The CPG Guys, Sri & PVSB, are joined in this episode by: Melissa Jurgens, Chief Operating Officer & Lucas Blair, Chief Technical Officer at InContext Solutions, the global leader in 3D simulation software for retail that helps brands & retailers reduce the time, cost, and risk of developing innovative in-store experiences.This episode is sponsored by InContext Solutions. Follow InContext online at: http://incontextsolutions.com Follow InContext on LinkedIn at: https://www.linkedin.com/company/in-context-solutions/Follow Melissa on LinkedIn at: https://www.linkedin.com/in/melissa-jurgens/Follow Lucas on LinkedIn at: https://www.linkedin.com/in/lucasjblair/ Melissa & Lucas answer these questions:1) Melissa - your career spans quite a bit of experience in market research and competitive analysis at Mintel where you spent 10 years. Then you joined InContext Solutions as an account executive to grow to being the Chief operating officer. Take us through your career journey from Mintel to InContext Solutions. What prompted you to come here to InContext Solutions? Why retail tech leadership?2)  I’d love to go through a brief history of InContext. Where did the company start, what prompted interest in this space? What’s the evolution over time?3) Tell us about InContext’s virtual commerce offering. What makes InContext uniquely positioned to be the leading provider of virtual commerce solutions?4) So, let’s talk about the metaverse.  How do you define the metaverse, and are you a metaverse company?5) There’s a lot of hype around the metaverse, some say it won’t last.  Let’s talk about what some are the naysayers saying and break that down a bit.6) You talk about InContext being a building block to the metaverse.  Virtual commerce is one way.  What other building blocks should we be thinking about?7) Historically, InContext’s bread and butter has been in shopper insights and visualizing retail stores. How does this tie into what you’re doing with virtual commerce?CPG Guys Website: http://CPGGuys.comDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. The views expressed by the CPGGUYS, LLC do not represent the views of their employers or the entity they represent.CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

The CPG Guys, PVSB are joined in this episode by Bryan Gildenberg, SVP of Commerce at Omnicom Commerce Group.Bryan speaks with Sri about the fast moving world of Retail Media.Follow Bryan on LinkedIn at: http://linkedin.com/in/bryan-gildenberg-56a6b0Follow OCG on LinkedIn at: https://www.linkedin.com/company/omnicom-commerce-group/Follow OCG online at: https://www.omnicomcommercegroup.com/Please provide the CPG Guys feedback at http://ratethispodcast.com/cpgguysCPG Guys Website: http://CPGGuys.comCPG Guys on Instagram: https://instagram.com/cpgguysPlease follow the Network of Executive Women at http://newonline.org/cpgguysDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

The CPG Guys, PVSB and Sri are joined in this episode by Matt Kilmartin, Co-founder & CEO of Habu, a Data Clean Room software company that makes it seamless for businesses to generate high-value analytics from controlled datasets, while protecting the privacy of consumers and the rights of data owners. This episode is sponsored by Habu.Follow Matt Kilmartin on LinkedIn at: https://www.linkedin.com/in/mattkilmartin/Follow Habu on LinkedIn at: https://www.linkedin.com/company/habu-inc/Follow Habu online at: https://habu.com/Matt answers these questions:1) Take us through your career journey from Akamai to HABU. What prompted you to come here to HABU? Why data & analytics infrastructure leadership?2) I’d love to go through the history of HABU. Where did you start, what prompted interest in this space? What’s the evolution over time?3) Let’s decompose the mission statement of HABU - Unlock the true potential of data - Connect to data wherever it lives, even across a disparate universe, all at unparalleled scale. Give us the scoop on what this means to brands, why is HABU a leader in this? We will decompose each of the 3 segments of your offerings later (data model and enrichment, advanced segmentation and privatization, clean room software, customer journey & activation).4) Let’s now discuss data modeling & enrichments. What are your capabilities in helping brands here and what areas should brands focus on for application of data models? Why are you best qualified to help a brand do this? 5) Once a good solid data model is built and optimized, segmentation is the next step for focus? What’s the role of 1P data that a brand may have in this? How does HABU help with segmentation? 6) Give us the 101 on clean rooms since it’s a capability of yours? What can clean rooms enable for your clients, give us data based objective examples of outcomes from clean rooms.7) How does HABU help a retailer with their data and insights journey? What examples do you have of successful partnerships?8) What advice do you have for CPG leaders through work you have done and learned with brands? How can they prepare for an uncertain future that we are currently experiencing?CPG Guys Website: http://CPGGuys.comFMCG Guys Website: http://fmcgguys.comDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

The CPG Guys, PVSB and guest host Andrea Leigh from the #fresh4 and Allume Group are joined in this episode by David Glaza, founder & CEO of DIGITS Agency, a specialty consulting agency. experienced in the strategy and execution of digital coupons, loyalty and personalization programs, bringing digital capabilities to physical stores.Follow David Glaza on LinkedIn at: https://www.linkedin.com/in/davidglaza/ Follow DIGITS on LinkedIn at: https://www.linkedin.com/company/digits-agency/Follow DIGITS online at: http://www.digitsagency.com/Dave answers these questions:1) For the first 9 years of your tenure at Target, you held a series of traditional retail roles in merchandising, planning & operations. Then, in 2012 you moved to a team that would ultimately launch the Cartwheel digital coupon app. Would you walk us through the genesis of Cartwheel and what made it revolutionary?2) The rise of retail media at omnichannel retailers is explosive. What does this mean for brands and are digitally-native vertical brands necessarily positioned to win in this environment?3) From your perspective, what do brands need to do to succeed in omnichannel retail from a capabilities & talent perspective?4) Digits has been able to help its brands outperform the overall market at retailers like target. You recently released some metrics around this. What are those comparative metrics and what do you think were the major drivers?5) Retail media is not the same suite of offerings across retailers. What are some of the core capabilities and mechanisms that will draw disproportionate investment from brands to specific platforms?6) What’s next in retail media that you see being appealing to brands looking to grow? Is it all about digital platforms?7) Digitally-native vertical brands are increasingly turning to brick & mortar to scale their businesses. Is this necessary and for what reasons?8) The customer experience on major omnichannel grocery retail sites outside of Walmart & Target is still not comparable from a number of perspectives like content and personalization. Do you agree and what do you think needs to change to make the CX better?CPG Guys Website: http://CPGGuys.comFMCG Guys Website: http://fmcgguys.comRetailWit Website: http://retailwit.comDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

The CPG Guys, PVSB and Sri are joined in this episode by Imteaz Ahamed, Director of Omnichannel Performance Marketing for Infant Nutrition at Reckitt, a consumer goods manufacturer whose mission is to protect, heal and nurture in the relentless pursuit of a cleaner, healthier worldFollow Imteaz Ahamed on LinkedIn at: https://www.linkedin.com/in/imteaza/ Follow Reckitt on LinkedIn at: https://www.linkedin.com/company/reckitt/Follow Reckitt online at: http://reckitt.comImteaz answers these questions:1) Imteaz, would you walk us through your career progression at Reckitt from territory sales to your role today in performance marketing and highlight some of the pivotal points where you saw transformation starting to accelerate in the omnichannel world?2) You mentioned that you were an early pioneer in the area of eCommerce, starting back in Australia 8 years ago. You probably have some strong opinions on how consumer goods organizations need to prepare themselves for this digital transformation. What are some of the key enablers you think companies should be leveraging to successfully accelerate this transformation?3) On the CPG Guys, we have often said the DTC is a non-negotiable imperative fore scaled consumer brands. What are your thoughts on this and what were the capabilities that you needed to have in place to execute a successful DTC strategy? 4) How did you set about establishing digital marketing & workflow automation for DTC? And how did you go about recruiting talent for the BU? Was it in-house, outside, agency? What are the building blocks here?5) In your new role in omnichannel performance marketing you seek to drive holistic success for infant nutrition. How do you align measurement principles in brick & mortar vs. eCommerce? What are your core operating principles in this respect?6) Retail Media has become a considerable component of the marketing mix for consumer goods companies looking to win search. Is this a centralized activity at Reckitt or do the trade teams lead this charge? What are the guiding principles you use is investing against retail media?7) 1st party data can enable a deeper relationship with your consumers. How does 1P data play into your performance marketing efforts at Reckitt and are you sourcing it from beyond your DTC channel?8) Are there any emerging trends in digital & eCommerce beyond what we have discussed today that are of particular interest to you and that you recommend our audience follow? What intrigues you about them?CPG Guys Website: http://CPGGuys.comFMCG Guys Website: http://fmcgguys.comRetailWit Website: http://retailwit.comDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

The CPG Guys, Sri & PVSB, are joined in this episode by:Katie Vogt, Director of Media Planning & Execution at Walgreens Advertising GroupErin Dye Lastra, Sr Director of Business Development at CriteoThis episode is sponsored by Criteo, a global technology company that powers the world’s marketers and media owners with trusted and impactful advertising through a world-leading Commerce Media Platform, a suite of products that activates the world’s largest set of commerce data to drive better commerce outcomes. Follow Criteo online at: http://criteo.comFollow Criteo on LinkedIn at: https://www.linkedin.com/company/criteo/Follow Erin on LinkedIn at: https://www.linkedin.com/in/erindyelastra/Follow Walgreens Advertising Group Online at: https://www.walgreens.com/topic/marketing/walgreens-advertising-group.jspFollow Walgreens on LinkedIn at: https://www.linkedin.com/showcase/walgreens-advertising-group/Follow Katie on LinkedIn at: https://www.linkedin.com/in/kathleenvogtKatie & Erin answer these questions:1) Katie, walk us through your pivotal career moments that got you here as a leader for Walgreens retail media?2) Please frame out the partnership between Criteo and walgreens. What specific services and solutions does criteo offer brands through the walgreens platform?3) How do you partner with clients to measure and monitor ROI - take us through how its done at Walgreens?4) Please share some of the key stats around size of audience that walgreens can share with brands to drive audience and engagement when they partner with you.5) How is re targeting shaping up these days given all the constraints on cookies and privacy? What is criteo’s offering in this space and is it critical for full funnel attribution?6) When you connect with a platform like criteo what specific experiences are unlocked for brands through the partnership? What does a brand need to succeed?7) WAG has now been out over a year. What is the industry asking you for and what are you seeking to deliver in the near future? 8) Whats next for criteo? What areas are there capability developments going on? What should your clients and prospects look forward to?CPG Guys Website: http://CPGGuys.comDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. The views expressed by the CPGGUYS, LLC do not represent the views of their employers or the entity they represent.CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

The CPG Guys, Sri & PVSB, are joined in this episode by Art Sebastian, VP of Digital Experiences at Casey’s, a Fortune 500 company operating over 2,400 convenience stores, and Kevin McGovern, VP of Retail Partner Development at Fetch Rewards, a mobile loyalty platform.Follow Art Sebastian on LinkedIn at: https://www.linkedin.com/in/artsebastianFollow Casey’s on LinkedIn at: https://www.linkedin.com/company/caseys/Follow Casey’s online at: https://www.caseys.com/Download the Casey’s iOS app here: https://apps.apple.com/us/app/caseys/id1470522110Download the Casey’s Android app here: https://play.google.com/store/apps/details?id=com.Caseys.finder&hl=en_US&gl=USFollow Kevin McGovern on LinkedIn here: https://www.linkedin.com/in/kevin-mcgovern-72601836Art & Kevin answer these questions:1) Art, when you arrived in 2018, what was the state of digital CX when you arrived and what were some of the fundamental changes you sought to activate in order to transform the CX for a digitally driven age? How did the pandemic “complicate” your efforts? 2) Art, Convenience is a notoriously difficult channel to consolidate & synthesize data to better understand your guests and provide relevant communications, offers and incentives. How have you tried to approach this problem?3) Kevin, Fetch Rewards has been operating as an omnichannel brand loyalty mechanism, working with manufacturers to reward consumers for buying their products, wherever they choose to purchase those products. How did Fetch transition into enabling retailers to engage its now 13 MM users?4) Art, encouraging guests to cross the distance between the pump and the store can be enormously difficult. What are you finding works well for Casey's?5) Art, for a retailer like Casey's, who has a much more dynamic in-store experience offering products like made-from-scratch pizza, how do you think about maintaining relevance with your guests, given a broader competitive set? 6) Kevin, when you thought about enabling customer acquisition for Casey’s what kind of plan were you seeking to develop with Art and his team? 7) Art, How has the partnership with Fetch Rewards enabled your overall CX? Where does it fit into your marketing mix?8) Art & Kevin, what’s next for driving meaningful customer engagement at Casey’s and how are you thinking about leveraging this audience of 13 MM active users?DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

The CPG Guys, Sri & PVSB, are joined in this episode by Whitney Cooper, Senior Director of Omnichannel Transformation & CommercializationFollow Whitney Cooper on LinkedIn at: Follow Walmart on LinkedIn at: https://www.linkedin.com/company/walmart/ Follow Walmart Connect on LinkedIn at: https://www.linkedin.com/company/walmart-connect/Follow Walmart online at: http://walmart.comFollow Walmart Connect online at: http://walmartconnect.comThis episode is sponsored by NielsenIQ and was recorded on stage at the NielsenIQ Consumer 360 Conference #360Whitney answers these questions:1) Whitney, happy to share the stage with you here as the CPGGUYS - you are a repeat guest now of the CPGGUYS with 3 episodes. We are pleased to have just had Seth Dallaire on episode 200 on May 18th later this week. You are 2 episodes away from hitting 5 and getting the special HOF CPGGUYS jacket designed for superstars. You recently got promoted to a new role as Sr Director of transformation and commercialization. Your remit has recently expanded, talk to us about this and commercialization at Walmart? What are the core responsibilities of this role?2) Its undeniable that the pandemic shaped the future of omnichannel commerce. From your perspective what are the key components playing out over the last 2 years that have helped this acceleration?3) It seems like retail media is everywhere and every retailer has a platform these days. Why are some platforms more important than others and what are the core components of a successful retail media platform?4) What is the connection between Take me to Walmart physical and digital when it comes to shoppers? Should CPG brands now pay attention to the store shelf connected closely to the digital shelf? What is the role of content therefore?5) Retail media and digital advertising - is it all about the lower funnel conversion? Does audience engagement and acquisition triumph conversion?6) Tell us all about Walmart luminate. Walmart luminate is now starting to touch brands in their every day decision making. What is your advice to brands on how they should be leveraging this incredible capability?CPG Guys Website: http://CPGGuys.comDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

The CPG Guys, Sri & PVSB, are joined in this episode by Seth Dallaire, the Chief Revenue Officer at Walmart where he oversees Walmart Connect, Walmart Luminate & Walmart +.Follow Seth Dallaire on LinkedIn at: https://www.linkedin.com/in/sethdallaire/Follow Walmart on LinkedIn at: https://www.linkedin.com/company/walmart/ Follow Walmart Connect on LinkedIn at: https://www.linkedin.com/company/walmart-connect/Follow Walmart online at: http://walmart.comFollow Walmart Connect online at: http://walmartconnect.comFollow Walmart Luminate online at: http://walmartluminate.comThis episode is sponsored by dunnhumby.comSeth answers these questions:1) One of your responsibilities at Walmart is for a Group known as Walmart Data Ventures. which markets Walmart Luminate: a customer-centric suite of data analytics and insights. Would you please give us an overview of Walmart Luminate?2) What was the inspiration for standing up Walmart Luminate in the first place? And what is the future vision for it? 3) Does Walmart Luminate make visible to subscribing vendors all products in the category and are all vendors in a category able to subscribe to Walmart Luminate?4) Another of your areas of responsibility is Walmart + which Walmart launched 18 months ago. Would you please provide our audience an overview of Walmart+ from a consumer perspective. What is the value proposition for subscription?5) Would you share with us your Walmart+ strategy for the year ahead? Are there areas where your team is leaning in to continue providing value to customers who subscribe to it?6) It is undeniable that, at the forefront of “the great retail reset” transforming our industry is the explosive growth of retail media, both on-site and offsite, both online and in the physical world. At its core, what is the value proposition that Walmart Connect offers to vendors looking to grow sales through Walmart platforms?7) Some recent research shared by Walmart Connect talked about the use of Walmart’s mobile app in physical store visits highlights an important correlation between digital engagement and physical shopping. Would you please expand upon the details & findings of this research?8) How are brands able to access use of Walmart Connect’s powerful retail media solutions onsite, offsite & in physical retail? Is it entirely through Walmart platforms or are they able to use 3rd party eCommerce advertising platforms for some offerings?CPG Guys Website: http://CPGGuys.comDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

The CPG Guys, PVSB and Sri are joined in this episode by Nich Weinheimer, GM of Strategy and Commerce at Skai (fka Kenshoo). Skai is an AI-powered suite of technologies for brands and retailers including consumer and market insights, strategic planning, omnichannel media activation, testing and measurement. Skai’s solutions all share a uniquely comprehensive data foundation that informs intelligence and true incremental lift.This episode is sponsored by Skai.Follow Nich Weinheimer on LinkedIn at: https://www.linkedin.com/in/nich-weinheimer-601a596/Follow Skai on LinkedIn at: https://www.linkedin.com/company/skaicommerce/Follow Skai online at: https://skai.io/Watch Nich's appearance at P2PI Future Forward here: https://events.ensembleiq.com/FutureForward/Nich answers these questions:1) How are Natural Language Processing and advanced analytics helping brands to surface powerful trends and predictive insights?2) How are brands able to power Skai’s market intelligence capabilities with additional configurations and services involving 3rd party data sources? What are the connectivity options you afford to your clients in this pursuit?3) How does Skai ensure that when connecting to 1st party data sources, security is at the forefront? What are the types of 1st party data that must be secured?4) Apple mobile search is an important place for brands to market in pursuit of customer acquisition. How does Skai enable full-funnel optimization of bidding and manual intervention that improves Apple installs & in-app events?5) In late March, I attended the Shoptalk Event in Las Vegas. On the second day, Kroger/84.51 announced that it was opening its Kroger Precision Marketing retail media platform to third party ad management platforms, notably Skai. Would you please provide us some detail as to what this involves and why brands should be excited about this partnership?6) What is the state of retail media in the convenience channel. I know Gopuff has an established platform but I hear that some convenience omnichannel players are preparing to enter the marketplace. What intel do you have to share?7) Auditing of campaign execution & performance may not sound like the most exciting service offered by Skai, but the improvements coming from audit can have a significant impact on future performance. Would you please expand?8) What are Dynamic Commerce Ads and why is this revolutionary innovation in social-to-retailer advertising?CPG Guys Website: http://CPGGuys.comFMCG Guys Website: http://fmcgguys.comDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.