The European Startup Show

2:00 - Founding YuLife - the journey10:34 -  Finding the right co-founders17:49 - Initial customers19:21 - Proving ROI23:11 - From founder-led sales to systematic marketing and sales27:28 - External branding31:41 - Pivoting from B2C to B2B early on34:33 - Internal culture and brandingLinksYuLife7 Habits of Highly Effective People - Steven Covey

[1:57] - About Notion Capital[4:04] - Notion’s go-to-market support and building the scaling engine[9:09] - How to build a team for growth[16:10] - When to bring in marketing; and determining the first hire[20:13] - US Expansion: when and how you should expand to the US [28:01] - How do you become a Notion Capital portfolio company[40:35] - Big trends and areas of growth in EuropeLinksNotion CapitalThe Circadian Code

[2:08] Your career from currency trader to COO of Railsbank[6:50] Advice for women in FinTech on growing their careers[11:07] Building a high-performance sales team and hiring women after a career break[16:24] Current trends in embedded finance and fintech[25:46] Growing from 120 - 500 peopleLinks:RailsbankLittle Women by Louisa Alcott

[2:12] - Journey from consulting to founding Meatable[11:06] - Alternative protein market[14:35] - Biggest challenges facing Meatable and lab-grown meat[17:45] - Cost of Meatable burger vs a normal burger and target market[22:58] - Funding[24:45] - Go-to-market strategy: license technology or vertically integrate[28:00] - Messaging for different markets - Singapore, US, Europe[31:00] - US expansionLinksMeatable.comBooks:Der Prozess by Kafka

[2:17] Your journey to founding HealthHero[11:54] Multi-pronged business model and prioritization[14:13] Brand strategy[16:49] Go-to-market strategy[20:58] Structuring for growth[25:24] US expansion plansLinksHealthHeroSponsorsChargebeeE-residencyBook recommendationSapiens 

[1:55] Overview of Balderton[3:46] What do you think makes for a good VC? [5:32] Where are you making big bets going into 2022?[6:30] Why is there a difference in the US and Europe when it comes to web3?[7:52] What is your take on the NFT opportunity?[13:26] Opportunities in fintech[17:52] Team vs Idea - what is more important?[23:36] Organizational design from Series A to Series B[33:02] SaaS metrics for companies Balderton has invested in[35:39] If you could start a movement to change something or further a cause, what would it be and why?LinksBalderton CapitalRob Moffat (Medium)SponsorsChargebeeE-residencyBook recommendation: Mandibles

[2:10] What motivates you and what makes you keep going one startup after another?[13:36] What makes Inkitt different from all the other self-publishing platforms?[18:30] Who are your readers and what is trending?[20:53] What was the turning point where growth took off?[24:34] How did you manage the downturns in the business?Books mentionedAlchemist from Paulo Coelho

Maritime industry[1:34] Why did you start Deepsea? Why has the maritime industry been so late in modernizing?[6:53] Being two engineering founders, how did you supplement the business knowledge that was missing?[09:56] How did the pandemic affect your business? What did you need to do to adapt?Startup advice[12:15] What are some of the challenges and lessons you learnt in the early stages? [14:43] What was the one change you made in your B2B selling process?[18:30] You were initially wary of taking VC money. What made you change your mind?[21:51] What did you do right when preparing for your fundraising? [26:23] What advice do you have for hiring and managing people who are older than you?[29:38] How do you reduce stress and startup burnout?

[01:40] Why did you decide to focus on the travel industry?[04:10] What are some of the big trends you see in the travel industry? What do you think has changed permanently and what do you think will go back?[5:27] What are some of the opportunities you see for travel startups[8:16] Your leadership style [11:17] How do you hire? What questions do you ask in interviews?[19:33] How do you keep employees motivated when business is not doing well?[21:03] How did you determine your 30-60-90 day plan for Awaze, a PE-driven company? [24:44] How did you lead through Covid?LINKSAwazeThe Better Angels of our Nature by Steven PinkerGosta Berlings Saga by Selma Lagerlof

[1:26] Early life and value of hard work[2:43] Experience and most memorable moments from your time at Google and Twitter as an early employee[7:15] Pivoting during the pandemic[21:50] Future of the workplaceLinks:EnvoyBook recommendation: The Cold Start Problem