Business Lunch Business Wealth Without Risk: Preeminence Strategy
Join Roland Frasier and Jay Abraham as they introduce their exciting new book, Business Wealth Without Risk. In this podcast series, they share behind-the-scenes insights and conversations about each chapter.
Whether you're interested in the book or just want to gain valuable insights, these videos and clips are sure to provide you with actionable takeaways. In this episode, they dive into the concept of preeminence – a strategy that goes beyond being the best and explores how to become incomparable in the eyes of your audience.
Discover how preeminence can transform your business, regardless of its nature, and learn practical steps to start implementing it. Explore real-world examples of businesses that have achieved preeminence and see how it can lead to exponential growth.
Whether you're a seasoned entrepreneur or just starting out, this episode is filled with valuable wisdom to help you stand out in a competitive market. Tune in and embark on a journey to becoming preeminent in your field!
HIGHLIGHTS
"Preeminence is being seen in an incomparable way above and beyond everyone else for what your business means to that audience that you're serving."
"It defines what you stand for, why you stand for it, and who you stand for."
"Preeminence becomes the driving force and source of your culture, your advertising, your belief system."
TIMESTAMPS
00:00: Introduction
02:05: Your Business Philosophy
06:56: Client Satisfaction
08:53: Becoming Preeminent
12:55: Business Growth Strategies
CONNECT
• Ask Roland a question HERE.
RESOURCES:
• 7 Steps to Scalable workbook
• Get my book, Zero Down, FREE
To learn more about Roland Frasier 👉 https://msha.ke/rolandfrasier/
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Roland Frasier is co-founder and principal of three current Inc. Magazine fastest-growing companies and he has founded, scaled, or sold 24 different 7 to 9 figure businesses ranging from consumer products to industrial machine manufacturing companies with adjusted sales ranging from $3 million to $337 million.
Currently growing Scalable.co, DigitalMarketer.com, RivalBrands.com, and Plattr.com while advising over 150 other companies on digitally centric customer acquisition, activation, referral, retention, and revenue strategies and plan implementation.
You can also find other content by Roland on:
The Business Lunch Podcast Youtube Channel 👉 https://www.youtube.com/channel/UCUvmw_j_HeZGIXGLg9AXQ_Q?sub_confirmation=1
Mentioned in this episode:
Join Roland & Ryan at Get Scalable Live
If you’re a founder, CEO, or operator running a 7- or 8-figure business, Get Scalable Live was built for you. This is not your typical business event. It’s 3 days of hands-on strategy, real-world frameworks, and next-level networking with the smartest operators in the game. 🗓 November 18–20, 2025 📍 San Diego, CA 🎉 Hosted by Ryan Deiss, Roland Frasier, and Richard Lindner 🎧 As a Business Lunch listener, you get 25% off your ticket. Use code LUNCH at checkout.