Business Lunch

Welcome to a new episode of Business Lunch! In this episode, hosts Roland and Ryan engage in a lively discussion about their predictions for the business landscape, technology trends, and marketing strategies for the year 2025. They cover a wide range of topics, from the expected surge in M&A activity to the rise of micro-influencers and the decline of traditional trade shows. The conversation provides valuable insights and a glimpse into the future, as the hosts share their perspectives on the winners and losers in the ever-evolving business world.Highlights:"I think that the people that don't automate will be big, big losers in the automation category." "I think the winners are going to be the brands that are willing to do the untrackable, the people willing to do the quote, unquote unscalable.""I think the people that don't keep up are going to have big challenges”"I think the winners are going to be the owners of those businesses who sell at giant multiples to private equity firms that pay too much with other people's money, but then ultimately never have to really be accountable for that." Timestamps:00:31 - Welcoming the New Year and Predictions02:58 - Business Winners and Losers07:53 - The Rise of Gemini and the Threat to Google Search12:08 - The Importance of the Internet and Online Presence17:43 - The Pros and Cons of Subscription Models23:31 - The Potential Regulation of Social Media29:24 - The Decline of Apple Products35:12 - The Importance of First-Party Data and Brand-Building57:11 - Trends to Watch in 2025CONNECT • Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier 👉  https://msha.ke/rolandfrasier/Connect with me on social:🎵 TikTok:  / rolandfrasier   📸  Instagram:  / rolandfrasier  📱 Facebook:  / rolandfrasierpage  💼 LinkedIn:  / rolandfrasier   Subscribe to Roland Frasier 👉     / @rolandfrasierepic  Mentioned in this episode:Get Roland's Training on Acquiring Businesses!Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion! EPIC Training

Welcome to a new episode of Business Lunch! In today’s episode, Roland Frasier dives into the concept of turning casual conversations into lucrative business opportunities. Drawing from personal experiences and industry insights, Roland discusses how to make thoughtful connections, earn referral fees, and create value without being pushy. Whether you're a seasoned entrepreneur or just starting out, this episode is packed with advice on building a profitable network.Highlights:"There’s so much money floating around; you just have to connect the dots.""Don’t hold opportunities hostage—be a value enhancer.""You don’t need to be an extrovert, just thoughtful and curious.""Ask one question: ‘How’s business?’ It can lead to incredible opportunities."Timestamps:00:00 - Introduction01:25 - Conversations to Cash03:22 - Overcoming Fear of Deals05:00 - Why holding opportunities hostage backfires06:35 - The Referral Economy10:00 - Creating Win-Win Relationships14:12 - Big Referral Wins17:35 - Thoughtfulness Pays Off20:00 - Daily Questions for Success20:40 - Closing RemarksCONNECT• Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier  https://msha.ke/rolandfrasier/Connect with me on social: TikTok: / rolandfrasier  Instagram: / rolandfrasier Facebook: / rolandfrasierpage LinkedIn: / rolandfrasierSubscribe to Roland Frasier  / @rolandfrasierepicMentioned in this episode:Get Roland's Training on Acquiring Businesses!Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion! EPIC Training

Welcome to a new episode of Business Lunch! In this episode, we dive into the historical context and evolution of Black Friday, exploring how discounting practices have changed over the years. We discuss personalized marketing strategies, the rise of flexible payment options, and emerging trends in Black Friday offers. Finally, we share actionable recommendations for businesses looking to adapt to these changes.Highlights:"Deals are a red ocean. Giving something away totally for free is a blue ocean.""If you discount your services, you're training people not to buy until those events.""Flexible payments are becoming essential as consumers are cautious with spending.""The personalization of marketing has reached a level where offers feel tailored to individual consumers."Timestamps:0:00 Historical Context of Black Friday3:14 Evolution of Black Friday6:52 Impact of Discounting on Business Practices12:31 Personalized Marketing and Flexible Payments18:33 Trends in Black Friday Offers19:58 Future Strategies for Black Friday32:56 Final Thoughts and RecommendationsCONNECT • Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier 👉  https://msha.ke/rolandfrasier/Connect with me on social:🎵 TikTok:  / rolandfrasier   📸  Instagram:  / rolandfrasier  📱 Facebook:  / rolandfrasierpage  💼 LinkedIn:  / rolandfrasier   Subscribe to Roland Frasier 👉     / @rolandfrasierepic  Mentioned in this episode:Get Roland's Training on Acquiring Businesses!Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion! EPIC Training

Welcome to a new episode of Business Lunch! In this episode, hosts Roland Frasier and Ryan Deiss discuss the process of setting and achieving ambitious 3-year business goals. They explore overcoming limiting beliefs, building scalable operating systems, and practical strategies for exponential growth. This conversation includes insights into setting audacious targets and evaluating realistic paths to success.Highlights:"Three years is the sweet spot for meaningful but predictable growth.""Pessimists look smart, but optimists get rich.""Audacious goals push you beyond limiting beliefs.""Optionality wins wars and business."Timestamps:00:00 The Power of 3-Year Targets: Why 3 years is ideal for entrepreneurial companies.05:39 Challenging limiting beliefs in business growth.09:40 How internal barriers limit strategic thinking.14:48 Defining what needs to be true for success.20:53 Assessing existing offerings and market positioning.25:45 The importance of targeting your "Goldilocks" client.29:31 Steps to refine realistic paths to growth.33:45 Comparing solutions like raising capital or partnerships.39:06 Streamlining services for focused high-value growth.46:34 Lessons in thinking bigger and maintaining optionality.CONNECT • Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier 👉  https://msha.ke/rolandfrasier/Connect with me on social:🎵 TikTok:  / rolandfrasier   📸  Instagram:  / rolandfrasier  📱 Facebook:  / rolandfrasierpage  💼 LinkedIn:  / rolandfrasier   Subscribe to Roland Frasier 👉     / @rolandfrasierepic  Mentioned in this episode:Get Roland's Training on Acquiring Businesses!Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion! EPIC Training

Welcome to a new episode of Business Lunch! In this episode, Roland Frasier and Ryan Deiss share insights on the challenges faced during the acquisition and management of the Traffic and Conversion Summit. They discuss the importance of understanding community dynamics versus content value, the pitfalls of corporate decision-making, and how these factors contributed to the event's struggles.Highlights:"If you're going to do acquisitions, you need to be really clear on exactly what it is that you're buying.""The hardest thing in the world to do is to create a place, but you can lose that way faster than it takes to build.""You cannot let bean counters make business decisions." "The consulting firm that advised them not to buy Digital Marketer gave some of the worst advice they probably ever paid for."Timestamps:00:00 - Introduction01:54 - Community vs. Content08:18 - Pre-Pandemic Sales Struggles10:00 - Financial Implications of the Pandemic12:35 - Lessons Learned from the Deal15:30 - Importance of Community Involvement17:00 - Consequences of Poor Marketing Decisions20:15 - The Role of Digital Marketers22:40 - Strategic Partnerships and Growth Opportunities25:00 - Reflections on Corporate Culture28:15 - The Future of Events Post-Pandemic30:40 - Closing Thoughts on Acquisitions37:22 - Episode ConclusionCONNECT • Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier 👉  https://msha.ke/rolandfrasier/Connect with me on social:🎵 TikTok:  / rolandfrasier   📸  Instagram:  / rolandfrasier  📱 Facebook:  / rolandfrasierpage  💼 LinkedIn:  / rolandfrasier   Subscribe to Roland Frasier 👉     / @rolandfrasierepic  Mentioned in this episode:Get Roland's Training on Acquiring Businesses!Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion! EPIC Training

Welcome to a new episode of Business Lunch! Today, Roland Frasier and Ryan Deiss cover the story of Traffic & Conversion Summit (TNC), detailing its inception, growth, and eventual sale to Clarion Events. They share personal anecdotes from the journey, discuss strategic decisions that led to the event's success, and reveal the complexities of negotiating a sale. This episode provides a unique look at the behind-the-scenes efforts that transformed a simple event into a major business asset.Highlights:"Our goal is not going to be to make a lot of money. Our goal is going to be to have everybody leave saying, Wow, that was the best event I've ever been to.""It felt like it was getting big and scary. I would have these recurring nightmares of something going wrong at this event.""The reality is, most events suck. They're just a pitch fest.""We controlled the programming of the event. So who's going to be on stage, which meant we still got the benefit of the platform of the event for our other brands."Timestamps:00:00 - Elevating the Event Vision02:31 - Introduction to Traffic and Conversion Summit05:23 - Evolution and Growth of the Event07:52 - Increasing Production Value and Sponsorship Revenue11:59 - Sale of the Event to Clarion Events31:51 - Post-Sale Challenges and Pandemic Impact35:10 - Reasons for the Event's DeclineCONNECT • Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier 👉  https://msha.ke/rolandfrasier/Connect with me on social:🎵 TikTok:  / rolandfrasier   📸  Instagram:  / rolandfrasier  📱 Facebook:  / rolandfrasierpage  💼 LinkedIn:  / rolandfrasier   Subscribe to Roland Frasier 👉     / @rolandfrasierepic  Mentioned in this episode:Get Roland's Training on Acquiring Businesses!Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion! EPIC Training

Welcome to a new episode of Business Lunch with your host Roland Frasier. In today’s episode, we delve into the current state of the luxury market, discussing its decline, consumer behavior changes, and implications for businesses. We examine factors like the pandemic's impact, Gen Z's preferences, and economic realities reshaping luxury consumerism. Join us as we explore what this means for the future of high-end brands and consumer experiences.Highlights:"Luxury is hurting; it's an indication of recession.""Brands like Louis Vuitton made the mistake that Nike made with drop culture.""The luxury brands are living in inflationary times of 2021-2022, not aligning with today's economic reality.""If you are truly luxury, you can charge luxury prices, but the market has to agree that you are luxury."Timestamps:00:00 - Introduction to Luxury Market Trends01:48 - Decline of Luxury and Economic Indicators03:09 - Gen Z's Impact on Luxury Brands 04:39 - Pandemic Effects on Consumer Choices 06:12 - The Lipstick Effect and Consumer Spending 08:13 - Shift in Spending to Experiences Over Goods 10:45 - Real World Luxury Pricing vs. Value Proposition 13:58 - Business Strategies for Adapting to Market Changes 15:17 - Consumer Behavior Lagging Behind Economic Reality 17:53 - The Future of Sit-Down Restaurants and Service Industry 21:20 - Concluding Thoughts on Luxury Market and Business AdaptationCONNECT • Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier 👉  https://msha.ke/rolandfrasier/Connect with me on social:🎵 TikTok:  / rolandfrasier   📸  Instagram:  / rolandfrasier  📱 Facebook:  / rolandfrasierpage  💼 LinkedIn:  / rolandfrasier   Subscribe to Roland Frasier 👉     / @rolandfrasierepic  Mentioned in this episode:Get Roland's Training on Acquiring Businesses!Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion! EPIC Training

Welcome to a new episode of Business Lunch! In this episode, Roland Frasier and Ryan Deiss dive deep into the intricacies of search marketing versus paid media, exploring how marketing strategies have evolved with technological advancements. They discuss the unpredictability of Google updates, the shift towards social platforms by younger demographics, and the importance of adopting a multi-channel approach in today's digital landscape. Tune in as they share insights on the most effective channels for reaching an audience and why owned media might be more crucial than ever.Highlights:"If you’re starting from scratch with marketing, it’s not search marketing I’d double down on."  "The new model for organic reach should include connection, authenticity, and a surround sound strategy across multiple platforms.""People are looking for authenticity and consistency in the personalities they follow, not just content." "As marketing evolves, the channels that once dominated are being overtaken by more agile, targeted, and engaging mediums." Timestamps:00:00 - Introduction: The Current State of Search Marketing 02:52 - The Inefficacy of Traditional Search for Nationwide Businesses 05:03 - Shifting Priorities: Paid Media vs. Organic Search 08:24 - The Impact of AI and Generational Changes on Search Behavior 11:05 - The Importance of Multi-Channel Marketing Strategies 14:00 - Connection and Authenticity in Content Marketing 17:00 - Discussing Owned Media and Its Advantages Over Organic Search 20:21 - User Experience and the Shift Away from Traditional Search 23:18 - Reddit as an Emerging Search Platform 26:28 - The Role of Specialized Sites and Social Groups in Niche Searches 27:24 - Conclusion: Future Outlook on Search MarketingCONNECT • Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier 👉  https://msha.ke/rolandfrasier/Connect with me on social:🎵 TikTok:  / rolandfrasier   📸  Instagram:  / rolandfrasier  📱 Facebook:  / rolandfrasierpage  💼 LinkedIn:  / rolandfrasier   Subscribe to Roland Frasier 👉     / @rolandfrasierepic  Mentioned in this episode:Get Roland's Training on Acquiring Businesses!Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion! EPIC Training

Craig Siegel, a former Wall Street professional turned motivational speaker, shares his inspiring journey of personal reinvention. He emphasizes that success extends beyond financial gains, encouraging listeners to pursue their unique purpose. Craig highlights the importance of overcoming limiting beliefs and embracing discomfort as a pathway to growth. He discusses how commitment and consistency can lead to extraordinary transformations. With practical insights, he invites everyone to break mental barriers and pursue their true potential.

Starbucks is shifting from discounts back to its premium roots, aiming to attract loyal customers rather than the discount seekers. The discussion reflects on how this strategy resembles moves by other brands like Domino's. The challenge lies in maintaining a high-end reputation while being widely available. There's a push to redefine Starbucks as a community hub, enhancing its role as a 'third place' for socialization. Insights on strategic reinvention and brand integrity are also explored, alongside a humorous take on investment perspectives.