The CPG Guys

Cie Nicholson & Lori Tauber Marcus, members of The Band of Sisters, join The CPG Guys in this podcast episode to discuss their new book “You Should Smile More: How to Dismantle Gender Bias in the Workplace.” The authors are part of a collective of former PepsiCo female executives that also includes Dawn Hudson, Mitzi Short, Angelique Bellmer Krembs & Katie Lacey.To learn more about The Band of Sisters, visit: http://thebandofsisters.comTo purchase “You Should Smile More” visit: https://a.co/d/39P9CjpTo Follow Cie Nicholson on LinkedIn visit: https://www.linkedin.com/in/cienicholsonTo follow Lori Tauber Marcus on LinkedIn visit: https://www.linkedin.com/in/loritaubermarcusCie & Lori answer these questions:1) You’ve structured the book into sections that identify spheres where gender inequality often runs amok for professional women and then you provide recommendations on how three different archetypes might respond to these situations. What are each of the three archetypes and their important to addressing these issues?2) Your book includes a great deal of research supporting your arguments. How did you go about sourcing all of this rich academic material and how did you divide up the responsibilities between each of the contributing authors?3) While we can’t cover each of the components in each section of the book, we’ll give our audience a flavor of why the book is so important in identifying areas where the inequity exists. With each of these, we’d love you to frame the issue and share how you recommend each archetype address a solution. Let’s start with language. How and why is gender-biased wording, particularly casual language, an unacknowledged way a company maintains institutional inequality?4) Why does the term used in the name of your book “you should smile more” really not come from a constructive place?5) Why and how are men disproportionately given credit for great ideas?6) Should women break into conversations or invite themselves to social events where they were not originally invited?7) Why should women know their worth and how should they use that knowledge to advance?8) How does “counting the room” increase the likelihood of success in driving DEI objectives?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comRetailWit Website: http://retailwit.comNextUp Website: http://NextUpIsNow.orgDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.  CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

The CPG Guys, PVSB and Sri are joined in this episode by Surabhi Pokhriyal Chief Digital Growth Officer of Church & Dwight, a world leader in household and personal care products. Their global brands include ARM &HAMMER®, Batiste™, OxiClean™, Trojan™, XTRA™, Nair™, First Response™, Spinbrush™, Orajel™, vitafusion™,Li’l Critters™, Water Pik®, FLAWLESS®, Zicam® and TheraBreath®. Follow Surabhi Pokhriyal on LinkedIn at: https://www.linkedin.com/in/surabhi-pokhriyal-44bb3b1/Follow Church & Dwight on LinkedIn at: https://www.linkedin.com/company/church-&-dwight-co-inc/Follow Church & Dwight online at: https://churchdwight.com/Surabhi answers these questions:1) You have spent your career working with several consumer goods companies across the world and being on the brand side and consulting side. Tell us more about your career journey. And what advice you have for others seeking a similar journey2) What are you seeing these days across the industry, rapid omnichannel growth or has it really slowed down since covid ended and is it a permanent tilt to digital/ecommerce? Should all brands be leaning into digital and competing now with digital native brands? 3) Tell us a bit more about how organizations think these days about attracting, developing and retaining talent. Everyone is chasing hard to come by digital talent where the pool is becoming bigger but so is the competition 4) What soft skills do you value the most and how do you train your teams for those?5) Companies are doubling down efforts on DE&I. What is your take on it and how do you see that coming to life these days?6) Tell us more about your ideas on mentorship, and especially in elevating women7) Let’s discuss capabilities. What are the top must have capabilities for a CPG brand to drive omnichannel growth? 8) DTC. Myth or must have for brands? Why should a brand well penetrated with retail distribution focus on DTC9) Given the last 2 years and digital lean in - what is your advice for brands going forward? Is the store trip returning?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comRetailWit Website: http://retailwit.comDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.  CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

The CPG Guys, PVSB and Sri are joined in this episode by Kristi Argyilan, SVP & Head of Albertsons Media Collective, the retail media arm for Albertsons Companies.Follow Kristi Argyilan on LinkedIn at: https://www.linkedin.com/in/kristiargyilan/Follow Albertsons Media Collective on LinkedIn at: https://www.linkedin.com/company/albertsons-media-collective/Follow Albertsons Media Collective online at: http://albertsonsmediacollective.comPart I with Evan Hovorka - http://cpgguys.com/amc-pacvue/Part II with Claire Wyatt - http://cpgguys.com/claire-wyatt/Kristi answers these questions:1) Please walk us through some of the pivotal professional experiences that developed your subject matter expertise in the field of retail media2) In July of 2021, you were presented with the opportunity to join the Albertsons Companies in creating what is now known as Albertsons Media Collective. What was appealing about this opportunity?3) When you build a retail media platform from the ground up, you have to start with talent. How did you go about assembling the team that would build a best-in-class platform?4) What were the core elements of the platform that you determined needed to be included in the offering that would be meaningful to brands?5) We've heard some of your colleagues describe Albertsons Media Collective as having "late mover advantage." Would you describe how this comes to life and why brands should consider this advantageous?6) What types of partnerships were you looking to create to make Albertsons Media Collective attractive for brands to invest in you, specifically with respect to offsite programmatic and advertising management?7) Your colleague Claire Wyatt was a recent guest on the podcast and she described the importance of measuring not just ROAS but incrementality. Would you please explain why this is important for you to attract brand investments?8) As we record this episode, you are preparing to speak at Advertising Week in NYC about how retail data is making better marketers. What are the key themes of your presentation?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comRetailWit Website: http://retailwit.comDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.  CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

The CPG Guys, PVSB and Sri are joined in this episode by Megan Ramm, Head of CPG Partnerships of Uber advertising, a division of Uber Technologies.Follow Megan Ramm on LinkedIn at:  https://www.linkedin.com/in/meganpetrie/Follow Uber on LinkedIn at: https://www.linkedin.com/company/uber-com/Follow Uber advertising online at: https://www.uber.com/us/en/advertising/Megan answers these questions:1) You have such a plethora of experiences beginning at Forbes Media, Google, SNAP and now UBER. Take us through your career journey and how you got here?2) What are you seeing these days, rapid omnichannel growth or has it really slowed down since covid ended and is it a permanent tilt to digital/ecommerce? Should all brands be leaning into digital and competing now with digital native brands? Is UBER a platform of choice for CPG brands and why?3) How is UBER scaling its grocery business and what is the primary mission for UBER from a consumer perspective? Is it convenience or can one build a basket and then opt to receive it frequently?4) What is the role of UBER ads in this growth journey? UBER of course has been around for a while now and primarily know for mobility, now grocery delivery to ads. Give us the scoop of the why and how you are scaling UBER ads.5) On the UberEats side, how will the offering / value proposition differ from some of the core delivery competitors like Doordash and Instacart?6) Tell us all about the advertising capabilities for UBER ads. Take us through the type of ads and the experience a brand can expect on the platform? How do you measure success?7) What categories and brands should partner with UBER ads? How does one get started and take us through the experience of working with you.CPG Guys Website: http://CPGGuys.comFMCG Guys Website: http://fmcgguys.comCPG Scoop Website: http://CPGscoop.comRetailWit Website: http://retailwit.comDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.  CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

The CPG Guys, Sri & PVSB, are joined in this episode by the co-hosts of the Fresh Four (Andrea Leigh & Melissa Burdick) and the CPG Scoop (Risa Crandall & Jennifer Silverberg). The episode was recorded at the Groceryshop conference in Las Vegas.We engage in a wide-ranging conversation about Digital Leadership in CPG/Retail.Follow Andrea Leigh on LinkedIn at: https://www.linkedin.com/in/andreakleigh/Follow Melissa Burdick on LinkedIn at: https://www.linkedin.com/in/melissaburdick/Follow Risa Crandall on LinkedIn at: https://www.linkedin.com/in/risa-crandall/Follow Jennifer Silverberg on LinkedIn at: https://www.linkedin.com/in/jennifersilverberg/CPG Guys Website: http://CPGGuys.comFMCG Guys Website: http://fmcgguys.comCPG Scoop Website: http://CPGscoop.comRetailWit Website: http://retailwit.comDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.  CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

The CPG Guys, Sri & PVSB, are joined in this episode by Diana Haussling, VP & General Manager of Consumer Experience & Growth at Colgate-Palmolive Company. Follow  Diana Haussling on LinkedIn at: https://www.linkedin.com/in/dianahaussling/Find Colgate brand products at http://shop.colgate.comFind Co by Colgate brand products at https://co.colgate.com/Find Hello brand products at https://www.hello-products.com/Find Tom's of Maine brand products at https://www.tomsofmaine.com/Diana answers these questions:1)  This is your second appearance on the podcast. Welcome back. You have spent your career working with several consumer goods companies across categories and being on both sides of sales and marketing. Tell us more about your career journey. And what advice you have for others seeking a similar journey of leadership.2) What are you seeing these days across the industry, rapid omnichannel growth or has it really slowed down since covid ended and is it a permanent tilt to digital/ecommerce? Should all brands be leaning into digital and competing now with digital native brands? 3) Tell us a bit more about how organizations think these days about attracting, developing and retaining talent. Everyone is chasing hard to come by digital talent where the pool is becoming bigger but so is the competition 4) What soft skills do you value the most for a high performing team and how do you train your teams for those?5) Do companies planning cycles really work on omnichannel growth?  Are the P&L’s one and the same? How does one plan for what we saw last 104 weeks?6) Tell us more about your ideas on mentorship, and especially in elevating women?7) Let’s discuss capabilities. What are the top must have capabilities for a CPG brand to drive omnichannel growth? Vendors - are they merely a tool provider or a partner?DTC. Myth or must have for brands? Why should a brand well penetrated with retail distribution focus on DTC8) Given the last 2 years and digital lean in - what is your advice for brands going forward? Is the store trip returning?CPG Guys Website: http://CPGGuys.comFMCG Guys Website: http://fmcgguys.comCPG Scoop Website: http://CPGscoop.comRetailWit Website: http://retailwit.comDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.  CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

The CPG Guys, PVSB and Sri are joined in this episode by Rhonda Johnson, Lisa Ken & Rachel Tetreault from Market Performance Group, an innovative company that specializes in helping manufacturers and retailers define a better path forward to accelerate growth and profitability. This episode is sponsored by Market Performance Group.Follow Rhonda Johnson on LinkedIn at: https://www.linkedin.com/in/rhonda-johnson-96a3a35/Follow Lisa Kent on LinkedIn at: https://www.linkedin.com/in/lisabkent/Follow Rachel Tetreault on LinkedIn at: https://www.linkedin.com/in/racheltetreault/Follow Market Performance Group on LinkedIn at: https://www.linkedin.com/company/market-performance-group/Follow Market Performance Group online at: http://marketperformancegroup.comThey answers these questions:1) Give us the 101 and 202 of MPG - what areas of the CPG & retail industry are you focused on? Are you primarily digital or omnichannel?2) What is the importance of retail media advertising in this cookieless world and how does MPG enable that for your clients? What are the trends you see in omni channel that we should be preparing to address?3) What is a digital first mentality, and is MPG living this statement in its commitments and partnerships?.4) How should organizations structure for digital leadership? Are there best in class models you have helped orchestrate? 5) Who is a modern commercial leader in CPG and retail ? What skill sets matter and how does one skill up when not ready? Rhonda what are your thoughts, how do clients leverage Market Performance Group?6)  We hear the word great resignation. What does this mean, is it real and what can an organization do to keep its people? Lisa can you talk about the ongoing talent drain and how you’re responding to it.7) What is the importance of driving change in the digital world? What do each of you individually do to drive this?8) What is new and exciting at the Market Performance Group/MPG? What should we expect next in this exciting omnichannel / digital space?  I know you’ve been very active in acquiring the right new capabilities.CPG Guys Website: http://CPGGuys.comFMCG Guys Website: http://fmcgguys.comCPG Scoop Website: http://CPGscoop.comRetailWit Website: http://retailwit.comDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.  CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

The CPG Guys Sri & PVSB are joined in this episode by Katie Hotze, the founder & CEO of Grocery Shopii, a white label application that adds personalized meal planning directly into a grocer’s e-commerce platform.Follow Katie Hotze on LinkedIn at: https://www.linkedin.com/in/katie-hotze/ See Katie's episode of "Unicorn Hunters" at: https://unicornhunters.com/grocery-shopii/ Follow Grocery Shopii on LinkedIn at: https://www.linkedin.com/company/groceryshopii/ Follow Grocery Shopii online at: http://groceryshopii.comKatie answered these questions:1) You were here on the show Jan 2021 - wow its been 20 odd months since then. Give us the scoop - fundraising during covid, building a team and motivating them, adding clients, just how exactly are things going?2) Why is recipe based shopping important and who is your target consumer and retail partner?3) What is the value proposition for a brand to join you on this journey? What content and information do you need from brands to deliver success for them?4) What is the role of Grocery shopii for retailers? How does a retailer measure success with you? Who are your partners? Give us the scoop of the why and how you are scaling Grocery shopii with retail?5) Take us through the technology and infrastructure you are building and how it all comes together as user experience for the consumer.6) Earlier this year, you appeared on the YouTube show “Unicorn Hunters” to pitch your business to a group of investors. Tell us how you Managed to get on the show and why are you considered a “golden unicorn?”7) Tell us all about partnerships with Grocery shopii. What are next steps once someone decides to be a partner? How soon is the platform and UX up and running and how soon are you measuring results?8) What is your advice for entrepreneurs who seek to learn and be like you? Can’t exit this episode without you shedding some lights on your live TV experience - tell us about it.Learn more about the FMI Tech Pitch Sessions here: https://www.fmi.org/midwinter-conference/b2b-meetings/fmitech-pitchesCPG Guys Website: http://CPGGuys.comFMCG Guys Website: http://fmcgguys.comCPG Scoop Website: http://CPGscoop.comRetailWit Website: http://retailwit.comDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.  CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

The CPG Guys, PVSB and Sri are joined in this episode by Matthew A. Smith, director, marketplace strategy & business development for food, consumables, health & wellness at Walmart Marketplace, the 3P online seller marketplace at the world’s most elite retailer.Follow Matthew on LinkedIn at: https://www.linkedin.com/in/matasmitFollow Walmart Marketplace on LinkedIn at: https://www.linkedin.com/company/walmart-marketplace/Follow Walmart Marketplace online at: http://marketplace.walmart.comLearn more about Walmart Fulfillment Services at: https://marketplace.walmart.com/walmart-fulfillment-services/Learn to sell on Walmart Marketplace here: https://marketplace.walmart.com/sell-your-products-online-with-walmart/?utm_source=corporate&utm_medium=pr&utm_campaign=Open_CallThis episode was recorded at the 2022 Groceryshop conference in Las Vegas, NVMatt answered these questions:1) Let's begin with what a third party marketplace is. I know we covered the basics in March 2022, but it would be helpful for so many in our audience working at large brands too who really are from the 1P world. 2) Let’s dive into who is on marketplaces already. What kind of categories and brands are already in the marketplace. Are there categories that it works better to be on a 3P marketplace?3) How is Walmart leading brands in understanding this and helping develop brand equity for sellers in this space? 4) What does partnering with Walmart 3P mean in this space - how do you make it easy and faster for brands to launch and scale here?5) Take us through all the features and different capabilities of the third party marketplace. What tactics would you recommend for scaled brands vs smaller brands? I.e. small or large brands.6) How should a brand decide if they go DTC vs come here on the marketplace? What criteria helps them determine where they should go?7) What media/marketing capabilities do sellers get on the platform and how rich can content get for a listing? Do they get metrics, reports for measuring and optimizing success?8) What’s next for Walmart’s 3p marketplace? What’s the sneak peek you want to share with our audience?CPG Guys Website: http://CPGGuys.comFMCG Guys Website: http://fmcgguys.comCPG Scoop Website: http://CPGscoop.comRetailWit Website: http://retailwit.comDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.  CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

The CPG Guys, PVSB and Sri are joined in this episode by Austin Leonard, Head of Sales at Sam's Club MAP (Member Access Platform) & Melissa Burdick, President of Pacvue, the enterprise platform for eCommerce advertising, sales, and intelligence.Follow Austin Leonard on LinkedIn at:  https://www.linkedin.com/in/austinleonard/Follow Sam's Club MAP on LinkedIn at: https://www.linkedin.com/company/sam%E2%80%99s-club-map-member-access-platform/Follow Sam's Club MAP online at: https://map.samsclub.com/Follow Melissa Burdick on LinkedIn at: https://www.linkedin.com/in/melissaburdick/Follow Pacvue on LinkedIn at: https://www.linkedin.com/company/pacvue/Follow Pacvue online at: http://pacvue.comAustin & Melissa answer these questions:1) Melissa, what makes retail media the fastest growing advertising channel and what are some of the core challenges that brands are facing in activating retail media effectively?2) Austin, what is the underlying data asset that powers the Sam's Club Member Access Platform? Would you dimensionalize the shopper base and omnichannel sales volume?3) Austin, What on-site & off-site investment options are available to brands seeking to grow through Sam’s Club? What in-club retail media solutions are Sam’s Club making available to brands?4) Melissa, What are the details behind the partnership between Sam’s Club and Pacvue, and why do you think this helps brands work with Sam’s Club?5) Austin, What performance measurement solutions do you offer to brands investing in the Member Access Platform’s retail media solutions?6) Melissa, How do the Sam’s Club & Pacvue teams support brands seeking to leverage your platform offerings and where are you looking to enhance your offerings in the near future?7) Austin, what is the best way for brands intrigued by the capabilities within MAP to get engaged with Sam’s Club?8) Melissa, what is the core value proposition that Pacvue brings to brands seeking to execute retail media campaigns with Sam’s Club and other retailers with which Pacvue has integrated?CPG Guys Website: http://CPGGuys.comFMCG Guys Website: http://fmcgguys.comCPG Scoop Website: http://CPGscoop.comRetailWit Website: http://retailwit.comDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.  CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.