Rick was recently interviewed in another podcast, and since it was a fun interview full of jokes, we thought you'd be interested in hearing it too. 

But beyond the jokes, it's a worthwhile conversation for any entrepreneur either in the fitness space or any other industry. 

Rick takes us through the Alloy Brand story from humble beginnings over 30 years ago to licensing over 2000 clubs worldwide and now franchising. The Alloy Franchise continues to grow, with more locations coming up across the country. 

But it has not been all smooth sailing. Rick had to go through challenging times. He credits hard work and trusting relationships as what saw him through. 

We cover a wide range of topics such as:

• The story behind the Alloy Brand
• Trust as a strategy ("TAAS")
• The state of the fitness industry
• Why fitness tech must deliver better human interactions
• The ONE thing that needs to change in the fitness industry

Tune in to this episode and get to know more about Rick and the Alloy Brand. 

Key Takeaways

- What makes Alloy different from other fitness brands (03:24)

- The story behind the Alloy brand (07:46)

- The one thing that must change in the fitness industry (22:52)

- The role of fitness tech in delivering better human interaction (23:47)

- How stoicism can help entrepreneurs (32:19)

- How to qualify for an Alloy Franchise (47:24)

- The most important aspects of an entrepreneur (49:19)

Additional Resources:

• Alloy Personal Training
• Learn About The Alloy Franchise Opportunity

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