21:57 It works well. I mean there's so many different business models, so many different teachers out there and they all work well. If you really master those ways of doing business right. For me, I've tried it all. I had the trip wire and I had the $27 ebook and I had all these things but nothing changed. I didn't have more quality. I didn't want to buy more from me. They liked the book, but the ones who wanted it wanted it no matter whether they bought the $27 ebook or not. So you know, I sat next to shortcut this whole thing, kinda down simplify it and do it that way and it works. Speaker 2: 22:33 I love it. It kind of goes back to what you were saying earlier as far as the pain. If there's not enough, I mean if there's a lot of pain, a 47, $27 book is not going to solve the pain. And so I think that's one of the main things. You've specialized and so well as really finding those people who've got a ton of pain going on and then solving it right away for them. So congratulations. Speaker 3: 22:52 Thank you. Speaker 2: 22:53 Was we kind of get close to wrapping things up here. Any other words of advice you want to give to our users? Listeners? Speaker 3: 22:59 Okay. Stick with it. Speaker 3: 23:02 I see so many amazing men and women do things and they have such great opportunity and potential, but they give up way too soon. Any marketing strategy, any final you get in clickfunnels, anything you will have a try will only work if you do it until it works. So if it doesn't work the first time, you may have to do a 50 webinars. You may have to change those lights. 100. It doesn't matter. You need to go at this with, I don't want to say radical forest, but like master would really put your all into it and don't stop working on it because then they stopped with this and then they try something else and they stopped and the niche, why this? And they stopped in and, and they give up and then, and then they get frustrated and they say, oh, nothing works for me. It's all, nothing works you, you know, these people. And it's a shame. So I think mastery and sticking with it. That's your secret right there. Speaker 2: 23:57 Oh, I love it. Well, I know people are gonna be dying to find out more about you. So how do they get more of you and I'm working to connect with you. Speaker 3: 24:03 Yeah. So my website is Carolin soldo.com and Carolyn with a c and an I. and if you want to, how about would russell say heck my funnel for you, if you want to check out our Webinar, it's Carolyn Soldo.com/passion. Speaker 2: 24:23 I love it. So it's c a r o l I n s o l d o Dot com. Forward slash passion. I will put that down in the show notes so you guys have it there as well. For those of you guys are driving or working out, listen to this. Want to make sure you get the access to that. So Carolyn, thank you so much. Appreciate your time, appreciate the value, always continue to give to our community and again, wish you all the best. Speaker 3: 24:42 Thank you so much for having me. Speaker 4: 24:44 Hey everybody. Thank you so much for taking the time to listen to podcasts. If you don't mind, could you please share this with others, rate and review this podcast on itunes. It means the world to me where I'm trying to get to as a million downloads here in the next few months and just crush through over $650,000 and I just want to get the next few 100,000 so we can get to a million downloads and see really what I can do to help improve and and get this out to more people. At the same time. If there's a topic, there's something you'd like me to share or someone you'd like me to interview, don't we just reach out to me on facebook? You can pm me and I'm more than happy to take any of your feedback as well as if people would like me to interview. I'm more than happy to reach out and have that conversation with you. So again, go to Itunes, rate and review this, share this podcast with others and let me know how else I can improve this or what I can do that do to make this better for you guys. Thanks.

Aug 27, 2018 • 23min
The Franchise Development Expert - Marcos Moura - FHR #264
Why Dave Decided to talk to Marcos Moura: Marcos Moura is one of the founders of Amada Senior Care. A franchise that specializes in providing home health care for seniors. An 8-figure click funnel award winner, Marcos has franchised over 120 locations and is anticipating putting another 200 locations on the map in the near future. Tips and Tricks for You and Your Business: Teaching entrepreneurs how to start a senior care business? (5:52) How to take your offer and put it in front of the right people? (11:00) Providing a business in a box to the entrepreneur: (17:00) Quotable Moments: "We provide a business in a box to the entrepreneur. They are never going to have to go find some other way to do it. All the marketing pieces, all the flyers, everything." "I hope marketers really see themselves as not just marketers, but as revolutionaries." "You don't have to start that low. I love that you start at $48,000. Totally extreme. It's like, no, we know what we are. And because of that, you're able to really get super, super dialed in on exactly who you're and you're marketing to." Other Tidbits: Marcos discusses his journey building Amada and how he helps entrepreneurs start businesses tailored specifically for the audience they are trying to attract. He discusses how to manage a high-ticket funnel, building a franchise and how to market effectively. Links: FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar ---Transcript--- Speaker 1: 00:00 Welcome to funnel hacker radio podcast, where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets, and how you can get those same results. Here is your host, Dave Woodward. Everybody welcome back. You guys have Speaker 2: 00:19 of your life today. I am so excited. I've. I've known this guy for a long time and I want to make sure you guys understand. I bring on a lot of people onto the show here who've got everyone thinks, oh, I can use clickfunnels for information products or maybe for for lead Gen, for a retail shop or something like that. I want to introduce you guys to Marcus Mora, who is the founder of Amata senior care and it's the coolest thing ever because they actually are using click funnels for franchises, but as cool as that is, marcus is the guy. Nicest guy you'll ever meet in the entire world. The funnel hacking live. We were in San Diego, the botnet. It's kind of a joke now, but we appreciate it. The time is bringing the jot down the loudest. Take the team out on the yacht and everything else is the Harvard, but without any further ado, let's welcome to the show. Speaker 2: 01:05 Hey, thank you dave. I really appreciate you having me on. This is a huge honor. I've been waiting my whole life for this interview. Oof. Well now your life is over. So yeah, it's what a homer Simpson tells. Bart. Bart says this is the worst day of my life, Dad. And homer says your worst day so far, but this is like, this is the pinnacle man. It's so cool to be on this call with you. Thank you so much. Well, hopefully this is the best day of your life so far. So anyways, I wanted to kind of for those, you guys don't know what you do. Help people understand how in the world a franchise, especially in the senior care industry would be ended up using clickfunnels. Yeah. So this happened and I think so many people go through this, right? So, um, I think this is so click funnels launched. Speaker 2: 01:55 What are your Dave? Two thousand 14. So yeah. So, so let's go to 2014 and we're doing what everybody else does out there. You, you need a new landing page because you're trying to attract, uh, I don't know, whatever you're trying to attract, right? Uh, I wanna I want to attract a somebody who is male over the age of 30, who makes this much money that wants this product, right? Or I want to sell this. And what you had to do is whenever I want it to make that page or make a change to that page, I had to either go to an agency, right? The outsourced agency. And we'd say, here's what we want. It's okay. They'll take three weeks, right? Or four weeks or whatever it is. Or we have to go to our, our, uh, our it team, right? And it was the same thing. Speaker 2: 02:41 It was like, okay, that will take three weeks and you're like, are you kidding me? Three weeks for you to change a title here, do that. And so I remember I was googling, um, uh, I know the, I don't even know if I called it a landing page. I seriously guys, I have no tech skills, I'm a sales guy, right? All I needed as I, I needed content on a page, that's it, right. And I knew what I wanted to say and I knew my audience really well, which is something we can talk about if he is kind of an interesting topic, but I knew that but I, but I had no idea and I think I found one of your competitors first because I think it took me like two or three different page makers into click funnels and so we were testing out and I will set something like all three of them, right? Speaker 2: 03:25 I went to that stage where I think a lot of, a lot of people go through this where they have like four different landing page creators. Right? And, and, and you're testing all of them and click funnels. Is it it? It was. It's what we use to be able to be nimble. So what, here's what we know is, is a lot of times we start with a message and the message is not quite right. And so we have to tweak it. We have to change it and we have to make the message too that your click through rates improve and so that's how we started using clickfunnels back when you guys, man first launched and we have used it ever since, you know, that's, that's what we use to drive a tremendous amount of traffic to our company. I love it. Well, the cool thing is I know last year on stage or one of our first eight figure award winners. Speaker 2: 04:13 Ring isn't, I shouldn't say little. It was a decent ring. I hope so. Yeah, bring it back and all the amazing things. You guys are doing tens of millions of dollars a year and I want to make sure people understand. One thing that you just made mention that is of really knowing your audience and how could you guys use linkedin a ton, which is a topic we don't cover that much. So tell people as far as how. First of all, what is your audience? How did you find them and what do you do with them? Yeah. Okay. Now I'll go back. So the ring that I got from you guys on stage, so my partner top of Jefferson played for the Chicago bears. He was a Lineman for the Chicago bears. He played for, played for two years and he got injured. So I no longer have that ring, like softwares. Speaker 2: 05:01 That top of that is, that's a super bowl ring you never got. So I seriously don't tell Russell this, but I don't know where the ring is anymore because to my office, like what is this? Is that is the wing that we got to click on? It goes. I am taken as he put it on his finger. Actually I got it a little too big and he's a massive dude. He's six foot six, half black, half Samoan, just a massive guy, right? So he's got the ring. I hope that's okay. But that was, that was a cool, a cool achievement for us. So, um, so knowing your audience, uh, we, we, um, we started advertising this franchise opportunity, which, so if you guys think about a franchise, it's anything out there, right? It could be blaze pizza, a franchise that's really growing like crazy right now, right where you make your own pizza, right? Speaker 2: 05:52 That's a franchise. And a basically an entrepreneur was thinking, what the heck do I do with my life? And uh, they stumbled onto blaze pizza or onto subway or you stumbled onto any of these franchises and ours just happens to be a franchise where we. So instead of making sandwiches, you're caring for seniors in their homes, which is really cool, right? It's a service that, that seniors need a, it, it changes people's lives. So that's what our franchise is, right? So I know that, that Dave, that I don't know how many of your audiences in Franchisee, but, and it's probably pretty different from everybody listening to this, right? Absolutely. Now, uh, so that's, that's who we are. We, we help entrepreneurs start businesses in the senior care space. And if you think about it, and if you go to what you guys always talk about, really what we're selling is a high ticket funnel, right? Speaker 2: 06:46 Is it, it's a high ticket sale because our franchise fee is $48,000. So think about that. For those of you guys who are selling courses, you're selling a, you know, an information product. Here's what we do. We say, Hey, give me $48,000 and I will show you how to start a business that takes care of seniors. So you can say, well wait, is there like a recipe? No, there's no recipe. Is there like a build out of what the stores? No, nothing like that. Like we're going to coach you on how to become a senior care company, right? For $48,000. So, um, that's, I mean, so think about that. This is what we sell. That's, that's the product, right? So, um, what we knew is we knew something really important that we didn't want to sell the product to just anybody that had the money. Speaker 2: 07:36 Uh, and in the world of franchising and maybe in the world of, of courses, maybe in the world of selling informational products, you may want to just sell the product to whoever has the money. But for us as little bit different, you've got to think about, we're teaching somebody how to go and take care of seniors in their homes. This has to be somebody that is a good person who's going to be a good entrepreneur, who's going to do a good job and not only that, in our business, we make a royalty for the rest of their lives. So they pay us $48,000 and then we make five percent of all of their revenues forever. So we don't want just anybody to be our Franchisee, right? We don't want to go to war with just anybody. We want to have the marine, we want to have the green baret that's going to go and build this business, right? Speaker 2: 08:23 And become successful. So it became incredibly important to us that we needed to really know our audience. And I think that people say that they know their audience a lot of times and they really don't write. Like sometimes people say, well, I want to attract, uh, people, okay, that's not an audience. Well, I want to attract people who love energy drinks. Well, that's still not an audience, right? So you have to really drill down into an audience of one, and in fact, I wish I take credit for this, but so much of this is what Russell talks about. Uh, we, you know, all of us, we read his first book like crazy and so much of this we learned from you guys when you're talking, when you're, when you're attracting people, this idea that you're speaking to one person, right? And who is that person? Speaker 2: 09:14 Um, and so, so, uh, you know, that that's a lot of the work that we did when we first started the company is who is that one person we would want to sell the franchise to. Um, and that I think made us really, really successful. So who is that one for you? Could you, I know you guys got this dialed in really super tight. Yeah. So this is something we also stumbled onto. So, uh, so one of my partners played in the nfl and he's never had a job in his life. The other partner, his name is Chad, and he was a pfizer pharmaceutical rep, so he had been in healthcare for 10 years and then he quit his job and we started a modest senior care and shadow was this amazing salesperson, right? He, he had been trained by some of the best companies out there. Speaker 2: 10:00 He'd been trained by Pfizer. Uh, he worked for Baxter for a little bit. So these, like amazing sales organizations. So we're sitting down and uh, we start to get these, these leads, right? We start to get these leads of people that want to open a modest senior cares and they're all crap, right? They're just terrible leads. And uh, and by the way people with money, like we had people would have said, take my $48,000. And we're saying, no thank you. Can you imagine like, come, especially as your first that's like, whoa. Yeah, exactly. Right now we're just starting out. And so we're saying no to people and so we're sitting down, it was a late night dinner. We're thinking we've really got to find who it is we want to advertise to. And we said, well, what about Chad? Chad is a pfizer pharmaceutical rep. what if we could advertise this opportunity and say, Hey, those of you in America, if you sell pharmaceuticals, if you sell medical devices, if you're a basically in healthcare sales, this could be the franchise for you. Speaker 2: 11:00 And we and we all got really excited about. And then we, and then we thought, how the heck do we do that? How do we actually take our offer and put it in front of. And we started like drawing the person male over the age of 40. He is married, he has kids, he has worked for some of the best pharmaceutical companies in the world. Um, he makes about $150,000 a year and he is now to the point where he feels like all he'll ever be is a salesperson. All he'll ever be is somebody who goes and tells doctors to prescribe Viagra, right? Like they get to the point where they want more of life. And, and this is somebody though that makes $150,000 a year, which is not nothing that's a good salary. But they have this pain and so we, we, we, we did all that. Speaker 2: 11:52 We had a picture, we had a picture of, we got a mind, you're like, this is what it looks like. We pinned it to the wall and we wrote down all these things about this person and then it came, you know, how the heck do we find them? And uh, and then we, we, we were thinking about a different, different job boards and different places. And then linkedin came as maybe the opportunity because on Linkedin, what you can do is if you know exactly who you're looking for, you can then send in an advertisement or an inmail or an ad or something to that one person. So I have an ad for example, and you know, you guys can steal this if you want a funnel hacking, right? So, um, but we have an ad that goes on linkedin that says life after Pfizer and, and it has a picture of a person and that ad only shows up to males over the age of 40 who are salespeople for Pfizer. Speaker 2: 12:57 And, and so when that ad shows up to that person, you know, they're on their computer, they're on linkedin or they're on their phone right in there, they're looking at it and all of a sudden this ad comes across as life after Pfizer. I'm like, holy crap, I mean, I work at Pfizer. What isn't. So our clicksor rates started going through the roof, right? Because you're taking a message that is so incredibly targeted to one person. And once we started doing that and then came the magic of clickfunnels, because once they clicked on Linkedin to an ad that said life after Pfizer or a pharmaceutical layoffs, you know, we would, we would, we have this messaging that was really a punch in the face, right? I mean, you have to punch him in the face if they're going to listen. And then he'd go to a clickfunnels page and on the click funnels page I think is what a lot of people don't do. Speaker 2: 13:49 And Dave, if I'm talking too much, you gotta, you gotTa shut me up. Okay, I will. You keep going. You're doing awesome. So, um, so what happens is once you click on the linkedin ad and they go to, they go to the clickfunnels page, we, we kept the conversation going. So I think what a lot of people do is once you've grabbed them, you're throwing them on some website and all the website does is talk about how handsome you are, how nice you are, how amazing you are, and what your product is and how amazing your product is. And you've lost this communication. You've lost the opportunity to tell your audience why this is good for them, how we can change your life. And so our landing page would say, again, life after Pfizer, find out why you, the pharmaceutical rep are ideal to become an entrepreneur, to take care of seniors, what you know is so valuable. Speaker 2: 14:39 And we would talk about them, we wouldn't talk about us, we talk about them. And so then that conversion, that landing page and click funnels converted better than anything we had ever done. Um, and uh, and that's, and that's what we did. And so, uh, we are one of the only franchise in the world that we were trying to like get this, uh, to be, uh, like, I don't know Guinness Book of Records or something, but we're like the only franchise in the world where almost all of our franchisees are either medical device sales people who left medical devices or pharmaceutical people who left pharmaceuticals. And that's something we're super, super proud of that, that it really did work that if you go out there and you really can service one person and change your life, um, that I believe you, you can be successful. I love it. Speaker 2: 15:29 I think that's probably one of the main reason I wanted to have you on the show is you're so good at being able to identify exactly that Avatar. I mean literally down to the picture on your wall and exactly what he looks like. And I think that's the problem with so many people when they first get started is they think, oh, I'm going to start off on a $7 tripwire thing. I'm to send it out to the world. And whoever clicks on it, that's where my audience is going to be. I'm like, stop. You don't have to start that low. I love that you start at $48,000. Totally extreme. It's like, no, we know what we are. And because of that, you're able to really get super, super dialed in on exactly who you're, who you're who you're marketing to. And again, you guys are amazing the market. Speaker 2: 16:08 I know you. You're the brains behind all this marketing stuff there, Marcos. And so it's really cool to see how you've made, been able to build this in. And you guys built a huge, huge company out of this. So help me understand though. Now person spends $48,000 and they get this coaching. Where does it take them? What, what are you getting five percent of? How does it, I mean usually other franchise, they've got a physical building and the seats and everything else. So how you guys, are you guys doing that? Well, you know, I think the, the big part of this is uh, what we, what we really provide to them as the system that, uh, that they would need in order to go out and market their business to hospitals, skinner's facilities into the families, right? So you need to contracts, you need crm, you need a point of sales system to do billing and all that stuff, right? Speaker 2: 17:01 So we provide a business in a box to the entrepreneur. They're never going to have to go find some other way to do it. All the marketing pieces, all the flyers, a, everything. Seriously, everything they would need is his business in a box for them to go out there. Right? Um, I'm going to cut you off there real quick and I think a lot of people miss is people will pay for done for you. And I think you guys, what do you call it? Business box or whatever you want to name it. I mean, the reality is you've literally done absolutely everything for him. So it's plug and play. They don't have to think beyond just following your exact business model, which I think for, for a lot of people are listening to this realize there's a lot of people who are in that same situation. Speaker 2: 17:43 Maybe they are in their thirties, forties, fifties. As people continue to age, they're like, I'm not done working. I still want to be able to provide value to people and your service provides is massive, massive value. So I think that's killer. Yeah. You know, and in talking about that, what I think is interesting is people with whatever offer they have, you think about a $48,000 offer to somebody and there's lots of ways for you to, to show that offer, right? And you think about, if you think about what we're doing is just saying, give me $48,000 and I'll show you how to take care of seniors, which is not a glamorous thing, right? This is changed guys. It's changing diapers. It's, um, you know, moving people into the shower giving baths. Right now the entrepreneur is in doing that work. It's the caregivers who are doing it, but in no way are we selling something that is glamorous. Speaker 2: 18:36 I'm now and I think that sometimes people don't realize this, that the $48,000 franchise fee, the reason somebody who's really paying you that, the reason their pain is that is there's a pain point. There is something that they want in their lives that they cannot get and what they come to believe. And what your, what your. I think your job as a marketer, a with authenticity at least is to give that audience the idea that, hey, this vehicle that I have for you could be the solution to the pain that you're having and yeah, it's $48,000, but it will, it will get you to where you want to, where you want to be, right? It doesn't matter that it's home care. It doesn't matter that a senior care, it's the vehicle that's going to allow them to become somebody different that's going to allow them to achieve something, be be with their families, uh, have control, not have a boss anymore. Speaker 2: 19:32 Whatever that those things are right. And I do believe people would pay, I truly believe actually, that if we raise our franchise fee to $75,000 today, we would still have people join our franchise because of the, the amazing value we're providing to them, uh, even after they buy the franchise. And also the fact that we're solving such a, such incredible pain that people have in corporate America. Right? Which is our audience. I love it. Oh man marks. I can talk to you for hours on end about this kind of stuff as we get close to kind of wrap things up though. Any other parting words, things you want to make sure people know or learn from you. Um, Gosh, you know what, I, I think with this, for the topic of today that the, what I've learned so much from click funnels that I learned from you, Dave, alert from you, from, from Russell, is really, really understand your audience. Speaker 2: 20:23 None of us have unlimited dollars. So let me tell you guys, you know, if you, if you study the Egyptian revolution, this is kinda weird, but stick with me on this. What? Gibbins resolution. Yeah. So did jeff, were like, this sucks, we hate our dictator, the dictator is bad, what do we do about it? And it's all these college kids that are pissed off, right? And like, what do we do now? College kids, they have no money, right? Um, and if, if, if the authorities figure out what they're trying to do, there'll be killed. So think about that marketing. So if you're doing marketing, think about that's what you're trying to market is a revolution to topple the dictator and you're going to go take to facebook and you're going to do all that. So what's crazy about the Egyptian revolution is they were able to identify exactly who their audience was, why they were so upset about their dictator, and they were able to rally people in the millions to join the revolution and they actually toppled their dictator. Speaker 2: 21:26 If you, it's really cool, you see there's an image where, uh, in Egypt and they're in this town square and there's really millions of people on the street and it started with these college kids going, we've got to build a revolution. And, and again, all they did is they knew who the audience was, they knew the pain points were, and if you do that, it doesn't matter if you have a dollar in your pocket, if you have a million dollars, you can actually build a revolution. And I think you guys did that with click funnels as well, you know, we're aspiring to do. And that's what I had hoped that, that marketers really see themselves as not just marketers, but as revolutionaries. That's what you're really doing. I love it when Marcus, thanks so much. If people want to reach out to you, what's easiest way for me to reach out to you? I don't know, linkedin, anywhere. You guys feel free to reach out to me. I love this click funnels community. Uh, people reach out all the time. So just reach out to me on, on facebook or Linkedin or however you call me, whatever. Anyway, you guys can reach out. Happy to, uh, to get that reach. I love it. Marcus, thanks so much for your time, bud. We'll talk to you real soon. You got it. Speaker 3: 22:34 Hey everybody, thank you so much for taking the time to listen to podcasts. If you don't mind, could you please share this with others, rate and review this podcast on itunes. It means the world to me where I'm trying to get to as a million downloads here in the next few months and just crush through over $650,000 and I just want to get the next few 100,000 so we can get to a million downloads and see really what I can do to help improve and and get this out to more people. At the same time. If there's a topic, there's something you'd like me to share or someone you'd like me to interview, by all means, just reach out to me on facebook. You can pm me and I'll be more than happy to take any of your feedback as well as if you'd like me to interview more than happy to reach out and have that conversation with you. So again, go to Itunes, rate and review this, share this podcast with others and let me know how else I can improve this or what I can do to make this better for you guys. Thanks.

Aug 24, 2018 • 32min
The Content Multiplier Formula - Peng Joon - FHR #263
Why Dave Decided to talk to Peng Joon: Peng Joon will be revealing how he built a following of over 2 million people online using the monetization strategy that has generated over $10 million. He details the process of using automating content creation and gives many useful tips on branding and content creating. Tips and Tricks for You and Your Business: Content Multiplier Formula: What is it? (1:00) Pillar Piece Of Content: Ease And Scalability (11:50) Immerse Yourself And Go All In! (15:34) The Power of Live Events: Branding and Monetization (24:00) Quotable Moments: "Understand how to create content in a very strategic manner so it actually reduces the cost of ads." "Understanding that people and marketers have already figured out what kind of content is proven to be engaging." "Are you willing to be bad at something to be good at something." "This is the moment when the average person will quit. Do you believe that you are an average person?" Other Tidbits: Peng discusses how he automates his traffic strategy that has enabled him to travel the world and speak in over 20+ countries. It was this strategy here that got him to place #1 in the Expert Secrets contest. Links: FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar ---Transcript--- Speaker 1: 00:00 Welcome to funnel hacker radio podcast, where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets, and how you can get those same results. Here's your host, Dave Woodward. Speaker 2: 00:17 Everybody. Welcome back to funnel hacker radio. You guys are in for the ride of your life today. I have been trying to get this guy on my show for business guy in the world and traveling around the literally travels around the world the entire time. Any of you guys were there at funnel hacking live. You saw him. And if you know anything about our expert secrets book launch, he was the number one affiliate. So with that, I want to introduce you guys to Peng Joon. Hey, welcome to the show. Speaker 3: 00:40 They have everybody. I'm so excited to be here and I'm going to do whatever it takes to give you guys so much value today Speaker 2: 00:48 that's you always over deliver. So I'm not too worried about that. So for people who don't know, uh, this whole crazy expert secrets book launched, literally went nuts and hang ended up just dominating at the end. And I was like, how the heck did you do this? Because I mean he actually ended up creating an audience of over 2 million Pixel people from scratch and I'm like, what in the how do you, how does someone do that? And so he's created this thing called the content multiplier formula and I want him to kind of dive in and talk to you about this. The other thing we're going to make sure we have time at the end is he also is the master at live events. So kind of a little hook there to make sure you guys stay to the end of this thing. So you're learning a ton about the content multiplier, but also about live events. So paying to go ahead and dive in on this whole content multiply. What is it? How's it work? Why are you so successful with it? Speaker 3: 01:36 Well, let's just start off with how most people use social media and facebook, right? When most people use facebook in one ads, most of the time it's about creating the ad, targeting the audience. I'm choosing the right image. They think it's about the copy, which all those are important to the equation, but you really think about it. That's what everybody is doing. They're running an ad to a completely cold audience and getting that audience to go to follow and while that may have been effective a couple of years ago, here's the biggest turn. The biggest turn is that because that's what everybody else is doing and you will realize that you're running ads for a while, is that facebook ad cost is constantly on the rise and the reason for that is because, well, it's two things. It's all supply and demand, right? So supply which is our newsfeed that is not going to change and facebook can only gem that many ads in newsfeed, so supplies remain constant and the same time demand, which is every single entrepreneur, every single business owner is coming on board now because they understand the power of facebook. Speaker 3: 02:44 So demand is constantly on the rise and what happens when demand increases and supply stays the same is that crisis of ads is just going to keep increasing. And if you adopt the same strategy of what everybody else is doing, which is just running ads to a cold audience, which is important, that is not going to give you an itch and I believe that the businesses that will not just survive but thrive when it comes to marketing on facebook, are the ones that understand how to create content in a very strategic manner so that it actually reduces the cost of the ads and the only way to reduce the cost of your ads is if you're able to run ads to a semi warm audience. And how do you build a semi warm audience? It is when you're able to start the relationship off first by giving them value so that they know who you are, where you started the relationship off with no strings attached. Speaker 3: 03:41 And what I mean by that is if you take a look at what most marketers say is that for the last couple of years, Martins have always said, oh, you need to start off by building a squeeze page first. And the first thing you need to do is get some name and email address. Right? And while that has been effective for like the last decade, the problem with that is that if you run an ad and there was some sort of string attached like I'm going to give you this free gift if and only if you enter your name and email address, you realize that's only going to become more and more expensive, but what if you actually did things differently? What if you started the relationship off by giving value? No strings attached and then after that ran ads to people who consumed your content and you retarget them after and if you did that, you will realize that the cost of your ad, your cost per acquisition, your cost per lead, your cost per registration, all of that is going to decrease because now you're marketing to an audience whom you've already served and given value in the past. Speaker 3: 04:44 And that is what the content multiplier formula is all about. Speaker 2: 04:49 That is so killer. I think it's. It's been fun for me only because the demand for your content multiplier formula is just going through the roof because people are like, I'm doing it this old way and it's not working, and I hear this crazy thing, that pains joint. What's he doing? And I think what you provided there is the key and that is if you provide value first before you ask for the often totally changes the game. Speaker 3: 05:12 That's right. So, so what do we think about it? The problem is that most marketers, they wake up, they're all pumped, they're excited, and then it's like I want to start creating content today and then go to facebook or instagram or youtube and they say, you know, like, so what should I talk about today? Right? So that's where I believe that there's the three most important pieces, which is having a systematic way to actually publish your content and having it go out. Number two is automating the process so that it's in a very systematic, strategic manner that doesn't consume your life. And then number three is about monetizing. Ultimately, you can only get your message out there if you have a method of monetizing it. So, so if you really think about it, like step them one, what should you talk about? You start creating videos that actually genuinely help your target audience. Speaker 3: 06:03 So you start creating these videos, um, and there's a whole formula for it. But basically the whole idea is understanding that people and marketers have already figured out what type of content is proved is proven to be engaging. So this, when you can go to Buzzsumo, this, when you can go to medium and like medium, I love medium. You know why? Because they have the entire hook story figured out. You take a look at their headlines and what are the articles that go up a medium. It's so engaging. So what if you actually went on medium and this is what I call, you know, beginning with the end in mind. You'll look at the headlines, the title that's already proven to convert in your marketplace. And it's not about, you know, this is like content hacking, right? Understanding the content that's really working right and run it and trying to reinvent the wheel, take a look at what's already proven to be engaging and create content based on those topics. Speaker 3: 07:01 Then that step in what. Okay, and then but two, it's about having that system, whether it's Trello, whether it's using google drive, but having a systematic way to have your content go across all different platforms. Facebook, instagram, youtube, your blog, right? So like I have my content up on all these different platforms because. And it's possibly because of the system and my system is basically every three months, every four months I take three days off, I spend an entire day of shooting videos and then after that all of my videos, it goes on Google drive and that's when my team takes over. That's when they create the 59 second videos for instagram. They create the, the, the, the 15 second stories. They take the most compelling things. I sit in the videos and they create the quote cards from it, all of the. They send it to rev for transcription. Speaker 3: 07:55 It goes into this shared folder and the transcription is sent to my blog posts, the ones that is proven to be engaging the, uh, my, my, my writer will rewrite the transcription and make it into an actual blog post, so, but only for the winners. So there's this strategy for automating all of the content so that it matches the context of the platform. I think what many marketers do is they post the same thing on all platforms when in fact we need to match the content to the context of platform and finding the third step. So like there's a reason to doing all this. It is to build up that warm audience, that retargeting, retargeting audience, the pixeled audience so that you can run your ads this time to this warm audience. There's, when you invite them to the free plus shipping funnel is when you invite them to a webinar. This is when you send them to the opt in page because now you're going to realize that not only have you built a following, but now your cost of advertising, cost per lead, cost per registration is going to be drastically lower. Speaker 2: 08:58 I love it. I think that's the part that people don't understand is x seminar says, well, Gosh, I can't create 120 videos like pain does. There's no way, and yet at the same time they don't understand there's a cost for that time and it's actually, if you'll invest the time now, it will reduce your ad cost drastically. I saw that during your expert secrets thing. I saw your ads everywhere. I'm like, he's gotten paid a fortune for those ads it, but you weren't because of all the way he retargeted these things, so it was just amazing for me to see how you're actually able. If you spend the time upfront, you're actually able to reduce the added costs on the back end. Speaker 3: 09:31 Yes, 100 percent. And I think that the reason why people think that creating content is tough is because they're not beginning with the end in mind. So like my process that I use is that my team, they'll do the research and I think you got to find out what works for you. But what has worked well for me because I'm someone who likes to analyze things a lot and it took me a long time last time if I tried to actually prepare for it and that's when it actually takes a long time. So like what my team does now that's worked really well is they will just give me the title, the book and on the spot, like within five seconds I bogle and I realized that that has actually worked a whole lot better because that's what I'm on natural. I'm not trying to overanalyze things and that's when we're able to create videos really, really quickly. Speaker 2: 10:16 That's so funny. So as are talking, I basically just got back from Africa and my daughter in law, who's gonna be doing a lot of my social media. I said, you have to go ahead, you got to use pangs course. So she bought your course and I came home and literally last night I said I can't take three days off right now. I've been gone for two weeks. But it was, it was fascinating to me because she did the same thing. She was like, Hey, here's the hookers, the title go. And just that spontaneity piece I think I'm hoping actually he's going to create it to be much more genuine. It's not as as well planned out or thought out, but I think it comes across much more authentic and I think it should be much more engaging that way. Speaker 3: 10:54 He will be, it will be end and he was thinking you don't even need to take three days off. Like that's just what I do because that's worked well for me to, to, you know, get my videographer in and then just really immersive cells. But you could take half a day off and that will still take care of like nearly an entire month's worth of social media stuff. So. So do what will work for your, your timetable and your schedule. Speaker 2: 11:17 I love that. So now that you've got that, it's automated. So first of all, people aren't going to be dying on Dave, how do I get this course? Where is it at, how do I, how do I actually do it? So where can they have to get the course? Speaker 3: 11:29 So it's the typical free plus shipping, which all be very familiar with. You can get this booklet@thecontentmultiplierformula.com, where I'll talk about how do you create this first piece of pillar content, have it automated and streamlined across all these different platforms using the system that's proven over and over again. Speaker 2: 11:50 I love it. So help people understand when you're talking about piece of content, what exactly is that? Speaker 3: 11:55 Okay. So that's basically the first piece of content that is going to be repurposed across all these different platforms. Right? And that starts with a video like that would be the only thing that is unavoidable. It's you creating that first piece of video because everything else can be streamlined and automated. So to me, the video is the pillar content. That's the first step, number one, uh, there's that piece usually. So it's usually like two minutes to five, right? So if so, like I don't have the time, should not be an excuse because the videos that convert well and facebook, they're not long videos, they're short videos, so two to five minutes would be ideal. Um, and then once you have that piece of content, it pillar content, that's when the transcription, that's when the 59 second version, that's when the 15 second version for a story that all of that can happen now as a direct result of that one video. So it's about having the system so that as you grow your team, as you and you could be right now just one person and you could outsource it, get an assistant, help you out, but help having the system up in place first so that as you scale and as you want to go across all these different platforms, it becomes easy and scalable. Speaker 2: 13:16 I love that. So I want to make sure is, as people who are listening to this, did you understand one of the main things I've always taken away from paying that you could do the most amazing job and that is you have this ability to teach at very complex things in a very simple, simple method and it's one of things I love about your free plus shipping book as I was going through it was what seems to be super complex. You have this talent of really just minimizing it into such small consumable chunks. I think it's, it's even easy to see that even in your, in the stuff that you're producing online as far as social media, the same thing happens and if you don't mind, could you. If a person's not real good at doing that, what type of suggestions would you recommend? How do they get better at being more concise like you are? Speaker 3: 14:01 So those of you have heard my story, you will know that. You know, I, I was horrible, like really, really horrible at one point in time. And I think that it really comes down to, number one, whether you are willing to be bad at something in order to be good at something. I think that most people never achieve mastery is because most people dabble. Most people are shiny objects seekers will, they'll find something and they'll say, oh, let me try this thing. And then they're on it for like a week and then after that next week they're onto try and drop shipping. And then the following week they're trying, you know, affiliate marketing because they're not willing to be bad at something to be good at something speaking. And the ability to articulate in a way that is easily understood. I believe it comes down to practice. Speaker 3: 14:49 My videos used to be horrible when I was at doing live events. I used to bomb on stages, you know, I failed over and over again. And, and I think that the thing that stops people from being good at something, they're just not willing to be bad at it at first. And if you are consistently, if you really think about that attitude to what's practice, most people when they have some sort of success, that's when he tell themselves like, oh, I already know that, but if you really think about it, I mean, think about the attitude like Michael Jordan would have if his coach asked him to make a free trial. Do you think Michael Jordan will say, oh, I already know how to make a free trial. Right? So, so I think that the attitude towards getting better at something and how people tell themselves, um, and the teachability index, which is what Russell says all the time, right, will really determine how good a person becomes at a certain skill. Speaker 2: 15:46 I love that. Totally. I can't agree more with you. Ross were just talking about this the other day as far as one of his skill sets just like you is the ability to literally immerse himself in something and to go all in on it is in the process. Right now I'm getting registered to write his new book, traffic secrets and everything right now is traffic, traffic, traffic, and just totally immersion. Even though we'd been running traffic and literally half a million dollars a month in traffic and yet at the same time it's like, okay, what more can I learn? How can I really, how can I understand it so well that I could teach it in a couple little sketch drawings which she prefers to do and you have that same step, that skill and I love seeing you teach in your live events just because you get people so excited because you come up, you're a master of the content and you come across so eloquent and yet at the same time, so simple that people go, if paying can do, maybe I can't do, and I think that's one of the. Again, it's the skill of a master like you are paying, so congrats on putting in the time. Speaker 3: 16:46 Thank you. Yes. It took a lot of time. It took a lot of time training, practice, and I think that's the thing people don't see they. They look at. Most people look at the result, right? They look at the tip of the iceberg and then the conclusion is, oh, this person must be good at this because of some sort of talent or skill or it's genetics. Right? And they don't look at the struggles or the journey. Speaker 2: 17:10 Totally agree. Well, with that, I want to kind of do a little segue into this other portion because I want to make sure we get time for this. And I, I knew you actually before the whole content multiplier formula. I knew you more as the Tony Robbins who is of your. Basically our Asian was flying around the country when you first join our inner circle. I'm like, he's joined the inner circle and yet he's never ever hear. It's because he's traveling around. How many live events do you do a year? Speaker 3: 17:36 Well, so first of all, let me give you some context too, like event. Okay. Um, Speaker 3: 17:42 the only reason why I immersed myself into the world of live events was because there was a point in time when I was so bad and I was so horrible and I bombed on stage that I told myself I would never do live events again. And one of the, uh, the CEO of one of the biggest, uh, seminar organizers in the world. I'm the CEO of success resources and I was friends with him and he and I told him, you know, his name's Richard. I said, Richard, thank you very much for inviting me to this stage, but I don't think I'll as you can see speaking's not from you, that that was when he put me in a crowd of 900 people and I sold nothing. Okay. Speaker 3: 18:24 You know, as you can see, I'm an internet marketer. I'm not a speaker. I'm not a closer, um, but it was a great learning experience. And he told me this thing. He said, he said, I'm so. I said, you know, thank you very much for inviting me, but I don't think I'll be coming back. And he told me this. He said, you know, the last couple of years, over the last decade we've worked with the best of the best people like Tony Robbins, um, and with the bunny have reached speakers and seeing them come and go. And he told me this, he said, this is the moment when an average person will quit. And I thought like, those were very powerful words and he asked me, he said, Peng Joon, do you believe that you're an average person? And those words really well. So it was, and I know it sounds a little bit cheesy, but it was really just one moment of decision and that one moment of decision is, you know, I'm never gonna quit until I become world class at this. So it just became a personal agenda that I can tell you that even though I've been to all these different, I've spoken more than 20 countries now in at least 200 plus different events, speaking gigs, 90 minutes all over the world. And I can tell you that some countries there aren't very profitable. They're not the best use of my time. I'm not going to name the of. Speaker 3: 19:52 But I do that purely because I don't know, just to, just so that I can get the hours, practice experience. Um, and that's why I do them. Okay. So it's, it's, that's why I do live events was because I told myself at one point in time, I'm only going to quit when I believe that actually will cross at this. So to me, mastery is 10,000 hours and I'm not going to quit until I get the 10,000 hour mark. So it may not be the best business decision. I think that speaking is great for. I mean, it's great, you know, don't get me wrong, it's still good money, but it may not necessarily be the best use of my time at this point in time, but. But that's the purpose of events. I think it's branding, it's great cashflow, it's great monetization. But the reason why I'm doing it today is very different. Just for that reason. I love it. Well, I know you're Speaker 2: 20:48 well on your way to more than your 10,000 hours, which is super cool. But. So tell me for those people who are sitting there going, gosh, I, in fact I was actually with the people already in Russell when we're out in Africa and we decided to open up our own platform selling and put out the form and everything else on facebook live and it would close it down. Yesterday we have over 200 people now that have basically applied for this and then there's going through some of the application. Some of them were like, well, you know, I just want to be, I want to use this as a starting. I've never done it before. I want to work for you guys. And I'm like, well I don't want to have typically not gonna use our platform to have you practice on. So how does a person who wants to get really good at it, how do they get the practice? How do they start down that 10,000 hours? It's really hard to get on a stage if you don't already have a track record. So how do you do that? Speaker 3: 21:39 There's two ways. Okay. I believe that this opportunity is something that was not available to us like 10 years ago, 10 years ago, when, when I was just about starting out, speaking on stages. Well, eight years ago I didn't have that opportunity. We just number one, live webinars, live webinars would be low risk. You don't have to spend tens and thousands of dollars. I'm trying to fill up a room yourself and on top of that, that's when you can actually practice with like 10 people live. So if all it takes is to run ads to like you know, to a Webinar, show up with a Webinar, get practice every single week by doing a live webinar because that would be the closest thing to a live event. Now, once you start practicing doing that, and that could be facebook live as well, you know, just interacting with an audience, but nothing's going to be the same as of course in a live event. Speaker 3: 22:30 But like you said, no organizer is going to want you on their stages if you had zero practice and to use their stages as a practice ground. So what do you do? Use facebook. Get like really swollen. This is what I tell people all the time. Okay? So most of the time people don't start because of limiting beliefs, right? You might not have the confidence to do it yet. And here's what I tell people. I say, right? Do you believe that you can teach someone everything you knew about whatever skills that you had and charge somebody a thousand dollars for three days. Why would we taught them everything you knew, whether it's marketing, whether it's investing or stocks, right? And if you really think about it, if you had 10 people on board, right? And charge a thousand dollars, that's a $10,000 weekend and the way to do it is facebook ads, right? Speaker 3: 23:20 Facebook ads where you, the people within a 25 mile radius that's in your city and saying, hey guys, and targeting with that interest based as well saying, you know, I'm going to be holding this free workshop this evening. Come and spend half a day with me when I'm going to be showing you Xyz. Result without thing you hate doing. Come and join me for this masterclass, boot camp in person. And you just gave them, you know, crazy value for half a day for hours, and then after that you're sending them to a two or three days if you've been charged them a thousand dollars for it, right? I believe that's the best way to get this. And even if they didn't sign up, you gave them great value and it was great practice for you and you didn't have to risk too much because you need to target 10 people, which is going to be extremely cheap. So that's how you get press. Speaker 2: 24:07 I love that. And the great thing about is it dovetails into how we started this off with the whole idea as far as this content multiplier, because here you're, you're using your content that you're publishing, putting that out to trap basically as bait to get people to join a list where you can then invite them. And obviously retargeting locally. I love, love that idea as well. So again, I, I would love to talk to you literally for days, uh, because you have a sense. Speaker 3: 24:32 Let, let, let me show you this one more thing. Okay. So like just last week, one of my students was just showing him like the power of life events and a very, very simple funnel. Okay. So he's funnels like two steps. Step number one is, hey guys, I'm doing a live event to show you how to publish a book and use a book as a marketing tool. Sign up for this life event. Thank you page. Hey, I'm excited having you to come for this slide. Okay. So it was a freeing three hour workshop he spent. So listen to this, he spent on facebook ads wasn't exactly cheap because I know that his face campaign couldn't use a lot of improvement by. He spent approximately $50 to acquire a lead. So a lead was basically just name, email, phone number. She got about 40 percent to show up at his event. Speaker 3: 25:21 So you've been with free 40 percent show up. Um, and he got a room of approximately. So he did two sessions total about 120 people. So 120 people, right? Um, so that would have been about, I don't know, like 300 leads, 300 leads multiplied by 50 bucks. We spent like slightly over 10,000. Right? But understand something when you sell something that is a $2,000, so he's still at $2,000. You, he needed like, I don't remember the exact number, but it was like less than three percent conversions in order to make all of your money back, not including the back end, including all of the upsells that happens after that. So even if you are not necessarily good at speaking, speaking is actually very low risk. It's simple to set your funnel up, right? It's simple to get 10 people, 50 people come to the event is all a matter of just scaling on facebook and then that's how you can get that practice. So, you know, Speaker 2: 26:23 I just, I love, love your examples. The best part is you're, you're the guy who's actually out there doing it. It's really fun for me to sit and spend time with young because a lot of people talk about, Oh yeah, I fact I was talking to this guy yesterday who wants to start his own speaking course, and yet he's never spoken from stage like you're gonna cry. He goes, yeah, I've learned everything. I've read all the books. I'm like, how can you have any authority or validity to go out? And he goes, well, I've done webinars. I'm like, no, it's totally different. You have to understand that. I love. I love that simple models. Super easy funnel drive, facebook ad traffic to it. Have a free one there. We're going to send them. I mean we talked about that in extra tickets and dotcom secrets all the time. Any other value bonds before we wrap things up for you? Wanna, make sure people hear about. Speaker 3: 27:11 Well, I think that when it comes to live events, you just got to do the first one first and understand that. I'd say like 90 percent of people will do their first live event will usually bump and just that's part of the process. It's part of the journey. Expect to bomb, especially you have no prior training, but um, that's just part of the process, but I can tell you that there has not, there isn't a single person I know that did the first live event that never regretted doing it, not one person, not one, and it will be the most fulfilling and lucrative potentially lucrative thing they actually do in your career. And that's when you really think about it. That's when you're able to serve your customers at the highest level. Like, I don't know about you, but I've never been to a webinar. Then as that changed my life. Right? So you can really change somebody's life tool Webinar, but for life event, that's when can change some of these lights. Speaker 2: 28:18 Oh my gosh, I love that. I know we're about ready to open up the funnel hacking live tickets for next year and that's really Russell's primary focus is exactly what you said is says young people who buy products and things through through webinars, which is great and they get serviced that way. But the community and the culture and the connections that happen at live events. I, I'm where I'm at right now because I attended live events and I think if from one, if you haven't gone to a live event, men go find a lot of them go to it and see how it's done and learn from watching other people do it, but the other thing I think is if you want to serve someone for us as a community, I think the only way we will always have a funnel hacking live because it's the best way for us to serve our community and having them actually there. Speaker 3: 29:04 In fact, Dave, if you look up like, I don't know if you can of really see it, but like all those folders up here, all these folders and there's like a bunch of white files down there. I'm not kidding, but if I took all those, all those folders are just notes I've learned from attending live events and it's like, oh my gosh, I've spent hundreds and thousands of dollars learning from my events because that's how I grew to understand that if you are somebody been learning to life events, what have you could be that person for somebody else. That's why it's so powerful. Oh, I love it. Speaker 2: 29:42 Thank. Thank you so much. Again, you're such a dear friend to me personally and to us as a community. I can't thank you enough for all that you continue to give and give and give your a person who is so genuine and always out there providing value to people. Again, for those of you guys, make sure you look at the content multiplier formula and then we were talking earlier about as far as events, if people want to find out more about live events, how can they do that? Speaker 3: 30:04 You can go to event codex.com to learn a five step system on how to run and monetize live events. Speaker 2: 30:12 Indeed, you can tell people about what they're gonna get in there. It's basically a I. I believe Speaker 3: 30:16 that all successful live events is basically five pillars. Number one is the ability to sell the tickets to is the ability to get them to show up. Number three is what you actually teach at a live events to serve them the highest level. Number four, which is where the real money is executing the upsell, and number five is basically how do you leverage the live event so that you don't stuck being an events trainer where you're always on the road trading time for money. How do you turn it into a digital asset? How do you really leverage on that event? Create testimonials, you know, digital asset from all of that. It's five steps. Speaker 2: 30:53 Oh Man, I wish we had more time, so basically people go out and take a look@thecontentmultiplierformuladotcomandalsoeventcodex.com. We'll have the links down below for sure. Hey, thank you so much again. I wish you all the best and all that you're doing and look for talking again real soon. Thank you. Speaker 4: 31:12 Okay. Hey everybody. Thank you so much for taking the time to listen to podcasts. If you don't mind, could you please share this with others, rate and review this podcast on itunes. It means the world to me or I'm trying to get to as a million downloads here in the next few months and just crush through over $650,000 and I just want to get the next few 100,000 so we can get to a million downloads and see really what I can do to help improve and and get this out to more people at the same time. If there's a topic, there's something you'd like me to share or someone you'd like me to interview, by all means, just reach out to me on facebook. You can pm me and I'll be more than happy to take any of your feedback as well as at the pub like me to interview more than happy to reach out and have that conversation with you so I can go to itunes rate and review this, share this podcast with others and let me know how else I can improve this or what I can do that do to make this better for you guys. Speaker 4: 32:01 Thanks.