The Apparel Entrepreneurship Podcast

This is the fourth part of a 6-part series covering the Apparel Entrepreneurship Success Path. This 6-step process covers all parts of starting, running, and growing a profitable apparel brand. The 6 steps are: Build Your Foundation Manage Your Business Build Your Brand Design Your Collection Make Your Garments Sell Your Products In this fourth part of the series, we are talking about Design Your Collection. Turn up the volume and join us for AEP episode 48. Show notes Sign up for the brand new Course: How To Successfully Launch A Clothing Brand The membership program: Join here

This is the third part of a 6-part series covering the Apparel Entrepreneurship Success Path. This 6-step process covers all parts of starting, running, and growing a profitable apparel brand. The 6 steps are: Build Your Foundation Manage Your Business Build Your Brand Design Your Collection Make Your Garments Sell Your Products In this third part of the series, we are talking about the third step; Build Your Brand. Put on your headphones and join us for AEP episode 47. Show notes Sign up for the brand new Course: How To Successfully Launch A Clothing Brand The membership program: Join here

This is the second part of a 6-part series covering the Apparel Entrepreneurship Success Path. This 6-step process covers all parts of starting, running, and growing a profitable apparel brand. The 6 steps are: Build Your Foundation Manage Your Business Build Your Brand Design Your Collection Make Your Garments Sell Your Products In this second part of the series, we are talking about the second step; Manage Your Business. Turn up the volume so everyone can hear and join us for AEP episode 45. Show notes Sign up for the brand new Course: How To Successfully Launch A Clothing Brand The membership program: Join here

This is the first part of a 6-part series covering the Apparel Entrepreneurship Success Path. This 6-step process covers all parts of starting, running, and growing a profitable apparel brand. The 6 steps are: Build Your Foundation Manage Your Business Build Your Brand Design Your Collection Make Your Garments Sell Your Products In this first part of the series, we are talking about the first step; Build Your Foundation. Turn up the volume so everyone can hear and join us for AEP episode 45. apparelentrepreneurship.com

In this special episode of the Apparel Entrepreneurship Podcast, we talk about how to deal with the current coronavirus situation and still run your business. The coronavirus or covid-19 has changed the business landscape dramatically. The pandemic is out of our control, and we don’t know what the near future looks like. This topic has been brought up in our coaching calls and also with some of our members. Many of you are wondering what to do, how can you minimize the risk and stay ahead of the competition. In this episode, we are going to give you over 20 actionable tips on what you can work on and what you can do for your customers and communities. Business is not as usual but if you can, continue your business as usual without panicking! Most apparel business operations can be done virtually. Believe us, we did it when we ran our 2 apparel brands, and we are doing it today, with our brands in the design agency. Around the world there are lockdown measures, shops are closing, there are travel bans, people are taking social distancing measures, kids are home from school. In our lifetime, we haven’t seen anything like this. But, we have to keep moving, we have to keep going, to run our businesses and support our customers and our communities. We're all in this together! You move on, businesses move on, and the ones that adapt are the ones that are going to survive and even thrive. Show notes Sign up for the brand new Course: How To Successfully Launch A Clothing Brand How to build your online store yourself: Read the AE blog post.

4 actionable tips for how to get started and also improve your SEO. Did you know that some clothing brands that we work with are getting thousands of visitors to their website every month without paying a cent on advertising? This goes for us at Apparel Entrepreneurship as well. Actually we created our website with SEO in mind day one. Yes, SEO is what will give you free traffic to your website. When you search for a topic, that search engine gives you a number of suggestions for pages. SEO means that you optimize your website so that your pages will be one of those suggested results. SEO stands for Search Engine Optimization and in this episode, we give you 4 actionable tips for how to get started and also improve your SEO. Put on your headphones or turn up your car stereo, because you you want to get more online sales, don't you? Show notes The AE Membership Program: Join here! Shopify: Try 14 days for free. How to build your online store yourself: Read the AE blog post.

Many designers are afraid of this exact thing or they have some bad experiences with issues regarding this problem. In this episode, we are talking about plagiarism and copying. How to protect yourself and deal with plagiarism. Brands ripping off other designers'  work is not a secret. In recent years it has been easier to out copying brands with all the social media and the blogs and the insta lives, and stories. For some designers, it is a big issue and we feel we have to talk about it now. After this episode, you will have more info to help you with your decision along the way. We are covering 2 main scenarios: Designers are afraid even before they begin. The manufacturers or suppliers are going to copy their design when they send away the tech packs and sketches Someone has already copied their design and they are angry, bitter and pissed off and don’t know what to do about it. Put on your headphones or turn on the volume in your car, and get some general tips on how you can protect your brand and designs. The AE Membership Program: Join here! The connecting platform for brands and freelance designers: Desinder.com

In this episode of the AE Podcast, we share with you 5 steps to develop your mindset. Mindset - what is that? It's a set of beliefs, assumptions, and notions that you have about your world. But your beliefs are shaped when you were little. The society and your parents and the culture you were brought up in have shaped who you are and what you believe. Depending on what beliefs you have, these can really limit you and eventually your business. Psychology is one of the biggest parts of running and excelling at business. 80% of the actions you take and the output you create depends on your mindset. - Good news, you can change that! And in this episode we are going to talk about how. You know the saying - if you change nothing, nothing will change? Well, it's the same with your mindset. One of the biggest reasons why entrepreneurs succeed or don’t get anywhere depends on this exact thing. Their mindset. We are covering 5 simple actions for how you can shift your mindset that can result in a successful apparel business.

In this fairly short episode, we talk about one simple, but yet very important differentiator, that can make or break your sales. It all has to do with this common advice that we get, that you should do what you love. Put on your headphones and listen to this easy shift that many brands overlook. Show notes at apparelentrepreneurship.com/podcast

In this episode, we are talking about the solution to the struggles of frustrated and overwhelmed emerging entrepreneurs. The struggle is real you guys! So many spend tons of money and time, getting nowhere or making very little progress, pumping in money in a business without a real plan for return on investment, meaning profit. We know these struggles and worries, because we have been in those shoes. We were you! From starting and running 2 own brands, working with hundreds of brands through Apparel Entrepreneurship, and running a technical design agency for 12 years, we have seen and made many mistakes, and had to figure stuff. Hopefully now you can learn from these mistakes instead of making them yourself. Put on your headphones and listen to how we have helped entrepreneurs through Apparel Entrepreneurship.