Alloy Personal Training Business

The word 'sales' is sometimes viewed as a dirty word in the fitness industry. Some trainers don't even want anything to do with it, they just want to help people get in better shape.You can be the best trainer, but you don't have any clients without sales. You must first sell to find people to help. In this episode, Matt and Rick take you through the Alloy Personal Training Franchise sales process. This is a well-scripted sales process that we run to great success. The key highlight of our sales process is that we keep it personal because we are in the business of personal training. Listen in to learn how we create customers for life through our sales process. Key Takeaways- Why you need a scripted sales process (02:29)- Pitfalls of shooting from the hip in sales (04:23)- How we do sales here at Alloy Franchise (07:32)- Peeling the onion (09:30)- Asking the right questions (16:48)- How to create a customer for life through your sales process (19:33)Additional Resources:Alloy Personal TrainingLearn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

We have previously discussed some cool phrases and techniques to close a sale, but did you know you might be screwing up your sale process unknowingly through some simple mistakes.In this episode, Rick and Matt go through the common mistakes they see people make in the fitness industry as they try to close a sale. You won’t believe how small these mistakes are, yet they mess up your sales process in a big way. We also explain the easy fixes you should apply to ensure you're closing those sales. One of these fixes is learning to be a good listener….so listen in to hear if you are making any of these mistakes and how to fix them, then watch your closing numbers go through the roof!Key Takeaways- You are talking too much (02:49)- What does your prospect want?  – speak to that (04:08)- You are not asking enough questions (05:32)- You are listening to respond (09:10)- You are making the relationship transactional (12:44)- You are stuck in the sales process (17:43)Additional Resources:4 Foolproof Sales Closing Techniques EpisodeAlloy Personal TrainingLearn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts! 

At some point, successful entrepreneurs often wonder if they should franchise their business. But as any franchisor will tell you, this is a completely different business from your current business. It offers different challenges and opportunities to grow and help others along the way. But how do you know if you should go down this route, and if so, what do you need?Having successfully operated a fitness business for more than 30 years, licensing over 2000 clubs worldwide, and recently getting into the franchise space, Rick offers his unique perspective to anyone considering franchising their business. First off, your business needs to be UNIQUE to be franchisable. This uniqueness is best viewed from the lens of the consumer because they are the ultimate validator of your business concept. But that’s just the start, there’s more to it which Rick unpacks in this episode. Tune in to learn more!Key Takeaways- Haircut story (01:18)- Why Alloy went for franchising (07:04)- Is your business franchisable (08:44)- The minimum capital outlay needed to launch a franchise (09:58)- Corporate expansion vs. franchising (12:20)- Emotional ROI for a franchise (14:18)- What fitness concepts aren’t good franchising ideas (20:11)- What’s your real motivation for wanting a franchise (23:56)Additional Resources:Alloy Personal TrainingLearn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts! 

Meetings suck…..right? I bet you’ve sat in a long, tedious meeting where this thought crossed your mind. But the fact is only sucky meetings suck.For a gym owner, meetings are an excellent opportunity to get the team together to convey ideas, remind the team of the important things and the bigger picture, celebrate clients' successes, hold each other accountable, etc. Meetings are an important part of driving the culture you want in your business.But to run a productive meeting, you and the whole team need to be prepared, and the meetings need to be structured in the right way. Tune in to hear Rick and Matt discuss how we run our meetings here at Alloy Personal Training and how it all ties up to customer satisfaction and retention. Key Takeaways- Only sucky meetings suck (01:23)- Every meeting is an opportunity (05:03)- How we run our meetings here at Alloy (05:54)- Meeting structure (12:21)- Should you pay people to attend meetings? (21:01)- Peer to Peer accountability (25:56) Additional Resources:Alloy Personal TrainingLearn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

Having been in business for more than 30 years and powered thousands of clubs worldwide, the Alloy Personal Training concept is a proven fitness and business model. This is the background upon which the franchise was built. The concept and systems were tested over and over again in a white label format before the eventual rollout of the franchising model. In this episode, Rick explains the reasons why Alloy got into franchising and how the concept came into life. One of the reasons that make Alloy a compelling opportunity is the customer avatar goes for is underserved in the market. For this reason, the customer sticks around longer than in any other fitness model (Alloy has one of the highest retention rates in the industry) Listen in to understand the Alloy concept and why you should consider looking at it as an investment opportunity. Key Takeaways- A 30-year fitness shortcut (04:08)- Is fitness saturated already (12:35)- The ideal Alloy franchise (18:11)- How Alloy supports franchisees (20:44)- Measuring KPIs for franchises (24:08)- The one piece of advice that will help you (24:46)- The compelling reason Alloy got into franchising (26:05)Additional Resources:Alloy Personal TrainingLearn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts! 

With our franchising business gathering pace and lots of people from different backgrounds coming in, we thought we could set out the expectations that an entrepreneur should have when getting into business. There is no better person to do this than Rick, having been in entrepreneurship for more than 30 years.  Rick admits that he didn’t have the right lens for his fitness business initially. He just happened to be at the right place at the right time. It took a hiccup to realize that he needed systems in place and working on the business.This was the birth of the licensing and franchising business. Listen as Rick helps us set the right expectations that an entrepreneur and Alloy franchisees should have when entering the fitness business. Key Takeaways- Having the right lenses on your business (04:12)- How to respond to mistakes (07:17)- Slow to hire, quick to fire (10:37)- Level of engagement for an absentee owner (16:38)- All hands on deck (19:53)- Entrepreneurship is amazing but not easy (23:56)Additional Resources:Alloy Personal TrainingLearn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts! 

A presale is a marketing strategy to sell as many memberships as possible before opening your new gym. Here at Alloy Personal Training Franchise, we have a strong presales playbook that sees our franchisees open with close to full capacity memberships.This is very important from the investor standpoint to open cash-flow positive. Return on Investment (ROI) is much faster, which is what we want. From an operator standpoint, a strong presale means that the focus will straightaway be on servicing the revenue and delivering the promise of personal training and all that comes with it. But what does a successful presale look like? What exactly do we do to convince people to become members even before we open the door to a new facility?Listen in to find out!Key Takeaways- What's a presale (02:13)- Why have a presale (04:41)- How long is a good presale (07:51)- Finding the conviction to presell (12:42)- What to do between preselling and opening (19:37)- Presales lead automation software with a personal touch (22:08)- What is expected of the business owner during presale (25:59)Additional Resources:Alloy Personal TrainingLearn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

Arguably, the most important aspect of our jobs is closing sales. Yet many people in the fitness space either don’t know how to do it or don’t want to appear salesy.This shouldn’t be the case at all.In this episode, Rick and Matt go through the top sales closing techniques we deploy here at Alloy Personal Training Fitness Franchise to great effect.These techniques will convert you from a nervous, sales-averse person to a confident salesperson capable of closing any sale in a friendly, nice way.As a matter of fact, you will feel good asking for the sale because you know you are ultimately helping your prospect lead a better life.Tune in, and let’s close those SALES!Key Takeaways- Paint the picture (04:54)- Brace for impact (10:44)- Are you opposed to / Would it be crazy (15:41)- Is that fair enough (17:28)Additional Resources:Alloy Personal TrainingLearn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

Discover the pivotal role of executive assistants in business success and how they help CEOs manage their time efficiently. Learn the difference between admin and executive assistants, where to find the right fit, and the importance of emotional resilience. Find out how an EA identifies gaps, fixes issues, and aligns with your personality for optimal productivity.

The fitness industry continues to grow as society emphasizes healthy living, especially coming out of the worst public health crisis we’ve had in decades.A fitness career is uniquely rewarding as you genuinely get to help people attain their health and fitness goals. But to many coaches and personal trainers, the career in this industry trajectory isn’t clear.In this episode, Matt describes his journey from part-time trainer to VP of Programming for thousands of clubs worldwide. Rick and Matt describe the skills needed to continue to grow in the fitness industry.One point that you’ll quickly gather from Matt’s journey is that you just don’t become the VP of Program Design in a growing franchise by accident.It is through continuous improvement by stacking relevant skills at every stage. You also have to overcome the imposter syndrome, which occasionally creeps in.But that’s not all of it. There are many more important tips that Matt and Rick disclose in this episode. So, if you’ve ever wondered what the career trajectory of a trainer looked like, this is the episode for you. Tune In!Key Takeaways:- The career trajectory of a personal trainer (02:58)- Look for a mentor (04:17)- Learning from other people in the industry (09:11)- How to stack up necessary skills (13:54)- Overcoming imposter syndrome (14:30)- Business metrics: Learn how to be an owner (18:33)- Understanding human behavior (21:57)- Get comfortable being uncomfortable (27:15)Additional Resources:Alloy Personal TrainingLearn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!