The CPG Guys, Sri & PVSB, are joined in this episode by:Taj Peeran, VP of Digital, Commerce & Brand Engagement at ReckittRahul Kumar Singh: Co-Founder  at SigmoidThis episode is sponsored by Sigmoid.Follow Sigmoid online at: https://www.sigmoid.com/Follow Sigmoid on LinkedIn at: https://www.linkedin.com/company/sigmoid-analytics/Follow Sigmoid on Instagram at: http://instagram.com/sigmoidincFollow Rahul on LinkedIn at: https://www.linkedin.com/in/rksiit/Follow Reckitt Online at: http://reckitt.comFollow Reckitt on LinkedIn at: https://www.linkedin.com/company/reckitt/ Follow Taj on LinkedIn at: https://www.linkedin.com/in/tajpeeran/Taj and Rahul answer these questions:1) Rahul, what was your inspiration to start Sigmoid? Tell us about your data science practice and how have you been delivering impact for CPG customers?2) Taj you of course come from Mead Johnson and Reckitt. What is your role and what does a day in your life look like? Tell us how data and insights shape your marketing strategy?3) Rahul, Many CPG companies are recognizing that the digital world requires a new approach to marketing measurement. Tell our audience how Sigmoid’s Multi-Touch  Attribution accelerator helps to optimize marketing spends and drive revenue?4) Taj, how are you leveraging Sigmoid in your everyday life? Do you connect their capabilities directly with ecommerce results? If so, how?5) Rahul - Connect AI to your solutions and how you extract value from AI which I believe is a buzzword in CPG? Taj - please chime in with how your role helps take Reckitt forward on this?6) Rahul - lets jump into 2 others areas - Personalized Recommendations & Customer Life-Time Value (CLTV). Take us through your offerings here.7) Rahul, why do you believe you are different from the many technology engineering analytics providers we talk to? What is your core value proposition and why should someone work with you?Please provide the CPG Guys feedback at http://ratethispodcast.com/cpgguysCPG Guys Website: http://CPGGuys.comDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. The views expressed by the CPGGUYS, LLC do not represent the views of their employers or the entity they represent.CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

The CPG Guys, Sri & PVSB, are joined in this episode by:Ajay Bam,  CEO & Co-Founder at VyrillJohn Casey, Director of Business Development at VyrillThis episode is sponsored by Vyrill, a fan video discovery, insights and content marketing platform enabling brand marketers to supercharge brand awareness and revenue with fan led content such as video reviews, unboxing, how-to videos and more. Vyrill is a Google for fan video and creators, capturing who, what, where and when –inside millions of videos. Follow Vyrill online at: https://www.vyrill.com/ Follow Vyrill on LinkedIn at: https://www.linkedin.com/company/vyrill/Follow Ajay on LinkedIn at: https://www.linkedin.com/in/ajaybam/ Follow John on LinkedIn at: https://www.linkedin.com/in/jocasey/Ajay & John answer these questions:1) Ajay - Wow! You’ve founded Vyrill 5 years ago, take us through the years and how the company has shaped itself to be what it is today as a video commerce leader?2) Let’s talk about vyrill - value proposition. John - Why are CPG brands choosing to work with vyrill as a video analytics, UGC analytics provider? What need is Vyrill solving?3) Ajay - Let’s explore all the solutions you offer - take us through all the capabilities a brand can find in partnership with you? What do you need from a brand to get started with your clients?4) Ajay - What are the keys to success with leveraging video for commerce? How will this change the game for brands using your solution?5) Ajay - How are retailers and marketplaces utilizing both UGC and branded videos?  (Amazon, etc) . John - anything you want to add?6) Ajay - What type of video content drives conversion? How does Vyrill accelerate this conversion?7) Let's get into ROI. John, how does a brand partnering with you measure the ROI of the investment with you? What metrics do you provide?8) Ajay - What's next for Vyrill? What areas are there capability developments going on? What should your clients and prospects look forward to?CPG Guys Website: http://CPGGuys.comDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. The views expressed by the CPGGUYS, LLC do not represent the views of their employers or the entity they represent.CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

The CPG Guys, PVSB and Sri are joined in this episode by Molly McFarland, founder & Chief Revenue Officer of AdAdapted, the leading shopping list marketing and insights platform built for CPG brands, agencies, and retailers. With its powerful list data and unique ad products, AdAdapted helps the world’s top CPGs meet their most important goals. This episode is sponsored by AdAdapted.Follow Molly McFarland on LinkedIn at: https://www.linkedin.com/in/mollymmcfarland/Follow AdAdapted on LinkedIn at: https://www.linkedin.com/company/adadapted/Follow AdAdapted online at: https://www.adadapted.com/Molly answers these questions:1) You’ve been with AdAdapted 10 years, take us through the decade and how the company has shaped itself to be what it is today as an advertising leader?2) Let’s talk AdAdapted - value proposition. Why are CPG brands choosing to work with AdAdapted as the core data, analytics and target marketing partner of choice? 3) Let’s explore all the 4 types of solutions you offer - managed service, self service, your platforms & attribution? What do you need from a brand to get started with your clients?4)Why is managed service so important for brands to operate in the world of mobile advertising?5) What is your role today as a CRO at AdAdapted? What teams do you work with and what partnerships do you establish internally and externally?6) Today’s world of brands and retail deals with an unprecedented level of data. What role can AdAdapted play in harnessing this for meaningful signals and demand generation for a brand?7) Brands are now shifting marketing mix to measurable ROI, lets get into the world of attribution and how you create value for brands through attribution?8) Whats next for AdAdapted? What areas are there capability developments going on? What should your clients and prospects look forward to?CPG Guys Website: http://CPGGuys.comFMCG Guys Website: http://fmcgguys.comDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

The CPG Guys, PVSB and Sri are joined in this episode by Neha Mallik, Director of eCommerce & Digital Marketing at B&G Foods which manufactures, sells and distributes high-quality, branded shelf-stable and frozen foods across the United States, Canada and Puerto Rico.  B&G's portfolio includes 50+ familiar brands like Green Giant, Cream of Wheat, Ortega & Spice Island.Follow Neha Mallik on LinkedIn at: https://www.linkedin.com/in/neha-gupta-mallik-0990a4a/ Follow B&G Foods on LinkedIn at: https://www.linkedin.com/company/bgfoodsinc/Follow B&G Foods online at: https://bgfoods.com/ Neha answers these questions:1) Why is the digital shelf more important today than it was even 3 years ago?2) How has the advent of retail media fundamentally transformed how consumer goods manufacturers invest in growing their brands? What makes retail media so appealing and when you look to prioritize investment, what capabilities are you looking for in a platform?3) Can retail media solve all of the digital shelf issues for a brand’s entire assortment? If not, why not? How do you think about investing against improving SEO? What are the important attributes in driving organic SEO?4) Should DTC be the aspiration of every brand manager? What considerations need to be made before deciding to go this route?5) Is shoppable media fundamentally at odds with building brands? Why or why not? Is FULL funnel attribution necessary in shoppable media or is “add to basket” enough?6) How do you think about Upskilling talent in your organization for eCommerce & digital marketing? How do you bring along other stakeholders on the journey?7) Building meaningful sources of insights are fundamental to making good business decisions? Is 1P consumption data important to an effective insights program? Where can it be sourced? Are you able to use it in journey mapping and the creation of customer lifetime value?8) What are a few emerging trends in our industry that have your focus right now? Why?CPG Guys Website: http://CPGGuys.comFMCG Guys Website: http://fmcgguys.comRetailWit Website: http://retailwit.comDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

The CPG Guys, PVSB and Sri are joined in this episode by Miro Dimitrov, COO at NWO.ai,  whose bleeding-edge AI-based technology enables clients to surface the fears, motivations, and demand drivers underlying various Signals, providing them with unprecedented access to the why behind a narrative. This episode is sponsored by NWO.aiFollow Miro Dimitrov on LinkedIn at: https://www.linkedin.com/in/mirodimitrov/Follow NWO.ai on LinkedIn at: https://www.linkedin.com/company/nwo-ai/Follow NWO.ai online at: https://nwo.ai/Miro answers these questions:1) Wow! What a career from early pharma to a solid SAP foundation to now squarely in scaling AI for business. Take us through the journey and how you got here. What does being a member of the forbes business council mean to you?2) What is your role today as a COO at nwo.ai? What teams do you work with and what partnerships do you establish internally and externally?.3) Decompose the word AI for CPG - give us 2-3 solid examples of why retailers and brands should care about and invest in AI?4) Lets talk nwo.ai - core value proposition. Take us through the various offerings you have and which one leads the way?5) Today’s world of brands and retail deals with an unprecedented level of data. What role can nwo.ai play in harnessing this for meaningful signals and demand generation for a brand? Is 1P data everything? 6) Staying with the data theme, there’s internal data and then there’s external data not just syndicated, but macroeconomic data, etc. How can AI digest a variety of these and why should a brand pay attention to all of them?7) If now.ai can build solutions there’s still the issue of democratizing it across an enterprise, how does one go about it? When should one come to now.ai?CPG Guys Website: http://CPGGuys.comFMCG Guys Website: http://fmcgguys.comDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

The CPG Guys, PVSB and Sri are joined in this episode by Mir Zaman, VP of Commercial Operations at Spectrum Brands, a leading supplier of residential locksets, residential builders’ hardware, plumbing, shaving and grooming products, personal care products, small household appliances, specialty pet supplies, lawn and garden and home pest controlproducts, and personal insect repellents. Follow Mir on LinkedIn at: https://www.linkedin.com/in/mir-zaman-3519852/ Follow Spectrum Brands on LinkedIn at: https://www.linkedin.com/company/spectrum-brands/Follow Spectrum Brands online at: https://spectrumbrands.com/Mir answers these questions:1) What a career from NASA and aerospace to Amazon merchant and ads to Spectrum brands. Take us through the journey and how you got here.2) What is your role today as a commercial leader? What teams do you work with and what partnerships do you establish internally?3) Let’s talk Omnichannel and your Amazon learnings. Is Omnichannel the only way to forward and what such capabilities would you build and recommend for brands these days ?4) You spent time with Amazon ads - what is the importance of retail media and can a brand realistically grow on platforms without it - what is the tactic you would recommend as best or must have?5) How are you bringing Omnichannel thinking to spectrum brands - how are you coaching business leaders on content, reviews, DTC?6) What about assortment? Is it homogeneous across platforms? Do they need to be specific for online vs offline? What about price pack architecture? Is that the way for ecommerce ?7) Let’s talk revenue optimization, supply chain in these days they go hand in hand. What skills I’m these areas are the ones for today? How do they intersect?8) Here on the show we always ask our guests to look forward to the future forward. What does Mir Zaman see for the CPG industry as his prediction?CPG Guys Website: http://CPGGuys.comFMCG Guys Website: http://fmcgguys.comRetailWit Website: http://retailwit.comDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

The CPG Guys, PVSB and Sri are joined in this episode by Silvana Dimitrov, Revenue Management Director at The Carlsberg Group & Prajwal Revanasiddappa, Head of Delivery at TheMathCompany, a modern, hybrid consulting firm that builds custom AI applications for enterprises. Its consulting model addresses pressing gaps in conventional analytics service provider and off-the-shelf product models, including the lack of speed, reusability, and customization.This is the second of a 2-episode sponsorship by TheMathCompany.Follow Prajwal on LinkedIn at: https://www.linkedin.com/in/prajwal-revanasiddappa/Follow TheMathCompany online at: https://themathcompany.com/Follow theMathCompany on LinkedIn at: https://www.linkedin.com/company/themathcompany/Follow Co.dx online at: https://codx.aiFollow Silvana on LinkedIn at: https://www.linkedin.com/in/silvana-dimitrov-7899224/ Follow The Carlsberg Group online at: https://www.carlsberggroup.com/  Silvana & Prajwal answer these questions:1) Silvana, welcome to the CPG Guys. Can you help our audience understand a little bit about your journey and your role as Director of RGM at Carlsberg? How did you get here?2) Prajwal, its great to have you here representing TheMathCompany. Please tell us about how you came to work with the Carlsberg Group and the nature of your work supporting their business. 3) Silvana, You have spent several years with the Carlsberg Group and are an expert in CPG. Why is a Revenue Growth Management suite crucial to CPG organizations? Why did you think TheMathCompany was the right company to help you with your RGM goals?4) Prajwal, how fast does a client start getting value in the partnership? Take us through the journey of a partnership leveraging your Co.dx solution.5) Silvana, In your experience as RGM Director, what are some of the pertinent challenges in achieving revenue growth? Why aren't existing solutions able to address these challenges?6) Prajwal, MathCo. leverages Co.dx, a proprietary AI/ML platform to solve not just business challenges but also organizational or operational gaps that exist today. Can you shed some light on how you do that?7) Silvana, what are some of the best examples where you have leveraged Co.dx's RGM applications to help you improve margin growth?8) Prajwal, What is TheMathCompany's approach to tackling RGM effectively?CPG Guys Website: http://CPGGuys.comDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

The CPG Guys, PVSB and Sri are joined in this episode by Evan Keast, founder of Doodles, a community-driven collectibles NFT project. Doodle NFTs are made up with over a hundred exciting traits of faces, hair, hats, body and backgrounds. Each Doodle is a unique, non-fungible token (NFT) on the Ethereum blockchain. Follow Evan on LinkedIn at: https://www.linkedin.com/in/evankeast/ Follow Doodles on LinkedIn at: https://www.linkedin.com/company/doodlesllc/Follow Doodles online at: https://doodles.app/Evan answers these questions:1) Your story starts at University of Calgary, then you founded breakup shop, then social media marketing eventually founding the NFT doodles. Decompose this for our audience and tell us how all this came to be.2) Give us the 202 on doodles. Last year we had a grammy winning producer Gino the Ghost give us a 101? How does one get started in the NFT world?3) How fast has doodles scaled and how long did it take to get this far at the time of this recording?4) What is the inspiration behind doodles? How did you work on this everyday aka what is the day in the life of the doodles founder?5) How do you keep the buzz alive for doodles? How many doodles exist?6) Describe a doodles party or event? What happens at these events and how does it grow the brand?7) What is your advice for our generation for which this is all new and maybe ‘scary’? 8) What’s next for doodles and you? What is your big NFT prediction?CPG Guys Website: http://CPGGuys.comFMCG Guys Website: http://fmcgguys.comRetailWit Website: http://retailwit.comDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

The CPG Guys, Sri & PVSB, are joined in this episode by:Dave Young, VP of CPG Partnerships at ShiptErin Dye Lastra, Sr Director of Business Development at CriteoThis episode is sponsored by Criteo, a global technology company that powers the world’s marketers and media owners with trusted and impactful advertising through a world-leading Commerce Media Platform, a suite of products that activates the world’s largest set of commerce data to drive better commerce outcomes. Follow Criteo online at: http://criteo.comFollow Criteo on LinkedIn at: https://www.linkedin.com/company/criteo/Follow Erin on LinkedIn at: https://www.linkedin.com/in/erindyelastra/Follow Shipt Online at: http://shipt.com/partnerFollow Shipt on LinkedIn at: https://www.linkedin.com/company/shipt/Follow Dave on LinkedIn at: https://www.linkedin.com/in/davidyoung11/Dave & Erin answer these questions:1) Erin & Dave - please take turns to tell us about Shipt and Criteo - what’s going on at each company, how long have you been working together, why does the relationship work?2) Dave - What has been Shipt’s retail media journey and what is the continued vision? How does this come together to benefit the consumer for delivery?3) Erin & Dave - How have Shipt and Criteo been leveraging consumer behavior data to drive success and connect with the right consumer for success?  4) Dave - How is Shipt trying to move beyond CPG categories and what’s been most successful?  How is Criteo helping with this expansion?5) Dave - What are the opportunities for brands to influence a shopper decision during their purchase journey on Shipt?6) Erin - What are brands asking of you, how do they typically view you within their media toolkit?  Is it all data?7) Dave - Where has Shipt been focusing on expanding the advertising solutions for brands and agencies looking to engage Shipt shoppers?8) Here on the show, the last question is always future forward - so, what does future innovation look like for each of you?CPG Guys Website: http://CPGGuys.comFMCG Guys Wesbite: http://fmcgguys.comNextUp Wesbite: http://nextupisnow.org/cpgguysDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. The views expressed by the CPGGUYS, LLC do not represent the views of their employers or the entity they represent.CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

The CPG Guys, PVSB and Sri are joined in this episode by Molly Schonthal Hamlin, Executive Director of The Digital Shelf Institute and Chris Perry, co-founder & Chief Learning officer at Firstmovr, a satellite center of excellence for eCommerce education.Follow Molly on LinkedIn at: https://www.linkedin.com/in/molly-schonthal-she-her-a989a9/Follow The DSI on LinkedIn at: https://www.linkedin.com/company/digital-shelf-institute/Follow The DSI online at: https://www.digitalshelfinstitute.org/Follow Chris on LinkedIn at: https://www.linkedin.com/in/chrisaperryFollow Firstmovr on LinkedIn at:  https://www.linkedin.com/company/firstmovr/Follow Firstmovr online at:  https://firstmovr.com/DSI report on Total Growth Accountability: https://www.digitalshelfinstitute.org/shift-to-total-growth-accountability-executive-explainer?hsLang=enFirstmovr eBook “Sheared”: https://firstmovr.com/sheared/Molly & Chris answers these questions:1) Molly and Chris, I know you partnered together through the DSI community to lead and publish a research report last year entitled “Totally Growth Accountability.” Can you tell us more about the premise and what inspired your research?2) So what is Total Growth Accountability exactly?3) What are some of the realities that are driving this need?4) What are the best practices for shifting to Total Growth Accountability?5) Chris, I know you launched some complementary research at firstmovr in January through a free eBook, virtual event and resources that you called “SHEARED: Shedding Your Coat of Corporate Conformity in the Age of eCommerce.”  What is this book about?6) How does SHEARED connect with Total Growth Accountability?7) What are some of your most important recommendations around actually driving digital transformation, eCommerce change and Total Growth Accountability?8) What would each of you recommend as the most important thing they could do to accelerate change within their organizations?CPG Guys Website: http://CPGGuys.comFMCG Guys Website: http://fmcgguys.comRetailWit Website: http://retailwit.comDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.