The Deep Dive

Philip McKenzie
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Nov 27, 2019 • 28min

Episode 4: The Role of Culture in Strategy

<p>In this week’s episode, Philip is joined by Tim Stock, Co-Founder of ScenarioDNA. Our conversation focuses on culture and how it plays a role in strategy particularly when it comes to the things that aren’t easily seen by conventional methods. We talk about how culture leads to design and then becomes policy and what are potential limitations to scale.&nbsp;</p>
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Nov 21, 2019 • 25min

Episode 3: Data, Diversity, and Digital

<p>On this episode, Philip is joined once again by Derek Walker, owner of Brown &amp; Browner, an advertising agency based in South Carolina. The conversation challenges traditional notions of advertising and where they fall short. Sacred cows like data, diversity and digital are all led to the slaughter. Derek doesn’t hold back in his honest critique and the lessons come at a fast clip.</p>
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Nov 14, 2019 • 31min

Episode 2: Challenging Traditional Notions of Advertising

<p>On Episode 1, Philip is joined by Derek Walker, Owner of Brown &amp; Browner, an advertising agency based in South Carolina. The conversation challenges traditional notions of advertising and where they fall short. Sacred cows like data, diversity and digital are all led to the slaughter. Derek doesn’t hold back in his honest critique and the lessons come at a fast clip.&nbsp;</p>
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Oct 22, 2019 • 42sec

Episode 1: Coming Soon: The Deep Dive

<p>The Deep Dive is a culture and insights podcast with Philip McKenzie, an anthropologist who uses his expertise in culture to advise organizations on how best to thrive in an increasingly challenging and uncertain environment. Every week, Philip will go below the surface with the people who matter the most.</p>

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