The CPG Guys

The CPG Guys Sri & PVSB are joined by Cristina Marinucci, NA Head of eCommerce Insights for Johnson & Johnson consumer goods.Questions covered in the discussionYour career has intersected several brands and analytics companies. How has moving from one brand to another built upon your expertise and what are learnings one gets when they embark on new journeys with a new brand?As head of ecommerce analytics, what are your primary activities & deliverables? What are you focused on? Is it retail, DTC?Do you work on the results from retail media? What role does this play in overall success for a brand in their ecommerce journey? How do you go about evaluating ROI?eCommerce is a balance between short term and long term analytics & insights. How do you balance both and what is the focus for long term analytics?How did you go about selecting the right tools for analytics and how important is the partnerships with commercial organizations?How does one analyze results from Amazon vs omnichannel vs DTC? Are they completely different? Do you have access to the data you need? Tell us about how ecommerce focus is created through analytics/insights. Are you trying to define cohorts, consumer/shopper personas and then working with commercial teams Share the ideal ecommerce metrics one should be focused on? I can’t imagine they are anywhere close to the instore models we are all trained in?You have come from the instore world like us, how did you transform your thinking and career to be ecommerce focused? What’s the unlock?What is your advice for those seeking roles and careers in ecommerce analytics? How should they be cutting their teeth? CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

The CPG Guys Sri & PVSB continue their 5 part series on eCommerce Profitability. In this issue, they address DTC.Topics covered include:The types of DTC eCommerceThe ‘hot issues top of mind’Margins and DTCHow to approach starting DTCCompanion documents can be found at http://cpgguys.com CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

Part 3 in a 5 part eCommerce profitability series CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

The CPG Guys Sri & PVSB are joined in this episode by Wendy Liebmann, CEO and Chief Shopper at WSL Strategic Retail and host of the shopper-centric podcast Future Shop.The three retail/CPG industry thought leaders explore a number of relevant topics:6 months into the pandemic...what shopping habits have been disrupted and are they irreparable?Can a company, regardless of size, survive without an omnichannel strategy now?Why are super regional food & beverage retailers successful in digital consumer engagement vs others? Small, regional retailers have leveraged Instacart as have the big guys like Kroger and CVS, but HEB, Wegmans, and Meijer are investing in unique CX. Why is that resonating with consumers?  Store closures are on the rise, is the store apocalypse here? The first Amazon Fresh store opened in SoCal, will consumers embrace cashierless grocery shopping at scale?Brands are scrambling to build DTC, is it only for the big brands with deep pockets?Will dollar stores emerge as victors in the economic disaster and what will drive this?How does an eCommerce leader sell the necessary omnichannel capital investment to senior management?How does private label thrive in a digital world?Will the US see contactless payment “cross the chasm” to ubiquity and when? Are shoppers ready to adopt contactless payment at scale? If not, what are the obstacles? How can retailers overcome them?To learn more about the strategic consulting services of WSL Strategic Retail, visit:https://wslstrategicretail.com/ CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

The CPG Guys Sri & PVSB are joined by Cathy Lewenberg COO of Drizly, the alcohol delivery eCommerce marketplaceTopics discussed:After a successful run leading omnichannel digital at CVS Health, a Fortune 5 company, you decided to join Drizly as its COO. What appealed to you about the company and the role?You arrived at Drizly 2 months into the global pandemic as its sales were skyrocketing and everyone there was working both overtime and often double duty. I heard that senior executives were even answering the customer service line. What were your learning priorities from day 1?How do you effectively lead an operational team when everyone is highly distributed during the pandemic? Any particular behaviors you have adopted to make it work well?Drizly isn’t a retailer, it is a retail marketplace. Can you explain this to our audience and why this is important for legal compliance? And what exactly are “Tied House Laws?”Drizly, a privately-held company, recently released a consumer survey report around alcohol shopping attitudes and has shared performance metrics from sales at 2,600+ network of stores. Why does Drizly openly share Bev Alc Insights and what do you hope the industry learns from it?What types of insights do you share with your retail clients and with brands?How do you help alcohol brands engage with consumers through your marketplace, particularly as it relates to retail media?What are the core elements of customer experience that your team is focused on enhancing?Given Drizly’s rapid growth, you must be bringing on more people to support the demand. For our omnichannel audience listening, what are some talent areas in particular that Drizly is seeking.When you look back after year 1 of your time at Drizly, what do you hope to deliver to the organization?Brand interested in engaging Drizly consumers should visit http://brands.drizly.com If you want to access bev alcohol insights, visit https://bevalcinsights.com/If you are a retailer interested in joining the Drizly marketplace, please visit https://bevalcinsights.com/become-a-retailer/If you'd like to work at Drizly, visit https://drizly.com/open-roles CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

Sri & Peter explore the supply chain components of eCommerce CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

Carol Krakowski, Director of Insights at PowerReviews, joins The CPG Guys Sri & PVSB to reveal the results of a new attitudinal report of over 5K shoppers as to their 2020 holiday shopping plans. The following questions are covered:What types of insights does PowerReviews provide to its brand and retail clients and what makes this different than its competitive class?PowerReviews just released a Holiday Consumer Report 2020, please share with us the details behind this including the sample size?What have we learned about consumer expectations this holiday season from the survey that you fielded?Any big surprises given what we are currently experiencing during this pandemic?From what the results show us, consumers are still planning to spend this holiday season. Why do you think there’s as much optimism/willingness to spend your results indicate?How should retailers and brands think about this dramatic shift to online and what can they do to adapt?Most of this so far has been “good news”, was there any “bad news” for brands or retailers?If 30% of shoppers aren’t concerned at all about the store - what do the other 70% think and what can retailers do about it?What does all of this mean for PowerReviews?What is PowerReviews looking to establish from a trending perspective in sharing this research with the omnichannel community?To download the report, please visit: https://www.powerreviews.com/insights/holiday-consumer-survey-2020/  CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

Sri and Peter are joined by Gia Cyrier - founder of Twenty20 Boutique, an online fashion apparel retailer CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.