

The Deep Dive
Philip McKenzie
The Deep Dive is a culture and insights podcast with Philip McKenzie, an anthropologist who uses his expertise in culture to advise organizations on how best to thrive in an increasingly challenging and uncertain environment. Every week, Philip goes below the surface with the people who matter the most.
Episodes
Mentioned books

Apr 2, 2020 • 57min
Episode 22: Being an “Outsider” is a Superpower – A Conversation with June Sarpong OBE
<p>In this conversation, Philip spends time with June Sarpong OBE; Director of Creative Diversity, BBC. We discuss June’s career as a Presenter on MTV UK, the lessons she learned growing up in London to Ghanian parents and how that informed her ideas toward diversity leading to her authoring the best selling and award winning book Diversify: Six Degrees of Integration. </p><p><strong>The Drop</strong> – The segment of the show where Philip and his guest share tasty morsels of intellectual goodness and creative musings. </p><p><strong>Philip’s Drop:</strong> <a href="https://www.imdb.com/title/tt0119942/" target="_blank">Primary Colors</a> </p><p><strong>June Sarpong’s Drop:</strong> <a href="https://www.nytimes.com/guides/well/how-to-meditate" target="_blank">Meditation </a></p>

Mar 26, 2020 • 45min
Episode 21: The Power of Inclusion in Marketing– A Conversation with Martyn Sibley
<p>In this conversation, Philip spends time with Martyn Sibley, Founder of Disability Horizons and author of <em>Everything is Possible</em>. We discuss how we met and shared our origin story, and also traced the evolution of Martyn’s lifestory and work and how it has impacted issues of inclusion for those with disabilities. </p><p><strong>The Drop</strong> – The segment of the show where Philip and his guest share tasty morsels of intellectual goodness and creative musings. </p><p><strong>Philip’s Drop:</strong> <a href="https://www.imdb.com/title/tt8001106/" target="_blank">Giri/Haji via Netflix</a> </p><p><strong>Martyn Sibley’s Drop:</strong> <a href="https://ryanholiday.net/" target="_blank">Stillness Is The Key – Ryan Holiday</a> </p><p><br></p>

Mar 19, 2020 • 50min
Episode 20: Building Tools That Deliver Insights– A Conversation with Elizabeth Talerman
<p>In this conversation, Philip spends time with Elizabeth Talerman: Founder and Strategy Director, The Nucleus Group </p><p>We discuss how being a self described tool builder and teacher impacts her work. We go through her storied career as a strategist and what she has learned in the quest to uncover insights and deliver value to clients. </p><p><strong>The Drop</strong> – The segment of the show where Philip and his guest share tasty morsels of intellectual goodness and creative musings. </p><p><strong>Philip’s Drop</strong>: <a href="https://open.spotify.com/album/38fEp48gj7QNEyNeVe3a6d" target="_blank">Tink “Hopeless Romantic”</a> </p><p><strong>Elizabeth Talerman’s Drop</strong>: <a href="https://www.oliversacks.com/" target="_blank">Any/All work of Dr. Oliver Sacks</a> </p><p><br></p>

Mar 12, 2020 • 55min
Episode 19: Futurism and the Power of Being On Trend – A Conversation with Dr. Devon Powers
<p>In this conversation, Philip spends time with Prof. Devon Powers, Associate Professor of Advertising at Temple University and the author of <em>On Trend: The Business of Forecasting the Future</em>. We discuss the trendy nature of predicting the future and what are the implications for business specifically and society more generally. Issues of diversity, rigor and time are all part of the conversation about how we talk about our potential futures. </p><p><strong>The Drop </strong>– The segment of the show where both Philip and his guest share tasty morsels of intellectual goodness and creative musings. </p><p><strong>Philip’s Drop:</strong> <a href="https://www.imdb.com/title/tt10482560/" target="_blank">Kipo and the Age of Wonderbeasts</a></p><p><strong>Dr. Power’s Drop:</strong> <a href="https://www.imdb.com/title/tt7767422/" target="_blank">Sex Education</a></p><p><strong>Black Software:</strong> <a href="https://global.oup.com/academic/product/black-software-9780190863845?cc=us&lang=en&" target="_blank">The Internet & Racial Justice, from the Afronet to Black Lives Matter – Charlton D. McIlwain</a></p><p><br></p>

Mar 5, 2020 • 48min
Episode 18: Restoring the Soul of Business– A Conversation with Rishad Tobaccowala
<p>In this conversation, Philip interviews Rishad Tobaccowala, author of the bestselling book <em>Restoring the Soul of Business: Staying Human in the Age of Data</em>. Philip and Rishad discuss how business has become so data centric at the expense of the human condition and what can be done about it. </p><p><strong>The Drop</strong> – The segment of the show where both Philip and his guest share tasty morsels of intellectual goodness and creative musings. </p><p><strong>Philip’s Drop:</strong> <a href="https://groveatlantic.com/book/girl-woman-other/" target="_blank">Girl, Woman, Other by Bernandine Evaristo</a> </p><p><strong>Rishad’s Drop: </strong><a href="https://www.imdb.com/title/tt6751668/" target="_blank">Parasite </a></p><p><a href="https://www.criterionchannel.com/" target="_blank">The Criterion Channel</a> </p>

Feb 27, 2020 • 47min
Episode 17: Climate Crisis and Brand Story – A Conversation with Prof. Raz Godelnik
<p>In this conversation, Philip spends time with Prof. Raz Godelnik, Assistant Professor of Strategic Design & Management. We discuss the future of climate crisis and what are the roles of design, brand story and activism in creating a better connection between individual and collective action. </p><p><strong>The Drop</strong> – The segment of the show where both Philip and his guest share tasty morsels of intellectual goodness and creative musings. </p><p><strong>Philip’s Drop:</strong> <a href="https://www.akpress.org/joyful-militancy.html" target="_blank">Joyful Militancy by Carla Bergman and Nick Montgomery</a> </p><p><strong>Prof. Godelnik’s Drop:</strong> <a href="https://us.macmillan.com/books/9780374712525" target="_blank">We Are The Weather by Jonathan Safran Foer</a> </p>

Feb 20, 2020 • 47min
Episode 16: A Music Journey from Clubs to Brands: A Conversation with Adam Merced aka DJ Mode
<p>In this conversation, Philip spends time with Adam Merced aka DJ Mode, Music Supervisor/DJ New York City Football Club. We discuss Dj Mode’s journey as a DJ and artist, the shifts in NYC nightlife, how music is an essential source of cultural resonance and the ups/downs and challenges of pushing boundaries when working with brands in culture spaces. </p><p><strong>The Drop</strong> – The segment of the show where both Philip and his guest share tasty morsels of intellectual goodness and creative musings. </p><p><strong>Philip’s Drop: </strong></p><ul><li><a href="https://thisisnewpower.com/" target="_blank">New Power by Jeremy Heimans and Henry Timms</a></li></ul><p><br></p><p><strong>DJ Mode’s Drop: </strong></p><ul><li><a href="https://open.spotify.com/artist/3AfDFNOpXAPEPlFFrBMOL3" target="_blank">Sectiontoo </a></li><li><a href="https://www.entreleadership.com/blog/podcast" target="_blank">EntreLeadership Podcast</a></li><li><a href="https://open.spotify.com/album/4YoN0B9e2IfU0lX4x2VS7C" target="_blank">Queen & Slim Soundtrack</a></li><li><a href="https://www.simonandschuster.com/books/Stop-Making-Sense/Michael-J-Fanuele/9781642932294" target="_blank">Stop Making Sense by Michael J. Fanuele</a></li></ul>

Feb 13, 2020 • 53min
Episode 15: The Art of the Scratch– A Conversation with Rob Principe
<p>In this conversation, Philip spends time with Ron Principe, co-creator of the Scratch DJ Academy discussing the origin of the Academy the first of its kind school for the art form of DJing. They cover the impact of technology on music, the power of music in branding, and the inherent futurism of DJs. </p><p><strong>The Drop</strong> – The segment of the show where both Philip and his guest share tasty morsels of intellectual goodness and creative musings. </p><p><strong>Philip’s Drop:</strong> Phil’s Frida Kahlo obsession. <a href="https://www.youtube.com/watch?v=uOUzQYqba4Y" target="_blank">Frida</a></p><p><a href="https://www.taschen.com/pages/en/catalogue/art/all/49222/facts.kahlo.htm" target="_blank">The book</a></p><p><strong>Rob Principe’s Drop</strong>: <a href="https://allpoetry.com/Conscientious-Objector" target="_blank">Conscientious Objector – Poem by Edna St. Vincent Millay</a></p><p>*as inspired by Maya Angelou </p><p><br></p>

Feb 6, 2020 • 42min
Episode 14: The Meaning and Message of Influencer Marketing– A Conversation with Adam Williams
<p>In this conversation, Philip spends time with Adam Williams, CEO of Takumi a London/NYC based influencer marketing firm. In their conversation they discuss the evolution of influencer marketing and what is on the horizon for the fast growing but controversial marketing category. </p><p><strong>The Drop</strong> – The segment of the show where both Philip and his guest share tasty morsels of intellectual goodness and creative musings. </p><p><strong>Philip’s Drop: </strong><a href="https://www.michaelkiwanuka.com/" target="_blank">Michael Kiwanuka’s most recent album Kiwanuka</a></p><p><strong>Adam Williams’ Drop: </strong><a href="https://www.bbc.co.uk/programmes/p07nkd84" target="_blank">The Missing Cryptoqueen</a></p><p><br></p>

Jan 30, 2020 • 1h 1min
Episode 13: Fighting Against the Binary – A Conversation with Faris Yakob
<p>In this conversation, Philip and Faris discuss how the world of advertising has evolved and what that has meant for creative’s. Advertising has become a “collection of things” and they breakdown the mythology of binary. </p><p>Rigor vs. Measurement</p><p>Art vs. Science</p><p>Generalist vs. Specialist</p><p><br></p><p><strong>The Drop</strong> – The segment of the show were both Philip and his guest share tasty morsels of intellectual goodness and creative musings. </p><p>Philip’s Drop: </p><ul><li><a href="https://shoshanazuboff.com/book/" target="_blank">The Age of Surveillance Capitalism</a></li></ul><p>Faris Yakob’s Drop:</p><ul><li><a href="http://geniussteals.co/subscribe" target="_blank">Strands of Genius</a></li><li><a href="https://www.calm.com/" target="_blank">The Calm App</a></li></ul>