Alloy Personal Training Business

The fitness industry continues to grow as society emphasizes healthy living, especially coming out of the worst public health crisis we’ve had in decades.A fitness career is uniquely rewarding as you genuinely get to help people attain their health and fitness goals. But to many coaches and personal trainers, the career in this industry trajectory isn’t clear.In this episode, Matt describes his journey from part-time trainer to VP of Programming for thousands of clubs worldwide. Rick and Matt describe the skills needed to continue to grow in the fitness industry.One point that you’ll quickly gather from Matt’s journey is that you just don’t become the VP of Program Design in a growing franchise by accident.It is through continuous improvement by stacking relevant skills at every stage. You also have to overcome the imposter syndrome, which occasionally creeps in.But that’s not all of it. There are many more important tips that Matt and Rick disclose in this episode. So, if you’ve ever wondered what the career trajectory of a trainer looked like, this is the episode for you. Tune In!Key Takeaways:- The career trajectory of a personal trainer (02:58)- Look for a mentor (04:17)- Learning from other people in the industry (09:11)- How to stack up necessary skills (13:54)- Overcoming imposter syndrome (14:30)- Business metrics: Learn how to be an owner (18:33)- Understanding human behavior (21:57)- Get comfortable being uncomfortable (27:15)Additional Resources:Alloy Personal TrainingLearn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

Like all other industries, the fitness industry is trying to adjust to the post-pandemic world.An interesting phenomenon taking place over the last couple of months  across  all industries is the great resignation. Some people might prefer to call it the great reshuffle.The pandemic has managed to pierce the veil of security that people thought they had in their careers. Employees across all cadres are changing jobs, careers, and even exiting the workplace.One effect we are seeing in our fitness franchising business is that some people who qualify are looking at owning a fitness business.In this episode, Rick chats with Eric Malzone, host of the Future of Fitness Podcast, about this and other effects we are seeing in the industry.Key Takeaways:- Saying no to many good things and yes to one great one (03:58)- Overcoming the entrepreneurial squirrel brain (06:03)- The effect of the pandemic on fitness (20:03)- How Covid pierced the veil of security people had (25:07)- The uniqueness of the Alloy Franchise model (30:21)- The Alloy franchise candidate avatar (34:13)Additional Resources:Alloy Personal TrainingLearn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

In this week’s episode, Matt asks Rick about the 3 habits that will make you a better leader and entrepreneur.Having been in entrepreneurship and business leadership for 3 decades, Rick shares the 3 most important habits that will make you successful. As a gym owner, you’ll be juggling a lot of things at the same time, both small and big things. Most of your time will be spent reacting to other people’s needs. You need to be purposeful about what you do every day. The sum of purposeful things done each day is very powerful in the long run. The technique here is to write down what you need to do that day, then do them no matter what. But don’t have too many things on your list.Tune in for more habits that will make you successful as an entrepreneur. Key Takeaways:- 3 decades – 3 business lessons (03:09)- Seize the day by planning ahead ((04:15)- Five purpose things a day (05:43)- Run your morning – is your routine distracting you? (09:22)- Review your day (12:12)Additional Resources:Alloy Personal TrainingLearn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts! 

One of the reasons the Alloy fitness concept is unique is that it targets a customer avatar under-served in the current fitness market. This customer is looking for accountability and specificity, which the Alloy brand promises and delivers. The Alloy brand has over 30 years of experience with small group and individual personal training. Coming out of Covid, many people understand that fitness plays a big part in their health. The right fitness concepts, like the Alloy personal training fitness franchise, have tremendous growth opportunities post-Covid.As you’ll hear Rick explain in this episode, the Alloy concept is focused on high-quality personalized fitness solutions, and this is what sets us apart.Having been an entrepreneur all his life, Rick shares some tips for an aspiring entrepreneur in the fitness space and what will make you succeed. Listen in to learn more about the Alloy brand and much more. Key Takeaways:- The Alloy Fitness concept (01:43)- Premium, accountability, specificity – The Alloy Brand (12:50)- Fitness Post Covid- which concepts will prevail? (15:39)- Work-life balance for a fitness entrepreneur (23:02)- Business insider tips (28:50)- Where to find entrepreneurial inspiration (40:48)- Rapid-fire questions (51:42)Additional Resources:Alloy Personal TrainingLearn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

When you run a small business like a fitness facility, you are likely juggling many things. It's easy to forget some marketing stuff or remember at the last minute leading to half-baked marketing promotions.All this is solved by having a marketing calendar. It outlines what needs to be done the whole year, when, and by whom.From an organizational perspective, it helps keep everything running smoothly. More importantly, it helps drive engagement and retention for your fitness business.  We have templates and resources ready for Alloy franchises to populate their marketing calendars and the play-by-play strategies to execute these marketing promotions. Listen in to hear how, why and what of the Alloy Marketing Calendar. Key Takeaways:- Why you need a marketing calendar (02:55)- How a marketing calendar keeps everything organized (04:22)- Internal marketing events (06:17)- External marketing calendar events (11:54)- Cross-promotion and local events (14:52)- Client/ staff building events (15:55)- Holidays promotions planning (17:57)Additional Resources:Alloy Personal TrainingLearn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

In this episode, Rick explains why the Alloy concept is very different from everything else in the market. Most of the fitness concepts in the market are class-based. On the other end of the spectrum, there is one on one personal training, which is expensive.The Alloy concept is based on attracting the customer avatar who wants the accountability of one on one personal training but gives them a better value proposition by training six people at once. Alloy systems and processes help keep the brand promise of personal training even in the small group setting.  From the customer perspective, this makes sense since they can have individualized personal training that is affordable. From a business perspective, it creates a scalable model that appeals to an underserved market.Listen in to this interview to learn more about the Alloy Franchise Fitness concept and why it is a great investment opportunity!Key Takeaways:- What makes the Alloy concept different (02:40)- Famous celebrities Rick has trained in his career (17:58)- Who is the right fit for an Alloy Franchise (21:57)- What makes a franchisee successful? (27:53)- The Alloy customer avatar (30:14)- The marketing play that makes Alloy presales strong (46:54)- How the franchising systems works (51:39)- Bullets before cannonballs (56:43)- What’s the vision of the Alloy brand (1:08:56)Additional Resources:Alloy Personal TrainingLearn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

In this episode, Matt and Rick discuss how to drive more revenue in your personal training business through ancillary sales and retention strategies.In a personal training model, your customers essentially pay you to hold them accountable as they work towards their goals. With this in mind, there are some solution-based sales that you should be selling to them in addition to the training sessions.Anything that helps them in their fitness journey and speaks to their goals is a good source of additional revenue.In addition, retention strategies such as reward programs, milestone programs, increased personal touchpoints tend to make clients stick longer, which increases their lifetime value.Listen in to this episode as Rick and Matt explore the different ways you can increase revenue in your personal training business.Key Takeaways:- New Alloy Franchises opening up (01:24)- How to ascend customers through your model (04:42)- Getting clients from lower to higher-priced memberships (07:06)- Solution-based sales (09:24)- How rewards program helps drive more sales (15:03)- Increasing personal touchpoints to drive more sales (18:30)Additional Resources:Alloy Personal TrainingLearn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts! 

Many people in the fitness industry often wonder how you can systematize personal training and make it scalable.But to be successful and help more people, you have to have systems and processes dialed in.Like many fitness businesses, Rick certainly didn’t have systems in place early on in his business. A couple of incidences he discusses in this episode almost brought everything down.But looking back, this was the turning point that led to the success of the Alloy Personal Training Franchise.Rick’s Alloy Personal Training Systems represent one the most successful personal training fitness models per square foot globally.One of the benefits of having systems is delivering consistent customer experiences that the customer rightly expects. This is best exemplified by the haircut story.Join us in this insightful and captivating talk and learn more about the importance of personal training systems.Key Takeaways- The haircut story (01:49)- Communicate to clients through their lens (11:33)- Why it’s important to systematize your business (17:55)- How to successfully pivot your fitness model (25:08)- Helping clients own their fitness journey (38:51)- Building a personal training franchise (45:44)- Alloy retention rates (51:37)- Why you should charge your clients more (59:46)Additional Resources:Alloy Personal TrainingLearn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

So you want to open and operate a gym but don’t know where to start… you are in the right place. Whether you are a trainer, someone who wants to change their career, or looking to start a gym as a side business, a fitness business can be quite rewarding when done right.In this episode, Alloy Personal Training CEO is interviewed by Quinn Mitchell on what it takes to operate a successful gym and the current state of the fitness industry.Rick is a fitness industry veteran, having started personal training way back in 1992 and opened his first gym shortly after.Having successfully expanded his gym and licensed the Alloy systems to over 2000 gyms worldwide and currently opening up new franchise locations, Rick has seen what works and what doesn’t.He shares his experience and tips on a wide range of topics around the fitness business and how to be successful as a gym owner.Listen in for valuable insights into the fitness industry and learn more about the Alloy Personal Training franchise.Key Takeaways- History of Alloy Personal Training (01:09)- Rick’s inspiration for getting into the fitness business (05:43)- How to balance exercise with other life commitments (16:51)- The strength training prescription (18:46)- What it takes to own a gym (25:59)- How to qualify for an Alloy Franchise (29:24)- What makes the Alloy brand successful (33:55)- The state of fitness post-Covid (36:28)Additional Resources:Alloy Personal TrainingLearn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

What makes a great Alloy fitness coach? Fitness coaches come in all sizes and traits, but it takes a particular character to excel in our small group personal training model.For one, this person must have a passion for fitness and a passion for helping people reach their health goals.Fitness as a career or business is very fulfilling because you actually see the difference you make in people's lives. Suffices to say, it also pays handsomely if you do it right!In this episode, Rick and Matt go through some of the most essential traits that Alloy fitness coaches must possess to succeed and help our clients achieve their goals.We breakdown the traits from three major areas:Physical traitsEnergy/enthusiasmPsychological traitsTune in to hear Rick and Matt explain how these traits make a great Alloy Personal Training Fitness Franchise coachKey Takeaways- Physical traits (02:38)- Energy levels (11:05)- Psychological traits (14:35)- Emotional intelligence traits (16:58)- The biggest driving force for a successful coach (19:05)Additional Resources:Alloy Personal TrainingLearn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!