The CPG Guys

The CPG Guys are joined by Suzanne Long, Chief Sustainability and Transformation Officer at Albertsons Companies,  one of the largest food and drug retailers in the United States, with over 2,200 stores in 34 states and the District of Columbia, 22 distribution centers and 19 manufacturing plants.Follow Suzanne Long on LinkedIn at: https://www.linkedin.com/in/suzanne-long-b948a83/ Follow Albertsons Companies on LinkedIn at: https://www.linkedin.com/company/albertsons/Learn about Albertsons commitment to ESG here: https://www.albertsonscompanies.com/our-impact/esg-reports-news/default.aspx Suzanne answers the following questions:1) What does the acronym ESG stand for and why is it important for companies to get invested in building ESG plans?2) What is the history of sustainability at Albertsons Companies? How did the need to build a plan come to being and how did you end up leading the charge?  3) Sustainability is a very big and encompassing concept as you detailed in your first response. How did you go about determining which specific areas to focus on for “Recipe of Change?” When developing the framework, how did the needs of shoppers, associates and suppliers also play a role?4) Please provide us with details on the four pillars you settled on in your “recipe for change” and how is science determining your performance metrics?5) To achieve scale, it’s not just about the work being done by Albertsons Companies. How are you involving your suppliers and the entire industry to drive meaningful and sustainable change to improve our communities?6) Tell us about some of the Recipe for Change projects you’ve implemented and what have the results been?7) What do you want our audience to hear about how they can contribute to Albertsons “Recipe for Change?”CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comNextUp Website: http://nexupisnow.org/cpgguysRetailWit Website: http://retailwit.comDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.  CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

The CPG Guys are joined by Andrew Lipsman, Principal Analyst for Retail & eCommerce at Inside Intelligence, the leading research, data and insights provider that helps companies maximize revenue, optimize spend, and anticipate digital disruption today and in the years ahead.Follow Andrew Lipsman on LinkedIn at: https://www.linkedin.com/in/andrew-lipsman-10b2162/Follow Insider Intelligence on LinkedIn at: https://www.linkedin.com/company/insider-intelligence/Follow Insider Intelligence online at: https://www.insiderintelligence.com/Learn more about the “In-Store Retail Media 2023” report here: https://www.insiderintelligence.com/content/in-store-retail-media-2023Andrew answers the following questions:1) Retail Media is an rapidly expanding channel. In-store media is the least developed segment within this channel. What prompted you to publish this report? Is in-store media starting to emerge as a viable option for brands and retailers?2) What are the primary sources of the research comprising this report? How do you go about determining the research you will need to produce meaningful insights?3) What is the opportunity that your report has identified for retail media in physical stores to deliver mass reach?4) What are the key findings of your report related to the digitization of the store to deliver high-quality, meaningful branding?5) Please dimensionalize the audience size of in-store audiences at major retailers compared to their digital audiences?6) What did your research tell you about what catches the attention of in-store shoppers, making them want to learn more about the products?7) What does in-store media offer to brands seeking reach beyond Amazon?8) What’s coming in the “third wave” of retail media that you think our audience should pay attention to?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comNextUp Website: http://nexupisnow.org/cpgguysRetailWit Website: http://retailwit.comDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.  CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

The CPG Guys are joined by Lex Josephs, VP/GM of Sam's Club Member Access Platform, the retail media division of Sam's Club, a unit of Walmart. MAP’s mission is to provide the most valuable and additive ads experience to our member. It's our member-first approach that differentiates us, along with the combination of our platform, our products, our people, our processes, and our first-party data.Follow Lex Jospehs on LinkedIn at: https://www.linkedin.com/in/alexis-lex-josephs-b448634/ Follow Sam's Club MAP on LinkedIn at: https://www.linkedin.com/company/sams-club-map/Follow Sam's CLub MAP online at: https://map.samsclub.com/Lex answers the following questions:1) Lex, your career has some elite brands in your background but cemented in media development and audience. Take us through the years at Vevo, Pinterest, NBCUniversal, Walmart and now Sam’s club. What advice would you give to someone early in their career in this space seeking to follow in your footsteps? 2) Describe the various services of the MAP platform and what your brand partners can expect? 3) What are your thoughts on the technology trends that are emerging in our industry that are aiding you at MAP? How are you leveraging AI in this space? 4) Please tell us about your upcoming speaking position at a NextUp conference.5) Can you give our audience an overview of how a seller can connect with MAP and what does it take to begin service and deliver for the consumer? How long does it take the execute the first campaign.6) What are the various measurement / metrics you offer to enable brands to succeed? How do you live into the spirit of continuous improvement and keep yourself abreast of the dynamic nature of omnichannel evolution?7) What is the difference in shopping behavior between men & women?8) The last question on the CPG Guys is always ‘fast forward’ - whats next for you and the MAP platform? CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comNextUp Website: http://nexupisnow.org/cpgguysRetailWit Website: http://retailwit.comDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.  CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

The CPG Guys are joined by Beth Ann Kaminkow, Global CEO of VMLY&R Commerce and Ji Kim, President of GroupM Nexus, both part of the broader WPP group of companies.Follow Beth Ann Kaminkow on LinkedIn at: https://www.linkedin.com/in/beth-ann-kaminkow-b714042/Follow VMLY&R Commerce on LinkedIn at: https://www.linkedin.com/company/vmlyrcommerce/ Follow VMLY&R Cmmerce online at: https://www.vmlyrcommerce.com/ Follow Ji Kim on LinkedIn at: https://www.linkedin.com/in/jiyoungk/Follow GroupM Nexus on LinkedIn at: https://www.linkedin.com/company/groupm-nexus/ Follow GroupM online at: https://www.groupm.com/groupmnexus/Beth Ann & Ji join PVSB to break down what transpired at the 2023 WPP Commerce event that took place in Miami January 27-March 1 2023.CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comNextUp Website: http://nexupisnow.org/cpgguysRetailWit Website: http://retailwit.comDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.  CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

The CPG Guys are joined by Shock Torem, SVP & GM of CPG & Retail Media Solutions at Vestcom (an Avery Dennison Company), the industry leader in shelf-edge media for Retailers and CPGs. Their data-integrated media solutions engage shoppers at their point of decision to enrich the shopping experience while driving profitable growth.This episode is sponsored by Vestcom.Follow Shock Torem on LinkedIn at: https://www.linkedin.com/in/shocktorem/ Follow Vestcom on LinkedIn at: https://www.linkedin.com/in/shocktorem/ Follow Vestcom online at: http://vestcom.com Shock answers the following questions:1) eMarketer recently reported that retail media has grown to over $30 billion in revenue during 2022 with no end to the growth in sight. While this boom has been largely concentrated on digital applications, why should brands consider allocating dollars to in-store media?2) At NRF, you spoke about a disconnect in connecting brand marketing messages from click to brick and the need for brands to achieve “phygital” success. Would you elaborate on this argument?3) So clearly brands should be paying attention to in-store media, what are some of the general principals they should look for in optimizing their spend here?4) What solutions does Vestcom offer that meet these requirements? 5) How are you partnering with retailer media networks to enable brands to activate their message at the shelf-edge?6) You mentioned measurability earlier, can you elaborate on the measurement brands can expect from shelfAdz campaigns?7) We’d love a few examples of innovative ways that brands are leveraging your platform to engage physical store shoppers.8) Is in-store media really a trade function that should be the purview of the account team supporting a specific retailer or is there a value proposition for a brand marketer to coordinate efforts across retail customers?9) What do you see as major in-store media capabilities on the horizon and how is Vestcom positioned to drive the most impact for brands?10) If you were going to leave our audience with one final thought on better leveraging in-store media, what would it be?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comNextUp Website: http://nexupisnow.org/cpgguysRetailWit Website: http://retailwit.comDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.  CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

The CPG Guys are joined by Chris Riegel CEO of STRATACACHE & Jonathan Rosen SVP, Content Strategy & Consumer Experience at PRN, a STRATACACHE company. STRATACACHE is accelerating the shift of digital retail transformation by having a full scope of technology under one roof. Their retail solutions allow them to be partners in creating an in-store evolution, fitting into a retailer’s existing ecosystem by connecting different technologies to truly drive a frictionless store visit, making a frictionless shopping experience even better.This episode is sponsored by STRATACACHEFind Chris Riegel on LinkedIn here: https://www.linkedin.com/in/chris-riegel-6931a28/Find Jonathan Rosen on LinkedIn here: https://www.linkedin.com/in/jonathan-rosen-024b161/Find STRATACACHE on LinkedIn here: https://www.linkedin.com/company/stratacache/Find STRATACACHE online here: https://www.stratacache.com/en/Chris & Jonathan answer these questions:1) You journey’s been an unusual one to this world, in that your background is way more in content than retail.  Tell us about that and how you think that experience connects to the evolution of in-store media…is it more about content and stories than price and promotion?2) There’s a ton of excitement about retail media and we discuss it a lot on this podcast.  It’s often said that Retail Media in the US is over a $60 billion industry and that Amazon is about $38 billion of that.  Why are you so excited about the in-store piece of the retail media ecosystem given how big and rapidly growing that piece is?3) So this all sounds great?  But what are some the barriers involved in bringing this to life?4) What are some of the ways brands and retailers can get started here – what are some of the attributes for retailers to build early successes and proofs of concept?5) What are some of the best practices for brands and retailers thinking about the creative that can/should got into an in-store retail media execution?6) Let’s talk a little about the measures of success here – how should we think about the ability to measure in-store media effectiveness, and why can this be such a win for the CFO as well as the medial sales team?7) how can/should we be thinking about the future of programmatic personalization in-store?  What are some of the opportunities and challenges for this8) let’s do the fast forward look – how do you envision the evolution of in-store as a  media platform over the next 3-5 years, how does programmatic fit in?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.  CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

The CPG Guys speak with Eric Martell, co-founder of Pear Commerce, the retail ecommerce platform that connects CPGs to retailers, converting shoppable media into actionable insights that fuel performance marketing. Pear partners with 4 of the top 6 grocery retailers in the U.S. to provide DTC-like full-funnel targeting capabilities with conversion metrics. Follow Eric Martell on LinkedIn at:  https://www.linkedin.com/in/eric-martell/Follow Pear Commerce on LinkedIn at: https://www.linkedin.com/company/pear-commerce/Follow Pear Commerce online at: https://pearcommerce.com/Eric answers these questions:1) Remind us about Pear Commerce and what kinds of problems you’re solving.2) What’s the big announcement?3) Wow, sounds like a pretty big change… what purpose does this serve?4) How do I measure performance with these new ad types?5) How does this tie back to my actual website?  If I’m not sending people to a brand’s website, what am I giving up?6) How would someone get started?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comNextUp Website: http://nexupisnow.org/cpgguysRetailWit Website: http://retailwit.comDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.  CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

The CPG Guys speak with Bret Thurston, Director of eCommerce & Shopper Marketing at Hostess Brands, a leading sweet snacks company focused on developing, manufacturing, marketing, selling and distributing snacks in North America sold under the Hostess® and Voortman® brands.  Follow Bret Thurston on LinkedIn at: https://www.linkedin.com/in/bret-thurston-9a161b7/Follow Hostess Brands on LinkedIn at: https://www.linkedin.com/company/hostessbrands/Follow Hostess Brands online at: https://www.hostessbrands.com/Bret answers these questions:1) Bret, what drew you into your career path that finds you squarely in the transformational world of eCommerce and shopper marketing? I shared a bit about your background in my introduction but would love to hear a bit more about your career journey.2) The pandemic had a definitive impact on omnichannel grocery. You’ve been working in perishable categories in you last 2 roles. How big was the growth of eCommerce for these categories and where did you focus on building core capabilities that didn’t exist or were under-resourced?3) With respect to shopper marketing what were the mains areas of focus that you learned into over the last few years to ensure omnichannel success?4) How have the “resource asks” from your retail customers transformed over the last 3 years” and where have you found the most success in supporting them?5) Have we reached a point yet in customer joint business planning where eCommerce is a standard component of the process involving merchants? What does best in class look like?6) To be successful in eCommerce, you need lots of tech stack partners. What are the primary functional areas where you’ve had to source capabilities to scale your growth? How do you manage a world where the “Martec Landcsape” map of service provider logos seems to grow exponentially each year?7) The return to stores was an underlying theme at the CPG presentations last week at CAGNY. What are your thoughts on this and how are you helping Hostess Brands bridge the spectrum of omnichannel conversion opportunities through content, experiences, whatever?8) What does the future hold in this eCommerce space for perishable foods?  What should eCommerce Marketers be thinking about for tomorrow and beyond?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comNextUp Website: http://nexupisnow.org/cpgguysRetailWit Website: http://retailwit.comDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.  CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

The CPG Guys, PVSB and Sri are joined in this episode by Gina O'Halloran, U.S. Media director at DIAGEO, a global leader in premium drinks, across spirits and beer, a business built on the principles and foundations laid by the giants of the industry & Risa Crandall, SVP CPG + Bev Alc Strategy + Sales at Aki Technologies,  an Inmar Intelligence company, empowers brands and retailers to reach people by targeting pivotal moments in the consumer journey with personalized advertising. This episode is sponsored by Aki Technologies.Follow Gina O'Halleran on LinkedIn at:  https://www.linkedin.com/in/gina-o-halloran-3374404/Follow Risa Crandall on LinkedIn at: https://www.linkedin.com/in/risa-crandall/Follow Aki Technologies on LinkedIn at: https://www.linkedin.com/company/aki-technologies/Follow Aki Technologies online at: http://a.kiGina & Risa answer these questions:1) Gina, you graduated UPenn, then s-ent a decade at Carat and now 5 plus years at Diageo, but stuck to leading roles in media management. Take us through the years and your advice for others aspiring to lead in this media space?2) Risa, what is the importance of receptive advertising and how does AKI enable that for your clients?3) Gina, how does Diageo partner with AKI - is it your team, and if so what is the partnership?4) Risa, what can one expect in a partnership with AKI and how is it measurable?Gina, how do you leverage personalization technology in your media strategies?5) Risa, what would you say is the primary reason this partnership is successful?6) Gina, what does Personalization mean at your organization and how has your role evolved along with the evolution of Personalization?7) Gina, I’d be remiss if I didn’t ask what are your predictions for personalized/customized commerce and consumer journey? Will the role of dynamic personalization change even more?8) Risa - it’s been a while since you’ve been on the show, our audience would love to know when they should contact AKI and your team. What is new and exciting at AKI? What should we expect next in this exciting advertising space?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comNextUp Website: http://nexupisnow.org/cpgguysRetailWit Website: http://retailwit.comDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

The CPG Guys speak with Lauren Lavin, Executive Director, Commerce at GroupM and Jeff Malmad, Global Head of Commerce at Mindshare, both part of the broader WPP organization.This episode was recorded in January at CES in Las Vegas, NV.Follow Lauren Lavin on LinkedIn at: https://www.linkedin.com/in/llavin/Follow Group M on LinkedIn at: https://www.linkedin.com/company/groupmworldwide/Follow Group M online at: https://www.groupm.com/Follow Jeff Malmad on LinkedIn at: https://www.linkedin.com/in/jeff-malmad-4141198/ Follow Mindshare on LinkedIn at: https://www.linkedin.com/company/mindshare/ Follow Mindshare online at: https://www.mindshareworld.com/CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comNextUp Website: http://nexupisnow.org/cpgguysRetailWit Website: http://retailwit.comDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.  CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.