Business Lunch

Roland Frasier and Jay Abraham discuss exponential growth in their new book, sharing strategies and insights. They reveal the 'Nine Drivers of Exponential Profit Performance' and provide real-world examples. They emphasize the possibility of achieving extraordinary success using these principles. The podcast explores the difference between linear and exponential growth and showcases a gold brokerage's success. It also delves into the exponential growth of AI firms and the importance of ambitious thinking and moonshot goals.

Join Roland Frasier and Jay Abraham in this captivating podcast series as they unveil the secrets of   their groundbreaking book, "Business Wealth Without Risk" In this exclusive journey, you'll discover powerful strategies that can supercharge your business results.Roland and Jay have created a series of video interviews to accompany the book, and in this podcast, they're sharing behind-the-scenes insights. These videos offer a deep dive into each chapter and section of the book, providing a unique opportunity to tap into the minds of these two business gurus.In the initial episodes, you'll hear Roland and Jay discuss "how to think bigger" and "how to think better with business models." They'll guide you through the process of optimizing your business, whether you're just starting out, acquiring a new venture, or looking to turbocharge your current enterprise.Throughout the series, they'll delve into various strategies and tactics that can help you optimize your business, from marketing techniques to pricing strategies and more. You'll uncover the power of compounding, where small changes in key areas can lead to exponential growth.Whether you're an aspiring entrepreneur, a seasoned business owner, or simply curious about the world of business optimization, this podcast is a must-listen. **For a limited time only, head over to BusinesWealthWithoutRisk.com or Amazon to buy the book for as little as 99 cents! TIMESTAMPS"It's about figuring out how to get much higher performance out of much less effort, time, energy, or in this case, investment or risk." "What this is all about is getting you to realize that you have the ability to harness, harvest, capitalize on a multitude of performance-enhancing, result-multiplying, profit-increasing levers." "If you only increase the three key factors: the number of buyers, the size of the average sale, and the frequency, the number of times they bought by only 10%, that doubling isn't doubling when you extend it, it's 800%, eight times more revenue." TIMESTAMPS00:00: Introduction01:41: Levers & Fulcrums04:55: Leveraging Performace 06:45: Small Changes, Big Results 10:24: Time To Optimize CONNECT • Ask Roland a question HERE.RESOURCES:To learn more about Roland Frasier 👉  https://msha.ke/rolandfrasier/Connect with me on social:🎵 TikTok: https://www.tiktok.com/@rolandfrasier 📸 Instagram: https://www.instagram.com/rolandfrasier/📱 Facebook: https://www.facebook.com/RolandFrasierPage/💼 LinkedIn: https://www.linkedin.com/in/rolandfrasier/ Subscribe to Roland Frasier 👉  https://www.youtube.com/channel/UCkHnnFgdaTCg8KBd7W_LGSw?sub_confirmation=1Roland Frasier is co-founder and principal of three current Inc. Magazine fastest-growing companies and he has founded, scaled, or sold 24 different 7 to 9 figure businesses ranging from consumer products to industrial machine manufacturing companies with adjusted sales ranging from $3 million to $337 million. Currently growing Scalable.co, DigitalMarketer.com, RivalBrands.com, and Plattr.com while advising over 150 other companies on digitally centric customer acquisition, activation, referral, retention, and revenue strategies and plan implementation.You can also find other content by Roland on:The Business Lunch Podcast Youtube Channel 👉  https://www.youtube.com/channel/UCUvmw_j_HeZGIXGLg9AXQ_Q?sub_confirmation=1Mentioned in this episode:Join Roland & Ryan at Get Scalable LiveIf you’re a founder, CEO, or operator running a 7- or 8-figure business, Get Scalable Live was built for you. This is not your typical business event. It’s 3 days of hands-on strategy, real-world frameworks, and next-level networking with the smartest operators in the game. 🗓 November 18–20, 2025 📍 San Diego, CA 🎉 Hosted by Ryan Deiss, Roland Frasier, and Richard Lindner 🎧 As a Business Lunch listener, you get 25% off your ticket. Use code LUNCH at checkout.Get Scalable Live

Join Roland Frasier and Jay Abraham in this captivating episode as they explore the fascinating world of mental models and how they can propel your business to new heights. As the authors of a groundbreaking book featuring introductions by Tony Robbins and Daymond John, Roland and Jay are here to share their wealth of knowledge with you.In this chapter titled "Mental Models for Thinking Better," you'll discover the secrets to enhancing your thinking and decision-making processes. Learn how to build a latticework of mental models, just like Warren Buffett's partner, Charlie Munger, suggests, and gain a competitive edge in the business world.Roland and Jay dive deep into various mental models, such as exponential growth, geometric thinking, optimization, risk minimization, and more. They reveal how to tap into other people's resources, credibility, and reach, creating a world of opportunities without the need for capital.Discover how to leverage the power of barter, fame, and partnerships to skyrocket your business success. Whether you're a famous personality or someone looking to collaborate with the famous, you'll find valuable insights to harness the potential of other people's audiences.This episode is a game-changer for entrepreneurs and business leaders seeking to gain absolute ethical advantage in their industries. Don't miss out on the opportunity to expand your thinking, improve your decision-making, and unlock the ultimate money machine. Tune in now and prepare to think better, achieve more, and set yourself up for unparalleled success!**For a limited time only, head over to BusinesWealthWithoutRisk.com or Amazon to buy the book for as little as 99 cents! HIGHLIGHTS"Discover how to tap into other people's resources, credibility, and reach, creating a world of opportunities without the need for capital.""When you understand that these elements, what we're sharing in this chapter, teach you how to gain absolute ethical advantage over everybody else and how to get that business that you just got control of and blow it up. So it's really an ultimate money machine and then do it over and over again." "Understanding these mental models is going to be one of the keys to set you guys up. You learned how to think bigger. Now in this part, you're going to learn how to think better, and once you've done that, you're ready for the next."Mentioned in this episode:Join Roland & Ryan at Get Scalable LiveIf you’re a founder, CEO, or operator running a 7- or 8-figure business, Get Scalable Live was built for you. This is not your typical business event. It’s 3 days of hands-on strategy, real-world frameworks, and next-level networking with the smartest operators in the game. 🗓 November 18–20, 2025 📍 San Diego, CA 🎉 Hosted by Ryan Deiss, Roland Frasier, and Richard Lindner 🎧 As a Business Lunch listener, you get 25% off your ticket. Use code LUNCH at checkout.Get Scalable Live

Join Roland Frasier and Jay Abraham in this exciting episode as they dive deep into the first chapter of their groundbreaking book. In this opening chapter, you'll discover how to shatter your limitations and achieve exponential growth in your business.Roland and Jay share powerful insights and real-life examples that will expand your thinking and challenge your beliefs about what's possible. They discuss the concept of "moonshot thinking" and how it can propel you beyond your current boundaries, just like legendary athletes who pushed the limits of their abilities.Learn how to go from incremental growth to astronomical success by adopting innovative strategies and methodologies that have been tested and proven. Discover the secrets to controlling your outcomes and achieving far more than you ever imagined.This episode is a must-listen for entrepreneurs, business leaders, and anyone seeking to elevate their business to new heights. Get ready to think bigger, better, faster, and safer as you embark on a journey to unlock your full potential. Don't miss this opportunity to join Roland and Jay on their mission to help you achieve your own moonshot goals. Tune in now and start thinking beyond the stars!**For a limited time only, head over to BusinesWealthWithoutRisk.com or Amazon to buy the book for as little as 99 cents! HIGHLIGHTS"I think it's just this awareness factor. Like there's two steps, there's one being the innovator, and then there's two, being able to follow what the innovator has done, because now you see, it's possible...""I think the most important thing that they should learn from both you and I but definitely in this chapter is that there's nothing we are sharing that is theoretical.""There's nothing we're sharing that hasn't been applied not just once, but over and over again."TIMESTAMPS00:00: Book Introduction01:49: Strategic Thinking05:36: Pushing Personal Limits 07:24: Multiplying Wealth11:19: Creative Marketing Strategies Mentioned in this episode:Join Roland & Ryan at Get Scalable LiveIf you’re a founder, CEO, or operator running a 7- or 8-figure business, Get Scalable Live was built for you. This is not your typical business event. It’s 3 days of hands-on strategy, real-world frameworks, and next-level networking with the smartest operators in the game. 🗓 November 18–20, 2025 📍 San Diego, CA 🎉 Hosted by Ryan Deiss, Roland Frasier, and Richard Lindner 🎧 As a Business Lunch listener, you get 25% off your ticket. Use code LUNCH at checkout.Get Scalable Live

Join us for an enlightening episode of The Business Lunch Podcast, with the seasoned entrepreneur, Brian Lee. In this episode, Brian shares his journey from creating LegalZoom to ventures like ShoeDazzle and The Honest Company. Discover the behind-the-scenes stories of how these companies were founded and what led to their success.Brian Lee also delves into the world of partnering with celebrities and influencers, shedding light on the intricacies of equity splits and collaboration dynamics. He emphasizes the importance of treating celebrity partnerships as genuine business relationships and shares tips on how to approach potential partners.As a seasoned investor, Brian Lee provides insights into the startup landscape. He discusses his enthusiasm for emerging technologies like augmented reality and virtual reality and their potential to reshape industries. Learn how data-driven virtual malls and innovative drone technologies are paving the way for exciting possibilities in the world of entrepreneurship.Whether you're a budding entrepreneur or a seasoned business owner, this episode offers valuable lessons and perspectives from Brian Lee's remarkable journey through the business world. Join us for this engaging conversation and gain insights into entrepreneurship, celebrity partnerships, and emerging technologies.HIGHLIGHTS"I think like many of you, I think I was just born to be an entrepreneur. I always had it in me to start something...""A partnership is a relationship. It's not transactional. If you can't see eye to eye with a potential partner, then you shouldn't be partners.""I'm a firm believer that things are always being innovated on and new models will always be created."TIMESTAMPS 00:00: Introduction02:08: Legal Tech08:44: Optimizing Customer Retention14:29: Lifestyle Brand With Jessica Alba 16:24: Celebrity Partnerships For Business Success27:57: VR & Drones35:20: Availability 41:09: Advice For Entrepreneurs CONNECT • Ask Roland a question HERE.RESOURCES: • 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier 👉  https://msha.ke/rolandfrasier/Connect with me on social:🎵 TikTok: https://www.tiktok.com/@rolandfrasier 📸  Instagram: https://www.instagram.com/rolandfrasier/📱 Facebook: https://www.facebook.com/RolandFrasierPage/💼 LinkedIn: https://www.linkedin.com/in/rolandfrasier/ Subscribe to Roland Frasier 👉  https://www.youtube.com/channel/UCkHnnFgdaTCg8KBd7W_LGSw?sub_confirmation=1Roland Frasier is co-founder and principal of three current Inc. Magazine fastest-growing companies and he has founded, scaled, or sold 24 different 7 to 9 figure businesses ranging from consumer products to industrial machine manufacturing companies with adjusted sales ranging from $3 million to $337 million. Currently growing Scalable.co, DigitalMarketer.com, RivalBrands.com, and Plattr.com while advising over 150 other companies on digitally centric customer acquisition, activation, referral, retention, and revenue strategies and plan implementation.You can also find other content by Roland on:The Business Lunch Podcast Youtube Channel 👉  https://www.youtube.com/channel/UCUvmw_j_HeZGIXGLg9AXQ_Q?sub_confirmation=1Mentioned in this episode:Join Roland & Ryan at Get Scalable LiveIf you’re a founder, CEO, or operator running a 7- or 8-figure business, Get Scalable Live was built for you. This is not your typical business event. It’s 3 days of hands-on strategy, real-world frameworks, and next-level networking with the smartest operators in the game. 🗓 November 18–20, 2025 📍 San Diego, CA 🎉 Hosted by Ryan Deiss, Roland Frasier, and Richard Lindner 🎧 As a Business Lunch listener, you get 25% off your ticket. Use code LUNCH at checkout.Get Scalable Live

Renowned business strategist and author, Jay Abraham, joins Roland Frasier on the Business Lunch Podcast. They discuss advanced strategies to expand any business rapidly, including gaining more customers, increasing transaction size, and boosting purchase frequency. They also explore the benefits of strategic partnerships and acquisitions, tapping into expertise and markets without traditional costs and risks. Other topics include accessing new markets, adding new products, leveraging hidden assets, and the power of alliances. Practical tips on business growth, acquisitions, and optimizing sales and marketing are shared.

In this episode of The Business Lunch Podcast, Roland Frasier and Ryan Deiss dive into two recent negotiation experiences and share valuable insights on how to handle offers and negotiations effectively.The two discuss a negotiation where they received an offer that didn't align with their expectations. Instead of reacting negatively, they emphasize the importance of starting with gratitude and acknowledging the value in any offer.Additionally, Roland and Ryan highlight the significance of identifying a common "enemy" or challenge in negotiations, as it helps align both parties on the same side of the problem-solving process. Throughout the episode, they emphasize the value of removing emotional reactions from negotiations and approaching them as collaborative problem-solving discussions. By following these strategies, listeners can navigate negotiations more effectively and maintain positive relationships even when deals don't go as initially expected.HIGHLIGHTS"How do you lower the burden of the person to getting to the solution that you want?""Every offer is precious.""If you can take the pressure off of having a conversation with somebody... we're aligned instead of opposed."TIMESTAMPS00:00: Introduction 02:31: Value Of Baseline Deals 08:43: Initial Reactions 12:01: Learning The Hard Way17:42: Saying Thank You23:05: Insulting Offers 25:42: Identifying The Enemy  CONNECT • Ask Roland a question HERE.RESOURCES: • 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier 👉  https://msha.ke/rolandfrasier/Connect with me on social:🎵 TikTok: https://www.tiktok.com/@rolandfrasier 📸 Instagram: https://www.instagram.com/rolandfrasier/📱 Facebook: https://www.facebook.com/RolandFrasierPage/💼 LinkedIn: https://www.linkedin.com/in/rolandfrasier/ Subscribe to Roland Frasier 👉  https://www.youtube.com/channel/UCkHnnFgdaTCg8KBd7W_LGSw?sub_confirmation=1Roland Frasier is co-founder and principal of three current Inc. Magazine fastest-growing companies and he has founded, scaled, or sold 24 different 7 to 9 figure businesses ranging from consumer products to industrial machine manufacturing companies with adjusted sales ranging from $3 million to $337 million. Currently growing Scalable.co, DigitalMarketer.com, RivalBrands.com, and Plattr.com while advising over 150 other companies on digitally centric customer acquisition, activation, referral, retention, and revenue strategies and plan implementation.You can also find other content by Roland on:The Business Lunch Podcast Youtube Channel 👉  https://www.youtube.com/channel/UCUvmw_j_HeZGIXGLg9AXQ_Q?sub_confirmation=1Mentioned in this episode:Join Roland & Ryan at Get Scalable LiveIf you’re a founder, CEO, or operator running a 7- or 8-figure business, Get Scalable Live was built for you. This is not your typical business event. It’s 3 days of hands-on strategy, real-world frameworks, and next-level networking with the smartest operators in the game. 🗓 November 18–20, 2025 📍 San Diego, CA 🎉 Hosted by Ryan Deiss, Roland Frasier, and Richard Lindner 🎧 As a Business Lunch listener, you get 25% off your ticket. Use code LUNCH at checkout.Get Scalable Live

Learn about the evolving perspectives on personal branding for founders and entrepreneurs. Discover the importance of unique perspectives and experiences, consistent content creation, and balancing personal brand with business. Gain insights into writing and publishing a book, and the power of acquiring successful businesses.

Discover why doubling down on customer acquisition is crucial during uncertain times. Learn about adapting pricing strategies to the market without undervaluing your product. Understand the importance of maintaining a strong marketing presence. Explore the benefits of implementing financing options for a wider customer base. Discuss the potential consequences of tightening credit markets on the economy. Gain insights on adding new marketing channels and the benefits of acquiring existing businesses.

Join us in this episode of The Business Lunch Podcast as Roland Frasier sits down with special guest Cameron Herold.Cameron Is well known “as the COO Whisperer." He is founder of the COO Alliance and by age thirty-five, Cameron had helped build his first two $100 million companiesWhether you're a seasoned entrepreneur or just starting in the business world, you'll gain valuable takeaways as Cameron Herold shares his expertise and provides unique insights. Tune in to discover actionable advice, compelling anecdotes, and thought-provoking discussions in this engaging episode! HIGHLIGHTS"Most great employees, especially as you move into those leadership ranks, are never out looking for a job... you need to entice them away from wherever they're working.""Building out a scorecard and a job description for that role that is really strong and really polarizing... attracts the other 50% in.""Get a copywriter... to rewrite the job posting like a sales letter so that it pops."TIMESTAMPS00:00: Introduction02:56: Getting Into The Industry09:16: The Right Second In Command12:26: Will It Work Out?18:27: 1 Hour A Week24:51: CEO Leadership 28:01: Understanding Yourself34:07: Letting Go Of A Good Friend 43:03: Being A MastermindCONNECT • Ask Roland a question HERE.RESOURCES: • 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier 👉  https://msha.ke/rolandfrasier/Connect with me on social:🎵 TikTok: https://www.tiktok.com/@rolandfrasier 📸  Instagram: https://www.instagram.com/rolandfrasier/📱 Facebook: https://www.facebook.com/RolandFrasierPage/💼 LinkedIn: https://www.linkedin.com/in/rolandfrasier/ Subscribe to Roland Frasier 👉  https://www.youtube.com/channel/UCkHnnFgdaTCg8KBd7W_LGSw?sub_confirmation=1Roland Frasier is co-founder and principal of three current Inc. Magazine fastest-growing companies and he has founded, scaled, or sold 24 different 7 to 9 figure businesses ranging from consumer products to industrial machine manufacturing companies with adjusted sales ranging from $3 million to $337 million. Currently growing Scalable.co, DigitalMarketer.com, RivalBrands.com, and Plattr.com while advising over 150 other companies on digitally centric customer acquisition, activation, referral, retention, and revenue strategies and plan implementation.You can also find other content by Roland on:The Business Lunch Podcast Youtube Channel 👉  https://www.youtube.com/channel/UCUvmw_j_HeZGIXGLg9AXQ_Q?sub_confirmation=1Mentioned in this episode:Join Roland & Ryan at Get Scalable LiveIf you’re a founder, CEO, or operator running a 7- or 8-figure business, Get Scalable Live was built for you. This is not your typical business event. It’s 3 days of hands-on strategy, real-world frameworks, and next-level networking with the smartest operators in the game. 🗓 November 18–20, 2025 📍 San Diego, CA 🎉 Hosted by Ryan Deiss, Roland Frasier, and Richard Lindner 🎧 As a Business Lunch listener, you get 25% off your ticket. Use code LUNCH at checkout.Get Scalable Live