The CPG Guys, Sri & PVSB, are joined in this episode by Diana Haussling, VP & General Manager of Consumer Experience & Growth at Colgate-Palmolive Company.
Follow Diana Haussling on LinkedIn at: https://www.linkedin.com/in/dianahaussling/
Find Colgate brand products at http://shop.colgate.com
Find Co by Colgate brand products at https://co.colgate.com/
Find Hello brand products at https://www.hello-products.com/
Find Tom's of Maine brand products at https://www.tomsofmaine.com/
Diana answers these questions:
1) This is your second appearance on the podcast. Welcome back. You have spent your career working with several consumer goods companies across categories and being on both sides of sales and marketing. Tell us more about your career journey. And what advice you have for others seeking a similar journey of leadership.
2) What are you seeing these days across the industry, rapid omnichannel growth or has it really slowed down since covid ended and is it a permanent tilt to digital/ecommerce? Should all brands be leaning into digital and competing now with digital native brands?
3) Tell us a bit more about how organizations think these days about attracting, developing and retaining talent. Everyone is chasing hard to come by digital talent where the pool is becoming bigger but so is the competition
4) What soft skills do you value the most for a high performing team and how do you train your teams for those?
5) Do companies planning cycles really work on omnichannel growth? Are the P&L’s one and the same? How does one plan for what we saw last 104 weeks?
6) Tell us more about your ideas on mentorship, and especially in elevating women?
7) Let’s discuss capabilities. What are the top must have capabilities for a CPG brand to drive omnichannel growth? Vendors - are they merely a tool provider or a partner?
DTC. Myth or must have for brands? Why should a brand well penetrated with retail distribution focus on DTC
8) Given the last 2 years and digital lean in - what is your advice for brands going forward? Is the store trip returning?
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