The CPG Guys Bryan Gildenberg Part II of VI Amazon Transformation
Jun 17, 2020
22:52
Sri and PVSB speak with Bryan Gildenberg, SVP of Commerce at Omnicom Group in a six-part series called "Living in an Omnichannel World" http://linktr.ee/sriandpvsb #sriandpvsb
Part II - Amazon's Role in Omnichannel Transformation
Questions answered:
- Is Amazon an omnichannel retailer in reality?
- Is eCommerce home delivery its strength and why enter omnichannel?
- What is Amazon’s weakness in attempting to be an omnichannel retailer? Will it succeed?
- How has Amazon virtually forced retail transformation?
- What is the role of digital media in this journey - is that transforming too with omnichannel behavior? Is Amazon the real reason why?
- How has the supply chain ecosystem changed for manufacturers as a result?
- How has the supply chain ecosystem changed for retailers as a result?
- Will innovation launches transform? How about consumer value or targeting?
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