

The Deep Dive
Philip McKenzie
The Deep Dive is a culture and insights podcast with Philip McKenzie, an anthropologist who uses his expertise in culture to advise organizations on how best to thrive in an increasingly challenging and uncertain environment. Every week, Philip goes below the surface with the people who matter the most.
Episodes
Mentioned books

Jan 23, 2020 • 51min
Episode 12: The Commons, Culture and Designing a Smart Ecosystem– A Conversation with Dr. Tia Kansara
<p>In this conversation, Philip takes a journey through space and time with Dr. Tia Kansara, Founder of Replenish Earth. They discuss the importance of the global commons and how Replenish Earth focuses on creating an ecosystem that exist in harmony with nature. Additionally, how do we transform our language, business norms and ensuing strategy to make a better life.</p><p><strong>The Drop</strong> – The segment of the show where both Philip and his guest share tasty morsels of intellectual goodness and creative musings.</p><p><strong>Philip’s Drop: </strong><a href="https://www.youarestars.com/" target="_blank">Stars </a></p><p><strong>Dr. Kansara’s Drop:</strong> A question: In 50 years time, what will you be doing and what does your life look like? Email Dr. Kansara here: tia@replenish.earth</p>

Jan 16, 2020 • 58min
Episode 11: The Black Wealth Gap and the Case for Reparations – A Conversation with Prof. William A. (Sandy) Darity
<p>In this conversation, Philip spends time with Prof. Sandy Darity, the Samuel DuBois Cook Professor of Public Policy, African and African American Studies, and Economics at Duke University. Prof. Darity is one of the foremost experts on the Black wealth gap and reparations and he and Philip discuss the economic and historical case for reparations and its effect on the trajectory of the country. </p><p>Prof. Darity holds a Ph.D. in economics from the Massachusetts Institute of Technology and has published or edited 13 books and more than 250 articles in professional journals. His newest book coauthored with Kirsten Mullen, From Here to Equality: Reparations for Black Americans in the 21st Century, is forthcoming in 2020 from the University of North Carolina Press. </p><p><strong>The Drop </strong>– The segment of the show where both Philip and his guest share tasty morsels of intellectual goodness and creative musings. </p><p><strong>Philip’s Drop: </strong></p><ul><li><a href="https://www.simonandschuster.com/books/The-Lathe-Of-Heaven/Ursula-K-Le-Guin/9781416556961" target="_blank">The Lathe of Heaven – Ursula K. Le Guin</a></li></ul><p><strong>Prof. Darity’s Drop:</strong></p><ul><li><a href="https://www.penguinrandomhouse.com/books/86417/the-black-jacobins-by-c-l-r-james/" target="_blank">The Black Jacobins – C.L.R James</a></li><li><a href="https://uncpress.org/book/9780807844885/capitalism-and-slavery/" target="_blank">Capitalism & Slavery - Eric Williams</a> </li><li><a href="https://www.amazon.com/Black-Reconstruction-America-1860-1880-Burghardt/dp/0684856573" target="_blank">Black Reconstruction In America – W.E.B Dubois</a></li></ul><p><br></p>

Jan 9, 2020 • 50min
Episode 10: AI, Ethics and the Human Future – A Conversation with Prof. Timothy Snyder
<p>In this conversation, Philip spends time with Timothy Snyder, Yale Professor of History at Yale University. The basis for their conversation is Prof. Snyder’s article “What Turing Told Us About the Digital Threat to a Human Future”. The rise of AI and its ensuing potential and threat to human future is dissected over the course of the episode. We also find time to tackle some current news, the Ukraine and how Prof. Snyder’s book "The Road to UnFreedom" makes sense of our increasing digitalization and the rising threats to democracy. </p><p><strong>Links of interest</strong></p><ul><li><a href="https://www.nybooks.com/daily/2019/05/06/what-turing-told-us-about-the-digital-threat-to-a-human-future/" target="_blank">New York Review of Books</a></li><li><a href="https://www.phaidon.com/store/design/as-little-design-as-possible-9780714849188/" target="_blank">Philip’s Drop</a> </li><li><a href="https://www.goodreads.com/list/show/36187.Best_20th_Century_Dystopian_Novels" target="_blank">Prof. Synder’s Drop</a> </li></ul>

Dec 27, 2019 • 24min
Episode 9: Lemon: How The Advertising Brain Turned Sour, Part 2
<p><strong>Part 2 with Orlando Wood, Chief Innovation Officer, System 1</strong></p><p>In part 2 of the conversation with Orlando Wood, we continue to explore why the advertising brain has turned sour through Orlando’s recently published book Lemon. In this episode, we spend time discussing long term solutions and alternatives to the current advertising environment. </p><p><strong>Orlando’s Drop:</strong> <a href="https://www.penguinrandomhouse.com/books/550188/range-by-david-epstein/" target="_blank">The Range: Why Generalists Triumph In a Specialized World</a></p><p><strong>Philip’s Drop: </strong><a href="http://www.alphabetvsgoddess.com/" target="_blank">The Alphabet Vs. The Goddess – Leonard Schlain</a></p><p><br></p><p><br></p>

Dec 23, 2019 • 26min
Episode 8: Lemon: How The Advertising Brain Turned Sour, Part 1
<p><strong>Part 1 with Orlando Wood, Chief Innovation Officer, System 1</strong></p><p>In this week’s episode Philip talks with Orlando Wood, Chief Innovation Officer, System 1 and author of Lemon: How The Advertising Brain Turned Sour. Philip and Orlando dissect the findings in Lemon discussing advertising effectiveness, the dynamics of left brain/right brain thinking and why it matters so much toward creativity and how culture has flattened and what that means for brands. </p><p><strong>Orlando’s Drop:</strong> <a href="https://www.penguinrandomhouse.com/books/550188/range-by-david-epstein/" target="_blank">The Range: Why Generalists Triumph In a Specialized World</a></p><p><strong>Philip’s Drop:</strong> <a href="http://www.alphabetvsgoddess.com/" target="_blank">The Alphabet Vs. The Goddess – Leonard Schlain</a></p><p><br></p>

Dec 19, 2019 • 25min
Episode 7: The Power of the Hero’s Journey Part 2
<p><strong>Part 2 w/ Joseph Illidge, Editorial Director, A Wave Blue World</strong></p><p>In part 2 of the conversation with Joseph Illidge we continue our exploration of geek culture surpassing the mainstream. Specifically Philip and Joseph use comic book allegories to frame public policy. Additionally, they examine what a movie like Joker and a TV series like Watchmen can tell us about both this place in time socially and the future of content. </p><p>Joseph’s Drop: <a href="https://jonahberger.com/books/contagious/" target="_blank">Jonah Berger’s Contagious: Why Things Catch On</a></p><p>Philip’s Drop: <a href="https://www.imdb.com/title/tt3398228/" target="_blank">Netflix Series Bojack Horseman</a></p><p><br></p>

Dec 12, 2019 • 34min
Episode 6: The Power of the Hero’s Journey
<p><strong>Part 1 with Joseph Illidge, Editorial Director, A Wave Blue World</strong></p><p>In this week’s episode Philip talks with Joseph Illidge, Editorial Director of A Wave Blue World. Philip and Joseph discuss their roots in geek culture and how niche cultures are now mainstream influencers. They continue with the power of the Hero’s Journey” in narrative storytelling and why they are needed now more than ever. </p>

Dec 5, 2019 • 24min
Episode 5: Using Value-Based Language with Clients
<p>In this week’s episode Philip continues his conversation with Tim Stock, Co-Founder of ScenarioDNA. Philip and Tim talk about the challenges of using value based language with clients and the power of measurement to support new ideas. The future design of cities, how we measure “liveability”, our multiple online personas and so much more are center stage in their discussion. </p><p><strong>Link of Interest</strong></p><p><a href="https://www.penguinrandomhouse.com/books/126392/the-museum-of-innocence-by-orhan-pamuk/" target="_blank">The Museum of Innocence by Orhan Parmuk </a></p><p><br></p><p><br></p>

Nov 27, 2019 • 28min
Episode 4: The Role of Culture in Strategy
<p>In this week’s episode, Philip is joined by Tim Stock, Co-Founder of ScenarioDNA. Our conversation focuses on culture and how it plays a role in strategy particularly when it comes to the things that aren’t easily seen by conventional methods. We talk about how culture leads to design and then becomes policy and what are potential limitations to scale. </p>

Nov 21, 2019 • 25min
Episode 3: Data, Diversity, and Digital
<p>On this episode, Philip is joined once again by Derek Walker, owner of Brown & Browner, an advertising agency based in South Carolina. The conversation challenges traditional notions of advertising and where they fall short. Sacred cows like data, diversity and digital are all led to the slaughter. Derek doesn’t hold back in his honest critique and the lessons come at a fast clip.</p>