The CPG Guys

The CPG Guys, Sri & PVSB are joined in this episode by Tara West the founder & proprietor of Tara West Fashion. Tara is an independent personal stylist and one of Boston's pre-eminent fashion and lifestyle bloggers. Voted multiple times Boston's Best A-List Fashion Blog, and listed among the top 100 fashion blogs in the country, Tara West's blog received hundreds of visitors daily and reaches over 30,000 Instagram followers who rely on her to identify appropriate fashion trends for professional women.Questions Tara addresses:1. How do you market your services such that someone selects you as a personal stylist? 2. What observations have you made about the impact that the pandemic on fashion & apparel and, more specifically, their need/want for a personal stylist?3. How has the demand for the mix of services you provide been evolving in the pandemic?4. How are people shopping differently during this time in terms of physical vs digital stores and the mix of fashion they are looking to buy? Categories that are growing vs. shrinking?5. How do you consult professionals using video conferencing on fashion relative to the environment in which they are conducting these video calls? How does a professional successfully “up her/his Zoom game?”6. You’re also a social media influencer. Please help us understand the work you do and how you monetize that work for people who don’t contract you for personal services.7. As an influencer/blogger how are brands working with you? And has it changed since the pandemic?8. How has the pandemic shifted the focus of your selected fashions for social media and how do you successfully amplify your messages?9. At latest count, you have nearly 30K instagram followers. Why did you choose Instagram to make a position and how do you grow your base? Is it all organic or is there a monetary customer acquisition strategy?10. From a technology perspective, what are the tools you use to create all of the content that you post? Are there must-haves in content generation?Find all of our content on http://cpgguys.comCPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

The CPG Guys Sri and PVSB welcome Rob Gonzalez, CMO & co-founder of Salsify, co-founder of  The Digital Self Institute & co-host of Unpacking The Digital Shelf podcast.Follow The CPG Guys on LinkedIn at http://www.LinkedIn.com/company/cpgpodcast Rob covers the following topics:What is the mission of the Digital Shelf Institute and why did you and Peter decide to found it? What are core activities you support?Are PDPs & search bars the future of branding, What is a PIM and how can it enable success in this branding support? Please walk us through this.What are the top 4 of 5 things that brands need to get right on the PDP?Is TV dead? What evidence supports this? How should brands respond?How do brands value their digital ad spend including attribution measurement outside of the individual media platforms where the investment is placed?How should a brand invest against trade in 2021 given all that happened in 2020?Turning to Salsify, what is the Open Experience Alliance all about? What were the market conditions that necessitated Salsify launching it? Was it successful?The DSI recently released a retailer ad spend report, how & when was this conducted and what were some of the key findings from this research?Find all of The CPG Guys content at http://CPGguys.com.To subscribe to "Unpacking The Digital Shelf" podcast, click here.CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

The CPG Guys Sri & PVSB continue founders month in 2021 with Katie Hotze, the founder & CEO of Grocery Shopii a white label retailer shoppable recipes app that helps shoppers save time while assisting retailers in expanding basket sizes.Follow The CPG Guys on LinkedIn at http://www.LinkedIn.com/company/cpgpodcast Katie answers these questions:What was the shopping experience friction that frustrated you as a shopper, leading you to develop the Grocery Shopii solution and how did you go about validating that your frustration was more widespread among shoppers?What are your thoughts on the current state of technology innovation taking place in the grocery industry and where in the shopping journey is the disruption taking place? Is it more focused on the first or last mile? Has the pandemic radically altered this course? Is there enough disruption happening?We understand you leveraged a startup incubator to launch Grocery Shopii. What are some of the key capabilities it brought to make your business development efforts successful? So, connecting recipes to grocery shopping is nothing new.  What do you see are the issues with how recipes are used today by grocers and brands, and where is the opportunity to disrupt this space?  To make the platform operate, you need to have actual recipes. How do you source the recipe content? How is this different than what others in the industry are doing? - the golden tipping point, fishing in the oceanThere are several other recipe-to-basket software solutions available on the marketplace, I won’t mention them by name. What makes Grocery Shopii stand ahead of the pack in terms of functionality, value, etc. from both the retailers and shopper perspectives? Why do you describe it as outcome-based? Does it help consolidate trips and build baskets?Shoppers increasingly expect the shopping experience to be tailored to their individual needs, leveraging longitudinal behavioral data sets and shopper attitudes. How does personalization come into play with your solution? - the greatest opp for grocery today is gen x and millennial. Fresh content with every visit. There is a metric called cook time she thinks of M-F for mealsWhat is your target audience within the grocery vertical: big national/super regional players or small to medium sized grocers? Maybe all of the above? And where are you in the process of adoption? Regional grocers know their customers, and we can help convert them.How are partnerships fueling your growth?What are your other priorities for growth and what are the major accelerators you are employing? Tech is a sandbox. Meeting the shopper in the micro-moment.Mentorship is a major theme in how you have built your business and a major point of advocacy for you, yes? Would you please expand on this and offer any advice to members of our audience seeking to venture into their own businesses? People, people, groups, names a mentor.Find all of our content at http://cpgguys.comCPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

The CPG Guys Sri & PVSB welcome Chieh Huang, co-founder & CEO of Boxed.com for this episode.Chieh co-founded Boxed.com 8 years ago. He holds a bachelors degree from Johns Hopkins and a law degree from Fordham.Follow The CPG Guys on LinkedIn at http://www.LinkedIn.com/company/cpgpodcast Questions Chieh answers include:Your career was born into the legal field early and then passed Astro Ape & Zynga? How was Boxed born? What is the mission of boxed.com and what consumer needs does it fulfill? Is it a club/value ecosystem?With the rapid growth of eCommerce in 2020, how is boxed keeping up with increased demand and fulfillment needs?What tools, avenues and vehicles does Boxed use to reach the consumer? What is your philosophy of value for the consumer?How are brand partnerships established with boxed? Is it a rigid criteria?What opportunities do brands have to highlight themselves on boxed? Is retail media a capability? How does a brand execute against this?What’s the role of content - digital shelf SEO copy, title, bullet points...what matters?The pandemic had a significant impact on manufacturer supply chain capabilities including private label. How did Boxed manage consumer expectations around OOS and how did you keep consumers engaged when they might not have been able to source products from you?How do you bring on new assortment from brands? Can brands bring on exclusive assortment only sold on boxed?Hacking growth in ecommerce requires a deep focus on numbers - what are the metrics that should matter to brands selling on boxed?To access all of The CPG Guys content, visit http://cpgguys.comCPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

The CPG Guys Sri & PVSB are joined in a two-part series by Bryan Gildenberg, SVP of Commerce at Omnicom Group.In the second episode of the series, Bryan shares his predictions in CPG retail for 2021.Follow The CPG Guys on LinkedIn at http://www.LinkedIn.com/company/cpgpodcast Specifically, Bryan addresses these questions:As we move to 2021 emerging trends. 2020 was a year for the books - can anyone really create an accurately successful plan for 2021? What advice do you have for brands?Amazon. It’s evolved and it’s a larger part of CPG businesses and brands. Where does it belong? Marketing or Sales? Or elsewhere COE on its own?Let’s get to the role of social media vehicles in lower funnel CVR. Tiktok vs instagram vs native facebook or twitter? In Gretzky terms: where is the puck going?DTC provides data and nowadays attribution is real in the digital journey. 1st party data is therefore par for the course?Reinventing the demand chain on how to drive customer acquisition to engagement to conversion - developing and sustaining a customer relationship : they all have new ways and means. All CPG Guys content may be found at http://cpgguys.comCPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

The CPG Guys Sri & PVSB are joined in a two-part series by Bryan Gildenberg, SVP of Commerce at Omnicom Group.In the first episode of the series, Bryan shares his thoughts on the transformations in CPG retail that occurred in 2020.Follow The CPG Guys on LinkedIn at http://www.LinkedIn.com/company/cpgpodcast Specifically, Bryan addresses these questions:Walmart has  made major moves towards omnichannel in 2020. Epic? Thoughts? Huge winner?Instacart is another one we recognized in our Omnies awards a couple days ago - most improved marketplace? They have been gaining distribution and retail partnerships all year? HH name in 2020!Let’s get strategic and discuss horizontal approaches for brands vs vertical approaches. For growth. Any opinions?Our favorite topic - retail media. We feel media and trade budgets are colliding. It’s violent but the outcome is convergence. Is that an issue? How should brands manage?DTC seems to have arrived. It’s everywhere and everyone is entering the game. Is this realistic?All CPG Guys content may be found at http://cpgguys.comCPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

The CPG Guys Sri & PVSB celebrate the first annual "Omnies" which recognize the best in omnichannel digital for retailers, marketplaces and brands.Follow The CPG Guys on LinkedIn at http://www.LinkedIn.com/company/cpgpodcast In the fourth episode of this series, Retailer awards are named for the following categories:Most Innovative Retailer Best Retail Mobile App  Best Customer Generated Content Best Retail UX Best Partnership Best Supply Chain resources & capabilities Best Retailer Use of Social Media Find all our content and the full list of winners at http://cpgguys.comReferences to Texas A&M Center for Retail Studies and its employees being involved in calculating the results of the awards was satirical and intended to add humor to the series of episodes.CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

The CPG Guys Sri & PVSB celebrate the first annual "Omnies" which recognize the best in omnichannel digital for retailers, marketplaces and brands.Follow The CPG Guys on LinkedIn at http://www.LinkedIn.com/company/cpgpodcast In the third episode of this series, Retailer awards are named for the following categories:Best eCommerce RetailerBest Omnichannel RetailerBest Regional RetailerMost Improved RetailerBest BOPIS RetailerRising Star RetailerThe rest of the retailer awards are in episode 4 of the seriesFind all our content and the full list of winners at http://cpgguys.comReferences to Texas A&M Center for Retail Studies and its employees being involved in calculating the results of the awards was satirical and intended to add humor to the series of episodes.CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

The CPG Guys Sri & PVSB celebrate the first annual "Omnies" which recognize the best in omnichannel digital for retailers, marketplaces and brands.Follow The CPG Guys on LinkedIn at http://www.LinkedIn.com/company/cpgpodcast In the second episode of this series, Marketplace awards are named for the following categories:Best eCommerce Marketplace Most Improved Marketplace Rising Star Marketplace Most Innovative Marketplace Best Marketplace EnablerFina all our content and the full list of winners at http://cpgguys.comReferences to Texas A&M Center for Retail Studies and its employees being involved in calculating the results of the awards was satirical and intended to add humor to the series of episodes.CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

The CPG Guys Sri & PVSB celebrate the first annual "Omnies" which recognize the best in omnichannel digital for retailers, marketplaces and brands.Follow The CPG Guys on LinkedIn at http://www.LinkedIn.com/company/cpgpodcast In the first episode, CPG Brands awards are named for the following categories:Best Digital CPG Best DTC CPGMost Improved Digital CPGRising Star Digital CPGBest CPG Use of Social MediaMost Innovative Digital CPGFind all our content and the full list of winners at http://cpgguys.comReferences to Texas A&M Center for Retail Studies and its employees being involved in calculating the results of the awards was satirical and intended to add humor to the series of episodes.CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.