In this episode, Rick explains why the Alloy concept is very different from everything else in the market. Most of the fitness concepts in the market are class-based. On the other end of the spectrum, there is one on one personal training, which is expensive.

The Alloy concept is based on attracting the customer avatar who wants the accountability of one on one personal training but gives them a better value proposition by training six people at once. Alloy systems and processes help keep the brand promise of personal training even in the small group setting.  

From the customer perspective, this makes sense since they can have individualized personal training that is affordable. From a business perspective, it creates a scalable model that appeals to an underserved market.

Listen in to this interview to learn more about the Alloy Franchise Fitness concept and why it is a great investment opportunity!

Key Takeaways:

- What makes the Alloy concept different (02:40)

- Famous celebrities Rick has trained in his career (17:58)

- Who is the right fit for an Alloy Franchise (21:57)

- What makes a franchisee successful? (27:53)

- The Alloy customer avatar (30:14)

- The marketing play that makes Alloy presales strong (46:54)

- How the franchising systems works (51:39)

- Bullets before cannonballs (56:43)

- What’s the vision of the Alloy brand (1:08:56)

Additional Resources:

• Alloy Personal Training
• Learn About The Alloy Franchise Opportunity

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