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Alloy Personal Training Business
01: State Of Affairs In The Personal Training Industry
Aug 21, 2019
27:11
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The podcast discusses the current state of the fitness industry, including intense competition and the growth of the business. They explore successful business models, the decline in prices due to increased competition, and the differences between studios, large clubs, and boot camps. They also highlight the importance of serving the 50-plus crowd and discuss the benefits of small group training and personal training. The hosts emphasize the importance of assessments, scalability, and a diverse workout environment. They conclude by discussing their own success in the industry and their decision to launch a franchise targeting the 50+ age group.
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Quick takeaways
- The fitness industry is growing, but there is intense competition and prices are going down.
- Catering to the 50-plus age group with personalized training programs can be a profitable niche.
Deep dives
The current state of the fitness industry
The fitness industry is currently experiencing growth and increased competition. Despite the growing market, the competition is outpacing consumer consumption. While regular gym models and team training are successful, there is a significant boom in personal training. Both personal training and general health clubs have staying power and appeal to a broad range of customers.
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