In this conversation, Philip spends time with David Allison, Founder of Valuegraphics. They discuss the work of Valuegraphics, which has created the first database of what everyone in the world cares about and how to leverage research and data that uses shared human values to understand each other and why target audiences behave the way they do.
The Drop – The segment of the show where Philip and his guest share tasty morsels of intellectual goodness and creative musings.
Special Guest: David Allison.
The Deep Dive