The CPG Guys

The CPG Guys are joined in this episode by Andrew Freeman, VP North America eCommerce at CP Skin Health, a division of Colgate-Palmolive Company. Their mission is to be a caring, inclusive, innovative growth company that transforms and protects skin health through professionally endorsed skincare that improves people's lives. Portfolio brands include eltaMD, Filorga and PCA skin.Follow Andrew Freeman on LinkedIn at: https://www.linkedin.com/in/andrewlfreeman/Follow CP Skin Health Group on LinkedIn at: https://www.linkedin.com/company/cp-skin-health-group/Follow CP Skin Health Group online at: https://www.colgatepalmolive.com/en-us/cpskinhealth Andrew answers these questions:1) Can you tell us about your role as Vice President of eCommerce at CP Skin Health ? What are your major responsibilities and priorities?2) What are some of the biggest challenges you face in managing & growing the Skin Health portfolio of brands at CP?3) Traditional scaled CPG brands have often been challenged by creating a DTC channel. Within your product portfolio, you are selling both through DTC and through retail channels including Amazon and Dermstore. What do you see as the value proposition of both methods?4) What are some of the core capabilities that you need to master in being able to execute and deliver against a successful end-to-end eCommerce strategy in both DTC and Retail eCommerce?5) Content is king on the digital shelf. What are some of the content imperatives that you find are driving the success of your brands and how does the content come to life in supporting all of the different digital store fronts where your brands may be found?6) Retail Media is a major focus of most scaled omni channel brands. The demands from retailers to invest against their media platforms has been increasing significantly over the last 2 years. What is your involvement in ensuring that retail media is a productive channel to help grow your skin health brands? What are you looking for retailers to provide back to you in return for your investments? 7) How do insights play a role in your business activities? What types of data-driven insights drive the eCommerce priorities that you establish for skin health brands at CP?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comNextUp Website: http://NextUpisnow.org/cpgguysRetailWit Website: http://retailwit.comDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

Greer Tessler and Luke Goldstein, co-founders of Simple Food Ventures, dive into the exciting world of healthy food brands. They discuss their unique investment strategies that emphasize retail viability and the importance of quality ingredients. Greer shares insights from her time at Albertsons, while Luke highlights successful brands like Cure Hydration and Belly Welly that prioritize wellness. Together, they unveil the challenges and opportunities for startups in the evolving food landscape, underscoring the significance of innovative approaches in today’s market.

The CPG Guys are joined in this episode by Hailey Swartz, co-founder of Actual Veggies, a manufacturer of chef-crafted, fresh & refrigerated burgers that celebrate vegetables instead of trying to mask them.Follow Hailey Swartz on LinkedIn at: https://www.linkedin.com/in/haileyswartz/Follow Actual Veggies on LinkedIn at: https://www.linkedin.com/company/actual-veggies/Follow Actual veggies online at: https://actualveggies.com/ Hailey answers these questions:1) Hailey, your career has some elite brands in your background but you decided to be an entrepreneur. Take us through the years at AOL. Alibaba, to co-founding strata - and now as Co-CEO & Co-founder of Actual Veggies. What advice would you give to someone early in their career in this space seeking to follow in your footsteps from corporate to entrepreneurship?2) How did Actual veggies get founded - tell us about your co-founder and how you split your two roles? What is the role of education and content in the brands mission?3) As a female leader trying to grow and compete with giants in the food space, how does your everyday thinking go - what drives you and what constitutes success? How do you interact with retail everyday?4)Take us through the portfolio of choices a consumer has with you. What makes each product unique and why is it better than the rest available in supermarkets and online?5) Hailey, your career has some elite brands in your background but you decided to be an entrepreneur. Take us through the years at AOL. Alibaba, to co-founding strata - and now as Co-CEO & Co-founder of Actual Veggies. What advice would you give to someone early in their career in this space seeking to follow in your footsteps from corporate to entrepreneurship?6) How did Actual veggies get founded - tell us about your co-founder and how you split your two roles? What is the role of education and content in the brands mission?7) As a female leader trying to grow and compete with giants in the food space, how does your everyday thinking go - what drives you and what constitutes success? How do you interact with retail everyday?8) Take us through the portfolio of choices a consumer has with you. What makes each product unique and why is it better than the rest available in supermarkets and online?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comNextUp Website: http://NextUpisnow.org/cpgguysRetailWit Website: http://retailwit.comDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

The CPG Guys are joined in this episode by Lisa Baird, the newly appointed CEO of NextUp, formerly known as Network of Executive Women.Follow Lisa Baird on LinkedIn at: https://www.linkedin.com/in/lisa-baird-4b91991/Follow NextUp on LinkedIn at: https://www.linkedin.com/company/nextupisnow/Follow NextUp online at: http://www.nextupisnow.org Lisa answers these questions:1) Lisa, your career has some elite brands in your background but you are clearly the marketing queen.Take us through the years at NFL, USOC, IBM, GM, P&G - wow wow, and now as CEO of NextUp. What advice would you give to someone early in their career in this space seeking to follow in your footsteps from marketing to advancing equality?2) What does equality mean to you and why NextUp? What is special with NextUp?3) Male allyship - it could remain simply a word with no next steps or outcomes. How do we prevent that - what is real male allyship?4) Take us through the education series at NextUp and all the event programming - what can a member expect all year?5) What traditional challenges have you seen over the years in your own career growth in marketing to leadership positions that inspire you and led to you to lead this causet?6) I already know you will be a trailblazer here. What are your year 1 goals and are you setting a 3 year strategy? How will you measure success?7) Let’s go to talent. No organization can be successful without the right leaders? What makes a good leader - what is their DNA? How do they connect with members and lead this cause?8) What's next for you and NextUp? What is the call to action for our audience?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comNextUp Website: http://NextUpisnow.org/cpgguysRetailWit Website: http://retailwit.comDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

The CPG Guys are joined in this episode by Dr. Mark Grether, VP & General Manager of Uber Advertising which includes all offerings to help merchants, brands, and other advertisers to reach its highly engaged user base across Mobility and Delivery in 32 markets.Follow Dr. Mark Grether on LinkedIn at: https://www.linkedin.com/in/dgrether/Follow Uber on LinkedIn at: https://www.linkedin.com/company/uber-com/Follow Uber Advertising online at: https://www.uber.com/us/en/advertising/Dr. Grether answers these questions:1) Can you tell us about your background and pivotal roles you held that positioned you the General Manager of Uber Advertising?2) What do you think are the key differences between advertising for a company like Uber versus other media platforms, particularly retail media?3) What is the CX for users? How relevant is the advertising, particularly for CPG brands. to them and how do you help ensure this? How can they engage with the content?4) What role does data and technology play in Uber Advertising's strategy?5) Can you share any notable advertising campaigns or partnerships that Uber Advertising has launched in recent years?6) How does Uber Advertising measure the success of its campaigns?7) What are some of the biggest challenges facing Uber Advertising today, and how do you plan to address them?8) Looking to the future, what are some of the trends and innovations that you think will have the biggest impact on advertising in the next 5-10 years?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comNextUp Website: http://NextUpisnow.org/cpgguysRetailWit Website: http://retailwit.comDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

The CPG Guys are joined in this episode by Greg Dolan, Co-founder & CEO of Keen Decision Systems, a high-growth SaaS company that helps FORTUNE 500 and other marketing leaders make data-driven decisions that drive/create lasting value. As the industry’s first and only decision optimization engine rooted in predictive analytics, Keen offers real-time marketing insights to help you learn from what you’ve spent, pivot based on your goals, and predict the best path to get there. This episode is sponsored by Keen Decision Systems.Follow Greg Dolan on LinkedIn at: https://www.linkedin.com/in/gregdolan/Follow Keen on LinkedIn at: https://www.linkedin.com/company/keen-strategy-llc/Follow Keen online at: https://keends.com/Greg answers these questions:1) Tell us a little bit about your journey and how you came to found Keen?2) As you look at the marketplace, what are the biggest challenges you see clients trying to solve in the marketing world today?3) What are some of the areas Keen helps clients overcome these challenges?4) For the work you do in marketing mix explain why multi-touch attribution and marketing mix modeling are different, and which is better?5) You’ve also done some interesting work in the shopper space – what challenges are you helping clients overcome there?6) There’s an enormous amount of conversation in the world about AI, but you’ve been using AI and machine learning for years…what’s truly different now vs. just a continuation of what was possible before, and how are you harnessing AI best?7) What are some things that make Keen different?8) What are your predictions for the future of the marketing analytics worldCPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comNextUp Website: http://NextUpisnow.org/cpgguysRetailWit Website: http://retailwit.comDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

The CPG Guys are joined in this episode by Justin Honaman, Head Worldwide Retail & Consumer Goods Go-To-Market at Amazon Web Services. Justin is also the host of the popular “Contendercast” podcast. This episode was recorded in Barcelona Spain at the 2023 Shoptalk Europe Conference.Follow Justin Honaman on LinkedIn at: https://www.linkedin.com/in/justinhonamanFollow The Contendercast podcast at: https://podcasts.apple.com/us/podcast/contendercast-with-justin-honaman/id1253179825CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comNextUp Website: http://NextUpisnow.org/cpgguysRetailWit Website: http://retailwit.comDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

In this episode, CPG Guys hosts Bryan & PVSB recap their impressions from attending Shoptalk Europe 2023 in Barcelona Spain.Topics the CPG Guys cover:1) Generative AI & Chat GPT2) Metaverse3) Retail Media beyond Amazon4) What happened to China as a focus market?5) Shoptalk Meetups6) Brands appeared in force7) In-store Retail Media8) Amazon's pan-European data lake9) Sustainability10) Supply Chain & 3PCPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comNextUp Website: http://nextupisnow.org/cpgguysRetailWit Website: http://retailwit.comDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

The CPG Guys are joined in this episode by Anibal Dams, Global CPG Lead at Gain Theory, experts in data, advanced analytics, technology and consulting who fuse hindsight, insight, and foresight to deliver business growth. Gain Theory is a division of WPP.This episode is sponsored by Gain Theory.Follow Anibal Dams on LinkedIn at: https://www.linkedin.com/in/anibaldams/Follow Gain Theory on LinkedIn at: https://www.linkedin.com/company/gaintheory/Follow Gain Theory online at: https://www.gaintheory.com/Anibal answers these questions:1) You lead the CPG vertical at Gain Theory. What do you think are the main challenges faced by CPG brands in this current landscape? 2) Let’s delve into the issue around Multi-Touch Attribution further, what would be your recommendation for CPG brands to overcome this and how does Gain Theory's “Sensor” solution address this?3) In addition to Sensor, what are the other ways you are helping CPG businesses to accelerate growth?4) Predicting the future is never easy. What puts Gain Theory in a position to be confident in delivering foresight for your clients?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comNextUp Website: http://nextupisnow.org/cpgguysRetailWit Website: http://retailwit.comDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

Cie Nicholson & Lori Tauber Marcus, members of The Band of Sisters, join The CPG Guys in part II of our conversation to discuss their new book “You Should Smile More: How to Dismantle Gender Bias in the Workplace.” The authors are part of a collective of former PepsiCo female executives that also includes Dawn Hudson, Mitzi Short, Angelique Bellmer Krembs & Katie Lacey.To learn more about The Band of Sisters, visit: http://thebandofsisters.comTo purchase “You Should Smile More” visit: https://a.co/d/39P9CjpTo Follow Cie Nicholson on LinkedIn visit: https://www.linkedin.com/in/cienicholsonTo follow Lori Tauber Marcus on LinkedIn visit: https://www.linkedin.com/in/loritaubermarcusCie & Lori answer these questions:1) You’ve structured the book into a series of 31 examples of where collectively you experienced gender bias in the workplace. You try to help 3 different archetypes in dealing with these situations. What are each of the three archetypes and their importance to addressing these issues?2) Let’s start with another one of your examples you called “father of the year.” Why are working moms criticized and working dads lauded?3) How do administrative chores often fall victim to gender bias?4) Should women avoid the word “sorry” at work?5) Why is the “meeting before the meeting” so important to staying in the loop?6) How do you handle a situation when you sense you are not welcome like the golf foursome?7) How would you encourage these archetypes, particularly managers, to make use of your book?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comRetailWit Website: http://retailwit.comNextUp Website: http://NextUpIsNow.orgDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.