The CPG Guys

This week we discuss the world of luxury #brandmarketing with Oshiya Savur - VP of luxury marketing at Revlon Inc. : In this clip she explains how shopper psychography reveals a surprising result that 'you don't need a million bucks to feel a million bucks'. Luxury brands are all about the 'good feeling' and 'pick me up'. We hit up this, the future of #ecommerce vs #departmentstore retail. The role of #DTC and predictions for the category. Is Amazon the anchor of luxury brands, and what does it take to win in a category with massive #diversion ? CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

Wondered how the world of third party marketplaces works on Amazon? Want to sell incremental distribution in eCommerce? You're not sure if this right for you? Need the secret sauce of how to do this without disturbing the equilibrium of channel management you have created over decades for your brand? Pharmapacks is here for you. We talked to the chief strategy officer Aisha Khan on what makes them the # 1 3P seller on Amazon. Find answers to this, and much more in this video :Her personal career evolution from procurement to DTC to PharmapacksWhy did you choose e-commerce and how did you make the transition? What is the business of Pharmapacks and why are 3P’s a must have for brands ?What is the Pharmapacks advantage vs 100’s of other 3P’s?Describe a day in the life of Aisha at Pharmapacks as a strategy leader?How does one approach innovation these days? Once you determine e-commerce is 1P or 3P the way to go and why?How does Pharmapacks focus on growing a SKU? What are the levers? How do you keep a ASIN profitable? Are there any recommended must haves?What do you expect from brands when you bring them on? Do you bring them on or acquire SKU’s through distributors? What are advantages or disadvantages of either?How does one earn a prime badge and how do you keep it intact? What are it’s advantages?Any bold predictions for the industry? What is next for Pharmapacks? Peter and Sri do not forecast the future, we would like to see the industry continue evolving and delivery quality products at value to the consumerSHOW LESS CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

Ever thought about Milking your media? That’s how Sri and Peter's conversation with the CEO of Milked Media Krista Karpan started. Some takeaways :1. Career paths are no longer linear2. She’s worked with Randi Zuckerberg3. Strong supporter of #femaleempowerment4. #paidsocial is the future of adsvertising5. Creating a #brandvoice consistently is not easy6. #socialmedia is likely how your brand interacts and is found by #consumers7. #facebookads do work8. Website #userexperienceux is a huge driver or conversion CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

All week Peter V.S. Bond & Sri Rajagopalan bring to you our discussion with Jose Luis-Gomes president NA dunnhumbyWe discussed various topics :1.) The mission of #dunnhumby2.) What has the pandemic done to shopper behavior?3.) Is #amazon the winner4.) Are store visits changing?5.) Is #ecommerce sticky and here to stay?6.) Has #omnichannel retail arrived - this and many more topics he answered can be found on our channel : 👉 Consumer Engagement in an Omnichannel World 👈Find the full video of our discussion here : https://lnkd.in/gTXkD4VDownload and listen to the full podcast interview here : 👉 https://lnkd.in/gGXQzxU 👈Follow us : #sriandpvsb CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

Peter and Sri discuss the transformation of retail with Anil Aggarwal - this entire week, every day we bring to you how Shoptalk & Groceryshop are completely changing the #cpgindustry - from #cpgbrands to #omnichannelretail to #amazon : learn how these are not events but communities of solutions.What do Hilary Duff and Elvis Presley have in common with our co-founder and Anil ? Can #moneytalk focused on #fintech shape a community of #ecommerce leaders? #entrepreneuership requires operating across functions and levels. Did he design communities for everyone?Find the entire conversation here incl. what’s next for #shoptalk : https://tinyurl.com/RetailtransformationAll our content : https://linktr.ee/cpgguys All our videos : https://lnkd.in/epVVQ_uRate & subscribe our apple podcast here : 👉https://lnkd.in/eVY5bHhFollow us 👉: #sriandpvsb 👈 CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

The future of #omnichannel retail is happening now. At times it feels #amazon is leading it completely with #ecommerce at the forefront. Bryan Gildenberg predicts what may happen in #consumergoods go forward with Peter & Sri. What’s done – a new set of shoppers have transacted #ecommerce for the first time. The final episode 6 in the series is here :https://tinyurl.com/omnipredictionsvideo Predictions given :1. Has the tipping point for #eCommerce arrived?2. eCommerce technology - Is Voice & AI here to stay?3. Is eCommerce an anchor to strat plans?4. Is #amazon the beneficiary of the pandemic?5. The end of offline sales is here - REALLY?6. Does the Drug channel make a comeback?7. Will #clickandcollect be the growth driver?8. Will retailers ask CPG brands to qualify #innovation?Download the podcast : https://tinyurl.com/omnipredictionsPlaylist of this series : https://tinyurl.com/bryancpgomniRate & subscribe to our apple podcast here : 👉https://lnkd.in/eVY5bHhFollow us 👉: #sriandpvsb 👈Connect with Peter on LinkedInConnect with Sri on LinkedInWe do not forecast the future but aim to see brands progress towards digital transformation delivering quality products at value to the consumer CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

They're back. In this episode 5 of 6, Peter, Sri & Bryan Gildenberg take on the ever transforming world of media. Traditionally owned by CMO's and brand marketing, AMG and the amazon media group led by search changed who owns and executes campaigns on retailers. Consumer & shopper attention has also shifted from offline to digital and retail platforms. This caused an uncomfortable conflict with CMO's on budgets, ownership and execution of campaigns. As eCommerce has taken on a new and much larger direction today we asked Bryan what the future of media would look like and who should own this? Here's what he answered...1. Does media look  different today than even 3 months ago?2. What is the difference between digital and retail media?3. Where does digital & retail media belong in a CPG organization?4. What are the media metrics we should be measuring?5. What is the role of an agency in SEM?6. Which components of consumer communication or media should be in sourced by a brand?7. Are media agencies doing their part in the transformation?8. Where does retail media belong on a P&L - above or below the line?Bryan took a deep dive into many of these areas and we are in complete agreement with the views. Enjoy listening to the downloadable podcast of this episode here : https://tinyurl.com/cpgretailmediaFind all our content in all formats here : https://linktr.ee/cpgguys Here’s a playlist of all our videos : https://tinyurl.com/sriandpvsbHere’s all our audio podcasts : https://tinyurl.com/cpgpodcastFollow us on LinkedIn here : https://tinyurl.com/sriandpvsblinkedinRate & subscribe to our apple podcast here : https://tinyurl.com/applecpgpodcastPeter and Sri do not forecast the future of CPG, our goal is to see progressive transformation of the industry to deliver quality products at value to the consumer CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

Peter V.S. Bond & Sri Rajagopalan are back with ep 4 of 6 with Bryan Gildenberg the industry knowledge leader on the future of retail. #amazon has anchored the playbook for retail #transformation but have brands responded?We asked (answers in content) : (BONUS : Mystic pizza vs New Haven vs NJ tomato pies)🙀😡1. Are brands delivering #SEO A + content that consumers seek? Maybe2. Private label - continue the good fight? No, the impact is minimal3. How will consumers engage with brands hereon? Digital4. Can perishable brands build an effective #DTC strategy? Tough5. How should brands look at technology as an asset vs a service? Good talk6. Is #ecommerce above or below the line? Ep 57. Which brand CRM strategies are poised to succeed in #omnichannel digital? Weakness8. How do brands need to organize internally? IrrelevantVideo : https://tinyurl.com/brandtransformationvideoPodcast : https://tinyurl.com/branddigitaltransformationPlease rate us on Apple podcasts here : 👉 https://lnkd.in/d8N2Fnt 👈All content : https://linktr.ee/sriandpvsb Follow us 👉: #sriandpvsb 👈 CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

Sri and PVSB speak with Bryan Gildenberg, SVP of Commerce at Omnicom Group in a six-part series called "Living in an Omnichannel World" http://linktr.ee/sriandpvsb #sriandpvsbPart III - Shopper-Centric Retail TransformationQuestions answered:Which retailers beyond #amazon are doing the best to succeed in #omnichannel? Is it #walmart, #costco #samsclubShoppers love instacart, retailers hesitant, who will win? The consumer will win, but they are a storyWhat is the future for in-store services? Depends on format but trip driverWho is driving adoption of #privatelabel? Doesn't have weight of brandDo retailers understand digital drivers? 😃😀 - NOIs there anyone that gets it? Super regionals & #homedepotWhat are the weaknesses of Amazon? Baskets & curationIs retailer personalization working? At scale? Profitably? Transactional behavior and lack of anything distinctive to say CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

Sri and PVSB speak with Bryan Gildenberg, SVP of Commerce at Omnicom Group in a six-part series called "Living in an Omnichannel World" http://linktr.ee/sriandpvsb #sriandpvsbPart II - Amazon's Role in Omnichannel TransformationQuestions answered: Is Amazon an omnichannel retailer in reality?Is eCommerce home delivery its strength and why enter omnichannel?What is Amazon’s weakness in attempting to be an omnichannel retailer? Will it succeed?How has Amazon virtually forced retail transformation?What is the role of digital media in this journey - is that transforming too with omnichannel behavior? Is Amazon the real reason why?How has the supply chain ecosystem changed for manufacturers as a result?How has the supply chain ecosystem changed for retailers as a result?Will innovation launches transform? How about consumer value or targeting? CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.