Marketing Meetup Podcast

Ever wonder how small companies make it to unicorn status through their marketing? It's all about creating a movement behind the company that transcends the functionality of the product and makes customers understand exactly how something will affect their life, as well as what something does. In many ways, this is marketing 101, yet so many of us get so wrapped up in the day to day we lost sight of the things that really matter in our efforts. In this talk, James Parton gives the inside track of how to create a movement, just like he did at Twilio, the unicorn tech company just a few years ago. For more from The Marketing Meetup, head to themarketingmeetup.com

'Kids these days don't care', right? Wrong. You're probably just trying to reach them in the wrong way. In this talk by Harry Seaton - the brains behind the agency 'Fluential' - Harry takes you through what it takes to reach a generation some marketers may have given up on, through the use of influencer marketing. For more from The Marketing Meetup, head to themarketingmeetup.com

This episode of The Marketing Meetup Podcast is supplied by Rob Wilkes of Creative Giant. What is BrandUX? Well Rob describes it as the strategy behind your strategy. Intrigued? In this talk, he discusses his journey as a designer to someone who listens first, how authenticity will always win, and his discovery process - among many other nuggets of

Taz Thornton is known for unleashing the awesome, and that's exactly what she did in this podcast episode. Taz has lived what seems like many lives all in one. The result? She knows exactly what it takes to be happy... but also unhappy. In this empowering talk, Taz challenges you to find your awesome, embrace it, and make the most of the person you are.

Video is so so so powerful - and yet, the uneducated saying again and again isn't going to prove it. That's why you can ask Alex Morris from Lambda Films. He's created videos all around the world, including videos to educate those at risk of natural disaster what to do in the case of emergency. In this talk, Alex talks about the videos he's created and the impact they've had. Sharing how they've changed lives, and the methods he's deployed with his team to make the viewers feel that way.

Kettle Foods are on a mission to become the 'hoover of crisps' - i.e. the brand so synonymous with crisps they become a byword for the food. One tool to achieve this ambitious aim is PR: often an unexploited and misunderstood channel. In this fascinating and short trip behind the curtain of the famous food company, Tash touches on the methods she's using to get new news, and regular 'we're still here news' in front of the general public.

Video HAS to be a tool in any marketers kit today - it's no longer new, it's not even that hard to produce. And yet, for some reason, video still seems to be very very successful for some, and a complete mystery for others. In this 'double-header' talk, Colin and Sue discuss not only the things you should be thinking about when creating a video, but also the second (neglected) half of video: how and where to 'get it out there' to.

It's not beyond the realm of possibility that you think building a strong community of customers around your products or brand is a really good idea. And yet, so few communities actually thrive, prosper or indeed ever get beyond that initial stage of inviting your mum to like your Facebook page. Ed Goodman has built a community of over 3000 freelancers. More impressively however - the community is engaged, helpful and until recently - entirely online. In this talk, Ed shares why he thinks Freelance Heroes has been a grown and been successful, and the steps he has taken to make it such. For more information on anything from The Marketing Meetup, head to TheMarketingMeetup.com

We're all users of products - that's a fact. However, when it comes to designing our own products: it's often best to call the experts in as we're so often blinded by our own biases. In this talk, Tom Hackzewski discusses what UX is, some best practices, and provides a compelling argument for why you should be prioritising UX before you even start designing your next website or app.

It's really hard to say no, especially when an idea is exciting or the person pitching it to you is really enthusiastic about it. But often, especially in a world where marketers have so much thrown at them on a daily basis, it's important to say no - so you can truly give your all to one thing. In this talk by Daisy Kingham, she takes you through her model for deciding what to say no to - leaving you with a model for prioritisation, as well as grounds for saying no, but in a nice way. For more from The Marketing Meetup, head to themarketingmeetup.com