The CPG Guys Bryan Gildenberg Part III of VI Retail Transformation
Jun 22, 2020
27:15
Sri and PVSB speak with Bryan Gildenberg, SVP of Commerce at Omnicom Group in a six-part series called "Living in an Omnichannel World" http://linktr.ee/sriandpvsb #sriandpvsb
Part III - Shopper-Centric Retail Transformation
Questions answered:
- Which retailers beyond #amazon are doing the best to succeed in #omnichannel? Is it #walmart, #costco #samsclub
- Shoppers love instacart, retailers hesitant, who will win? The consumer will win, but they are a story
- What is the future for in-store services? Depends on format but trip driver
- Who is driving adoption of #privatelabel? Doesn't have weight of brand
- Do retailers understand digital drivers? 😃😀 - NO
- Is there anyone that gets it? Super regionals & #homedepot
- What are the weaknesses of Amazon? Baskets & curation
- Is retailer personalization working? At scale? Profitably? Transactional behavior and lack of anything distinctive to say
CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.