Practical tips for Creating Culture For Mega Growth by Sammy Rubin, Co-founder and CEO of YuLife

• 2:00 - Founding YuLife - the journey
• 10:34 -  Finding the right co-founders
• 17:49 - Initial customers
• 19:21 - Proving ROI
• 23:11 - From founder-led sales to systematic marketing and sales
• 27:28 - External branding
• 31:41 - Pivoting from B2C to B2B early on
• 34:33 - Internal culture and branding

Links

YuLife

7 Habits of Highly Effective People - Steven Covey