The Apparel Entrepreneurship Podcast

The Apparel Entrepreneurship Podcast is finally back. In today’s podcast episode, we are talking about how you can sell more products during the upcoming holiday season. We give you 5 actionable tips for making the best of the period from Halloween to New Year. 2019 was the first holiday season to surpass the trillion-dollar mark in the US. Certain fashion, packaged goods, and luxury items businesses do up to 80%-90% of their revenue during the holiday. These numbers make you want to pay some extra attention to this period of the year, and see how you can maximize your revenue. Put on your headphones or turn up that car stereo, and enjoy AEP058! Show notes Sign up for the waitlist to the: 6-Week Sustainable Clothing Brand Launch Accelerator Sell more products online: How To Grow Your Fashion Brand Online Run and scale a successful and profitable brand with tools, resources, supplier & manufacturer databases, and supported community: Join the Members' Club

Today we are extremely excited to share an in-depth conversation with our friend Brian Hill - the executive Director of Phoenix Fashion Week. Brian is also the host of the Fashion Rewired Podcast that Ana was a guest on a while ago and in today's podcast episode we chat about so many great, inspiring things. First, we go way back to when Brian launched his own fashion brand and the most important lessons learned from running his own brand. The conversation later moves to how he got working for Phoenix Fashion Week, how he later became the executive director, and the incredible job they are doing to help emerging fashion talent to succeed with launching and growing their brand. We also chat about the fashion industry today, and Brian shares a lot of tips for emerging and established fashion designers on how to succeed in this industry, in today's challenging environment. Brian also gives us some tips on how to stay motivated, inspired, and always pushing forward, learning, and growing. This is a fantastic episode, with so many tangible tips. Enjoy! Show notes Visit Phoenix Fashion Week here. Listen to the Fashion Rewired Podcast. Books that we talked about: Purple Cow Blue Ocean Strategy Good To Great

In this incredibly inspiring episode of the Apparel Entrepreneurship podcast, Sofia Demirtas shares her story of starting and running the beautiful luxury and sustainable womenswear brand Fanm Mon. Fanm Mon is a luxury womenswear brand that launched in 2013. The label takes a bold approach to embroidery, offering feminine styles and vibrant color combinations. Sophia takes us all the way back to the start of her brand, the biggest struggles they’ve had so far, and how important respect, love, and kindness is to keep a strong and motivated team. She also talks about the importance of staying true to your vision and your beliefs and how transparency and honesty can grow a more connected and loyal customer fan base. Sophia shares so much wisdom in this episode, and the biggest takeaway for us is that yes, listening to and following your intuition is more powerful than experts advice. Nobody knows you, your brand, and your brand mission as you do. Enjoy this episode! Show notes Visit Fanm Mon here! Fanm Mon's Instagram page: Take a look! Sign up for the AE Summer School: Register Here!

Today we have the incredible honor of interviewing a design and brand building rockstar! Reinhard Pascher has 30 years of experience in product innovation and brand building. He is the co-founder of the brand agency Pascher + Heinz in Munich Germany. He works for both clients and agencies at an executive level and he has developed concepts and strategies for upcoming and leading sports brands like Nike, Odlo, Adidas, Volvo, Dynafit, Atomic, Head, Salewa, Toray, Red Bull and many many more. Reinhard is also a jury member in some of the world's best design and innovation awards like Ispo brand New, Volvo Sports Design Forum and Award, and the German Design Award. Listen to Reinhard's fascinating stories where we cover topics like what makes for great design, Innovation, design awards, inspiration, motivation, and what makes brands succeed (or not…) This interview is such a goldmine for everybody interested in outstanding design, innovation, and brand building. And if you really enjoy the interview, pls rate and review the podcast on the platform you are using, to help spread the word so more people can enjoy and learn from it! We appreciate you! Happy listening! Show notes Pascher+Heinz Design Agency: Visit them here! Sign up for the AE Summer School: Register Here! ISPO Brandnew Awards: Visit the website. German Design Award: Visit the website.

In today’s podcast episode, we have the honor of talking to an apparel industry friend, Charles Ross. Charles is a specialist in performance sportswear design, and an expert in sustainable matters and a lecturer at the Royal College of Art in the UK. Ever since we started the podcast we have wanted to have Charles on the show, so today’s episode is a real treat. We cover a broad variety of topics from material innovation, to industry opportunities, projections for the future, industry resources, but during the conversation, we always circle back to two main topics - starting an apparel brand and sustainability. During our 1,5 hour long interview, we also touch on circularity in the apparel industry and ideas for how we can combat overconsumption. Charles mentions resources, books, companies, and organizations and you can find the links to them below. Turn up the volume and join us for AEP054! Show notes at https://www.apparelentrepreneurship.com/podcast/

In today’s podcast episode, we are talking about how you can sell more products by nailing your unique value proposition, and by figuring out your niche. What is a niche and why is it so important? We are also discussing what's not a niche, but instead a market segment, product area, product category, or trend? This episode is both for brands about to start that need help figuring out their niche, as well as established brands that are having issues attracting customers. Sit back and enjoy AEP053! Show notes Sign up for the brand new Course: How To Successfully Launch A Clothing Brand The membership program: Join here The connecting platform for brands and freelance designers: Desinder.com

In today’s podcast episode, we are answering questions from our community regarding how to run your brand in the current situation. We see new behaviors, people stay inside, they don't meet in workspaces, kids are at home, people are losing their jobs, online demand increases, and so on. In this episode, we have gathered all your questions that we have received from you, that are all centered around the Covid-19 situation, and we give you our input to guide you through these times. Here are some of the questions that we address in this episode of the Apparel Entrepreneurship Podcast: I was really close to launching then Covid hit. I still haven’t launched it. Should I still go ahead and launch my brand or should I wait it out? What are the most important things to do right now for an apparel brand? I run an existing brand, what’s the best thing to do right now to sell my products? I only sell my products to retailers, I have not been able to sell. What tips do you have? So stay at home, keep your distance, turn up the volume and join us for the 1-year anniversary of the AE Podcast! Show notes Sign up for the brand new Course: How To Successfully Launch A Clothing Brand The membership program: Join here The connecting platform for brands and freelance designers: Desinder.com

In today’s podcast episode, we have the honor of interviewing Stefanie Sacherow. She is the Senior Project Manager at the greatest performance fabrics fair there is - Performance Days in Munich, Germany. We had the pleasure of chatting with Stefanie about the fair, their quick adjustment on moving online during these challenging times when people can’t physically be at a fair. We also talked about the upcoming innovative materials and sustainability. And we also covered Stephanie's trip around the world with a few pitstops at some fantastic places in Laos at a textile center where they do organic silk in small quantities that are organically dyed and Indonesia, where she collected ocean trash for recycling together with No-Trash Triangle. Put on your headphones and listen to this very inspiring conversation. Show notes Digital sourcing: Visit Performance Days here. The textile center in Laos: Ock Pop Tok No-Trash Triangel Initiative: Visit the website here.

This is the sixth part of a 6-part series covering the Apparel Entrepreneurship Success Path. This 6-step process covers all parts of starting, running, and growing a profitable apparel brand. The 6 steps are: Build Your Foundation Manage Your Business Build Your Brand Design Your Collection Make Your Garments Sell Your Products In this sixth part of the series, we are talking about Selling Your Products. Bring out your notebook and join us for AEP050. Show notes Sign up for the brand new Course: How To Successfully Launch A Clothing Brand The membership program: Join here The connecting platform for brands and freelance designers: Desinder.com

This is the fifth part of a 6-part series covering the Apparel Entrepreneurship Success Path. This 6-step process covers all parts of starting, running, and growing a profitable apparel brand. The 6 steps are: Build Your Foundation Manage Your Business Build Your Brand Design Your Collection Make Your Garments Sell Your Products In this fifth part of the series, we are talking about Making Your Garments. Turn up the volume and join us for AEP episode 49. Show notes Sign up for the brand new Course: How To Successfully Launch A Clothing Brand The membership program: Join here