Alloy Personal Training Business

In this episode, the podcast discusses the importance of consistency in the customer experience, using the example of a haircut. They emphasize the need for a playbook and running the play to ensure a seamless experience with multiple trainers. Personalization and understanding client preferences are also highlighted as key factors in the fitness business. Consistency in customer experience is discussed as a driver of satisfaction and revenue. The importance of small details and personalized service in scaling and maintaining top-level customer service is emphasized.

In this episode, our guest, Rami Odeh, tells us about his journey of early success, near failure and a return to success with the sale of his training gym. Rami started like a lot of people, in corporate America.  He then went back to graduate school to chase his dream of opening his own business. After graduating, he got a fresh start as a personal trainer and loved it for the instant impact it had on lives. This led him to open his own facility and propel a much larger number of people to the heights of success.It wasn’t sunshine and roses forever though.He moved the gym to a new building that he bought, ran into debt, and almost lost all that he worked so hard for. This eventually led him to overhaul his business model and once again taste success again.He’s seen and done it all. Stay tuned to know what and who all, apart from his grit, saw him through tough times.Key Takeaways:Rami’s sports and corporate background (1:47)The one corporate meeting that got him to go back to graduate school (2:31)Did an internship in a gym; loved seeing an instant impact for what he did (4:51)Worked in large gyms; graduate degree in exercise science was an asset (7:04)His foray into in-home training; did it for about two years (8:27)Finding a place to open his own facility (9:48)Took up a part-time job at a hospital; helped help him market his gym (11:18)The first 8 years, the biz grew 30% a year; they were doing $1 million (13:42)Moved the gym to a bigger place; great revenue, not great margins (14:50)Got real close to walking away from it all (21:07)Had a third party personal training company coming into his gym (21:40)Looking at short-selling the building (25:21)Went about learning from the near failure; revamped everything (27:56)Grew year over year and went into profits again (30:01)Community support and a spiritual anchor really helped him (33:25)Sold the business and kept the building (39:38)Living a life of gratitude (42:32)He’s an author and has moved into talking about spirituality and exercise (45:26)---------Additional Resources:Book "Quiet the Noise"Rami's LinkedinLearn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

Anthony Wilkins, co-owner of Alloy for Women, shares his experience transitioning from a trainer to a business owner. He discusses the challenges he faced and offers insights for those considering opening their own gym. Topics include conducting research, building relationships in the community, managing cashflow, and the importance of asking for help. He also emphasizes the need to adapt and be open to learning.

Learn about the importance of tracking KPIs, such as leads and conversions, in your personal training business. Discover strategies to increase show up rates for booked sessions. Explore the challenges of getting your team to buy into KPIs and the significance of customer uplifts for retention.

Learn the best methods to evaluate personal trainers through hard numbers and quarterly reviews. Recognize positive behaviors and provide specific suggestions for improvement. Have a dialogue with trainers to support their goals. Explore effective methods for evaluating trainers and involving clients in the evaluation process.

Learn about the importance of personalized greetings and effective introductions in creating a great customer experience in a personal training business. Discover the core tenets for a consistent customer experience, including tailoring exercises to clients' goals and motivations. Explore the significance of awareness and accountability in a training program.

Explore the impact of different reward systems on client retention. Emphasize the importance of personal and impromptu rewards. Use examples from Disney and a hotel to illustrate the significance of creating positive experiences and celebrating small accomplishments. Learn how to maximize creativity and productivity through effective energy allocation. Prioritize regular clients and their needs to increase retention.

The podcast discusses the challenges of trainer turnover in the fitness industry and the importance of developing a systematic approach to hiring and training. They highlight the concept of 'rivers and ponds' to describe different types of businesses and encourage viewers to combat trainer turnover by training new coaches and setting realistic expectations with employees.

The podcast discusses the current state of the fitness industry, including intense competition and the growth of the business. They explore successful business models, the decline in prices due to increased competition, and the differences between studios, large clubs, and boot camps. They also highlight the importance of serving the 50-plus crowd and discuss the benefits of small group training and personal training. The hosts emphasize the importance of assessments, scalability, and a diverse workout environment. They conclude by discussing their own success in the industry and their decision to launch a franchise targeting the 50+ age group.